critical analysis essay advertisement

How to Write a Critical Analysis Essay?

So, you want to write a critical analysis essay, but it feels a bit overwhelming, right? No worries! We're here to guide you through the process step by step. Whether you're a pro or a newbie, we've got practical tips and insights to help you nail your critical analysis essay. Let's make this academic adventure a bit less scary and a lot more exciting.

Have you ever wondered, "How to write a critical analysis essay?" We get it. It's not as easy as just summarizing stuff. But fear not! In this article, we're going to break down the whole process for you. Whether you're a seasoned thinker or just dipping your toes into critical analysis, we've got your back. Get ready for some straightforward advice to help you tackle that critical analysis essay like a champ. Let's do this together! For additional reading, please consult our guide on how to write an essay in general.

What Is Critical Analysis Essay?

A critical analysis essay is a type of academic writing in which the writer evaluates and interprets a piece of literature, artwork, film, music, or any other work of art. The primary purpose of a critical analysis essay is to assess the effectiveness or merit of the work in question, providing insights into its strengths, weaknesses, and overall impact.

Writing critical analysis essay demands a thoughtful, informed, and evaluative approach to a work, with a focus on details, evidence, and interpretation. It's an exercise in understanding the layers and complexities within creation and expressing your informed perspective on its merits and shortcomings.

• The primary purpose of a critical analysis essay is to assess and evaluate a specific work, such as a piece of literature, art, film, or any other cultural creation. Unlike a summary, where you merely recap the content, a critical analysis delves deeper. It aims to explore the work's meaning, effectiveness, and significance.

Depth of Research

• To conduct a thorough critical analysis, you often need to go beyond surface-level understanding. This might involve researching the background of the author or artist, understanding the historical context, and exploring any relevant cultural influences. The depth of research ensures that your analysis is well-informed and provides a nuanced perspective.
• Learning how to write critical analysis paper involves paying attention to subtle details and nuances within the work. This could include examining the use of literary devices, artistic techniques, symbolism, or the choices made by the creator. Identifying these nuances allows you to offer a more insightful and detailed analysis.

Evidence-Based Insights

• A strong critical analysis is not merely an expression of personal opinion but is supported by evidence from the work itself. This might involve quoting specific lines from a text, describing particular scenes in a film, or pointing to elements within a piece of art. By using evidence, you strengthen your argument and make your analysis more persuasive.

Judgment and Evaluation

• The analysis goes beyond observation; it includes forming a judgment about the work. This involves assessing its strengths and weaknesses. You might discuss what the creator did well and where improvements could be made. This evaluative aspect adds depth to your analysis and demonstrates your engagement with the work.

Insights and Interpretation

• A critical analysis invites interpretation. It's an opportunity to express your unique perspective on the work and offer insights that might not be immediately apparent. This could involve exploring symbolism, thematic connections, or the impact of specific artistic choices.

Critical Analysis Essay Outline

Here's a basic outline for critical analysis essay. Remember, this is a general outline, and you may need to adjust it based on the specific requirements of your assignment or the nature of the work you are analyzing.

Introduction

Introduction to the Work

• Briefly introduce the work being analyzed.
• Provide necessary background information about the author, artist, or creator.

Thesis Statement

• State the main argument or perspective you will present in your analysis.
• Provide a concise summary of the work.
• Ensure that readers have a basic understanding of the content and context.

Introduction to Analysis

• Briefly explain the specific elements you will analyze (e.g., themes, characters, techniques).

Element 1 Analysis

• Discuss the first element in detail.
• Provide evidence from the work to support your analysis.

Element 2 Analysis

• Repeat the process for the second element.
• Again, support your analysis with relevant evidence.

Additional Elements (if needed)

• Include additional elements you plan to analyze.
• Provide analysis and evidence for each.

Introduction to Evaluation

• Briefly explain the criteria you will use to evaluate the work.

Positive Aspects

• Discuss the strengths or positive aspects of the work.
• Support your evaluation with evidence.

Areas for Improvement

• Discuss weaknesses or areas where the work could be improved.
• Again, support your evaluation with evidence.

Summary of Analysis and Evaluation

• Summarize the main points of your analysis.
• Recap your evaluation.

Final Thoughts

• Offer any final insights or reflections.
• Restate the significance of your analysis.

Writing critical analysis essay involves a systematic and thoughtful approach. Remember, the critical analysis essay is an opportunity to showcase your ability to analyze and evaluate a work thoughtfully. It's essential to provide clear reasoning and support your arguments with evidence from the work itself. 

To learn how to start a critical analysis essay, it is crucial to begin with a compelling introduction that captivates the reader's attention and sets the stage for the subsequent analysis. Start by providing contextual information about the work under scrutiny, including the author, artist, or creator, and briefly outlining the overall content. Engage your audience by posing a thought-provoking question, presenting a relevant quote, or offering a striking observation of the subject matter. 

Clearly articulate the main purpose of your analysis and introduce your thesis statement, which succinctly encapsulates the central argument you will be exploring in the essay. By establishing a solid foundation in the introduction, you invite readers to delve into your critical examination with a clear understanding of your perspective and the significance of the work at hand. Here's a step-by-step guide to help you through the entire writing process:

Understand the Assignment

• Read the assignment instructions carefully.
• Identify the specific work (e.g., a book, film, artwork) you need to analyze.
• Note any guidelines or criteria provided by your instructor.

Choose a Literary Work

• If the work is not assigned, select one that interests you and aligns with the assignment requirements.

Read/View/Experience the Work

• Engage with the work attentively.
• Take notes on significant details, themes, characters, and any elements that stand out.

Research Background Information

• Gather information about the author, artist, or creator.
• Understand the historical and cultural context if relevant.

Develop a Thesis Statement

• Formulate a clear thesis statement that presents the main argument or perspective you will explore in your analysis.

Create an Outline

• Structure your essay with an introduction, body paragraphs for analysis, an evaluation section, and a conclusion.
• Use the outline provided earlier as a template.

Write the Introduction

• Introduce the work and provide essential background information.
• Present your thesis statement, outlining the focus of your analysis.

Write the Summary

• Provide a concise summary of the work, ensuring readers have a basic understanding of its content and context.

Analyze Specific Elements

• Follow your outline to analyze specific elements of the work.
• Discuss themes, characters, techniques, or any other relevant aspects.

Evaluate the Work

• Introduce your criteria for evaluation.
• Discuss the positive aspects of the work, supporting your points with evidence.
• Address areas for improvement, again using evidence to support your evaluation.

Write the Conclusion

• Summarize the main points of your analysis and evaluation.
• Restate your thesis and its significance.
• Offer final thoughts or reflections.

Revise and Edit

• Review your essay for clarity, coherence, and consistency.
• Check for grammatical errors, typos, and proper citation if applicable.

Seek Feedback (Optional)

• If possible, get feedback from peers, instructors, or writing centers to refine your essay.

Finalize Your Essay

• Make any necessary revisions based on feedback.
• Ensure your essay meets the assignment requirements.

Cite Sources (If Required)

• If you used external sources for background information, quotes, or references, ensure proper citation according to the specified style guide (e.g., APA, MLA).

If this information seems too challenging at the moment or your deadline is short, simply say, ‘ write my essay for me ,’ and our expert writers will take it from here.

Critical Analysis Essay Topics

Students can explore a myriad of thought-provoking topics for critical analysis essay for their across various disciplines. For example, you might dissect the portrayal of power dynamics in dystopian novels or scrutinize the evolution of a character's identity throughout a classic work. Venturing into the cinematic landscape, students could critically analyze the symbolism and visual storytelling techniques in a renowned film or examine the cultural commentary embedded in a contemporary piece. For those inclined toward the visual arts, delving into the complexities of a particular artwork or artistic movement offers an opportunity to unravel hidden meanings. Moreover, students may consider such critical analysis essay ideas as the representation of gender roles, the impact of technology on human connections, or the exploration of mental health in literature. Consider the following topic examples:

• Identity and self-discovery in 'The Catcher in the Rye.'
• The impact of social media on interpersonal relationships.
• Symbolism in Edgar Allan Poe's 'The Raven.'
• Gender roles in the film 'Wonder Woman.'
• Environmental conservation messages in Nike advertisements.
• Historical accuracy in 'The Crown' TV series.
• Technology's role in shaping modern higher education.
• Cultural significance of traditional Japanese Noh theatre.
• Portrayal of mental health in 'BoJack Horseman.'
• Ethical implications of CRISPR gene editing.
• Metaphor in Martin Luther King Jr.'s 'I Have a Dream' speech.
• Impact of Affordable Care Act on healthcare accessibility.
• Symbolism in Leonardo da Vinci's 'Mona Lisa.'
• Influence of jazz on American society.
• Representation of diversity in 'The Sneetches' by Dr. Seuss.
• Role of humor in addressing social issues in Dave Chappelle's comedy special.
• Effectiveness of anti-smoking public service announcements.
• Portrayal of cultural clashes in 'The Joy Luck Club.'
• Impact of artificial intelligence on daily life.
• Role of education in addressing economic inequality.

Tips for Writing a Critical Analysis Essay

Thoroughly understand the work.

Before diving into a critical analysis essay, ensure a comprehensive understanding of the work. Read a literary piece multiple times, watch a film attentively, or study an artwork closely. Take notes on key elements, themes, and characters to form a solid foundation for your analysis.

Focus on Specific Elements

Instead of attempting to analyze the entire work, narrow down your focus to specific elements. This could include examining the use of symbolism, characterization, narrative structure, or visual techniques. By concentrating on specific aspects, you can provide a more in-depth and focused analysis.

Support Your Analysis with Evidence

A critical analysis is strengthened by providing evidence from the work itself. Quote specific lines from a text, reference particular scenes in a film, or describe elements in an artwork. This evidence supports your interpretation and demonstrates a deep engagement with the work.

Consider the Context

Acknowledge the context in which the work was created. Consider the historical, cultural, and social background that might influence its meaning. Understanding the context allows you to offer a more nuanced analysis, recognizing the creator's intent and the work's relevance within a broader framework.

How to Format a Critical Analysis Essay?

Critical analysis essay format follows general guidelines for academic writing. Always refer to your assignment guidelines and any specific instructions from your instructor, as formatting requirements can vary. Here's a typical structure in terms of formatting:

• Include the title of your essay, your name, the course title, the instructor's name, and the date.
• Follow any specific formatting instructions provided by your instructor.
• Begin with a strong introduction that introduces the work and provides essential background information.
• State your thesis clearly and concisely.

Body Paragraphs

• Organize your analysis into well-structured paragraphs.
• Each paragraph should focus on a specific element or aspect of the work.
• Begin each paragraph with a clear topic sentence that relates to your thesis.

Analysis and Evidence

• Analyze the chosen elements of the work thoroughly.
• Support your analysis with evidence, such as quotes, examples, or specific scenes.
• Ensure that your analysis is logical and well-connected.
• Include a section where you evaluate the strengths and weaknesses of the work.
• Discuss what works well and areas that could be improved.
• Provide thoughtful judgments and support them with evidence.
• Restate your thesis and highlight the significance of your analysis.
• Offer any final thoughts or reflections.

References or Works Cited

• Include a list of all the sources you cited in your essay.
• Follow the citation style (APA, MLA, Chicago, etc.) specified by your instructor.

Formatting Style

• Use a standard font (e.g., Times New Roman, Arial) in 12-point size.
• Double-space the entire essay.
• Set 1-inch margins on all sides.
• Align text to the left; do not justify.

Page Numbers

• Number pages consecutively, starting from the title page (if applicable).
• Place page numbers in the header or footer.

Additional Instructions

• Follow any additional formatting guidelines provided by your instructor.
• Check for any specific requirements regarding headers, footers, or additional elements.

Following a clear and consistent format ensures that your critical analysis essay is well-organized and easy to read.

Critical Analysis Essay Example

We believe that a critical analysis essay sample can help students master the intricacies of a particular assignment. In this article, we’ve decided to give you two different examples that will definitely inspire you to move the needle when tackling this task.

The Symbolism of Light and Dark in Shakespeare's "Macbeth"

William Shakespeare's tragedy "Macbeth" explores the intricate interplay of light and dark imagery as symbols throughout the play. In this critical analysis, we will delve into how Shakespeare employs these symbols to convey complex themes and character motivations. The juxtaposition of light and dark in "Macbeth" serves as a powerful metaphor for the moral and psychological transformations undergone by the characters.

Shakespeare strategically employs light and dark imagery to signify moral clarity and corruption. In the opening scenes, the protagonist – Macbeth – associates darkness with deception and evil intentions. For instance, when contemplating regicide, Macbeth implores the stars to "hide [their] fires; Let not light see my black and deep desires" (1.4.50-51). The contrast between light and dark intensifies as the narrative progresses, underscoring the characters' moral dilemmas.

As Macbeth succumbs to his ambition, the imagery of darkness deepens. The murder of King Duncan occurs under the cover of night, symbolizing the moral obscurity of Macbeth's actions. The once honorable protagonist descends into darkness both metaphorically and literally, as evidenced by Lady Macbeth's plea to "come, thick night, / And pall thee in the dunnest smoke of hell" (1.5.49-50). The darkness that initially masked his ambitions becomes a pervasive element in Macbeth's psyche.

Interestingly, the play also presents a paradoxical relationship between light and darkness. While darkness represents evil, light is not always synonymous with goodness. The false sense of security in the daylight becomes apparent as Macbeth's heinous deeds unfold. Banquo's murder, planned in broad daylight, challenges the traditional association of light with virtue, revealing the deceptive nature of appearances.

In conclusion, Shakespeare's adept use of light and dark imagery in "Macbeth" contributes to the thematic richness of the play. The evolving symbolism underscores the moral complexities the characters face, particularly Macbeth, as they navigate the consequences of their choices. By examining the nuanced interplay of light and dark, we gain profound insights into the psychological and moral dimensions of Shakespeare's tragic narrative.

The Dystopian Mirror: A Critical Analysis of Societal Portrayal in George Orwell's "1984"

George Orwell's "1984" stands as a dystopian masterpiece, a haunting vision of a totalitarian society that raises profound questions about power, control, and individual agency. In this critical analysis, we will delve into how Orwell's portrayal of society in "1984" serves as a reflection of his concerns about government overreach and the erosion of personal freedoms.

Orwell's vision of an omnipresent surveillance state in "1984" serves as a chilling forecast of the erosion of privacy in contemporary society. The ubiquitous presence of telescreens and the Thought Police in the novel underscores the dangers of unchecked governmental power. Through the character of Winston Smith, Orwell illustrates the psychological impact of living under constant surveillance and the pervasive fear of dissent.

Orwell introduces the concept of Newspeak, a language designed to eliminate rebellious thoughts, further illustrating the manipulative power of the state. The controlled language in "1984" becomes a tool for thought control, limiting the ability of individuals to articulate dissenting ideas. This linguistic manipulation echoes Orwell's concerns about the potential distortion of truth and the stifling of independent thought in a society governed by authoritarian rule.

The portrayal of Big Brother in "1984" serves as a powerful commentary on the creation of a cult of personality to consolidate power. The Party's ability to shape and control public perception through the iconic figure of Big Brother reflects Orwell's apprehensions about manipulating truth and the dangers of blind loyalty to charismatic leaders. The relentless propaganda in the novel underscores the potential consequences of unchecked authority on societal values.

To sum up, George Orwell's "1984" remains a poignant critique of societal structures that compromise individual freedoms in the pursuit of unchecked power. Through the vivid portrayal of surveillance, linguistic manipulation, and the cult of personality, Orwell prompts readers to reflect on the fragility of democratic values. As we navigate the complexities of our own society, the warnings embedded in "1984" continue to resonate, urging us to remain vigilant against threats to individual autonomy and the integrity of truth.

Learning how to write critical analysis essays is crucial for students as it cultivates essential skills vital for academic and professional success. Firstly, it hones their analytical thinking abilities, enabling them to dissect complex ideas, texts, or artworks and discern underlying themes, motifs, and messages. This skill is invaluable in academia, where critical analysis forms the cornerstone of scholarly discourse and research. 

Secondly, critical analysis writing fosters effective communication skills as students learn to articulate their thoughts coherently, provide evidence-based arguments, and engage with diverse perspectives. Such proficiency not only enhances their academic writing but also prepares them for future endeavors in fields such as research, journalism, or policymaking. Does that sound interesting, or maybe you would like to do something different today rather than critique literary works? In that case, pay for an essay and have a wonderful evening! 

Frequently asked questions

What is a critical analysis essay structure, what type of language should be used in a critical analysis essay, what are the benefits of writing a critical analysis essay.

She was flawless! first time using a website like this, I've ordered article review and i totally adored it! grammar punctuation, content - everything was on point

This writer is my go to, because whenever I need someone who I can trust my task to - I hire Joy. She wrote almost every paper for me for the last 2 years

Term paper done up to a highest standard, no revisions, perfect communication. 10s across the board!!!!!!!

I send him instructions and that's it. my paper was done 10 hours later, no stupid questions, he nailed it.

Sometimes I wonder if Michael is secretly a professor because he literally knows everything. HE DID SO WELL THAT MY PROF SHOWED MY PAPER AS AN EXAMPLE. unbelievable, many thanks

You Might Also Like

New Posts to Your Inbox!

Stay in touch

Search form

You are here

How to analyze an advertisement.

Finding Ads' Hidden Messages

By Arthur Asa Berger

There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated.

The following questions can help foster an awareness of this process. Use them for class or group discussions or your own individual analysis of ads or commercials. You may be surprised by the messages and meanings you uncover.

• What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

Excerpted with permission from Signs in Contemporary Culture: An Introduction to Semiotics by Arthur Asu Berger (Longman, Inc., 95 Church Street, White Plains, NY 10601)

Arthur Asa Berger is professor emeritus of Broadcast & Electronic Communication Arts at San Francisco State University, where he taught from 1965 to 2003. He is the author of more than 100 articles and 60 books on media, popular culture, tourism and related concerns.

• Reading Room
• CML MediaLit Kit
• Rights & Permissions
• Site Overview

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

12.4 Analyzing Advertisements: Descriptive Summary and Rhetorical Analysis

When we view a painting, it’s often because we’ve chosen to do so—usually by visiting a museum. Advertisements, on the other hand, enter our field of vision whether we want them to or not. In both print and digital media, advertisements swirl around us. They pop up on websites, appear in our social media feeds, fill the magazines we read, and interrupt the television shows that we watch. They’re everywhere, and because they’re such a routine part of the visual information we take in each day, it’s important to think critically about how these images are designed and for what purpose.

The Elements of Advertisements

We may not consider advertisements to be works of art, but they’re certainly created with an incredible attention to detail and to the viewer’s experience, just like the other examples of paintings and films discussed in this chapter. For that reason, you can use the same techniques for analyzing art work and movies when analyzing advertisements. For example, when analyzing a print advertisement like the one below, it would be important to observe the use of color, tone, perspective, movement, and how the various objects and individuals are arranged in relation to each other, among other elements.

Similarly, when analyzing a commercial, it would be important to observe not only the visual elements but the audio and narrative elements, as well. Commercials may not come close to the depth of character and plot development that films achieve, but they still tell us stories, often quite effectively. (Keep in mind that plenty of people watch the Super Bowl not for the football game but for the especially entertaining commercial breaks.)

The Rhetoric of Advertisements

The reason that ads are created with such care is because, like any image, they are designed to produce effects. Like a painting, they might lead us to reflect on our identity, our culture, or our values. Like a film, they might elicit our emotions or give us a unique narrative experience. Of course, we all know the primary effect that advertisers hope their advertisements will have. Advertisements are meant to persuade us: to spend money, to use products, and to support candidates or causes, among other possibilities. One could argue that all images are persuasive in one way or another, but advertisements are explicitly so. They want something from us, and they’re not shy about asking for it. Consider the example below.

Because advertisements are persuasive, you can analyze the rhetoric of an ad just like you can with any other text that’s trying to support a particular claim or point of view. Doing so will help you figure out why a particular advertisement was created and whether or not you want to accept its message. The chapter on “Writing Situations” in this textbook offers more information about how to analyze the rhetorical situation of a text. When thinking about advertisements, though, it’s especially important to ask yourself about:

• The Writer: Who created the ad? What mindset or point of view might this person, group, or organization bring to the subject matter of the ad?
• The Purpose: What is the ad meant to do? What effect is it supposed to have on the viewer?
• The Audience: Who are the targeted viewers of the ad? What mindset or point of view could these individuals have, and how could that affect how the ad is received?
• The Exigence: What motivated the creation of the ad in the first place? What perceived need or larger situation is the ad responding to?

To get some practice analyzing the rhetorical situation of an advertisement, study the sample ad below. What can you determine about its writer, purpose, audience, and exigence?

In addition to analyzing an advertisement’s rhetorical situation (who created it, for whom, and why) you can also analyze the rhetorical appeals that the ad uses in order to achieve its purpose. That is, what features of the ad make it persuasive? Again, you should refer to the chapter on “Writing Situations” in this textbook for more information about rhetorical appeals. A good place to begin, though, is to consider the use of ethos, pathos, and logos in an advertisement. You can consider:

• Ethos: How does the advertisement establish its credibility? Is there anything about the advertisement itself (its professionalism, its quality, its tone) that persuades viewers to accept its message? Is there anything about the creators or sponsors of the advertisement (their authority, their prestige) that persuades viewers to accept its message?
• Pathos: How does the advertisement speak to a viewer’s emotions? Does it try to make the viewer happy, angry, fearful, or distressed (among other possibilities) in order to affect the viewer’s judgment of the message?
• Logos: How does the advertisement use logical argument and support to communicate its message? Does it make reasonable claims? Are those claims supported with sound evidence?

To get some practice analyzing the rhetorical appeals of an advertisement, study the sample ad below. What can you determine about its use of ethos, pathos, and logos to persuade the viewer?

In many ways, analyzing the rhetoric of an advertisement is like analyzing the rhetoric of any text. It’s always important to think about the writer, purpose, audience, and exigence, as well as about rhetorical appeals like ethos, pathos, and logos. That said, there are special considerations to keep in mind when analyzing the rhetoric of an advertisement.

Advertisements are a genre quite unlike the other texts you’ll read and write about in College Composition, many of which are long-form academic essays. Advertisements are also different from the other visual genres discussed in this chapter, particularly when you think about how quickly ads are meant do their work. While we might spend an hour or more watching a film or several minutes contemplating a work of art, we usually just glance at a print advertisement or watch a few seconds of a commercial. In order to understand how an ad could possibly persuade a viewer in so short a time, we have to consider how they use features such as:

• Brief, catchy slogans or dialogue
• “Power words” that draw attention and elicit emotion (free, easy, exciting, delicious, etc.)
• Attention-grabbing fonts, images, and sounds
• Use of white space and color to quickly direct the viewer’s focus
• Foregrounding or repetition of key words, product names, or sponsors
• Use of name recognition or endorsement to establish authority

To get some practice analyzing how ads use these strategies, consider the sample ad below.

The Ideology of Advertisements

One of the most effective ways for an advertisement to persuade us is by appealing to our values and assumptions. We often support candidates and organizations whose ads support our own worldview, for instance. Similarly, we may purchase products because we believe our bodies, attitudes, and choices should resemble those of the models or spokespeople endorsing them. To fully understand how ads try to persuade us, it’s necessary to think about how they try to confirm our assumptions (or our fears) about ourselves, our culture, and our world.

Of course, even when the values and assumptions embedded in an advertisement are not part of a deliberate attempt to persuade us, it’s important to notice them and think critically about them.  Advertisements are powerful. They’re everywhere. They can be flashy, provocative, and even fun. For these reasons, advertisements can normalize some beliefs (about race, for example, or body image or gender roles) and challenge or exclude others.

The critical theories already introduced in this chapter will help you to understand how the advertisements you analyze participate in our culture’s conversations about gender, race, class, and many other topics. You can find more information about these theories in this textbook’s chapter on “Literary Theory in the College Composition Classroom.”

An example of one scholar using critical theory (in this case, gender studies) to study advertisements is The Gender Ads Project by Scott A. Lukas. This site collects and analyzes advertisements in order to understand how they influence our ideas about gender and sexuality.

To practice thinking about how ads can reveal or even shape our assumptions about gender, consider the sample advertisement below.

Writing Exercise: Analyze an Advertisement

Use the strategies for visual analysis that you’ve learned about in this chapter to analyze the rhetoric of a print ad or commercial of your choice. Compose an analysis that:

• Describes the advertisement using the visual and narrative elements discussed in this chapter.
• Explains the advertisement’s rhetorical situation and use of rhetorical appeals.
• Explains how the advertisement reflects or challenges prominent cultural ideas about gender, race, class, sexuality, disability, or any of the other cultural issues discussed in this chapter.

Continue Reading: 12.5 Analyzing Public Art: Descriptive Summary and Rhetorical Analysis

Composition for Commodores Copyright © 2023 by Mollie Chambers; Karin Hooks; Donna Hunt; Kim Karshner; Josh Kesterson; Geoff Polk; Amy Scott-Douglass; Justin Sevenker; Jewon Woo; and other LCCC Faculty is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Finished Papers

Can I pay someone to write my essay?

Time does not stand still and the service is being modernized at an incredible speed. Now the customer can delegate any service and it will be carried out in the best possible way.

Writing essays, abstracts and scientific papers also falls into this category and can be done by another person. In order to use this service, the client needs to ask the professor about the topic of the text, special design preferences, fonts and keywords. Then the person contacts the essay writing site, where the managers tell him about the details of cooperation. You agree on a certain amount that you are ready to give for the work of a professional writer.

A big bonus of such companies is that you don't have to pay money when ordering. You first receive a ready-made version of the essay, check it for errors, plagiarism and the accuracy of the information, and only then transfer funds to a bank card. This allows users not to worry about the site not fulfilling the agreements.

Go to the website and choose the option you need to get the ideal job, and in the future, the best mark and teacher's admiration.

Affiliate program

Refer our service to your friend and receive 10% from every order

Customer Reviews

Emilie Nilsson

Service Is a Study Guide

Our cheap essay writing service aims to help you achieve your desired academic excellence. We know the road to straight A's isn't always smooth, so contact us whenever you feel challenged by any kind of task and have an original assignment done according to your requirements.

Finished Papers

Standard essay helper

Sophia Melo Gomes

Sophia Melo Gomes

Customer Reviews

• Our Listings
• Our Rentals
• Testimonials
• Tenant Portal

Megan Sharp

Module: Analysis

Critical analysis, learning objectives.

• Identify different types of analytic processes
• Apply different types of analytic processes

Critical analysis is probably what you think of first when you hear the word analysis . You probably wrote analyses of poems or stories in high school, or you may have even analyzed films or advertisements. Analysis of a specific artifact is called critical analysis or critique.

For this section, we’ll use analysis of ads for our examples. However, you can apply critical analysis to any artifact.

Take a look at the old cigarette ad, below. How would you start to analyze it?

There are three possible structures you might use for a critical analysis paper.

Analytic paragraphs generally follow the claim, evidence, explanation model. A writer establishes a claim, then supports that claim with evidence, and then explains how the evidence supports the claim. In a critical analysis, the details of the artifact serve as the evidence supporting the claim.

In the example below, explore the hotspots to learn about how the writer of this analysis of the Lucky Strike ad uses a claim, evidence, and support of evidence in a paragraph.

explore the hotspots

[1] The claim of this analysis paragraph is that the image of the physician is being used to sell unhealthy products. The rest of the analysis, including the supporting evidence about the language choices, are in service to this claim.

[2] The description of the physician in the ad and the explanation of his depiction is the central evidence for the claim.

[3] The rest of the paragraph provides support and further explanation of the central evidence in the claim. The analysis of the language choices complement the evidence about the physician.

So what does a typical critical analysis assignment look like? Consider the example, below:

Example assignment

For this essay, you will identify and work with an advertisement. The ad you choose may be print or online, but it must be static (i.e., no television or radio commercials). Your purpose is to analyze how and why the ad goes about reaching an audience and to construct and support an original thesis that guides your essay. You should be moving your thinking beyond the obvious, not necessarily to conclusions no one else has ever considered, but at least to conclusions that many people do not consider upon first glance of the ad. Your final product should include brief summary of the ad you have chosen, analysis of how the ad works to appeal to an audience, and then any conclusions you reach about the advertising strategies, including context.

Answer the following questions to help you develop a plan for responding to this critical analysis assignment.

• Lucky-Strike-Doctor-Cigarette-Ad. Authored by : Silberio77. Located at : https://commons.wikimedia.org/wiki/File:Lucky-Strike-Doctor-Cigarette-Ad.jpg . License : CC BY-SA: Attribution-ShareAlike
• Ad Analysis . Authored by : Andrew Davis, Karen Forgette, Guy Krueger. Provided by : APLU-PLC. Project : APLU-PLC EC Grant . License : CC BY: Attribution