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How to Start a Cleaning Business in 7 Steps

Meredith Wood

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If you're looking to start a new business with low overhead, the absence of typical operating costs and reliable demand, a cleaning business might be a good choice.

Cleaning services tend to have lower up-front costs than other ventures, and this is one of the few businesses you can start operating quickly with little capital, provided you’re willing to work hard for modest profit and gradual gains.

Excepting some specialized cleaning chemicals and equipment, most cleaning jobs will entail the same products as your own household chores. Formal training or certifications aren’t required for typical home and office cleaning, but that doesn’t mean the job is easy. If it were easy, there wouldn’t be such a large market for domestic cleaners. That said, cleaning can be a lucrative and rewarding business for individuals with a great work ethic and customer service demeanor.

Read on to learn everything you need to know about how to start a cleaning business.

small business plan for housekeeping

Do your industry research

When you start mulling over how to start a cleaning business, make sure your work is worth paying for. Start with close friends or family — you might offer a free house cleaning in exchange for candid feedback and cleaning supplies. Alternatively, if you know someone who works as a cleaner, you could ask to accompany them on a job to make sure you have what it takes. The important thing is to make sure your personal cleaning standards meet the expectations of paying customers — the best way to do that is tackling a job for someone else.

You’ll also need to decide what kind of cleaning service you want to provide. Cleaning services range from one-person operations to national chains, and from the most basic light home cleaning to specialized services, like pressure washing and industrial carpet cleaning. If you have experience cleaning windows or another skilled service, it’s worth considering honing your business focus to your skills and resources.

Individual cleaners work primarily in personal residences, for a small number of clients — if you go this house cleaning route, you’ll spend less. Some independent contractors keep weekly appointments with a fixed schedule of clients and jobs. Other individuals are available for short-term or one-time services by the day or hour.

Finally, consider purchasing into an existing cleaning franchise opportunity . This option has its pros and cons — it might require a bigger upfront investment, but it will likely also offer a more streamlined process.

>> MORE: How to calculate startup costs

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

How to start a cleaning business in 7 steps

Cleaning businesses range from individual home cleaners to specialist industrial cleaning services. It’s important when figuring out how to start a cleaning business to determine the focus of your service early on because the upfront investment you make depends on the size of your team, the cost of equipment, and competitive rates in your local market. Home-cleaning businesses larger than a few individuals will need more structure than a service you operate alone or on the side of another job.

Once you’ve established a target market, you can start to flesh out the details of your business plan and make arrangements for transportation and supplies. You’ll want to get the word out about your service as soon as you’re far along enough to begin taking on clients. Depending on your personal network, you might start with friends or acquaintances, and expand to a larger market with an online presence and marketing.

Step 1: Fund your cleaning business

Financing a new venture can be the most difficult part when it comes to starting a cleaning business from scratch. This often requires entrepreneurs to borrow money from friends or family, take out a business loan , or spend on credit. Depending on the scale of the business, startup costs for a cleaning service can be comparatively low. This means you can keep debt to a minimum when first planning a cleaning business from scratch, then expand operations and spending as you generate revenue.

Generally, the costs associated with starting a cleaning business include the price of cleaning supplies and products, advertising, cleaning business insurance , and business licenses and permits. Supplies can usually be purchased for less money at big-box retailers.

The items you need will depend on your business's specialty, but products most cleaners use include mops, window cleaner, latex gloves, paper towels, brushes and the like. Once you establish your business, you may even be able to buy directly from manufacturers.

Step 2: Choose your market

The clientele you pursue and services offered should be based on local demands, in addition to your personal abilities and access to transportation. For example, if you need to be able to walk to your cleaning jobs, establish a radius you feel comfortable commuting within and focus your market research on that area. Individuals with access to a car or public transportation have more flexibility and can start by searching online for existing businesses that offer similar services.

Competitor research is a fundamental part of planning any business, so when you're wondering how to start a cleaning business, it’s worth taking time to research cleaning businesses in your area. Keep an eye out for services that other businesses seem to be missing.

When just starting out, residential cleaning is easier to get into than commercial cleaning. The commercial-cleaning business is usually dominated by large janitorial companies, and they typically have more resources at their disposal. Within the residential cleaning sector, you can narrow your market down even further — such as apartments or single-family homes.

Also, when selecting your market, keep in mind that you'll more than likely be doing your initial jobs on your own. So this means being selective in terms of the clients you choose to work with. You might not want to take on a job where you're cleaning a large mansion on your own, as this will probably take more time than it's worth. Further, doing the jobs on your own will minimize costs and provide you with the flexibility to plan work around your schedule.

Step 3: Find a specialty — and stick to it

Success as a cleaner will come down to the quality of the service you provide, whether that’s expertise in a specialized area — like cleaning carpets or porcelain — or simply efficient and friendly service. Specialized equipment and services are only worth providing if you already have experience or access to necessary resources; otherwise, training, equipment, and other costs might outweigh your cleaning revenue.

Once you do get to the point where it makes sense to specialize, options you might consider include commercial kitchen cleaning, eco-friendly cleaning, and tile and grout cleaning.

Step 4: Plan the business budget

Supplies and transportation are the two major expenses of basic cleaning services. Depending on the services you offer, your cleaning expenses will vary from very low for an individual cleaner, to considerably more for a business with a multiperson team and company vehicle. Once you establish a transportation and backup plan, you can start to estimate the other costs of starting up your business.

Transportation

Transportation is essential to any mobile business like a cleaning service, and one of the most important prerequisites— before starting a job, you have to get there first.

Most cleaning services assume the responsibility of getting to and from cleaning jobs, so keep in mind that transportation arrangements and responsibilities will most likely fall on you.

The cost and amount of supplies you need to operate depends entirely on the services you offer and how many clients you have. If you’re cleaning a handful of private residences each week, you can buy supplies in bulk at retailers like Sam’s Club or Costco.

Some clients might prefer you to use their products. Wholesale vendors will likely require proof of your business’s legitimacy, but if you’re operating a bigger service, finding discounted prices from suppliers shouldn’t be a problem once you register the business.

Transportation and cleaning supplies are the main expenses for basic cleaning services, but equipment and other rentals will also add up. Unless you already own or have free access to equipment, special machines and cleaning agents for carpets, flooring, and exteriors can be costly rentals.

If you already know how to use a certain type of equipment, it’s worth investigating the costs of renting — you can always hold off on extra expenses until you’re more established.

>> MORE: 25 low-cost business ideas

Step 5: Register the business

The legal parameters around domestic services like house cleaning and babysitting aren’t always clear, especially when the service is just one individual and clients are paying in cash. The amount of registration and income reporting you need to do depends on the extent of your business (namely, your revenue).

Cleaning your aunt’s kitchen once a week in exchange for $20 doesn’t really constitute a business, so if you’re only providing services for immediate family, it’s probably safe to hold off on registering your business. If you’re making more than a few hundred dollars in a month, you need to use the formal channels for reporting income to the IRS.

You can choose to operate a cleaning business on your own as a sole proprietor or as a partnership with another individual, or you can set up a limited liability corporation if you want to separate your business and personal finances.

When considering how to start a cleaning business, you might also look into becoming a franchisee of a large cleaning services chain. The benefit here is that you already have built-in brand recognition, policies, and procedures. However, you won't have as much control over your business.

If you’re interested in working as a cleaner outside of homes, it’s worth noting that it’s much easier for private individuals to pay other individuals than it is for a business to pay an individual who is not an employee. Business registration and proper tax documentation are particularly important for cleaning services with corporate clients.

Commercial vs. consumer

Individuals working in private homes are classified as “consumer” cleaning services, whereas “commercial” cleaners like janitorial service providers have contracts with state or corporate entities.

1099 contractor

Depending on the services you offer, a local business might be willing to contract your services on a recurring basis. The IRS requires a business to provide a 1099 contract to individuals who provide services exceeding $600 annually.

When registering your business, you'll also need to pick a business name. You'll want to be thoughtful in the name you select for your business, as it is an important aspect of your marketing and branding efforts. The name you choose should reflect the services you provide, the values of your company, or some combination of both.

Step 6: Find and maintain clients

Increasingly, online forums and service platforms connect individuals with local cleaning businesses, but word-of-mouth still plays a big part in the domestic services industry. Consider asking clients who are particularly pleased with your cleaning services to share your Facebook page, or give them your business card to pass on to interested friends.

Since showing prospective clients your best work can be difficult, it’s a good idea to provide contact information of past customers who are willing to be available for references. Better yet, ask pleased customers to provide a written referral for your website.

Home cleaners often find new business through current clients. While you don’t want to rely on clients for new jobs, establishing a rapport with customers can help you build confidence, and in turn, they might let you know about potential opportunities.

An important part of finding and maintaining clients is having set rates that you can provide. According to HomeAdvisor, the average price to clean a single-family home is $120-$150.

These prices can be impacted by your location, level of competition, the services you offer, and other factors. In terms of your pricing model, there are three ways cleaning services will typically quote prices: by the hour, by the square footage of the area being cleaned, or with a simple flat rate.

Regardless of the pricing model you choose, it would be a good idea to do some market research to ensure your rates are competitive, especially when just starting out. What's more, you may also want to invest in a payment processor, such as Square, to help you accept payments for clients who want to pay via credit card. Just keep in mind that you will be charged fees for accepting credit card payments.

Step 7: Invest in advertising and expanding

Even if you rely on clients to find new customers, investing in an online presence for your service benefits your business in the long run. It’s important that current and potential customers can find you online — even if you don’t have a full website. Create a business Facebook page, and keep your contact information up-to-date.

Once you have an established service and roster of clients, you can sign up for a platform like Care.com , TaskRabbit , or Handy to make it easier for clients to find your business. Having customer reviews and a registered business will strengthen your online profile. For offline networking, consider printing business cards.

ZenBusiness

Start Your Dream Business

The bottom line

Cleaning may seem like a simple business, but it’s hard work. Before you make cleaning your side job or full-time career, it’s worthwhile to spend a few days “on the job” to ensure you’re cut out for the work.

With a cleaning service, you can incrementally take on more work and new customers as you get accustomed to the job. As you figure out your scheduling and accumulate regular customers, you’ll be able to optimize your time and spending, and continue to deliver excellent service, provided you take the right steps in advance.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

Starting a Business | How To

How to Start a Cleaning Business: Complete Guide

Published October 18, 2022

Published Oct 18, 2022

Meaghan Brophy

WRITTEN BY: Meaghan Brophy

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This article is part of a larger series on Starting a Business .

Starting A Business?

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Step 1: Choose Your Type of Cleaning Business

Step 2: write a quick business plan, step 3: get necessary funds, step 4: file legal paperwork.

  • Step 5: Get Proper Licenses & Insurance

Step 6: Purchase Cleaning Equipment

Step 7: market your cleaning business, bottom line.

With the janitorial services industry currently valued at $98 billion , starting a cleaning business may be a profitable venture, whether you’re looking into residential or commercial cleaning services. In this guide, we go through the steps and talk about low-cost strategies to get your cleaning business up and running on a budget.

You can also download our complete guide to starting a business, which you can reference later:

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The first step you need to take is to determine if you’d like to create a residential or commercial cleaning business. Your decision here will affect everything else you do, from the financing to the equipment to the marketing.

Most cleaning companies don’t provide services to both residential and commercial customers because each includes different services and requires unique equipment. You also need to decide if you’re starting your biz from scratch or purchasing a cleaning-based franchise.

Residential vs Commercial Cleaning Business

A residential cleaning service specializes in homes while a commercial cleaning business specializes in businesses. But it gets more complicated. Typically, the residential cleaning business is a lower cost to start (primarily because of simpler equipment needs); however, commercial can be very lucrative because of the add-on services such as floor waxing, window washing, and deep disinfecting.

Generally, residential cleaners earn a slightly lower hourly wage than cleaners who provide services to businesses, government buildings, schools and universities, and other commercial clients. However, there are more residential cleaners than commercial ones, suggesting higher demand for those services.

Employment and wage per industry for janitors and cleaners, except maids and housekeeping cleaners (Source: US Bureau of Labor Statistics)

You also want to consider that residential is done during the day, and commercial is done during the night. Also, residential cleaning is more detail-oriented because the homeowner is more likely to inspect your work and be particular about how you do certain tasks, such as arranging pillows and blankets. Commercial covers more square feet, so you’ll have to work faster and be less detail-oriented than residential.

From a business perspective, the residential space has more customers available. Overall, your choice between residential and commercial depends on your budget for equipment and lifestyle.

Should You Buy a Cleaning Franchise?

Cleaning franchises are popular—you can choose from many brands. One aspect that makes cleaning franchises appealing is they’re generally low-cost to start. Many also provide an option to start from home or part-time. For example, the Stratus Building Solutions franchise costs as little as $1,000 down.

Now, it’s important to remember that not all cleaning franchises are low-cost. Some require up to a $150,000 investment . These types of franchises often require vehicles, a location, and advanced equipment.

Many new business owners choose to buy into a franchise because it provides business and industry training. For example, The Maids offers seven weeks of business training, plus two days of culture training at headquarters, six days of admin training, and four days of on-site training at your location. It’s a cleaning business boot camp!

Here are the top cleaning franchises to consider:

You might also consider ISSA (one of the top five janitorial companies )—it’s actually an association that can recommend franchising options for you.

The next step to starting a cleaning business is to create a one-page business plan. You should also research the startup costs and make financial projections by forecasting how much money the cleaning business will earn and spend over the next two years.

If you’re seeking a large amount of financing from a bank or investor, you will need a traditional business plan . Most people use business plan software to assist with planning financial projections. If you find yourself wondering what an income statement, balance sheet , or breakeven point is, you will likely need software.

  • Create a One-page Business Plan
  • Set Up a Budget
  • Establish Your Cleaning Rates
  • Determine Your Net Income

You should be able to complete the one-page business plan in less than 15 minutes (assuming you’ve done your research). It’s simple: Write down one to two sentences to the questions in the free template below:

Showing a graphic of one-page business plan.

Along with the business plan, you need to estimate the financials of your cleaning business. You need to determine three figures: startup costs, estimated monthly expenses, and estimated monthly income.

The following are common expenses for a low-cost cleaning business.

  • Licenses and permits: $100–$500 to register as a limited liability company (LLC) .
  • Insurance: $500–$3,500 annually, depending on number of employees. Expect to pay a few hundred dollars per month.
  • Cleaning equipment and products: $300–$600 depending on the type of tools. High-quality vacuums can cost $200–$300, $10 for several large all-purpose cleaning solutions, $10 for a broom, $20 for a mop, and $20 for dusting supplies.
  • Advertising: $100–$200 for print and online marketing.
  • Labor: Roughly $14–$20 per hour for each employee, just counting wages.

Once you have your expenses estimated, you need to determine your rates and how much income you will earn every month.

Factors such as your location, competition, clientele, and interior condition will determine your exact rates. You can also earn additional revenue with upgrades such as window cleanings, appliance cleanings, or wall washings.

Consider these options when determining your rates:

  • Hourly rate: $30–$90 per hour. The hourly rate is the most common billing method. Establish an estimate for your hourly rate by calling competitors and inquiring about how much service would be.
  • Flat rate: $120–$150 for a single-family home. Determine this rate by estimating how long it will take to clean a particular house. Customers may prefer this rate because they know the exact amount to pay every month.
  • Square foot rate: It’s standard in the commercial cleaning business to charge a square foot rate. Expect to charge an office building anywhere from 5–20 cents per square foot.

Now that you have your startup costs, monthly expenses, and potential income, the next step is to determine your net income (income after expenses), and how long it will take to earn your initial investment back—also called breakeven.

For example, let’s say your startup costs are $4,000. Regarding monthly expenses, you determine that you’ll spend $1,000 every month, including your quarterly tax withdrawal (about 20% of income).

For income, if you clean 20 homes per month at $120 per home, that is $2,400 in revenue. Taking out the $1,000 in monthly expenses leaves you with $1,400 net income every month.

In this scenario, it will take you at least four months to break even and make your initial $4,000 back. Keep in mind that it’s likely you won’t have 20 homes in your first month of business. It may take longer than four months to build up this clientele and make your money back.

Ideally, you’ll want to use personal funds to start the business so you can avoid debt. That may not be possible if you’re starting a cleaning business with vehicles or a physical location. Whatever type of business you’re opening, remember you’ll still have to pay back the debt if the company fails.

Consider the following funding options to start your cleaning business:

  • Personal funds: Before using any of your personal funds to start the biz, transfer the money into a business bank account (discussed below).
  • Crowdfunding: This is a funding option many new cleaning businesses overlook. Use crowdfunding to raise funds from potential customers, such as family and friends, before opening. Use the funds to purchase equipment and then perform the prepaid services.
  • Credit cards: We don’t recommend taking on a substantial amount of debt to start your first business. However, if you choose to take on debt, a credit card is an option. If you have good credit, you can get a 0% introductory APR for 12 to 18 months.
  • Personal loan: Generally, we recommended you don’t take out a personal loan to start a cleaning business. The interest rate is relatively high (above 12%) because the loan isn’t secured to collateral.
  • Home equity loan: If you have equity in your home, you can take out a loan to start your business. Because this loan is tied to your home as collateral, the interest rate will be lower.
  • Rollover for business startups (ROBS): A ROBS is when you use 401(k) money to open a business—it is complicated and potentially risky, so carefully consider it. It is also only available for entities organized as a C corporation (C-corp).

Until you have at least a three-year history of income and expenses, or paid off equipment such as vehicles, don’t apply for a traditional bank loan or Small Business Administration (SBA) loan . Typically, banks don’t lend to startups.

If you’re franchising, a bank loan or franchise financing could be an option. The franchise may have a relationship with a bank and can organize funding for you. A bank may be open to financing a franchise if the overall failure rate is low.

Once you have the funds to start your cleaning business, it’s time to get your legal paperwork in order. You’ll need to get an employer identification number, register the business as a legal entity, and open a business bank account.

  • Get an Employment Identification Number
  • Register as a Legal Entity
  • Open a Business Bank Account

The employer identification number (EIN) is provided by the federal government to identify small businesses. You’ll use this number when filing taxes, opening a bank account, or getting a loan. You can get an EIN for free through the IRS . The entire process takes about 15 minutes.

All cleaning business owners need to register their business as a legal entity. Registering as a legal entity protects personal assets if a lawsuit were to ever occur against the business. Depending on your state, the cost to register a business is anywhere from $40 to $500.

Tip : Don’t try to save money by skipping this step! A cleaning business carries a risk—you’re using chemicals in the homes of your customers. If, for example, you ruined or broke something in a customer’s home, they could sue you for damages. Without a legal entity, your personal assets are at risk to cover damages.

  • Sole proprietorship: This is the default business structure if you don’t register your business as a legal entity. There are no legal protections with a sole proprietorship .
  • Limited liability company (LLC): An LLC is the legal entity you’ll most likely choose for your cleaning company. It’s easy to set up and takes little maintenance every year.
  • C corporation: A C-corp is more complicated to set up compared to an LLC. Often, business owners hire an attorney to assist in the setup. The C-corp is typically for larger companies that have multiple investors in the business.
  • S corporation: Technically, the S-corp isn’t a legal entity—it’s a tax designation. Congress created the S-corp so that small businesses could get similar tax advantages as corporations. You can use a custom calculator to determine if designating your LLC as an S-corp will save tax money.

To register your business, visit your state’s official business registration website. If you find the site cumbersome and challenging to navigate, consider using an online legal service to handle it for you.

Before incurring any expenses or taking on any new clients, get yourself a business bank account . As a business owner, you want to ensure you keep personal and business finances separate . Separate bank accounts help with keeping track of business income and expenses for tax purposes. Plus, this separation of finances helps the process of IRS audits go more smoothly.

If you have a current banking relationship, you can go to that bank to open a business checking account. However, if you’re still looking for a bank, consider Bluevine . It’s an online bank designed for small businesses. Bluevine charges no transaction or monthly fees and offers qualified accounts a high-interest rate of 1.5% annual percentage yield (APY) on balances up to $100,000.

Step 5: Get Proper Licenses & Insurance

A cleaning business is likely to need a license in the city where it’s operating. Regarding insurance, all cleaning businesses will need at least general liability insurance to cover any damages in a customer’s home. If you’re hiring employees, you’ll also need workers’ compensation insurance.

These are the general requirements you should look into:

  • Business License
  • General Liability Insurance
  • Janitorial Bond
  • Workers’ Comp

It’s likely your state won’t require a license for a cleaning business. To confirm there’s a license requirement, search on your state’s business regulation website.

Your city will likely require a General Business License . Most cities simply want a record of what businesses are operating. To obtain the General Business License, visit your city’s official government website.

For example, Atlanta requires all businesses to obtain a General Business License—even at-home and online businesses. The cost to acquire the license is $75. Failure to obtain a license can result in a $500 fine.

At a minimum, you’ll want to purchase general liability (GL) insurance . This insurance covers bodily damage and property damage. GL insurance for a small cleaning company will cost around $300 per year.

You may find that customers ask for proof of general liability insurance before hiring your cleaning business. They want to know whether they can collect on any damages your cleaning may cause in their home or business.

CoverWallet is a great option to check out for business insurance for your cleaning company . The marketplace will match you to a variety of carriers that fit your needs, helping you find policies that help with general liability, along with commercial property, workers’ comp, and any other customized needs.

You will try to hire the best employees for your cleaning business, but unfortunately, you can’t guarantee they won’t commit theft on the job. A janitorial bond ( surety bond ) protects the homeowner’s assets in the event of a theft.

Here’s how it works: If an employee steals an item from a customer’s home, the bond company will pay to replace it. The bond company puts your business on a payment plan so you can pay them back over time. This is preferable to a lawsuit or a large payment to the customer.

New cleaning companies definitely need a bond so that a significant expense from a theft doesn’t sink the business. A janitorial bond will cost around $200 per year.

If you have employees, you’ll need workers’ compensation insurance . This provides payments for medical bills, rehab costs, and lost wages for employees who get injured on the job. Workers’ comp will cost around $500 to $600 per employee each year.

You’re almost ready to accept your first customer! But first, you need to purchase the required equipment to get the job done. We’ve compiled a list of low-cost items to get your cleaning business started on a budget:

  • Cleaning uniform or apron
  • Paper towels
  • Microfiber cloths
  • Latex gloves
  • Scrubbing brushes
  • Toilet brush
  • Grout brush
  • All-purpose cleaner
  • Window cleaner
  • Wood cleaner
  • Tile and grout cleaner
  • Extendable duster
  • Disinfectants

If you’re starting on a budget, don’t get overwhelmed with the number of cleaning supplies—or brands. Remember that when first starting out, purchase items that will get the job done. Don’t spend more money—or go into more debt—than necessary.

Regarding your wish list cleaning items, write them down. You may want that premium vacuum now but resist the urge to acquire it. List your wish list items in your business plan. Indicate at what net income level you’ll make each purchase. You’ll have milestones to look forward to in your business!

Let’s talk about low-cost and free strategies to get your cleaning business noticed. Online marketing such as Google My Business, social media, and online directories are all free. Physical marketing materials will have a cost, but you can use them creatively to make a memorable impact on customers.

Online Marketing

Consider these free online marketing strategies to get your cleaning business in front of a digital audience:

  • Google Business Profile: Google’s free listing and business profile is especially helpful for attracting local customers. When a potential customer searches for what you sell (residential cleaning business), they’ll read your Google Business Profile before your website.
  • Social media: A great best piece of advice for social media success is to choose one platform and do it well. Choose whichever social platform you enjoy the most (for cleaning, it could be Facebook , Instagram , or TikTok ) and grow your following there.
  • Local business directories: For a cleaning business, you should be listed on at least Yelp and Yellow Pages. To determine other directories to be on, do a Google search for the specific service you provide, and see what directories show in the results. Also, as we mentioned earlier, consider joining cleaning industry trade association ISSA .

Physical Marketing Materials

There are several options for physical marketing materials, such as business cards , flyers, and postcards. Because we’re discussing marketing on a budget, we’re going to focus on one low-cost marketing strategy.

After every cleaning of a new home, leave a card with a handwritten note. In the note, thank the homeowner for their business and ask them to pass your card to anyone interested in getting their home cleaned.

When promoting your business with marketing materials, make sure to leave a small gift such as chocolates or something the homeowner would find beneficial, such as a small hand sanitizer. This is a persuasion tactic called reciprocity . This personal marketing strategy makes an emotional connection with the homeowner and makes them more likely to reciprocate a customer in return.

Network in Your Community

In-person networking is a memorable and effective way to get your business in front of potential customers. Experiment with attending several small business organizations in your city such as the Chamber of Commerce or Rotary Club. To make a lasting impact on an organization, volunteer to be in a leadership position.

We’ve discussed the necessary steps and several low-cost strategies to get your cleaning business up and running. If you’re a first-time business owner, consider starting a low-cost franchise to get the training and support you need. Once you have your first customers, you need to do great work—a clean home or office is your best marketing.

You May Also Like…

  • Our complete guide to starting a business
  • Learn how to market a new business and try local advertising ideas
  • How to make a website for your cleaning business

About the Author

Meaghan Brophy

Find Meaghan On LinkedIn Twitter

Meaghan Brophy

Meaghan Brophy is a Retail Expert at Fit Small Business focusing on small business retail and ecommerce content. Meaghan’s 10+ years of retail experience includes working at local book and dance supply stores, handcrafting gifts at an eco-friendly manufacturer, developing private label brands, and managing a team of more than 40 sales and service professionals at a local spa.

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  • How To's & Quick Tips

A Fresh Start: How to Start a Cleaning Business And Get Ahead

Ambitious entrepreneurs who want to launch a business venture may find success in starting a cleaning business..

By Katie Flannery and Catherine Hiles | Updated Dec 22, 2023 12:07 AM

We may earn revenue from the products available on this page and participate in affiliate programs.

A woman in a blue shirt poses while cleaning a desk as her colleagues clean the office in the background.

Photo: istock.com

Starting a cleaning business can be a lucrative venture for aspiring entrepreneurs. In a world where cleanliness is important, there’s steady demand for professional cleaning services. Whether a business owner aims to launch a house-cleaning business, a carpet-cleaning business, a remote cleaning business, or wants to offer business-cleaning services, they can navigate the rewarding journey of starting a cleaning business and watching it grow.

“The cleaning industry is one of the fastest-growing industries in the world,” says Sharon Tinberg, residential cleaning industry expert and a business owner who also designs process and procedure training for the International Sanitary Supply Association (ISSA) . “Covid and post-Covid era has seen an 8 percent increase in the industry. What has grown even faster is the amount of money individuals and businesses are willing to pay to have their homes and facilities cleaned.”

By learning how to start a cleaning business, entrepreneurs will be well on their way to building a successful venture that keeps spaces clean and clients satisfied.

Before You Begin…

Before diving into the process of becoming a house cleaner and starting a cleaning business, it’s important for entrepreneurs to be aware of a few key considerations to ensure a successful and well-prepared launch. These critical points can help a business owner navigate the initial stages of their cleaning-business journey.

While an individual can offer cleaning services to friends and family fairly easily, they’ll need to become familiar with licensing and insurance requirements if they want to create a legal business. The exact requirements vary by state, so aspiring business owners can start by contacting their Secretary of State’s office to determine what, if any, types of business licenses are needed to start their cleaning business.

The business owner will also want to be sure they fully understand cleaning-business start-up costs , as well as the cost of running a business. This means budgeting for cleaning-business license costs , cleaning supplies, cleaning equipment, and cleaning-business insurance costs .

Tips for How to Start a Cleaning Business

  • Research the local market to understand demand and competition.
  • Choose the right business structure.
  • Ensure compliance with local licensing and regulations.
  • Invest in high-quality cleaning supplies and equipment.
  • Develop a competitive pricing strategy.
  • Create a comprehensive marketing plan to build a client base.
  • Network with potential clients and local businesses for referrals.

STEP 1: Research the local market to determine what types of cleaning services to offer.

Even the best cleaning services need to research their local market. To determine what types of cleaning services to offer, an owner can start by conducting market research. It’s recommended they begin by surveying their area and analyzing the cleaning needs of the community; this way, they can gauge the potential demand in their area for an additional cleaning business. The owner may also want to engage with potential clients or community members to gather their input. Conducting surveys or interviews can help an entrepreneur understand each client’s preferences regarding cleaning services.

The business owner will also want to research existing cleaning businesses in the vicinity. Analyzing the service offerings, pricing, and customer reviews of their competitors can provide business owners with insights into gaps or opportunities in the market that their business can capitalize on. Following this, they may consider specializing in a niche area of cleaning, such as eco-friendly cleaning, deep cleaning, move-out cleaning, or post-construction cleaning. Specializing can help the business stand out and cater to specific client needs.

It’s important for a business owner to be aware of any seasonal variations in demand. For example, residential spring cleaning or vacation-rental cleaning services might be a prominent need in the area. The owner can also collaborate with local businesses that could be potential clients or sources of referrals, such as real estate agencies, property management companies, or office complexes.

By carefully researching the local market, the business will be equipped to tailor its cleaning services to the specific needs and preferences of the community. This tailored approach can help attract and retain clients in the area, setting the stage for a successful cleaning-business start-up.

A diagram of types of cleaning services.

how to start a cleaning business

STEP 2: Choose a business structure and register your business name.

Selecting the right cleaning-business structure and registering the business name are important steps in the process of starting a cleaning business. A cleaning-business name sets the tone for the enterprise, and it’s crucial that it reflects the owner’s vision and the services offered. These decisions have legal and financial implications, so it’s essential for an owner to make informed decisions.

There are several options when it comes to choosing a business structure:

  • Sole proprietorship. If an owner plans to operate the cleaning business on their own, a sole proprietorship is the simplest and most common structure. The owner will be personally responsible for business debts and liabilities.
  • Partnership. If the owner is planning on partnering with someone in the cleaning business, a partnership structure allows them to share responsibilities and profits. They can choose between general partnerships and limited partnerships, each with different liability arrangements.
  • Limited liability company (LLC). An LLC provides a balance between liability protection and simplicity. The owner’s personal assets are protected from business debts, and they can choose to be taxed as a sole proprietorship, partnership, or corporation.
  • Corporation. Creating a corporation offers a higher level of liability protection but involves more complex paperwork and formalities. It’s a suitable option if the owner plans to expand significantly or seek outside investors.

Once the owner has decided on the business structure, they’ll need to choose a name that reflects the cleaning business and is easy for clients to remember. It’s recommended that the business owner check the names for cleaning businesses in their area to make sure the name they’re considering isn’t already in use. Once the business has a unique name, the owner will need to register it with the appropriate authorities; this process may vary depending on the location and business structure.

The business structure can impact taxes, personal liability, and management, so business owners may want to consult with a legal or financial adviser, or with one of the best LLC services (such as LegalZoom or Northwest Registered Agent ). After the owner has settled on a business structure and registered the business name, they’ll be well on their way to establishing a legal framework for the cleaning business. This groundwork will ensure the business is compliant with local regulations and positioned for future success.

STEP 3: Get the appropriate business licenses.

Obtaining the necessary cleaning-business licenses and cleaning-business insurance coverage is an essential step owners can take to ensure the cleaning business operates legally and responsibly. The first thing a business owner will want to do is research the specific licensing requirements for cleaning businesses, as well as how to get a business license in their city or state. Requirements may include general business licenses and special permits for certain cleaning services.

Once the owner knows what licenses are needed to start a cleaning business , they will need to complete the application process. This often involves submitting an application form, paying a fee, and providing any required documentation, such as proof of insurance or business registration. Depending on the location, there may be zoning regulations that dictate where an owner can operate their cleaning business. The owner will want to ensure that the chosen location is compliant with these regulations.

STEP 4: Get the appropriate business insurance coverage.

When it comes to insurance, a cleaning-business owner may need one or more of the following coverages from one of the best small-business insurance companies (such as NEXT or Thimble ):

  • General liability insurance. General liability insurance for cleaning businesses protects the business from financial loss in the event the cleaning business is responsible for property damage, injury to a client, or any other type of accident while cleaning services are being performed.
  • Workers’ compensation insurance. Workers’ comp provides coverage for medical expenses and lost wages if an employee is injured while on the job; this coverage is often mandatory if the business has employees.
  • Bonding. Some clients may require the business to be bonded, which protects clients against employee theft.
  • Commercial auto insurance. If the cleaning business has company vehicles, the owner will need to ensure they are covered by commercial auto insurance.
  • Umbrella insurance. A business owner will want to consider umbrella insurance to provide additional coverage beyond the limits of the general liability policy.
  • Professional liability insurance. If the business offers specialized cleaning services or advice, professional liability insurance (also known as errors and omissions insurance) can protect against claims related to professional mistakes or negligence.

STEP 5: Set up a business bank account and create a budget for monthly expenses.

Choosing the right business bank account is important. The business owner will want to research their options to ensure they’re selecting a reputable bank or credit union that offers business banking services. Once the business owner has chosen a bank, they can schedule an appointment with a bank representative to open a business account. The representative will guide the owner through the process, help choose the right account type (business checking or savings), and assist with paperwork. Then, the owner will deposit the initial funds required to open the account. This amount may vary depending on the bank and account type.

Business owners can start creating a budget by listing all their anticipated monthly expenses. These could include rent, utilities, insurance premiums, cleaning-business supplies, employee wages, transportation costs, marketing expenses, and any loan repayments. They’ll then need to organize expenses into categories, such as fixed costs (rent, insurance) and variable costs (cleaning supplies, marketing). The business owner can then research the average costs of each anticipated monthly expenses to create a budget.

Once the business is up and running, the owner will want to regularly review and adjust the budget as the business evolves. They can keep an eye on the actual expenses relative to their estimated budget and make changes as needed to stay on track. It’s important for an owner to remember to track the monthly income from the actual cleaning business. This will help them assess the financial performance and make informed decisions.

A cleaner holds a bucket a cleaning products.

STEP 6: Purchase cleaning supplies and equipment for business use.

The business owner will need to acquire the right cleaning supplies and equipment. To determine what types of supplies and equipment they’ll need, the business owner will want to make a comprehensive list of the cleaning services they’ll offer. Different types of cleaning require specific supplies and equipment, and this list can be a guide to purchase the right items. Common cleaning supplies include disinfectants, all-purpose cleaners, glass cleaners, bathroom cleaners, floor cleaners, and cleaning cloths. Depending on the services offered, the business may need equipment such as vacuum cleaners, carpet cleaners, floor scrubbers, and pressure washers.

Business owners will also want to purchase safety gear, such as gloves, goggles, and masks, to protect themselves and their employees from potential hazards associated with cleaning chemicals. They may also want to consider providing employees with uniforms that have cleaning-business logos to maintain a professional appearance.

Although an entrepreneur might be tempted to stick with the cheapest supplies when they’re first starting out, they’ll want to remember that the quality of the cleaning equipment and supplies directly impacts the quality of the services. Investing in the right tools from the beginning will not only enhance the cleaning-business’s reputation, but it will also lead to satisfied, repeat clients.

STEP 7: Price your services.

It’s essential for a business owner to price cleaning services effectively in order to create a successful business. These prices will need to cover the costs of running the business, generate a profit, and be competitive in the local market.

Owners can begin by calculating their overall costs. To do this, they’ll need to consider all expenses, including labor ( house-cleaner salaries for the owner and any employees), cleaning supplies, equipment maintenance, transportation, insurance, business licenses, and overhead (rent, utilities, marketing). Then, they’ll need to decide on the ideal profit margin—the amount the owner wants to make beyond covering their costs.

Business owners will want to research the pricing of local competitors. The business doesn’t necessarily have to match competitors’ prices, but knowing what others charge will help owners know how to set a competitive rate. An owner will also need to decide whether they want to charge clients on an hourly basis or offer flat-rate pricing. Hourly rates are more transparent, while flat rates can be more appealing to clients who prefer to know the total cost up front. The owner can also adjust their pricing based on the type of cleaning service that’s provided. For example, deep cleaning or specialized services might command higher rates than for standard cleaning.

Cleaning-business owners can offer contract options for clients who want regular, ongoing services. Providing discounts for long-term contracts can encourage client loyalty. The owner may also want to consider offering introductory rates or promotions when the business is getting off the ground to attract the first clients.

As the business grows, the owner will want to continuously review the pricing strategy and adjust it as needed. Factors such as changes in costs, market conditions, and the business’s growth can impact the overall pricing. If an owner is unsure about their pricing, they can consider testing it in the market. They can start with a particular rate and make adjustments based on client feedback and demand.

STEP 8: Create a marketing plan and build a business website.

The next step is for the business owner to come up with a marketing plan to help get clients for their cleaning business and reach a wider audience. There are numerous ways to market a business, including flyers, business cards, social media marketing, paid advertising, and creating a comprehensive website.

One of the most important steps is for the business owner to have a logo created for the business. Those with experience in graphic design can attempt to DIY this step, but others may prefer to outsource this task to a professional designer. The logo must represent the business and stand out, and the business owner will need to include it on all of their marketing materials.

Once the business owner has their strategy laid out, they can start to market their business. They can visit local businesses and ask to leave cleaning-business flyers and cleaning-business cards for the business owner to pass out to their clients. They can also look into placing an ad in a local newspaper or other circular to spread the word. Digital advertising can also drive leads; posting ads on social media platforms such as Facebook, as well as paying for Google ads to show up in search results, can drive new customers to the cleaning business.

Without a well-laid-out and optimized website, however, digital marketing strategies won’t be successful. The website needs to explain the business’s unique selling point (USP) and must include a list of services provided, along with prices for those services. A clean, user-friendly, and professional website is a must for attracting customers. It’s also crucial for business owners to ensure that it’s mobile-responsive, as many users access websites from smartphones. Using a domain hosting service such as GoDaddy can help business owners create a professional website quickly and easily.

After a professional website is built, it’s important for business owners to populate it with essential content, including a home page with a brief introduction to the business and USP; a services page detailing the types of cleaning services offered; an about page to introduce the team and business history; a contact page with the location, contact information, and a contact form; testimonials or reviews from satisfied clients; and a blog or resources section to showcase the business’s expertise. The website should also include clear calls to action (CTAs), prompting visitors to contact the business, request a quote, or schedule services.

A woman looks at a document while scrolling a computer.

STEP 9: Set up a process for invoicing customers and ensuring payment.

Setting up an efficient process for invoicing customers and ensuring prompt payment is important for the financial stability of a cleaning business. The business owner will want to design professional and easy-to-understand invoices that include the business name, contact information, and logo. The invoice can include the services provided, rates, and the total amount due.

The invoice will also need to specify the payment terms, such as the due date and any late-payment fees. It will also need to clearly state the accepted payment methods, which may include cash, checks, credit cards, online payment platforms, or electronic funds transfers.

It’s recommended that business owners send invoices to the clients as soon as the cleaning services are completed or according to the agreed-upon billing schedule. Prompt invoicing encourages timely payments. Owners might want to consider sending reminders for upcoming or overdue payments a few days before the due date and after it has passed. They can use email, phone calls, or automated invoicing software to send reminders.

If the business uses accounting software or invoicing tools, these can automate the invoicing process, send reminders, and even offer recurring invoices for regular clients. Keeping detailed records of all invoices, payments, and outstanding balances can help business owners track finances and allow for follow-ups with clients as needed.

By establishing a well-structured invoicing process and following up on payments consistently, an owner can ensure the financial health of their cleaning business while maintaining good relationships with their clients. Effective invoicing practices contribute to a smooth cash flow and business sustainability.

STEP 10: Invest in cleaning-business software to help manage the business and customer relationships.

Investing in cleaning-business software can help owners significantly streamline operations, enhance customer relationships, and boost the business’s efficiency.

To start, the business owner will need to identify the specific needs of their cleaning business: Does it need software for scheduling, invoicing, customer management, or all of the above? Once they know what features they need, the business owner can research and compare cleaning-business software solutions available in the market. They can look for reputable options that offer the features that are needed; Jobber is a top option. It’s also advisable for the business owner to take advantage of any free trials that allow them to test out software before committing to a subscription.

A customer relationship management (CRM) program can help maintain a database of client information, track communications, and manage appointments efficiently. This enables personalized service and streamlined communication. Owners can also look for software that offers scheduling tools to assign cleaning jobs, manage employee schedules, and optimize routes. This helps in efficient time management and reduces travel time between jobs.

Cleaning-business software can include invoicing and payment-processing capabilities to simplify the billing process and allow clients to make payments conveniently. It can also provide reporting and analytics features to help the business owner track key performance indicators, measure profitability, and make data-driven decisions about their business.

Investing in cleaning-business software can transform the way an owner manages their operations, streamline customer relationships, and optimize the business processes. It’s a worthwhile investment that can lead to increased efficiency, improved customer satisfaction, and, ultimately, business growth.

A woman smiles while a team of cleaners pose behind her.

STEP 11: Hire employees and train them on your processes.

Once a cleaning business is established enough, the owner can consider hiring employees. Before hiring, the business owner will want to clearly define the roles, such as cleaners, supervisors, or office staff. They will want to outline the specific requirements for each role, including qualifications, experience, and skills. Next, they’ll need to write compelling job listings that highlight the job roles, responsibilities, and qualifications for each position. These listings can be posted on the website, job boards, social media, and local classifieds.

After listing the job openings, the owner can review applications and resumes to identify candidates who meet the requirements. By conducting phone or video interviews, the owner can assess each applicant’s suitability for the job. It’s recommended that owners invite promising candidates for in-person interviews to assess the candidates’ communication skills, work ethic, and alignment with the company culture.

Before making an official offer, the business owner will want to perform background checks and contact references to verify candidates’ work history, reliability, and integrity. This is especially important for a cleaning business, since clients will need to be able to trust any employees they let into their home.

It’s advisable that the owner develop a structured training program that covers essential aspects of the cleaning business. This will need to include proper cleaning techniques and safety procedures, use of cleaning equipment and supplies, client communication and professionalism, quality control and inspection procedures, and time management and work efficiency. Continuous education is also essential. Owners will want to regularly assess the skills and performance of their employees and provide additional training as needed.

By following these guidelines, a business owner will not only lay a strong foundation for their business, but they’ll also be able to navigate the complexities of the cleaning industry with confidence. Whether it’s crafting a comprehensive marketing plan, investing in business software, or hiring and training skilled employees, business owners will want to be intentional in their actions. Each of these steps contributes to a business’s growth and efficiency, helping an entrepreneur turn a startup business into one of the best move-out cleaning services , deep-cleaning services, or commercial cleaning businesses.

The importance of maintaining meticulous records, adhering to safety standards, and continuously improving services cannot be overstated. These practices ensure the well-being of the clients and employees and also enhance the reputation and longevity of the cleaning business.

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Business Plan for a Cleaning Business: Complete Guide

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  • January 30, 2023

cleaning business plan

👇 Check all our resources on cleaning businesses 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your cleaning business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors may lose interest.

Why do you need a business plan for a cleaning business?

The purpose of a business plan is to secure funding through one of the following channels:

  • Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
  • Obtain private investments from investment funds, angel investors, etc.
  • Obtain a public or private grant

How to write an executive summary for a cleaning business?

Provide a precise and high-level summary of every section that you have included in the business plan for your cleaning business. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately. Ensure that the executive summary doesn’t exceed 2 pages in total.

The executive summary usually consists of the five major sub-sections that include:

  • Business overview : introduce what services your cleaning business offers (commercial vs. residential cleaning), what type of customers you focus on (individuals, businesses, factories, etc.), any specific cleaning service you focus on (e.g. carpet cleaning), your company structure and, more importantly, how and why you want to start such a business today
  • Market overview : the market overview section will contain an overview of the expected market size and growth of the cleaning industry in your area as well as your target customers. Another important part of any market overview is a clear and thorough analysis of your competitors
  • People : introduce your company’s management and employee structure. Provide a brief (no more than a couple of sentences each) of the experience of the team. Also, speak about your hiring plans: who will you hire and who will report to whom?
  • Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach break-even point and start making profits? Include here your key financials such as revenue, gross profits, and net profit
  • Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

small business plan for housekeeping

Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Business Overview

The business overview section is sometimes called the company description and is one of the most important parts of the cleaning business plan.

Here, you will want to provide crucial information about your cleaning business, including your services, pricing structure, customers, and company structure.

a) History of the Project

This is a brief description of your business, outlining its origin and your reasons for venturing into this field. As one would put it, it answers a major question about business; why a cleaning company? 

When starting a cleaning business, you want to use all your best tools to show the lenders and investors that your passion is deeply built around the need to fill an existing market gap. For example, you would argue that many customers in your area need eco-friendly cleaning, tile and grout cleaning, or commercial kitchen cleaning services.

b) Business Model

You should be clear if you are opening an independent cleaning company or partnering. Also, make it clear if you are buying an existing franchise.

Franchising has an added advantage of simplicity, given an already established market base. However, every model has its risks and benefits. So, choose what’s best for your target market and long-term goals. 

small business plan for housekeeping

c) Services

Don’t get it twisted. Cleaning companies offer a range of services to their consumers depending on the business location and demand. So, an important aspect of laying a solid foundation is to explain to your customers what they should expect from your business. In other words, what type of cleaning services do you intend to offer? 

The 2 main categories of cleaning services are: residential and commercial cleaning.

Residential cleaning targets private residences and homes. If you choose this option, you can specialize in home maintenance, move-in and move-out cleaning, deep cleaning, green cleaning, and residential event cleanups. 

On the other hand, commercial cleaning suits businesses and requires significant manpower, more space, and sophisticated equipment. You can’t run this business in some regions without enough vehicles to transport your equipment. 

If you plan to specialize in commercial cleaning, you can focus on general office cleaning tasks, large-scale specialized cleaning, construction cleanups, commercial kitchen cleaning, and hazardous waste cleaning.

small business plan for housekeeping

d) Pricing Strategy

Another important part of the business overview section is your pricing structure. It should be as clear as possible because investors will rely on it when assessing your financial need.

Most cleaning companies in the US set their rates per square foot, per room, per hour, or as a flat fee. And the standard national hourly cost of house cleaning services in the US ranges from $50 to $90 per hour per cleaner.  

e) Target Customers

Who is your ideal customer? And which cleaning services do they need? You might have already identified your target market if you can answer these questions correctly. 

For instance, if private residences and apartments dominate the region, many individuals will probably need residential cleaning services. Make sure you offer that.

Similarly, a busy city center with many offices and commercial properties will probably benefit from commercial cleaning services as mentioned above. Identifying your target market is one of the fastest ways to increase revenue potential after assessing the competition. 

f) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Market Overview

To run a successful business, you need all the facts that back your decision to start a cleaning company in the region at that time. Market analysis will help you identify the level of competition in the region and whether the investment is worth it. 

For example, offering commercial cleaning services in a residential setup would make little sense. Similarly, overpricing your services when the dominant population is low to middle-income earners won’t fast-track business growth. 

a) Cleaning Business Industry Status Quo

This section should answer two obvious questions about your cleaning business;

  • What is the market size of the cleaning industry in your area? 
  • How fast is the cleaning industry growing? 

Both questions will help you set realistic expectations when getting into this field, having analyzed the market trends and size. 

How big is the cleaning industry in the US?

It’s always good to start any market overview by assessing the market size at a national level.

Of course, the figures may not represent the actual status of the cleaning business in your region, but they offer a solid foundation for building a thriving business. According to the latest statistics, the cleaning service industry in the US had a value of $97.6 billion in 2022 . 

The staggering need for cleaning services means that the commercial cleaning sector will likely grow at a steady rate of 5.4% up to 2025 . Although this may be a good sign for setting up your cleaning business, you should also assess market growth in your area (see below).

How big is the cleaning industry in your area?

Getting the market data at the city level gives you a clearer picture of what to expect from the market. It may complicated, but you only need the total number of cleaning companies in your region and their services to assess your area’s market size.

For example, let’s assume you want to get into the carpet cleaning business. With close to 32,000 carpet cleaning businesses in the US, and a total market value of $4 billion (carpet cleaning US market), we can safely assume each carpet cleaning business generates $125,000 in sales per year on average.

Now, assuming there are 25 competitors in your area, the estimated market size of the carpet cleaning industry in your area is $3.1 million.

small business plan for housekeeping

How fast is the cleaning industry growing in your area?

You may need to analyze multiple factors to determine the growth rate of the cleaning industry in your region. Sometimes, this involves a few calculations to get an actual figure when drawing your conclusion. 

For example, if the region had 120 cleaning companies in 2020, which increased to 150 in 2022, you can assume that the industry is growing at a steady rate of 12% per year. 

Pay attention to all factors that may directly impact the growth rate, including a population influx, increased demand, and increased income potential. 

However, don’t be shocked if you notice a successive drop in the demand for cleaning services in the region. This is possible even when the national statistics show otherwise. Its part and parcel of the business and could indicate that this isn’t the right time to launch a cleaning company. 

b) Cleaning Business Competitor Analysis

Another crucial step in the business plan of your cleaning company is to assess the existing competition. There are a couple of questions to guide you here, including;

  • How many cleaning companies are there in your region?
  • What services do they offer (residential, commercial cleaning, or both)?
  • What’s the average price of hiring a cleaning company in the region?
  • What’s the total number of individuals employed by a typical cleaning company in the region? 
  • How many customers do they serve per week/month? 

Why do you need a competitive analysis in the business plan of your cleaning business?

Assessing the competition in the area where you plan to start your cleaning business will allow to better understand whether there is sufficient demand, and whether you are well positioned to take market share from competitors.

For example, starting a new business would make perfect sense under the following circumstances;

  • There’s a clear market gap that you can fill in the region (For example, offering a service that other companies might have missed, like eco-friendly/green cleaning) 
  • There are no or inadequate cleaning companies in the region. This would present the perfect opportunity to tap into the market potential and grow a thriving business. 

small business plan for housekeeping

c) Cleaning Business Customer Analysis

The customer analysis section is almost similar to your target audience. However, this is your chance to prove to the lenders that your target market is real and available. You can use the following questions to analyze your client base; 

  • Which individuals need cleaning services in the region? 
  • What’s the average income of the individuals in the region? (This is also important when determining your pricing structure)
  • Which cleaning services are they interested in?
  • How often do they need cleaning services? (daily, weekly, monthly)
  • Are they more likely to benefit from commercial or residential cleaning services?

Usually, the level of competition in the region also influences your customer analysis. So, that should be clear to help you determine the market demand or predict the success of your cleaning business.

4. Sales & Marketing

The sales and marketing strategy sums up your plans for acquiring new clients. Here are a few helpful questions to guide you:

  • Which marketing channels are best suited to your business (online vs. offline marketing)?
  • Do you have a unique selling point? If so, what is it?
  • What is your marketing budget for the first months / year?
  • How can you track the success of your marketing strategy?
  • Do you plan to offer any promotions to attract new customers? 

Cleaning Business Marketing Channels

You can use the following channels for marketing your cleaning business locally;

  • Pay-per-click campaigns (e.g. Google ads)
  • Email, SMS marketing
  • Social media content & ads 
  • Word-of-mouth advertising
  • TV and radio advertisement

small business plan for housekeeping

What are your Unique Selling Points (USPs)?

A unique selling point is what puts you ahead of the rest. It’s no secret that you will face stiff competition from established cleaning companies in the field. So, how you set yourself apart matters. Some factors to consider include;

  • Price : Cheaper services than your competitors
  • Location : Your proximity to the target market gives you a slight edge over the rest
  • Quality : Stellar cleaning services with modern equipment will attract more clients

5. Management & People

You must address 2 things here:

  • The management team and their experience/track record
  • The organizational structure: different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your commercial cleaning business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important that you explain how their experiences and qualifications help you in offering the services you are proposing. If they have specialized training and education (such as carpet cleaning, industrial cleaning, etc.), add that information too.

b) Organizational Structure

Even if you haven’t already hired a senior manager and any other relevant staff members, you must provide a flowchart of the organizational structure defining the hierarchy of reporting as shown below.

small business plan for housekeeping

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a cleaning company.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your cleaning business is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to start a new cleaning business, purchase new equipment, etc.)
  • The 5-year financial projections

a) Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project.

For a cleaning business, startup costs are all the expenses you incur before you start making sales. Luckily, these expenses are rather low for cleaning companies and mostly include the cost to purchase equipment and the vehicle you will use to transport them.

As an example, it costs on average $73,500 – $167,500 to start a small commercial cleaning business with 2 vans and 4 employees. We have laid out below estimates for the key startup costs you can expect for a cleaning business.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to start and run a cleaning business, read our article here .

c) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your cleaning business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your cleaning business.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

small business plan for housekeeping

7. Funding Ask

This is the last section of the business plan of your cleaning business. Now that we have explained what your company is about, the services you offer and to whom, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our Cleaning financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How to Start a Housekeeping Business

Last Updated: May 6, 2021 Approved

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 10 people, some anonymous, worked to edit and improve it over time. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 11 testimonials and 91% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 123,275 times.

Starting a housekeeping business can provide a good source of income for entrepreneurs with a talent for organization who are looking for a quick return on their investments. Housekeeping businesses require hard work, attention to detail, and good time management skills, as well as the ability to acquire and maintain clients. In addition, like any other business, a housekeeping business needs sound business management and a smart use of investments. Read the following steps to learn how to start a housekeeping business.

Step 1 Learn the housekeeping business by working for an established company that provides housekeeping services.

  • Households may have more varying demands in regards to cleaning, depending on the type of household and the services they require. Accounts can vary from light cleaning for business professionals who are never home to weekly cleaning for families with young children and daily housekeeping for seniors.
  • Corporate clients typically require housekeeping businesses to clean before or after normal work hours. As they want the least amount of disruption to their business day, they generally prefer housekeeping services to clean when all the regular staff has left for the day.

Step 3 Write a business plan.

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Things You'll Need

  • Business plan
  • Investment money
  • Liability insurance
  • Car or minivan
  • Industrial vacuums
  • Rubbish bags

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  • ↑ https://www.care.com/c/stories/5901/how-to-start-a-cleaning-business/
  • ↑ https://www.cleaningbusinessacademy.com/cleaning-service-insurance
  • ↑ https://www.fundera.com/blog/how-to-start-a-cleaning-business
  • http://housekeeper.com/start-a-housekeeping-business/

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House Cleaning Business Plan Template & Guidebook

Starting your own house cleaning business can be a great way to earn extra income. However, it can often be difficult to know where to start, and how to ensure your business will reach its full potential. Thankfully, there is now a comprehensive guide to help you get your business up and running, the #1 House Cleaning Business Plan Template & Guidebook. This template guidebook contains all the information, advice and resources needed to create an effective business plan tailored for the house cleaning industry. Get ready to take your business to the next level with this comprehensive guide!

Nick

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a House Cleaning Business [11+ Steps]
  • 10+ Best & Profitable House Cleaning Business Ideas [2023]

How to Write a House Cleaning Business Plan in 7 Steps:

1. describe the purpose of your house cleaning business..

The first step to writing your business plan is to describe the purpose of your house cleaning business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a house cleaning business:

The purpose of our house cleaning business is to provide quality, affordable, and personalized services with our dedicated team of employees who focus on customer satisfaction and safety. We strive to continuously improve our services and customer experience by providing excellent customer service, efficient and detailed house cleaning services, and the utmost attention to safety.

Image of Zenbusiness business formation

2. Products & Services Offered by Your House Cleaning Business.

The next step is to outline your products and services for your house cleaning business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

Image of Zenbusiness business formation

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your house cleaning business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your house cleaning business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your house cleaning business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

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small business plan for housekeeping

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a house cleaning business?

  • Cleaning supplies (such as brooms, mops, sponges, vacuum cleaners, detergents, etc.)
  • Protective clothing and equipment (such as gloves, aprons, masks, etc.)
  • Business insurance
  • Business license/permit from local/state government
  • Cleaning buckets
  • Sponges and rags
  • Scrub brushes
  • "Green" cleaning products (optional)

5. Management & Organization of Your House Cleaning Business.

The second part of your house cleaning business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your house cleaning business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. House Cleaning Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a house cleaning business varies based on many different variables, but below are a few different types of startup costs for a house cleaning business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your house cleaning business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your house cleaning business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your house cleaning business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

small business plan for housekeeping

Frequently Asked Questions About House Cleaning Business Plans:

Why do you need a business plan for a house cleaning business.

A business plan for a house cleaning business is essential in order to ensure that the business is successful and profitable. The plan will help to clarify the company’s goals and objectives, as well as provide a roadmap for how the business will be operated, promoted and managed. Additionally, having a business plan allows potential investors to better understand the business and evaluate its potential for success.

Who should you ask for help with your house cleaning business plan?

It is recommended to seek the advice of a business consultant, accountant, or small business advisor when creating a business plan for your house cleaning business. Additionally, industry-specific resources such as local cleaning services associations may be able to provide guidance.

Can you write a house cleaning business plan yourself?

Yes, you can write a house cleaning business plan yourself. While there is no single, standard format for a business plan, in general it should include an executive summary, information about the business and its owners, a description of the services offered and how they will be delivered, a market analysis and strategy outlining how the company plans to compete in the local market, a personnel plan highlighting employee roles and responsibilities, and a financial plan that includes projected income, expenses, cash flow and balance sheet. Additionally, depending on the scope of your business plan you may also address such topics as marketing plans, operations plans and legal structure.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Cleaning Service Business Plan Template

Written by Dave Lavinsky

Growthink.com Cleaning Service Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs create business plans to start and grow their cleaning services businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cleaning services business plan template step-by-step so you can create your plan today.

Download our Ultimate Cleaning Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your cleaning services business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a cleaning services business or grow your existing cleaning services business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cleaning services business in order to improve your chances of success. Your cleaning services business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Cleaning Services Businesses

With regards to funding, the main sources of funding for a cleaning services business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Cleaning services business plan template.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cleaning services business you are operating and the status; for example, are you a startup, do you have a cleaning services business that you would like to grow, or are you operating a chain of cleaning services businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cleaning services business industry. Discuss the type of cleaning services business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of cleaning services business you are operating.

For example, you might operate one of the following types:

  • Residential : this type of cleaning services business offers general cleaning services to households. In addition to cleaning services for inside the home, this type of business may also offer exterior cleaning services.
  • Janitorial : this type of cleaning services business serves both residential and commercial clients. These businesses may specialize in a particular niche, such as medical facilities.
  • Carpet Cleaning : this type of cleaning services business clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry also provide a range of other services including dyeing used rugs, damage restoration services, ventilation duct cleaning and other cleaning services.

In addition to explaining the type of cleaning services business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cleaning services business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cleaning services business industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards “green” cleaning services, it would be helpful to ensure your plan calls for eco-friendly product and service options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cleaning services business plan:

  • How big is the cleaning services business (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your cleaning services business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cleaning services business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, schools, apartment complexes, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cleaning services business you operate. Clearly residential customers would want different pricing and product options, and would respond to different marketing promotions than hospitals.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cleaning services businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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With Growthink’s Ultimate Cleaning Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cleaning services businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes businesses hiring internal janitorial staff, and people doing their own cleaning at home. You need to mention such competition to show you understand that not everyone who needs cleaning services will engage a cleaning business.

With regards to direct competition, you want to detail the other cleaning services businesses with which you compete. Most likely, your direct competitors will be cleaning services businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What products and services do they offer?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior cleaning services?
  • Will you provide cleaning services that your competitors don’t offer?
  • Will you make it easier or faster for customers to book your services?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cleaning services business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of cleaning services business that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to standard residential cleaning services, will you offer damage restoration services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your cleaning services business. Document your location and mention how the location will impact your success. Discuss how your location might provide a steady stream of customers. 

Promotions : the final part of your cleaning services business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local bloggers and websites 
  • Social media advertising
  • Local radio advertising
  • Pay per click advertising
  • Banner ads at local venues

Client Retention

Your cleaning service business plan should discuss not just how you will find customers in the first place, but how you’ll hold on to them and discourage them from switching to another firm. After all, it should be much less expensive to keep a customer than to market and sell to a new one. Some methods of retaining customers involve creating the perception of switching costs; that is, that they will lose money and time when switching to a new cleaning service. Others involve fine-tuning your customer service skills into a customer service system around retention.

Loyalty Program

Creating a loyalty program is a positive way of creating switching costs for your customers. For example, by offering a free cleaning after every 10 cleanings, or some specialty service when certain milestones are missed, your customers will worry about losing the value they have saved up that is only of use if they stay with your company.

Premium Customer Levels

Another related retention strategy is to reward the frequency of customer cleanings. For example, customers who order cleanings once a week and keep that up, can be offered entry into your “premium customer group”, marketed with a branded name to build interest. You can offer members of this group more leeway to schedule last minute cleanings, reschedule or cancel, additional perks, or priority customer service of some other kind. Clients who are almost at the point of qualifying may push themselves to reach that point in order to get these valuable perks.

Tracking Retention

Simply by tracking the numbers and percentages involved in your customer retention can yield valuable information about what you’re doing right or wrong and how successful new initiatives are over time. Statistics to track may include customer complaints, the average speed of complaint resolution, the percentage of customers in a given month who were using your services last month, 3 months ago, 6 months ago, a year ago, etc, and so on. When your staff is aware of these statistics and is given targets to work towards, the message that customer service and retention is a priority is heard loud and clear.

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cleaning services business such as serving customers, procuring supplies, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch in a new city.

Management Team

To demonstrate your cleaning services business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in the cleaning services business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in cleaning services businesses and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 customers per week or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $50,000 on building out your cleaning services business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 damage restoration contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cleaning services business:

  • Cost of equipment like vacuum cleaners, power washers, carts, vans, etc.
  • Cost of maintaining an adequate amount of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include any insurance company affiliations or remediation licenses.

Cleaning Services Business Plan Summary

Putting together a business plan for your cleaning services business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the cleaning services business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cleaning services business.

Download Our Cleaning Services Business Plan PDF

You can download our cleaning services business plan PDF here . This is a cleaning company business plan template you can use in PDF format.

Cleaning Business Plan FAQs

What is the easiest way to complete my cleaning service business plan.

Growthink's Ultimate Cleaning Service Business Plan Template allows you to quickly and easily complete your Cleaning Service Business Plan.

Where Can I Download a Free Cleaning Service Business Plan PDF?

You can download our cleaning service business plan PDF template here . This is a business plan template you can use in PDF format.

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How To Write a Housekeeping Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for housekeeping businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every housekeeping business owner should include in their business plan.

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What is a Housekeeping Business Plan?

A housekeeping business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Housekeeping Business Plan?

A housekeeping business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Housekeeping Business Plan

The following are the key components of a successful housekeeping business plan:

Executive Summary

The executive summary of a housekeeping business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

  • Start with a one-line description of your housekeeping service company
  • Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your housekeeping business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your housekeeping firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a housekeeping business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the housekeeping industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a housekeeping business may include residential homeowners, boutique hotels, bed-and-breakfast inns, or those who lease a home. 

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or housekeeping services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your housekeeping business via word of mouth.

Operations Plan

This part of your housekeeping business plan should include the following information:

  • How will you deliver your service to customers? For example, will you do it in person?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. An example of a milestone for a housekeeping business includes reaching $X in sales. 

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific housekeeping industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Housekeeping Business

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Housekeeping Business

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

  • Cash Flow From Operations
  • Cash Flow From Investments
  • Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup housekeeping business.

Sample Cash Flow Statement for a Startup Housekeeping Business

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your housekeeping company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written housekeeping business plan is an essential tool for any new business owner. If you are seeking funding from investors or lenders, a business plan is an essential tool for convincing them to provide the capital you need.  

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Ultimate checklist for starting a cleaning business

Hands in latex gloves cleaning a window

Creating your own cleaning business can be a rewarding experience, but it’s important to make sure you’re prepared for everything that comes with it. This includes starting a cleaning business checklist.

Below is a comprehensive list that you can use as your cleaning business “starter kit”. It includes everything you need to do before launch, so read on to learn more!

  • Starting a cleaning business: The ultimate checklist

These are the seven steps you have to take before you can start your cleaning business:

Table of Contents

Residential cleaning, commercial cleaning services, executive summary, company description, management structure, market analysis, list of services, sales and marketing plan, financial analysis and projections, 3. register and insure your cleaning business, ideal cleaning supplies checklist, cleaning products checklist, cleaning equipment checklist, other important tools, 5. hire additional employees, build your brand, create a website, sign up for social media, 7. invest in tools and resources that improve your business, how much money do i need to start a cleaning business, how much does a cleaning service owner make, how do you charge for house cleaning, closing thoughts on starting a cleaning business checklist, increase sales and leads with method:field services, 1. determine the types of cleaning services you want to provide.

When planning your business, the first thing to do is decide what type of services you’d like to provide. This will narrow down the supplies and equipment you need and determine what you should look for in future employees.

A residential cleaning business will likely only need inexpensive and basic cleaning supplies. In contrast, a company that offers specialized services for commercial establishments (say, high-rise window cleaning) requires more expensive equipment and specialized training for workers.

Below is a breakdown of the two categories cleaning services are divided into.

Residential cleaning service involves cleaning houses, apartments, condo units, and other domestic dwellings. The most common types of residential cleaning solutions are:

  • General home cleaning.
  • Deep cleaning and spring cleaning.
  • Upholstery and carpet cleaning.
  • Basic window cleaning.
  • Chimney sweeping.
  • Pressure washing.
  • Pool cleaning.

Reflection of two people on a window cleaning said window

Image credit: Priscilla Du Preez via Unsplash

You may be surprised by how different commercial cleaning is from residential cleaning. For one, the working hours are very different.

Home cleaners often work during the day or standard business hours. Commercial cleaners, on the other hand,  usually work after business hours to not disrupt office staff.

Customer expectations are also very different for these types of cleaning services.

Residential clients may be more detail-oriented, especially if they are particular about their space. But when it comes to office cleaning, you don’t have to worry so much about the small details.

As mentioned above, the kinds of cleaning supplies and equipment you need also vary. For example, if you work for a hospital, you need medical-grade disinfectants. On the other hand, large offices that need weekly cleaning require industrial-grade vacuum cleaners and floor buffers.

Finally, you’ll notice a stark difference in cash flow.

With a residential customer base, you can charge an hourly rate and expect to be paid at the end of each cleaning session. And if you provide consistent service for a commercial client, you’re likely to be paid monthly.

Here are some commercial cleaning services you can offer:

  • Office cleaning.
  • Janitorial cleaning.
  • Window washing.
  • Medical cleaning.
  • Sports cleaning.
  • Sanitization and disinfection.
  • Post-construction cleanup.

2. Write your business plan

Starting a cleaning business checklist would be amiss without a business plan. Think of this as a blueprint of what you want your business to look like.

Writing a business plan helps cleaning business owners define goals and the scope of work. It ensures you understand the cleaning industry and find market opportunities to scale your business.

Without going into too much detail, here’s a summary of what your business plan should include.

This short section (usually one or two pages long) includes your business’ vision and mission, a description of your services, a summary of the market and your competition, and your competitive advantages. Essentially, this part serves as an outline for your entire business plan.

This is where you’ll describe your business in more detail. Your company description should include:

  • A registered cleaning business name (bonus points if it’s catchy).
  • Your business address.
  • The names of the key people and roles involved in the business.
  • Your company history.
  • The nature of your business.

Part of starting a cleaning business checklist is nailing down the structure of your soon-to-be business.

Will you be operating your business as a sole proprietorship, a partnership, or a corporation? Who are the key members of your business? And what are the percent ownership and level of involvement of each owner?

Think this through and then include these details in your business plan.

Before starting a cleaning business checklist, it’s critical to do competitive research. Get to know what:

  • The cleaning industry is like.
  • The market is like in your prospective service area.
  • The themes and trends are.
  • You can do better than your competitors.

This will give you an edge and help you carve out a place in the market.

This is where you talk about the services your cleaning business will offer. This is the part where you figure out your pricing model and reflect on what makes your business different from (or even better) than your competition.

Consider these questions:

  • Will you charge clients an hourly rate or a fixed fee?
  • Will you bill based on the number of cleaning staff or per square footage?
  • Will you sell bundled services at a discounted rate?

Pro-tip:  If the subject of pricing cleaning services confuses you, this guide on  how much a commercial cleaning business makes  will help you.

Starting a cleaning business checklist is never complete without thinking of how to make money.

Once you know where your strengths lie, figure out how to market your business to your potential customers. Here are some of the things you can include in this section:

  • Your company logo.
  • Your branding guidelines (What colors, fonts, and imagery to use on your business cards, flyers, posters, website, etc.).

Your marketing plan should use the vast social media and digital marketing tools at your disposal. Most customers expect businesses to have a well-designed website, a Facebook and Instagram page, and to be registered in at least one of the following directories:

  • Google My Business.
  • Yelp For Business.

Overhead view of a woman working on a laptop

Image credit: Avel Chuklanov via Unsplash

Starting a cleaning business checklist includes asking yourself the following questions:

  • How much funding will you need in the next five years?
  • How will you use your capital?
  • Where will you get funding?

Be sure to detail how your funds will be used and make a list of the cleaning supplies, equipment, cleaning solutions, office rental costs, company vehicles, employees’ salaries, and bills your operation will have.

Finally, you have to include your projections for your financial outlook for the next five years. Some experts suggest using monthly and quarterly forecasts for your first year.

Before running your business, you need to get permits, a license, and insurance. Here’s a list of some of the things you absolutely must have before you can operate legally:

  • Employee Identification Number:  Also known as an EIN, businesses need a Federal Tax Identification Number for tax filing.
  • Doing business as (DBA) license:  This license allows you to conduct business with a different name than your legal name. This is renewed every five years.
  • General liability insurance:  This protects your cleaning business if a client tries to sue you for any injuries or damages that happen while you conduct business with them.
  • Workers’ compensation insurance:  This type of insurance covers any medical bills your staff has to pay if  they encounter an accident or injury in the workplace.

At this point, it’s also good to get a lawyer and an accountant to help you sort all these requirements.

4. Find the right cleaning equipment and supplies

The right supplies can make or break your cleaning business. Cheap equipment can cost you hundreds of dollars in repairs while using an effective cleaning agent could impress clients enough to get you customer referrals!

Here’s a short breakdown of some of the essential cleaning supplies and equipment you’ll need to get started:

  • Mop, bucket, and washable mop pads.
  • Duster, broom, and dustpan.
  • Cleaning brushes and scrubbers.
  • Microfiber cloth and rubber gloves.
  • Garbage bags.
  • Toilet brushes.

Plastic cleaning containers in pastel colours

Image credit: Anna Shvets via Pexels 

At the minimum, you will need a multi-purpose cleaner, bathroom disinfectant cleaner, kitchen disinfectant cleaner, dishwashing liquid, and glass cleaner. Other things you need when starting a cleaning business checklist are:

  • Carpet shampoo.
  • A descaling agent.
  • Floor cleaner.
  • Laundry detergent.
  • Wood cleaning solution.
  • Vacuum cleaner.
  • Handheld vacuum.
  • Carpet cleaner.
  • Floor waxing machine.
  • Cleaning caddy.
  • Respirators.
  • Company vehicle.

You may not hire employees in the early days of your business, but it’s still good to know when and how to hire people.

One clear indicator that you need more staff is when your customer service falters. When you miss appointments, are unable to answer customer inquiries, or disappoint customers with your service quality — it’s time to grow your team.

Some of the roles you’ll likely need to fill as your business expands are:

  • Office manager.
  • Office assistant.
  • Cleaning staff.
  • Marketing and sales representatives.
  • Customer service representatives.
  • An accountant.

And that’s just the tip of the iceberg! Check out this article for  how to hire workers  and grow your cleaning business.

6. Advertise your cleaning business

Starting a cleaning business checklist means thinking about getting more customers. The first step here is to advertise your business.

After all, you can’t expect to make appointments if people don’t know about you in the first place. Here are some of the first steps you can take towards successfully advertising your business.

Branding is all about having a cohesive story about your business. You want to convey who you are and what services you provide through your brand name, logo, website, etc.

Don’t know where to start with branding? A good first step is to hire a professional to design a uniquely yours logo. From there, you can build your brand around the themes and feel of your logo.

In 2022, you can’t have a successful business without a website.

Your website is your online home base — a place where potential customers can learn about you, communicate with you, and even book an appointment.

With a strong SEO strategy, your website is a great digital marketing tool to rank your website high on search engines to create brand awareness and drive sales.

Like a website, an active social media page is also vital to making it big. With 2.89 billion active users and the ability to create targeted ads, Facebook is your best bet.

You can also advertise the traditional way, with flyers, billboards, and TV spots. But bear in mind that these can cost you a small fortune.

For small businesses starting, digital marketing is a much more budget-friendly approach.

Starting a cleaning business checklist is an excellent first step but if you want to grow quickly, cleaning service software is the way to go. This business solution is designed to help cleaning professionals:

  • Automate key workflows to maximize productivity.
  • Instantly schedule, route, and dispatch jobs.
  • Handle day-to-day operations with ease.
  • Track employee hours for accounting and payroll.

CRMs or customer relationship managers serve as a centralized hub for customers’ data, transaction history, contact information, messages, and other essential details. These help your business provide fast and consistent customer service.

There are also field service software solutions made for businesses that send workers out on fieldwork. Field service software can help you book and schedule appointments, track cleaning crews’ locations and hours while out in the field, monitor inventory, and create invoices from one central hub.

Cleaning services FAQs

You have to invest $2,000 to $10,000 to get a cleaning business off the ground. This should cover business permits, licenses, insurance, supplies and equipment, initial labor, and advertising costs.

According to  ZipRecruiter,  the average salary of a cleaning business owner in the United States is $55,949 a year or $27 an hour.

Cleaning professionals can choose from several methods, including:

  • Per square footage.
  • A flat rate.

Then, you can look up how much your competition charges with your chosen method to give yourself a baseline.

Congratulations, you’re now ready to start your own cleaning business! It’s not an easy task, but it can be enriching. We hope the information in this blog post has been helpful and that you are feeling ready to take on the challenge. Good luck!

Start automating your daily workflows with  Method:Field Services !

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Cleaning Company Business Plan

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Cleaning might be a chore for someone but to some people, it is no less than passion.

And why not, who doesn’t like a nicely organized and spick and span place? Although all of us can accept that some of us are better at it than others.

If you are planning to start a new cleaning services business, the first thing you will need is a business plan. Use our sample Cleaning Company Business Plan created using Upmetrics – Business Plan Software to start writing your business plan in no time.

Before you start writing your business plan for your new cleaning company, spend as much time as you can reading through some samples of cleaning and maintenance-related business plans.

Industry Overview

The cleaning industry stood at a whopping value of 61 billion dollars and isn’t going to slow down any time soon.

Also, with the recent pandemic, the importance of cleaning has grown. And if you know how to organize spaces too there’s no stopping you from building a thriving business.

So, while a bunch of us satisfy ourselves by watching the oddly satisfying cleaning videos on YouTube you could be out there building a profitable business out of it.

But before you go, we have a few tips and business planning hacks compiled for you.

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Things to Consider Before Writing Your Cleaning Company Business Plan

Pick a specialisation.

Pick what kind of spaces you want to clean. It helps you hire people who are the best at a certain job. After all, cleaning different spaces requires a different set of skills and precision.

You can go for anything from cleaning outdoor spaces, hotels, offices, schools, etc.

Above all, having a niche would help you become a specialist at your work and make your customers avail of your service more often.

Decide what additional services you can provide

Sometimes business is all about going that extra mile. Decide what additional services you can provide apart from the primary ones.

This would also largely depend upon the sector of the cleaning industry you are in.

For example, if you clean office spaces, you can specialize in the organization to make your service stand apart. Also, you not only get to charge an additional amount it makes you stand apart from your competitors as well.

Know your target audience like the back of your hand

Knowing your target audience helps you provide better services and change as their preferences change.

The cleaning industry is a lot about putting technology to maximum use.

From machines for better cleaning to booking online cleaning services the way, people clean and avail services have changed drastically. And to keep up you’ll have to change too.

Know your competitors

Knowing your competitors is crucial. It helps you stay ahead of them and have a foresight of what’s going to happen in the industry.

The cleaning industry has minimal entry conditions and is changing rapidly. Hence, knowing your competitors is a must.

Write Your Business Plan

If you have been mocked for cleaning a little too much, don’t take it to heart. Make a business out of it. And here’s a little bit of data to give you the required motivation.

Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample cleaning company business plan for you to get a good idea about how a perfect cleaning company business plan should look like and what details you will need to include in your stunning business plan.

Cleaning Company Business Plan Outline

This is the standard cleaning company business plan outline which will cover all important sections that you should include in your business plan.

  • Market Validation
  • Short-Term (1 -3 Years)
  • Long Term (3-5 years)
  • Mission Statement
  • Keys to Success
  • Units Sold v/s Revenue Chart
  • Company Ownership / Legal Entity
  • Interior Operating Facilities
  • Hours of Operation
  • Start-up Summary
  • Garden Maintenance
  • Grounds Maintenance
  • General Cleaning
  • Disinfecting
  • Customer Service
  • Residential Cleaning
  • Commercial Cleaning
  • Specialty Cleaning
  • Market Trends
  • CMS Market Distribution
  • Competitive Advantage
  • SWOT analysis
  • Distribution Strategy
  • Marketing and Promotion Program
  • Positioning Statement
  • Marketing Channels
  • Pricing Strategy
  • Organization chart
  • Management Team
  • Hiring plan
  • Important Assumptions
  • Brake-even Analysis
  • Profit Yearly
  • Gross Margin Yearly
  • Projected Cash Flow
  • Projected Balance Sheet
  • Business Ratios

After getting started with upmetrics , you can copy this Cleaning Company Business Plan into your business plan and modify the required information and download your cleaning company business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

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Download a sample cleaning company business plan

Need help writing your business plan from scratch? Here you go;  download our free cleaning company business plan pdf  to start.

It’s a modern business plan template specifically designed for your cleaning company business. Use the example business plan as a guide for writing your own.

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About the Author

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Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How to write an effective cleaning services business plan

How to write an effective cleaning services business plan

Key takeaways

  • Write your executive summary last to create the most compelling start
  • Include an actionable business strategy and clear financial plan to prove your growth potential
  • Frame your cleaning business in a positive light—especially for lenders and others outside your team—but always be realistic

Cleaning your house—sweeping, mopping, vacuuming—are chores everyone has to do but few people love. It’s no wonder thousands of homeowners and business owners across the country outsource their cleaning every year. With a strategic cleaning services business plan , you can start a profitable new business that makes the most of this demand.

Here are six key sections you need to include in your business plan template to help you successfully start your cleaning company .

1. Executive summary

Every cleaning services business plan starts with a compelling executive summary that offers a concise overview of its contents.

First impressions are important, and the executive summary is your first chance to introduce your business and explain your purpose. If you’re sharing your business plan outside of your team—perhaps to lenders or potential business partners—it’s crucial to make your summary as enticing as possible. If not, they may not even read the rest of your plan. 

Even if you’re only sharing your business plan within your management team, a strong start gives busy managers the key facts about your business. This allows them to understand and implement your purpose and values until they have time to sift through the more detailed parts of your business plan. An executive summary also helps excite your team about the business they’re helping to build.

A solid executive summary should include:

  • A brief intro to your business
  • Your mission statement , which is a short, powerful phrase that defines what you do (for example, “to provide healthier, safer workspaces for professionals”)
  • What makes you stand out, as compared to other cleaning services
  • An overview of your business strategy and financial plan

Keep your summary brief and put the most impressive facts forward. This section should be no more than one page long, so make sure to leave out unnecessary minor details or flowery language. You can go into much greater detail with the rest of your business plan , which should be at least 30 pages long .

Some business owners find it better to write the executive summary last, which allows you to easily narrow down the best points to highlight and saves time on later revisions.

2. Business description

Your business description section is the place to talk about the details of your company and what it does best. Start off with a paragraph or two that provides details about:

  • Your company’s purpose: Are you a commercial cleaning company or a residential cleaning business ?
  • Your company history: Are you a startup ? If not, how long have you been in business? What experience do you bring to the table? 
  • Your location: Where do you operate? What area do you serve? Do you have office space?
  • Your team: How many employees do you have? How many people work in the front office? How many are on your janitorial team?
  • Your objectives: What specific, measurable goals do you have? You can update your cleaning business plan over time, but choose 1–3 goals you’ll focus on for the next three years, such as “increasing net profits by 110% and reaching 75% growth within our first year .”

Target market

No cleaning business can be the perfect fit for everyone. Be specific about the clientele you want to serve, including your ideal client’s demographics and interests. Explain the problems they’re facing that may lead them to search for a cleaning company .

As an example, a house cleaning service may specifically target upper-middle-class families with children and busy work lives. They need a cleaning company so they can have more time to relax and be with their kids.

If you’re not sure what types of clients you want to focus on yet, do some research on other cleaning businesses in your area. Who are their typical clients? Are there any noticeable gaps you could fill? Are there less saturated parts of your local cleaning industry you could enter?

Value proposition

Your value proposition explains why you’re uniquely suited to serve your target market . You can use this part of your cleaning services business plan to highlight your greatest strengths—for example, if your team members are cleaning industry veterans or if you use particularly high-quality or eco-friendly products.

Cleaning services

Cleaning services business plan: Man washing windows

It’s crucial for you to describe each type of cleaning service you offer. If you offer carpet cleaning , you may give some brief insight into what carpet materials you can clean and what carpet cleaning plans you offer. If you offer window cleaning services , specify whether you work with high-rises or only single-story buildings.

3. Market analysis

As the owner of a cleaning business , you need to keep an eye on trends in your industry and immediate market. The market analysis section of your cleaning services business plan shows your investors and partners both your knowledge and ability to succeed by answering questions like:

  • What is the current state of the cleaning industry ? Is demand or spending projected to grow? Who is seeking services right now?
  • Who are your competitors? Who are their potential customers ?
  • What opportunities and challenges will you face entering the market?
  • Despite the challenges, what gives you a competitive advantage? For example, you may be entering a saturated market, but you could still be the only office cleaning service in your area focused on serving small businesses .

Answer these questions as accurately as possible and back them up with thorough research and data. While you should always aim to put your cleaning business in a positive light to impress potential lenders, partners, and others, your business plan also serves as a guiding document for your company so it should be realistic. Your management team will benefit from understanding the actual challenges they’re facing and how you plan to overcome them.

4. Business strategy

Growth is essential for every company. In this portion of your cleaning services business plan , you’ll flesh out exactly the actions you’ll take to achieve that growth.

A great business strategy includes two components:

Pricing strategy

How you price your cleaning services can have a significant impact on your sales and your ability to reach your target audience. If you’re a new business , it can also affect your ability to attract new customers.

If you’re trying to attract money-conscious clients, it makes sense to offer coupons and deals on your services when you’re first launching your business. Coupons and deals can get their attention quickly, allowing you to make them loyal to your brand before you charge full price—which may still be at or below typical prices in your market. 

On the other hand, if you want to position yourself as a luxury cleaning business, your potential customers might not be seeking competitive pricing and be willing to pay more for higher-quality janitorial services .

Learn about nine pricing strategies you can implement in your business.

Sales and marketing strategy

The other essential component of your cleaning business strategy is your sales and marketing strategy , which explains how you intend to grow your cleaning company through driving business and making sales. This is where you can explain:

  • How you’ll generate leads
  • How you’ll engage those leads and drive them toward a purchase
  • How you’ll keep engaging and retaining customers over time

This section should include all of the strategies you’ll use to promote and market your cleaning business (with details), such as running social media ads, claiming your Yelp Business Page , sending emails, or using traditional marketing like direct mail or print ads.

Most business plans will also include a sales forecast here that explains the results you expect to see based on your marketing efforts.

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5. Management summary

Woman cleaning a hotel room

The management summary of your cleaning services business plan details how your company will operate on a day-to-day basis. A strong management summary will prove your team’s competence as a whole. Below are some subsections to consider including in this part of your plan.

Business structure

This section is relatively simple—just explain who owns your company and what business structure you have ( sole proprietorship , LLC, S corporation, etc.). If you have any other stakeholders, such as employees with equity in your business, make sure to provide this information too.

Management structure

The people behind the wheel of your business are the ones who shape its direction the most. That’s why your business plan should provide a brief biography of each member of your leadership team, as well as their relevant experience. Highlight all of their education and credentials, along with any relevant career accomplishments. For example, if you have 10 years of experience as the operations manager of a national cleaning company, highlight that.

Operations plan

Create a visual organizational chart for readers ( these free templates can help), so potential investors can easily see the hierarchy structure within your company. How do your cleaning technicians receive assignments? Do you have a customer service representative taking calls? Expand on how your cleaning service functions in individual departments and as a complete unit.

6. Financial plan

Writing a business plan doesn’t have to cost any money unless you hire a business consultant to write it for you, which usually costs at least $1,500. However, as you’re writing your plan, you do need to be aware of the costs of running your business.

Use this section to describe what expenses you’ll face as a business. Separate any startup costs (like LLC formation costs ) from ongoing operational costs (like rent, payroll, and cleaning equipment expenses) to present a clear picture of your potential.

It’s critical to be highly accurate with your financial figures in your cleaning services business plan. Overestimating expenses is better than underestimating them so that you or your team aren’t surprised by any additional expenses later on. Do your research on average prices and expenses or even chat with other cleaning business owners if you’re not sure.

Using your sales forecast as reference, present your expected financials for the next three to five years. What will your profit and loss statements, cash flow statements, and other financial documents look like? Use charts and graphs with specific numbers whenever possible. You may want to work with an accountant on this step, as they can advise on what’s realistic.

Put your cleaning services business plan into action

Once your cleaning services business plan is complete, it’s time to start putting it into action. After launching your business, enact your business strategies. Your business plan should provide guidance for at least the next three years, though it’s perfectly normal to need to make adjustments to your objectives and strategies at any time. Get more tips on how to market your cleaning business to take your cleaning services to the next level.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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Free Cleaning Service Business Plan (Download PDF Sample)

Download Our Free Template to Get Started

small business plan for housekeeping

A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

  • Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
  • A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
  • You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
  • A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

example of a cleaning service business plan

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

components of a cleaning business plan

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

  • Owner’s experience
  • Mission statement
  • The leadership team and employees
  • Financial and growth goals

2. Company Description 

  • Why did you decide to start a cleaning services company?
  • What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

  • Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
  • When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

  • Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
  • With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

  • Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
  • You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

  • Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
  • List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
  • Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

  • Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
  • Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

  • Add this section if you need additional funding for day-to-day functions and operational expenses.
  • You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

  • It should include well-researched financial projections for the future to demonstrate your targeted profits. 
  • Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
  • You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

  • You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
  • Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

  • Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
  • This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

Free Resources for the

Is Cleaning Houses a Good Job? Cleaning for a Living

Determine how much you can sell your cleaning business for, letter offering cleaning services: free template you can use, how much do cleaning companies make profit margins.

How to Start a Small Housekeeping Business

  • Small Business
  • Types of Businesses to Start
  • Starting a Cleaning Business
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How to Start Your Own Billing Company

How to start an autobody shop, how to start a pool cleaning business.

  • Does Liability Insurance Cover Equipment Rental?
  • How to Start an Indoor Batting Cage Business

Starting a small housekeeping business can be a way for you to make extra income in your spare time. It can also be the start of your own full-time business if you so choose. Even small housekeeping businesses require attention to some details when you get started to be sure that you are able to take on jobs as they come up. Be sure you have everything in place to make your small housekeeping business a success.

Contact the zoning board at your town or city hall to determine whether or not you can use your home as a business location. You may need to get a variance to use your house as a commercial business location.

Register your business with your state business licensing office to be able to pay taxes and accept payments in your company name. The online resource Business.gov offers a page that will assist you in finding the contact information for your state business licensing office.

Create a list of the services you intend to offer. This is done so you can design an informational flier for marketing, so you can get the proper liability insurance and so you know what supplies you will need to buy. Check with local competition to help develop pricing as well.

Make an inventory of the supplies and equipment you have and compare it to the services you intend to offer. Create a list of the supplies and equipment you do not have and purchase them before you start working at clients' locations.

Purchase business liability insurance. Even if you intend to only work for family and friends with your small housekeeping business, you should have business liability insurance in case something were to get damaged while you are cleaning. Discuss your liability insurance needs with your insurance agent, as bonding might be required as well.

Begin your business by letting family and friends know what services you offer and what your prices are. Give them your informational flier so that they can refer to it when needed. Ask friends and family to circulate fliers for you to help get referrals for new clients. Other marketing methods include a small classified advertisement in your local newspaper and on the various free classified advertising websites on the Internet. Consider posting your informational flier on community message boards that allow businesses to post. Community message boards are commonly found at the public library and city or town hall, as well as local coffee shops and cafes. You could also introduce your services to insurance agents and interior decorators as they may be willing to refer you to their clients.

  • Power Home Biz: Starting a Janitorial Service Business
  • Home Biz Tools: How to Start a Residential House Cleaning Service
  • Entrepreneur: How to Start a Cleaning Service
  • Home Business Center: How to Start a Cleaning Business
  • Develop your schedule ahead of time so that you know how many clients you will be able to take on. Do not overbook yourself, but be sure to keep a list of potential clients in case you lose active accounts.

George N. Root III began writing professionally in 1985. His publishing credits include a weekly column in the "Lockport Union Sun and Journal" along with the "Spectrum," the "Niagara Falls Gazette," "Tonawanda News," "Watertown Daily News" and the "Buffalo News." Root has a Bachelor of Arts in English from the State University of New York, Buffalo.

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ProfitableVenture

Housekeeping Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a housekeeping company ? If YES, here is a detailed sample housekeeping business plan template & FREE feasibility report.

Starting a housekeeping business is one sure way an aspiring entrepreneur who has the required skills and qualifications can earn cool cash in the United States of America. The truth is that a housekeeping business can be started on a small scale and perhaps with a functional home office.

It is important to note that no matter the type of business you choose to start, before launching the business, you should ensure that you carry out your due diligence as it relates to market research, economic and cost analysis and of course feasibility studies.

If you get things right before launching your housekeeping business, it will not take you long before you secure enough clients and start smiling to the bank.

Business plan is yet another very important business document that you should not take for granted when launching your own housekeeping business. Below is a sample housekeeping business plan template that will guide you towards writing your own business plan and ultimately launching your business.

A Sample Housekeeping Business Plan Template

1. industry overview.

A maid, or housekeeper or maidservant, is a female domestic worker who cleans and performs various other tasks in and around the house. Usually, housekeepers were servants in large households that reported directly to the lady of the house.

The Maids, Nannies and Gardeners industry is made up of private households that employ workers for activities primarily related to operating a household. Chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers are also part of the industry.

If you are close observer of the Maids, Nannies and Gardeners industry, you will agree that the industry has performed pretty well in recent time. The first half of the period was especially difficult as poor economic conditions forced households to reduce demand for professional nannies and maids.

Going forward, with unemployment rates forecast to continue falling while disposable income levels continue to rise, conditions for the Maids, Nannies and Gardeners industry are expected to improve.

Statistics has it that in the united states of America alone, there are about 652,985 registered and licensed maids, nannies and gardener agencies responsible for employing about 758,944 people and the industry rakes in $18 billion annually.

The industry is projected to grow at 4.1 percent annual growth within 2011 and 2016. It is important to state that there are no establishments in this industry with the lion market share.

A recent report published by IBISWorld shows that the regions with the greatest concentration of industry participation include the Southeast, West, Mid-Atlantic and Great Lakes. The report further stated that the distribution of industry employees is based on the number of households and median income levels by region.

For that reason, the concentration of establishments varies according to population distribution, with the most heavily populated areas corresponding to the areas with the highest number of industry employees.

Just like any other business, the demand for housekeeping agency services usually declined during recession period due to declining household spending on nanny and maid services and reduced demand from business clients.

As the economy grows, and income increases, there will be corresponding increase in the demand for housekeepers. Despite the fact that the industry seems over-saturated, there is still room big enough to accommodate aspiring entrepreneurs who intend opening their own housekeeping service.

Some of the factors that encourage entrepreneurs to start their own housekeeping services are that the business is profitable and easy to set up and manage with minimal startup capital. Over and above, housekeeping businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.

2. Executive Summary

The name of our company is Mercy Town® Housekeeping Services, LLC. We are a registered and standard housekeeping business that is incorporated under the law of the United States of America.

Our head office will be in a densely populated residential estate in the heart of Sacramento – California, U.S. We are strategically positioned in between a residential center and a campus community and we are set to service the whole of the community.

Our basic service offering will revolve around recruiting, training and deploying housekeepers that will be involved in running errands in and around the house. Although our intention of starting a housekeeping business is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services.

We are quite optimistic that our values and quality of service offering will help us drive our housekeeping services agency business to enviable heights and also help us attract the number of clients that will make the business highly profitable.

We will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our (housekeepers) services over and over again. Our corporate business goal is to be among the top 5 housekeeping services in the United States of America.

As a company, we are willing to go the extra mile to invest in some of the finest professionals we can find and also, we have put processes and structures in place that will ensure that we are always at the top of our game when it comes to trust and excellent service delivery. We have been able to secure permits from all relevant departments in the state of California.

Mercy Town® Housekeeping Services, LLC is owned and managed by Mrs. Mercy Townsend and her immediate family members. Mrs. Mercy Townsend has a degree in Management and over 17 years’ experience in the maids, nanny and gardener services industry in the United States of America prior to starting Mercy Town® Housekeeping Services.

3. Our Products and Services

Mercy Town® Housekeeping Services, LLC is a standard housekeeping agency that offers a wide range of services that revolves around the maid, nanny and gardener services industry. We intend giving our customers every reason to always hire our services which is why we have customized our services. The housekeepers under our agency will carry out services such as;

  • Clean rooms, hallways, lobbies, lounges, restrooms, corridors, elevators, stairways, locker rooms and other work areas so that health standards are met.
  • Empty wastebaskets, empty and clean ashtrays, and transport other trash and waste to disposal areas.
  • Care for children and/or elderly persons by overseeing their activities, providing companionship, and assisting them with dressing, bathing, eating, and other needs.
  • Clean rugs, carpets, upholstered furniture, and/or draperies, using vacuum cleaners and/or shampooers.
  • Purchase or order groceries and household supplies to keep kitchens stocked, and record expenditures.
  • Run errands such as taking laundry to the cleaners and buying groceries.
  • Sweep, scrub, wax, and/or polish floors, using brooms, mops, and/or powered scrubbing and waxing machines.
  • Other related housekeeping services

4. Our Mission and Vision Statement

  • Our vision is to establish Mercy Town® Housekeeping Services, LLC as the leading brand in the maid, nanny and gardener services industry in the United States of America while maintaining an unwavering dedication to our people, values and principles.
  • Our mission as a housekeeping services agency is to develop a highly successful, profitable all round housekeeping services in our community and to become the standard for housekeeping businesses not only in the State of California but also throughout the United States of America.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our housekeeping services agency on the right business foundation.

We want to build a business of dedicated workforce who will ensure that our customers are satisfied and they get value for their money. We aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services.

With the wide range of our service offerings and the plan to sell franchise, we are only expected to employ more than it is required to run a conventional housekeeping services business. Mercy Town® Housekeeping Services, LLC will employ professionals and skilled people to occupy the following positions;

  • Manager (Owner)

Accountant/Cashier

Marketing and Sales Executive

Client Service Executive

  • Housekeepers

5. Job Roles and Responsibilities

Manager (Owner):

  • Responsible for providing direction for the business
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing business deals and payment of salaries
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for managing the daily activities in the organization
  • Prepares budget and reports for the organization
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Regularly hold meetings with key stakeholders to review the effectiveness of the business Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Carrying out induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Identify, prioritize, and reach out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts
  • Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develop, execute and evaluate new plans for expanding increase sales
  • Document all customer contact and information
  • Represent Mercy Town® Housekeeping Services, LLC in strategic meetings
  • Help increase sales and growth for Mercy Town® Housekeeping Services, LLC
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensuring compliance with taxation legislation
  • Handles all financial transactions for Mercy Town® Housekeeping Services, LLC
  • Serves as internal auditor for Prime Mercy Town® Housekeeping Services, LLC
  • Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ services and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Housekeepers:

6. SWOT Analysis

Housekeeping services agency business is one of the many businesses that can easily generate business deals with little stress. We are building a standard housekeeping services agency with variety of services which is why we have decided to subject our business idea to SWOT Analysis.

We hired the services of Mr. Derrick Carrington, a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Mercy Town® Housekeeping Services, LLC;

Mercy Town® Housekeeping Services, LLC is centrally located in a densely populated residential estate in Sacramento – California; our location is in fact one of our major strengths. We are also one of the very few housekeeping agencies in the whole of Sacramento – California that is equipped to carry out a wide range of services as it relates to housekeeping services.

Another strength that counts for us is the power of our team; our workforce and management. We have a team of hardworking and dedicated individuals.

Mercy Town® Housekeeping Services, LLC is a new business which is own by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business.

  • Opportunities:

We are centrally located in one of the family – oriented areas in Sacramento – California and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the maid, nanny and gardener services industry.

The truth is that there are no standard housekeeping businesses within the area where ours is going to be located; the closest housekeeping services agency to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Mercy Town® Housekeeping Services, LLC is unfavorable government policies , demographic / social factors, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

  • Market Trends

The housekeeping services market is dependent on loads of factors. It responds to increase in household spending and improvement in the economy which is why it is trendy to find housekeeping businesses located around areas that can afford their services.

8. Our Target Market

Before choosing a location for our housekeeping services agency business , we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offering. Those who will benefit from our service offering are households, facility managers, hospitals, hotels, hostels and government et al. Below is a list of the people and organizations that our housekeeping services agency is designed for;

  • The government (government guest house and housing estates)
  • Facility managers
  • Hotels and Motels
  • Residential areas
  • Campgrounds
  • Medical facility (Hospitals)

Our Competitive Advantage

Housekeeping services agency business is an easy to set up business that does not require formal training to achieve; anybody can set up a housekeeping services agency business if they have the required startup capital and informal training on how to hire, screen, train and deploy maids.

It means that the possibility of housekeeping businesses springing up in our location can’t be ruled out. We are aware of this which is why we decided to come up with a business concept that will position us to become the leader in Sacramento – California.

We can confidently say that the location of our housekeeping business will definitely count as a positive for us. For the time being, Mercy Town® Housekeeping Services, LLC has no real competitors that can compete with the quality services we offer.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Mercy Town® Housekeeping Services, LLC will generate income by supplying well – trained and screened housekeepers that will offer the following services;

10. Sales Forecast

We are well positioned to take on the available market in Sacramento – California and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our housekeeping business and our clientele base.

We have been able to examine the maid, nanny and gardener services industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Mercy Town® Housekeeping Services, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;

  • First Fiscal Year (FY1):  $250,000
  • Second Fiscal Year (FY2):  $450,000
  • Third Fiscal Year (FY3):  $750,000

N.B : This projection was done based on what is obtainable in the maid, nanny and gardener services industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

The marketing strategy for Mercy Town® Housekeeping Services, LLC is going to be driven by excellent customers service and quality service delivery. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of Mercy Town® Housekeeping Services, LLC Mercy Town® Housekeeping Services, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our housekeeping services agency business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in and around Sacramento – California.
  • Print out fliers and business cards and strategically drop them in houses, offices, libraries, public facilities and train stations et al.
  • Use friends and family to spread word about our business
  • Post information about our housekeeping services agency and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
  • Placing a small or classified advertisement in the newspaper, or local publication about our housekeeping agency and the services we offer
  • Leverage on referral networks such as agencies that will attract clients who would need our services
  • Advertise our housekeeping services agency in relevant magazines, newspapers, TV and radio stations
  • Engage in direct marketing approach
  • Encourage the use of Word of mouth marketing
  • Join estate associations and local chambers of commerce and industry to market our services.

11. Publicity and Advertising Strategy

Mercy Town® Housekeeping Services, LLC is set to create a standard for housekeeping services businesses in Sacramento – California and throughout the United States which is why we will apply best practices to promote our business.

Good enough, there is no hard and fast rule on how to advertise or promote a housekeeping services agency business. Here are the platforms we intend leveraging on to promote and advertise Mercy Town® Housekeeping Services, LLC;

  • Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
  • Advertise our housekeeping services agency business in relevant magazines, local newspaper, local TV and radio stations
  • Promote our business online via our official website
  • List our business on local directories (yellow pages)
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, LinkedIn, twitter, et al to promote our brand
  • Install our Billboards in strategic locations
  • Direct coupon mailing approach
  • Distribute our fliers and handbills in target areas
  • Ensure that all our staff members wear our customized clothes, and all our official cars and trucks are customized and well branded.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Sacramento – California.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market.

  • Payment Options

The payment policy adopted by Mercy Town® Housekeeping Services, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mercy Town® Housekeeping Services, LLC will make available to her clients;

  • Payment with cash
  • Payment via credit cards
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part.

13. Startup Expenditure (Budget)

We have been able to pull cash that will be enough for us to successfully launch a standard housekeeping services agency in Sacramento – California, US and here are the key areas where we will spend our startup capital on;

  • The Total Fee for Registering the Business in Sacramento – California – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
  • The cost for hiring Business Consultant – $2,000.
  • Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $10,250.
  • The cost of accounting software, CRM software and Payroll Software – $3,000
  • The cost for leasing a small office facility – $70,000.
  • The cost for facility remodeling – $30,000.
  • Phone and utility deposits – ($3,500).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for store equipment (cash register, security, ventilation, signage) – $13,750
  • The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, tables and chairs et al) – $10,000
  • The cost of launching a website – $600
  • Miscellaneous – $10,000

We would need an estimate of two hundred thousand dollars $200,000 to successfully launch our housekeeping services agency in Sacramento – California, US.

Generating Funds/Startup Capital for Mercy Town® Housekeeping Services, LLC

Mercy Town® Housekeeping Services, LLC is a business that will be owned and managed by Mrs. Mercy Townsend and her immediate family members. They are the sole financier of the business which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

  • Generate part of the startup capital from personal savings and sale of his stocks
  • Generate part of the startup capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Mercy Town® Housekeeping Services, LLC is to build a business that will survive off its own cash flow without need of injecting finance from external sources once the business is officially running.

Mercy Town® Housekeeping Services, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

  • Business Name Availability Check : Completed
  • Business Registration: Completed
  • Opening of Corporate Bank Accounts: Completed
  • Securing Point of Sales (POS) Machines: Completed
  • Opening Mobile Money Accounts: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of Insurance for the Business: Completed
  • Acquiring facility and remodeling the facility: In Progress
  • Conducting Feasibility Studies: Completed
  • Generating capital from family members: Completed
  • Applications for Loan from the bank: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Printing of Promotional Materials: In Progress
  • Recruitment and training of employees and maids: In Progress
  • Creating Official Website for the Company: Completed
  • Creating awareness for the business both online and in the neighborhood: In Progress
  • Health and Safety and Fire Safety Arrangement (License): Secured
  • Establishing business relationship with vendors and business associates: In Progress

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Sample Scrap Metal Recycling Business Plan

Scrap metal recycling business plan template.

Are you interested in starting a scrap metal recycling business in your locality?

This article will serve as a template for writing a good business plan for your recycling business.

I believe you must have acquainted yourself with the requirements you need before starting up a scrap metal recycling company. You have to put several things in place before you can plan any salvage business.

The most important of which is ensuring you have suitable machines and equipment and know how to handle them; ensuring you have adequate knowledge of where to source for used and condemned ferrous and nonferrous metals; and knowing where to sell your products after recycling.

Here is a sample business plan for starting a scrap metal recycling plant.

BUSINESS NAME: Total Finishing Metal Recycling Company.

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast

EXECUTIVE SUMMARY

Total Finishing Metal Recycling Company is a fully registered and licensed scrap metal recycling business.

Total Finishing Metal Recycling Company will be located in an industrial area in Oklahoma, United States.

We will be fixated on recycling used and condemned ferrous and nonferrous metals and supplying to clients who need our services within Oklahoma and the United States.

Total Finishing Metal Recycling Company will be owned by Jerry Smith, an engineer with loads of experience working in the industry for over 20 years, and his long-time friend and business partner, Michael Scoffs.

We are focused on establishing this scrap metal recycling business to be among the leading scrap metal recycling companies in the United States.

The startup investment sum needed is $500,000. $100,000 each will be contributed by the owners to make up $200,000 of the total startup investment capital.

$100,000 will be borrowed from close friends and extended families, while the remaining $200,000 will be obtained as a loan from our banks.

VISION STATEMENT

Our vision at Total Finishing Metal Recycling Company is crystal clear: we want to be recognized as the standard and top quality scrap metal recycling company whose scrap metal recycling plant will produce top quality products that will be acceptable anywhere in the United States and even all around the globe.

We will achieve this vision by doing all well within our capability and permissible under the laws of the state and the United States.

MISSION STATEMENT

Total Finishing Metal Recycling Company is a company that will readily compete with the top Metal Recycling Companies out there in Oklahoma and even the leading ones in the whole United States.

Our mission is to become renowned as a scrap metal recycling business focused on providing clean and standard recycled ferrous and nonferrous metals to the relevant industries that need our services to help them minimize cost and energy.

SEE: Catalytic Converter Buyers

Also, we want to contribute our own share in ensuring our world is clean and protected from degradation and deterioration resulting from metallic material wastes buried beneath the earth.

BUSINESS STRUCTURE

Total Finishing Metal Recycling Company is a company we hope to start small in Oklahoma. Over time, we will build it into a formidable company capable of competing with the best in the United States.

We know the importance of establishing a solid business structure that can guarantee our business vision of becoming among the best in the United States.

For this reason, we will ensure we do everything within our means to hire only the right employees.

We will establish an interview-based platform to select only candidates who are hardworking, competent, driven, and have some experience in the industry.

We will disregard prejudice and subjectivity and be objective in selecting our employees. In no particular order, the following are some of the positions to be filled:

  • Head, Technical Services.
  • Sales and Marketing Executive.
  • Client Service Executive.
  • Plant Engineers / Technicians and Operators.
  • Human Resources and Administrative Manager.
  • Truck Drivers.

PRODUCTS AND SERVICES

Under United States laws, we are in the scrap metal recycling industry to maximize profits as best as possible. We do not just want to offer any products and services nationwide.

Still, we want to ensure we deliver the very best products and services to our customers all around the confines of the United States, whenever and wherever.

This is why we will offer the following products and services within the United States:

  • Recycling of steel and iron scrap.
  • Recycling of aluminum scrap.
  • Recycling of copper scrap.
  • Recycling of lead scrap.
  • Recycling of other ferrous and nonferrous scrap metals.

MARKET ANALYSIS Market Trends

A keen observer would realize the industry has so many market trends.

The most notable are these players, the Government, and the government campaign in favor of recycling metal scraps for raw materials instead of fetching virgin raw materials.

This is because cost and energy will be saved in the long run.

Another notable trend in the industry is that players locate their recycling plants in areas that are very close to their clients to minimize transportation costs.

Target Market

Our target market includes, but is not limited to, the following:

  • Metal production industries.
  • Roofing and construction companies.
  • Manufacturers and distributors.
  • Automobile manufacturing companies.
  • Ship manufacturing companies.

SALES AND MARKETING STRATEGY

We will do everything possible to ensure we employ the right sales and marketing strategy for our business to guarantee us our spot among the leading scrap metal recycling companies in the United States.

We will start by introducing our scrap metal recycling business. We will send introductory letters and business brochures to manufacturing and production companies.

We will list our business in Yellow Pages ads and advertising in relevant business magazines, newspapers, radio, and TV stations.

We will also use the internet and social media platforms to advertise our business. Most importantly, we will create a functional website for our company.

FINANCIAL PLAN Startup costs

The total startup investment sum required is an estimated $500,000.

Sources of Funds

The owners, Engr, will contribute part of the startup investment sum. Jerry Smith and Michael Scoffs. The other parts will be obtained as loans from our friends, extended families, and banks.

$200,000 will be contributed by the owners from their investments, savings, and sale of stocks; $100,000 will be sourced from friends and family, while the final $200,000 will be obtained as a loan from our banks.

SALES FORECAST

The following is a sales projection for Total Finishing Metal Recycling Company for the next three years.

Year One                     $250,000 Year Two                   $600,000 Year Three                 $1,000,000

This sales projection is based on several factors, such as the location of our scrap metal recycling business and other obtainable statistics in the industry.

However, this projection does not consider the presence of a key competitor within the exact local, no rider, or the occurrence of any significant economic meltdown.

The business plan sample above is a detailed scrap metal recycling business plan sample. This business plan sample presents all the business areas that need attention.

It presents the executive summary of the complaints, the vision, and misprints of the products and services of their clients. It’s the sales and marketing strategy to achieve the set vision.

I hope this business plan sample will serve as a helpful template guiding you to write a good business plan for your scrap metal recycling business.

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small business plan for housekeeping

Small Business Trends

How to create business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan for your new venture. In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

small business plan for housekeeping

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

business plan

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Small Business Deals

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

business plan

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

  • Introducing three new products within the first two years of operation.
  • Achieving annual revenue growth of 30%.
  • Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

business plan

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

business plan

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

business plan

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

business plan

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

  • Innovative and eco-friendly product offerings.
  • Strong commitment to sustainability and environmental responsibility.
  • Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

  • Limited brand recognition compared to established competitors.
  • Reliance on third-party manufacturers for product development.

Opportunities:

  • Growing consumer interest in sustainable products.
  • Partnerships with environmentally-focused organizations and influencers.
  • Expansion into international markets.
  • Intense competition from established technology companies.
  • Regulatory changes could impact the sustainable technology market.

Competitive Analysis

business plan

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

business plan

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

business plan

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

business plan

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

business plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

business plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

  • Year 1: $1.5 million in revenue, with a net profit of $200,000.
  • Year 2: $3 million in revenue, with a net profit of $500,000.
  • Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

business plan

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

  • Revenue: $1,500,000
  • Cost of Goods Sold: $800,000
  • Gross Profit: $700,000
  • Operating Expenses: $450,000
  • Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

business plan

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

  • Depreciation: $10,000
  • Changes in Working Capital: -$50,000
  • Net Cash from Operating Activities: $210,000

Investing Activities:

  •  Capital Expenditures: -$100,000
  • Net Cash from Investing Activities: -$100,000

Financing Activities:

  • Proceeds from Loans: $150,000
  • Loan Repayments: -$50,000
  • Net Cash from Financing Activities: $100,000
  • Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

business plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

  • Mission statement
  • Business Overview
  • Key products or services
  • Target market
  • Financial highlights
  • Company goals
  • Strategies to achieve goals
  • Measurable, time-bound objectives
  • Company History
  • Mission and vision
  • Unique selling proposition
  • Demographics
  • Psychographics
  • Pain points
  • Industry trends
  • Customer needs
  • Competitor strengths and weaknesses
  • Opportunities
  • Competitor products and services
  • Market positioning
  • Pricing strategies
  • Organizational structure
  • Key roles and responsibilities
  • Management team backgrounds
  • Product or service features
  • Competitive advantages
  • Marketing channels
  • Advertising campaigns
  • Promotional activities
  • Sales strategies
  • Supply chain management
  • Inventory control
  • Production processes
  • Quality control measures
  • Projected revenue
  • Assumptions
  • Cash inflows
  • Cash outflows
  • Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

business plan

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

  • Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
  • Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
  • Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
  • Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
  • Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

  • Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
  • Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
  • Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
  • Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
  • Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
  • Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
  • Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
  • One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
  • Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
  • Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

business plan

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

  • It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
  • It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
  • It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
  • It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
  • It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
  • It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
  • It presents the company’s financial projections, showing its potential for profitability and return on investment.
  • It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
  • It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
  • It establishes clear, measurable objectives that serve as performance benchmarks.
  • It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
  • It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
  • It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
  • It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

Image: Envato Elements

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3+ Housekeeping Action Plan Examples in PDF

housekeeping action plan examples

Housekeeping Action Plan

3+ housekeeping action plan examples, 1. employee housekeeping action plan, 2. housekeeping corrective action plan, 3. housekeeping services action plan, 4. housekeeping action plan template, definition of housekeeping, definition of action plan, definition of housekeeping action plan, importance of action plan, tools for housekeeping action plans, tips for housekeeping action plan, why is a time frame important for an action plan, is a short term goal still part of the action plan, how possible is it to tackle the goal of cleaning every room in one day, what can i compare my action plan with.

employee housekeeping action plan

  • State your objectives – Keep your objectives practical or realistic. Objectives that are not realistic are difficult to achieve.
  • Set a time frame – Setting time frames for your action plans. Not only is this practical and better, it also lets you see which of your plans should be completed first. Setting a time frame should be a part of your action plan.
  • Write down the steps taken – Your action plan should also include the steps taken to achieving the goal. From the steps that took you to the right place and the steps that made you take action.
  • List your milestones – Even the smallest and simplest milestone made in your action plan, write them down. This is a stepping stone achievement you did. Be proud of it.
  • Update your action plan – For every achievement you made, update and repeat. Every goal you have reached, or every milestone you have made, update your action plan and make newer plans.

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A well-designed marketing plan can help you raise awareness of your business, attract more customers and boost sales.

Use this guide to develop a 12-month marketing plan and integrate it into your company’s business plan.

Step 1: review the market.

Your plan needs an introductory section – a description of where your business stands today and how you intend to put your marketing plans in place (or change them) and what this will mean to your business the next 12 months.

Your introductory section will contain:

  • A  description of your business  - What products or services do you offer?
  • Are there sections of you target market that are underserved and will your product or service fill that void? If so, write a brief explanation of what this market is like and how your products are going to get the attention of the consumer.
  • Does the market want or value your service or product? Why?
  • Is there enough money to be made with your product or service in your target market?
  • How much of a profit will you need to make for your business to pay off?
  • Is your product or service already well known?
  • Do you have high customer loyalty?
  • Do the local trade organizations endorse your product?
  • Do you lack brand recognition?
  • Do you face a limited budget?
  • Does the competition within this market leave room for you to be competitive?
  • Is your geographic location a positive or a negative?
  • Your competitor’s failure to provide flexible service may be an area you can exploit.
  • Does the competition ignore the local market?
  • Have laws or statutes related to your business been changed?
  • Will future area construction affect your current traffic patterns?

Step 2: Overview of Your Target Customer

Your plan must contain some information about your customers (either existing customers or prospective customers). Your overview should examine:

  • Who they are?
  • What do they want?
  • What motivates them to buy?

Here, you can include a simple list of information about your customer, some basic demographic info and some more detailed information as it relates to your product, such as:

  • Any buying characteristics?
  • How does my customer normally purchase similar products?
  • Who’s the decision maker or primary buyer?
  • What is your target customer’s motivation for buying (do they want to look good, learn to save money, increase health, etc.)?
  • What kind of habits does your customer have, specifically where do they get their information (magazines, trade shows, newspapers, the web, etc.)?
  • Do you have a niche that you are trying to target or appeal to?
  • Are there any unifying criteria (they are all attorneys, accountants, hair dressers, etc.)?
  • Any specifics (i.e., only estate attorneys)?

Step 3: Your Business Goals

Very briefly, list your company’s goals for the upcoming year: both marketing and sales goals. It’s important to put your goals down on paper. Make sure you include elements of your business that are possible to track so you can gauge your progress.

Your goals should be:

  • Time Specific

For instance, a goal of “increasing sales of accounting software” is not very specific or measurable. But a goal of “increasing sales of accounting software by 20 percent over the next 12 months” is much more specific and measurable.

Your goal section should include information about your gross sales target for your business, goals for your marketing efforts as well as plans for future growth.

Step 4: Your Strategies and Tactics

This section is the heart of your marketing plan. It details what your marketing message is, what you plan to do to market your materials, how you plan to achieve your marketing goals and what tactics you’ll use to meet them.

Your marketing message determines how you want to communicate your message to the customer. What story about your business do you want to tell? Here are some of the key points to include in your strategy:

  • What it is that you do?
  • What’s special about your customer?
  • How do you perceive your potential customer’s problems?
  • Are these problems critical to your customer, if so how? How can you solve these problems?
  • What are the benefits that customers will receive from your products or services?
  • Do you have testimonials from customers about your products or services?
  • What details can you give about your pricing structure for your goods or services?
  • What kind of guarantee are you willing to offer customers?

Your tactics are the means that you will use to inform your customer about your business and your products. Your tactical plan will include all the steps you need to take to meet your goals. Are you planning to advertise in a particular way? Will you be attending trade shows? Do you plan to offer a special promotion? Your tactics need to be carefully spelled out, with dates and actions associated with them, and what tools you’ll use to reach your customer.

Your tactics will include the actual elements you will use to deliver your message to the customer. Of course, you want to use a method that is going to give you the highest return on your marketing dollar. You’ll use tactics that are going to get you in front of your target customer or niche market.

Which tools or medium you use should be the correct blend of market, message, and medium. For instance, if you’re marketing your Yoga fitness center and the benefits to triathlon training, you wouldn’t place an ad in a magazine targeted at senior citizens.

Some of the tools you may choose to use are:

Step 5: Your Budget

The last section of your plan will break down the projected expenses of your marketing efforts. This section includes any estimated expenses for the creation, development and distribution of your materials. Your budget plan should include the estimated purchase cost of raw materials, printing and postage. If you plan to take part in any trade shows, your travel costs, booth fees, setup costs plus any other particular expenses should be accounted for.

You develop a marketing budget initially by simply calculating your initial marketing expenses. Once you have that information down on paper, you can go back and either do more research or add more details to further refine your calculations.

If your business has been running for a while, you know how much money your current sales are generating. You can use that information to divide into your past marketing expenses and calculate your “cost of marketing.” That will also tell you what it cost you to sell one unit or what it cost to acquire one customer. If you haven’t been in business long, or are just starting out, you can use your initial sales goals as the basis for developing your marketing budget. Of course, you’ll have to revise these figures once you get actual sales.

Calculate Your Cost of Acquiring Each New Customer

1. Distribute ____________ (quantity of promotional effort) by ________ (medium)

2. At a total cost of $__________

3. Acquire ______ new customers as a result

4. Divide the money spent by the number of new customers: $______ divided by _____ = $______

5. By using this media message to reach this target market, the cost to acquire 1 new customer is: $_______

6. To get _____ (goal) customers the budget would be: ____ (number of customers) x $_______ (cost per customer) = $______________

After you have an estimate of the cost to sell an item or acquire a customer, you’ll have a good understanding of how much money you should budget to increase your sales and meet your sales goals.

Your plan should never be set in stone. If you make changes to a tactic you can always update your marketing plan to reflect those changes.

A solid, well thought out marketing plan will help you focus on how you need to expend your efforts. It might take some work to find the initial information, but once you have a plan in place, you can invest your time, energy and motivation into making your business a success.

Here's a highly effective 80/20 guideline you can use. Invest 80% of your advertising budget and effort in proven promotions and 20% in testing new variations. Most businesses using this system continue growing, even in a highly competitive market.

Step 6: Your Resources

Determine who on your team will handle your planned marketing efforts. If you do not have the staff or knowledge in-house, consider hiring a vendor to help you. 

Consider including a  SCORE mentor  as part of your team. Your mentor can review your plan and help you identify opportunities that you may have overlooked or help find solutions to difficult challenges.

Copyright © 2023 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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How to get a business phone number

Brynne Conroy

Sierra Campbell

Sierra Campbell

“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.

Published 8:02 a.m. UTC Jan. 11, 2024

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Featured Image

shapecharge, Getty Images

After you’ve set up your business , opened a business bank account and registered your domain , you might be interested in securing a business phone number. A business phone number helps give your business legitimacy and protects your privacy. 

Purchasing and maintaining a business phone number doesn’t have to be outrageously expensive – you can find options starting at just $10 per month. If you have more wiggle room in your budget, you might also be interested in toll-free or international business phone numbers, which can help cement a national or international presence for your company.

What is a business phone number?

A business phone number is simply a separate phone number for your business. It’s not tied to any specific location or device – the vast majority of providers allow you to access it remotely from wherever you are, thanks to cloud technology. There are several different options depending on your business needs, such as whether you need a phone number with your local area code or have an international customer base. 

Do you need a business phone number?

You might need a business phone number if you’re conducting a lot of business over the phone. If you’re listing a phone contact on your website, business cards or any other public-facing mediums, a business phone number can keep your personal cell from ringing off the hook at all hours. It can also protect your personal privacy.

Another benefit of a business phone number is that it makes your business look more professional. It demonstrates that your business is established enough to be an entity separate from yourself and that you take your work seriously. Even if you don’t brag that you have a separate business phone number, customers and clients will be able to tell by your voicemail and caller ID.

Types of business phone numbers

Featured voip phone service offers, ringcentral.

small business plan for housekeeping

Via Ringcentral’s Website

Monthly fee

$30 per user

Live chat support

small business plan for housekeeping

Via Zoom’s Website

$10 per user

Getting a business phone number isn’t too complicated, but there are some necessary steps you will want to follow to ensure your number is up and running right away and without issues.

1. Choose a provider

The first thing you need to do is find a VoIP (Voice over Internet Protocol) provider. Other than the price, you’ll also want to consider whether or not the type of business phone number you need is provided. 

Other things to look for include:

  • Free trials.
  • Customer service support options. 
  • Texting capabilities. 
  • The number of people allowed to attend conference calls. 

2. Purchase and register your phone number

Once you’ve found the perfect VoIP provider, you’ll need to purchase and register the phone number. This is where you’ll select your area code, country code or vanity number. Remember that it may take a couple of tries to find the perfect number – you’re limited to what’s currently available. 

3. Set up extensions if necessary

If you have a team, you might want to set up separate extensions for each employee or department. Even if you don’t have multiple employees, you might want to set up an extension for each department so you can easily identify the general needs of your customer or client before you even pick up the call. 

Some providers may allow you to add DID (Direct Inward Dialing). That way, if someone needs to reach Cathy in Accounting , Cathy can give them a direct number rather than making the client go through an automated menu with extension options.

Top business VoIP providers

After careful analysis, we found the best VoIP phone service providers on the market today. In the number one slot is Google Voice, which offers reliable service through low-cost plans, though this option isn’t a great fit if you’re looking for a toll-free or vanity number. Both Dialpad and Intermedia Unite are a bit more expensive but offer a wider variety of options and features. 

Best VoIP service

Google voice.

Google Voice

Toll-free numbers available

Customer service support, what you should know.

Google Voice starts at an affordable $10 per month, but also comes jam-packed with features. You get things like free unlimited texting in the U.S., free voicemail transcription and call forwarding in all packages. In the higher-tier Standard ($20 per month) and Premier ($30 per month) plans, you’ll also find features like ad-hoc user call recording and eDiscovery for calls, voicemails and text messages.

Google Voice is affordable, reliable and has a ton of great features, but there are some things it can’t handle. For one, you can’t get a toll-free number with Google Voice. While you can get an international number, this option is only available in the Premier package.

If you’re looking for a local or international number at a lower price point, Google Voice can be a great match for your needs. If customer service support is a priority or you want a toll-free number, though, you may want to look at the following options instead.

Pros and cons

  • Low pricing compared to competition.
  • Calls to Canada and many European countries included in all packages.
  • Unlimited texting in the U.S.
  • Free transcription.
  • Extremely limited customer support.
  • Toll-free numbers not available.
  • Relatively small library of third-party integrations.

Best for text integration

Dialpad

If you pay annually, Dialpad will only cost you $5 more per month than Google Voice, and you’ll get access to live chat customer support. If you pay on a monthly basis, the cheapest Dialpad package costs $23 per month (rather than $15 per month.) There’s also a Pro plan ($25 per month if paid annually, $35 per month if paid monthly) and an Enterprise plan that requires an individualized quote. These larger packages come with phone support.

Both international and toll-free numbers are available through Dialpad, but they can more than double the cost of your monthly plan. Dialpad also provides seamless text integration, whether you’re texting intra-organization or to an external account like a client or partner. Transcriptions are available for calls, meetings and voicemails, and the service has integrations for Microsoft 365, Microsoft Teams and Google Workspace.

Overall, Dialpad is a comprehensive service that offers extra services you won’t find with Google Voice – like live customer service representatives and toll-free numbers – for a marginal bump in price if you pay annually. However, meetings only host a maximum of 10 participants, so if you have a larger organization, it might not be the best option.

  • Toll-free numbers available.
  • Live chat support available to all members. Phone support available to Pro and Enterprise customers.
  • Competitive pricing.
  • Best text integration.
  • Meetings max out at 10 participants with highest-tier plan.
  • To access features like phone support and Microsoft Teams integrations, you’ll need a Pro plan or higher.
  • Adding a toll-free number could double your monthly subscription costs.

Best for bundling with devices

Intermedia unite.

Intermedia Unite

Intermedia Unite isn’t the cheapest option, but it does provide robust features. All packages include live chat and phone support, free international calling to 33 countries located around the globe, call forwarding, voicemail transcription and SMS text messaging. You’ll also get a free device, like a desk phone or headset when you sign up. For all packages, if you want to archive data you’ll have to pay extra. Toll-free numbers are available, though you will pay extra for each inbound call.

Intermedia Unite costs either $27.99 (Unite Pro) or $32.99 (Unite Enterprise) per user per month. Both packages are fairly expansive when it comes to features, but the extra $5 per month per user for Enterprise might be worth it to you if you need higher limits for number of participants, integrations like Salesforce or supervisor functions.

  • Robust customer support for all users.
  • Capacity to serve large companies .
  • Not the cheapest option.
  • Data archiving costs extra.
  • Users report various problems when using the mobile app.

Frequently asked questions (FAQs)

While you can get a free Wi-Fi phone number through services like TextFree or Dingtone, you’re not going to get the full range of features your business might need like you would with a paid VoIP service. If you’re on a budget, Google Voice does provide local numbers for as little as $10 per user per month. 

Yes, you can pick your own business phone number. If you’re looking for a specific vanity phone number – whether with a local area code or as a toll-free number – expect to pay a premium. It is cheaper to get a generic number, but you may find that paying extra for the branding is worth it. 

Yes, you can access your business phone number from any internet-connected device when you use a VoIP service. That almost always includes your cell phone. 

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Brynne Conroy

Brynne Conroy has over 12 years of experience writing about money, with a particular focus on women's finances and small business lending and credit products. Her debut book was an Amazon #1 New Release across multiple categories, and she has been awarded a PEN America grant for the body of her work in the field. Find her bylines on LendingTree, Her Agenda, GoBankingRates, and Business Insider, and features on MSN Money, Jean Chatzky's HerMoney, and Yahoo Finance.

Sierra Campbell is a small business editor for USA Today Blueprint. She specializes in writing, editing and fact-checking content centered around helping businesses. She has worked as a digital content and show producer for several local TV stations, an editor for U.S. News & World Report and a freelance writer and editor for many companies. Sierra prides herself in delivering accurate and up-to-date information to readers. Her expertise includes credit card processing companies, e-commerce platforms, payroll software, accounting software and virtual private networks (VPNs). She also owns Editing by Sierra, where she offers editing services to writers of all backgrounds, including self-published and traditionally published authors.

How to start a small business: A step-by-step guide

How to start a small business: A step-by-step guide

Business Eric Rosenberg

  • Electronics

The Best of CES 2024: What We’re Looking Forward to Most

A TV in an apartment with panoramic views.

You may not have been able to join the 100,000-plus visitors to the Consumer Electronics Show this year, but rest assured: We brought more than a dozen of our writers and editors to Las Vegas to find the coolest things on the horizon.

Make no mistake—most of the stuff at CES is overhyped nonsense that most people don’t need. But we did notice some genuinely exciting things this year, including the one item almost all of us were talking about: a TV that becomes completely see-through.

Here’s more about that, and a baker’s dozen other things that we’re looking forward to in 2024:

A TV you look through

A LG Transparent OLED (LG OLED T, LG OLED Signature T).

LG Transparent OLED (LG OLED T, LG OLED Signature T) , later this year, price TBD

LG’s wireless, transparent OLED TV is a fantastical concept that few people will buy—but everyone will want.

Using proprietary wireless video technology and some kind of pixel magic that LG didn’t fully explain, the 77-inch 4K transparent OLED TV creates images that seem to float in space.

Fish appear to be swimming in midair. Snow appears to materialize in your living room. When turned off, the TV basically disappears.

It also has a rolling contrast screen that can slide up behind it to turn it into a traditional OLED TV.

It has no bezel, no wires, nowhere to plug anything in, and—somehow—no discernible heat signature (I reached behind the transparent display, and it was surprisingly cool).

While there is a roughly 1-inch-thick screen suspended in the TV’s housing frame, you can see right through to the wall behind it, though the glass still has a slight sepia tone. The transparent display creates a kind of faux 3D effect while you’re watching, such that the images appear to occupy the full space between the wall at the rear and the front of the screen.

Though AV fans may argue that the effect dispels traditional cinematic immersion, it’s still an undeniably captivating spin on the usual TV-watching experience.

LG has stated that the LG OLED T will be available to buy later this year, and though we’ll love to see it show up in department stores and hotel lobbies, it’s not likely to be priced for the average buyer—unless you have tens of thousands to spare for a nearly invisible TV.

A more comfortable heart-rate monitor

A Garmin HRM-Fit.

Garmin HRM-Fit , available now, $150

Garmin unveiled the HRM-Fit , which attempts to eliminate some of the long-standing discomfort associated with wearing a heart-rate monitor.

In the demos we saw, the HRM-Fit clipped to a sports bra, negating the need to wear a band across the entire chest, which we’ve noticed sometimes leads to chafing or irritation with other monitors.

Aside from heart rate, the monitor also tracks steps and calories burned, as well as feedback on your running strides (through the Garmin Connect app). Garmin advertises the HRM-Fit as having a one-year battery life.

A smart gadget for good boys

A boxer dog sitting next to a Pawport.

Pawport , May 2024, from $450

The smart home was ubiquitous at CES, with internet-connected models of nearly any device imaginable on display.

Topping my list of favorites was the Pawport , a smart pet door that opens and closes automatically when your pet approaches.

What is so appealing to me (note, I don’t even have a pet and am still unreasonably thrilled by this thing) is how thoughtfully the software and hardware were designed. The result is the essence of what makes a “smart” device desirable.

The Pawport consists of a pair of powered aluminum doors connected by steel hinges to a steel frame. You screw the frame around an existing pet door and then slide the Pawport down over the frame.

Around the inside of the doors is rubber weatherstripping that compresses when the doors close to form an airtight seal. The doors are either insulated or have rechargeable, slide-in batteries that last several months between charges.

On top is a suite of intuitive touch controls, including open, close, lock, and power.

The companion to the doors is a collar fob with a rechargeable battery that sends a Bluetooth signal to the Pawport so that it opens when the pet approaches from inside or outside. It’s also smart enough not to open the door if your pup decides to lie down within range of the door.

The Pawport is due in May and will be sold in a range of sizes and finishes—that’s plenty of time for me to convince my wife that a dog is the thing our family is really missing.

Security over the longer range

An Abode Edge Camera.

Abode Edge Camera , later this year, $200

Outdoor security cameras should help give you peace of mind, but if Wi-Fi connection issues plague your outdoor cameras, you’ll find no peace.

Abode’s new answer to that problem—the Abode Edge Camera—replaces traditional Wi-Fi with HaLow wireless technology, which gives it a range of almost 1.5 miles.

In addition to long range, HaLow is good at penetrating structures, making this camera suitable for outdoor use while the unit’s wireless hub, which connects to your main network, sits safely indoors.

The weatherproof camera includes a 6,000 mAh rechargeable battery, which the company says will power the camera for up to a year.

The camera can integrate with Abode’s security systems, including the one we reviewed .

Other security camera companies have tackled the long-distance Wi-Fi problem by skipping it altogether and including 4G LTE connections in their cameras, but those models require an expensive subscription fee through carriers such as T-Mobile and Verizon.

Abode’s Edge camera is expected to sell for $200 and requires just a $4-per-month service plan for cloud video storage.

Simple, (almost) instant smoking

A GE Profile Smart Indoor Smoker.

GE Profile Smart Indoor Smoker , available now, $1,000

At CES I saw more grills, smokers, and meat thermometers than in my local Home Depot, but the standout was the countertop GE Profile Smart Indoor Smoker .

Smoking adds distinct flavor to all kinds of foods, but it’s typically done over lower temperatures for long hours, requiring the cook to camp out in the backyard by a hot black metal bin to feed the fire and actively manage the smoke and the temperature. To do it well, in other words, you need passion, time, and skill.

If the GE Profile Smart Indoor Smoker works as billed—the company says you can set it to specific recipes and let it do the work, or you can independently control the heat or smoke level—it can effectively turn smoking into a readily accessible cooking technique for anyone who wants it, just like air frying or sous vide . Imagine popping a few eggplants into a microwave-sized appliance to make killer homemade baba ghanouj on a weeknight, or smoking your own spice blends or chiles whenever the mood strikes.

I got a sneak peek at this cooker late last year on a research trip to the GE Appliances manufacturing plant in Louisville, Kentucky, where I got to sample some perfectly prepared wings hot out of the box—tender, smoky, sweet, and moist.

A few more important details: The smoker uses the same pellets as traditional pellet smokers do. It fits 40 wings, a brisket cut in half, or a whole chicken, and it has the same technology to keep the smoke safely inside the appliance and out of your home as the hearth oven made by Monogram, GE Appliances’s luxury brand.

A simple pocket drone for action selfies

A HoverAir X1.

HoverAir X1 , available now, from $350

DJI has had a death grip on the hobby drone market for the past few years, and for good reason. The image quality, control systems, and autonomous flight modes on the brand’s drones have excelled in our testing, and DJI’s lineup satisfies almost every budget and need.

That’s why I was excited to find a tiny, cheap, and potentially uniquely usable drone made by a different company at this year’s CES.

The HoverAir X1 is a 4.4-ounce, foldable drone that aims to enable people to capture quick and easy close-up footage. It lacks a dedicated controller, instead focusing on autonomous flight modes and subject-tracking software to follow activities.

We’ll be testing this drone against our picks to see if this $350 model ( $400 with two extra batteries ) can compete with the much more expensive and versatile DJI Mini Pro series. While we don’t think it’ll replace the more expensive cinematic drones, it may be a useful and relatively affordable tool for folks looking to capture simple follow-along footage.

Wash and dry in one laundry machine

A GE Profile UltraFast Combo Washer/Dryer.

GE Profile UltraFast Combo Washer/Dryer , available now, $2,900

In the future, will a combo washer/dryer actually dry your clothes?

Combo washer/dryers were plentiful at CES this year, and we found the GE Profile UltraFast Combo Washer/Dryer to be the most intriguing.

Two-in-one laundry machines aren’t new, but they’re generally less popular. These machines are heat-pump dryers, which use a closed-loop heat system (no vents) to dry clothes at a lower temperature. In practice that has made them less effective at drying clothes.

Developing the UltraFast Combo required years of GE research into heat-pump dryers, which has resulted in patented technology meant to boost the drying process. If this new approach substantially improves drying performance, it could be the beginning of a major change for laundry appliances.

A ventless machine that requires less space and less time to operate could transform how people do laundry. Even better: Heat-pump dryers use substantially less energy than traditional dryers, and these home appliances qualify for home energy rebates under the Inflation Reduction Act. We’ll be testing this combo washer/dryer, along with several others, later in the year.

In-ear translation and out-of-ear sound

A Vasco Translator E1.

Vasco Translator E1, June 2024, $390

Vasco has put its impressive handheld live translator into an earbud format. The Vasco Translator E1 earpiece translates nearly 50 languages in real time (though it still needs to be connected to an app on your phone).

And if the final product works like the demo, its performance will be impressive.

Vasco spent a lot of time working with linguists to address idioms and variations in meaning that direct word-for-word translations don’t consider, which can be crucial to understanding someone in business settings, at medical appointments, or when you’re speaking with local police. The translated text is visible in the app and spoken through the earpiece.

MagSafe-like wireless charging for Android phones

A Baseus Qi2 Magpro Magnetic Wireless Charging Car Mount.

Baseus Qi2 Magpro Magnetic Wireless Charging Car Mount , early 2024, price TBD

Big advancements in charging technology are rare, but a new development in this sphere was hard to miss at this year’s CES: Qi2 (pronounced “chee two”) wireless charging.

Like Apple’s MagSafe, Qi2 uses rings of magnets to ensure easy alignment between phone and charger, and it allows any compatible device to charge at up to 15 W—twice as fast as the original Qi spec could deliver. Even better, it isn’t proprietary to Apple, so any device that rolls out with a Qi2 certification going forward ( maybe the next Pixel? ) will be able to take advantage of its faster charging speeds and sturdy magnetic connection.

Of all the Qi2 chargers we saw on the showroom floor this week—and there were many, from well-known brands like Anker, ESR, and Hyper—we’re most excited about a wireless-charging car mount from Baseus ( set to launch in early 2024). Not only does it support Qi2’s 15 W charging speeds, but it also has a small built-in fan to help your phone stay cool. This is handy since wireless chargers in general are prone to overheating, which can damage your device’s battery over time.

Turntable music that doesn’t have to stop

A Victrola Automatic Turntable.

Victrola Automatic Turntable , later this year, $200

While some vinyl enthusiasts want turntables that let them tweak every aspect, others, especially those new to the hobby, want something that doesn’t require so much homework—or money.

The Victrola Automatic is the latter kind.

As a fully automatic turntable, it lowers the tonearm to begin play and raises it at the end. Just place your record down and hit the play button. Victrola also introduced a repeat mode that automatically moves the stylus back to the beginning of the record and plays it again (and again), a useful feature if you’re spinning a favorite.

The Victrola Automatic can connect to wired or wireless speakers and includes RCA outputs with a switchable preamp, plus Bluetooth to stream to a pair of wireless speakers, such as the Edifier S1000MKII , our pick for the best powered speakers with Bluetooth.

Computer monitors go OLED

A Asus ROG Swift OLED PG32UCDM Monitor.

Asus ROG Swift OLED PG32UCDM Monitor , later this year, price TBD

PC monitors are getting bigger, brighter, and equipped with far more contrast than ever before.

Nearly every PC vendor announced a new 4K OLED monitor at CES, so we expect a lot of competition for our best 4K monitor guide this year.

Most LCD monitors you’ve seen have a backlight that shines through the TV’s picture, illuminating it to be visible. In OLED technology, each one of the screen’s pixels illuminates itself and can individually turn on or turn off for the most pure black tones.

For gamers, this year’s OLED displays are especially eye-catching. The LG UltraGear 32GS95UE , for instance, can switch what’s on the display at 240 Hz, or 240 times per second. That higher refresh rate makes animations and motion on the screen seem more crisp and real. And the 32GS95UE can even boost the refresh rate to a staggering 480 Hz, if it knocks its 4K resolution down to 1080p. For everybody else, OLEDs offer fantastic color accuracy and nearly infinite contrast.

We’ll be keeping our eyes out for that LG monitor, as well as Asus’s ROG Swift PG32UCDM , which supports the DolbyVision HDR format.

AI comes to your laptop

A close-up of a laptop screen.

Various laptops from many brands, later this year, prices vary

Microsoft has dubbed 2024 “the year of the AI PC.”

The addition of the flashy new Copilot shortcut key allows even quicker access to your PC’s AI capabilities. It also marks the first major change to the Windows keyboard in nearly three decades.

But the more significant change is under the hood. This year’s newest PCs with Intel’s new Core Ultra processors have NPUs, or neural processing units, that run machine-learning processes locally. As a result, these tasks can run faster, can use less battery life, and can be more secure than sending them off to the cloud.

Some notable examples of laptops with these processors include new versions of our top ultrabook picks that are available now—the HP Spectre x360 14 , the Asus Zenbook 14 OLED (UX3405) , and the Lenovo ThinkPad X1 Carbon Gen 12 —as well as a fleet of other premium laptops shipping in the coming months.

Right now, AI PC features are limited—the prime example is Windows Studio effects , which use AI for video-conferencing features such as background blur and noise cancellation. But now that NPUs are available in a big way from Intel and AMD , many laptop and software companies are building apps and features that take advantage of them.

For example, you’ll be able to use a conversational interface for navigating and changing settings on your PC without having to dig through labyrinthine menus, or ask for a summary of a meeting transcript. We expect to see these AI PC features evolve over the coming years.

PC gaming handhelds are here to stay, and Intel is getting involved

A MSI Claw A1M.

MSI Claw A1M , later this year, price TBD

It’s been almost two years since Valve and AMD brought handheld PC gaming to the masses with the Linux-based Steam Deck , and 2023 saw Asus and Lenovo join in with the Windows-based ROG Ally Extreme and Legion Go , respectively.

But MSI’s new partnership with Intel for its upcoming Claw gaming handheld —announced at CES and featuring a Meteor Lake–based system-on-a-chip—is the clearest indication yet that the major players in PC gaming are taking these devices more seriously than ever.

MSI’s Claw borrows heavily from the ROG Ally Extreme. It has a similar form, down to the programmable buttons on the back of each side grip and the function buttons on either side of its 1080p, variable-refresh-rate display. But the differences are obvious as well.

The rear of the Claw features a heavily vented design that MSI claims will help with heat dissipation, and MSI has stressed that the included 53 Wh battery should give two hours of battery life on its maximum performance settings, beating out the ROG Ally Extreme and even Lenovo’s Legion Go.

MSI will still have its work cut out for it against bigger players, and we have good reason to wonder how Intel’s new hardware will fare compared with AMD’s more mature graphics tech. We don’t know how much effective battery life the Claw will have in real-world scenarios, or how easily it will manage different power profiles.

At CES, MSI was using October’s Assassin’s Creed Mirage to demonstrate the Claw’s capabilities, but it wasn’t running especially well, and the system-management software was sluggish and poorly organized.

The Claw is likely a couple of months away still, and every one of these mainstream gaming handhelds has launched in rough shape—it was months before the ROG Ally Extreme felt stable, the Legion Go is still a work in progress, and the recent Steam Deck OLED model has seen dozens of beta updates since its November launch. We’ll have to wait and see how the Claw comes together in February or March.

Regardless, Intel’s entry into the market is a clear indication that it thinks the demand for this kind of device is only going to grow, and after spending time with all of them, I’m inclined to agree.

FaceTime calls made easy

A Belkin Auto-Tracking Stand Pro with DockKit.

Belkin Auto-Tracking Stand Pro with DockKit , later this year, $180

Belkin’s newest device is a motorized, auto-tracking iPhone dock that enables your phone camera to follow your face—not only around the frame, but 360 degrees around. What this means: FaceTime calls and video recordings can follow you totally hands-free.

Because the dock uses Apple’s DockKit API, you don’t have to install an app to set it up. Pairing the dock with your iPhone takes seconds—and the tracking is really good.

Once you place your iPhone on the dock’s base, the Stand Pro instantly connects to it via NFC (near-field communication, the same technology that lets you make contactless mobile payments), and it uses Bluetooth to maintain its connection.

You can activate or deactivate the tracking with the push of a single button, and the stand comes equipped with a screw port in case you want to attach it to a tripod, too. The Stand Pro also charges your iPhone via 15 W MagSafe charging, and the dock itself offers five-hour battery life when unplugged. We were impressed by the demo and can’t wait to test the dock once it’s available.

This article was edited by Jason Chen and Ben Frumin.

Meet your guide

Wirecutter Staff

Further reading

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  • Main content

I'm a financial planner with entrepreneur clients, and I recommend one of 5 different plans based on their business

Our experts answer readers' investing questions and write unbiased product reviews ( here's how we assess investing products ). Paid non-client promotion: In some cases, we receive a commission from our partners . Our opinions are always our own.

  • There are several retirement plans good for small business owners — including self-employed workers.
  • Each type of account has certain pros and cons and offers different requirements and limitations.
  • These decisions shouldn't be made lightly; a financial planner can help you find your best option.

Insider Today

Starting and operating a small business is no small feat. At some point every entrepreneur will face some common challenges. One of the most common questions I receive from my business owner clients is how to save for retirement .

Luckily, there are several retirement plan options to choose from. However, choosing the right plan depends on many factors such as the size of your business, the number of employees you have, and your financial goals. Here are five retirement plan options I recommend to my business owner clients.

The SEP IRA is one of the easiest retirement plan options to set up for small business owners. A SEP IRA can be utilized by business owners with any number of employees. However, if you have employees, be aware that you have to contribute the same percentage to your employee's account as you do to your own.

In 2024, employers may contribute up to 25% of wages or $69,000, whichever is less. A SEP IRA is easy to set up and has low maintenance costs and allows for pre-tax or Roth contributions. Contributions are not required each year, and they can be made up to the tax filing deadline, including extensions. Additionally, they may be used in addition to a traditional IRA or Roth IRA .

However, no catch-up contributions are allowed. You have to contribute the same percentage of compensation to your employee accounts as you do to your own, and employee contributions aren't allowed. The SEP IRA doesn't allow for loans and withdrawals — you generally can't access your funds penalty-free until age 59½, except for some rare exceptions.

2. Solo 401(k)

A solo 401(k) is a great retirement plan option for business owners with no employees (besides a spouse, potentially). Many entrepreneurs enjoy this option because it is like an employer-sponsored 401(k) that they may have had at a previous job. A solo 401(k) can be used in addition to a traditional IRA or a Roth IRA.

This plan allows you to make contributions as both the employer and the employee. In 2024, employees can contribute up to $23,000, or $30,500 if you are 50 or older. As the employer, you can make an additional contribution of up to 25% of compensation. The combined contribution limit is $69,000, or $76,500 for those 50 or older.

Like SEP IRAs, solo 401(k)s allow pre-tax and Roth contributions, but they also allow for employee loans and hardship withdrawals. Both employee and employer contributions are allowed, and employer contributions can be made up to the tax filing deadline, including extensions — employee contributions, though, generally need to be made before the end of the year.

Additionally, a solo 401(k) is more costly and complicated to set up, and it cannot be used if you hire employees. You'll also be required to report it to the IRS once your account balance reaches $250,000. You also can't access your funds penalty-free until age 59½ unless you meet one of the exceptions.

3. SIMPLE IRA

The is another retirement plan option for small business owners that is easy to set up. This option is available to small business owners with no more than 100 employees. In 2024, employees may contribute up to $16,000, or $19,500 for those age 50 and older. Employers must contribute to all their employees' SIMPLE IRA via one of two options.

Like the SEP IRA and solo 401(k), the SIMPLE IRA allows pre-tax and Roth contributions, and it can be used in addition to a traditional IRA or a Roth IRA. It's easy to set up and has low maintenance costs. It requires employer contributions (up to the tax filing deadline) and allows employee contributions (within 30 days after the end of the tax year). Again, you can't usually access funds penalty-free until age 59½.

4. Traditional IRA

A traditional IRA is one of the many available IRA retirement accounts that offer tax savings. Any small-business owner can open and fund this type of account. In 2024, the contribution limit is $7,000 per year ($8,000 if age 50 or older).

Contributions to this account are either pre-tax or after-tax depending on if you (or your spouse) are covered by an employer's plan and your adjusted gross income. If you or your spouse are covered by an employer's plan, then your contribution may be partially or non-tax deductible based on your income for that tax year .

5. Roth IRA

A Roth IRA is a retirement account that offers tax-free withdrawals in retirement funded by after-tax contributions. A small-business owner can open and fund this type of account if they are below the income thresholds defined by the IRS . Many small business owners choose to fund a Roth IRA during years when their income is below the threshold. In 2024, the contribution limit is $7,000 a year ($8,000 if age 50 or older).

One of the biggest tax benefits of the Roth IRA is that you can avoid paying taxes on your earnings. In addition, money in a Roth IRA is accessible penalty- and tax-free if your account has been open for at least five years.

There are many other limitations and features of each plan to consider before deciding. Small business owners should not take this decision lightly. You should carefully consider your overall financial and business goals before selecting a plan. Consulting with a financial advisor or CPA can help you determine the best retirement plan for your specific needs.

Earn Rewards on Your Everyday Business Expenses The best business credit cards can help you reinvest rewards into your business. The best cards offer high earning rates in the categories that your business spends the most in each month.

Watch: Mark Cuban explains why a 401(k) is a no-brainer

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  2. Start A Cleaning Business: Creating a business plan for your cleaning

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  4. How To Set Up a Housekeeping Plan

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  1. How to Start a Cleaning Business in 7 Steps

    Advertiser disclosure How to Start a Cleaning Business in 7 Steps A cleaning business can be a lucrative and rewarding full-time gig or side hustle. Here's how to get started. By Meredith...

  2. How To Start A Cleaning Business (2024 Guide)

    Updated: Nov 21, 2022, 11:06pm Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Getty Table of Contents...

  3. How to Start a Cleaning Business: Complete Guide

    Step 1: Choose Your Type of Cleaning Business The first step you need to take is to determine if you'd like to create a residential or commercial cleaning business. Your decision here will affect everything else you do, from the financing to the equipment to the marketing.

  4. A Fresh Start: How to Start a Cleaning Business And Get Ahead

    STEP 3: Get the appropriate business licenses. Obtaining the necessary cleaning-business licenses and cleaning-business insurance coverage is an essential step owners can take to ensure the ...

  5. Business Plan for a Cleaning Business: Complete Guide

    Services 👇 Check all our resources on cleaning businesses 👇 📘 Business Plan 📊 Financial Model 💰 Startup Costs Whether you're looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your cleaning business, you will need to prepare a solid business plan.

  6. How to Start a Housekeeping Business: 13 Steps (with Pictures)

    1 Learn the housekeeping business by working for an established company that provides housekeeping services. Experienced cleaners know how to clean different types of surfaces, how to use both chemical and conventional products, and how to efficiently and quickly clean different spaces.

  7. The #1 House Cleaning Business Plan Template & Guidebook

    1. Describe the Purpose of Your House Cleaning Business. The first step to writing your business plan is to describe the purpose of your house cleaning business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  8. Cleaning Service Business Plan Template [Updated 2024]

    Written by Dave Lavinsky Over the past 20+ years, we have helped over 5,000 entrepreneurs create business plans to start and grow their cleaning services businesses. On this page, we will first give you some background information with regards to the importance of business planning.

  9. Cleaning Business Plan Template

    Create My Document A cleaning business plan is a document used by individuals who want to launch their own cleaning business. It should be used by individuals regardless of whether they want to start a house cleaning or a business cleaning business.

  10. How to Write a Cleaning Services Business Plan

    A detailed company description This section of a cleaning business plan articulates what your company does, the type of clients it services (e.g., Airbnb hosts, commercial property owners, etc.), and how it meets customer needs better than your competitors.

  11. How to Start a Cleaning Business: Complete Guide with Checklist

    1. Choose your cleaning services to offer Here are some types of cleaning services your business might offer: Basic cleaning Deep cleaning Spring cleaning Sanitization Move-out cleaning New home or construction cleaning Dishwashing Laundry Regular maintenance

  12. How To Write a Housekeeping Business Plan + Template

    A housekeeping business plan is a formal written document that describes your company's business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members.

  13. Ultimate checklist for starting a cleaning business

    Window washing. Medical cleaning. Sports cleaning. Sanitization and disinfection. Post-construction cleanup. 2. Write your business plan. Starting a cleaning business checklist would be amiss without a business plan. Think of this as a blueprint of what you want your business to look like.

  14. Cleaning Company Business Plan: Guide & Template (2024)

    Plans starting from $7/month Things to Consider Before Writing Your Cleaning Company Business Plan Pick a Specialisation Pick what kind of spaces you want to clean. It helps you hire people who are the best at a certain job. After all, cleaning different spaces requires a different set of skills and precision.

  15. How to write a cleaning services business plan

    Here are six key sections you need to include in your business plan template to help you successfully start your cleaning company. 1. Executive summary. Every cleaning services business plan starts with a compelling executive summary that offers a concise overview of its contents. First impressions are important, and the executive summary is ...

  16. Free Cleaning Service Business Plan (Download PDF Sample)

    1. Executive Summary 2. Company Description 3. Objectives 4. Market Analysis 5. Organizational Structure 6. Cleaning Services 7. Marketing and Sales 8. Funding Requests 9. Financial Projections 10. Appendix Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own.

  17. Write your business plan

    Executive summary. Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

  18. How to Start a Small Housekeeping Business

    6. Begin your business by letting family and friends know what services you offer and what your prices are. Give them your informational flier so that they can refer to it when needed. Ask friends ...

  19. Cleaning Service Business Plan

    12+ Best Cleaning Service Business Plan Examples Cleaning Service Business Plan Template Details File Format Google Docs MS Word Pages Size: US, A4 Download Cleaning or Janitorial Marketing Plan Template Details File Format Google Docs MS Word Pages Size: US, A4 Download Commercial Cleaning Service Business Plan Template Details File Format MS Word

  20. House Cleaning Business Plan [Sample Template]

    Operational cost for the first 3 months (salaries of employees, payments of bills et al) - $40,000. The cost for Start-up inventory - $15,000. Cost for store equipment (cash register, security, ventilation, signage) - $13,750. Cost of pressure washing and house cleaning equipment - $75,000.

  21. Housekeeping Business Plan [Sample Template]

    1. Industry Overview A maid, or housekeeper or maidservant, is a female domestic worker who cleans and performs various other tasks in and around the house. Usually, housekeepers were servants in large households that reported directly to the lady of the house.

  22. Sample Housekeeping Service Business Plan

    Here is a sample business plan for starting a residential, office or hotel housekeeping business. Business Name: LawsonHousekeeping Business TABLE OF CONTENT Executive Summary Business Description Our Products and Services Vision Statement Mission Statement Business Structure Market Analysis Sales and Marketing Strategy Financial Plan

  23. How to Create Business Plan: Examples & Free Template

    4. Enloop. Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan.

  24. Housekeeping Action Plan

    1. Employee Housekeeping Action Plan theseus.fi Details File Format PDF Size: 1 MB Download 2. Housekeeping Corrective Action Plan inis.iaea.org Details File Format PDF Size: 585 KB Download 3. Housekeeping Services Action Plan selwoodhousing.com

  25. Marketing Plan Guide

    Step 1: Review the Market. Your plan needs an introductory section - a description of where your business stands today and how you intend to put your marketing plans in place (or change them) and what this will mean to your business the next 12 months. Your introductory section will contain:

  26. How to Get a Business Phone Number

    1. Choose a provider. The first thing you need to do is find a VoIP (Voice over Internet Protocol) provider. Other than the price, you'll also want to consider whether or not the type of ...

  27. The Best of CES 2024: What We're Looking Forward to Most

    Photo: Pawport. Pawport, May 2024, from $450. The smart home was ubiquitous at CES, with internet-connected models of nearly any device imaginable on display. Topping my list of favorites was the ...

  28. 5 Retirement Plans for Small Business Owners From a Financial Planner

    3. SIMPLE IRA. The is another retirement plan option for small business owners that is easy to set up. This option is available to small business owners with no more than 100 employees. In 2024 ...

  29. ERC, 401k and EV tax credits for small businesses in 2024

    Business owners with 100 or fewer employees could get a tax credit worth 50% off the startup costs of setting up a qualified retirement plan such as a Simple IRA or 401 (k), up to $5,000. For ...