chiropractor marketing case study

A Chiropractor’s Facebook Ads Case Study Reveals Success Secrets

Oct 1, 2023 | Blog , Facebook Ads

Are you a chiropractor looking to boost your marketing efforts? Discover the secrets to success in this chiropractor Facebook ads case study of the world of Facebook ads.

Learn how a fellow chiropractor achieved remarkable results by implementing key strategies. These include understanding their target audience, crafting persuasive ad copy, and mastering ad design. Find out how to optimize your ad budget and continuously improve for long-term success. Don't miss out on these valuable insights!

Key Takeaways

• Transitioning from traditional methods to Facebook ads can lead to success for chiropractors.
• Facebook's extensive reach and targeting options offer an excellent opportunity. Chiropractors can harness it to connect with their target audience.
• Monitoring and optimizing campaigns is crucial for success with Facebook ads.
• Data-driven decision-making is essential for refining strategies and maximizing ROI with Facebook ads.

The Chiropractor's Marketing Journey: From Traditional Methods to Facebook Ads

Have you ever wondered how a chiropractor's marketing journey transitions from traditional forms of advertising to digital marketing methods, such as Facebook ads? Let's explore a chiropractor's Facebook ads case study and uncover the secrets to their success.

Facebook ads have become an integral part of the marketing strategy for many chiropractors, and for good reason. According to recent data, Facebook has over 2.9 billion monthly active users , making it a goldmine for reaching potential clients.

The effectiveness of advertising through Facebook ads is undeniable for chiropractors. By leveraging this platform, they can precisely target specific demographics, interests, and behaviors. This ensures their message reaches the right people at the right time. Countless success stories prove the power of this shift from traditional forms of advertising.

Unveiling the Key Strategies: How the Chiropractor Achieved Remarkable Success

A fellow chiropractor achieved remarkable success by implementing three key strategies in their chiropractic Facebook ads campaign. These strategies were carefully crafted to maximize reach and engagement. This ultimately led to a significant increase in potential patients and revenue. 

• Targeted Audience : By utilizing the powerful targeting options available on Facebook, they were able to reach the right audience for their chiropractic services. They selected specific demographics, interests, and behaviors. This ensured that the ads were seen by individuals most likely interested in chiropractic services.
• Compelling Ad Copy : Facebook Ad success can also be attributed to the compelling ad copy used in their Facebook ads. Highlight the benefits of chiropractic care and offer irresistible promotions. This captured the attention of potential chiropractic patients and enticed them to take action.
• Continuous Optimization : They didn't stop creating and launching their Facebook ads. Instead, they continuously monitored and optimized their campaigns to improve performance. They continuously analyzed data and made data-driven decisions. This refined their targeting, ad creative, and bidding strategies to maximize return on investment.

Understanding the Target Audience: Demographics and Psychographics

To target a broad audience, it's essential to understand their demographics and psychographics. Facebook offers detailed targeting options to narrow your ideal patients. This helps create laser-focused ad campaigns.

Demographic advertising enables you to reach potential clients based on age, gender, and location. Start by analyzing the psychographics of your target audience. These include their interests, behaviors, and attitudes. Doing so can help further refine your messaging and tailor it to their needs and preferences.

Understanding the demographics and psychographics of your target audience is crucial for an effective Facebook advertising plan. It allows you to deliver personalized content and connect with potential clients on a deeper level. This data-driven approach ensures that your ads resonate with the right people. Doing so helps immensely to convert them into qualified patients.

Crafting Compelling Facebook Ad Copy: The Art of Persuasion

With carefully crafted Facebook ad copy, you can effectively persuade potential clients to take action. Crafting compelling Facebook ad copy is an art. It requires a deep understanding of your custom audience and the psychology behind their decision-making process.

Elements to consider when writing persuasive ad copy for your chiropractic marketing campaigns:

• Grab attention with a compelling headline: Your headline should be attention-grabbing and concise. It should convey the value proposition of your chiropractic services. Use powerful words and phrases that resonate with your target audience and highlight the benefits they can expect.
• Highlight the unique selling points: Showcase what sets your chiropractic practice apart from the competition. It could be your experience, expertise, advanced techniques, or exceptional patient care. Emphasize the unique aspects that make your services compelling and valuable.
• Create a sense of urgency: Encourage potential clients to take immediate action by creating a sense of urgency in your ad copy. Limited-time offers, exclusive discounts or free consultations can incentivize potential clients. It will encourage them to engage with your ad and make a booking.

Mastering Ad Design: Visuals That Grab Attention and Convey Value

To create effective Facebook ads, use eye-catching visuals. Visuals not only grab attention but also result in 37% more engagement on Facebook. They play a crucial role in conveying the value of your chiropractic services and capturing the interest of your target audience, enticing them to learn more about what you have to offer.

Utilize various visual elements to showcase the benefits of your treatments. One effective chiropractic marketing strategy is to incorporate images or videos. These should demonstrate the positive impact of chiropractic care on health and well-being.

Video ads, in particular, have proven to be highly engaging and effective. They convey complex information in a concise and visually appealing manner. By leveraging compelling visuals, you can communicate the value of your chiropractic services. They can boost your marketing efforts and attract potential clients.

Optimizing Ad Budget: Maximizing ROI Through Effective Campaign Management

Maximize your return on investment (ROI) through effective campaign budget optimization. By fine-tuning your ad spend, you can maximize the impact and attract potential patients. This will help maximize your advertising investment and drive greater success and profitability.

• Set Clear Campaign Goals: Define what you want to achieve with your ads, whether it's increasing brand awareness, generating leads, or driving sales. This will help you allocate your budget towards the most effective tactics and channels.
• Continuously Monitor and Analyze Performance: Regularly review your campaign's performance metrics, such as click-through rates, conversions, and cost per acquisition. Identify which ads and targeting options deliver the best results and adjust your budget accordingly.
• Test and Optimize: Experiment with different ad creatives, wider audience segments, and bidding strategies. Use A/B testing to compare the performance of different variations and make data-driven decisions to optimize your ad budget.

Leveraging Facebook Ad Tools: Advanced Techniques for Targeting and Tracking

Use Facebook's advanced targeting and tracking tools to enhance your ad campaigns and reach your ideal audience effectively. Leveraging these tools is crucial for achieving success in your advertising strategy and maximizing your return on investment.c

In a recent chiropractor’s Facebook Ads case study, detailed targeting and look-alike audiences were key to driving results. Detailed targeting allows you to narrow your audience based on specific demographics, interests, and behaviors.

By using this feature, you can ensure that your ads are shown to the right people at the right time. Additionally, creating a look-alike audience based on your current patient or high-performing segments can help you expand your reach to similar individuals who are likely to be interested in your chiropractic services. By taking advantage of Facebook Ads Manager's advanced targeting and tracking tools, you can optimize your ad campaigns and achieve better results.

Analyzing Results and Iterating: Continuous Improvement for Long-Term Success

To achieve long-term success in your Facebook ad campaigns, it is crucial to analyze your results. This will help you to iterate your strategies continuously. By reviewing and refining your approach, you can stay ahead of the competition and maximize the return on investment (ROI) of your ads.

One of the critical steps in this process is analyzing the results of your campaigns. By tracking key metrics, you can gain valuable insights into the effectiveness of your ads. These metrics include:

• Click-through rates (CTR),
• Conversions, and
• Cost per conversion (CPC)

This analysis will help you understand what works well and what areas need improvement.

With these insights, you can make data-driven decisions to optimize your ads and improve their performance. Be it tweaking the ad copy, adjusting the targeting, or experimenting with different visuals. It allows you to adapt to changes in your target audience's behavior and preferences. This ensures that your ads remain relevant and practical.

This iterative process will help you identify new opportunities and overcome challenges. It will drive more success for your chiropractor's Facebook ad campaigns. So, keep analyzing, iterating, and optimizing to stay on top and achieve long-term success.

In conclusion, the Chiropractor Facebook ads case study unveils the secrets to their remarkable success. Through careful planning that encompassed understanding the target audience's demographics and psychographics, crafting compelling ad copy, mastering ad design, and optimizing the ad budget, they grabbed attention, conveyed value, and achieved long-term success. They also leveraged Facebook tools for effective targeting and tracking. Consistent analysis and iteration helped to maximize the return on investment.

Transform Your Practice with ChiroCandy Marketing: Unleash the Power of Facebook Ads for Success

If you want to replicate the success of the chiropractor's Facebook campaign case study, consider partnering with ChiroCandy Marketing. Our marketing agency specializes in creating compelling Facebook Advertising success stories for chiropractic practices.

With our effective strategies and techniques, we can help you attract more clients and grow your practice. Furthermore, our exclusive tools and proven chiropractic advertising methods can help you optimize your ad budget and achieve long-term success.

Don't miss out on the opportunity to unleash the power of Facebook ads for chiropractors with ChiroCandy Marketing. Contact us today for a free consultation!

How long does it take to see results from Facebook ads for a chiropractic practice?

The results can vary depending on the campaign strategy, target audience, and ad budget. However, with effective targeting and optimization, you can start seeing results within a few weeks.

Can I track the ROI of my Facebook ad campaigns?

Yes, Facebook offers comprehensive analytics and tracking tools that allow you to measure the performance of your ad campaigns. You can calculate the return on investment (ROI) and determine profitable returns.

Can I use Facebook ads for my chiropractic practice if I don't have a large budget?

Yes, Facebook's advanced advertising options allow you to reach your ideal audience with a smaller budget. Additionally, continuously monitoring and optimizing your ads can help maximize your ROI, even with a limited budget.

Can I target specific demographics or interests for my Facebook ads?

Yes, Facebook's detailed targeting options allow you to narrow your audience. You can do so on various demographics and interests. This can help you reach the most relevant potential clients for your chiropractic practice. Overall, leveraging Facebook ads can be highly beneficial for promoting chiropractic treatment and attracting new clients.

Can you share the success rate of Facebook Ads statistics?

According to a study by WordStream, the average click-through rate (CTR) for Facebook Ads across all industries is 0.90%. The average cost per click (CPC) is $1.86 and a conversion rate of 9.21%. However, these rates can vary greatly depending on various factors such as industry, ad type, targeting options, and ad quality.

Can you provide some successful Facebook ad campaign examples?

Examples of successful campaigns include those from companies like Airbnb, Nike, and Coca-Cola. These companies have effectively utilized Facebook's targeting options. They also employed creative visuals and advanced tools to reach and engage their target audience.

What is the average Facebook advertising success rate?

The average success rate of Facebook Ads is challenging to determine as it can vary greatly depending on different factors. However, a study found that the average conversion rate for Facebook ads across all industries is 9.21%. It's essential to regularly monitor and optimize your ad campaigns to achieve the best results possible.

What is a collaborative chiropractor Facebook ads case study?

A collaborative chiropractor Facebook ads case study involves studying the results of Facebook ad campaigns. These are created and executed by multiple businesses or partners working together. This can provide valuable insights into teamwork and cross-promotion strategies.

What is the Facebook ad's success rate?

The success rate of Facebook ads is the percentage of ad campaigns that achieve their desired marketing goals or objectives. These can be increasing brand awareness, generating leads, or driving sales. The average conversion rate for Facebook ads across all industries is 9.21%. This rate can vary depending on the target audience, industry, and daily budget.

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Chiropractic Marketing 101: Start with Your Story

How to Use Storytelling to Attract Patients

If you’re like most chiropractors, you’re responsible for not only treating patients but also running your own practice. To successfully run a long-standing practice, it’s essential to master chiropractic marketing.

Whether you marketing your practice through Instagram, TikTok, Google Ads, email, or Facebook, you must develop a compelling story. Your story is foundational for chiropractic marketing success. A story that connects with your target patients and the problems they’re trying to solve.

In a recent podcast episode, Chad Madden spoke with a master of chiropractic marketing, Dr. Dan Sullivan, aka the Chiropractic Advocate.

In this article, you’ll learn how to craft your story to achieve better results from your chiropractic marketing efforts.

Why Storytelling is the Key to Chiropractic Marketing

“Story is everything,” Sullivan said. “[We] have MRI studies that show how impactful the story is. It connects you with me and me with you differently than facts or information.” That’s why storytelling is a core competency for chiropractic marketing.

“As a professional, as a licensed clinician, to be able to walk into a room and build a level of trust — it’s not only possible, it’s necessary,” he asserted.

Sullivan’s recommendations are based on two years he spent learning from pre-eminent neurologists.

“The thing that separated the good from the great is — across the board — because you feel understood by them,” Sullivan concluded. “And the greatest way to do that is with the power of the story.”

Pro Tip: You can do chiropractic marketing well even if you’re an introvert. “If you’re an introvert and you use extroverted sales strategies, you’re going to exhaust yourself,” he explains. “You’ve been taught that the only way you can ‘sell’ is by coercing somebody. But when you become yourself and you nail your story,” you communicate with data, facts, logic, and information that persuades.

7 Steps for Using Storytelling to Market Your Chiropractic Clinic

A good story fuels your practice’s chiropractic marketing.

“Everyone’s got a story,” Sullivan said. “We’re all unique as clinicians.” And that’s the secret sauce to growing your practice just like it was for him. “The needle-mover was being myself and telling my story.”

Here’s how to develop your story and leverage it in your chiropractic marketing.

1. Find the Elements of Your Story

“Here’s the crazy part about a story,” Sullivan said, “It’s not about the external event. “The story is about the internal event. The attractiveness of your story is not what happened in it, it’s who you became because of it. The very reason why you’re doing what you’re doing is because of your journey.”

The best journeys feature obstacles the storyteller has to overcome. “If there’s no conflict, there’s no story,” Sullivan said. He cited research from McMaster University that shows that we process stories in our brain’s “theory-of-the-mind” network, which is stimulated by the storyteller’s intentions and motivations, beliefs, feelings and actions.

Sullivan developed the Impact Story Formula to help you pinpoint the elements of your story. There are 4 parts to the Impact Story Formula:

• Your upbringing: where you come from and how you are just like your prospect
• Your test: A point in your life that you encountered conflict or challenges that help you to relate better to your prospect
• Your search: How you addressed that conflict or challenge, including your feelings, doubts and the breakthrough that brought you to where you are now
• Your triumph: When and how you accomplished and overcame your test

Learn more in his book, The Trust Formula.

2. Uncover Your Unique Selling Proposition

By constructing your story, you identify what sets your practice apart from others. This is your unique selling proposition (USP) — the aspects of you and your practice that are yours alone. No one else can sell to those.

A well-structured story contextualizes your USP. “It gets somebody to be like, ‘Wow, I see why you’re so passionate about this, and you’re different than anybody else I’ve been to’,” Sullivan said.

3. Relate to Your Audience

Knowing even a little bit about who you’re talking to — whether that’s educated guesses or information from your intake form or their medical history — helps you connect with them.

“Simon Sinek, in his book, Start with Why, says it’s not about doing business with people who need what you have,” Sullivan continued. “He says about doing business with the people that believe what you believe, and the only way that you would know that as they know your why. How would they know your whys? You tell your story! You can essentially make anybody sitting across from you feel heard and feel understood.” And when prospects feel that connection, they’re more likely to want to work with you.

4. Attract Your Ideal Patients and Repel the Rest

A strong story that reflects your journey and your values appeals to your ideal patient and won’t resonate with the others.

“You repel the people who just love their drugs and want to go do that,” Sullivan says, because they know that’s not how you practice. Meanwhile, the people who are ready to pay and commit to going long-term are compelled to work with you and are more likely to comply with your treatment recommendations.

5. Speak to the Negative

Getting attention in an information-saturated market can be tough. “If you’re going to create something that’s going to cold traffic, speak to the negative because the majority [or our mindset] is already negative,” he explained, citing research that the average human’s daily thoughts are 80% negative.

For example, you might share a short blog post or video on “The 3 Things You Absolutely Never Want to Even Think About Doing if You Have Sciatica.”

6. Create and Distribute Educational Content

Storytelling is effective fodder for engaging your audience with educational content. Here are some examples of effective chiropractic marketing strategies that leverage content:

• Lead magnets: Engage prospects with a relevant and useful product, service or piece of content that can be consumed in 5 to 10 minutes that requires them to share contact information.
• Videos: Show what you know with short videos sharing stretches/exercises or advice for current and prospective patients.
• Workshops: Establish yourself as a trusted expert, connect with attendees and motivate patients to take the next step.
• Paid advertising: Reach people where they are with targeted advertising on Google and YouTube, Instagram and Facebook, or TikTok
• Organic social: Share your story on channels you control and use lead magnets and other content to establish a reputation and build a loyal following that shares your content.
• Email and text marketing: Reach out to prospects and current and past patients with relevant educational information like case studies, trends you’re seeing in your practice, advice and tips to stay connected and keep your practice on their minds.

7. Manage Your Chiropractic Marketing in One Place

Patient Demand software is a unique tool that enables chiropractors to perform email, text, and advertising campaigns that attract leads, convert patients, and deliver measurable results. All in one, easy-to-use platform.

Learn how Patient Demand can streamline chiropractic marketing for your practice. Schedule a demo today. 

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Learn how we scaled a local NC-based chiropractic group from 50 – 200+ new patients per month!

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In this marketing case study, we review where this local chiropractic group was at when we were first introduced 3 years ago versus where they are now. It includes a high level overview of their challenges and goals along with how we met and exceeded their expectation for new patient growth. Fast-forward to today, where they’re getting over 200 new patiens per month at a cost of only $35. 

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Digital Marketing for Chiropractors: Learn How to Get More Leads

Boost your chiropractic practice online with SEO, PPC, web design, social media, email marketing & CRO. Contact WebFX for data-backed strategies.

There are  more than 70,000 chiropractors  in the United States, and about 2500 new chiropractors enter the workforce every year. As more chiropractors open practices, it’s more important than ever to ensure your practice stands out and connects with potential patients.

Today,  the majority of people research healthcare providers online  before booking an appointment, so a strong online presence is an excellent way to stand out and grow your practice.  Internet marketing  for chiropractors can help you create that presence.

On this page, we’ll tell you why you need chiropractic marketing and provide you with seven marketing strategies for chiropractors to help you get started!

Contact us  for more information about our  digital marketing services , or keep reading to learn about the best  Internet marketing strategies  for chiropractors.

Why use online chiropractic marketing?

The Internet plays a central role in how people find information, products, and services today.  More than 70% of people  research a company online before deciding to convert. As a result, people will use the web to find your chiropractic practice.

The vast majority of consumers conduct research online before booking an appointment, and  90 percent will research before booking  even if referred by another healthcare professional.

Because of this, chiropractors need a strong online presence that gives potential patients the information they need. Digital marketing helps provide the right information to people when they need it.

Online marketing also provides  an excellent return on investment (ROI) . Pay-per-click advertising (PPC), which we’ll discuss in detail later, has an average ROI of  $2 for every $1 spent . Email marketing, which we’ll also discuss later, has an average ROI of  $44 for every $1 spent .

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“WebFX has completely transformed my practice. With their support, I have expanded my practice significantly and grown exponentially. I could not have expanded to this degree, nor this quickly had it not been for the incredible efforts provided by WebFX and my team.”

6 marketing strategies for chiropractors

So, how can online marketing for chiropractors improve your marketing strategy and help you reach potential new patients? Here are seven of the top digital strategies used by chiropractic marketing companies.

1. SEO for chiropractors

SEO  refers to strategies used to increase the quantity and quality of traffic to your site from organic search results. These strategies help increase your site’s rankings in search results for terms relevant to your industry.

Search engines are valuable  channels people use to research healthcare providers , so you should always include SEO as part of your marketing strategies for chiropractors.

SEO involves a wide variety of tactics aimed at helping search engines understand your site and making your site more useful to visitors. These strategies include:

• Using  relevant keywords  in site copy
• Creating content  that’s helpful to the site’s target audience
• Earning links  to the site by creating useful content
• Ensuring the site is  mobile-friendly
• Improving the site’s  user experience

Local SEO  is another vital consideration when it comes to digital marketing for chiropractors.

Local SEO is similar to standard SEO, but it focuses on people in your geographical area. This SEO strategy is important for chiropractors since you want to reach potential patients who live close enough to come into your office.

Local SEO services  include:

• Optimizing your  Google Business Profile  listing
• Building local citations
• Targeting location-based keywords

Here’s an example of local search results for chiropractors, powered by Google Business Profile.

2. Pay-per-click (PPC) advertising for chiropractors

PPC ads  are an excellent way to increase awareness of your practice and encourage potential or past patients to book an appointment. PPC ads can take several forms, including paid search results and display ads on websites.

With PPC ads for search, you can bid on relevant keywords, including location-based keywords, so that your site shows up at the top of the search results page. Here’s an example of some paid search results for the search “chiropractors near me.”

Another benefit of PPC ads is that you only pay when someone clicks your ad. You’re putting your money towards leads that are more likely to convert.

PPC ads work  via an auction process . Taking Google Ads as an example, if you want to display an ad to users that search a certain keyword, like “best chiropractor in Nashville,” you would place a bid on that keyword.

When a user searches “best chiropractor in Nashville,” Google will launch an auction process. This process compares various factors such as each advertiser’s bid, the quality of their ad, and their ad’s relevance to the search.

Through this process, Google determines which ads to display and in which order. It then calculates how much each advertiser will pay per click. This process happens in a fraction of a second.

Google then displays the ads at the top of the search results. When someone clicks on your ad, you pay the determined price, and the ad takes the user to  a landing page on your site . You should design this landing page to encourage the user to convert.

3. Web design for chiropractors

Your website is at the center of all of your Internet marketing efforts. It’s where potential patients go to learn about your practice and book appointments. For your online chiropractic marketing strategy to be successful, you need a website that gets visitors’ attention and drives conversions.

Professional  web design services  can provide you with a custom website that’s:

• Professional-looking:  Your site should have a consistent, professional-looking style that matches your brand’s personality. A high-quality site design  makes your business appear more trustworthy .
• Easy to use:  Making your site easy to navigate and use enhances user experience. It also keeps visitors on your site longer and makes it easier for them to convert.
• Secure:  Having  a secure site protects you and your site visitors and increases trust in your practice. Also, users likely won’t want to stay on your site for long if it isn’t secure.
• Mobile-friendly:  More than half of Internet traffic  now comes from mobile devices, so it’s essential that your site looks great and works correctly on mobile.

4. Social media for chiropractors

Internet marketing for chiropractors also involves using social media platforms to connect with potential patients. Social media platforms are an excellent way to build your brand and engage with potential and current patients.

You can build a social presence on multiple platforms, including:

Social media posts are an excellent tool for connecting with patients, increasing brand awareness, and driving leads. You can create content that gets them to engage on your page and helps your practice build relationships.

For example, you might share daily health and wellness tips on  Twitter , which will promote regular engagement with your audience and position you as a useful health and wellness resource.

You could also post photos of your staff on  Instagram  with a caption that helps your followers get to know them. This kind of content adds a human element to your practice and helps you build relationships with your patients.

Social media is also a great place to share your blog posts, updates about your practice, and interesting chiropractic news. You can also use it to answer questions from patients and potential patients. The  ways you can use social media  are nearly endless!

In addition to social media posts, digital marketing for chiropractors may also include social media ads.

Social media ads  allow you to expand your reach even further and can be a valuable part of your social media strategy. You can target more qualified leads and help them find your practice by running ads that appear in these users’ newsfeeds. From photo ads to video ads, you have numerous options to catch your audiences’ attention.

5. Email marketing for chiropractors

Creating an email list is an excellent way to keep in touch with your current patients and encourage potential patients to book an appointment.

Email marketing’s high ROI is a major reason it’s so popular. In fact, email marketing generates  50% more sales  than other lead generation methods.

You can use your email list to keep subscribers updated about the latest news at your practice, provide them with health-related information, and more.

How can you create a successful email marketing campaign? Check out the following tips:

• Use an email marketing platform: Using an email marketing platform, such as  EmailMarketingFX , makes your email marketing more efficient and helps you get the most out of your campaigns. These programs can help you design your newsletters, automate parts of your process, and track your campaigns.
• Segment your subscriber list: Segmenting your email list  enables you to send different emails to different groups of subscribers, helping you make your emails more relevant to your readers. For example, you might segment your subscriber list by age or by how many appointments they’ve had.
• Personalize your emails:  You can also take it a step further and  personalize emails  to individuals. You can include individuals’ names in your emails and set up automated behavioral trigger emails that send users specific emails after they take certain actions on your site.
• Create enticing subject lines:  Your email’s subject lines play a huge role in determining which emails people open and which they delete. Focus on  creating enticing subject lines and test various types to see which results in the highest open rates.

6. Conversion rate optimization (CRO) for chiropractors

When people visit your website, are they booking appointments or taking other actions that move them closer to becoming patients?  CRO  helps increase the percentage of visitors to your website that convert.

Your conversion rate is the percentage of site visitors that complete a targeted action, such as booking an appointment. To calculate your conversion rate, divide the number of conversions by your total website traffic. You can also  use a conversion rate calculator  to make it easier.

CRO services  involve analyzing your site and making improvements to increase the conversion rate. You’ll investigate how users interact with your site and test changes to see how they affect conversions. You can then finalize updates to your site based on the resulting data.

For example, you may conduct a test and find that people often try to book an appointment online but then leave the site before completing the booking. This behavior might indicate that the online booking process is too confusing, too long, or not working correctly.

You could then test various changes to the online booking process to see how they affect conversions and keep the most effective updates.

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Great agencies have more than 100 testimonials.

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Let’s create a winning online chiropractic marketing strategy

WebFX has more than 28 years of experience in online marketing. We’re a full-service digital marketing agency , so we offer:

• PPC management
• Social media management
• Email marketing

We have  more than 1,100 testimonials from clients across a variety of industries and a client retention rate of 91%. Why? We drive results — our data-backed digital marketing strategies have generated $10 billion in revenue for our clients over the last five years.

To learn more about digital marketing and how it can benefit your chiropractic practice,  contact us online  or call us today at  888-601-5359  to speak with a strategist!

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Table of Contents

• Why Use Online Chiropractic Marketing?
• 6 Marketing Strategies for Chiropractors
• Let’s Create a Winning Online Chiropractic Marketing Strategy

Additional Reading

• 20 Chiropractic Industry Statistics You Must Know
• 4 Tips for Chiropractors Advertising on Facebook
• Web Design Strategies for Chiropractors

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How To Get New Chiropractic Patients

A young, driven chiropractor specializes in upper cervical care (upper neck, spine) for families. After several years working hard to specialize in upper cervical care and building the practice, the founder recently hired his first doctor for the practice besides himself. Now, he’s faced with the fun challenge of growing the practice to help support the additional salary of another doctor, while continuing to grow the practice so he can add more doctors and locations in the future.

Since upper cervical care is a very specialized area, it’s not uncommon for the practice to attract clientele from neighboring states who are looking for a true expert.

One other side note: the practice won’t take insurance. Only cash. The reason? Insurance companies don’t (and won’t) cover the amount that a chiropractor bills them. So rather than get paid 10% of what a practice should actually get paid, insurance is not accepted so that the practice gets paid 100% of billings.

In other words, the chiropractic office is thriving. Specialized expertise affords that luxury. But, aspirations for the future (work less, make more) connected this practice with Markitors for online marketing.

“Success” is driving the 20 new patients per month that enables the chiropractic office to meet growth plans.

The challenge is that at the start date of our engagement, the practice ranks #89 for the term “chiropractic CITY NAME”. They are not in the top 100 search results for “Upper neck pain.” Although they rank #7 for “Upper Cervical Care” in CITY, an optimization of their website would enable them to drive more business.

How can SEO help get a chiropractor 20 – 30 new patients per month, so that the chiropractor can add new doctors to his staff and shorten his work week from 6 days to 3 days, so he can spend more time with his wife and family?

Knowing very little about upper cervical care, Markitors became a client. We went to the chiropractor three times per week and engaged in their process so that we could improve our own.

Through shared experiences  and monthly insightful videos from the chiropractor, our team was able to produce  chiropractic blog content  at an expert level. By producing blog content four times per month, Markitors helped the website achieve better visibility for keywords that aligned with prospective patient questions.

In addition,  Local SEO through chiropractic directories  was executed to help build better local visibility. Since there’s roughly  1 chiropractor for every 500 Americans , an objective is to dominate search results locally within a 5-mile radius.

Other services included  Digital PR  to build domain authority and  Technical SEO  to fix website accessibility issues.

Within 3 months, the chiropractor saw traffic increase by 10x. The website went from 100 visitors per month to 1,000.

The website also achieved a “ featured snippet ” for a lucrative keyword relating to upper cervical care. A featured snippet attempts to answer a search query without the user having to leave a search results page. In other words, achieving a featured snippet means that you have the best answer on the internet.

These featured snippets and first page search results for patient FAQs helped establish the practice as the thought leader in the space.

In addition, the “value” (the equivalent value of the organic search traffic, should that traffic have been acquired via PPC) of the traffic was increased 10x as well. Before the engagement, the organic traffic was valued at about $125 per month. While there is some fluctuation in traffic value, at one point the value reached $3,300 per month – a sign that not only was traffic increased, but the value of that traffic was quite high. This helps relieve the chiropractor of costs normally spent acquiring customers through PPC (pay per click) advertising.

Overall, the results speak from themselves. The chiropractor was able to attract new patients from increased online visibility achieved  through  chiropractic SEO .

“The team at Markitors truly specializes in what they do.”

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Chiropractor Marketing Advice: 15+ Tips to Get New Patients

You dedicated many years to study chiropractic, and now you have a license and extensive experience in the field; without a doubt, your patients benefit a lot from your top-notch services. But one thing for sure, you're hardly getting new patients.

With over 95 000 chiropractors in the U.S opening up centers everywhere and competition becoming fierce every day, actionable marketing advice is the way to go.

Chiropractor marketing advice reveals the many online and offline ideas and tips that chiropractors need in their practice. When taken seriously, you boost your search rankings, enhance your brand visibility, and enjoy a steady influx of new patients. That ensures continued growth of your practice.

Are you looking forward to actualizing the marketing advice in your chiropractic marketing strategy? You're in the right place. We tell you the 15+ tips that assure new patients that knock on your door and a top position in the competitive chiropractic marketplace.

But before that, let's get into the basics to prepare you for the chiropractic marketing journey. Assuming this step means you'll not have a strategy to put the advice into action, and thus, things might not work for you.

Table of Contents

Getting Ready to Actualize Chiropractor Marketing Advice

Like it or not, having a successful chiropractic practice needs a business-oriented mind to hack your way up successfully.

Here's what to do:

Have a Plan

Chiropractor marketing advice needs to address your plans. Create a simple, professional, and actionable plan. List the target audience, advice, actions to take, time frame to work on each advice, and the particular goals you want to achieve.

If you're doing it for the first time, you might need a marketing agency to get it right. Worry not; we've got you covered.

Set a Budget

Chiropractors will have different budgets based on what is available for disposal. Starters tend to limit their budget, unlike the established chiropractors, which is okay! Focus on setting a small budget and grow with time. You don't have to break the bank.

There are many free and less costly ways to market your practice, e.g., through social media. Take advantage of that.

Value Consistency and Authenticity

You'll realize there's plenty of chiropractors marketing advice out there. Don't just stick to one direction; leverage multiple ways. Keep pushing your chiropractic brand's image and values while being authentic, and you'll enjoy incredible conversion.

Stats indicate that consistency is likely to boost your revenue by 33% .

It's that simple. But first things first…

Actionable 15+ Chiropractor Marketing Tips To Get New Patients in Your Practice

Ready to maximize your chiropractic growth this year and beyond? Consider trying out these proven chiropractic marketing tips for quality results.

Let's dig in!

Have a Unique Selling Proposition (USP)

What is it that differentiates you from other nearby chiropractors? Why should potential patients choose you? That's where a unique selling point comes in! To help potential patients decide on your favor.

Have a unique value proposition that sets your brand and services apart. Understanding your target audience and conducting market research will help you know what to do to remain a unique and memorable go-to option.

Be clear on your personality, experience, specialty, and benefits that come along with your services. Then again, show value in your website and content.

Once you're done with crafting special positioning features about your brand, try to compare yourself with other local chiropractors. Can you choose your services? If you find yourself doubting, it's the early time you makeover the selling proposition.

Perfect Your Chiropractic Website

Your chiropractic website is a critical online arsenal that requires professional attention to impress visitors. It's here where patients know everything about your practice before initiating that call. If your website gets patients' attention, converting them becomes easy.

Sadly, 90% of chiropractors' websites don't convert, and yours shouldn't be one of them. If your website is so 90's, you need to perfect it.

Here's what you do:

• Update your website to a professional design that showcases your personality.
• Have quality pictures and videos of your office and staff.
• Secure your site for trustworthy engagements.
• Have a mobile-friendly site. 52.2% of web traffic comes from mobile devices.
• Ensure navigation is easy on the site.
• Strategically include a call to action.

Many people are likely to browse 3-5 chiropractic websites to weigh options. If your site doesn't oblige to the above features, you lose a chance to your competitor. It's that serious!

Embrace CRO for Chiropractors

Now that you have a perfect website, it's time to emphasize maximizing the user experience and inspiring patients to take the next step — booking an appointment, buying chiropractic products, etc.

Conversion Rate Optimization goes beyond optimizing the website design and having catchy visuals. Instead, it is everything you do to improve the site performance and optimize conversions — from appearance to messaging.

When done appropriately, you get to boost your prospective patients' base, keep them closer to your practice, boost your site traffic, and convert visitors to real patients (my favorite). That means you stay ahead of the competition.

But that doesn't just happen. Have a game plan. For instance:

• Find what works in your favor based on the type of patients you intend to attract.
• Perform A/B Testing to know which landing pages work better.
• Analyze to identify the most visited pages and leave the various calls to action.

Don't stop there! Test often and keep what you find compelling. Note that CRO tools can ease your work and boost your ROI by 223% .

Consider SEO for Chiropractors

Let's assume you have a perfect website with an excellent user experience. Unfortunately, your patients can hardly find you. What is it that you could be missing?

It's no secret; you need SEO strategies for chiropractors. SEO positions you at the top of search pages, allowing you to rank high and generate new leads.

Note that SEO and CRO work in tandem and not against each other. CRO optimizes for conversion while SEO will optimize for search.

77% of patients will conduct an online search about their symptoms, treatment options, and practitioners to settle with before confirming an appointment. If well positioned, patients find you in organic search results with ease.

SEO for chiropractors is such a lengthy discussion that involves many ideas. But here's what we have to say for now.

Prioritize On-Page and Off-Page SEO

In your On-Page SEO endeavors, ensure every website page copy has keywords. And before you optimize the keywords, research to know what people search online. Also, focus on header tags, Meta descriptions, and Meta titles and ensure they're well fixed.

That way, Google knows your content intentions. Go for long-form content and link related internal pages. Off-Page SEO involves activities outside your website, like link building.

Have a Sitemap to Boost SEO

Your website's sitemap is a roadmap with all your website pages. When done well, sitemaps makes it easy for your website to communicate to search engines. Search engines can find and index your most frequented pages. That enhances your rankings, and patients can find you once they initiate a search.

Track Your SEO Efforts

Take some time to know how your SEO is fairing. That's the best way to know when to make progress and adjustments. But to understand this better, you'll need to concentrate on analyzing your rankings, website traffic, and conversions.

Tools like Google Analytics and Google Search Console will help.

Be Found With Google My Business

Google My Business is one way to create awareness and draw in new patients in your local area. Once patients search for chiropractors in the local area, you're easily found on search engine results pages or Google maps because you've geo-targeted your marketing approach.

But how do you improve your organic listing with Google My Business?

The answer is straightforward. Optimize your Google business listing.

• Complete and verify all the information. Ensure the contact details, location, and other relevant specifications are accurate, consistent, and up to date.
• Create exceptional Google My Business posts to give patients looking for a chiropractor more reasons to opt for your services. Talk about chiropractic events or special announcements and go visual with a clear call to action.
• Manage your Google reviews to better your rankings and boost patients' trust.

According to Google , ranking higher in Google Maps, aka Google My Business, is all about relevance, proximity to the prospects, and business prominence. That applies even in Chiropractic practice.

Get Into Video Marketing for Chiropractors

Chiropractor videos are an excellent marketing technique. Potential patients get to see and build a relationship with you before they even meet you.  Short chiropractic videos with valuable educational and informational content help you to reach new and existing patients.

Maximize your chiropractic video marketing efforts with the chiropractic marketing advice below:

• Invest in quality videos.
• Post your videos widely. From your website, Vimeo to YouTube and other social media platforms.
• Focus on diverse content. Introduce your practice, showcase testimonials, answer the FAQs, and so on.
• Add captions. One study shows that captions boost the viewership by 40 percent .

Potential patients see beyond the video content. They want to peep into the background and see how your office space looks. That said, invest in high-quality interior decoration and tech-oriented chiropractic equipment.

Start Blogging for Chiropractors

You are missing a lot if you're not blogging. Post engaging, relevant, and educational blogs that keep your website visitors yearning for more. With that, you boost your search rankings, attract more prospective patients, and the chiropractic community sees you as a leader worth their trust.

Chiropractic blogging might seem daunting. After all, you're not a writer but a chiropractor. But don't give up yet.

Jot down your thoughts and learn how to perfect your blog content. In the era where most chiropractors are blogging, follow the top chiropractic blogs, and learn from them.

• For excellent chiropractic blogging, consider the following:
• Have a strategy that allows you to post regularly.
• Be open-minded but maintain relevance on your specialty.
• Diversify your well-thought topics. You can write on FAQs, guides, facts, myths, etc.

Try Guest Posting

8 in every 10 Americans have embraced the internet to seek health solutions. Guest posting gives you a chance to write content that patients can find on the vast online content pool. With that, you stand out as the right fit expert and build genuine relationships.

Before you get into guest posting for chiropractors and acquire those high-end backlinks that can convert while enhancing your SEO rankings, ensure you observe guest blogging best practices.

Let's talk about that here:

• Pitch websites that complement your specialty niche in chiropractic.
• Guest post where you'll find prospective patients as your primary audience.
• Write quality content and monitor your posts' progress.
• Indicate clearly on your bio, who you are, and where people can find you.

It's not yet time to stop your guest blogging campaign. Keep on keeping on! Expand your network.

Personalize Your Chiropractic Email Campaigns

59% of marketers allude that email marketing is a significant source of their ROI. While chiropractic marketers are not left behind in leveraging emails, many are yet to enjoy good returns. Why?

The answer is simple — most of them don't personalize their email content. Subscribers no longer value generic messaging that doesn't directly address them and is hard to connect. Customize your chiropractic email content, including email newsletters.

Are your chiropractic emails working? Here are the best email practices that enable you to personalize your email.

• Use official emails to avoid being seen as spam.
• Have a compelling subject line.
• Craft useful, exciting, and easy to follow emails.
• Optimize emails for easy access on all devices.

Get Your Chiropractic Business in Directories

Many potential patients browse online directories whenever they need chiropractor's services. The only way to be found by such patients is by enrolling in the various directories.

So, what next?

Search for online directories and citations for chiropractors, and enroll for top directories that appear on the search results. Be specific on your geographic area to find local chiropractic directories.

Consider the following chiropractic directories:

Chiroappointment.com

Findachiropractor.com

Spineuniverse.com

Choosenatural.com

Chirodirectory.com

Uschirodirectory.com

Chirofind.com

Prioritize Social Media for Chiropractors

Social media marketing is now MORE significant than ever for chiropractors. Why?

7 out of 10 Americans are now using social media. That's a clear indication that you can find more potential patients when you position your brand and leverage the best practices in your preferred social media platforms.

Social media links you to potential patients, engages and retains existing patients, boosts your chiropractic practice awareness, and assures qualified leads. That will happen when you have the right content.

There's no magic in getting started. You need to build your presence on the following platforms:

Facebook marketing for chiropractors will help you target, retarget, and share information with your audience to accomplish your goals — whether it's increasing leads or getting your brand known.

Twitter is a perfect platform to share those chiropractic health tips and links to your website to boost traffic. Use Instagram to post stories and photos relevant to your practice. LinkedIn allows you to link up with other practitioners and prospective clients in your circle.

Use social media to showcase your products and services through social media ads. Join community groups and be an active and consistent member. Don't ignore social media because you lack the time to post and engage your audience. Get in touch, and let's do social media management for you.

Leverage Pay-per-click (PPC) for Chiropractor (Google Ads)

SEO is a vital part of your digital marketing strategy, and its long term oriented. However, PPC ads are what you need to add those chiropractic patients to your list now.

Google ads, when set appropriately, brings about multiple benefits to your practice. But first, analyze to know what ads will favor you.  For starters, set up a Google ads account, have a budget, and settle on appropriate local chiropractic keywords.

Why choose Google Ads for chiropractors?

• You get results moments after starting your campaign.
• It's easy to target ideal patients.
• There's a guaranteed positive return on investment.

Have a Chiropractic Referral System

While around 97% of prospects find local businesses online, including your chiropractic office, we can't assume the power of referral systems. Actually, many chiropractors have been surviving mostly through referrals.

Your previous patients and office staff can help you acquire more new patients and repeat appointments.

The main question every chiropractor wants to know is, what are the most effective processes to generate new businesses through referrals?

Try the following:

• Have referral cards that your team can give to patients that visit. Include some extra benefits and rewards when they refer patients to you.
• Offer the best service. Happy clients tend to recommend you automatically.
• Know when to seek referrals — for instance, during phone calls, patient interviews, or when previous clients call to appreciate your services.
• Perfect your digital marketing platforms and let patients see you as the best choice.
• Work in collaboration with complimentary local businesses like hospitals and rehab centers for quick referrals.
• Be part of your community. Sponsor an event or do an outreach program, and people will refer others to you because you've shown capability and passion for work.

Source Those 5-Star Reviews

Potential patients will want to see your Google and social media reviews before trusting your services. If you have good reviews, you win them. Stats indicate that 81% of consumers will only buy from brands they trust.

But don't just sit and wait for reviews (though some happy clients review naturally). Instead, engage patients and do the following:

• Have various platforms where patients can leave reviews.
• Ask past patients to write simple reviews. It's simple and works perfectly.
• Streamline the reviewing process through a link.
• Monitor all reviews and revert with a simple "Thank you."

Besides reviews, chiropractic testimonials can give awesome results. Ensure your patients leave reviews and recommend you in Facebook, LinkedIn, and local search directories.

Come Up With Patient Appreciation Days

Appreciating patients makes them feel cared for psychologically. Since your focus is on adding new patients to your list, try to appreciate them innovatively. The point is, you can leverage ways that both of you can benefit.

Set appreciation days at least once a month and prepare adequately, without having to spend a lot. Invite a few of their friends and close family members for the big day, and they'll spread the positive word about you.

Here are some of the things you can do for appreciation:

• Have patient giveaways.
• Set up patient dinners.
• Announce discounts and free consultation for referrals.
• Come up with coupon codes.
• Try to personalize birthday cards and personal notes.

Ready to Actualize Chiropractor Marketing Advice?

Why not?  You can do it!

Combining the above 15+ tips in your chiropractic marketing strategy will get you more patients, and you'll be happy to grow your practice.

Want help with chiropractic marketing?

Remember, you're a chiropractor turned business owner who needs to give your patients maximum concentration while managing your practice. Outsource your marketing work to a digital marketing agency today, and you'll love it. That's where Ignite Marketing comes in!

Related: How Much Does A Chiropractic Owner Make?

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Chiropractor Marketing Strategies That Work

by Tony Butler | Nov 9, 2023 | Marketing | 0 comments

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If you’re a chiropractor, you’re probably familiar with the industry’s biggest marketing challenge: educating potential patients on what a chiropractor actually does .

Many people don’t know the wide range of conditions a chiropractor can treat and think of them simply as “back crackers,” says Tammy Jones, a senior marketing consultant at UpSwell who specializes in the healthcare industry. Effective marketing helps to correct that misperception.

“A lot of people don’t know that chiropractors specialize in integrative medicine that improves the whole body and can treat pain and nerve damage, relieve side effects of various ailments, help you decrease your medications, and avoid surgery,” Jones says.

Educating the public is as much a part of the job as seeing patients, says Alan Amendola, DC, who owns his own practice and is an assistant professor in the University of Bridgeport School of Chiropractic. In addition to clinical instruction, he teaches a class called Business Procedures and Marketing at the Connecticut university.

“Students don’t understand until they graduate how important marketing is,” he says. “If your office is not busy, you have no income. But you can’t keep treating the same people all the time. You need to make people better, and then they’ll tell more people.”

Try these strategies to promote your chiropractic business and gain new patients:

Use Direct Mail to Find People Who Can Benefit From Chiropractic Treatment

Direct mail messaging can focus on symptoms the chiropractor can treat, offer a free consultation, or reflect the frustration people feel about their medication regimen or pain levels.

“It’s getting in front of that person at the right time,” Jones says. “They had enough pain, and they’re ready to try something new.”

A tried-and-true strategy is hosting a “lunch-and-learn seminar,” in which people who live in the area are invited to meet the chiropractor and hear about how they treat a particular condition or set of symptoms.

The topic is chosen based on the needs of the local population; for example, if there are a lot of older adults nearby with diabetes, the chiropractor could speak about neuropathy, and how chiropractors can help improve this common complication of diabetes that causes nerve damage, weakness, and pain.

“If you serve a meal, you’ve got their attention for 45 minutes to an hour,” Jones says. “And you’re one step closer to having them come in for a consultation.”

While people of all ages and resources can benefit from seeing a chiropractor, it’s typically best to send direct mail appeals to people ages 50 to 80 with a higher net worth and strong credit score, Jones says. This is because older people tend to have more aches, pains, and chronic conditions, and because chiropractic services are often not fully covered by insurance .

Depending on local demographics and a chiropractor’s specialty, UpSwell analyzes and combines several mailing lists to home in on the most relevant audience.

Be Yourself, Including on Social Media

It’s important to know what makes you different from the competition, Dr. Amendola says. He opened Amendola Family Chiropractic & Wellness in summer 2022 in Monroe, Connecticut, becoming one of eight chiropractors in the town of 20,000. He’s treated about 500 patients so far, ages 5 to 106.

Dr. Amendola’s calling card is that he doesn’t want his patients to become long-term customers or feel pressured to schedule “maintenance” appointments after their treatment is over.

“I tell my patients, in person and on my social media accounts, that my goal is to get you better as fast as I can and not keep you coming back forever,” he says. “My goal is to get you out of pain.”

Dr. Amendola and his office manager maintain active Facebook and Instagram accounts that serve three main functions: provide basic information about the clinic and available appointments, educate the audience about chiropractic treatments, and showcase Dr. Amendola’s personality and dedication to his work and community.

Posts have included the provider’s tips for how to avoid back pain while doing yardwork, a picture of Dr. Amendola and his mom to celebrate Mother’s Day, and even a “Seinfeld” meme.“I’m on social media 24/7. It’s really important to post consistently,” Dr. Amendola says.

Embrace the Power of Testimonials  

When your patients are satisfied, you want to spread the word. You can include a photo and quote from a happy patient on your direct mail piece or in a social media post. Some may be willing to appear at one of your educational events.

“Testimonials are very important,” Jones says. “It’s powerful to hear someone say, I’ve been seeing this doctor for two months and this is how I’m feeling, or this is where I was at and this is where I am now.”

It’s especially helpful when the patient has a relatable story: My body was out of whack from having kids, or I injured myself lifting heavy boxes at work, or my knees have ached since I retired. “It’s very human, and it helps people see their own potential for feeling better,” Jones says.

On Dr. Amendola’s social media accounts, he likes to show and tell when it comes to his skillset and results. “People like to see videos of chiropractors adjusting patients, treating certain conditions,” he says. “It helps demystify what we do.”

Keep It Personal With Potential Patients and Partners

Marketing is about building relationships, and that’s especially important when someone is entrusting their body to you.

To make those connections, Dr. Amendola stays active in his community, visiting the local farmers market, restaurants, and other businesses to greet neighbors and meet new people.

“If you go out and eat dinner in the town your office is in, people see that and they enjoy that, and you become a part of the community,” he says.

He recommends chiropractors introduce themselves to local physicians and other providers. Some will be open to referring their patients for chiropractic care, he says.

Dr. Amendola sends personal notes to patients after their first visit (“thank you for choosing our office; we look forward to helping you feel better”) and if they provide a referral (“thank you for your trust”). Twice a year, he sends postcards to existing patients, wishing them well and letting them know he’s there to help if they need anything.

It’s a lot of effort outside of the actual clinical work that attracted you to a chiropractic career. But once you’ve educated potential patients about who you are and what you can do, you can get to work improving their health.

Ready to grow your chiropractic business? Contact the team at UpSwell for a free marketing assessment.

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6 Chiropractic Marketing Strategies to Get New Patients

In this article, you’ll discover the 6 most-effective digital marketing strategies to attract more chiropractic patients.

These strategies have helped our Chiropractic clients generate more than $100,000 per month in new patients.

Speak with a digital marketing specialist and we’ll answer all your questions.

The U.S. chiropractic market size is valued at $19.5 billion in 2023 . It’s projected to grow at a CAGR of 4.32% over the forecast period.

Whether you’re just getting started with your practice or you’re a high-volume practice, you need a proven short and long-term strategy that keeps sending patients and clients your way.

Your short-term Chiropractic marketing approach may involve offering discounts and upgrades to both new and existing patients.

A long-term approach would include developing a winning content marketing plan, deciding on what videos to create, as well as running Google Ads .

This year, make up your mind to finally grow your Chiropractic. You have to believe it’s possible — because it is.

See also : Best Chiropractic Website Examples

What is Chiropractic Marketing?

Chiropractic marketing is a set of tactics that chiropractors can use to attract new patients. It can be done in many ways, including word-of-mouth referrals, social media, and local SEO.

This guide will focus ONLY on  digital marketing for chiropractors  — strategies  that are easy to implement, cost-effective, scalable, and result-driven.

How to Attract More Patients to Your Chiropractic

Let’s dive into the most powerful ways to start generating targeted leads and patients for your practice:

1. Get Patients Through Local SEO

Local SEO  or Local Search Engine Optimization is the process of optimizing your website to show up locally in your city when patients or clients search for:

Best chiropractors near me

• Chiropractic near me
• Best chiropractic in TX
• Chiropractic center near me
• Chiropractors in LA
• Best chiropractic clinic
• Chiropractic doctors in Uk

The truth is that your ideal patients are not far-away from where you are. It’s time to aim your marketing locally.

To get more chiropractic patients, you will need to focus on getting your practice website to appear in local search results.

Visit Google My Business page to get listed on Google in your city. Sign up with your Google email address.

Then follow these easy steps to claim & verify your business page.

This is done through a variety of methods, including optimizing your Google My Business profile, using a consistent NAP (Name, Address, Phone number) on your profile and across the web, as well as generating a handful of online reviews.

Here’s a good example of NAP for Comfort Rehab & Chiropractic Center:

Comfort Rehab & Chiropractic Center

Cedar Hill, TX, United States

+1 4694542177

https://comfortrehab.com

When your Google My Business profile is well-optimized, then your practice will be shown in Google’s map pack.

Here’s the map pack local listing for “best Chiropractic in TX”:

In addition to optimizing your GMB, you should also make sure your website loads within 3 seconds and is mobile-friendly.

This helps users stay on your site longer and increases your chance of attracting new patients.

2. Leverage Content Marketing and SEO

Content marketing is another important way to improve your local SEO performance and get more targeted leads.

Creating high-quality blog posts is a great way to generate organic traffic and build credibility.

Using different forms of content, such as videos, podcasts, and animations can also be a helpful way to engage potential patients.

Source: Semrush

Ensure that your website is properly optimized for SEO, including having relevant keywords in the title and meta description.

This will help search engines understand what your page is about and rank it higher in organic search results.

To improve your chiropractic local SEO, it’s important to generate online reviews from current and former patients.

74% of consumers say that positive reviews make them trust a local business more.

Source: Markgrowth.com

Encourage your patients to leave positive reviews about your chiropractic practice on popular review sites like Yelp, Google, and Bing.

These reviews can influence prospective patients’ decisions to visit your chiropractor’s office.

A 2020 Local Consumer Review Survey found that 87% of consumers will choose to visit a business with multiple positive reviews.

3. Generate Chiropractic Patients via Google Search Ads

If you want to generate more chiropractic patients, using  Google Search Ads  is a great option.

These pay-per-click advertisements allow you to appear in Google’s top search results for targeted keywords related to your practice. For example:

Best Chiropractic doctor near me

Chiropractic Clinic in Texas

The best part is that you only pay when someone actually clicks on your ad! Here’s an example of a Google search ad:

The cost will depend on how much competition there is for the keywords you want to target, but you can typically expect to spend between $10 – $50 per day or about $0.2 per click.

Use the Google Keywords Planner tool to find your most relevant keywords.

Simply enter your main keyword (e.g., Best chiropractor), then hit on the ‘Get results’ button:

Next, pick your favorite keywords to target in your ads.

Once you’ve decided on the keywords you’ll be targeting, you’ll need to create a Google Ad Campaign. During this process, you’ll have the opportunity to write compelling ad headlines and descriptions that reflect what your target patients are searching for.

This will help ensure your ad is relevant to the person who is looking for your service. It will also increase the likelihood that they will click on your ad.

For most chiropractors, the goal is to receive phone calls and increase appointment bookings on the website. So make sure your landing page is optimized to boost these conversions.

You’ll also need to set up conversion tracking. This will let you know how many leads generated through Google ads led to a patient conversion.

This number can be very important to your overall success with Google Ads.

Include a call to action and a call button in your ad.

These will help you get patients to call your clinic directly. They will also provide you with valuable information that can be used to improve your advertising campaigns in the future.

4. Get Clients Through Video Content Marketing

There are many ways to get more chiropractic patients, but one of the most effective is through video content marketing.

With this strategy, you can reach a wider audience via YouTube and Instagram, and increase your brand’s authority in the search engines (especially Google).

Creating video content that helps people solve their problems or answer their questions is a great way to position yourself as an expert in your industry.

This will encourage prospective patients to trust your brand and become your next clients.

To promote your videos, use a variety of tools — including YouTube, Instagram, and Facebook, and also embed the video in your email newsletters.

Video is an increasingly popular way to market your business. YouTube viewers watch over 1 billion hours of video on the platform every day.

Source: Wevideo.com

Using videos on your website and social media will boost your SEO and help you build trust with prospective patients.

Videos that show you performing a chiropractic adjustment or debunking common myths about chiropractic treatment can be an effective way to attract potential patients.

It will also help you build a reputation as an experienced and professional chiropractor.

Patient video testimonials are another useful tool for attracting new clients. You may even repurpose the videos as images for your Instagram and Twitter.

Here’s an example from Aware Chiropractic:

These reviews can be posted on your chiropractic website or shared with friends and family via social media.

They can also be sent to your existing patients in a newsletter or on their birthdays as part of your customer experience service.

See more: How to Use Instagram Ads to Get New Chiropractic Patients

5. Leverage Facebook Lead Ads

Facebook Ads  offers the most-efficient way to get leads, patients, and clients for your Chiropractic.

It lets you capture potential patients’ details without them having to leave the social media platform.

They also reduce bounce rates from form fields, which means more leads for you.

Getting started with Facebook Lead Ads is easy.

Simply visit the Facebook Ads Manager and set your budget, then choose your ad type and campaign objective. Here’s a helpful guide :

Source: Strikesocial.com

Once your Facebook lead ad is ready, it will be displayed in news feeds and messengers on Facebook.

When a user clicks on it, they will be taken to your lead form, which will prompt them to submit their contact information, demographic data, and more.

This information will help you target the right audience and increase your chances of converting those visitors into new patients.

You can even use these leads to launch a referral program or encourage patients to share their experiences with others.

Dynamic Facebook Lead Ads lets you create ad variations to suit the needs of your specific audience.

They can be personalized based on factors like age, gender, interests, and location.

This allows you to create ads that enhance your leads’ quality and boost sales.

You can get the most out of your Facebook Lead Ads by using a combination of tools and integrations to automate the process and respond to leads in real time.

These include a Webhook that sends leads directly to your email or phone, and Zapier, which connects your practice’s Facebook page with an email or text message system to follow up.

6. Launch Patient Referral Programs

Did you know that your happy patients can become your ambassadors?

You can reward them for telling others about your Chiropractic treatments.

One of the best ways to do this is by implementing a referral program.

These programs are designed to reward existing clients for referring their friends and family to your practice.

Patient referral programs let Chiropractors acquire new patients without the cost of traditional marketing.

Many practices use incentives like gift cards, discounts on future services, or entries into a raffle to motivate patients to refer friends and family members to the practice.

Business-like cards also work well. This card can include the name of the person to be referred to and your practice contact information.

This will allow patients to hand the card to a friend or family member and get credit for referring them to your practice.

However, these types of referral programs can go wrong if not implemented properly.

Whether it’s in the form of a program or not, it’s important to create an efficient patient referral process that ensures patients are happy with their experience and are excited to share it.

A patient referral program should also be a collaborative effort between the staff and patients.

It is best to devise a documented plan and assign a staff member to be accountable for the success or failure of the program.

Once you have a clear idea of how you will implement your patient referral program, it is time to start spreading the word about it.

This can be done through email, social media, and other online channels.

Above all, make sure you are targeting the right demographics with your referral programs.

Promoting chiropractic online is important for many reasons.

Not only is it essential for increasing patient volume, but it’s also a viable way to educate patients about musculoskeletal health.

While all the strategies above are highly-effective, a strong SEO and mobile-responsive website are the BEST way to attract potential clients.

This makes it simpler for them to locate you, book an appointment, and leave a review on Google or Yelp.

Make sure you stay abreast of the internet’s constantly evolving landscape if you want your business to remain relevant.

A professional digital marketing firm can help enhance your online presence, drawing in more customers and increasing revenue!

Book a free strategy session with our digital marketing specialist at Omnicore to start getting new patients to your Chiropractic.

Photo Credit: Unsplash

Related posts

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Chiropractor Marketing: Stand Out from Competitors

Looking to grow your chiropractic business? Check out our comprehensive guide to effective marketing strategies for chiropractors.

Marketing for chiropractors helps them expand their patient base and deepen their relationships with patients. It involves using different digital marketing techniques to catch the eye of an interested party and get them to call the clinic for an appointment. It's also effective for chiropractors just starting to build their brand and established chiropractors looking to boost their credibility, attract new patients, and retain existing ones.

Digital marketing draws together multiple strategies used for patient outreach, which stem from traditional marketing efforts. So, what is marketing for chiropractors, and why does a chiropractor have to be specific about the type of digital marketing they engage in?

According to the American Chiropractic Association , there are approximately 70,000 chiropractors in the United States, making marketing essential. A chiropractor must show potential patients they're trustworthy and trained in the latest techniques. Investing time in building your email marketing campaign, learning about social media marketing, and creating strategies for attracting and retaining patients is crucial to ensuring your practice stands out from other local businesses.

Good chiropractic marketing strategies generate trust in patients who have not picked up the phone and show your existing patients you care about their business and health. Read on to learn more about marketing campaign ideas for chiropractors and why they work.

What is chiropractic marketing?

Chiropractic marketing uses different marketing techniques and strategies that align with the chiropractor's goals to expand their patient base, sell a new treatment or therapy, and establish the chiropractor as someone who can help patients resolve painful physical conditions. This form of marketing also aims to promote the services the chiropractor offers.

Why is marketing important for chiropractors?

Chiropractors are at a disadvantage when it comes to attracting clients. This is due to the fact that chiropractic care is an adjunct to the medical care provided by a physician. In other words, when people seek out medical care, they typically see an MD first.

However, chiropractic treatment doesn't need a referral from a physician, and this type of marketing helps chiropractors sell their services as a stand-alone therapy.

Here are a few other reasons chiropractor marketing is important for your business.

Attract new patients

Brand-new and established chiropractic clinics need to attract new patients on an ongoing basis. The main goal of marketing for chiropractors is to entice the casual viewer to become a patient through effective messaging and explanation of the benefits of chiropractic therapy.

Retain current patients

You can retain your current patients by offering them incentives, such as a discount on a therapy package or a reduced price on services for a period of time. Existing patients are often left out of incentives in favor of new ones. Rewarding loyalty through a discount or a package helps retain your current patients.

Build brand awareness

Getting your clinic's name to the public at large is the basic concept of marketing, and it also makes people aware of your brand. The connection of your clinic's name to your chiropractic service enables you to build your brand by increasing the general public's awareness of your existence.

Boost revenue

Marketing your business not only increases awareness of your brand but also brings in new customers. Your clinic sees an increase in the number of new patients and the return of existing patients, both of which improve your revenue.

What are the top chiropractic marketing strategies?

The top chiropractic marketing ideas fall under digital marketing because it's the most direct way of reaching your target market. You can choose which ones to start with and incorporate others later, or create a campaign that uses as many strategies as possible.

Here's are a few effective chiropractic marketing strategies you can use:

Email marketing

Email marketing tends to have less of a return on investment than physical marketing efforts, but you should still consider using email marketing. This is because you can provide subscribers value by sharing your newsletter, promoting local events, and more.

You can reach your target audience through good email marketing techniques that help your emails avoid spam folders. Some email marketing tips for reaching your desired audience include using a segmented email list, avoiding spammy subject lines, and using A/B testing to determine which type of email is the most effective in generating a response.

Social media marketing

Social media sites have hundreds of millions of people engaging with businesses on a daily basis, so increasing your social media presence is essential for success.

Chiropractors can easily get their message to their target market on Facebook and YouTube, 2 platforms that use geotargeting and demographic information to get your advertising to your intended audience. Instagram and TikTok are great for getting your message to a younger demographic who may not realize they can benefit from chiropractic treatment.

Marketing strategies for social media sites are different from traditional marketing techniques, which tend to be passive. Social media requires active engagement with regular posts and incentives, such as giveaways, discounts for following, and using hashtags.

Referral programs

Referral programs are a way of turning word-of-mouth into measurable results. The basic premise of a referral program is asking your existing patient base to refer your services to their friends and offering a discount for both the current patient and the new one.

Providing a discount to both patients tells your existing client that you value them, thus encouraging them to stay loyal to your brand. Meanwhile, the new patient gets to experience what their friend or family member is talking about and learn how chiropractic treatment benefits them.

Search engine optimization

Search engine optimization , or SEO, is the practice of building and maintaining your website in a way that attracts the attention of search engines. The various search engines reward websites that show regular updates, use good keyword density, and have a blog with regular updates. However, there's more to SEO than having a web page that loads fast and has the basics.

SEO is the most important part of digital marketing for chiropractors, as it can help bring people to your site organically. That means using local keywords, ensuring clean and solid UX design that encourages the viewer to interact with the site, utilizing calls to action for booking an appointment, and creating a Google Business profile.

All these aspects build your brand, make it inviting for the viewer to explore further, and motivate potential patients to schedule a consultation.

Social proof through reviews and testimonials

A potential patient needs to have confidence that you're as good as you say you are as a chiropractor. A page of positive testimonials from current patients lets consumers see you can deliver results and can be trusted.

It's a good idea to encourage your patients to post on Google Reviews, as that's a trusted source for social proof. Make it easy for people to find your licensing status so they can be assured you're operating in compliance with state laws.

User-generated content

User-generated content (UGC) is content your patients create to show your effectiveness as a chiropractor. This is one of those marketing ideas for chiropractors that lends itself well to videos. You can have patients post videos of their mobility before a session and after on their personal social media accounts and ask them to tag you in the post. It's an organic form of social media marketing for chiropractors that helps you build your brand.

People who watch the videos get to see first-hand how you've helped your patient recover their range of motion and experience less pain as they go about their daily life. UGC is invaluable since it shows that you're results-driven and want to get your patients back to normal in the best possible way. The viewer develops a sense of trust in your abilities before they call your clinic for an appointment.

Pay-per-click advertising

Pay-per-click (PPC) advertising is where you pay the search engine to place your ad content near the top of the page or to the side. This gets your clinic or professional name above the organic search results and is also effective for g eotargeted advertising . If the viewer clicks on your ad, you pay a fee for that click.

This type of marketing also works for geotargeting people interested in chiropractic treatment. When someone types in "chiropractor near me," they're much more likely to see your ad at the top of the page if they're within a certain distance of your clinic.

Start growing your chiropractic business

There's no time like now to start growing your chiropractic business through digital marketing efforts. Going the digital route helps you save money, and you can find ways to create an effective email campaign, build a website with an excellent user interface, and use social media marketing to teach viewers about the techniques you use. A compelling marketing campaign makes it easy for you to build your business and find success.

Mailchimp provides you with the tools you need to build your chiropractic marketing strategy, create a quality user experience for people who interact with your website, and help you attract new patients to your chiropractic practice. Our small business marketing tips make it easy to develop your own campaign that reflects who you are as a chiropractor and what you seek to provide for your patients.

101 Chiropractic Marketing Ideas, Tools, & Strategies to Explode Your Practice – Updated

Table of Contents

Attracting New Patients: Still the #1 Challenge For Upper Cervical Doctors

Effectively reaching sick and suffering people can be a real challenge. Your community needs to know you exist and that you can help them with a variety of health challenges. 

Chiropractic marketing helps to drive your business whether it’s internal, external, face to face, or online. And marketing done RIGHT can really position the UC doc as the go-to doc in their community. Over the years we have had the privilege of serving hundreds of upper cervical doctors to reach more people, look great online, and ultimately love their marketing.

Here is a newly updated list of 101 chiropractic marketing ideas, tools, and strategies that will help you get the ball rolling or fill some gaps. Browse away, pick what fits your practice, and don’t be afraid to try some new ideas. So many people need your help! 

# 101 – Write Blogs

Blogging increases website traffic by more than 50%. You can increase your SEO results, create great online content for social media, and improve awareness for your practice all by consistently writing blogs (or have someone write them for you ) .

# 100 – Guest Blogging

Further, improve your SEO without doing more work. Partner with other like-minded health professionals in your community and write blogs for each other’s websites.

# 99 – Upper Cervical Directories

There are a number of UC directories and you should be on as many as possible . Including the most trafficked upper cervical website on the Internet www.uppercervicalawareness.com with over 50,000 visitors per month.

# 98 – YouTube Marketing

YouTube has a big audience (the second largest search engine in the world) and you can use it to attract new patients

# 97 – Upper Cervical Practice Mastery

Learn success secrets and strategies to become a chiropractic marketing and business juggernaut

# 96 – Analyze Your Market

Know your specific market, how you rank amongst the competition, and how to get results . This can be key to chiropractic marketing success.

# 95 – Develop a Chiropractic Marketing Plan

Fail to plan and you plan to fail…learn how to plan for growth by developing a chiropractic marketing plan.

# 94 – Core Values Brainstorm

Define and share your core values in your chiropractic marketing strategy.

# 93 – Referral Statements

Have a standard system for asking for referrals for you and your team .

# 92 – Quarterly Referral Contest

Make referrals fun in your office and help patients to “get it” with this extremely effective chiropractic marketing strategy .

# 91 – Communicate Your Passion

Learning how to effectively communicate your passion has a huge impact on all chiropractic marketing .

# 90 – Facebook Live Videos

Integrate your new patient orientation class and other short or long-form video content into your digital chiropractic marketing strategy.

# 89 – Get a BHAG

A big, hairy, audacious goal (BHAG) can unite and be a driving force for you and your team in your chiropractic marketing.

# 88 – Improve Your Awareness and Reputation

Help your community know you exist and how you can help by combining awareness and reputation in your chiropractic marketing.

# 87 – Improve Reactivations

Learn why people drop out of care and how to win them back by implementing a reactivation chiropractic marketing strategy. It is easier to reactivate an existing patient that is to find a new one.

# 86 – Avoid 3 Common Communication Mistakes

Improve your new patient conversion by avoiding these mistakes in chiropractic marketing communication.

# 85 – Focus on Conditions in Chiropractic Marketing

When you focus on conditions in your chiropractic marketing that people are suffering from you will connect with people right where they are and then you can educate them about your unique chiropractic philosophy.

# 84 – Address 5 Key Questions in Your Marketing Communications

Know the top 5 most asked questions patients need answers to and how to address them in your chiropractic marketing .

# 83 – Facebook Boosted Ads

Boost your posts on Facebook to increase engagement, educate your existing patients, and find new patients with this chiropractic marketing strategy.

# 82 – Passion, Certainty, and Likability

Cultivate these 3 things so they permeate your chiropractic marketing protocols, processes, and your practice.

# 81 – Create a Mini-Class

Educate your patients so they can better inform their family and friends with this chiropractic marketing strategy. This can be done in your office or online.

# 80 – Use Engaging Email Subject Lines

Email marketing continues to be an extremely effective way to engage with existing and new patients. Learn how to help improve your email open rates with engaging subject lines.

# 79 – Stay Connected

Join upper cervical Facebook groups to get ideas and feedback from other UC docs on what’s working and what’s not in the chiropractic marketing world.

# 78 – Google Analytics

Know where you stand online amongst others in your area…and make the right targeted changes to your online chiropractic marketing

# 77 – Facebook Page Content

Great content on your Facebook page helps your chiropractic marketing in many ways to engage with existing patients and potential new patients.

# 76 – Create Extraordinary Patient Outcomes and Experiences

Patients who have extraordinary outcomes and experiences in your practice can become your chiropractic marketing team to your community.

# 75 – Name Change

The right name can make a difference…and so can the wrong name . It’s important that your name properly communicates your unique branding and positioning for it to be a chiropractic marketing force.

# 74 – Write a Book

Add value to your practice, increase awareness, and further your authority in the community by writing a book.

# 73 – Speak in Your Community

Develop a voice in your community as the go-to doc by consistently speaking inside and outside your practice.

# 72 – Survey Local Business Owners

Find out how other businesses in your area are marketing and how what’s working for them may work for you in your own chiropractic marketing.

#71 – Serve in Your Community

A great way to meet people, improve PR, and increase awareness . Volunteer at your church, local food bank, or other charitable organization that is important to you. This is a great way to meet people in the community and develop name recognition while serving the community.

# 70 Manage Your Google My Business

Making sure your Google listing is maximized for the best SEO results is an important part of chiropractic marketing success online.

# 69 Optimize Google Maps Listing

Your Google map listing affects your SEO so be sure it is optimized . Many people may not visit your website but will see your Google maps listing.

# 68 Video Testimonials

Capture powerful stories of transformation and share with your community as part of your chiropractic marketing. Focus on the before and after state of your happy patients will have the greatest impact on potential new patients.

# 67 Build an Email List of Qualified Prospects

Taking the time to create and manage a list of potential new patients is an essential part of chiropractic marketing today. If you can consistently obtain people in your community that have conditions that you can help them with that it will pay off for years to come.

# 66 Community Outreach Assistant

Stay in the office caring for patients while someone else brings new patients in the door. A community outreach chiropractic marketing assistant can be your face in the community.

# 65 Invest in Your Team

The more you pour into your team the more they will be an extension of you . Every member of your team should be able to communicate effectively what you do and convert potential new patients in person or on the phone.

# 64 Plan Consistent Internal Marketing Events

Internal chiropractic marketing events will only work if you and your team are a master planners. Test different internal marketing events to see which works best and consistently do those events every year.

# 63 Patient Appreciation

A patient that is appreciated is more likely to stay in care and refer others . Patient appreciation days is a great way to communicate appreciation to your existing patients while at the same time encouraging referrals.

# 62 Build the Right Team

Your best chiropractic marketing efforts will only be as good as the team that serves the people . It’s important that you get the right people on the bus and the wrong people off the bus to help your practice thrive.

# 61 Know the 7 Learning Styles

When you know the seven learning styles that patients have you can more effectively communicate with existing and potential patients in your chiropractic marketing strategies.

# 60 Stop Wasting Time

Don’t let marketing for your chiropractic practice swallow up your life, learn how to do it without wasting your time

# 59 Cross Marketing Campaign

Link up with related businesses in your area to gain synergy

# 58 Start a Provider Night Study Group

Build your network of health professionals by creating a monthly or quarterly event to stay connected with like-minded professionals in your community

# 57 Cultivate Practice Mastery

Master your practice so your are free to have more new patients

# 56 Say Thank You Campaign

A simple campaign to help improve patient retention and increase referrals

# 55 Make Your Practice a Fun Place to be

Learn how to emphasize fun in your practice marketing and branding to attract more new patients

# 54 Patient Orientation Class

Learn how to use a class to get referrals and have new patients bring friends

# 53 Keep Up with Growth

Learn how to keep up with growth from doing marketing right

# 52 Spinal Screenings

Learn how to best to a screening to spread the word in your community acquire leads

# 51 Brochures, Charts, and Posters

Use office décor to educate and equip patients so they can share with others

# 50 Avoid Common Mistakes

Learn what marketing mistakes are common and how to avoid them

# 49 Facebook Ad Checklist

Use a simple checklist to get better results with your Facebook ads

# 48 7-Part Online Marketing Course

Learn great online marketing strategies with a targeted course

# 47 Online Reputation Builder

Learn a proven system to consistently acquire online reviews

# 46 Marketing Calendar

Strategically plan out your marketing and get better results

# 45 Marketing Calculator & Budget

Figure out how much you should be spending on your marketing

# 44 Health Talk s

Host an event where people can learn more about health and how you can help

# 43 Dinner Talks

Everyone loves food! Learn how to successfully host a dinner talk

# 42 Online Class

Hold your health classes or new patient class online to reach more people

# 41 Marketing Tip of the Week

Make it easy on yourself and have relevant marketing tips delivered to your inbox

# 40 Webinars

Find targeted webinars that deal with specific marketing issues you face

# 39 Podcasts

Educate yourself with marketing tips and strategies from successful UC doctors

# 38 Personalized Educational Flyers

Flyers can be great for patients to take home and share with others:

# 37 Build a Mindset that Wins

Your mindset is a powerful tool as it will permeate your marketing . This book will show you how!

# 36 Establish Social Proof

Build trust and help improve your referral conversion and new patient consults

# 35 Consider Your Colors

Choosing colors that fit your message will help with communication and attraction

# 34 Logo Design

A bad logo or no logo at all can make it difficult for branding and communicating your practice

# 33 Certificate of Health

Encourage new patient consults without devaluing your practice

# 32 Patient Education

Better educating your patients will improve retention

# 31 Email Marketing

Stay in touch with potential patients and share great info

# 30 Upper Cervical Awareness

Make it easy on yourself and get great shareable UC content for Facebook

# 29 The 3 R’s of Internal Practice

Help develop your practice mastery and marketing with the “3 R’s”

# 28 CTA Buttons

Well placed and clear call to action buttons help direct website visitors to take action

# 27 “About Us” Page

Many people will want to “see” you and your team prior to coming in

# 26 “What to Expect” Page

Help potential patients feel more comfortable and informed before their new patient consult

# 25 Use Great Titles

Guide people on your chiropractic website so they can quickly find what they are looking for

# 24 New Engaging Website

A bad website will hurt your marketing , make yours new and engaging!

# 23 Facebook Live Video

Use the power of video and social media to engage people

# 22 Join a BNI Group

Network with local businesses and build relationships

# 21 Cultivate the 10 Winning Habits

These 10 personal habits are part of having personal mastery

# 20 Off-site SEO

Learn how to build your online presence through an off-site strategy

# 19 On-Site SEO

Learn how to optimize your website to get more web traffic and better search rankings

# 18 Avoid Marketing Mistakes

Learn how to avoid 5 common marketing mistakes

# 17 Testimonial & Review Contest

Create a buzz in your office and generate marketing tools at the same time

# 16 YouTube Videos

Improve SEO and share powerful videos that connect with potential patients

# 15 Newspaper Ads

Depending on your market, a well done print ad can be effective

# 14 Pinterest Promoted Pins

This cost per click option can put your pins in front of your target market

# 13 Instagram Ads

Instagram ads can be a good option for reaching more new patients

# 12 Google Adwords

Use a paid strategy with keywords to get your content seen by potential patients

# 11 Facebook Ads

Use the right paid ads to put you in people’s newsfeeds and be front of mind

# 10 Professional Referrals

Get leads and referrals from professionals and master your growth

# 9 Facebook Reviews

Facebook reviews help improve your online reputation

# 8 Google Reviews

5 Star Google reviews strengthen your social proofing and SEO

# 7 Whiteboard Videos

A powerful tool to communicate who you are, what you do and how people can get started

# 6 Identify Your “Why”

Define and communicate your why to connect with your target market

# 5 Plan Marketing for Growth

If you want to grow, you need to be ready and plan your marketing accordingly

# 4 UC Practice Master Academy

Change your practice and your life by applying powerful principles and procedures

# 3 Custom Upper Cervical Website

Represent who you are, what you do and how people can get help in an engaging way

# 2 SEO & Online Presence Plan

Strategic solutions to improve awareness by looking great online and growing a strong online reputation and presence

# 1 Upper Cervical Marketing System

A customized and comprehensive UC specific system for online presence, reputation, attracting qualified new patients and more

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Browse 8 chiropractic case studies below. we can also mail you real campaign samples in our free marketing kit:, chiropractor marketing case studies.

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A Step-by-Step Guide to Chiropractic Email Marketing

Drs. Jeff Langmaid and Jason Deitch

Founder DCs, The Smart Chiropractor

Table of Contents

The Real ROI of Chiropractic Email Marketing

Step 1: create an email marketing plan, step 2: define your email audience(s), step 3: find your voice, step 4: personalize your emails, step 5: reach out to prospects to generate more new patients with email, making the most of your chiropractic email marketing, a word about patient pilot by the smart chiropractor.

If you aren’t already engaging in email marketing for your chiropractic practice, you’re missing out.

Research has shown, time and again, the massive ROI of email marketing: $38 for every $1 you spend.

Email marketing has been around for over 25 years, so it’s not the newest marketing strategy on the block, but it’s the most consistent and reliable.

Instead of jumping from Snapchat to TikTok, you spend your time more wisely by focusing on chiropractic email marketing .

With email, you’re not at the whim of some crazy algorithm that can push you from thousands of views to just a few dozen overnight. YOU control your email marketing.

It’s a controllable marketing asset (assets are resources that GENERATE revenue) that allows you to communicate with your audience and health tribe directly, no middle man required.

The Smart Chiropractor's Guide to Converting More New Patients From Your Website

Click Here to Download

How to Get Started with Chiropractic Email Marketing

For chiropractors, regular emails can help strengthen your relationship with your patients, enhance your SEO , warm up cold prospects, and generate a consistent stream of patient appointments to your calendar.

But if you’re new to the idea of chiropractic email marketing , where should you start?

We’ve got you covered.

Here’s a step-by-step guide to kickstart your chiropractic email marketing strategy from start to finish.

As with any marketing strategy, you’ll need to create a plan first.

Your email newsletters should provide value to your subscribers (teach) and have a strong call to action (invite).

We call this strategy “Teach & Invite Consistently”.

"It’s marketing made easy and meets your patients where they are at. It’s all automated."

Dr. Ryan Grenier, DC

Optimal Wellness

Automate Your Emails

Every week deliver an email newsletter that provides engaging content to your list.

Then, please take the opportunity to invite them to take the next step with a strong and compelling call to action.

(In our experience of sending over 1M+ emails per month for our Patient Pilot members, we’ve discovered that a call to action of “Schedule an Appointment” that links directly to your online scheduling tool is a great way to generate consistent patient appointments week after week through email.)

Weekly newsletters are just one of the many email campaigns you can have in your practice.

The best part about automated email campaigns is that they work all day and all night.

Automated email campaigns run while you sleep and don’t require any paid time off!

Other email campaigns you can include are referral campaigns, event campaigns, review campaigns, product campaigns, and many others.

One word of caution: creating and running email campaigns is a skill.

Don’t merely delegate it to a random staff member and hope for the best.

We speak to practices all the time that tell us they have a team member who “does their email”.

But suppose that team member is not an expert on deliverability, subject line creation, body copy, image placement, and crafting compelling calls to action.

In that case, you are leaving a ton of opportunity on the table.

After you start your campaigns, don’t forget to track your results to see how your strategy measures up as you go.

Not sure what stats to track? Grab our Ultimate Email Marketing Guide here !

Hopefully, you already have a pretty good idea of your target audience from your work with SEO or other content marketing strategies .

However, if you haven’t thought it over, now is an excellent time to define yours !

In Patient Pilot by The Smart Chiropractor, you can define your audience by segment or subscriber list.

Having a few different subscriber lists is a great way to maximize your open rates, click-through rates, and results!

By having different subscriber lists, you can tailor your emails based upon the subscribers’ interests.

The more specific your messaging is, the better your results will be.

For instance, you may have a subscriber list of new patients who receive your new patient onboarding email campaign.

After completing that campaign, these patients may start receiving your weekly newsletter.

But you probably would not want everyone who receives your weekly newsletter to all of a sudden start receiving your new patient onboarding sequence.

Subscriber lists help you keep each audience separate and your messaging on point.

No one said you have to send out stuffy, formal emails.

Instead, find the approach that works best for your practices’ brand personality.

You’ll also want to try offering different types of content.

For example, emails with educational resources and information provide value to your patients.

Other emails might include updates on events, your practice, or your team.

Whatever you decide to write, don’t be afraid to engage in a little testing to see what works better with your audience!

You probably already have a few ideas about how you can start using chiropractic email marketing in your practice.

As you begin sending emails, also keep in mind the importance of personalization.

An example of personalization is using someone’s first name in the email.

Personalization has been shown to improve email engagement dramatically and can directly lead to improved results from your campaigns.

Now, don’t get nervous – you don’t need to go in and write out each email individually!

Merge fields is the technical term used for personalization.

Almost every email system in the world has it, and if yours doesn’t, it’s time to look for a new email system!

Merge fields take commonly stored information such as first name, last name, etc., and allow you to place it into all of your emails at scale.

Below is an example of what a merge field might look like.

What you would see creating the email…

Email Subject Line: [merge the first name], we’ve reserved your appointment

What the recipient would see…

Email Subject Line: Jeff, we’ve reserved your appointment.

If you don’t have the first name of every patient in your system, it’s ok. You can easily set a default of “friend” or something similar to insert when the first name is missing.

Pretty cool, right?

With today’s automated email marketing solutions, it’s easier than ever to connect with new patients.

You can create a sequence of autoresponder emails that engage with potential new patients.

With a series of educational and helpful emails that provide genuine value, you may be able to convert them with little effort on your end!

Two of our favorite examples include exit-intent popups and lead magnets.

Both are currently available in Patient Pilot by The Smart Chiropractor .

Exit Intent Popups are the boxes that pop up on your screen when your cursor moves toward the “back” button.

It’s designed to pop up on the screen when a website visitor is getting ready to leave your website.

These are incredibly effective at list building.

On an optimized page, up to 10% of your website, visitors could potentially enter their information in as they leave.

That means if you have 1,000 people visiting your website each month, an exit-intent popup could add 100 of those people to your email list.

If you have a great campaign set up for them, it’s not unheard of for 25% to become patients.

That’s 25 new patients each month to your practice by adding a great exit intent pop up and follow up sequence!

Lead magnets are also a great way to build your list and show patients the benefits of your care.

A lead magnet is a piece of content (video, PDF, etc.) that you provide in exchange for the visitor’s email address—the more compelling your lead magnet, the better your conversions.

Lead magnets are great because you get a laser-focused picture of that person’s interest. For instance, if they download a “How to Get Rid of Low Back Pain” PDF, then you have a pretty good idea they are struggling with low back pain!

By understanding the patient’s specific interest based on the lead magnets they’ve downloaded, you can craft a super impactful follow-up sequence that provides value and invites them to take the next step with your practice.

Remember that your chiropractic email marketing will always be a work in progress.

Even as you learn new methods and try new strategies, you should regularly revisit your plan to see what’s working best and what’s not.

Continue evolving and amplifying your content and tailoring your newsletter messaging to create genuine connections and long-term relationships.

If you’re just getting started with chiropractic email marketing, don’t forget to check out our helpful free chiropractic marketing tools, reports, and guides.

Each guide is packed with useful tips and resources to help your healthcare practice move the needle.

Looking for more guidance, tools, retention tips, and chiropractic marketing ideas to help you start attracting new chiropractic patients and help your practice grow?

We’re here to help.

Over the past year, our team of chiropractic marketing geeks at The Smart Chiropractor has worked with over 300 practices and sent over 10 million emails.

(And we’re thrilled that our average doctor has seen an 11X ROI from their email marketing efforts!)

There’s one BIG thing we learned from working with practice after practice after practice that we’ve kept in mind as we crafted this step-by-step guide to chiropractic email marketing…

Too many chiropractors with holes in their schedule form their marketing strategy around the notion that they have a new patient problem.

However, that’s often NOT the case.

Think of it this way…

When you have holes in your bucket, and the faster you dump new patients (water) in the top of the bucket, the quicker it will pour out the sides (retention) and bottom (reactivations) until you seal the holes.

If you have an email list of over 300 patients – that’s 300 local patients that have walked through your doors and experienced your care – it’s not true.

With a list of that size, what you almost certainly do have is a patient retention and reactivation problem.

That’s where Patient Pilot comes in.

Our automated email campaigns were designed to help provide patients with a fantastic experience that, in turn, can help fill the holes in your practice’s patient bucket and generates excellent ROI.

Click here to schedule a demo and see how Patient Pilot can transform email marketing in your practice.

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15 Chiropractic Marketing Ideas to Attract New Patients

Chiropractors often struggle to attract new patients even after offering effective alternative treatments for musculoskeletal and nervous system disorders. Why? Because chiropractic marketing is notably competitive. You need to create a trustworthy image to convince your prospective patients that you’re the right choice.

Apart from this, you may also be unsure what marketing ideas you should work on, and might even face the below-mentioned challenges once you start marketing your chiropractic practice:

• Stiff competition with other doctors
• Lack of organizational skills
• Staying up-to-date on new ideas and methods that make chiropractic practice more effective
• Lack of time to create a marketing strategy for their practice

For chiropractors who want to successfully market their practice, they should have a convincing marketing strategy. A customized, comprehensive approach tailored to your chiropractic practice is the best way to attract new patients and guarantee significant results. An effective chiropractic marketing plan will make your practice highly visible and make your business more productive by bringing in new appointments.

Consider these chiropractic marketing ideas to grow your practice and stay ahead of the competition:

1. Target Audience with Demographic Data

Rather than creating a general chiropractic marketing campaign, create one specifically for your target audience. You can collect users’ data from social media sites and create marketing campaigns based on:

• Education level
• Business affiliation
• Fitness and wellness

Choose your audiences precisely, learn more about them through demographic data, and then keep them informed about your practice.

2. Create Local Awareness

Create a local marketing campaign that geo-targets the area where most of your prospective patients are. Make use of organic local listings to display your contact information, address, directions, distance to reach your office, and a click-to-call button. These details will be helpful for your prospective patients to reach you.

Also, make sure to clean up your business information on websites like Acxiom, Localeze, and InfoGroup. If your address or phone number has been previously listed as someone else's place of business, then it will hurt your rankings in Google search.

3. Use Paid and Organic Search Advertising

Pay-Per-Click (PPC) advertising and organic marketing campaigns are essential to grow your chiropractic practice. Use competitive keywords in your PPC campaigns to target people who are in need of a chiropractor. Link your PPC campaigns to landing pages with a strong call to action and effective content. For organic campaigns, create content to communicate your expertise and services.

4. Make Your Website Impressive

Every patient, before scheduling an appointment with you, will check out your chiropractic website to know your services, staff, experience in the business, and customer service. Besides these details, your website should be easy to read and navigate through. If your website is confusing, then prospects will switch to another service provider even though you offer top-notch chiropractic services. Keep your website impressive and informative.

5. Create a Sitemap for Better Ranking

A sitemap is where you can list all the pages of your website. A well-designed sitemap can enhance your search engine optimization (SEO) efforts. Sitemaps help search engines index your pages easily and enhances the ranking of your site on the search engine results page.

6. Manage Reviews and Build Reputation

Patient reviews play an important role in lead-generation and business marketing. Get some positive online reviews for your practice. You can request happy patients to post a short review about your services. Every positive review will help to build your reputation.

7. Attract New Leads with Email Marketing

Email marketing and newsletters are cost-effective ways to attract new patients. You can send out emails to your patients about the latest news, updates, and special offers to keep them connected and engaged about what is going on in your chiropractic business.

8. Video Advertising

Video marketing is an excellent way to grow your chiropractic practice. Videos are an effective way to inform and educate people about a particular business or product. Create impactful videos that explain your business precisely and generate leads easily. You can convey the story of your happy clients to prospective clients through testimonial videos. These videos not only help you generate positive “word of mouth” for your practice, but will also help you in getting more positive reviews online.

9. Social Media Marketing

Social media marketing is another way to create awareness about your chiropractic practice. You can streamline your business and target audiences with social media marketing. Create content that fits the social media platform you choose and contributes to your business goals.

10. Create a Unique Value Proposition

You should create a unique value proposition that explains the specialties of your services and helps patients to differentiate your services from others. Compare yourself with other chiropractic services in your location and then specify the points that make you better and stand out among others.

11. Do Guest Blogging

Guest blogging is a well-known marketing technique to increase brand awareness. Get new prospects to your site through guest blogging. Guest blogging can generate high-quality backlinks and qualified leads that have a high potential for conversion. It not only builds your credibility but also improves your SEO ranking.

12. Make Your Website Mobile-Friendly

These days, people explore and book services through mobile, so make sure your chiropractic website and services are accessible through mobile. Also, you can create a mobile application for your potential customers to get in touch with you easily.

13. Host Dinners for New Patients

Besides focusing on retaining your existing patients, you should do something to impress your new patients. You can host chiropractic dinner talks to talk about the benefits of chiropractic care and can answer any concerns your new patients may have regarding their treatment. These dinner talks will make their first visit a memorable one.

14. Give Community Lectures

Establish your expertise by sharing your ideas and thoughts on chiropractic care, how you service your patients, and what techniques your experts use to treat certain conditions. You can make your business familiar by sharing your treatment and action plans with the community.

15. Sponsor Wellness Seminars for Local Businesses

Today, most of us value health-related perks, so sponsoring wellness seminars for local businesses will help generate leads and build your credibility within your community. Events like these establish you as an industry expert and help you gather the trust of your prospective patients more easily.

These are a few valuable chiropractic marketing strategies that will help you attract new patients. However, you need to identify which of these work best for your practice to establish yourself as an expert and bring in new patients.

Ajay Prasad

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Case Studies

Case Study: Chiropractor Masters Local Search

March 7, 2023

For a chiropractor, there’s almost nothing more important for long-term success than showing up on the SERPs (search engine results pages) when someone in your area searches for chiropractic care.

The more visible you are, the stronger your local presence and the higher you rank for relevant keywords, the more likely prospective patients will find and choose your chiropractic clinic over the many others in your area.

One of the best parts about local visibility is that organic clicks are free. You’re not paying for people to click a link to your website, you’re simply getting found by the people who are already searching for your services.

Local, organic strategies, like chiropractor SEO (search engine and optimization) and content marketing , take time to start driving results. But when implemented correctly, you can start to see driving long-term results, increasing your online presence and giving you an edge over your competition.

Chiropractor masters local search with SEO and content marketing

One chiropractic clinic learned just how valuable local visibility can be for long-term success.

Over the past six months, they’ve seen hundreds of thousands of impressions, thousands of clicks and dozens of conversions, with the lion’s share of their success coming from organic search.

Compared to the previous 6-month period, they saw a 109% increase in clicks, a 40% increase in conversions, a 28% increase in total ranking keywords and a 15% increase in total ranking pages — all while spending 73% less!

How did they do it?

First, they increased the number of local keywords they were ranking and maximized their organic page performance by including them naturally throughout their website.

Another way they optimized their chiropractor website for local search was to embed a map of their location on their website. This also makes it easier for patients to find their clinic.

Second, they kept their website content fresh and up to date by publishing helpful blogs on a regular basis.

Third, they claimed and optimized their local listings on key directories, like Google Business Profile and Facebook. They also made their listings stand out by adding professional photos and a well-written business description, as well as getting five-star reviews.

Finally, they took their content marketing strategies off of their website by posting regularly on their social media profiles.

People in your area who are actively looking for chiropractic care are highly likely to convert into paying patients. Mastering local search can take time, but organic strategies, like chiropractor SEO, content marketing and listings management, can end up paying off big time long-term.

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Chiropractic Marketing Solutions

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Supercharge Your Chiropractic Business Today with our Proven System – Join Hundreds of Thriving Practices!

Our Process

Step 1: Thorough Review of Current Google Ads Account

The first step in our onboarding process is to conduct a comprehensive review of your current Google Ads account (if you have one already set up). This allows us to understand the existing campaigns, ad groups, keywords, and performance metrics. We’ll ensure that everything is set up correctly and identify any areas that need improvement.

Step 2: Launch a New Campaign

Based on our findings from the review, we’ll design and launch a new Google Ads campaign specifically tailored to your chiropractic practice. Our team will create engaging ad copy, set appropriate bidding strategies, and choose relevant targeting options to reach your target audience effectively.

Step 3: Custom Landing Page Creation

A crucial aspect of successful digital marketing is directing potential patients to a relevant and high-converting landing page. We will create a custom landing page that aligns with your chiropractic services and communicates your unique value propositions. The landing page will be designed to encourage visitors to take action, such as calling your front desk or filling out a contact form.

Step 4: Keyword Research

Our team will conduct comprehensive keyword research from scratch to identify the most relevant and valuable search terms for your chiropractic services. By selecting the right keywords, we can improve the visibility of your ads and attract potential patients actively searching for chiropractic solutions.

Step 5: Implementing a Call Method

Step 6: ongoing optimization.

Our work doesn’t stop with the initial setup. We continuously monitor the performance of your Google Ads campaign, landing page, and keywords. Regular optimization ensures that we maximize your advertising budget and attract qualified leads. If we identify areas that need improvement, we will adjust the campaign strategy accordingly.

Step 7: Sending New Patients Your Way

Once the campaign is up and running, we will start sending new patients your way each month. Our goal is to generate a steady stream of potential clients who have expressed interest in chiropractic services through our marketing efforts. You will handle the process of welcoming these new patients and providing them with your excellent chiropractic care.

In summary, Chiropractic Marketing Solutions takes care of the entire digital marketing process from reviewing and optimizing your Google Ads account to creating a custom landing page and conducting keyword research. Our aim is to deliver a consistent flow of potential patients, allowing you to focus on what you do best: providing exceptional chiropractic care and changing lives.

28 Conversions Per Month

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15 New Patients Per Month

I cannot say enough positive things about my experience with CMS. From the moment I reached out to them, Andy and his team were incredibly responsive and attentive to my chiropractic practice’s marketing needs. They provided a comprehensive marketing strategy that perfectly aligned with our goals, and their execution was flawless. Our website traffic increased significantly, and we noticed a substantial uptick in patient inquiries. Thanks to their expertise, we have been able to expand our reach and connect with a broader audience.

If you’re a chiropractor searching for a top-notch marketing agency, look no further than CMS. From the outset, they exhibited an exceptional level of professionalism and skill. Their team went above and beyond to design a visually landing page to improve our online visibility. As a result of their efforts, our appointment bookings have soared, and our practice is thriving. We couldn’t be happier with the results, and Andy is always a pleasure to work with.

Chiropractic Marketing Solutions is the real deal! As a chiropractor with limited marketing experience, I was initially apprehensive about investing in digital marketing services. However, Andy the owner and my account manager, quickly put my worries to rest. He took the time to explain the strategies they were implementing and ensured I understood every step of the process. Their transparency and dedication to our success were truly commendable. Thanks to their expert guidance, our practice’s online presence has significantly improved, leading to a surge in new patient inquiries. I can confidently say that choosing Andy and his team was one of the best decisions I made for my practice.

With 12+ years of experience in the chiropractic marketing space. We have honed our skills through meticulous research, extensive split testing, and running 100s of successful campaigns. This has allowed us to curate the most effective strategies in the industry, ensuring that your practice attracts a steady stream of at least 3-5 new clients per week, all eager to receive your expert care.

Our differentiating factor lies in our commitment to transparency and open communication. We believe in being your reliable partner, walking alongside you every step of the way. This way, we can work together to grow your chiropractic practice while you focus on what matters most – treating your patients with excellence.

We believe so deeply in the work you do. The more people we can help you reach, the more lives you can change. Let’s make this happen.

– Andy Jay, Founder

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Chiropractic Marketing SEO Case Study

Posted by Matthew Loop | 9 Comments

Here’s a short, powerful case-study video of one of my chiropractor coaching clients that’s dominating his local online landscape with my help. He has such an UNFAIR competitive advantage right now it’s ridiculous. In the video, you’ll see why.

Proven strategy + action = Predictable RESULTS. Click the play button below now.

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Tags: blogging for chiropractors , chiropractic blog , chiropractic blogs , chiropractic case studies , chiropractic marketing , chiropractic online marketing , chiropractic social media , chiropractic websites , chiropractor websites , DCincome , DCincome.com , Dr. Matthew Loop , google chiropractic marketing , internet marketing for chiropractors , marketing chiropractic , marketing for chiropractors , Matthew Loop , Matthew Loop scam , online chiropractic marketing , social media for chiropractors , Social Media Marketing , websites for chiropractors

About the Author

Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on Facebook ,  Instagram , and  Twitter .

9 Responses to “Chiropractic Marketing SEO Case Study”

I have used Matt’s system for the past 2 years and have dominated my local search since. It’s literally and step by step process he teaches. I wish he had the added bonuses like the free 100 quality links back when I started to get things kicking.

Probably the best investment in practice marketing I made.

I wanted to know if you had someone in the San Fran area for a client as I’ve heard you only work with one person in an area at any one time. Garret

Thanks Russell! … Dr. Garret, San Fran is a big city but I’m usually only exclusive per zip-code. Go ahead and send me an email with your zip and I’ll we can have a look.

Matt, I have been using your suggestions and doing very well with the local market. There is a local group (DC, massage, Acup, Rolfer) in Boulder that uses a Thailand-based link building company. I know this because I use Market Samurai and researched it. Can you beat him? My zip is 80301. Doug.

Doug… Yes, I can beat that. Anywhere I laser-target my SEO efforts online, I rank my clients and I at #1 every time.

Hi Matt, Good stuff you are doing. My thoughts and concerns however for most chiropractors watching this is that they will become mesmerized by the First Page Google Listings almost as the “awe” of seeing their name in bright shiny lights on the downtown marquee. What do you know of as it relates to how many actual consults are coming in these chiropractors doors directly from these first page listings? I continually see the “show” from chiropractors as to their excitement of being listed on first page of Google and Google Maps but rarely see anything substantial related to the amount of new patient consults that are directly related to these types of listings especially with search terms that include “chiropractor”. Just curious what your thoughts are around actual patient generation vs simply “clicks”, “visitors” and “traffic”. We both know you can’t deposit clicks in to the bank we can only deposit money!

Dr. Beckner… 1st page Google listings are a fraction of what you must have to get consistent new patients and make a healthy income from the web. I’ve been saying that since 2005. I can’t help what other inexperienced “consultants” teach and do. It’s not the only thing but it is essential.

So many newbie consultants are springing-up and have never actually built a successful brick and mortar business using the internet.

That’s kind of like going to a gynecologist for a brain tumor…. not a good decision and doesn’t make sense. Chiropractors and other professionals should really do more research before selecting someone to handle their marketing so part of the blame is in their court.

These idiot consultants typically don’t give doctors the whole story either. Many chiropractors still don’t know how to use Analytics to measure important web stats objectively. Anyone that doesn’t show you how to measure your analytics for yourself should immediately throw up a red flag.

If you’re referring to the organic listings on Google, you must blanket dozens of keywords / variations online so that you’re everywhere and anywhere a potential patient would look. That builds social proof like crazy so that you’re the ONLY choice. The video case study above gives you a sample. When a few more months roll by, his presence will exponentially increase.

You not only want to be #1 for dozens of terms (over 70% of all clicks go to the top spot) and Google Maps, you want to blanket the first pages of terms that people are searching

Conversion is separate from traffic. Clicks and traffic do not equal new patients. Your website and follow-up system has to actually get people to pick up the phone and call you. 90% of docs drop the ball here.

That being said, anyone that I’ve personally worked with that I’ve helped get 20+ new patients / month from the web has always had a ramp-up time. There’s no overnight magic bullet for internet practice marketing. Most will give-up way too early since they’re instant gratification oriented.

It’s important to meet potential patients / customers where they are… and they’re definitely online.

What’s the easiest way to have patients who aren’t totally internet literate write reviews? I’ve had several patients that said they would, but didn’t. Then they told me that they couldn’t figure out how to do it.

Thanks in advance,

Todd W. Austin, D.C.

He Todd… You may want to create a simple video tutorial for them walking them through exactly how to do it. Sometimes people need to be lead by the hand, step-by-step.

Another option is to have a laptop in your reception area or nearby. Then each client can login to their Google account and post a review.

If you’re concerned about Google’s filter, then use CitySearch to have them write reviews. All of their reviews usually transfer over to Google Places if the listings are exactly the same.

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Now available: ccna v1.1 exam topics.

CCNA certification

Validate your knowledge and skills in network fundamentals and access, IP connectivity, IP services, security fundamentals, and more. Take your IT career in any direction by earning a Cisco Certified Network Associate (CCNA) certification.

Your career in networking begins with CCNA

CCNA Certification

Take your IT career in any direction by earning a CCNA. CCNA validates a broad range of fundamentals for all IT careers - from networking technologies, to security, to software development - proving you have the skills businesses need to meet market demands.

Networking fundamentals

Showcase your knowledge of networking equipment and configuration. Be able to troubleshoot connectivity issues and effectively manage networks.

IP Services

Demonstrate your ability to configure routing for different IP versions and describe the purpose of redundancy protocols. Be able to interpret the components of a routing table.

Security fundamentals

Understand threats and ways to prevent them. Identify key elements of a security program, like user awareness and training. Demonstrate practical skills like setting up secure access to devices and networks.

Understand how automation affects network management, and compare traditional networks with controller-based networking. Leverage APIs, and understand configuration management tools.

How it works

No formal prerequisites.

CCNA is an asset to IT professionals of all experience levels, but learners often benefit from one or more years of experience implementing and administering Cisco solutions.

Example learner profiles

• Individuals looking to move into the IT field
• IT professionals looking to stand out in the job market
• IT professionals looking to enrich their current roles with additional networking skills

Getting started

To earn this certification, you’ll need to pass a single required exam.

A variety of resources are available to help you study - from guided learning to self-study and a community forum.

Unlock your career potential

Because CCNA covers so many IT fundamentals, it’s a great way to stand out no matter where your career takes you.

Potential roles

Network engineer.

Apply a range of technologies to connect, secure, and automate complex networks.

Network administrator

Install, maintain, monitor, and troubleshoot networks and keep them secure.

Help desk administrator

Diagnose and troubleshoot technical issues for clients and employees.

Alumni testimonials

Ccna moved elvin up the career ladder.

"Passing that CCNA exam triggered a chain of events I could never have predicted. First, I was a student, then a teacher, then a Cisco instructor, and I eventually became a Cisco VIP."

Elvin Arias Soto, CloudOps engineer

CCNA, CCDP, CCDA, CCNP, CCIE

Certifications give Kevin instant credibility at work

"People always want to know who they're talking to. They want to know if you’re qualified. Certifications give you instant credibility."

Kevin Brown, CyberOps analyst

CCNA, CyberOps Associate

Ben made a career change with a Cisco certification

"I chose to pursue Cisco certifications because I knew it would put me in the best position to start a career in networking."

Ben Harting, Configuration engineer

Maintain your certification

Your certification is valid for three years. You can renew with Continuing Education credits or retake exams before they expire.

CCNA essentials webinar series

Learn what to expect from the CCNA exam, and chart your path to certification success.

CCNA certification guide

Get familiar with Cisco’s learning environment, find study resources, and discover helpful hints for earning your CCNA.

CCNA Prep Program

Packed with 50+ hours of resources, webinars, and practice quizzes, CCNA Prep On Demand is your ultimate study buddy.

Enhance your learning journey

Stay up to date.

Get the latest news about Cisco certifications, plus tools and insights to help you get where you want to go.

CCNA community

Not sure where to begin? Head to the Cisco CCNA community to get advice and connect with experts.