What is a Video Essay - Best Video Essays Film of 2020 - Top Movie Video Essay

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

  • To persuade an audience of a thesis
  • To educate on a specific subject
  • To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

  • Stanley Kubrick Directing Style Explained →
  • A Filmmaker’s Guide to Nolan’s Directing Style →
  • How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

  • The Different Types of Camera Lenses →
  • Write and Create Professionally Formatted Screenplays →
  • How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

  • Types of Camera Movements in Film Explained →
  • What is Aspect Ratio? A Formula for Framing Success →
  • Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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What it takes for video essayists to breakthrough on YouTube

Lindsay Ellis, Michael Tucker, T1J, Maggie Mae Fish, and Patrick Willems discuss the art of dissecting art

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In the last 10 years, YouTube video essays — on movies, on TV shows, on games, on pop culture, on everyday life — have entered a renaissance. But how do you make a video essay? What does it take to run a YouTube channel that can let a creator’s creativity thrive and serve a demanding audience? How much do algorithms control the pop conversation, and how is someone supposed to break through?

Knowing that dissecting art is an art in itself, Polygon asked some of the top video essayists working on YouTube today to come together in conversation at the 2020 New York Comic Con Metaverse. On Saturday at 9 p.m. EDT/ 6 p.m. PDT, Lindsay Ellis , Michael Tucker ( Lessons from the Screenplay ), Kevin Peterson ( T1J ), and Maggie Mae Fish join moderator, fellow creator, and occasional Polygon contributor Patrick Willems to talk through their career arcs and reflect on what it takes to make a career out of video essays.

Want a taste?

“YouTube really encourages you to fixate on numbers and the algorithm,” Ellis says during the roundtable. “And the way the backend is set up [...] it’s designed to play to your anxiety and it’s designed to, like, make you freak out if your video isn’t doing as well as the last 10. I would like to be emotionally liberated from that because I do think it creatively stifles you. You’re making content based not on what you’re interested in, but what you think will get clicks. I wish I could just be OK with the fact that I’m not going to get a million views a video anymore. That should be OK. I should be allowed to do that.”

Watch the full, 45-minute panel above for even more insight and anecdotes.

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Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

the web video problem

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

carol glance

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

fantastic mr fox

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

  • /r/truefilm’s reading and viewing guide

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Home Resources Free Guides Video Essays Guide

Video Essays Guide

Introductory guide to video essays., drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time..

editing video essay

Introduction to Video Essays

Studying and researching film through film

A research-led introduction for students, teachers and researchers approaching the video essay for the first time.

editing video essay

Finding Coherence Across Journals

Guidelines and criteria for making, curating and publishing video essays

A look at the existing guidelines for the production and evaluation of video essays.

editing video essay

How To Make Video Essay Guides

Preproduction, Production, Postproduction

Considerations for planning, making and editing a video essay.

editing video essay

Copyright Considerations

How copyright law regulates the creative reuse of existing materials

Understanding the basic principles of copyright law when producing or using creative works.

editing video essay

Dissemination

A selected list of journals and websites where you can publish video essays.

editing video essay

Video essays as creative assessment method at SOAS, University of London

Reducing the uncertainty around creative assessment methods.

About this guide

Authors's biographies, list of references and contact details

Launch Event

An online event organised by Learning on Screen in collaboration with SOAS, University of London.

  • Learning Tips
  • Exam Guides
  • School Life

How to Write a Video Essay: A Step-by-Step Guide and Tips

  • by Joseph Kenas
  • January 5, 2024
  • Writing Tips

How-to-write-a-video-essay

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

What is a video essay?

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

script editing

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

MAKE YOUR VIDEO GOOD

  • What is the video’s purpose? What is the purpose of the video in the first place?
  • Who is this video’s intended audience?
  • What is the subject of our video? (The more precise you can be, the better.) 
  • What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

  • Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
  • Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
  • Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
  • Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

  • Making eye contact
  • Have a good posture
  • Do not argue with the audience 
  • Look at everyone around the room, not just one audience or one spot
  • Rember to use your hand and facial expressions to make a point.

editing video essay

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

Scripting Video Essays: How to Write a Great Narrative

There are many ways in which you can write video essays. Some have argued that video essays are a new trend in the world of creative writing. There is so much emphasis on developing a story from visuals, photographs, videos, and music to tell an enduring tale or lesson in this day and age. 

So, if you want to join the video essay bandwagon as an artist, expert, researcher, or student, you must know how to write them first before creating them.

Writing a narrative video essay is a great way to share your ideas with the world. Narrative essays let you not only say something meaningful but also show it. A good narrative video essay is also about the art of visual storytelling.

But first, if you are wondering what exactly is a video essay. Let’s address it first.

What is a Video Essay?

A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. 

In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world. They take one idea and meticulously construct a narrative on how it came to be, how it’s been used/applied, or what it means.

video essay script

In its most popular form (one person talking head), a video essay is made up of between 3-7 minutes in length and usually presents one concept or topic.

It often looks at a film and demonstrates how it is engaging in meaning or does not. The video essay can also emphasize the acts performed by actors or directors, such as performance, staging, and editing techniques.

But today, it is not fixated to film subjects only.  You can also expand your visual stories about anything under the sun like history, politics, science, technology, etc. Just choose an idea and proceed with your essay writing.

Here is an excellent example of the best video essays –  Example: Best Video Essays by Vox

How do you Create a Narrative in your Video Essay?

To create a compelling video essay, you must know how to write an essay with a video component to produce a compelling story. A good video essay should have the following qualities:

  • It should be insightful, thought-provoking, or informative.
  • It should be argumentative and practice critical thinking
  • It should be visual, formal, and well-structured.
  • It should help the viewer understand and appreciate a topic/situation from various angles.
  • It should inspire viewers through findings, vocabulary, and plot.

The best video essays also use candid footage and demonstrate the use of nonfiction or documentary filmmaking techniques . And the main reason why people gravitate towards narrative essays is that they let you show your ideas visually to your viewers.

How to Write a Video Essay Script?

Many people are starting to make video essays as a way of presenting their own thoughts and experiences. The problem is that these videos do not have any actual narration, leaving the viewer lost trying to understand what’s happening.

But to write a grand narrative, you must follow the following stages:

how to come up with short film ideas

Brainstorming ideas is the first stage. At this stage, you should list a few interesting concepts in an organized way. You may want to use the topic form like: “A Case for Video Essays” or “How to Create a Story Using Text and Images?” So, while ideating, follow these:

  • Begin by picking a topic ( mostly what you are passionate about).
  • Think about your point of view and audience. 
  • Set up the background and context for your essay or story (the “what”). 
  • Reveal the turning point in your story (the “why”). 
  • Provide evidence to support your account of events (the “where”) 
  • Discuss how the incident relates to broader social concerns (the “what now?”).

Research is the next stage of writing a video essay. The moment you decide to make a video essay, you should have enough information about the topic. The more information and research you do in the ideation stage, the easier it will be for you as a writer and speaker to share your knowledge with the audience. Research may include:

  • Finding out facts from books, interviews, or research papers.
  • Finding out relevant video footage of the person, place, or event.
  • Getting access to the video footage of a particular event (e.g., presidential speeches).
  • Find audio or video files on the Internet and transcribe them into text format (e.g., podcasts, interviews).
  • THE ESSAY STRUCTURE: 

Because the video essay is still relatively new, there are no definitive rules about structure and genre for these films.  But still, we should adhere to some basic rules while constructing the script structure. Your structure is the most crucial stage for a crackling narrative. 

how to come up with short film ideas

The essentials of a great narrative essay structure are as follows :

  • First, create a rough outline from your research material.
  • Think about a compelling opening line with a single line answer to the question of the essay
  • Begin with questions, then answer in a way to create an argument.
  • The Argument then leads to the next question.
  • The emotion and Tone of the script should be formal, thought-provoking, insightful, and informative, supported by relevant visual reference.
  • The essay must represent a single point of view.
  • But it should be a well-reasoned perspective.
  • It must have the writer or creator’s personal touch.
  • Good writing is about the economy of words articulated to the point.
  • Don’t forget to mention the What is the Takeaway for the audience.
  • Don’t make it lengthy. Video essays are also about documenting or reviewing videos. So the script should not eat it all.
  • Once you have structured the script, go back to the beginning and review your work.

Once you have prepared a rough draft of your essay, read it out loud and find the rhythm in the story. Is it telling the theme visually?  Rewrite and get the tone right. Your first few scripts may not be satisfactory. Don’t worry about that. It is a learning process.

  • WRITING THE FINAL DRAFT:

Now, once you have gotten all the ideas into a script, you will be eager to write the final draft. At this stage, make sure to follow the following tips:

  • Make sure every line is comprehensible so that viewers can easily understand your point of view without missing anything important in it.
  • Proofread and make sure that you don’t leave any unfinished work or broken sentences in the video essay structure.
  • Check the length of the video essay and make sure to follow the minimum requirements.
  • Once you are done with the script, check for the formatting of your work.
  • Spend extra time on a great narration that helps explain your content effectively and concisely.
  • Get a clear idea about what you want to say so that you know what kind of images to use in the final draft of your essay and how they should be arranged.
  • Conclude the essay by providing the audience with everything they need to know about your subject.

For a compelling narrative, the first thing to do is identify what makes the story you are trying to tell unique and why an audience wants to learn about it.

Related Question:

Are Video Essays Popular Today?

Though the concept was coined in the mid-1990s, it has only become popular in the last five years or so. As of now, a considerable amount of video essays and short films are uploaded on Youtube. Some have even garnered millions of views.  The prominent mentions are the Nerdwriter, and Every Frame is a Painting.

check out – Best Video Essays of last year

How Long Does a Video Essay Take to Write?

If you are writing a long video essay, it can take you a considerable amount of time. However, if you aim to create a short film covering one event, it can be done in a day or two. 

But, you may take time if you don’t have the research material in your hand. 

Final words:

The video essay became popular because it is a way to engage with the writer rather than just “watching” them talk about something. But, to make a great narrative, you have to research a lot and put in your best efforts. 

We hope this write-up has helped you create a great video essay. Happy writing!

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How to do a Video Essay: Home

Welcome to Joey's How To: Video Essay

Welcome to the ECU guide on How to Make a Video Essay . This guide has resources and instructional information to help you find your way around the video essay.

editing video essay

In this comprehensive "How To" video Joey will cover the basics of creating a Video Essay:

  • arguing your thesis creatively and engagingly
  • question analysis
  • the research process
  • writing your well prepared argument
  • check and record
  • the visuals
  • referencing
  • direct link: https://www.youtube.com/watch?v=fn1NKAsLDCc

Note: This video production was sponsored by WAND teaching and learning grant. Thank you to WAND, Tanya Visosevic, Finn Williamson and Joey.

  • Joey's How To: Video Essay
  • Next: What is a Video Essay? >>
  • What is a Video Essay?
  • The Video Essay Process
  • Modes, MultiModality & Multiliteracies
  • A Pedagogy of Multiliteracies
  • Modes Of Multimodality
  • Video Essay Journals
  • Video Essay Channels
  • Weblinks to Video Essay Resources
  • Weblinks to Creative Commons Resources
  • Titles in the Library
  • Referencing & Copyright
  • Marking Rubric
  • Last Updated: Aug 28, 2023 2:57 PM
  • URL: https://ecu.au.libguides.com/video-essay

Edith Cowan University acknowledges and respects the Noongar people, who are the traditional custodians of the land upon which its campuses stand and its programs operate. In particular ECU pays its respects to the Elders, past and present, of the Noongar people, and embrace their culture, wisdom and knowledge.

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Step-by-Step Guide: Mastering the Video Essay for College Applications

Stefani H.

Table of contents

Have you made up your mind about the college you want to attend yet? If so, the next step is to start the application process. In this stage, you may be required to record an introductory video to tell the admissions committee a little about yourself.

Most colleges are now veering from traditional written essays to video essays as part of the application process. Therefore, you need to master the art of writing an effective video essay that you’ll use to record your college application video.

In this blog post, we’ll show you how to write a winning video essay for college applications to take you a step closer to admission.

What is a video essay?

A video essay is a 2-5 minute video recording that allows students to showcase their personality and convince the admission committee to accept them into the college. It’s an innovative way for prospective students to show their creativity and communication skills beyond the traditional written application.

Since they are visual, video essays allow candidates to express themselves and make a lasting impression. They can cover a wide range of topics, such as the student’s background, values, interests, and experiences.

Compelling video essays allow college applicants to differentiate themselves from the competition and increase their chances of securing a place at their dream institution.

What makes a good video essay?

A good video essay should reflect your authentic voice, personal experiences, and future aspirations. It should showcase your ability to express your ideas clearly while also providing a glimpse into your character and personality. Creativity, storytelling, and attention to detail are all essential components, as they paint a vivid picture of who you are.

How long should my video essay be?

The ideal length of a video essay depends on the specific requirements of the college. Most colleges will require you to keep it 2-3 minutes long. However, it’s important to pay close attention to the guidelines of the college you’re applying to. And remember, quality is key over quantity.

9-step guide to writing a video essay for college applications

A video essay is your chance to make a lasting impression as to why you are a good fit for the college. So, it’s important to know how to craft the perfect one.

What should be included in a college application video?

A college application essay and personal statement should focus on your background, experiences, and passions. Consider your personal story and how it sets you apart. Also, identify what aspects about you would contribute to the college's community and your long-term goals after finishing your studies at the college.

Here’s how you can write a video essay in nine steps, along with useful examples.

Step #1 - Select a suitable topic

Once you’ve understood the instructions, choose a specific topic you’ll be addressing in the video. Though some colleges will give you a topic to talk about, most of them will give you the freedom to select your essay topic of interest.

Think about what will best represent who you are as an individual and what makes you want to attend this particular college.

Your topic should be interesting, original, and unique. After all, admissions officers will see hundreds of other video applications, so yours needs to stand out!

Step #2 - Outline your talking points

Now that you know what topic(s) you’ll address in your video essay, create an outline of your talking points. This is an organized list of the main points you’ll cover in your video essay.

Your video essay should be well-organized and follow a clear and logical structure.

This will help you create a strong narrative that carries the viewer from beginning to end.

Remember to include any anecdotes or story highlights that may help you illustrate a point. An effective outline will help keep your thoughts organized when writing your video essay.

Step #3 - Open with a strong hook

The fun part is here – it's time to write down your video essay for college application. This is where all those talking points you wrote in the outline come into play.

The opening moments of your video essay can make or break your impression. To engage your audience from the start, make sure you open with a captivating hook that will catch the viewer's curiosity.

This could be a compelling question, an interesting anecdote, or a short personal story. Remember, you only have a few seconds to grab the attention of the busy admission committee - so make them count!

Example of an opening hook:

“One unforgettable winter in my seventh grade, my mother's battle with alcoholism reached a shocking peak when she attempted to take her life. As I visited her in the psychiatric ward, I couldn't help but battle with emotions and questions about her heart-wrenching decision. The twists and turns of these events profoundly influenced both my personal and professional growth. It ultimately led me to pursue a career in psychology.”

Step #4 - Introduce yourself

Once you've hooked your viewers, give a brief and genuine introduction of who you are. Mention your name, where you come from, your educational background, and your interests. 

This is your chance to establish a memorable connection with the viewers, so let your authentic self shine.

Step #5 - Identify the course you’d like to study

Next, explain the major or program you want to pursue at college and elaborate on why it appeals to you. Also, identify what motivated you to pursue that particular course. This shows the college that you have a clear educational vision and are passionate about your chosen field.

Step #6 - Explain your reasons for joining college

Now that the committee knows about you and your goals tell them why their institution is the best fit for you. Highlight specific features that attracted you to their program, whether it’s the extracurricular opportunities, prestigious faculty members, or campus culture.

You could also mention alumni success stories or the college's unique facilities that make you want to study there.

“My desire to join the University of Manchester started when I participated in their graduate school visitation program right after high school. During the program, I learned more about the Department of Psychology and met the wonderful lecturers. I also interacted with some alumni who applauded my career choice. The experience made me see how my interests aligned with those of this particular school.”

Step #7 - Explain the skills and values you bring

Next, sell yourself by emphasizing your unique qualities and values that would positively impact the college community. For instance, you can talk about your passion for learning, your strong work ethic, your ability to collaborate with others, or your dedication to making a difference in the college.

You can also mention your skills in extracurricular activities like sports or arts that you’ll use to impact the college culture.

“Throughout high school, I’ve always been a highly disciplined student with the desire to excel in everything I do. I also have a collaborative spirit and a strong will to help my fellow students succeed. My effective communication and interpersonal skills will help me to collaborate with fellow students to make the college highly accommodative for all students.”

Step #8 - Explain what you want to achieve in the end

Lastly, go beyond the degree and paint a picture of your long-term goals. Explain what you want to achieve after college and the impact you hope to make on the world.

Also, let the admission committee understand how your education will empower your personal and professional growth and how your experiences at college will propel you toward those dreams.

“At the end of my learning period at the college, I hope to participate in community-based programs to provide viable solutions for issues affecting mental health. Will also use my knowledge and skills to build a mental health facility to encourage mental wellness and inspire young professionals who would like to take the same career path.”

Step #9 - Review and polish

Once you’ve finished writing the video essay, it's important to spend time reviewing and editing your work. Correct poor sentence structures and double-check to ensure you’ve included all the essential information according to the essay prompt.

You can also share it with a trusted friend or family member to get valuable feedback and suggestions for improvement.

Key takeaway

Unlike a written essay, a video essay provides an opportunity to show your personality and let the admissions committee know who you are. It’s an opportunity to use your individual story to pique their interests.

Writing a winning video essay for a college application requires confidence and enthusiasm. With some preparation and creativity, you can craft an interesting essay that sets you apart from other applicants for college acceptance.

Half your work is done when you have a solid video essay script. Writers Per Hour’s team of expert writers can help you write a 100% original college application video essay script that presents your candidature, showcases your personality, and demonstrates your enthusiasm to join the university.

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What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

What is a video essay assignment?

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

  • Image (filmed footage and found footage)
  • Sound (music and audio)
  • Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

  • Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

  • If Educational Videos Were Filmed Like Music Videos by Tom Scott
  • How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
  • Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
  • Every Covid-19 Commercial is Exactly the Same
  • Top Video Essayists some videos on this page are set to private
  • VideoEssay: A subreddit for analytic videos and supercuts
  • ISIL videos imitate Hollywood and video games to win converts
  • Best Video Essays of 2023
  • Best Video Essays of 2022 by British Film Institute
  • Best Video Essays of 2020 by British Film Institute.
  • Best Video Essays of 2019 by British Film Institute.
  • Best Video Essays of 2018 by British Film Institute.
  • Best Video Essays of 2017 by British Film Institute.
  • Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
  • What Is Neorealism by kogonada.
  • Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
  • Oh dear! by Adam Curtis.
  • Fembot in a Red Dress by Alison De Fren.
  • WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
  • Women as Reward - Tropes vs Women in Video Games by feministfrequency.
  • Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

  • Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
  • How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
  • The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
  • How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
  • Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
  • Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
  • Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
  • Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
  • International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

  • FullHD (1080p): 1920 x 1080
  • HD (720p): 1280 x 720
  • 4K (2160p): 3840 x 2160
  • 4K Cinema: 4096 x 2160
  • Standard Defintion (NTSC- US/Canada): 720 x 480
  • Standard Definition (PAL- Europe): 720 x 576
  • VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

  • Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
  • Streaming: film criticism you can watch by Guy Lodge
  • What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
  • The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
  • Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
  • Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

  • The Videographic Essay: Practice and Pedagogy
  • Audiovisualcy Video Essays on Vimeo.
  • [In]Transition Journal of Videographic Films and Moving Image Studies.
  • Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

  • How-to video essays by Greer Fyfe and Miriam Ross.
  • Media Production Guide by Tisch Library, Tufts University.
  • Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
  • Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

  • Planning and Storyboarding from Royal Roads University Library.
  • Video Essay Script Template

Screencasting

  • Quicktime (cross-platform)
  • Screencast-O-Matic
  • OBS Studio (open source, cross-platform) Open Broadcaster Software
  • Flashback Express (PC only)
  • 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

  • Pasty Software for downloading.
  • Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
  • Y2mate allows up to 1080p video downloads.
  • Jdownloader Software for downloading
  • Handbrake Software for ripping and converting
  • DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

  • DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
  • iMovie (Mac only)
  • Videopad (cross-plaftorm)
  • OpenShot (open source, cross-platform)
  • Shortcut (open source, cross-platform)
  • HitFilm Express (cross-platform)
  • Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
  • SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
  • YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
  • Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
  • Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
  • REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

  • Creating credits for video essays From Digital Design Studio at Tisch Library
  • Fair Use Evaluator
  • YouTube Fair Use Channel
  • Society for Cinema and Media Studies Statement on Fair Use
  • Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
  • GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
  • Inkscape A free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics (SVG) format.
  • Krita A free and open-source raster graphics editor designed primarily for digital painting and 2D animation. Good for sketching and conceptual art.

Stock footage

For stock footage, please check under the  Find video tab of this guide.

  • Final Cut Pro X Tutorial by JCU Digital Media Lab.
  • Final Cut Pro X Tutorial (PDF)
  • Final Cut Pro X Full Tutorial by David A. Cox
  • Audio Recording Tutorial by JCU Digital Media Lab.
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  • Last Updated: Mar 26, 2024 9:37 AM
  • URL: https://johncabot.libguides.com/communications

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Home » Video Editing » The Essay Structure of Video Editing

The Essay Structure of Video Editing

Aaron Williams

A good way to plan and edit a non-fiction piece is to structure the storyline like you would a formal essay. In this post we’ll take our cues from writing fundamentals and show you how.

Video Editing and Post Production

Think back to high school English class, and having to write essay after essay. I don’t know about you, but my english teachers drilled a very specific structure into my head for writing these essays and reports. This structure proved incredibly useful when I aced my college writing class, but I also realized over time that I was subconsciously using the basic fundamentals of essay organization in my videos – specifically non-fiction ones.

Some of this came through in the initial planning stages, but a lot of the time I was handed several reels worth of interviews in the editing phase with no clear plan besides “this is what they want the video for.” The basic essay structure was incredibly useful in taking all of that content and forming it into a coherent piece that was easily followed by the audience. So, indulge me for a second while I recap “Essay Writing 101” for you and you’ll see how applying these concepts to an “essay structure” of editing can make things easier for you to edit together a cohesive story  and easier for your audience to get the point .

There are three important characteristics of a well-structured essay that can easily apply to editing a video: An “ hourglass shape ”, a thesis statement  and a “ roadmap ”.

The Hourglass Shape

The idea behind the hourglass shape is to start broad : general background on your topic to introduce it to your audience. As the intro goes along, you quickly get more specific , ending with your thesis statement /main idea, which sets the tone for the main body of your content.

Your main content stays specific to your subject and is meant to backup your thesis – it’s your evidence for your main point. Then at the end, you reach your summary. Your summary  reiterates your thesis in a new way to sum everything up, then you start to get broader in topic, explaining why your main idea matters in the big picture of things.

fixed-Hourglass

So: start with a broad background, get more specific until you reach your thesis (main idea), stay specific and support your thesis, sum it all up, then get more general and explain why it matters to your audience in the big picture.

One advantage of structuring your video like this is that your audience doesn’t get thrown into the story “ in medias res ” (latin for “in the middle of things”). Starting “in medias res” is a great technique for narrative and fiction pieces, but it can often be a hindrance to non-fiction work, especially short form where you need to get the audience up to speed quickly.

Another advantage is that you have a clear understanding when organizing the story of what will support your main idea and what won’t , so you can cut your content down to what really matters.

A third advantage to structuring your video this way is that by finishing with how this relates to the big picture, you give a global/grand scale of importance to your message and leave this as the final lasting thought for the audience.

The Thesis Statement

The thesis is the point you are trying to make. Every good essay and every good video try to make a point – a reason why the audience should pay attention. A good thesis has a number of components, but the main two that apply here are:

  • A clear and specific message/point you are trying to get across
  • Evidence to support your point

There are actually three types of thesis statements : analytical , expository (explanatory), and argumentative ; these just so happen to fit well with common reasons someone would want a video!

  • An analytical piece breaks down research /evidence on an issue into the key points so the audience can better understand it, and usually comes to a non-controversial fact-based conclusion (if it even has a conclusion).
  • An expository piece explains something to the audience, but it’s not trying to make the audience think one way or another.
  • An argumentative piece tries to convince the audience that an opinion or claim is true/valid and supports it with evidence. It can be similar to an argumentative piece, but the thesis and the conclusion drawn are subjective, even when supported by evidence.

Knowing what type of piece you are editing informs what supporting content you need to find and how best to order that content. You need to know what you’re saying and you need to know how to back it up!

The Roadmap

One of the things I was taught in school is that your essay thesis should contain the topics of your supporting evidence , and these topics should be arranged to match the order of your body paragraphs, basically creating a roadmap for your essay.

For example: “People should do [thing] because of [evidence x], [evidence y], and [evidence z]”. The supporting body paragraphs would cover the topics of x, y, and z in that order. This gives the audience an understanding of what’s to come.

In video, you don’t always have the luxury of having your talent or interviewee say that perfect statement that summarizes all of the evidence in the right order. What you do have is the ability to either create your roadmap ahead of time and make sure you get those topics covered, or you can group all of the content you have into the different topics and decide on what best supports your message and how best to arrange it for flow.

This is the basic function of an editor, but you’d be surprised how many go right into laying things in the timeline without an actual plan in place! Having this “roadmap” lets you quickly sift through content to find what fits, have an idea of what transitional content you’ll need, and lay it all in the timeline without having to guess what order works best.

A Practical Example

Earlier this year I did a project for KIPP Academy in Nashville, TN, to be shown at a fundraising event for the expansion of the program from one middle school to K–12 and 6+ schools. I’ve written about this project before from a post-production perspective, but one thing I haven’t talked about is the planning. We sat down with some of the staff from KIPP, listened to their vision and reason for wanting this piece, and we asked them questions about the school, what the ultimate outcome they were trying to accomplish, etc. As we went through this meeting, I started forming a thesis and roadmap for the project.

Their ultimate goal for the video was to “develop a case for why KIPP needs to grow” and based on that, why people should donate and invest in KIPP:

fixed-notebook copy

I had my message, they had given me an idea of what evidence we would cover, so I drew out a (super messy) handwritten timeline in my notebook:

fixed-timeline

Since you probably can’t read my terrible handwriting, here’s how it was structured:

  • History of the school
  • What they’ve done at the middle school (results)
  • Practical (better high school & college grad rate, etc.)
  • Personal (character building, neighborhood transformation, etc.)
  • How the audience can help

You can see how this initial idea of a timeline in pre-production came together:

This “ essay structure ” of editing had a huge impact on how we made this video, but I use it on everything from small corporate testimonials to huge multi-interview videos for marketing campaigns. This structure can give you a head start in your planning, even when there wasn’t a plan in place to begin with. Give it a try and share your thoughts/experiences in the comments below!

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COMMENTS

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