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100 Best Market Research Blogs and Websites

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• Ken Research Blog | Market Research Company | Market Research Reports | Ken Research
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• Dell'Oro Group
• IntoTheMinds
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• Daxue Consulting Market Research China
• Future Market Insights
• Trusted Insight | Trends Blog
• SG Analytics Blog
• NewMR | The Home of New Market Research
• Researz Industry News and Analysis, Trends
• Computer Market Research
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• Olson Zaltman Blog
• Blog | Fairfield Market Research
• Remesh Blog
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• dataSpring - Market Research Trends & Online Survey Solutions Blog
• Touchstone Research
• Open ends - A publication about market research by Askia
• Fact.MR Blog
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Here are 100 Best Market Research Blogs you should follow in 2024

1. Market Research Blog

2. Forrester Blog

3. GfK Insights Blog | Market research and user experience research experts

4. Mintel Blog: latest market news and trends

5. GlobalWebIndex Blog

6. MarketsandMarkets Blog

7. Expert Market Research

8. Reports and Data Blog

9. MarketResearchBlog

10. Transparency Market Research

11. MarketsandMarkets Blog

12. Transparency Market Research Blog

13. Persistence Market Research (PMR)

14. Global Market Insights | Market Research Blog

15. Grand View Research

16. Verified Market Research (VMR)

17. BlueWeave Consulting

18. Murphy Research - Market Research Blog

19. SMB Group - Smb and mid-market business market research and consulting

20. B2B International Market Research Blog

21. Research Dive

22. The BCC Research Blog

23. GeoPoll Mobile Research Blog

24. Market Research Future

25. Ken Research Blog | Market Research Company | Market Research Reports | Ken Research

26. Research Rockstar - Market Research Training

27. Field Agent | Mobile Market Research & Audits

28. Polaris Market Research Blog

29. Roots Analysis

30. Dell'Oro Group

31. IntoTheMinds

32. IMARC Group Blog

33. Drive Research Blog

34. Daxue Consulting Market Research China

35. Future Market Insights

36. Trusted Insight | Trends Blog

37. SG Analytics Blog

38. NewMR | The Home of New Market Research

39. Researz Industry News and Analysis, Trends

40. Computer Market Research

41. JSB Market Research | Entertainment

42. Olson Zaltman Blog

43. Blog | Fairfield Market Research

44. Remesh Blog

45. E-Poll Market Research Blog

46. dataSpring - Market Research Trends & Online Survey Solutions Blog

47. Vision One

48. Touchstone Research

49. Open ends - A publication about market research by Askia

50. Fact.MR Blog

51. Stratistics MRC Blog

52. Extrapolate Blog

53. Insightrix Research

54. Martec | Martec Market Research and Consulting News

55. BestExchangeRates - Market Research Blog

56. Cascade Insights Blogs » B2B Marketing

57. KL Communications - Market Research Blo

58. Reports and Insights

59. Market Quotient

60. Resource Hub

61. Talking Actionable Research Blog | Market Research Ideas and Best Practices

62. Prophecy Marketing Insights

63. Blackridge Research & Consulting

64. Happy Market Research Podcast

65. Hbgknowledge Blog

67. Seminal Research - Market Research Blog

68. Reality Check - Marketing Research Insights and Techniques Blog

69. MarketGenics

70. Maction Consulting Blog

71. Winett Associates | Articles

72. New Space Economy

73. Latest Maket News

74. Knowledge Sourcing Intelligence

75. Nielsen | Latest Consumer Insights and Market Research Trends

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Top Marketing Research Topics: Strategies for Competitive Advantage

Explore the dynamic landscape of Marketing Research and discover key strategies for gaining a competitive advantage in this insightful blog. From consumer behaviour analysis to emerging trends, delve into the latest methodologies and innovative approaches that can elevate your marketing efforts. This blog unlocks the secrets to staying ahead in the ever-evolving business world through practical Marketing Research Topics.

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Marketing Research is essential for any business that wants to understand its customers, competitors, and market trends. Marketing Research Topics are the specific questions that guide the collection and analysis of data to provide insights and recommendations for various marketing decisions.   

These topics cover a wide range of areas, such as product development, pricing, promotion, distribution, customer satisfaction, loyalty, segmentation, branding, and more. In this blog, we will discuss some of the top Marketing Research Topics that can help marketers achieve their goals and gain an edge over their competitors.   

Table of Contents 

1) Best Marketing Research Topics list 

     a) Digital Marketing Topics 

     b) Content Marketing Topics 

     c) Strategic Marketing Problems 

     d) Social Media Marketing Research Topics 

     e) Exceptional Marketing Research Topics 

     f) Unique Marketing Research Topics 

    g) Premium Marketing Research Topics 

    h) Interesting Marketing Research Ideas.  

    i) Current Marketing Research Topics 

    j) Impressive Marketing Research Topics 

2) Conclusion 

Best Marketing Research Topics list 

Here, we explore various Marketing Research Topics to uncover insights and strategies for informed decision-making and business success.  

1) Digital Marketing Research Topics 

Listed below are some of the best Digital Marketing Research topics: 

a) Digital Marketing's influence on brand recognition  

b) Social Media's function in Digital Marketing  

c) Efficiency of digital advertising  

d) Mobile technology's influence on Digital Marketing  

e) Search engine optimisation's role in Digital Marketing  

f) Utilisation of Big Data in Digital Marketing  

g) Digital Marketing's impact on customer engagement  

h) Content Marketing's position in Digital Marketing  

i) Effectiveness of strategies in Digital Marketing  

j)  Digital Marketing's impact on shopping behaviour  

k)  Artificial intelligence's role in Digital Marketing  

l)  Video usage in Digital Marketing  

m) Digital Marketing's impact on Sales  

n) Influencer Marketing's role in Digital Marketing  

o) Email Marketing's effectiveness  

p) Digital Marketing's impact on customer loyalty  

q) Social Media analytics in Digital Marketing  

r) Integration of Voice Search in Digital Marketing  

s) Digital Marketing's Effect on Return on Investment (ROI)  

t) Automation's Role in Digital Marketing  

2) Content Marketing Research Topics 

Listed below are the top Content Marketing topics: 

a) Building brand identity through Content Marketing  

b) The social media landscape in Content Marketing strategies  

c) Evaluating the impact of content advertising effectiveness  

d) Mobile technology's influence on Content Marketing strategies  

e) Search engine optimisation's significance in Content Marketing  

f) Harnessing Big Data for informed Content Marketing decisions  

g) Customer engagement strategies in Content Marketing  

h) The crucial role of Content Marketing in digital strategies  

i) Assessing the effectiveness of Content Marketing strategies  

j) Content Marketing's influence on consumer shopping patterns  

k)  Artificial intelligence: A catalyst in Content Marketing innovation  

l) Video content strategies for effective Content Marketing  

m) Driving sales through strategic Content Marketing  

n) Influencer collaboration's impact on Content Marketing success  

o) Email marketing: A pillar of effective content distribution  

p) Fostering customer loyalty through tailored content experiences  

q) Social media analytics for informed Content Marketing insights  

r) Integrating voice search into Content Marketing strategies  

s) Measuring Content Marketing ROI: A comprehensive analysis  

t) The role of automation in optimising Content Marketing effort 

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3) Strategic Marketing Research Topics  

Here’s a list of Strategic Marketing Research Topics: 

a) Strategic Marketing Research's influence on brand positioning  

b)  The role of market segmentation in Strategic Marketing Research  

c) Evaluating the effectiveness of competitive analysis in Strategic Marketing  

d) Technological innovations and their impact on strategic Marketing Research  

e) Consumer behaviour studies: Informing strategic marketing decision-making  

f) Strategic Marketing Research in the era of Big Data analytics  

g) Customer journey mapping: A strategic approach in Marketing Research  

h) The positioning of brand equity in Strategic Marketing Research  

i)  Assessing the effectiveness of pricing strategies in Strategic Marketing  

j)  The impact of environmental scanning on strategic Marketing Research  

k) Artificial Intelligence's integration in strategic Marketing Research  

l) Utilising surveys and feedback loops in strategic Marketing Research  

m) Strategic Marketing Research's influence on market penetration  

n) Stakeholder analysis: A key component of strategic Marketing Research  

o) Email surveys and their role in strategic Marketing Research  

p) Building customer retention strategies through strategic Marketing  

q) Social Media monitoring in strategic Marketing Research  

r) The integration of Voice of the Customer (VOC) in Strategic Marketing  

s) Assessing ROI in strategic Marketing Research initiatives  

t) The role of automation in enhancing Strategic Marketing Research. 

4) Social Media Marketing Research Topics 

Here’s a list of Social Media Marketing Research Topics: 

a) Exploring Social Media's impact on brand recognition  

b) The role and function of Social Media in Digital Marketing  

c) Measuring the effectiveness of Social Media advertising  

d) Influence of mobile technology on Social Media Marketing  

e) Optimising Social Media presence through SEO strategies  

f) Leveraging Big Data for insights into Social Media Marketing  

g)  Enhancing customer engagement through Social Media Marketing  

h) Positioning Content Marketing within Social Media strategies  

i) Evaluating the effectiveness of Social Media Marketing strategies  

j) Understanding Social Media's influence on consumer shopping behaviour  

k) The integration of Artificial Intelligence in Social Media Marketing  

l) Utilising video content for effective Social Media Marketing  

m) Analysing the impact of Social Media Marketing on sales  

n) Role and impact of Influencer Marketing in Social Media  

o) Effectiveness of Email Marketing in Social Media context  

p) Fostering customer loyalty through Social Media Marketing  

q) Utilising Social Media analytics for strategic insights  

r) Integrating voice search in Social Media Marketing strategies  

s) Measuring Social Media Marketing's Return on Investment (ROI)  

t) The role of automation in Social Media Marketing 

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5) Exceptional Marketing Research Topics 

Given below are Research Topics for Exceptional Marketing: 

a) Offshore marketing and evaluating optimal distribution strategies for new companies 

b)  Marketing distribution channels and potential mistakes to avoid 

c) Examination of online shopping in China, discussing its influence and opportunities 

d) Explanation of the concept of Artificial Intelligence in marketing 

e) Discussion of the components of a competitive marketing strategy 

f) Impact assessment of augmented reality on the marketing experience 

g) Pricing and positioning strategies for marketing effectiveness 

h) Description of the role of Social Media in lead generation 

i) Development and execution of investment banking in developing markets 

j) Impact analysis of European financial supervision on cross-border financial investment 

k) Consumer purchase decision and the influence of e-marketing 

l) Customer buying behaviour and the role of sensory marketing 

m) Gender influence on business startups 

n) Analysis of the significance of leadership and culture in organisational change 

o) Case study of Nike, evaluating the role of CSR 

p) Analysis of the use of Omni-channel tracking in marketing 

q) Comparison of Augmented Reality (AR) and Immerse Technologies in Marketing 

r) Comparison of the use of User-Generated Content and Content Mapping in Marketing 

s) Application of Progressive Web Apps (PWAs) in marketing 

t) Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing 

6) Unique Marketing Research Topics 

Here’s a list of unique Marketing Research Topics: 

a) Analysing the impact of cultural shifts on consumer behaviour  

b) Unveiling the power of neuro-marketing in understanding consumer choices  

c) The role of augmented reality in enhancing market research  

d) Green marketing: sustainability as a critical factor in consumer preferences  

e) Cross-cultural marketing: navigating diverse global markets  

f) The influence of gamification on market research strategies  

g)  Ethical considerations in contemporary market research practices  

h)  Examining the role of blockchain in revolutionising marketing data security  

i) VOC analysis: Strategies for effective implementation  

j) The impact of virtual events on market research dynamics  

k) Harnessing the potential of chatbots in gathering customer insights  

l) Understanding the psychology of brand loyalty in changing market landscapes  

m) Market research in the age of privacy concerns: navigating regulatory challenges  

n) Evaluating the effectiveness of experiential Marketing Research  

o) Innovations in mobile market research: adapting to the smartphone era  

p) The intersection of market research and artificial intelligence  

q) Measuring emotional engagement in Marketing Research  

r) The role of predictive analytics in anticipating market trends 

7) Premium Marketing Research Topics 

Here, we discuss the premium Marketing Research Topics in the contemporary world: 

a) Crafting an exclusive brand experience: Beyond digital channels 

b) Strategic utilisation of luxury influencers in marketing 

c) Innovative approaches to premium Content Marketing 

d) Augmented reality in premium branding strategies 

e) Customised user journeys: Personalisation in Premium Marketing 

f) Blockchain technology in ensuring brand authenticity for premium products 

g) Neuro-Marketing: Understanding the premium consumer's mind 

h) Exclusive partnerships and collaborations in premium branding 

i) Data privacy and security concerns in premium customer relationships 

j) Sustainability as a premium brand value: Strategies and challenges 

k) The role of experiential marketing in premium product launches 

l) Psychological pricing strategies for premium goods 

m) Virtual reality experiences for premium brand engagement 

n) Ultra-personalisation: Tailoring premium services to individual needs 

o) Emerging trends in premium customer retention strategies 

p) Cultivating a sense of exclusivity: Membership programs in premium marketing 

q) The impact of limited-edition releases on premium brand image 

r) Luxury branding in the digital age: balancing tradition and innovation 

s) Premium market positioning: Differentiating in a crowded landscape 

t) Strategies for niche market penetration in premium sectors 

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8) Interesting Marketing Research Ideas 

Discussed below are a few interesting Marketing Research ideas: 

a) Utilising pillar content for sales growth: An exploration of effective strategies 

b) Examining the roles of Mobile Marketing in driving business success 

c) The intersection of internet security and its implications for online marketing 

d) Determining the optimal social media platform for marketing baby products 

e) The role of social media in business survival and growth 

f) The importance of competitor analysis in shaping brand marketing strategies 

g) Political campaigns as a factor in brand marketing dynamics 

h) Assessing the viability of centralised marketing for international brands 

i)  Exploring brand salience and its impact on in-store branding 

j) Social class distinctions and their influence on company service perception 

k) Exploring commonly used methods for predicting consumer behaviour 

l) Investigating the influence of advertising during economic recession periods 

m)  Strategies employed in the marketing landscape of the fashion industry 

n) In-depth exploration of targeted marketing using paid search engine ads 

o) Assessing the impact of television advertisements on consumer moods 

9) Relevant Marketing Research Topics 

Here’s a list of relevant Marketing Research Topics: 

a) Impact of Covid-19 on the marketing initiatives of the organisation 

b) Effect of the Covid-19 emergence on business communities 

c) Influence of the Covid-19 emergence on marketing operations 

d) Examination of the impact of brand promotion and celebrity usage on ROI 

e) Analysis of how lockdown situations impact an organisation's PR activities 

f) Significance of the marketing mix on organisational performance 

g) Discussion on the importance of STP analysis for any business entity 

h) Analysis of the impact of Covid-19 and subsequent lockdown on the hospitality sector 

i) Effects of Covid-19 and subsequent lockdown on the aviation industry 

j) Importance of an environmental audit for formulating effective marketing strategies 

k) Impact of Covid-19 and the subsequent lockdown on the service sector 

l) Exploration of the impact of Covid-19 and the subsequent lockdown on the sports industry 

m) "Just Do It" - one of the most successful environmentally conscious advertising taglines 

n) Examination of the successful marketing strategies of Apple, Southwest Airlines, and Budweiser 

o) Importance of personalisation in marketing 

10) Impressive Marketing Research Topics 

Listed below are some of the impressive Marketing Research Topics: 

a) Impact of consumers' implicit and explicit knowledge on their purchasing behaviour 

b) Implementation of centralised global marketing 

c) Integration of IoT, wearables, or smart devices for automated customer service 

d) Definition and application of e-CRM in marketing 

e) Interconnection between brand awareness and repeat purchases 

f) Establishing a company's brand image through Guest Blogging 

g) Strategies for managing marketing and company reputation effectively 

h) Examination of Corporate Social Responsibility as a marketing tactic 

i) Optimal social media approaches to enhance customer engagement 

j) Analysis of social media marketing's influence on customer behaviour 

k) Relationship dynamics between influencer marketing and lifestyle branding 

l)  Technologies pivotal in improving customers' online decision-making processes 

m) Exploring efficient marketing strategies to mend a damaged reputation 

n) Human Resource Management and the motivational factors crucial for future leaders 

o) Influence and importance of performance management in large and diverse organisations 

Conclusion 

Marketing Research Topics vary from how Digital Marketing influences what we buy to whether traditional methods still work. You can also explore Social Media's role, how online ads perform, and the impact of loyalty programs. Other areas include product placement, celebrity endorsements, and how pricing affects what consumers choose. Regardless of the topic, thorough and organised research is crucial for accurate and reliable findings. 

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Top 9 Market Research Websites (2024 Guide)

There isn’t one single best website for market research — there are a number of different market research solutions, and different resources provide different insights.

So if you want to get a holistic view of what your customers and competitors are up to, and gather actionable insights to improve your business strategy, you need a mixed bag of market research tools in your tool belt.

And in today's guide we'll cover the top market research sites in 2024: 

1. Exploding Topics

Exploding Topics specializes in identifying trends early on. 

You can skip challenging (and time-consuming, tedious) trend monitoring, and avoid expensive market research firms — and instead,  discover new products, technologies, startups, trending topics, and other business opportunities from our interactive database .

Our proprietary AI constantly monitors online sources like news outlets, social media platforms, streaming sites, eComm marketplaces, forums, etc. looking for signs of early new trends. Then, our analysts take over and do more in-depth digging into each opportunity our AI finds.

We pull extra market data and look at consumer behaviors to understand which trends are likely to be short-term “fads,” and which trends will remain relevant long into the future.

Every trend that makes it through the two-step verification process is added to our database so you can start trend research knowing all data is sourced and vetted by industry experts. Then we offer several tools so you can find new trends in your area of interest, analyze the available trend data, and track saved trends.

Now, let’s explain how to use our trend research features and gather insights to aid in your market research process. 

Trends Database (Nearly 1M Trends)

Our platform is entirely self-service, so you can login and research new trends any time you wish.

One of the easiest ways to find new trends is through the trend database — this is where we store all available trends and trend data . When you get to this page, you can sort trends by category to find opportunities you’re interested in. We cover trends in beauty, fashion, fitness, health, DTC, tech, SaaS, marketing, media, lifestyle, sports, gaming, and more.

We also have a number filtering options so you can tailor results to your research goals. For example, you can sort by "Discovered Date" to look at the most recent trends added to our database in that category. 

After you find a trend you’re interested in, you can look at more detailed trend data, including growth rate and channel breakdown (where the trend is trending) and a projected forecast of growth over the next 12 months.

You can also access our improved  search feature (from the database or the left-hand menu bar) if you want to look up trends you’ve already heard about. Type in any word or phrase and we’ll show you interest in the general category and other trends that relate to your search.

So for example, say you’re curious about collagen peptides and want to see which collagen products are most popular — you could search “collagen peptides” to gauge interest in the product category…

And see a list of collagen products, with associated trend data.

You can even refine the search results and look at data in different geographic locations (if you plan to sell products in international markets).

Meta Trends

Then we have our  Meta Trends library — here, you can get a little more specific in your research and browse collections of related trends by topic. You can see product categories like “DTC Self-Care Products” and “Enterprise FinTech” or concepts like “Kits for Everything” and “Link-in-Bio Commerce” — we provide a background on each Meta Trend and show you all of the topics that relate.

Here’s a look at the page for Pre-Employment Testing Tools as an example:

Trend Tracking Dashboard

We automatically save trends to your personal dashboard so you can check trend growth and set real-time alerts for major updates. This way, you can use trend data to guide decision-making and act on opportunities before popularity surges.

As you save trends, you drop them into Projects; this lets you segment and organize saved trends so your dashboard doesn’t become cluttered. For example, in the screenshot above, trends are organized by “Luxury Organic Skincare” and “Design & Home Decor,” so this user can navigate to the category of trends they’re interested in and quickly find the products they want to check on.

We also display lists of related trends and Meta Trends, based on what you’ve saved, so you can easily see new opportunities in your category of interest and save trends to Projects. Plus, we provide quick links to the latest trend reports so you can reference those as needed.

Get Started

Exploding Topics simplifies trend research and lets you get ahead of early opportunities: all of the trends on our site are verified by experienced analysts, and our tools are user-friendly enough that even beginners can learn the ropes quickly.

We offer three different plans — Entrepreneur, Investor, and Business— but you can start a Pro Trial for $1 to unlock full site access and see how our platform works.

Now, Exploding Topics isn’t the only resource to conduct market research — let’s look at some other market research websites to have on your radar.

2. Buzzsumo 

While Exploding Topics lets you find long-term trends, you can use Buzzsumo to see popular topics on sites like Facebook, Twitter, and YouTube and strategically plan new social posts and blog topics. 

This site is widely popular amongst social media and content marketing teams because it allows them to stay ahead of what’s trending and produce more “viral” content. You can also use Buzzsumo to monitor what customers are saying about your business and better manage brand perception.

Some of the features include:

• Content Discovery — to see what’s trending now and find new content ideas.
• Content Research — to dig into previously-popular topics and see what your customers are talking about most frequently.
• Find Influencers — to find the right influencers to promote and represent your brand.
• Monitoring — to monitor trending topics and brand mentions, and keep tabs on what interests you most.

Plans & Pricing:

Buzzsumo offers a 30-day trial and a free plan with limited access. Paid plans range in price from $199 to $999 per month.

Semrush has a pretty heavy-duty suite of features to help with  keyword research, optimize website content, track website performance, and keep tabs on competitors.

Semrush has dozens of tools depending on the research you want to do — these include:

• Keyword research tools
• On-page SEO tools
• Competitor analysis tools
• Link building tools
• Rank tracker
• PPC keyword research tools

Semrush offers a variety of plans, all tailored to different businesses. The most basic plan includes just SEO, social, and PPC tools and costs $119.95 per month. The Guru and Business plans give you access to more features, and they range in price from $229.95 to $449.95 per month. You can see the options here .

4. SurveyMonkey 

SurveyMonkey is used to create and distribute online surveys, and report on feedback — so you can easily gather valuable insights straight from any audiences.

They provide questionnaire templates and tools to brainstorm what questions to ask. Then, they offer collaborative services to help you analyze and interpret feedback from your respondents.

SurveyMonkey offers a great way to conduct qualitative research within your own customer base. However, you can also essentially buy survey responses from a panel if you want to learn more about a specific audience. 

• Survey templates (for a wide variety of survey types and research goals).
• Customization options, to add branding elements like logos, fonts, and colors to surveys.
• “Different question types,” to provide guidance and insights on the types of questions to ask.
• Collaborative services, to aid in feedback analysis.

You can access some of SurveyMonkey’s tools for free, but they offer a variety of packages for teams, individuals, and enterprise businesses. Business users can contact them for a custom quote, or you can check out the paid plans here .

5. Make My Persona 

Make My Persona (powered by HubSpot) is a buyer persona generator that lets you compile demographic information to learn more about target audiences.

The platform is pretty user-friendly — they even offer a whole course so you can learn more about buyer personas and the benefits of doing this research.

The platform has intuitive features to conduct research surveys and draft productive interview questions. But it also shows you how to work with the customer information you already have. For example, you can compile data like customer age, highest level of education, job titles and responsibilities, social media handles, preferred contact methods, etc. to understand who your customers are, what pains they have, and more.

When you enter the site, it walks you through each step of the journey, from gathering data to interpreting findings. And the best part of HubSpot’s tool is that it’s entirely free.

6. Tableau 

Tableau is a market research tool focused on data analysis and visualization, and they have several business intelligence applications, depending on the type of analysis you need.

The concept is simple: you connect all of the data sources you want to pull from and analyze, then Tableau AI extracts data and compiles it into intelligible reports. You can look at and graph data out data in different ways, and the platform will even refine data for you based on research goals. Finally, you can create and save research dashboards to monitor insights and forecast future developments.

You can download a free trial of Tableau to demo some of the features and see if they’re a good complement to your tech stack. You can also start in one of the paid packages, ranging in price from $5 to $70 per month. Learn more here .

Loop11 is a great tool to optimize your website’s usability and learn more about the people that visit your website.

Loop11 provides detailed reports on the outcome of each test — you can look at things like task completion rates (and time spent on tasks) and heat maps — but you can also request video and screen recordings to get more detailed feedback from participants.

Some of their key features include:

• Online usability testing
• Mobile and tablet testing
• Prototype testing
• Benchmarking
• A/B usability testing

Loop11 offers a 14-day free trial to get you started with the platform. Then paid packages range in price from $199 to $599 per month.

8. Statista

Statista is an online research portal to find data on just about any topic. You can find research reports on a wide range of topics — for example, recent reports cover smartphone app market share and oil prices.

Statista’s market insights span across industries like Consumer Goods & FMCG, Media & Advertising, Retail & Trade, Transportation & Logistics, Travel & Hospitality, and more. They report on both current events and “market outlooks” so you can understand what’s happening now and plan for the future.

In addition to the reports available in their platform, Statista also offers custom market research services so they can learn more about your goals and conduct targeted research to help you gather valuable insights.

Statistia offers plans for individuals, businesses, and academic institutions — you can access some of the reports on their site for free, and paid plans range in price from $39 to $785 per year. If you’re interested in custom market research, you can contact them for a free quote.

9. Gartner 

Gartner is not necessarily a market research tool, but rather, a market research agency that you can hire to do personalized research based on your business goals (though they have some free resources available on their site).

These types of services are often reserved for enterprise or global businesses that have the budget to outsource market research, but if you don’t have the bandwidth to tackle this research in-house, you might find the investment worth it.

If you’re interested in hiring a market research agency, you can contact Gartner to discuss your goals, receive a custom quote, and gameplan next steps.

Honorable Mentions & Free Market Research Sites

Some of the tools we mentioned above (like Make My Persona) are available for free or offer free trials to demo their software. But we wanted to mention a few other free tools in case you’re working with a tight budget:

• Google Trends lets you search trending topics to look at keyword search volume and related opportunities. (You can also read our post on Google Trends alternatives here .)
• Think With Google shows you popular topics so you can plan your digital marketing strategy and come up with new content ideas around what’s currently trending.
• Google Analytics lets you dig into website traffic (so you can see where users are coming from, which pages they’re finding, and how long they stay on your site) and measure website conversions.
• Facebook Page Insights — You can use Facebook analytics to measure engagement with your Facebook page. See how often you’re being found and look at what users are doing once they reach you.
• Living Facts — Part of Pew Research Center, this site pulls data from PRC, American Trends Panel, U.S. Census Bureau, and other market research resources so you can access insights all in one place. They provide reports on a variety of topics, and the entire site is free to use.

That wraps up our list of the best websites for conducting market research in 2024.

If you enjoyed this list, you may also want to check our our guide on market research tools (ie. software that helps you with market research vs. a dedicated agency). 

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How to do market research in 4 steps: a lean approach to marketing research

From pinpointing your target audience and assessing your competitive advantage, to ongoing product development and customer satisfaction efforts, market research is a practice your business can only benefit from.

Learn how to conduct quick and effective market research using a lean approach in this article full of strategies and practical examples. 

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A comprehensive (and successful) business strategy is not complete without some form of market research—you can’t make informed and profitable business decisions without truly understanding your customer base and the current market trends that drive your business.

In this article, you’ll learn how to conduct quick, effective market research  using an approach called 'lean market research'. It’s easier than you might think, and it can be done at any stage in a product’s lifecycle.

How to conduct lean market research in 4 steps

What is market research, why is market research so valuable, advantages of lean market research, 4 common market research methods, 5 common market research questions, market research faqs.

We’ll jump right into our 4-step approach to lean market research. To show you how it’s done in the real world, each step includes a practical example from Smallpdf , a Swiss company that used lean market research to reduce their tool’s error rate by 75% and boost their Net Promoter Score® (NPS) by 1%.

Research your market the lean way...

From on-page surveys to user interviews, Hotjar has the tools to help you scope out your market and get to know your customers—without breaking the bank.

The following four steps and practical examples will give you a solid market research plan for understanding who your users are and what they want from a company like yours.

1. Create simple user personas

A user persona is a semi-fictional character based on psychographic and demographic data from people who use websites and products similar to your own. Start by defining broad user categories, then elaborate on them later to further segment your customer base and determine your ideal customer profile .

How to get the data: use on-page or emailed surveys and interviews to understand your users and what drives them to your business.

How to do it right: whatever survey or interview questions you ask, they should answer the following questions about the customer:

Who are they?

What is their main goal?

What is their main barrier to achieving this goal?

Pitfalls to avoid:

Don’t ask too many questions! Keep it to five or less, otherwise you’ll inundate them and they’ll stop answering thoughtfully.

Don’t worry too much about typical demographic questions like age or background. Instead, focus on the role these people play (as it relates to your product) and their goals.

How Smallpdf did it: Smallpdf ran an on-page survey for a couple of weeks and received 1,000 replies. They learned that many of their users were administrative assistants, students, and teachers.

Next, they used the survey results to create simple user personas like this one for admins:

Who are they? Administrative Assistants.

What is their main goal? Creating Word documents from a scanned, hard-copy document or a PDF where the source file was lost.

What is their main barrier to achieving it? Converting a scanned PDF doc to a Word file.

💡Pro tip: Smallpdf used Hotjar Surveys to run their user persona survey. Our survey tool helped them avoid the pitfalls of guesswork and find out who their users really are, in their own words. 

You can design a survey and start running it in minutes with our easy-to-use drag and drop builder. Customize your survey to fit your needs, from a sleek one-question pop-up survey to a fully branded questionnaire sent via email. 

We've also created 40+ free survey templates that you can start collecting data with, including a user persona survey like the one Smallpdf used.

2. Conduct observational research

Observational research involves taking notes while watching someone use your product (or a similar product).

Overt vs. covert observation

Overt observation involves asking customers if they’ll let you watch them use your product. This method is often used for user testing and it provides a great opportunity for collecting live product or customer feedback .

Covert observation means studying users ‘in the wild’ without them knowing. This method works well if you sell a type of product that people use regularly, and it offers the purest observational data because people often behave differently when they know they’re being watched. 

Tips to do it right:

Record an entry in your field notes, along with a timestamp, each time an action or event occurs.

Make note of the users' workflow, capturing the ‘what,’ ‘why,’ and ‘for whom’ of each action.

Don’t record identifiable video or audio data without consent. If recording people using your product is helpful for achieving your research goal, make sure all participants are informed and agree to the terms.

Don’t forget to explain why you’d like to observe them (for overt observation). People are more likely to cooperate if you tell them you want to improve the product.

💡Pro tip: while conducting field research out in the wild can wield rewarding results, you can also conduct observational research remotely. Hotjar Recordings is a tool that lets you capture anonymized user sessions of real people interacting with your website. 

Observe how customers navigate your pages and products to gain an inside look into their user behavior . This method is great for conducting exploratory research with the purpose of identifying more specific issues to investigate further, like pain points along the customer journey and opportunities for optimizing conversion .

With Hotjar Recordings you can observe real people using your site without capturing their sensitive information

How Smallpdf did it: here’s how Smallpdf observed two different user personas both covertly and overtly.

Observing students (covert): Kristina Wagner, Principle Product Manager at Smallpdf, went to cafes and libraries at two local universities and waited until she saw students doing PDF-related activities. Then she watched and took notes from a distance. One thing that struck her was the difference between how students self-reported their activities vs. how they behaved (i.e, the self-reporting bias). Students, she found, spent hours talking, listening to music, or simply staring at a blank screen rather than working. When she did find students who were working, she recorded the task they were performing and the software they were using (if she recognized it).

Observing administrative assistants (overt): Kristina sent emails to admins explaining that she’d like to observe them at work, and she asked those who agreed to try to batch their PDF work for her observation day. While watching admins work, she learned that they frequently needed to scan documents into PDF-format and then convert those PDFs into Word docs. By observing the challenges admins faced, Smallpdf knew which products to target for improvement.

“Data is really good for discovery and validation, but there is a bit in the middle where you have to go and find the human.”

3. Conduct individual interviews

Interviews are one-on-one conversations with members of your target market. They allow you to dig deep and explore their concerns, which can lead to all sorts of revelations.

Listen more, talk less. Be curious.

Act like a journalist, not a salesperson. Rather than trying to talk your company up, ask people about their lives, their needs, their frustrations, and how a product like yours could help.

Ask "why?" so you can dig deeper. Get into the specifics and learn about their past behavior.

Record the conversation. Focus on the conversation and avoid relying solely on notes by recording the interview. There are plenty of services that will transcribe recorded conversations for a good price (including Hotjar!).

Avoid asking leading questions , which reveal bias on your part and pushes respondents to answer in a certain direction (e.g. “Have you taken advantage of the amazing new features we just released?).

Don't ask loaded questions , which sneak in an assumption which, if untrue, would make it impossible to answer honestly. For example, we can’t ask you, “What did you find most useful about this article?” without asking whether you found the article useful in the first place.

Be cautious when asking opinions about the future (or predictions of future behavior). Studies suggest that people aren’t very good at predicting their future behavior. This is due to several cognitive biases, from the misguided exceptionalism bias (we’re good at guessing what others will do, but we somehow think we’re different), to the optimism bias (which makes us see things with rose-colored glasses), to the ‘illusion of control’ (which makes us forget the role of randomness in future events).

How Smallpdf did it: Kristina explored her teacher user persona by speaking with university professors at a local graduate school. She learned that the school was mostly paperless and rarely used PDFs, so for the sake of time, she moved on to the admins.

A bit of a letdown? Sure. But this story highlights an important lesson: sometimes you follow a lead and come up short, so you have to make adjustments on the fly. Lean market research is about getting solid, actionable insights quickly so you can tweak things and see what works.

💡Pro tip: to save even more time, conduct remote interviews using an online user research service like Hotjar Engage , which automates the entire interview process, from recruitment and scheduling to hosting and recording.

You can interview your own customers or connect with people from our diverse pool of 200,000+ participants from 130+ countries and 25 industries. And no need to fret about taking meticulous notes—Engage will automatically transcribe the interview for you.

4. Analyze the data (without drowning in it)

The following techniques will help you wrap your head around the market data you collect without losing yourself in it. Remember, the point of lean market research is to find quick, actionable insights.

A flow model is a diagram that tracks the flow of information within a system. By creating a simple visual representation of how users interact with your product and each other, you can better assess their needs.

You’ll notice that admins are at the center of Smallpdf’s flow model, which represents the flow of PDF-related documents throughout a school. This flow model shows the challenges that admins face as they work to satisfy their own internal and external customers.

Affinity diagram

An affinity diagram is a way of sorting large amounts of data into groups to better understand the big picture. For example, if you ask your users about their profession, you’ll notice some general themes start to form, even though the individual responses differ. Depending on your needs, you could group them by profession, or more generally by industry.

We wrote a guide about how to analyze open-ended questions to help you sort through and categorize large volumes of response data. You can also do this by hand by clipping up survey responses or interview notes and grouping them (which is what Kristina does).

“For an interview, you will have somewhere between 30 and 60 notes, and those notes are usually direct phrases. And when you literally cut them up into separate pieces of paper and group them, they should make sense by themselves.”

Pro tip: if you’re conducting an online survey with Hotjar, keep your team in the loop by sharing survey responses automatically via our Slack and Microsoft Team integrations. Reading answers as they come in lets you digest the data in pieces and can help prepare you for identifying common themes when it comes time for analysis.

Hotjar lets you easily share survey responses with your team

Customer journey map

A customer journey map is a diagram that shows the way a typical prospect becomes a paying customer. It outlines their first interaction with your brand and every step in the sales cycle, from awareness to repurchase (and hopefully advocacy).

The above  customer journey map , created by our team at Hotjar, shows many ways a customer might engage with our tool. Your map will be based on your own data and business model.

📚 Read more: if you’re new to customer journey maps, we wrote this step-by-step guide to creating your first customer journey map in 2 and 1/2 days with free templates you can download and start using immediately.

Next steps: from research to results

So, how do you turn market research insights into tangible business results? Let’s look at the actions Smallpdf took after conducting their lean market research: first they implemented changes, then measured the impact.

Implement changes

Based on what Smallpdf learned about the challenges that one key user segment (admins) face when trying to convert PDFs into Word files, they improved their ‘PDF to Word’ conversion tool.

We won’t go into the details here because it involves a lot of technical jargon, but they made the entire process simpler and more straightforward for users. Plus, they made it so that their system recognized when you drop a PDF file into their ‘Word to PDF’ converter instead of the ‘PDF to Word’ converter, so users wouldn’t have to redo the task when they made that mistake. 

In other words: simple market segmentation for admins showed a business need that had to be accounted for, and customers are happier overall after Smallpdf implemented an informed change to their product.

Measure results

According to the Lean UX model, product and UX changes aren’t retained unless they achieve results.

Smallpdf’s changes produced:

A 75% reduction in error rate for the ‘PDF to Word’ converter

A 1% increase in NPS

Greater confidence in the team’s marketing efforts

"With all the changes said and done, we've cut our original error rate in four, which is huge. We increased our NPS by +1%, which isn't huge, but it means that of the users who received a file, they were still slightly happier than before, even if they didn't notice that anything special happened at all.”

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Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. This might include primary research on brand awareness and customer satisfaction or secondary market research on market size and competitive analysis. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

David Darmanin, one of Hotjar’s founders, launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing new product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

With Hotjar, they did things differently . Long story short, they conducted market research in the early stages to figure out what consumers really wanted, and the team made (and continues to make) constant improvements based on market and user research.

Without market research, it’s impossible to understand your users. Sure, you might have a general idea of who they are and what they need, but you have to dig deep if you want to win their loyalty.

Here’s why research matters:

Obsessing over your users is the only way to win. If you don’t care deeply about them, you’ll lose potential customers to someone who does.

Analytics gives you the ‘what’, while research gives you the ‘why’. Big data, user analytics , and dashboards can tell you what people do at scale, but only research can tell you what they’re thinking and why they do what they do. For example, analytics can tell you that customers leave when they reach your pricing page, but only research can explain why.

Research beats assumptions, trends, and so-called best practices. Have you ever watched your colleagues rally behind a terrible decision? Bad ideas are often the result of guesswork, emotional reasoning, death by best practices , and defaulting to the Highest Paid Person’s Opinion (HiPPO). By listening to your users and focusing on their customer experience , you’re less likely to get pulled in the wrong direction.

Research keeps you from planning in a vacuum. Your team might be amazing, but you and your colleagues simply can’t experience your product the way your customers do. Customers might use your product in a way that surprises you, and product features that seem obvious to you might confuse them. Over-planning and refusing to test your assumptions is a waste of time, money, and effort because you’ll likely need to make changes once your untested business plan gets put into practice.

Lean User Experience (UX) design is a model for continuous improvement that relies on quick, efficient research to understand customer needs and test new product features.

Lean market research can help you become more...

Efficient: it gets you closer to your customers, faster.

Cost-effective: no need to hire an expensive marketing firm to get things started.

Competitive: quick, powerful insights can place your products on the cutting edge.

As a small business or sole proprietor, conducting lean market research is an attractive option when investing in a full-blown research project might seem out of scope or budget.

There are lots of different ways you could conduct market research and collect customer data, but you don’t have to limit yourself to just one research method. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Which method you use may vary based on your business type: ecommerce business owners have different goals from SaaS businesses, so it’s typically prudent to mix and match these methods based on your particular goals and what you need to know.

1. Surveys: the most commonly used

Surveys are a form of qualitative research that ask respondents a short series of open- or closed-ended questions, which can be delivered as an on-screen questionnaire or via email. When we asked 2,000 Customer Experience (CX) professionals about their company’s approach to research , surveys proved to be the most commonly used market research technique.

What makes online surveys so popular?  

They’re easy and inexpensive to conduct, and you can do a lot of data collection quickly. Plus, the data is pretty straightforward to analyze, even when you have to analyze open-ended questions whose answers might initially appear difficult to categorize.

We've built a number of survey templates ready and waiting for you. Grab a template and share with your customers in just a few clicks.

💡 Pro tip: you can also get started with Hotjar AI for Surveys to create a survey in mere seconds . Just enter your market research goal and watch as the AI generates a survey and populates it with relevant questions. 

Once you’re ready for data analysis, the AI will prepare an automated research report that succinctly summarizes key findings, quotes, and suggested next steps.

An example research report generated by Hotjar AI for Surveys

2. Interviews: the most insightful

Interviews are one-on-one conversations with members of your target market. Nothing beats a face-to-face interview for diving deep (and reading non-verbal cues), but if an in-person meeting isn’t possible, video conferencing is a solid second choice.

Regardless of how you conduct it, any type of in-depth interview will produce big benefits in understanding your target customers.

What makes interviews so insightful?

By speaking directly with an ideal customer, you’ll gain greater empathy for their experience , and you can follow insightful threads that can produce plenty of 'Aha!' moments.

3. Focus groups: the most unreliable

Focus groups bring together a carefully selected group of people who fit a company’s target market. A trained moderator leads a conversation surrounding the product, user experience, or marketing message to gain deeper insights.

What makes focus groups so unreliable?

If you’re new to market research, we wouldn’t recommend starting with focus groups. Doing it right is expensive , and if you cut corners, your research could fall victim to all kinds of errors. Dominance bias (when a forceful participant influences the group) and moderator style bias (when different moderator personalities bring about different results in the same study) are two of the many ways your focus group data could get skewed.

4. Observation: the most powerful

During a customer observation session, someone from the company takes notes while they watch an ideal user engage with their product (or a similar product from a competitor).

What makes observation so clever and powerful?

‘Fly-on-the-wall’ observation is a great alternative to focus groups. It’s not only less expensive, but you’ll see people interact with your product in a natural setting without influencing each other. The only downside is that you can’t get inside their heads, so observation still isn't a recommended replacement for customer surveys and interviews.

The following questions will help you get to know your users on a deeper level when you interview them. They’re general questions, of course, so don’t be afraid to make them your own.

1. Who are you and what do you do?

How you ask this question, and what you want to know, will vary depending on your business model (e.g. business-to-business marketing is usually more focused on someone’s profession than business-to-consumer marketing).

It’s a great question to start with, and it’ll help you understand what’s relevant about your user demographics (age, race, gender, profession, education, etc.), but it’s not the be-all-end-all of market research. The more specific questions come later.

2. What does your day look like?

This question helps you understand your users’ day-to-day life and the challenges they face. It will help you gain empathy for them, and you may stumble across something relevant to their buying habits.

3. Do you ever purchase [product/service type]?

This is a ‘yes or no’ question. A ‘yes’ will lead you to the next question.

4. What problem were you trying to solve or what goal were you trying to achieve?

This question strikes to the core of what someone’s trying to accomplish and why they might be willing to pay for your solution.

5. Take me back to the day when you first decided you needed to solve this kind of problem or achieve this goal.

This is the golden question, and it comes from Adele Revella, Founder and CEO of Buyer Persona Institute . It helps you get in the heads of your users and figure out what they were thinking the day they decided to spend money to solve a problem.

If you take your time with this question, digging deeper where it makes sense, you should be able to answer all the relevant information you need to understand their perspective.

“The only scripted question I want you to ask them is this one: take me back to the day when you first decided that you needed to solve this kind of problem or achieve this kind of a goal. Not to buy my product, that’s not the day. We want to go back to the day that when you thought it was urgent and compelling to go spend money to solve a particular problem or achieve a goal. Just tell me what happened.”

— Adele Revella , Founder/CEO at Buyer Persona Institute

Bonus question: is there anything else you’d like to tell me?

This question isn’t just a nice way to wrap it up—it might just give participants the opportunity they need to tell you something you really need to know.

That’s why Sarah Doody, author of UX Notebook , adds it to the end of her written surveys.

“I always have a last question, which is just open-ended: “Is there anything else you would like to tell me?” And sometimes, that’s where you get four paragraphs of amazing content that you would never have gotten if it was just a Net Promoter Score [survey] or something like that.”

What is the difference between qualitative and quantitative research?

Qualitative research asks questions that can’t be reduced to a number, such as, “What is your job title?” or “What did you like most about your customer service experience?” 

Quantitative research asks questions that can be answered with a numeric value, such as, “What is your annual salary?” or “How was your customer service experience on a scale of 1-5?”

 → Read more about the differences between qualitative and quantitative user research .

How do I do my own market research?

You can do your own quick and effective market research by 

Surveying your customers

Building user personas

Studying your users through interviews and observation

Wrapping your head around your data with tools like flow models, affinity diagrams, and customer journey maps

What is the difference between market research and user research?

Market research takes a broad look at potential customers—what problems they’re trying to solve, their buying experience, and overall demand. User research, on the other hand, is more narrowly focused on the use (and usability ) of specific products.

What are the main criticisms of market research?

Many marketing professionals are critical of market research because it can be expensive and time-consuming. It’s often easier to convince your CEO or CMO to let you do lean market research rather than something more extensive because you can do it yourself. It also gives you quick answers so you can stay ahead of the competition.

Do I need a market research firm to get reliable data?

Absolutely not! In fact, we recommend that you start small and do it yourself in the beginning. By following a lean market research strategy, you can uncover some solid insights about your clients. Then you can make changes, test them out, and see whether the results are positive. This is an excellent strategy for making quick changes and remaining competitive.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

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370+ Best Marketing Research Topics & Ideas for Students to Consider

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics. 

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another. 

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

• Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
• Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
• Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
• Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
• Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources. 

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

• Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
• Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
• Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
• Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
• Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas 

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

• Engaging Gen Z through social media marketing.
• Challenges and opportunities in influencer marketing.
• Ethical boundaries in digital advertising.
• Rise of voice search: Impact on SEO.
• Sustainable marketing: Beyond a trend?
• Navigating cultural differences in international marketing.
• AI and personalization in digital marketing.
• Consumer behavior in online vs. offline shopping.
• Impact of viral marketing on brand awareness.
• Neuromarketing: Exploring the consumer's mind.
• The role of AR and VR in enhancing consumer experience.
• Branding in the age of social movements.
• Efficacy of content marketing in B2B sectors.
• Emotional marketing: Manipulation or genuine connection?
• Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

• Measuring the impact of customer reviews on sales.
• Gamification as a marketing strategy: Pros and cons.
• How color psychology influences branding?
• Experiential marketing: A new customer engagement strategy.
• How does social responsibility improve brand image?
• Celebrity endorsements: Effective or outdated?
• Ethical implications of neuromarketing.
• Green marketing: Just a trend or a sustainable strategy?
• Impact of humorous advertising on brand recall.
• Local SEO strategies for small businesses.
• How storytelling boosts content marketing success?
• Role of AI in predicting consumer behavior.
• Effects of scarcity tactics in e-commerce.
• Mobile marketing trends shaping the future.
• Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

• Using virtual reality for product demonstrations.
• Impact of emotional appeals in advertising.
• How does nostalgia influence consumer choices?
• Role of chatbots in improving customer service.
• Leveraging user-generated content for brand promotion.
• Social media's role in crisis management.
• Role of big data in personalized advertising.
• Is there a backlash against intrusive online ads?
• Psychology behind successful loyalty programs.
• Impact of culture on global advertising strategies.
• Influencers vs. celebrity endorsements: Which is more effective?
• Ethical implications of predictive analytics in targeting consumers.
• Effectiveness of cause marketing in boosting sales.
• Role of augmented reality in enhancing shopping experiences.
• Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

• Influence of virtual reality on consumer experiences.
• Power of storytelling in brand building.
• How does sustainability shape consumer choices?
• Impact of memes on online brand promotion.
• Role of blockchain in ensuring ad transparency.
• Emotional intelligence in customer service: Is it crucial?
• Does user-generated content boost trust in brands?
• Social media's impact on body image: A concern for advertisers?
• Role of data analytics in shaping promotional strategies.
• Ethics in advertising: How far can shock tactics go?
• Evolving consumer expectations in the era of personalization .
• What drives the success of viral ads?
• How does color influence brand recognition ?
• Impact of artificial intelligence on consumer data collection.
• Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

• Role of voice assistants in shaping buyer behavior.
• Exploring the ethics of using AI in advertising.
• Omnichannel retailing: A shift in consumer shopping experience?
• Role of podcasts in influencing consumer behavior.
• How does virtual reality reshape shopping experiences?
• Personalization vs. privacy: A growing concern in digital advertising?
• Use of drone technology for product delivery.
• Impact of artificial intelligence on customer segmentation.
• Role of WhatsApp chatbots in e-commerce: Do they enhance customer satisfaction?
• How does mobile payment influence consumer buying behavior?
• Influencer marketing in the age of fake followers.
• The rise of shoppable posts in social media.
• Exploring the potential of augmented reality in product visualization.
• How do data breaches affect brand trust?
• Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about. 

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

• Has the rise of ad-blockers signified failure in digital advertising?
• Deceptive marketing tactics: Where is the line drawn?
• Does native advertising compromise journalistic integrity?
• Ethical dilemmas of data mining in personalized marketing.
• Use of sexual imagery in advertising: Effective or exploitative?
• Neuromarketing: Intriguing science or manipulative strategy?
• Are shock tactics in advertising crossing the line?
• Role of consumerism in environmental degradation.
• Negative impacts of beauty standards perpetuated by ads.
• Is manipulation an inherent part of marketing?
• Stereotypes in advertising : Harmless categorizing or dangerous bias?
• Social media marketing to children: Ethical or exploitative?
• Are privacy concerns leading to a decline in personalized advertising?
• Does influencer marketing promote unrealistic lifestyle expectations?
• Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

• Subliminal advertising : Myth or reality?
• Impact of music in retail environments on consumer behavior.
• The role of humor in successful ad campaigns.
• Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
• Push vs. pull marketing strategies : Which works better?
• Marketing campaigns that changed public opinion.
• Celebrity scandals: A death knell for brand image?
• Influence of packaging design on purchase decisions.
• The role of color psychology in food marketing.
• Impact of customer relationship management (CRM) on customer loyalty.
• Are loyalty programs effective in retaining customers?
• The role of social proof in online sales.
• How cultural factors influence buying decisions.
• Word-of-mouth marketing in the digital age.
• The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

• How globalization shapes brand strategies.
• Is corporate social responsibility just a trend or a necessity?
• The influence of economic downturns on consumer behavior.
• Emotional connections: Are they key in fostering customer loyalty?
• Understanding the ' Halo Effect ' in brand perceptions.
• Lessons learned from cross-cultural promotional blunders.
• Exploring the psychology behind pricing strategies.
• The role of neurolinguistic programming in persuasive messaging.
• How sensory experiences enhance customer interactions.
• Nudging consumer behavior: Is it ethical?
• The impact of data analytics on strategic decision-making.
• Unraveling the gender stereotypes present in commercials.
• Assessing the effectiveness of ambush promotional strategies.
• How does ethical branding improve a company's image?
• Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

• Role of artificial intelligence in customer segmentation.
• Does video content really boost online engagement?
• Potential of augmented reality for product visualization .
• Understanding consumer trust in online reviews.
• Effectiveness of mobile apps in customer retention.
• Future of email promotion in social media era.
• Role of SEO in driving organic traffic.
• Impact of page loading speed on bounce rates.
• Online sales: Does free shipping enhance conversion rates?
• Influencer collaboration vs paid advertising : What offers better ROI?
• Impact of personalization on e-commerce conversion rates.
• Importance of responsive design in user experience.
• Is social proof essential for online sales conversion?
• Podcasts as a promotional tool: How effective are they?
• Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

• Impact of poor internal communication on marketing strategy.
• Aligning brand identity with customer perceptions.
• Challenges in establishing a global brand strategy .
• Role of competitive intelligence in shaping business strategy.
• Impact of poor customer service on brand loyalty.
• Mergers and acquisitions.
• Role of organizational culture in strategy implementation.
• Navigating the risks of product diversification.
• Coping with increased price competition in saturated markets .
• Impact of supply chain disruptions on product availability.
• Overcoming barriers in implementing green business practices.
• Strategies for maintaining brand relevance in fast-paced markets.
• How does a changing regulatory environment impact strategy formulation?
• Importance of innovation in maintaining a competitive edge.
• Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

• The rise of TikTok: Understanding its business appeal.
• How does Instagram's 'Shop Now' feature affect consumer behavior?
• The role of LinkedIn in B2B lead generation.
• Assessing the influence of Twitter's character limit on message effectiveness.
• Exploring Facebook's 'Reactions' and their impact on brand engagement.
• Potential of Pinterest for visual brand storytelling.
• Snapchat's 'Story' feature: A boon for experiential branding?
• The impact of YouTube influencers on purchase decisions.
• Understanding the role of social listening in reputation management.
• Virality on social platforms: A calculated strategy or pure luck?
• Live streams as a tool for real-time audience engagement.
• The ethics of social media data mining.
• User-generated content: An untapped branding tool?
• Role of social platforms in crisis communication.
• Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

• Evaluating the impact of blog posts on SEO.
• Long-form vs short-form content: What's more engaging?
• Infographics: A tool for simplifying complex information.
• Podcasts: A rising star in information dissemination?
• Understanding the role of eBooks in lead generation.
• Is interactive content the future of customer engagement?
• Webinars: Are they still relevant in the age of short videos?
• White papers: Their influence on decision-making in B2B.
• How does user-generated content shape brand perception?
• The rise and role of meme culture in content strategy.
• Storytelling in branding: Fad or fundamental?
• Exploring the trend of episodic content in audience retention.
• Role of content curation in demonstrating industry thought leadership.
• Using case studies as social proof in conversion strategy.
• The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

• Environmental concerns and their role in purchase decisions.
• Family influence on children's brand preferences.
• Celebrity endorsements and their impact on consumer trust.
• Psychological triggers and implications of impulse buying.
• Loyalty programs and their influence on repeat purchases .
• Brand image and its effect on product evaluation.
• Role nostalgia plays in purchase decisions.
• Psychology behind buying 'limited edition' items.
• Color and its impact on consumer perceptions and behaviors.
• Music's influence on shopper mood and behavior in stores.
• 'Made locally' label's effect on consumer choice.
• Fear of missing out (FOMO) in online buying.
• Customer reviews and their impact on online shopping behavior.
• Social media's influence on body image and related product choices.
• Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

• Impact of digital transformation on business sales.
• LinkedIn's role in lead generation for businesses.
• Efficacy of email marketing in business transactions.
• Chatbots: Enhancing customer service in business marketing?
• Necessity of personalization in business marketing.
• Influence of webinars in generating leads for businesses.
• Understanding influencer marketing in a business context.
• Ethical issues in data collection for business marketing.
• A deep-dive into account-based marketing strategies .
• Role of predictive analytics in business marketing.
• Marketing strategies designed for small businesses.
• Overcoming challenges in business branding.
• Efficacy of content marketing in a business context.
• Implications of GDPR on business marketing.
• Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

• Cultural nuances and their impact on advertising strategies.
• Cross-border e-commerce: Growth and challenges.
• Exploring the role of localization in global branding.
• Understanding tariff wars and their impact on marketing strategies.
• Influence of political climate on international marketing decisions.
• International public relations: A comparative study.
• Social media and its role in global product launches.
• A study of emerging markets and their attractiveness for marketers.
• International consumer behavior: Similarities and differences.
• Localization vs. standardization in global marketing.
• Case study: Successful global rebranding campaigns.
• Impact of Brexit on European marketing strategies.
• Green marketing practices across the globe.
• International market segmentation and targeting strategies.
• International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

• Marketing luxury apartments: Challenges and solutions.
• Selling residential properties in a buyer's market.
• How social media influences property buying decisions.
• Effectively marketing rental properties in competitive markets.
• Marketing strategies for eco-friendly homes.
• Role staging plays in promoting properties.
• Drones: The new trend in real estate showcasing.
• Advertising strategies in rapidly urbanizing areas.
• Promoting properties through influencer partnerships.
• Customer reviews' impact on online property listings.
• Neighborhood branding's influence on real estate sales.
• Online vs offline property promotion: A comparative study.
• Comparing marketing strategies: Luxury versus budget properties.
• Marketing properties during economic downturns.
• Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

• Impact on sales: Direct vs indirect distribution methods.
• Influencing factors in selecting distribution channels.
• E-commerce's revolutionizing role in product distribution.
• Case study: Successful distribution strategies in retail.
• Drones and future delivery systems: A feasibility study.
• Role big data plays in optimizing distribution channels.
• How sustainable practices influence distribution strategies.
• Importance customer convenience plays in distribution planning.
• Overcoming distribution challenges in rural areas.
• Examining the relationship: Distribution strategies and market share.
• AI's role in streamlining distribution processes.
• Omnichannel distribution: A necessity or a luxury?
• Importance distribution planning plays in new product launches.
• Distribution's role in creating a competitive advantage.
• Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

• Influence of colors on consumer decision making.
• How product placement impacts buying behavior.
• Emotional triggers in advertising: An analysis.
• Consumer responses to sensory branding .
• Impacting purchase decisions with visual illusions.
• Role of auditory cues in product preference.
• Influence of olfactory cues on consumer behavior.
• Celebrity endorsements and neural responses.
• Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
• Effects of negative emotion on impulse buying .
• Role neurolinguistics plays in shaping consumer opinions.
• Neuromarketing strategies for personalized advertising.
• Video vs. image ads: A comparative neuromarketing study.
• Assessing effectiveness of humor in ads: A neuroscientific approach.
• How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

• Measuring return on investment in influencer marketing.
• How micro-influencers impact small business growth.
• Authenticity versus promotion: Striking a balance.
• Ethics in influencer marketing: A critical review.
• Power social media influencers hold over consumer behavior.
• Video blogging and brand visibility.
• Effect of influencer-led contests on audience engagement.
• Does influencer reputation affect brand perception?
• Celebrity versus non-celebrity influencers: Who wins?
• Impact of influencer gender on audience engagement.
• Fashion influencers and their role in brand awareness.
• Fitness influencers: Inspiring or creating pressure?
• Role influencers play in promoting sustainable products.
• Influencers and crisis management: A case study approach.
• Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

• Honesty in advertising: A lost art?
• Exploring fairness in competitive marketing practices.
• Corporate social responsibility: Marketing strategy or ethical obligation?
• Greenwashing: Misleading environmental claims in advertising.
• Privacy and data collection: An ethical debate.
• Ethical implications in children's advertising.
• Body positivity and marketing: Strides and stumbles.
• Cultural sensitivity in international marketing campaigns .
• Animal rights and marketing: Exploring ethical considerations.
• Influence of ethical claims on consumer perception.
• False advertising: Consequences and solutions.
• Ethical dimensions in influencer partnerships.
• Human rights issues in marketing.
• Health claims in food advertising: Fact or fiction?
• Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

• Role of social media in IMC strategy.
• IMC impact on customer loyalty.
• Public relations in an IMC context.
• Online-offline IMC strategies: A comparative study.
• Influencer endorsements in IMC: Effectiveness assessment.
• IMC in non-profit organizations: An exploratory study.
• Impact of IMC on brand equity.
• Event sponsorship in IMC plans.
• IMC strategy for launching new products.
• Role of IMC in crisis management.
• Digital transformation and its influence on IMC.
• IMC in enhancing customer relationships.
• AI and IMC: A synergy exploration.
• IMC for sustainable product marketing.
• Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

• Social media data: A gold mine for marketers?
• Predictive analytics in customer retention strategies.
• Quantifying influencer marketing: Metrics that matter.
• Role of big data in personalized branding.
• Real-time analytics in optimizing marketing campaigns.
• Analytics in content marketing: Determining success.
• AI-powered marketing analytics: Boon or bane?
• Sentiment analysis in brand perception.
• Location-based analytics in mobile branding.
• Web analytics: Decoding customer online behavior.
• Customer segmentation through data analytics.
• ROI calculation in digital marketing.
• Analyzing customer journey with cross-channel analytics.
• Leveraging analytics for email marketing.
• Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

• Social media's role in popularizing sport events.
• Fan engagement in a digital age.
• Impact of athlete endorsements on brand perception.
• Sustainability initiatives in the sports world.
• Leveraging virtual reality for improved fan experiences.
• Esports' influence on traditional sports promotion.
• Strategy shifts for supporting women's sports leagues.
• Analyzing the dynamics of sports sponsorship deals.
• Successful merchandising tactics for sports teams.
• Team performance and its influence on merchandise sales.
• Sports events as a tool for promoting tourism.
• Accessibility in sports venues: Implications for fan inclusion.
• Personal branding strategies for athletes.
• Controversy's role in athlete endorsements.
• Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

• Humanizing artificial intelligence in customer relations.
• Role of silent films in modern advertising.
• Using quantum computing to optimize marketing efforts.
• Neural networks in predicting consumer behavior.
• Astral marketing: Leveraging astrology in branding.
• Biophilic elements in retail space design.
• Gamification in non-gaming brand experiences.
• Marketing possibilities in metaverse.
• Cybersecurity's influence on digital consumer trust.
• Marketing potential of brain-computer interfaces.
• Implementing circular economy principles in product promotion.
• Micro-moments: Capitalizing on instant decision making.
• Haptic technology's potential in experiential marketing.
• Role of digital twins in customer profiling.
• Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

• Emotional algorithms: Predicting consumer behavior through AI.
• Phygital retail : Blending physical and digital shopping experiences.
• Impact of blockchain technology on consumer trust in digital marketing.
• Sensory branding in virtual reality environments.
• Leveraging neuromorphic engineering for personalized marketing.
• Ethical implications of using deepfake technology in advertising.
• Quantum computing's potential impact on big data analytics.
• The role of immersive technology in shaping luxury brand experiences.
• Micro-personalization: Exploring marketing's hyper-customized future.
• Bio-adaptive marketing: The next frontier in personalization?
• Implications of facial recognition technology on privacy and marketing ethics.
• Exploring the marketing potential of Internet of Behaviors (IoB) .
• Edge computing's influence on real-time marketing strategies.
• Use of augmented intelligence in predicting consumer life cycle.
• Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.

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130+ Marketing Research Topics for Marketing Students

Before, listing the 130+ marketing research topics, you should first know about marketing, marketing research, how to write a research paper on marketing, and w hat are some of the most important considerations in choosing a research topic. And, if you are already known to or aware of all these things, then you can jump to the topics lists in order to choose the best marketing research topics. Let's go step by step:

What is Marketing?

Marketing involves all those activities that have been undertaken by the company to promote and endorse the products they have made to sell and to extend the reach of their products to a great number of people or consumers. Marketing is done by business professionals in order to attain the attention of potential consumers of their products.

Marketing can be done both physically and digitally, which means you can advertise and endorse your product easily, in both offline and online modes. Physical marketing refers to traditional marketing in which you connect to potential consumers and tell them about your products through, radio, mail, television, etc.

Whereas, digital marketing is the pro method of marketing that involves connecting with the consumers without putting so much effort, the process of digital marketing involves some effortless tools which allow you to engage with the consumers easier and more effectively, those such tools are, e-mail, social media, affiliate marketing, and content marketing like SEO and SMO.

What is Market Research?

Market research is the process of calculating and understanding the feasibility of a new service or product through research conducted directly with potential customers. Market research allows a firm to explore and find out the target market and get opinions and feedback from consumers about their interest in the products or services. Analysis of Market research is basically a process of searching the market to get the conducive area or place, potential consumers, and the adaptability of their product in the market. The role of market research is to find out the target audience.

How to Write a Research Paper on Marketing?

A research paper is a document in which you explain what you have learned after exploring a particular topic so far. A research paper is written after deep and prolonged research on a topic.

While  writing a research paper you mention at each end everything you have found till now. You mention the sources that have been used and propose all the pieces of evidence collected by you but interpret all the collected information in your own words and then write down a research paper. 

Writing a research paper on marketing is not an easy task, because the steps that have to be followed, becomes more difficult to follow while writing a research paper, particularly about marketing. Marketing is a vast field to wind up in a single document, and there is a plethora of information available about the market, which is hard to be compiled in a single document.

So, to avoid this hectic situation one has to be very particular about choosing a topic. Choosing a good topic will lead you to write a good research paper on marketing.

What Are Some of the Most Important Considerations in Choosing a Research Topic? 

The selection of the research topic is one of the most important considerations of every research. A research topic forms the basis for all the efforts a researcher puts into the research. When you are selecting a research topic there are several considerations that will help you slick down your thoughts and formulate a manageable and interesting research document.

There are a few points that have to be considered while writing a research paper:

• Specify and narrow down your research topic:

Doesn't matter how easy your marketing research topic is, it has to be specified. To make your specified topic manageable, narrow it down, which means breaking down the topic into various sub-topics and highlighting the important keywords to grab the focus of the reader on those words that will ignite a reader to read further.

• Always consider a significant topic to write about:

A marketing research topic chosen by you should be significant and worth researching. Because the significant topic will provide you a chance to collect good and significant information and real-time data that will be readable for a number of people of different age groups and classes.

• Choose a contemporary topic:

Avoid choosing an old-school marketing research topic that is outed and has already been chosen by so many people. Remember you are writing a research paper which means you first have to research and then write. But topics that have already been taken up can not provide you with a scope of research . So in order to grab the attention of the readers bring a new topic that is bizarre and interesting for the readers.

• Choose a topic that provokes curiosity in you: 

The topic should be significant as well as interesting at the same time because you can perform research on the topic only if it is interesting and can generate curiosity in you. An interesting topic always allows you to do hard work and research more. Remember an interesting topic written in an interesting way can be regarded as a Magna Carta. So, the marketing research topics should be chosen wisely.

List of 60 Unique Marketing Research Topics for Marketing Students:

What is Digital Marketing?

• What Are the Components of Digital Marketing?
• How to Promote and Sell Services More Effectively to the Consumers?
• What is Traditional Marketing?
• What Are the Activities Involved in the Traditional Marketing
• Techniques Involved in Marketing.
• What is the Difference Between Digital Marketing and Traditional Marketing?
• How to Identify the Ideal Customers?
• How to Recognize the Potential Customer/consumer?
• What Are the Four Ps of Marketing?
• What Are the Marketing Strategies?
• What Are the Types of Marketing Strategies?
• Direct and Indirect Marketing
• What Do You Mean by Guerilla Marketing?
• Write Your Views on Electronic Marketing.
• What Are the Effects of Event Marketing?
• Print Marketing is Still Valuable.
• Outdoor Marketing and Its Significance.
• Search Engine Marketing is the Contemporary Marketing Technique.
• Email Marketing Skills.
• Social Media Marketing and Its Output.
• Affiliate Marketing and Third-party Marketing.
• Content Marketing and Copywriting Are the Pro-marketing Techniques.
• Benefits of Strategic Marketing: Audience Generation, Inward Education, Outward Education, Brand Creation, Long-lasting, Financial Performance.
• What Are the Various Limitations of Marketing?
• What is the Basic Purpose of Marketing?
• Analyze the Results of the Marketing and Strategic Marketing.
• Why is Marketing So Important?
• Risks Involved in Marketing?
• Cons of Marketing: Oversaturation, Devaluation, No Guaranteed Success, Customer Bias, Cost, Economy Dependent.
• How Does Marketing Research Find Information?
• What is Paid Market Research?
• Are Brand Awareness and Repeat Purchases Relatable?
• Suggest Some Components That Help in Improving Brand Performance and Awareness.
• Best Social Media Marketing Strategies to Engage Consumers.
• Can a Startup Survive Without Online Marketing?
• How Online Marketing Helped Brands Survive in a Pandemic.
• What Is Ppc Marketing?
• Google or Amazon Ppc Marketing. What to Choose?
• Social Media Helps in Making the Image of the Brand.
• Competition Amongst the Brands on Social Media.
• The Role of Social Media in Making and Destroying a Brand’s Reputation.
• Social Media Marketing is Influenced by the Sales of a Product.
• What Could Be the Psychology of Sports Marketing?
• Engaging Fans by Making Sports Groups on Social Media.
• Sports Personalities Promote Brands and Uplift the Image of That Very Brand. Comment.
• Famous Sports Person's Image is Dependent Upon Social Media.
• Athlete Brand Collaboration.
• Sports Person Connects a Global Audience With the Brand They Are Endorsing.
• Online Games Give a Pedestal to Marketing.
• Sporting Events Are a Great Place to Endorse the Brand.
• Video Versus Image Marketing.
• Real Estate Rivals Can Be Outrun With the Help of Social Media Marketing.
• Animated Videos for Marketing.
• Digital Storytelling is an Interesting Way of Marketing.
• What Are the Professional Instruments for Digital Marketing?
• Seo and Digital Marketing an Effective Collaboration.
• Use an Influencer for Paid Promotions.
• Marketing Should Establish a Soothing Customer Relationship.
• Social Media Allows You to Recognize Customer Behavior.

Top 50+ Hot Marketing Research Topics for Marketing Students

Factors That Can Drive Convergence and Divergence.

• Components of Competitive Marketing Strategy.
• Does Product Packaging Engage More Customers?
• How to Price and Position Products/services for Effective Marketing.
• Product Designing and Its Impact on Marketing.
• What Are B2b and B2c Marketing?
• The Main Differences and Similarities Between B2c and B2b Marketing.
• Best Practices in B2b and B2c Marketing.
• What Are the Various Social Media Platforms to You Use B2b and B2c Sales Tactics?
• Guest Blogging, a New Concept in the Field of Marketing.
• What Are the Campaigns That Should Run on Social Media for a Particular Brand or Product?
• A Good Marketing Strategy Could Repair the Bad Reputation of a Brand. Explain.
• Examining the Effects of Product Descriptions, Reviews, and Ratings Before Launching a Similar but Updated Version of the Product.
• Good Campaigning Can Buy Good Equity.
• Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand for the Same Product.
• Discuss Language as a Barrier to Efficient Online Marketing Campaigns for Branded as Well as Local Products.
• Culture Can Influence Marketing?
• Branding is a Vital Instrument for the Growth of the Company.
• In Marketing, Customer Retention Rate Depends Upon Customer Satisfaction.
• What is the Best Marketing Strategy for Startups?
• Analyzing the Roi of Most Commonly Used Digital Marketing Strategies.
• What is the Best Digital Marketing Strategy for a New Product Launch?
• The Role of Email Marketing in Generating Leads.
• How Content is Used for Marketing.
• What Are the Few Tools to Promote Content?
• What is the Role of Micro-content in Content Marketing Campaigns?
• What Are the Inconsistencies in Communication of Products or Services Values?
• What Are the Various Factors That May Affect Your Marketing Research Plan?
• Tracking the Marketing History of a Potential Customer May Bring More Opportunities in New Marketing.
• Marketing and Sales Departments Should Be Inter-connected Give Reasons With Suitable Examples.
• Marketing Research Can Boost the Marketing of a Company and Can Bring Potential Customers to the Company. Explain.
• The Defined Segment of the Market Help in Getting More Targeted Consumers.
• How Digital Marketing is Cheaper Than Traditional Marketing?
• Digital Marketing is Smart to Work; While Traditional Marketing is Hard Work.
• What is Social Media Marketing and Key Elements of Smm?
• What is the Difference Between Community Management and Social Media Marketing?
• Data That Exists on Social Media Can Be Used as a Good Marketing Tool.
• What Are the Data-driven Social Media Marketing Tactics?
• Advantages and Disadvantages of SMM.
• By Analyzing the Choice of Modern Consumers You Can Actually Improvise Your Product to Increase Its Demand and Sales in the Future.
• Trendy Shopping Keyword Should Be Used While Endorsing the Product. Why?
• Obscurity of Various Similar Products in Different Brands.
• How to Calculate the Purchase Intention?
• What Are the Components of Social Media Marketing?
• What is the Pattern of Purchase Decisions of Generation Z and Y: Draw a Comparison.
• How to Improve Marketing to Drive Innovation.
• What Are the Characteristics of a Good Brand?
• What Creates the Loyalty of Customers Towards a Particular Brand?
• How Strategic Marketing Can Bring Potential Customers?
• Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision and How They All Can Bring Leads for the Marketing.
• Sales Performance Can Affect the Consumer.

Top 20 Mix Marketing Research Topics for Marketing Students

How the Customer Gets Influenced and Moved to Buy a Product of a Particular Brand. What Are the Things Required to Influence a Customer?

• How Can Guest Blogs Bring New Customers to the Website?
• What Are the Rules for Writing a Guest Post?
• Guest Post is the Form of Indirect Marketing.
• The Most Important Technologies Used to Improve the Customer Online Decision-Making Process.
• Online Shopping is a Boon for Both Sellers and Buyers.
• Online Business and Marketing.
• Virtual and Augmented Reality in E-commerce?
• Who is Responsible to Make Good Marketing Strategies for a Corporate?
• Is Running Advertisements on Television or Radio Still Effective?
• Is the Newspaper Readable by the Majority of People in a Country?
• Are the Newspaper Advertisements Effective or Not?
• Experience With the Brand of a Particular Person Can Affect the Incoming of New Customers?
• How to Price and Position Products or Services for Good and Effective Marketing?
• The Symbols of the Brand Also Affect the Sales of the Brand.
• How to Identify the Most Important Factors That Contribute to Customers Switching to Another Brand.
• Class Wise Detailing of Product and Its Cost.
• Email Marketing is the Cheapest Mode of Marketing.
• How to Face Rivals on Social Media Platforms.
• Is Social Media Marketing Giving Space to Fake Companies and Brands?

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door.

Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas.

But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

• Create interest in the reader’s mind of a particular offering
• Be precise and to the point
• Not repeat what is already out there
• Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

• Do not be too wordy
• Avoid using words that are uncommon among the famous market
• Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself.

Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

• Marketing strategies for integrating new products into segmented markets
• The impact of coronavirus on marketing communication strategies
• How can companies best advertise their products overseas?
• Pitfalls to avoid when crafting marketing messages for children and other minors in the society
• Factors that determine client satisfaction in new markets
• Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
• The impact of using black Friday offers in the wake of the Black lives matter movement
• Is it practical to contact clients via email subscriptions and newsletters?
• The role of conducting marketing research before attempting to bring a new product on board
• Define market segmentation and the essential pointers that segment various markets
• Compare and contrast marketing strategies in developing countries versus developed countries
• How do multinational companies carry out marketing as compared to local enterprises?
• The role of technology in marketing: A case study of simulations and virtual reality
• Evaluate the effectiveness of consumer education and awareness in marketing
• How does the marketing of food items vary from other products in the market?
• Discuss the effectiveness of various marketing channels and strategies
• Emerging opportunities and challenges in the field of marketing
• Modern tactics and paradigms used in business and consumer marketing
• Why it is essential to understand the culture of a market before venturing into it
• The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

• How CSRs help companies to make inroads into communities
• The impact of brand manipulation on the company’s reputation
• The role of social media in marketing: A case study of Twitter marketing
• How the fashion industry markets its product to potential clients
• The impact of gender and stereotypes in creating marketing and promotional messages
• How global marketing varies from local and national marketing strategies
• The role of political campaigns in impacting marketing and sale of products
• Techniques used by the gaming industry to attract teenagers and youths
• Analyzing successful business enterprises: A case study of Apple industry
• Adverse impacts of advertising alcoholic related products to children
• What makes a brand stay in the market for years without losing its meaning?
• Has technology replaced traditional marketing tools and strategies?
• The role of smartphone advertising in reaching the digital natives and tech-savvies
• The impact of radio and TV marketing on getting middle and working-class
• Compare and contrast new market entry strategies versus traditional ones
• How companies take advantage of impulsive or exorbitant buyers
• Evaluate the effectiveness of in-store branding
• Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
• The impact of social class on preparing marketing and promotional messages
• How centralized marketing affects global brands and products

Sport Marketing Research Topics

• The role of sports hubs in the management of sports organizations
• Facilities and services that help save costs on sports
• Sourcing of funding for sporting activities in developing countries
• The part of the World Cup and Olympic games on marketing strategies and promotional messages
• Marketing strategies that work best for football fans
• The effect of sports celebrities on marketing and promotions
• How effective is branding on sportswear as a marketing strategy?
• Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
• The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
• Consumer buying behavior with brand loyalty and types of sports buying behavior.
• Factors that cause people to buy certain sports products: A case of Nike
• Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
• Analyze the interior structure of a sports company and how this affects its marketing strategies
• Specific characteristics of companies that have excelled through sports branding and marketing
• The impact of the orientation of sports heritage, performance, and style in marketing
• Critically analyze the impact of using Chelsea as a brand name in product advertising
• The production and replacement of goods and services: A case of sportswear
• How sports brands operate effectively and competitively in international markets
• Creating the relevant skills for sports advertising and branding
• The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

• Evaluate the effectiveness of online shops as compared to the physical ones
• How multinational companies compete in the markets by creating an international marketing orientation
• Discuss how certain companies gain a competitive advantage in comparison to other companies
• Analyze the importance of concentrating on the needs of consumers when composing marketing messages
• The essence of feedback from clients in a marketing strategy
• How have giant companies remained and strengthened their leading position in the European sports industry?
• Discuss the underlying aspects of modern advertising
• The effectiveness of poster advertising on bus stations before the launch of a product
• Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
• Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
• How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
• Ways of determining the budget for a marketing campaign
• Assess the workability of creating an innovative and creative marketing message
• Discuss how companies strike a balance between making profits and effective marketing strategies
• Should modern marketing messages be informative or persuasive?
• The impact of comparative marketing messages on the behavior of a product in the market
• Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
• The role of integrated marketing information of an organization on its marketing plans
• How to discover management trends in market segments
• Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

• Why finance is a critical consideration in real estate marketing
• Reasons for the fluctuating financial system in real estate
• The impact of coronavirus and recession on the real estate industry
• Is the curriculum on real estate marketing effective in producing talented minds?
• The effects of property finance marketing on the modern society
• The role of business investors in helping people own homes
• Owning a Home and the Effect of Credit Unions
• Challenges and benefits of mortgages and loans on the real estate industry
• Explain how real estate companies can cope with business financial loans
• Give a detailed analysis of potential customers in real estate marketing messages
• Discuss the various property financing versions in the USA
• Evaluate the importance of studying Geography and finance in real estate marketing
• Discuss the slow rate of growth of real estate industries in developing countries
• Why have real estate marketing messages been greeted with a cold shoulder?
• Discuss the unexploited possibilities and opportunities in rural areas
• How to maintain equity and still control debt funding in real estate industries
• The role of investors together with institutional traders in managing the real-estate companies
• Technologies advances in real estate that are transforming the industry
• How the fiscal sector is affecting property market developments
• Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

• Distinguish between brand loyalty as a behavior and as an attitude in marketing
• The importance of rankings concerning the popularity of brands
• Discuss marketing strategies that create a higher self-confidence in buying decisions
• Analyze the higher level of risk in purchasing decisions
• Why some customers are more store loyal than others
• The role of global brands in creating a marketing ecosystem
• Discuss the history of world commerce and how marketing strategies have evolved over time
• How has the internationalization of finance and business affected marketing?
• The importance of geographical extension among marketers
• Why do customers pay keen attention to the price of products
• The role of mass production in determining the marketing strategies
• How to balance between demand and supply when creating marketing messages
• How to create a suitable image for a brand, product, or service
• The impact of global brands communicating in worldwide sports events
• A primary investigation of what motivates people to buy certain products over others
• How virtual communities help marketers communicate their messages
• An exploration of using cinematic media to promote food products
• The impact of personal styles and preferences on marketing messages
• What effect do personal statements from celebrities have on marketing strategies?
• An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

• The implications of social media marketing on cost and speed of delivery
• An investigation of the relationship between marketing messages and customer emotions
• Examine the relationship sources of income and buying behaviors
• Research into the causes of the decline of newspaper advertising
• Are marketing messages overrated?
• The impact of brand ambassadors on user-generated branding programs
• Explore the effects of integrating relationship marketing strategies
• Effects of increased commercialization
• How often should a promotional notice be posted in a day?
• Do global warming and its consequences have anything to do with marketing?
• How to create an emotional appeal in marketing messages
• Analysis of strategic success factors in the internalization of marketing messages
• The impact of repetitive advertising upon consumers
• International business management strategies that work well for start-ups
• The effect of marketing messages on the physically disabled
• Evaluate how marketing messages have been used to spread sexual messages
• Discuss the legal and ethical implications of marketing
• How to craft compelling marketing messages that do not discriminate against race
• What causes the relevant authorities to ban particular marketing messages?
• The impact of creating controversial sports messages

Motivating Marketing Research Questions

• Opportunities and threats to marketing products and services overseas
• How long have you been a customer, and what has kept you going back?
• How can companies attract their target audience more often?
• Factors that necessitate one company to stand out from another
• How to improve your product and service delivery
• Practical ways of better serving your clients
• Discuss how big is your potential market
• Will this market segment grow or shrink in the future?
• What other products and services out there are similar to the ones we are offering?
• Who are our top competitors, and what are they doing differently from us?
• What portion of the market share do our competitors own?
• What part is available for you to own or take?
• What is the educational level of the people you are writing the promotional message to?
• What is the household income of your potential market?
• What is the impact of the household size on the kind of marketing strategy to compose?
• What are the hobbies and interests of your potential clientele?
• What are the most significant challenges you are likely to encounter when marketing?
• What is your preference when it comes to making purchases?
• What determines the shop or boutique where you buy your products?
• How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

• Latest marketing strategies in the light of the changing mobile customer experience
• How country relations impact the marketing communication messages used at the cross-border level
• The new way to boost sales through conversational strategies
• The impact of marketing conferences and conventions on the practice
• Why most companies slash marketing budgets at the expense of profits
• The role of marketing automation in reaching out to more clients
• The importance of social networking in developing contacts for marketing
• Discuss the effectiveness of content marketing for the entertainment industry
• The essence of tag lines in creating memorable marketing messages
• Why should a company have customer evangelists?
• How to incorporate value prepositions in marketing messages
• The impact of marketing messages on millennial and Generation X
• How companies are using blogs and YouTube to market their products
• Discuss the effectiveness of online marketing among the youth
• Should nonprofit organizations prepare marketing messages?
• The importance of web analytics in determining the performance of a marketing message
• Do companies follow procedure when it comes to permission email marketing?
• Explore the various challenges of email campaigns
• Discuss the effectiveness of word-of-mouth marketing strategy
• Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

• Analyze the developments made in B2B marketing
• Discuss the qualities of a top-notch advertisement copy
• What is the importance of benchmarking in business marketing?
• The role of brand management in keeping it afloat
• Discuss the effectiveness of corporate blogging
• Evaluate marketing strategies that consider customer engagement
• How to retain customer through marketing campaigns
• How to market products amid economic crisis
• The impact of 5G on high-tech marketing
• How does hiring outside resources affect marketing?
• The essence of keywords in online marketing
• The rise of personal branding on Instagram and YouTube
• How to collaborate marketing operations in different localities
• Analyzing the consumer buying behavior of apple laptops
• The impact of family orientation on the consumer behavior
• Features that clients look for when purchasing online products
• Why companies should understand customer perceptions of their products
• Discuss the relationship between corporate social responsibility and sales
• Evaluate the acceptance of direct marketing from people
• The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

• The impact of sentiments from brand ambassadors on the performance of products
• Consider the behavior of consumer purchases online and offline
• What makes a person refer his/her to a particular product?
• Why products go viral
• The emotional value of marketing messages
• Significance of a cashless society
• Augmented reality and marketing
• Understanding car buyers
• How humor affects advertising
• Triggers to impulsive buying behavior
• Customer satisfaction among young adults
• Male and female marketing techniques
• Impact of customer perceptions
• Political marketing in the USA
• Brand management
• Market targeting
• Market forecasting
• Purchasing management
• Product positioning
• Nonprofit marketing

Digital Marketing Research Topics

• Social media marketing
• Telemarketing
• Smartphones and relationship marketing
• Pitfalls of e-marketing
• Marketing timing across social media platforms
• Digital market segments
• Customer privacy
• Confidentiality
• Black Fridays
• Snapchat marketing
• Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

• Analysis and determination of consumer buying behavior for Coca-Cola
• A study on famous well-marketed brands that got away with selling substandard quality products
• A study showing the impact of advertising on consumer behavior
• Brand advertising and political campaigns: a possible interwoven impact?
• A review of the outcomes of advertising in a recession
• Exhaustive research on how brands exploit impulsive buying
• A study of how celebrity endorsements on ROI affect CPG brands
• A survey of the impact of augmented reality on marketing experiences
• Critical research on how AI will help make better marketing decisions
• A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

• A decline in organic reach on social media platforms
• Difficulty in building a well-recognized brand name
• Getting readers to see content
• Understanding marketing results
• Marketing budgets included by BREXIT
• Optimizing business for voice search
• Bridging the technology gap
• Ensuring compliance with GDPR
• Overdependence of potential customers on amazon
• The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
• The effect of social media on buying choices
• Online purchasing: a study of the product characteristics buyers look for
• An exploration of the differences in marketing strategies across cultures
• Manipulation tactics: how brands can get more customers
• A study of how customer loyalty is affected by brand image
• Analyzing how TV advertising affects the top of mind awareness
• Do people appreciate being click baited into sponsored posts?
• A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

• 10 insightful differences between paid search and organic search
• Tips for promoting content on Pinterest
• SEO tactics to avoid like the plague
• How to increase your followers on social media
• Best tips to help you grow your paid social ROAS
• Why should you follow your competitors on social media?
• Dos and don’ts of social media marketing
• How to create content your audience will be eager to share

Marketing Essay Topics

• What is the most effective form of marketing?
• Internet marketing trends to expect in the future
• What important brand attributes lead to an increase in customer loyalty?
• A look into marketing approaches that broke through strong market monopoly
• The impact of social media on consumer buying behavior
• Comparison of advertising versus building brand equity
• Rebuilding trust in influencer marketing
• How to generate leads effectively

Content Marketing Topics

• 10 biggest graphic design mistakes companies make in their marketing pieces
• How to create captivating e-newsletters that people will pay attention to
• Repurposing marketing content for small businesses
• Working more micro-content into marketing efforts
• Multi-step versus one-step content marketing campaigns
• The five Cs when creating content marketing copy
• Creating compelling content marketing campaigns in 10 steps
• Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

• Inability to explain products or services delivered
• Not clearly defining a company’s market segment
• Lack of innovating commercial department
• Lack of business visibility
• Missing links between sales and marketing departments
• Lack of marketing plan
• Lack of personal branding, brand image, and professional reputation
• Thinking the company or business can survive without marketing

Marketing Blog Topics

• Facebook advertising: pros and cons
• 10 benefits of inbound marketing
• The most frustrating problems faced in inbound marketing
• How to generate subscribers for your blog faster than ever!
• 10 benefits of content marketing lead magnets
• Five video content marketing myths you must discard
• 30 social media campaign ideas from big brands

Controversial Marketing Topics

• Does google give preferential treatment to big brands?
• Does social media affect SEO ranking?
• Are grey SEO techniques safe?
• Are YouTube videos more engaging than TV ads?
• Are building e-mail lists still one of the best ways to sell?
• Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
• Emerging opportunities in sports marketing and how to capitalize on them
• How to effectively capitalize on the wearables market
• Should more women and children get into sports?
• Should seniors be allowed to participate in some games?

Marketing Presentation Topics

• Mastering in-house SEO
• The path to gaining and building customers trust
• Brand awareness versus ROI
• Effectively personalizing customer communications
• The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

• The effect of globalization on consumer behavior
• How do international brands compare to local brands?
• Do international brands always have advantages over a local brand?
• Creating brand awareness by utilizing global event marketing
• How to market products on an international level

Marketing Plan Topics

• The importance of a marketing plan to the success of a business or product launch
• Building a tactical marketing plan
• How is a marketing strategy different from a marketing plan?
• Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

• Targeted Ads based on browser history
• Immersion marketing through virtual reality
• The exploitation of impulsive buying
• Click baiting into sponsored posts

Affiliate Marketing Topics

• How to find profitable niches in affiliate marketing
• How to get readers interested in what you market
• How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!

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60 Awesome College Marketing Topics for Research

If you are a marketing student in college, the bulk of your time will be spent working on different assignments. This is your opportunity to explore different areas of interest and sharpen personal skills.

However, when professors give prompts for marketing research papers, many students easily get stuck trying to select the right marketing research topics. So, if you find yourself looking at a blank page for minutes or hours not knowing what to write about, you are not alone. But this is not the time to give up!

We have prepared a list of hot 60 marketing research paper topics that you can use for high grades. Simply take them as they are or change them a little to fit your preference.

List of Marketing Research Topics in Distribution

Whether at startup or in advanced levels, every business must have a clear distribution network to move its products to customers. So, here are some of the great topics on distribution.

• What are the best strategies for integrating new products into the targeted clients’ lifestyles?
• Analyzing the best distribution strategies for new companies in offshore marketing.
• Mistakes to avoid when crafting new marketing distribution channels?
• What are the main factors that determine customer satisfaction in young adults?
• Using black Friday to drive sales: Is it effective?
• What is the relationship between marketing research and business sales?
• Market segmentation.
• Comparing the distribution systems used by small companies and multinationals.
• Comparing and contrasting the marketing channels used for marketing precious metals and food products.
• Modern business marketing tactics and paradigms.
• How do companies use CSR to build their brands?
• Brand manipulation tactics that marketers employ to get more clients.
• Marketing mix application: A closer look at Facebook.

Interesting Marketing Research Topics for College Students

Although there are many marketing strategies, the way they are employed by marketers differ. Here are some interesting marketing research topics that will make your lecturer award you more marks.

• Marketing strategies used in the fashion industry.
• Analyzing the impact of gender on family members buying decision.
• Evaluating the success factors in global marketing: A case study of Apple.
• Analyzing the strategies used in marketing baby and maternity products.
• How do companies differentiate their services on the basis of social class?
• Brand marketing and political campaigns.
• How do companies exploit impulse buying to drive sales?
• Is centralized marketing for global brands a good idea?
• Harmful impacts of advertising on children.
• In-store branding and brand salience.
• What are the best marketing strategies for hotel businesses?
• Is display marketing on its deathbed?
• Using smartphones to tap into customer thinking.
• Is radio a good method of advertising today?
• Comparing the new market entry strategies: Uber vs Netflix.

Marketing Topics in Consumer Behavior

In marketing, it is all about consumer behaviors and trying to manipulate them in favor of your brand. The following topics will be very effective in building your skills in marketing.

• Analyzing the importance of studying consumer behavior when taking your business abroad.
• How do ads influence consumer behavior?
• Analyzing consumer buying behavior for wedding suits.
• Are customers properly equipped to protect themselves from direct marketing?
• Analyzing marketing challenges in family-owned enterprises.
• Comparing online marketing tactics for local and international companies.
• Technology application in modern marketing.
• Effects of women status on their buying behavior.
• Leadership in marketing teams.
• Using loyalty programs as tools of marketing.
• Use of humor in advertising.
• Do customer pay attention to product labels?
• Are well-known brands always good in quality?

Top Marketing Topics for Research in Internet Marketing

There is no doubt that internet marketing is a big thing today. To understand the different strategies, their applications, and staying ahead of competitors, here are some great topics to consider.

• Analyzing the effectiveness of internet marketing in growing sales: A case study of American companies.
• What do customers look for when purchasing products online?
• Global marketing: How do companies incorporate standardization?
• Online marketing: Do customers prefer buying their products online?
• What are the best strategies for remarketing in a small enterprise?
• Mobile marketing: Does it work?
• What are the latest trends in online marketing?
• Analyzing the UK policies for online marketing.
• Compare and contrast the effectiveness of traditional vs modern marketing strategies.
• What are the marketing strategies employed by oil companies in the US?
• Why does marketing content in online advertising go viral?
• Telemarketing.
• Why you need to do competitor analysis to succeed in marketing your brand.
• How do clients perceive businesses that advertise on Facebook?
• Can Facebook advertising help businesses to grow?
• How did Google’s mobile-first index affect online marketing?
• Can a business succeed without social media marketing?
• Social media marketing: Which platform is more influential for baby products?
• Online marketing and internet security.

Writing Help From Marketing Experts

When preparing your marketing assignments, selecting the best marketing topics for research paper is the first step. While this is no doubt a great step, the journey ahead is indeed longer and more challenging. Therefore, you should consider having the best research topics about marketing as a stepping stone to the entire journey of preparing the assignment.

If you find the process of writing your assignment a challenge, the best option is seeking writing help from experts. In most cases, students find it difficult to prepare their assignments because of the following reasons:

• Tight deadlines that are difficult to beat.
• Having other engagements that must run concurrently and cannot be postponed.
• Lack of good writing skills that can guarantee the student top grades.
• Lack of ample resources for preparing the assignments at hand.
• Complex assignments that are difficult to prepare.
• The need to get better grades.

No matter the challenge making it difficult for you to prepare the assignment, the writing professionals are only a click away. They are experts and can handle all marketing research project topics with ease. So, let the experts help you to get the best grades.

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When AI Investments Pay Off in Marketing

Marketing leaders are realizing gains from AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.

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From content creation to software coding and customer segmentation, artificial intelligence deployment fever is real. But amid a great deal of media, analyst, and executive speculation about how AI will impact enterprises, it’s still not easy to see where organizations are reaping the results. To get new insights into what is currently happening with AI deployments in marketing and the associated payoffs, The CMO Survey asked a sample of 316 marketing leaders at for-profit U.S. companies to rate how the use of AI in marketing has affected outcomes. The marketing leaders, 95.6% of whom were at the vice president level or higher, reported gains in three key areas: a 6.2% increase in sales productivity, a 7% increase in customer satisfaction, and a 7.2% decrease in marketing overhead costs.

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Given these positive results, we took a deeper dive into the survey findings to understand the factors that improve or hurt AI payoffs. What we found is that the return on AI investment varies depending on AI tool adoption time, the company’s digital transformation stage, and its level of experimentation with AI. Let’s take a closer look at the data and what it shows marketers.

The AI Adoption-Payoff Curve

A striking finding from the survey is that AI does not have a long history in marketing at most organizations. The results indicate that 60.4% of companies have used AI in marketing for less than one year, 17.9% for one year, and 18.7% for two to five years, and only 2.9% have used AI in marketing for more than five years.

Why the slow start for so many organizations? Many companies have experienced challenges scaling AI in business functions due to the cost, effort, and complexity of training and deploying AI data models . However, the launch of ChatGPT in November 2022 made it much easier to try AI tools. Leaders began exploring generative AI’s potential to innovate, optimize tasks, and enable domain-specific business processes more broadly across their organizations. Gartner has predicted that more than 80% of enterprises will use generative AI APIs or will have deployed generative AI applications by 2026. That’s up from 5% in 2023.

AI’s adoption time matters when it comes to payoffs. However, increasing AI adoption and expertise does not follow an expected trajectory of amplifying returns continuously over time, according to CMO Survey data. Instead, AI payoffs accelerate when companies move from less than one year of experience to a full year of experience deploying AI models. Then, AI returns weaken from years 2 to 5 and accelerate again after five years.

AI returns weaken between years 2 and 5 and accelerate again after five years.

What explains this? During year 1, companies typically deploy minimum viable products and demonstrate ROI on them to gain the budget necessary to scale AI projects. A typical path is to take a particular business use case and roll it out across several functions or enterprisewide. After IT and data teams secure executive sponsorship and investment for expansion, they do the hard work of setting up AI competencies, such as deploying more data models to optimize different use cases, creating machine learning operations (MLOps) capabilities, and monitoring and retraining AI models when they drift. This hard work flattens positive returns in years 2 through 5, given the time and learning involved. However, the payoff seems to be worth it with payoffs doubling by year 5.

The Link to Digital Transformation Stage

As companies navigate digital transformation, leaders are working hard to discern where AI fits and where it will have the highest impact. Companies execute a digital transformation journey in four phases of maturity:

• Nascent — taking early steps to design and visualize the transformation.
• Emerging — building nonintegrated digital elements.
• Integrated — fully integrating digital investments across the company.
• Institutionalized/established — leveraging digital investments to drive and evaluate marketing decisions.

Considering each phase, we again see a nonlinear payoff curve for AI investments over time. Small payoffs are realized in the nascent phase then double in the emerging phase (when sales productivity and customer satisfaction increase). These payoffs decrease when companies move toward the integrated phase, then the highest payoffs materialize during the institutional/established phase. This trajectory is similar to what you see when you examine the associated decreases in marketing overhead costs.

Integration is costly as companies work to connect disparate systems across the organization into more effective capabilities. This requires cross-functional and cross-division cooperation — two challenging feats in most organizations. The takeaway here is that marketing leaders should weather these transitional costs between the emerging and integrated phases to realize the high gains from reaching the institutionalized/established phases.

AI Success Driven by Experiments

One driver of success in digital transformations is the use of experiments. According to The CMO Survey, 35.6% of marketers perform experiments to understand the impact of marketing actions on customers, up from 31.4% in June 2020.

While these results show a modest uptick, this percentage remains low, placing most companies in the medium-use bucket for experiments — a rate that does not correlate with the highest AI payoffs. Instead, we find that the AI payoffs associated with sales productivity, customer satisfaction, and marketing overhead costs are highest for companies that report that they conduct experiments at least 50% of the time.

Seek Out Strategic Uses of AI in Marketing

According to our survey data, the most common ways marketing organizations use AI are for content personalization (52.8% of companies) and content creation (49%). However, these most-used applications don’t produce the strongest returns across sales productivity, customer satisfaction, and marketing overhead cost outcomes.

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The data shows that companies improve their returns more by using AI in less-common — often strategic — ways. These include improving ROI by optimizing marketing content and timing (used by only 36.6% of companies), leveraging predictive analytics for customer insights (32.9%), targeting decisions (31.7%), using conversational AI for customer service (26.4%), deploying conversational AI for customer service (26.4%), enhancing data analysis and reporting (24.8%), deepening customer segmentation (21.5%), delivering next-best offers (4.9%), and optimizing voice search (3.7%). The lesson here is that marketers should think beyond the more common AI applications and identify strategic uses of AI to drive significant impact across their organizations.

AI is a challenging technology that disrupts existing systems. This high change quotient means that payoffs may be uncertain as marketing leaders embrace new ways of organizing and making decisions. The CMO Survey’s results show that companies that successfully leverage AI experience see an increase in sales productivity and customer satisfaction and a decrease in marketing overhead costs. While these gains might not be realized upon initial adoption, the growth potential of these payoffs soars with time, digital transformation, experimentation, and strategic and differentiated use of AI tools.

About the Authors

Christine Moorman is the T. Austin Finch Sr. Professor of Business Administration at Duke University’s Fuqua School of Business. She is founder and director of The CMO Survey and former editor in chief of the Journal of Marketing . Colleen Hickey is a class of 2024 MBA candidate at the Fuqua School of Business and a research fellow for The CMO Survey.

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For the Colorado River and beyond, a new market could save the day

The Colorado River, “the lifeblood of the West,” is in trouble. Decades of overuse and drought have sharply reduced its water supply, threatening an ecosystem that supports 40 million people and 5.5 million acres of farmland in nearby states and parts of northern Mexico.

Steep cutbacks in water use are critical. But the seven states that rely on the Colorado River can’t agree on how much less each of them needs to take over the long run, in large part because it’s not entirely clear who holds what legal rights to the river and who should get priority over others to its available water. If the states can’t agree, the federal government is reportedly threatening to make the hard choices for them.

Paul Milgrom , the Shirley R. and Leonard W. Ely, Jr. Professor in Humanities and Sciences in Stanford’s Department of Economics and a senior fellow at the Stanford Institute for Economic Policy Research ( SIEPR ), has encountered intractable problems like this before. In 2020, he won the Nobel Prize in Economic Sciences for his pioneering work creating markets for goods and services that can’t be sold in traditional ways.

Water management, he says, is ripe for a market fix — not just for the Colorado River Basin but around the world as water shortages, made worse by climate change, become a defining issue of the 21st century. It’s no longer enough to leave decisions around water use up to federal, state, and local governments alone.

“We are trying to meet a 21st century set of challenges with 20th century technology and 19th century laws,” says Milgrom, who is also a professor, by courtesy, at the Stanford Graduate School of Business (GSB) and at the Department of Management Science and Engineering in the School of Engineering. “What we have, fundamentally, is a market design problem.”

Milgrom is part of an interdisciplinary Stanford team — led by Billy Ferguson , a PhD student in economics at the GSB and a former SIEPR undergraduate research fellow — that has developed an elaborate plan for how new markets for trading water could overcome key policy challenges around water allocation while providing incentives to high-volume users to find ways to do more with less.

Milgrom and Ferguson recently highlighted their proposal in a working paper released by the National Bureau of Economic Research. Their use case is California, one of the Colorado River Basin’s biggest stakeholders and whose system for divvying up surface water, which comes from rivers and streams, is especially complex and opaque.

Much of their blueprint is drawn from Milgrom’s work a decade ago helping the Federal Communications Commission (FCC) overcome obstacles in delivering more radio wave frequencies to wireless companies so they could meet exploding consumer demand for mobile services.

Milgrom led a team of experts in economics and computer science through his company, Auctionomics, in the creation of a voluntary market for trading a new type of radio spectrum license, which is credited with enabling mobile communication as we know it, today. The two-part auction process he helped engineer so that the FCC could make those trades possible also delivered $20 billion in total to the radio and TV operators that gave up their old licenses and another $10 billion to the U.S. Treasury.

Milgrom says there are lessons from the 2017 Broadband Incentive Auction that apply to water scarcity in the United States and around the world.

Water rights are broken

As a second-year PhD student in 2021, Ferguson was already interested in water scarcity when he took Milgrom’s market design course and thought that lessons from the FCC’s broadband fix could apply to water. His class project on California’s convoluted system of water rights caught Milgrom’s attention and they started talking about working together. Ferguson then enrolled in a water law course taught by Barton “Buzz” Thompson , a Stanford Law School professor and water rights expert who had also been thinking about the potential role of markets. Thompson is also the faculty director of the Water in the West program led jointly by the Stanford Woods Institute for the Environment and the Bill Lane Center for the American West.

“I really need to get Buzz and Paul in the same room,” Ferguson recalls thinking. With Thompson on board, the team pressed ahead.

At its core, their idea for a water market starts with creating a new type of property right — one designed to overcome many of the drawbacks with current policies. California, for instance, has a “first come, first served” approach to surface water in which the earliest rights holders — among them, farms and ranches dating 100 or more years ago — have been given priority to rivers and streams over the water-hungry entities that came later, notably coastal cities like Los Angeles and San Diego.

California also has a “use or lose it” provision that requires rights holders to consume their yearly allotment or surface water or risk getting less water in the future. They can technically sell any excess water to other users, but in practice, it’s really hard to do, according to Ferguson: Sellers first have to show that no one downstream from where the water would otherwise go — a phenomenon known as “return flow” — is harmed.

“The system is set up in a way that you have every incentive to use your entire allocation and no incentive to conserve,” Ferguson says.

Going all in with econ

Billy Ferguson was part of the inaugural cohort of undergraduate research fellows at SIEPR. He learned, as a sophomore at that time, about the power of economic tools and data-backed research and never looked back. Today, his PhD work with advisor Paul Milgrom boldly introduces a novel approach to a longstanding issue over the allocation of water rights.

A solution designed for optimal flexibility

A more efficient approach, write Ferguson and Milgrom in their working paper , would be to establish a new property right aimed at delivering water to those who need it most and are willing to pay for it. Among other features, this new right would be based on how much water gets consumed, not diverted, and adjust as precipitation levels change from one year to the next.

This new water market, Ferguson says, would give rights holders incentives to save water — maybe by switching to low-water crops or installing more efficient water treatment systems — and sell off what they don’t need without damaging downstream users. And because water would then be a financial asset, Ferguson and Milgrom say farmers and other rights holders would have easier access to loans or other capital to pay for investments in water-saving technologies.

To kickstart the market, in which participation would be voluntary, the Stanford team is borrowing another page from the radio spectrum playbook: a one-time auction in which governments, in a process known as a “reverse” auction, first buy back water rights from those who are willing to give them up in exchange for the new right. In a subsequent “forward” auction, governments would sell the new water rights to the highest bidders, who would then be free to privately trade their entitlements going forward.

“Our whole approach is to ensure a level of flexibility in allocating water that’s needed but currently missing,” Ferguson says.

Government, he adds, also has a critical role to play in adopting policies to protect vulnerable populations. This includes, for example, limiting how much farmland can be fallowed in pursuit of water profits so that local communities aren’t impacted by job losses and other economic fallout.

Why the timing is right

Milgrom and Ferguson aren’t harboring any illusions: As the Colorado River impasse shows, water scarcity is rife with political, economic, and technological challenges.

But they are also optimistic that their vision for a water market will gain traction — in large part because there’s an urgent need to figure out how to make better use of dwindling water supplies.

“There’s both pressure and possibility,” says Milgrom, just like there was when he took on the challenge of freeing up radio spectrum for wireless companies. And like then, technology has reached the point where water supplies can be measured in new ways and with enough accuracy to give users confidence in their ability to get the water they need.

“There’s every reason to think this can work,” he says. “While it won’t reverse climate change or make it rain, it would go a long way toward providing long-run water resilience.”

The biggest roadblock, says Milgrom, is the politics around water — at the federal, state, and local levels. This is one reason why Milgrom sees introducing water markets as an even bigger problem to solve than reallocating radio spectrum.

The challenge is also deeply personal for Milgrom. “I’m 75 years old,” he says. “If I’m lucky, I have one really big project left in me and I’d like this to be it.”

A conference on Advancing Sustainable Water Management — organized by Milgrom and Thompson, and hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability — will be held on April 18-19. Find info on the event here . 

Policy challenges of the Colorado River was one of the topics at the 10th Annual Eccles Family Rural West Conference organized by the Bill Lane Center for the American West. See coverage of the March 27 event here .

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How One Marketing Team Made AI Part of Its Daily Work

• Michelle Taite

Nine out of ten marketers agree: Organizations must increase their use of AI if they want to stay competitive.

In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. This article discusses how one team experimented with used AI to complement their creative marketers on various tasks, and how it resulted in their most impactful campaign to date.

A marketer’s job is never done. Marketing leaders increasingly recognize that their teams need more support to square consumers’ around-the-clock expectations with the bandwidth of human marketers. According to a survey conducted by Forrester, nearly nine out of ten marketers believe their organization must increase its use of AI to stay competitive, especially as resources remain flat or decrease. Yet only half of marketers feel that they have adequately adopted AI, a discrepancy that isn’t necessarily surprising.

• Michelle Taite is the CMO of Mailchimp at Intuit. She is responsible for the business’s end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. Previously, Michelle was the VP of Global Marketing for QuickBooks at Intuit, and she has also held roles at Unilever and New Balance. Michelle currently serves on the Association of National Advertisers Global CMO Growth Council and was named one of Insider’s Most Innovative CMOs in 2023.

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Market Research as a Service

A value-added service at no additional cost.

MRAS delivers meaningful market data to federal, state, and local agencies. Through FAR Part 10 compliant requests for information, sources sought, industry days, and advanced product research, MRAS collects data to help customers understand where their need fits within the GSA government-wide marketplace.

Watch a video to learn more about Market Research As a Service .

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MRAS provides automated RFIs and Sources Sought for services and advanced GSA Advantage product searches.

• Request for Information (RFI) with Market Research Report  — Request an RFI to understand GSA contracts and industry capabilities with a market report.
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• MRAS Report Archives - COMING SOON! Search thousands of previous market research reports to research your requirement (OMB Max Login required).

Request for information with market research report

Develop customized RFIs that strategically target GSA contract holders on GSA eBuy, resulting in a robust market research analysis report showing all responses received, in as little as 1-2 weeks, depending on the requirement. Within 24 hours of receiving your request, we work directly with agency POCs to review a draft RFI developed from information provided, and work side-by-side with customers to further refine the RFI until it is ready to be posted on GSA eBuy.

After the RFI closes, a Market Research Report is designed specifically to see how the GSA market can meet technical requirements and mission needs provided. Market Research Reports are designed to facilitate completing Small Business Office review forms, developing Acquisition Plans, and assisting in formulating an overall acquisition strategy.

Begin your RFI or product market research request .

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• Customer submits a request for an RFI.
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The total estimated time is one day to two weeks, depending on the requirement.

MRAS provides each customer with a unique, comprehensive, and easy-to-understand report. The report analyzes industry partner data related to the customers' needs, which gives an understanding of the results expected under the markets researched. The Market Research Report includes socio-economic, technical, capabilities, and comprehensive business information so agencies can complete their Acquisition Planning and Small Business strategies and requirements and estimate documents.

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Attention all public sector employees in the contracting and acquisition career field! In GSA's Market Research As a Service Customer Training: Effective Market Research (Fed/Military), you'll learn the importance of market research, how and when to conduct it, and how to get the best results by making your data collection methods more efficient.

You'll also delve into the regulatory nature of FAR Part 10 and how it ties into other decisions such as acquisition planning, small business set-asides, commercial items, and contract type selection.

This course includes real-life scenarios, expert instructors, and tools from GSA's market research as a service. Take this opportunity to enhance your market research skills and advance your career. This is a one-CLP credit course.

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As an industry partner, you can provide valuable market research data to inform the purchasing decisions of GSA customers. Participating in our research allows you to showcase your products and services to potential buyers and play a key role in helping government agencies make informed and efficient purchasing decisions.

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We offer monthly industry training seminars to help you get started and make the most of your participation in MRAS. CLPs are not issued for these webinars.

MRAS in the news

• Listen to the FAS Focus: Deep Dive podcast episode as we discuss GSA’s Market Research As a Service with Kevan Kivlan, Director, Customer & Stakeholder Engagements New England & FAS MRAS Program Office: https://twitter.com/i/status/150-165-6591321518081
• January 2022: MRAS Pushes Billions in Business to the GSA Schedule
• June 2021: MRAS Webinars Show Industry How To Work Smarter Not Harder

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“Utilizing this resource is a great way to leverage the hard work put into establishing these contracts and provide a great benefit to the Government as a whole by simplifying the already complex process of federal acquisition. The benefit of conducting this market research gives a PCO the ability to see if there's a more expedient or cost-effective way to support their mission partner's needs. Often contracting is known as a slow and drawn-out process, and while it can be, this free tool is fast and gives a great snapshot as to what alternatives are available. MRAS is a great tool in a PCO's toolkit to have and one that should not be overlooked.”

— Capt. Jeremy A. Deorsey, Massachusetts Army National Guard

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What MRAS is: MRAS helps customers by collecting and providing industry partner information specific to Agency needs. MRAS conducts Requests for Information, Sources Sought, and advanced product searches to help Agencies compile business, socio-economic, and technical data. Additionally, MRAS helps provide feedback from industry about Agency requirements documents, industry trends, best practices, and the best GSA contract and NAICs for their acquisition.

Cost: MRAS is a market research service GSA provides to all federal, state, and local agencies at no cost.

How to submit your market research request: Please reach out to your agency POC  so they can walk you through the MRAS process and determine the best MRAS service for your requirement. You can then fill out the MRAS Service Request Form .

For industry partners that need help with a survey

Please fill out the Industry Help Request Form .

Still have questions?

Contact your agency POC or email the MRAS team at [email protected] .

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Clemson News

CU Insights hosts Marketing Research Week

CU Insights, a new marketing research club, organized a dynamic research week this spring featuring a market research speaker panel, guest speakers and an interactive market research case study competition. Students were invited to attend the events to showcase their skills and ability to analyze data, expand their networks and collaborate with other students with similar interests.

The week kicked off with Mike Courtney, CEO and founder of Aperio Insights. He spoke with students about the importance of innovation in marketing. Later in the week, Tricia Houston, the founder of ExperienceBuilt Group, delved into the customer experience. Houston spoke about the value of customer experience, highlighting its impact on businesses.

The market research panel featured industry experts who shared their perspectives and insights into current marketing research trends.  Ryan Kantor, senior research manager at Georgia Pacific; Kristy Ward, senior research manager at SKIM; Sam Pendergist, director at Kantar; and Maria Blount, RGM Insight at Coca-Cola, all served as panel speakers during the event. Students had the opportunity to engage in discussions in the Q&A portion and gained valuable information from the panel based on their own experiences in the business world.

To wrap up an exciting week of learning from speakers and engaging in networking opportunities, CU Insights hosted a case study competition. “The marketing research competition was structured to provide students with the opportunity to address a real-world marketing problem – customer churn,” says Danny Weathers, chair of the Department of Marketing. “It encouraged them to find ways to structure data so the data can support sound marketing decisions, and it allowed students to learn research techniques from faculty.”

To learn more about CU Insights, email Anastasia Thyroff .

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