definition keynote presentation

What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

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Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

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Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking. Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking!

• Last Updated: March 22, 2024

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Pro Speakers on How to Give a Perfect Keynote Presentation

Updated: January 13, 2021

Published: November 03, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing . It was by far the most exhilarating and nerve-wracking experience of my professional life.

I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating.

I wanted to do a good job, and I wanted to be a good teacher.

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? Read on for some advice from professional speakers.

First, what is a keynote presentation? Glad you asked.

You may also be tasked with a keynote presentation in order to secure funding, make a sale, or update stakeholders or executives. Whatever stage you find yourself on, delivering a keynote presentation is an important responsibility as a public speaker.

How to Give a Perfect Keynote Presentation, According to the Experts

I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared.

1. Rehearse, rehearse, rehearse.

When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations.

“However much you think you need to rehearse, rehearse 10 times more than that. When you show up to a concert, you expect that the musicians know their songs, and you certainly don't want the first time they try to play it to be right there on stage. You owe your audience and the folks hiring you to speak the same respect,” said Melanie Deziel , international keynote speaker and founder of StoryFuel . (She received this advice herself from Michael and Amy Port at Heroic Public Speaking .)

Provided by Melanie Deziel

As more presentations and events become fully virtual, the likelihood of technical difficulties also grows. Rehearsing your content can help you weather any interruptions or last-minute changes.

Rehearsal not only leads to content mastery; it allows freedom in your presentations. “The more you rehearse and become comfortable with the content, the freer you'll be to take chances, experiment, and truly focus on your delivery, rather than trying to remember what comes next,” shared Deziel.

How do these experts recommend practicing your presentations? “[Use] a mirror,” said Olivia Scott , keynote speaker and founder of Omerge Alliances . “I take the time to see how I'm being received, I look at my body posture, and I look at everything to make sure that I feel good about what I'm delivering. This isn’t exactly a tool or technology, but it's a way to practice and rehearse.”

Additionally, consider asking friends, family, and trusted colleagues to listen to your practice runs and provide feedback on your presentation.

2. Ask for feedback.

Speaking of feedback, expert orators know to ask for it on a regular basis — from friends, peer groups, mentors, audience members, and clients. “Find a support crew and connect with other speakers in the industry,” mentioned Karen Hopper , keynote speaker and data strategist at M+R. Hopper personally recommends Shine Bootcamp , which provided her with lifelong friendships, helpful feedback, and a priceless education about public speaking.

Provided by Karen Hopper

“We help each other with feedback on our pitches, topics, outlines, and presentations, and we celebrate each others' wins,'' said Hopper. “ ... It’s well worth surrounding yourself with people who will cheer for you and who will give you honest feedback — the fastest way to get better is to ruthlessly seek out that feedback.”

Clients can also be an incredibly helpful source of feedback. If you’re asked to speak at an event or conference, consider asking the people who hired you. “I ask my client for their reaction immediately after every presentation. It’s important to know how they felt, and whether the presentation achieved their goals. Every time my client is happy, that’s my most successful presentation,” said Jeff Toister , keynote speaker, author, and customer service expert.

Lastly, the best feedback often comes from the source — in this case, your audience. Whether you ask questions during your presentation (which we’ll discuss next) or ask for feedback following your presentation, it’s never a bad idea to know what your audience thought about your keynote.

Feedback may look different if giving a remote keynote presentation, but it's still possible.

“It’s been a creative challenge to adapt a talk I'd hoped to give in person to work in a virtual environment. It's much harder to tell how your talks are received online, without being able to see nodding and note-taking and hear laughter and clapping. But all the feedback I have received [over email] indicated that my talk successfully changed the way many people are thinking about their content idea generation process, and that was the ultimate goal of the talk: to change how people think ,” shared Deziel, referring to her recent keynote at Content Marketing World 2020.

3. Engage your audience.

Nobody likes being talked at . Sure, delivering a keynote presentation involves you doing most of the talking, but it doesn’t have to be a one-way conversation. Many of the experts I interviewed encouraged some sort of audience engagement or interaction to enhance your presentation.

“People love to be involved in a presentation. Rather than explain a concept to my audience, I find a way to have them experience it,” said Toister. “For example, when I share how multitasking hurts productivity and causes us to make more errors, I have the audience try a brief multitasking exercise so they can experience the problem themselves.”

Did you know that audience engagement levels drop considerably (14%) if a presenter does most of the talking, versus if the audience talks just as much? Moreover, 64% of people believe that a presentation with two-way interaction is much more engaging than a one-way presentation.

Presentation engagement also takes practice — just like your presentation content itself. “ ... Entertainment comes from the performance itself: the way in which you deliver that content and the energy you bring to that delivery. This is a separate skill you need to practice. Work with a coach, watch back recordings of yourself to identify opportunities to improve your craft, and watch videos of top-notch comedians, poets and other speakers to see what you can learn from them,” encouraged Deziel.

Lastly, as important as engagement is, don’t let technology stand in the way. While smartphones and polling software can make audience interaction easier, they can also get in the way of you connecting with your audience. “I prefer to just have people stand up, raise their hand, or clap to participate in the poll. It gets the audience moving, and I don’t have to worry about WiFi connections or whether the polling software is working,” said Toister.

4. Prioritize your content as much as the delivery.

While entertaining and interacting with your audience is helpful and exciting, it shouldn’t take precedence over your presentation content itself. “Nearly all of what the audience can learn from you comes from the content: the stories you tell, the examples you share, the facts you cite and the other information you explain. Carefully crafting those materials and testing it out ensures that the audience will get the information they were promised from your session,” said Deziel.

Tools like PowerPoint, Keynote, Google Slides, and Canva can help you hone your content and develop a story within your presentation. A 2018 Prezi study (another presentation tool option) showed that 90% of people believe a strong narrative makes for a more engaging, interesting presentation. Data can help form arguments and explain facts, but stories stay with your audience long after your time on stage.

Storytelling is yet another way to engage with your audience, especially by evoking emotions like humor. “It’s entertaining to ask questions, saying, ‘Can anyone relate to this? Has anyone ever had this type of experience before?’ and then getting them involved with some laughter around those experiences. Laughter always helps,” said Scott, who presented at INBOUND 2020 .

Hopper, who was also a Breakout Speaker at INBOUND 2020, agreed: “Don't be afraid to be funny or drop in jokes — there are studies that show that laughing actually helps your brain retain information better, so not only will your audience have a good time laughing with you, but they'll also get more out of your presentation. It’s a win-win!”

5. Focus on the audience.

Finally, everyone can agree that public speaking is either revered or feared. If you relate to the latter and find yourself nervous when giving presentations, turn your focus on the audience.

“Speakers easily get nervous when they focus on themselves and worry too much about their own performance. Focusing on your audience first takes the nerves away and redirects your attention to making sure your audience gets something of value from your keynote,” shared Toister.

That’s the goal of a keynote presentation — to provide value to your audience. Regardless of what story you’re telling, what tools you’re using, or how you’re engaging the crowd, as long as you deliver a presentation that inspires your audience to think differently — even for 30 minutes — you’ve given a perfect keynote presentation.

Note: HubSpot Marketing teams reserve the right to use guest blog author’s likeness across our content as we see fit, including but not limited to HubSpot’s social media channels.

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10 Expert Tips to Create and Deliver a Killer Keynote Presentation

So you’ve got a keynote presentation coming up, and you’re hitting the books to make sure you’re armed with the best plan possible. Besides taking notes from all the greats on TED, you’re reading up about a message structure that works, and looking for the perfect template.

While it seems like you’ve got your bases covered, like all things in life, there’s always a way to streamline the planning process.

According to Aaron Weyenberg , the UX Lead for TED and a self-professed “master of slide decks,” and the wizards behind Apple’s presentation slides , there are a number of tricks of the trade that you can rely on to create a rocking keynote presentation .

Below are some of our favorites. And to easily create a professional-looking presentation , sign up for Piktochart . It’s free and it allows you to make beautiful visuals without being a graphic designer.

1. Do your slides last

While most keynote speakers will typically build their presentation around the structure of a template, Weyenberg says that “building your slides should be the tail end of developing your presentation.” Before working on your slides, you should put together your main message, structure, supporting points – then practice and time your presentation. The reason for this, he says, is that the presentation needs to be strong enough to stand on its own. Approaching a keynote like this requires a shift in thinking.

While a beautiful set of slides is imperative to your presentation, it should not be central to it.

Weyenberg said it best: “The slides are just something you layer over [the presentation] to enhance the listener experience.”

Observe these 2017 Google I/O keynotes, especially CEO Sundar Pichai’s – the role of the slides are to support what the speaker is saying – not the other way around.

2. Get creative with photos

Often times, presenters will be far too literal or cheesy with their image choice. Weyenberg suggests to use images that are simple, yet punchy – and pairs nicely with your spoken words. He says to look for photos that are:

• Related to your keynote’s concept
• Are not complex in terms of composition

3. Simplify charts and graphs

While most presenters will simply drop an image of their charts and graphs into their deck, Weyenberg points out that it might be a bit “unsightly.” If you need to use data to back a point that you’re making, you should make the extra effort to make it more attractive – and this can be done by recreating it in your presentation maker .

There are a couple benefits to doing this:

• It will make your presentation seem consistent and well-thought out
• You’ll have control over colors, typography, and more.

4. One theme per slide

According to the designers of Apple presentation slides, less is certainly more. Trying to cram too many ideas on one slide can only work to your detriment. Beyond ideas, the same goes for statistics.

Let’s play a little game: For the following idea, how many slides would you use? “The developer program is incredibly vibrant. We have over six million registered developers. Demand for this show has never been greater. We sold out in just over a minute [71 seconds].”

While the average person might think that 6 million and 71 seconds would belong on the same slide and be short and sweet enough, let’s compare it with what Apple’s CEO Tim Cook did.

He only leveraged two slides: The first said “6 million,” and the second: “71 seconds. Sold out.”

5. Create a visual experience with data

Taking a leaf again from Apple’s presentation book, once you’ve gotten the hang of having just one stat per slide – you should also make it as visual as possible.

One data point per slide, combined with it being visually interesting – is sure to be memorable.

6. Practice Really Makes Perfect

Imagine the late Steve Jobs, a legendary keynote presenter, still rehearsed for months before a presentation. According to Brent Schlender , one of the co-authors behind the Steve Jobs biography “Becoming Steve Jobs,” Jobs would rehearse and prepare “exhaustively” for all of his public appearances.

Despite being a natural on the stage, Jobs never would wing it, he came to the show well prepared.

“I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights, to editing and rearranging the order of the keynote presentation slides to improve his pacing,” remembers Schlender.

While you may not be a perfectionist like Jobs, you are likely also not nearly as good of a presenter as he is – so practice really makes perfect in this case.

7. Tell A Consistent Story

Circling back to Weyenberg’s tips – he suggests that in a good slide deck, every slide should feel “like part of the same story.” Think of your deck like a story – every slide should feel cohesive to the big picture message you’re trying to communicate – as opposed to random ideas juxtaposed together.

You can do this by:

• Using the same or similar typography, colors, and imagery across all slides
• Using presentation templates can help with maintaining the same look and feel

8. Less is more

We explored the less is more concept earlier in the article by suggesting you keep to one idea per slide. The same can be applied to text.

When it comes to creating slides for your next keynote, the cardinal sin is a slide with ample text that is verbatim of your spoken presentation.

What this does is encourage people to keep their eyes on your slides instead of listening to you.

Weyenberg also points out that a text-heavy slide forces the brain to multitask between focusing on what it’s reading and hearing – which is quite difficult and will compromise your presentation.

9. Consider topic transitions

While you want to make your slides look like a cohesive unit, you want to also keep in mind that making every slide look the same may be boring. Weyenberg suggests to:

• Create one style for the slides that are the “meat” of the message
• Then create another style for the slides that are transitioning between topics

For example, if your overall slides have a dark background with light text, you can use transitional slides that have a light background with dark text. This way, they’ll still feel like they’re from the same presentation family without being completely uniform.

10. Tell a captivating story

It is fitting that our final tip comes from likely the greatest keynote presenter of all time. The late and great Steve Jobs had the ability to captivate and inspire his audience with his talks, and that’s because he was a very good storyteller. And that’s the golden leaf that you can take from Jobs’ book today.

Always aim to tell a captivating story.

One example is perhaps when he introduced the iPod: “In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Listen to Steve Jobs weave a story about the digital music revolution when unveiling the iPod.

Bonus Round: Tips From Piktochart Designers  

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• Make sure that there is enough white space throughout your presentation . This will give your content room to breathe. Less is definitely more in this case.
• Emphasize only one object per slide – whether it’s an image, statistic, quote. This will make sure your audience stays focused.

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What is a keynote speech.

What is a keynote speech?   That’s not a trick question.   I ask because keynote speeches take so many forms it seems worth it to ponder the nature of the genre for a few minutes to see if we can find something essential in all those variations.

Let’s dispense with some of the easy misconceptions first.  Does giving a keynote speech mean a huge audience, giant IMEG screens, and a booming sound system?  Well, those are often involved, when the numbers are large, but there’s nothing essential about those attributes – unless the ego of the speaker demands it.

Does a keynote speech necessarily involve slides, video, or other such visual aids? Of course not. They are often present, but no one would seriously argue that they are essential to the keynote.

The traditional meaning of the keynote speech was that it began a conference or convocation and outlined the themes to be covered in ways that got the participants talking and thinking along the right lines. The dictionary definition implies two things mainly:  the idea of fundamentality – the keynote establishes, literally, the key in music, and primacy – the keynote comes first.

But that doesn’t happen all the time or even most of the time in conferences today – we sometimes start with a keynote speech, but just as often they come at the end of the gathering. Or the word gets applied loosely and uselessly to any speech that isn’t a breakout, that takes place in plenary session.

And here we begin to find something essential in the idea of a keynote speech. It should ideally come at the beginning of the conference it addresses, and it should cover the main theme or themes that they conference is about. Yet so specialized has the profession of keynote speaking become that few speakers actually are hired to introduce a conference with the specific task of highlighting what the gathering will cover during its several days of existence – and do so in a thought-provoking and argument-provoking way.

Making sense of a conference that you attend is hard work. You rush from session to session, trying to pack as much as possible in, and you fret about not having enough time to network. Very quickly, you get information-overloaded with new material and begin to wonder how you’re going to remember it all. With all that going on, a speech that thoroughly and helpfully previews the conference and tells you what to listen for would be very useful, wouldn’t it?

If there is such a speech, it’s more often given by the CEO of the company putting on the event, or someone else footing the bill, rather than an outside expert with deep understanding of the topic. And those CEOs have too many tasks to fulfill to do a good job keynoting. They are thinking about their company and its place in the world and they want to talk that up more than they typically care about the general topic at hand.

The ideal keynote speech introduces a topic to an audience at the start of a conference. The speech answers the following questions:  Why is this topic important? Why are we gathered in this particular way to address this topic? What might we expect the rest of the speakers to cover – what should we, the attendees, be on the lookout for? And what are the most important questions to keep in mind as we talk and think about this topic for the next few days?

I can’t remember the last time I heard a keynote speech actually address those issues. To give such a speech well requires a deep understanding of the topic, of course, but also a willingness to go beyond one’s specific expertise and point of view to define the entire topic and its possible approaches. And what speaker is willing to do that in this sectarian age?

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I speak about the patient perspective surviving oral cancer, yet at big dental conferences, they often have a celebrity as the conference keynote who touches on something vague relating to dentistry. I will use information in this post to persuade dental event planners to choose a keynote topic that motivates new thinking about the patient, a relevant topic pertinent to every course they will attend. After all, what is a dental practice without patients?

Excellent, Eva — here’s hoping the organizers listen to you!

Thank you so much for taking the time to explain that a keynote speaker will introduce the topic of a conference or an event to the audience and explain why the topic is important. For my graduate school project, I need to set up a conference that my whole university can attend, and I need to hire a keynote speaker that can tie up the topic of the event. It will be awesome to start looking for available services in the area, so I am really glad I gained so much information from your article.

Its nice detailed writing.

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What is the difference between a presentation and a keynote?

Glad you asked

It’s a question I get quite often and the lines can, and are often blurred – but the way I like to look at it, is that a presentation is something you might give to a small room, a customer or an internal business audience to get a specific set of messages across, but a keynote is much broader, typically it’s to a bigger audience and its far more prepared, staged and carefully executed.

The underlying idea of a keynote is to take some key points, they can be business points, or points about something, and turn them into an immersive, engaging experience for your audience.  This is how keynote speakers succeed.

It’s all about preparation, delivery and variety

Some great examples of keynotes are those produced by big software companies such as Apple and Microsoft, and of course the wonderful TED talk content that most of us listen to in awe.

A keynote is not something that should be delivered with little preparation.  Even professional keynote speakers will typically have an area of expertise they speak about, and then when employed to speak at an event, will spend many hours customising based on interviews with their client.

Another key to keynote success is variety in delivery and also content.  Getting up on stage and clicking through slides won’t win an audience, you need to be prepared with an armoury of content to keep things exciting.  Yes, you will have static visuals (slides), but you also need video, demonstrations, props, audience participation and stories.  The right mix and you will deliver a keynote that the audience won’t forget.

Executives can be under a false impression of success

Business executives that are tasked with giving a keynote believe that because of their business success, then speaking in keynote form will be naturally successful for them.

Nothing could be further from the truth.

I always tell my clients that there needs to be two of you.  The business you which you have had great success with and the on-stage or keynote you, in which you are inexperienced with and that you need to be flexible and creative with.  Just because an executive may have given thousands of presentations in the past, it does not qualify them to get up and deliver a keynote – the situations are entirely different.

Audience credibility is very different to corporate credibility

Executives who do many presentations are typically presenting to an audience in which their credibility is already earned, in other words, the audience don’t need to be convinced.  However, in the keynote world, the audience is at first your critic, and then either your supporter because they start to like the on-stage you or, on the downside, they just switch off – and we’ll leave that topic for another time.  Many executives also are comforted by the fact that once they finish their presentation they are naturally commended by their peers and subordinates, this is where you must ensure you have a trusted critic, someone that will not get superficial with you and help you improve.  That’s been my role with many senior executives over the years and interestingly the balanced honesty is normally refreshing and welcomed by them.

Having the audience engaged is a feeling only a truely successful keynote can give

As a keynote speaker myself, I’ve done some pretty crazy things on-stage to spike up the audience and keep them interested, and there is nothing like the feeling of taking an initially cold keynote room and having an audience smiling, engaged and intently listening.   That’s one of the reasons I started my company Bespoke Factor – I love helping executives bring their business success to the keynote stage.

Hopefully now I’ve provided a little insight into the world of keynote creation and delivery and how it is very different to your stock standard presentation.

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18.3 Keynote Speaking

Learning objectives.

• Understand the purpose of keynote speeches in society.
• Explain the basic objective of an after-dinner speech.
• Describe the purpose and types of motivational speeches.

Acumen_ – Keynote Speech – CC BY-NC-ND 2.0.

The last type of entertaining speech we will examine is the keynote speech. A keynote speech is delivered to set the underlying tone and summarize the core message of an event. Keynotes are often given at the end of an event; there can also be a number of keynote speeches delivered throughout a longer event that lasts for several days. People who deliver keynote speeches are typically experts in a given area who are invited to speak at a conference, convention, banquet, meeting, or other kind of event for the purpose of setting a specific tone for the occasion. Some keynote speakers will actually work for a speakers bureau , an agency that represents celebrity and professional speakers. One very important organization for all aspiring keynote speakers is the National Speaker’s Association (NSA, http://www.nsaspeaker.org ). NSA also publishes a widely respected magazine for professional speakers called Speaker magazine, which can be accessed for free from their website ( http://www.nsaspeaker-magazine.org ).

In the world of professional public speaking, there are two common types of keynotes: after-dinner speeches and motivational speeches. Let’s look at each of these unique speeches.

After-Dinner Speaking

After-dinner speaking gets its name from the idea that these speeches historically followed a meal of some kind. After-dinner speakers are generally asked to speak (or hired to speak) because they have the ability both to speak effectively and to make people laugh. First and foremost, after-dinner speeches are speeches and not stand-up comedy routines. All the basic conventions of public speaking previously discussed in this text apply to after-dinner speeches, but the overarching goal of these speeches is to be entertaining and to create an atmosphere of amusement.

After-dinner speaking is probably the hardest type of speaking to do well because it is an entertaining speech that depends on the successful delivery of humor. People train for years to develop comic timing , or the verbal and nonverbal delivery used to enhance the comedic value of a message. But after-dinner speaking is difficult, not impossible. Here is the method we recommend for developing a successful after-dinner speech.

First, use all that you have learned about informative or persuasive speeches to prepare a real informative or persuasive speech roughly two-thirds the length of what the final speech will become. That is, if you’re going to be giving a ten-minute speech, then your “real” informative or persuasive speech should be six or seven minutes in length.

Next, go back through the speech and look for opportunities to insert humorous remarks. Table 18.1 “Forms of Verbal Humor” lists various forms of verbal humor that are often used in the textual portion of a speech.

Table 18.1 Forms of Verbal Humor

Each of these is a possible humor device that could be implemented in a speech. Read the following speech delivered by Mark Twain on his seventieth birthday for a good example of an after-dinner speech ( http://etext.lib.virginia.edu/railton/onstage/70bday.html ).

Once you’ve looked through your speech, examining places for verbal humor, think about any physical humor or props that would enhance your speech. Physical humor is great if you can pull it off without being self-conscious. One of the biggest mistakes any humorist makes is to become too aware of what his or her body is doing because it’s then harder to be free and funny. As for props, after-dinner speakers have been known to use everything from oversize inflatable baseball bats to rubber clown noses. The goal for a funny prop is that it adds to the humor of the speech without distracting from its message.

Last, and probably most important, try the humor out on real, live people. This is important for three reasons.

First, the success of humor depends heavily on delivery, and especially timing in delivery. You will need practice to polish your delivery so that your humor comes across. If you can’t make it through one of your jokes without cracking up, you will need to either incorporate the self-crackup into your delivery or forgo using that joke.

Second, just because you find something unbelievably funny in your head doesn’t mean that it will make anyone else laugh. Often, humor that we have written down on paper just doesn’t translate when orally presented. You may have a humorous story that you love reading on paper, but find that it just seems to drone on once you start telling it out loud. Furthermore, remember there is a difference between written and verbal language, and this also translates to how humor is interpreted.

Third, you need to make sure the humor you choose will be appropriate for a specific audience. What one audience finds funny another may find offensive. Humor is the double-edged sword of public speaking. On one side, it is an amazing and powerful speaking tool, but on the other side, few things will alienate an audience more than offensive humor. If you’re ever uncertain about whether a piece of humor will offend your audience, don’t use it.

The following are some other tips for using humor from people who have professionally given after-dinner speeches and learned the hard way what to do and what to avoid:

• Personalize or localize humor when possible.
• Be clear about which words need emphasis with verbal humor.
• Be sure the punch line is at the end. Don’t let on where the joke is going.
• Don’t announce, “This is funny.” or “I’m not very good at telling jokes, but…”
• Don’t try to use humor that you don’t know well.
• Don’t use humor that you personally don’t find funny.
• Don’t apologize if others don’t laugh.
• Don’t try to explain the humor if it fails—just move on.
• Don’t drag it out! Remember, brevity is the soul of wit.
• Know when to stop joking and be serious.
• Be natural and have fun!

Motivational Speaking

The second common form of keynote speaking is motivational speaking. A motivational speech is designed not only to make an audience experience emotional arousal (fear, sadness, joy, excitement) but also to motivate the audience to do something with that emotional arousal. Whereas a traditional persuasive speech may want listeners to purchase product X or agree with ideology Y, a motivational speech helps to inspire people in a broader fashion, often without a clearly articulated end result in mind. As such, motivational speaking is a highly specialized form of persuasive speaking commonly delivered in schools, businesses, religious, and club or group contexts. The Toastmasters International Guide to Successful Speaking lists four types of motivational speeches: hero, survivor, religious, and success (Slutsky & Aun, 1997).

The hero speech is a motivational speech given by someone who is considered a hero in society (e.g., military speakers, political figures, and professional athletes). Just type “motivational speech” into YouTube and you’ll find many motivational speeches given by individuals who can be considered heroes or role models. The following clip presents a speech by Steve Sax, a former major league baseball player.

http://www.youtube.com/watch?v=R4ITFlbcu8g

In this speech, Sax talks about his life as a baseball player, along with issues related to leadership, overcoming obstacles, and motivation.

The survivor speech is a speech given by someone who has survived a personal tragedy or who has faced and overcome serious adversity. In the following clip, cancer survivor Becky M. Olsen discusses her life as a cancer survivor.

http://www.youtube.com/watch?v=zuo1u_C9_3g

Becky Olsen goes all over the country talking with and motivating cancer survivors to beat the odds.

The religious speech is fairly self-explanatory; it is designed to incorporate religious ideals into a motivational package to inspire an audience into thinking about or changing aspects of their religious lives. One highly sought-after religious speaker in the United States is Joel Osteen, head minister at Lakewood Church in Houston, Texas. In this clip, Joel is talking about finding and retaining joy in life.

http://www.youtube.com/watch?v=qp8KixxAk60

The crux of Osteen’s speech is learning how to take responsibility of one’s own life and let others take responsibility for their lives.

The final type of motivational speech is the success speech , which is given by someone who has succeeded in some aspect of life and is giving back by telling others how they too can be successful. In the following clip the then CEO of Xerox, Anne Mulcahy, speaks before a group of students at Dartmouth College discussing the spirit of entrepreneurship.

http://www.youtube.com/watch?v=IlnLfKWAPnw

In this speech, Mulcahy shares the leadership lessons she had learned as the CEO of Xerox.

Key Takeaways

• Keynote speeches are delivered to set the underlying tone and summarize the core message of an event.
• After-dinner speeches are real informative or persuasive speeches with a secondary objective of making the audience laugh. Effective after-dinner speakers must first know how to effectively write a speech and then find appropriate humor to add to the presentation.
• Motivational speeches are designed not only to make an audience experience emotional arousal (fear, sadness, joy, excitement) but also to ask the audience to do something with that emotional arousal. There are four types of motivational speeches: the hero, the survivor, the religious, and the success.
• Take one of the speeches you’ve delivered in class and think of ways to add humor to it. Ultimately, you’ll turn your original speech in to an after-dinner speech.
• Think about your own life. If you were asked to give a motivational speech, which type of motivational speaker would you be: hero, survivor, religious, or success? What would the specific purpose of your speech be?

Slutsky, J., & Aun, M. (1997). The Toastmasters International® guide to successful speaking: Overcoming your fears, winning over your audience, building your business & career . Chicago, IL: Dearborn Financial Publishing.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Keynote Presentation

Definition of keynote presentation.

A keynote presentation is a prominent, influential speech given by a distinguished speaker at a large event, such as a conference or seminar. It sets the tone, theme, or overall message of the gathering, while captivating and engaging the audience. In digital marketing, keynote presentations often cover industry trends, innovations, and best practices to inspire and inform attendees.

The phonetics of “Keynote Presentation” are: /ˈkiːnoʊt ˌprɛzənˈteɪʃən/.

Key Takeaways

• Keynote Presentations are visually engaging, allowing presenters to incorporate multimedia elements, animations, and smooth transitions to keep audiences interested and focused on the content.
• Keynote offers a variety of pre-designed templates and themes for users to choose from, making it easy to create polished and professional-looking presentations even with limited design skills.
• Collaboration and sharing features make it simple for teams to work together on presentations, while compatibility with various file formats allows for seamless exporting, importing, or embedding of Keynote presentations.

Importance of Keynote Presentation

The term Keynote Presentation holds significant importance in digital marketing as it refers to a highly influential and engaging speech or presentation that sets the thematic foundation for a conference, event, or product launch.

A well-structured and captivating keynote helps capture the attention of the audience, convey the brand message effectively, and establish the company’s thought leadership in a particular field.

Additionally, it aids in building credibility and trust among potential customers, partners, and stakeholders.

As digital marketing relies heavily on making a strong impression and influencing decision-making, investing in a powerful keynote presentation becomes a critical factor to achieve success, drive conversions, and foster long-term relationships.

Explanation

A Keynote Presentation serves as a significant cornerstone in the world of digital marketing, acting as a powerful tool for communication and persuasion. Its primary purpose is to disseminate valuable information and insights, while amplifying the presenter’s message in a captivating and engaging manner.

Often delivered at conferences, seminars, or marketing events, a Keynote Presentation enables marketing professionals to build a coherent narrative around a specific topic, product, or service, showcasing key takeaways, strategies, and trends to the target audience. This, in turn, fosters an environment for thought leadership, collaboration, and often sparks discussions that fuel the exchange of innovative ideas and solutions.

In addition to being informative and insightful, Keynote Presentations are designed to captivate and retain the attention of a diverse audience. An effective presentation is meticulously crafted with a blend of powerful visuals, crisp storytelling, and persuasive messaging.

As a result, Keynote Presentations have a profound impact on bolstering brand identity, driving consumer engagement, and influencing decision-making processes. In summary, this crucial digital marketing tool aids in establishing credibility, expanding audience reach, and fostering meaningful connections, ultimately contributing to the success and growth of businesses and professionals in the industry.

Examples of Keynote Presentation

Apple’s Annual Keynote Presentation: Every year, Apple hosts a significant event, usually in September, where they unveil their latest products, software updates, and innovations. During this event, the keynote presentation serves as the centerpiece of their digital marketing efforts, showcasing the company’s latest offerings to a global audience and highlighting the benefits, features, and unique selling points of their new products. This event garners significant media attention and drives online conversations and engagement, playing a crucial role in the company’s overall marketing strategy.

MozCon – Moz’s Annual Digital Marketing Conference: Moz is a leading SEO software company that hosts an annual digital marketing conference called MozCon. The keynote presentation at this event traditionally features prominent industry experts, thought leaders, and other influential speakers sharing insights, trends, and actionable strategies regarding digital marketing topics like SEO, content marketing, and analytics. This high-quality, informative, and engaging content helps Moz position itself as a thought leader in the digital marketing space and attract new customers to its suite of products and services.

Google Marketing Live: Google hosts an annual conference called Google Marketing Live to bring together advertisers, marketers, and digital professionals for knowledge-sharing and networking. The keynote presentation at this conference typically involves Google executives and product leaders announcing and demonstrating new products, advertising tools, and platform updates that will affect the digital marketing landscape. This event not only helps Google maintain its position as a dominant player in the digital advertising space but also highlights the importance of staying updated with the latest marketing trends to effectively reach target audiences.

FAQ – Keynote Presentation

What is a keynote presentation.

A Keynote Presentation refers to a presentation created using Apple’s Keynote software, which is a popular presentation tool similar to Microsoft PowerPoint. It is often used for creating visually stunning and engaging presentations for conferences, meetings, and other events.

Is Keynote compatible with Microsoft PowerPoint?

Yes, Keynote can open and edit Microsoft PowerPoint files (*.ppt and *.pptx) and also allows you to export your Keynote presentation in PowerPoint format. However, some features and formatting may be lost or altered during the conversion process.

Can I use Keynote on a Windows or Android device?

Keynote is predominantly available for macOS and iOS devices, such as Mac computers, iPads, and iPhones. However, it can also be accessed through a web browser on other platforms, like Windows and Android devices, using Apple’s iCloud website.

How do I share my Keynote Presentation with others?

You can share your Keynote Presentation by exporting it in various formats, such as Keynote, PowerPoint, or PDF, and then attaching it to an email or uploading it to a file-sharing service. Alternatively, you can use iCloud to create a shareable link, which allows others to view or edit your presentation online.

How can I add animations or transitions to my Keynote Presentation?

Keynote offers a wide range of animations and transitions that you can easily apply to your presentation’s slides and objects. To add animations or transitions, simply select the object or slide you want to animate, click on the “Animate” tab, and choose from the available options.

Is there a free alternative to Keynote?

Yes, Google Slides is a popular, free web-based alternative to Keynote, which works on multiple platforms and devices. It offers similar features and capabilities and allows for easy collaboration with others online.

Related Digital Marketing Terms

• Presentation Software
• Visual Aids
• Slide Design
• Speaker Notes
• Audience Engagement

Sources for More Information

• Smart Insights
• MarketingProfs
• Last updated on September 19, 2023

John Rampton

Marketing communication, generation z, focus advertising, video storytelling, zoom out (broad perspective), local business seo, business-to-many (b2m), market analysis, guides, tips, and more, what is a digital marketing strategist, how to create a successful digital content strategy, what is an seo agency.

Example sentences keynote presentation

At my count, more than 40 titles are covered in the keynote presentation alone.

Instead of following, they want to lead, and everyone wants his keynote presentation to be remembered.

There are normally 7 to 8 papers presented, including a keynote presentation .

Close to 2,000 attendees participated in important dialogue with thought leaders in digital media, through keynote presentations and interactive breakout sessions.

A detailed list of publications as well as downloadable videocasts and slideshows of conference keynote presentations.

Definition of 'keynote' keynote

Definition of 'present' present

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keynote address

Definition of keynote address

called also keynote speech

Examples of keynote address in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'keynote address.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1863, in the meaning defined above

Dictionary Entries Near keynote address

keynote speaker

Cite this Entry

“Keynote address.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/keynote%20address. Accessed 25 Apr. 2024.

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Features available with Keynote.

Keynote lets you create presentations as groundbreaking as your ideas. So go ahead. Wow people like never before.

Get the updates. Then get in touch.

Stay up to date when people join, edit, or comment in collaborative presentations and easily get in touch with your team using Messages and FaceTime.

Get more done on iPad.

Quickly insert objects, find settings, and get to your favorite tools with the customizable toolbar. And Stage Manager extends multitasking across the big screen when working with multiple apps at the same time. 1

Captivate your audience with dynamic backgrounds.

Make your presentation stand out by adding stunning color and visual interest to your slides. Create motion on a title or closing slide for a bold statement, and keep viewers engaged with subtle movement throughout the presentation. To get started, choose one of three new themes featuring dynamic backgrounds, or customize any of the 18 presets.

Add live video feeds in any slide.

Appear in a window, right on your slides, with a picture-in-picture display in remote presentations, how-to videos, and lectures. Add live video from the built-in camera on Mac, iPad, or iPhone — you can even remove or replace the background for a dramatic effect. Or when presenting on your Mac, include a live feed of your iPhone or iPad screen to show off apps.

Present with your team. Seamlessly.

Say goodbye to saying “Next slide, please.” For slideshows with multiple presenters, you can take turns controlling a single deck — from anywhere — on Mac, iPad, and iPhone.

Outline your presentation. Easier.

With outline mode for iPhone and iPad, you can look at your presentation in a whole new way. Quickly jot down your thoughts, restructure ideas, and move concepts from slide to slide. Then switch to slide view and start designing.

Showcase videos like never before.

Play videos and movies continuously across slides, without the need to start and stop, find where you left off, or edit them into clips. Change the position, size, or rotation, and the video will animate seamlessly. The audio can even fade between slides or adjust when there is dialogue or voiceover.

Turn handwriting into text. Magically.

With iPadOS and Apple Pencil, your handwriting will automatically transform to typed text, so you can get back to what you were doing without interrupting your flow. Jot down a text bullet or scribble a date, and see it quickly turn into text.

Make backgrounds disappear.

Now you can more easily remove backgrounds from supported images — and even live videos — or adjust them to your liking.

Present over video conference. Like a pro.

Keynote for Mac delivers a seamless experience over video conferences. Play a slideshow in its own window so you can access other apps while you present. You can view your presenter notes, current and upcoming slides, and slide navigation in a separate window as well.

Other Key Features

Accessibility descriptions

Add accessibility descriptions to images, image galleries, movies, and audio to help people using assistive technology.

Easily record, edit, and play audio directly on a slide.

Captions and titles that stick with objects

Easily add text to images, videos, and shapes. Your words will automatically stay with objects — if and when you move them.

Color, gradients, and images

Apply a color, gradient, or image to the background of any presentation, to your text, or to any shape.

Custom themes

Create themes to use as a model for new presentations, and access them on any device using iCloud.

Enable Dark Mode to give Keynote a dramatic dark look and emphasize your content.

Add a large, decorative letter to make the beginning of your story or paragraph stand out.

Export your presentation as a movie or an animated GIF to share online.

Gorgeous charts

From columns to donut charts, there are many ways to display your data. You can also create an audio representation of your chart using VoiceOver on iOS and iPadOS.

iCloud Drive folder sharing

Add a Keynote presentation to a shared iCloud Drive folder, and automatically start collaborating.

Image background removal

Quickly remove an image’s background to isolate its subject or make unwanted parts of an image transparent.

Image gallery

Add and view a collection of photos on one slide, and include a unique caption per photo.

Interactive presentations

Turn text, text boxes, images, shapes, lines, arrows, videos, and more into links. Then, during a presentation, tap to open web pages or email messages, to jump to other slides, or to exit the slideshow.

Math equations

Add elegance to your mathematical equations using LaTeX or MathML notation.

Offline collaboration

Edit shared presentations while offline, and your changes will automatically upload when your account’s online again.

Paragraph styles

Use paragraph styles to achieve a consistent look throughout your presentation, and to quickly make global changes to your text.

Precise object editing

Use more precise editing controls to fine‑tune the look and placement of your objects.

Reading Mode

Scroll through your presentation, zoom in and out, and interact with it — without accidentally changing anything.

Shapes library

There are over 700 Apple-designed shapes to choose from. You can change the color and size, add text, and even create and save your own shapes.

Trackpad and mouse support on iPad

Use Keynote with Magic Keyboard, Magic Mouse, or Magic Trackpad for a new way to work with your presentations.

Embed a video from YouTube or Vimeo, then play it right in your presentations, without the need to download or open the video in a media player. 2

See everything that’s new in Keynote

• What’s new in Keynote for iPhone and iPad
• What’s new in Keynote for Mac
• Keynote for iCloud release notes

Additional Resources

• Get Keynote support
• Learn about Microsoft Office compatibility
• Learn about collaboration for Pages, Numbers, and Keynote
• Use Keynote in a video conference app

Keynote User Guides

• Keynote User Guide for Mac
• Keynote User Guide for iPad
• Keynote User Guide for iPhone
• Keynote User Guide for Web

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[ kee -noht ]

• Music. the note or tone on which a key or system of tones is founded; the tonic.
• the main idea or central principle of a speech, program, thought, action, etc.
• the policy line to be followed, as by a party in a political campaign, that is set forth authoritatively in advance by an address or other formal announcement.
• keynote address .

verb (used with object)

The governor will keynote the convention.

• to serve as the keynote for.
• Music. to give the keynote of.

verb (used without object)

He refused an invitation to keynote.

/ ˈkiːˌnəʊt /

• a central or determining principle in a speech, literary work, etc

a keynote speech

• the note upon which a scale or key is based; tonic
• to deliver a keynote address to (a political convention, etc)
• to outline (political issues, policy, etc) in or as in a keynote address

Discover More

Word history and origins.

Origin of keynote 1

Example Sentences

Check out the agenda, including an eye-opening keynote from our new Director of Search Content, Carolyn Lynden, dedicated SEO and PPC learning journeys, Overtime live Q&A, and more.

CES 2021 is still happening — without Vegas, crowds, prototypes or germsSamsung’s CES keynote presentation, a half-hour video, calls its focus a “Better Normal for All.”

At the 2021 show, Verizon takes the stop spot for the keynote and Samsung will be announcing its new 5G-enabled devices at an event after the show.

In her keynote, Zuboff suggested EU regulators should follow two key principles as they consider what to do.

Make diversity in your speaker line-ups and keynotes a top priority.

I flew to Peru to hear her give a keynote speech at an international conference.

To this end, CAIR has invited Rev. Al Sharpton to be the keynote speaker at its 20th anniversary dinner to be held next month.

You may not remember, but you were our commencement keynote speaker that day at the George Washington University National Center.

But Pence, who was slated to keynote this conference in just a few minutes?

He was a soaring star from the moment he finished his keynote speech at the 2004 Democratic National Convention.

Daring ambition rather than any merely abstract virtue was the keynote of her character.

These are the keynote of the great Republic, dominating all other chords, sacrificing harmony to noise, beauty to bulk.

The keynote is the oath which, in all ages and in all languages, passion seems to generate with but very little assistance.

That song had been the keynote to her new life, and it seemed now as if it were also to be the final benediction.

This humanity of Holbach's is the very keynote of his character and of his intellectual life as well.

[ ak -s uh -lot-l ]

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Definition of keynote noun from the Oxford Advanced Learner's Dictionary

• Choice is the keynote of the new education policy.
• a keynote speech/speaker (= a very important one, introducing a meeting or its subject)

Definitions on the go

Look up any word in the dictionary offline, anytime, anywhere with the Oxford Advanced Learner’s Dictionary app.

Welcome to the April 2024 update!

This month, you’ll find many great new updates, previews, and improvements. From Shortcuts to Google Cloud Storage and S3 compatible data sources in preview, Optimistic Job Admission for Fabric Spark, and New KQL Queryset Command Bar, that’s just a glimpse into this month’s update.

There’s much more to explore! Read on and let us know what update you’re most excited about and what you found the most helpful.

Fabric Conference Day 1 Keynote is now available!

Did you miss it, or want to hear it again? We are excited to release the FabCon Day 1 Keynote to the Microsoft Fabric YouTube Channel !

If you aren’t already, be sure to subscribe to the Microsoft Fabric Channel! Check out the amazing announcements & demos from Arun, Amir, Wangui, and other awesome presenters. The Day 3 keynotes will be released later this month, and more content will be released regularly moving forward.

Make sure you check out the blog post from Arun, that highlights the announcements from FabCon you can find that here:  Announcements from the Microsoft Fabric Community Conference

Earn a free Microsoft Fabric certification exam! 

We are thrilled to announce the general availability of  Exam DP-600 , which leads to the  Microsoft Certified: Fabric Analytics Engineer Associate  certification.  

Microsoft Fabric’s common analytics platform is built on the instantly  familiar Power BI experience , making your transition to Fabric Analytics Engineer easier. With Fabric, you can build on your prior knowledge – whether that is Power BI, SQL, or Python – and master how to enrich data for analytics in the era of AI. 

To help you learn quickly and get certified, we created the  Fabric Career Hub.  We have curated the  best   free   on-demand and live training, exam crams, practice tests and more . 

And because the best way to learn is live, we will have  free live learning sessions  led by the best Microsoft Fabric experts from Apr 16 to May 8, in English and Spanish. Register now at the  Learn Together  page.

Also,  become eligible for a  free certification exam  by completing the  Fabric AI Skills Challenge.  But hurry, the challenge only runs from  March 19 – April 19  and free certs are first-come, first-served! (limit one per participant,  terms and conditions  apply). 

New Visual – 100% Stacked Area Chart

Line enhancements, enhance q&a with copilot-generated linguistic relationships, snowflake (connector update), storytelling in powerpoint – improved image mode in the power bi add-in for powerpoint, storytelling in powerpoint – continuous slide show auto refresh, storytelling in powerpoint – auto populating the slide title, introducing the fabric metadata scanning sample app, dynamic subscriptions for power bi and paginated reports, supporting folders in workspace, new “clear barcode” action in the report footer, open power bi items in full screen mode, new visuals in appsource kpi matrix growth rate chart by djeeni v1.4 aimplan comment visual.

• Financial Reporting Matrix by Profitbase 

Horizon Chart by Powerviz

Drill down scatter pro by zoomcharts, image gallery, horizontal bar chart, multi-pane card 1.1.

• Introducing Copilot pane in Power BI Desktop (preview) 
• Shortcuts to Google Cloud Storage and S3 compatible data sources (preview)
• OneLake data access roles – public preview

Tenant level Private Link

Managed private endpoints for microsoft fabric.

• Trusted Workspace Access for OneLake Shortcuts
• Git Integration

Partition elimination performance improvement for tables with a large number of files 

Mirroring (public preview) .

• Optimistic Job Admission for Fabric Spark 
• Single Node Support for Starter Pools
• Container Image for Synapse VS Code 
• Git Integration with Spark Job Definition 
• New Revamped Object Explorer experience in the notebook 
• %run your scripts in Notebook
• Semantic Link is now GA! 

Capacity level delegation for AI and Copilot 

Eu customers can use ai and copilot without cross-geo setting .

• New KQL Queryset Command Bar 
• New Update Command Public Preview 
• Introducing Pause and Resume Feature in Eventstream
• Fabric Real-Time Analytics Integrates with Newly Announced Database Watcher for Azure SQL (preview)

Service Principal Name authentication kind support for On-Premises and VNET data gateways 

• Certified connector updates

Spark job definition activity 

Updated fabric data pipeline homepage .

• Pipeline support for CI/CD in public preview 
• Data Factory Data Pipelines APIs
• Increase in Pipeline activity limit
• Fabric Warehouse in ADF copy activity
• Edit column type to destination table support added to Fabric Warehouse and other SQL data stores
• SFTP: performance improvements when writing data to SFTP

Introducing the new 100% Stacked Area Chart, now available in our core visuals gallery. These visuals display the relative percentage of multiple data series in stacked areas, where the total always equals 100%. It’s perfect for showing the proportion of individual series to the whole and how they change over time. Find it in the visual gallery, on-object dialog, or format pane, right next to the Stacked Area Chart. Give it a try and share your feedback with us!

For more detailed information about this new visual, and the new line enhancements you can read our article: PBI Core Visuals

Take your line charts to the next level with our new line control features.

• Adjust line color transparency under Lines > Colors > Transparency.
• Control the color and transparency of each series by selecting them in the ‘Apply settings to’ dropdown.
• Use Monotone and the new Cardinal smooth type for full control of smooth lines.
• Choose from before, center, and after step lines to align your visual with your story.

Try out these new features and enhance your line charts.

These new line enhancements are just the beginning, there is more to come. Try them out and stay ahead of the curve. We would love to hear about your experience and the amazing things you can achieve with these new features.

Improving your linguistic schema is an important step in making sure that the Q&A visual can understand the wide range of questions people might ask about their data. This is why, back in September , we added a new section into the Q&A setup menu to help you add linguistic relationships to teach Q&A about words which qualify or relate your data.  

But we also know that coming up with all the different words people might be using to refer to your data can take time and effort, and we’ve been working on ways to make that process easier for you! In November , we introduced a way for you to quickly generate new synonyms for the names of tables and columns in your model; this month, we’ve introduced the same functionality for linguistic relationships!  

When you open a report with a Q&A visual, if you have Copilot enabled and you’ve already added synonyms, you’ll now see a banner prompting you to get relationships with Copilot as well.  

Unlike with synonyms, Copilot generated relationships will not be used to understand natural language inputs until you have approved them, so make sure you accept the ones which work for your model!  

Allow Copilot to help interpret Q&A questions.

You can also now use Copilot to improve the Q&A engine’s term recognition when you ask questions! This new feature will trigger when you ask Q&A a question which uses words or phrases which Q&A doesn’t recognize, but which it detects might be referring to data entities like tables or columns. Then, Copilot will also check those unknown words or phrases to see if there is any reasonable match and if so, return the answer as a visual as though a suggested synonym had been applied.

This feature is not a replacement for synonyms! In fact, adding synonyms for the entities in your semantic model is even more important to create good matches, as they increase the surface area to check for similarities. It will widen the range of inputs Q&A will recognize, but like a multiplier, it will improve recognition for well modeled data much better than it will for poorly modeled data.  

This feature will be automatically enabled when you choose to get synonyms with Copilot, but you can also turn it on or off manually in the suggestion settings menu in the Synonyms tab in Q&A setup. 

Data Connectivity

The Snowflake connector has been updated to support the use of Snowflake dynamic tables .

We’ve made saving Power BI content as an image more simple and more powerful. 

First, we’ve added a new dropdown menu to the add-in’s footer. In that menu, you can choose whether you want to see live data or a snapshot. So now it is much easier to find where to switch between live data and a static image.

Second, for snapshots, you now have two options:

Public snapshot: Anyone who can view the presentation can view the image.

Snapshot: Only those who have permission to view the report in Power BI will be able to see the snapshot.

Third, we’ve disabled the default snapshot, so that the slide thumbnail doesn’t show the image by default (this also applies when you copy & paste the slide into an email for example), but only after the add-in is loaded and the required permissions have been checked.

And lastly, we honor this setting when you open the presentation in PowerPoint for the web. You still cannot change a live view into a snapshot in PowerPoint for the web, but if you or someone else has changed the view to snapshot in the PowerPoint desktop app, this will be respected, and you will see the snapshot also in PowerPoint for the web.

PowerPoint allows you to continuously playback a presentation. This is especially useful when you want to present information in public displays without any human interaction.

If a presentation that is running continuously has slides that include the Power BI add-in, the data in the add-in might become outdated, since the add-in gets the data from Power BI when the slide is loaded, or when the user manually refreshes the data being presented.

With the new automatic refresh in slide show feature, you can set the add-in to automatically pull fresh data from Power BI while the presentation is in slide show mode, ensuring that the presentation will always show the most recent data.

To enable automatic refresh, go to the add-in footer, select Add-in options, choose Slide show settings, check Automatic refresh in slide show and set the desired frequency.

Note that auto refresh only happens in slide show mode and not while you’re editing the presentation.

When you add the Power BI add-in to an empty slide that doesn’t have a title yet, the Power BI add-in is here to help. It offers you suggestions for the slide title based on the content of you add-in. The title can be the report name, the page/visual name, or both. Just select the desired option and hit Add title.

We’re delighted to announce the availability of the new Fabric metadata scanning app. This sample application builds upon the metadata scanning capabilities of Fabric’s set of Admin REST APIs collectively known as the scanner APIs. This new app can be used as a reference for admins interested in utilizing the Scanner API to catalog and report on all the metadata of their organization’s Fabric items.

The Fabric metadata scanning sample app handles all the steps for calling the scanner API including authentication, parallelism, throttling, and incremental scanning. In addition, it provides a central configuration file which can be easily modified to suit the specific needs of the caller. Currently authentication is supported both by using a service principal and a delegated token.

The app is available as a Microsoft open-source project, and is open for suggestions and improvements here: Fabric Metadata Scanning

We’re pleased to announce that you can now send dynamic per recipient subscriptions to up to 1000 recipients instead of the earlier limit of 50 recipients from the data in the Power BI semantic model. For existing subscriptions, we will automatically send subscriptions up to 1000 recipients if your Power BI semantic model contains that many rows of data. You need to edit the subscription if you don’t want to automatically send subscriptions. Learn more about creating dynamic per recipient subscriptions for Power BI Reports and paginated reports .

This feature will be available in some regions as soon as today, however depending on the geography in which your Power BI tenant is located, it may take up to two weeks to appear.

The Power BI Mobile apps support folders in workspace. So, you can access items that are organized in folders inside of your workspace directly from the mobile app.

Workspace and folders are Fabric entities, which means that you can add items that are not necessarily Power BI items to a workspace. But the Power BI Mobile apps only support a subset of Power BI items. Therefore, only the Power BI item will be accessible when you are browsing the folder content from the app. If a folder contains only non-Power BI items, it will appear empty in the mobile app.

When a field in your model is marked as a barcode, you can use your mobile device camera to scan the barcodes of real objects to filter reports that are built on this model. This feature is extremely useful for retail, where you can scan the barcode on a piece of merchandise to get a report showing data about the item directly in your mobile app (for example, inventory information, product selling data, etc.).

To make it easier and more intuitive to use barcodes and based on feedback we’ve gotten from our users in stores, we’ve added a new button to the report footer that makes it a one-click action to clear any previously scanned barcode from the report’s filter.

Learn more about scanning barcode from the mobile app

We continue to simplify the experience of using the Power BI Mobile apps, always keeping in mind the frontline workers who need quick access to their content. In this monthly update we’ve made it possible to open Power BI items in full screen, so users can view their data at its max.

Opening an item in full screen is supported both for launch items and when using a universal link.

A launch item is a Power BI item (report, page, app, etc.) that the user has selected to automatically open when they open the app. Now, you can also tell the Power BI Mobile app to open this item in full screen mode.

To set a launch item to open in full screen mode, go to:

Settings > Launch item and enable the Open in full screen toggle.

Using an MDM tool that supports an AppConfig file, mobile device administrators can also configure a launch item to be opened in full screen mode for their users.

You can also add the query parameter? fullscreen=1 to a Power BI item’s link. When you use a link with this parameter on your mobile device, the mobile app will open the item in full screen mode.

Visualizations

Financial reporting matrix by profitbase.

Making financial statements with a proper layout has just become easier with the latest version of the Financial Reporting Matrix.

Users are now able to specify which rows should be classified as cost-rows, which will make it easier to get the conditional formatting of variances correctly:

Selecting a row, and ticking “is cost” will tag the row as cost. This can be used in conditional formatting to make sure that positive variances on expenses are a bad for the result, while a positive variance on an income row is good for the result.

The new version also includes more flexibility in measuring placement and column subtotals.

Measures can be placed either:

Default (below column headers)

Above column headers

If you have multiple fields showing on your column headers, you can now decide which of these fields you want a column subtotal for.

This is in addition to the already existing features of the Financial Reporting Matrix:

Adding custom rows

Applying company/customer specific themes

Expand/collapse columns

Conditionally hide columns

+ much more

Highlighted new features:

New Format Pane design

Measure placement – In rows

Select Column Subtotals

Row Options

*Get the visual from AppSource (fix link) and find more videos here !

A Horizon Chart is an advanced visual, for time-series data, revealing trends and anomalies. It displays stacked data layers, allowing users to compare multiple categories while maintaining data clarity. Horizon Charts are particularly useful to monitor and analyze complex data over time, making this a valuable visual for data analysis and decision-making.

Key Features:

Horizon Styles: Choose Natural, Linear, or Step with adjustable scaling.

Layer: Layer data by range or custom criteria. Display positive and negative values together or separately on top.

Reference Line: Highlight patterns with X-axis lines and labels.

Colors: Apply 30+ color palettes and use FX rules for dynamic coloring.

Ranking: Filter Top/Bottom N values, with “Others”.

Gridline: Add gridlines to the X and Y axis.

Custom Tooltip: Add highest, lowest, mean, and median points without additional DAX.

Themes: Save designs and share seamlessly with JSON files.

Other features included are ranking, annotation, grid view, show condition, and accessibility support.

Business Use Cases: Time-Series Data Comparison, Environmental Monitoring, Anomaly Detection

🔗 Try Horizon Chart for FREE from AppSource

📊 Check out all features of the visual: Demo file

📃 Step-by-step instructions: Documentation

💡 YouTube Video: Video Link

📍 Learn more about visuals: https://powerviz.ai/

✅ Follow Powerviz: https://lnkd.in/gN_9Sa6U

ZoomCharts has just launched the latest addition to their suite of user-friendly custom visuals – Drill Down Scatter PRO. It provides all the features you would expect from a great scatter chart visual, but what sets Scatter PRO apart is the ability to easily drill down. Simply click on a data point and see all the values underneath it.

This way, you can quickly find your answers while also gaining a full understanding of where they come from. Furthermore, the visual’s UI is designed to be smooth and user-friendly for PCs and touch devices, and with cross-chart filtering you can use Scatter PRO to build incredible reports for immersive data exploration.

Main features:

Drill Down: Create a multi-level hierarchy and drill down with just a click.

Dynamic formatting: Apply custom marker colors, shapes, or images to each data point directly from data.

Trendlines: Show a linear or polynomial regression line on the chart.

Thresholds: Display up to 4 line or area thresholds on each axis.

Area Shading: Highlight up to 8 custom areas with rectangles or ellipses.

🌐 Learn more about Drill Down Scatter PRO

Documentation | ZoomCharts Website | Follow ZoomCharts on LinkedIn

The Image Gallery is the first visual to be certified by Microsoft that allows for the display of high-quality images and their exportation along with other report content. There is no need to upload images to the Cloud, a CDN, or use any datasets. Simply import your images directly into the visual and share them instantly with your colleagues.

This visual boasts several impressive capabilities:

Microsoft certification ensures that the visual doesn’t interact with external services, ensuring that your images are securely stored and encrypted within the report, consistent with your report’s sensitivity settings.

Automatically saves your selected image in preview mode, allowing your colleagues to view the exact image you have highlighted.

Images can be uploaded or removed exclusively in Edit Mode. Users in View Mode can only view the images.

The visual is compatible with Power BI’s export functionality to PDF and PowerPoint.

Image Gallery Link

A space-saving horizontal bar chart designed with category labels placed inside the bars for clarity.

This horizontal bar chart serves as an efficient filter to navigate through your data more effectively, optimizing space by placing the category labels within the bars themselves.

Adjustable Bar Thickness and Spacing: Offers the flexibility to adjust the thickness of the bars and the spacing between them. This allows for optimal use of space and improves readability, especially when dealing with large datasets.

Tooltip Details on Hover: Displays detailed information about each category when the user hovers over a bar. This feature provides additional context and insights without cluttering the visual.

Data-Driven Category Labels: Automatically updates category labels based on the data source. This ensures that the chart remains accurate and up to date, reflecting any changes in the underlying data.

Support for Hierarchical Data: Allows users to drill down into hierarchical categories within the chart. This functionality enables a more detailed data analysis without leaving the context of the initial visual.

Export Options: Offers the ability to export the chart as an image or PDF, facilitating easy sharing and reporting outside of Power BI.

HorizontalBarChart Link

Introducing the “ Trends ” visual for Power BI – your gateway to leveraging Google Trends data for strategic business analysis. This innovative visual tool allows you to compare brand popularity, monitor market trends, and gain insights into consumer search behaviors directly within your Power BI environment.

With Trends visual, you can:

Analyze the ebb and flow of brand interest over time to identify market opportunities and competitive threats.

Compare the popularity of products to inform marketing strategies and product development decisions.

Understand seasonal trends to optimize your marketing campaigns and inventory planning.

Securely integrated and easy to use, “Trends” transforms your Power BI reports into a dynamic analysis tool, offering a comprehensive view of the market landscape. Dive into data-driven decision-making with “Trends” and stay one step ahead in the competitive business environment.

New visual: Multi-pane Card can be used to group and show data in multiple collapsible panes in Power BI reports. It is an alternative to multi-row card visual, but it can combine columns into a few groups and put each group’s data in each pane. It is suitable to show data in detail with a reduced number of report pages.

Screenshot 1 (Show data in 3 groups: Area and Population, GDP and Foreign Exchange Reserves for countries)

Data can be sorted by a specified column and numbers can be converted to a human readable string. You can also set up how many rows that you want to show on the card. Using these features, it will be very easy to show “Top 10 best performing stores” or “Top 10 worst performing stores” for retail businesses.

Screenshot2 (Combined with drilldown choropleth map to show the top 10 richest countries by GDP per capita for each continent and subregion)

You can go to Microsoft AppSource: Multi-pane Card , to download and try it.

To learn more on how to use it, please read tutorials ( https://www.mylocs.ca/tutorials.html#multi-pane-card ).

Introducing Copilot pane in Power BI Desktop (preview)

Earlier this year, we announced preview of Copilot for all customers with Premium/Fabric capacity in Power BI web . We’re thrilled to share that the same Copilot experience for report creation is now available for preview in Power BI Desktop. With our current preview, users can create reports faster and easier in the Power BI Desktop experience. You can now open the Copilot pane in report view and ask Copilot to:

Create a report page – Copilot will create an entire report page for you by identifying the tables, fields, measures, and charts that would help you get started.

Summarize a semantic model – Copilot will help you understand your Power BI semantic model by summarizing the data in your model.

Suggest a topic – Copilot will suggest topics for your report pages.

Click here to learn more about how to get started.

Shortcuts to Google Cloud Storage and S3 compatible data sources (preview) 

We are excited to announce that you can now create OneLake shortcuts to your Google Cloud Storage (GCS) buckets and S3 compatible data sources! 

With the addition of GCS, you can now utilize cross-cloud shortcuts to analyze your data across all three major cloud platforms. Shortcuts in OneLake allow you to connect to your existing data through a single unified name space without having to copy or move data. Just open Lakehouse in Fabric, create a shortcut to GCS, AWS S3 or ADLS Gen2 and immediately start analyzing your data through Spark, SQL and Power BI. 

OneLake is also adding connectivity to data sources that offer an Amazon S3 compatible API, a widely supported API offered by many distributed file systems and services that offer object storage. With this new feature, it’s quick and easy to create a shortcut that references your cloud based S3 compatible data sources. The data source endpoint simply needs to offer S3 compatible APIs, be publicly hosted and accessible, and accept the key/secret credentials you provide during shortcut creation. Once you set up your shortcut, you can access and use your data with the many Fabric engines or other services using OneLake’s open APIs . 

Learn more in our recent blog posts for S3 compatible shortcuts and GCS shortcuts ! 

OneLake data access roles (preview)

OneLake data access roles for folders are a new feature that enables you to apply role-based access control (RBAC) to your data stored in OneLake. You can define security roles that grant read access to specific folders within a Fabric item and assign them to users or groups. The access permissions determine what folders users see when accessing the lake view of the data, either through the lakehouse UX, Spark notebooks, or OneLake APIs. 

OneLake previously managed data access at the Fabric item level. Access to the OneLake data behind a Fabric item could be granted or removed for users or groups. Data access roles now allow for defining security roles that can grant access to individual OneLake folders within a Fabric item. The granted access inherits to any newly added sub-folders in a transparent manner. Role permissions and user/group assignments can be easily updated through a new folder security UX or through API calls. The security also extends to 3rd party access requests made through the OneLake APIs. 

Check out the full announcement blog or jump right into the getting started guide!  

Organizations today rely on cloud platforms for storage and analysis of data at scale and need to keep up with the accelerating volume of data while protecting sensitive information.  While enterprises in Banking, Healthcare, and similar domains require strict data security standards by default, securing business-critical data is the highest priority for all enterprises. We are excited to announce the public preview of an enhanced networking feature, Azure Private Link for Microsoft Fabric, for securing access to your sensitive data in Microsoft Fabric by providing network isolation and applying required controls on your inbound network traffic. 

Private Links enable secure connectivity to Fabric by restricting access to your Fabric tenant from an Azure VNet of your choice and blocking all public access. This ensures that only network traffic from that VNet is allowed to access Fabric experiences like Notebooks, Lakehouses, Warehouses in your tenant. 

With Azure Private Link, you can: 

• Restrict traffic from the internet to Fabric and route it through the Microsoft backbone network. 
• Ensure only authorized client machines can access Fabric. 
• Comply with regulatory and compliance requirements that mandate private access to your data and analytics services. 

While Azure private links were supported in Power BI at a tenant level, we are now extending this feature to other Fabric workloads with this release. For example, connecting to your data in Onelake using the OneLake Explorer can be protected through Private Links. Similarly, you can access Warehouses and Lakehouse SQL endpoints in SQL Managed Studio via Private Links. A list of supported scenarios and limitations can be found at Use private link to access Fabric. for detailed instructions, please refer to How to set up private endpoints to access Fabric . 

We are excited to announce the public preview of Managed Private Endpoints for Microsoft Fabric. This feature allows secure connections to data sources that are behind a firewall or not accessible from the public internet. Managed Private Endpoints enable Fabric Data Engineering items to access data sources securely without exposing them to the public network or requiring complex network configurations. These private endpoints provide a secure way to connect and access data from sources like Azure SQL DB or Storage account blocked from public access from your Fabric Spark Notebooks or Spark Job Definitions. 

Workspaces with managed private endpoints have network isolation through a dedicated managed virtual network. These managed virtual networks (Managed VNETs) separate the Spark compute clusters from the shared virtual network and enable network security features such as private links and managed private endpoints. Microsoft Fabric takes care of the provisioning and management of the virtual networks and private endpoints, so users do not have to create or manage these network infrastructure resources themselves. 

By just providing connection details, your managed private endpoint is instantly provisioned in the Managed VNET and a request for private endpoint access is submitted to the data source administrator for approval.  

Users can track the status and approval process of the managed private endpoints from the Network security section of the Workspace settings. 

Managed Private Endpoints support various data sources, including Azure Storage, Azure SQL Database, Azure Synapse Analytics, Azure Cosmos DB, Application gateway, Azure Key Vault, and many more. 

Learn more about the data sources supported, please refer to our documentation Create and use managed private endpoints in Microsoft Fabric (preview) – Microsoft Fabric | Microsoft Learn  

Note: Managed private endpoints are only supported for Fabric Trial capacity and Fabric capacities F64 or higher SKUs.  

To learn more about the benefits, detailed steps of setup and limitations of managed private endpoints in Microsoft Fabric, please refer to our documentation Overview of managed private endpoints in Fabric.   

To learn more about network isolation offered by managed virtual networks, please refer to Overview of managed virtual networks in Fabric . 

Trusted Workspace Access for OneLake Shortcuts 

Trusted workspace access allows you to securely access firewall-enabled Storage accounts. With Trusted workspace access, you can create OneLake shortcuts to Storage accounts, and then use the shortcuts in various Fabric items, such as Spark notebooks, SQL analytics endpoints, semantic models, reports, data pipelines, and dataflows Gen2.   

Trusted workspace access is designed to help you securely and easily access data stored in Storage accounts from Fabric workspaces, without compromising on performance or functionality. You can leverage the power and flexibility of Fabric and OneLake to work with data in place without compromising on security. 

How does Trusted workspace access work? 

Trusted workspace access is based on the concept of workspace identity, which is a unique identity that can be associated with workspaces that are in Fabric capacities. When you create a workspace identity, Fabric creates a service principal in Microsoft Entra ID to represent the identity.   

Workspace identity enables OneLake shortcuts in Fabric to access Storage accounts that have resource instance rules configured. Resource instance rules are a way to grant access to specific resources based on the workspace identity or managed identity. You can create resource instance rules by deploying an ARM template with the resource instance rule details.  

To leverage Trusted workspace access in Fabric workspaces, you can create a OneLake shortcut in a Lakehouse, and provide the URL of the Storage account that has been configured with a resource instance rule. While creating the shortcut, you need to select organizational account or service principle for authentication and ensure that the principle used for authenticating to Storage has the appropriate Azure RBAC roles on the Storage account. Once the shortcut is created, you can use it in various Fabric items. 

How to get started with Trusted workspace access?

Trusted workspace access is available for workspaces in Fabric capacities (F64 or higher). To get started with Trusted workspace access, you need to do the following steps:  

• Create a workspace identity for your Fabric workspace if you don’t have one already. If you face issues with creation of the workspace identity, follow the troubleshooting guidelines provided here . 

Create a workspace identity. 

2. Configure resource instance rules for the Storage account that you want to access from your Fabric workspace. Follow the guidelines for configuring resource instance rules for Fabric workspaces here . 

Resource instance rules in a Storage account 

• Create a OneLake shortcut to the Storage account in a Lakehouse and select the organizational account or service principal option for authentication.   

Create an ADLS g2 shortcut in a Lakehouse. 

4. Use the OneLake shortcut in various Fabric items, such as Spark notebooks, SQL analytics endpoints, semantic models, reports, data pipelines, and dataflows Gen2.  

Access data stored in firewall-enabled Storage accounts through OneLake shortcuts. 

For more details and guidance on how to use Trusted workspace access, please refer to the documentation links below.  

• Trusted workspace access in Fabric  
• Workspace identity in Fabric  

Data Warehouse 

Git integration .

We are excited to announce the Git integration for the Warehouse! This feature allows you to check in the changes of your Warehouse into an Azure DevOps Git repository as a SQL database project. Git integration enables source control capabilities for developers to integrate their development processes, tools, and best practices directly into the Fabric platform. 

Some scenarios that are enabled by Git: 

• Backup and version development work 
• Revert to previous stages 
• Collaborate with others or work alone using Git branches 
• Apply the capabilities of familiar source control tools to manage your Warehouse 
• Commit changes 
• Sync changes from Git 
• Manage conflict resolutions 
• …and many more! 

The SQL analytics endpoint of a Lakehouse uses partition elimination to read data from only those partitions that are relevant to the query. Recent improvements have boosted performance even more when queries are aimed at a few partitions in a table that has many files. 

We are thrilled to announce Mirroring in Fabric for Azure SQLDB, CosmosDB and Snowflake is in Public Preview!  

Mirroring in Fabric allows users to enjoy a highly integrated, end-to-end, and easy-to-use product that is designed to simplify your analytics needs. Built for openness and collaboration between Microsoft, and technology solutions that can read the open-source Delta Lake table format, Mirroring is a low-cost and low-latency turnkey solution that allows you to create a replica of your Azure SQL DB, Snowflake or CosmosDB data in OneLake which can be used for all your analytical needs. Learn more

Data Engineering 

Optimistic job admission for fabric spark.

We are excited to announce a new feature for Fabric Spark: Optimistic Job Admission. This feature aims to reduce the frequency of throttling errors (HTTP 430: Spark Capacity Limit Exceeded Response) and improve the job admission experience for our customers, especially during peak usage hours.  

Throttling errors on Spark workload occur when the Spark usage exceeds the Fabric capacity limits. In the current job admission policy, Fabric Spark reserves the maximum number of cores that a job may need during its execution, based on the maximum number of nodes that the job can scale up to. This ensures that the job will always have enough resources to run, but it also limits the number of concurrent jobs that can be admitted in the cluster. 

With Optimistic Job Admission, Fabric Spark only reserves the minimum number of cores that a job needs to start, based on the minimum number of nodes that the job can scale down to. This allows more jobs to be admitted if there are enough resources to meet the minimum requirements. If a job needs to scale up later, the scale up requests are approved or rejected based on the available cores in capacity.  

Optimistic Job Admission can significantly increase the max number of concurrent jobs for our customers, especially for those who use large SKUs. For example, if a customer is using F32 SKU, which has 64 Spark VCores (Based on 1 CU = 2 Spark VCores) and 192 Max Burst Cores for concurrency (based on the 3X burst multiplier), they can only run 3 jobs concurrently in the current job admission policy, assuming they have the default starter pool configuration. 

Now with Optimistic Job Admission, they can run up to 24 jobs concurrently with the same configuration. This is an 8x improvement!

We hope that this feature will help you run more jobs faster and more efficiently on Fabric Spark. 

Single Node Support for Starter Pools 

Do you hate waiting for your Spark sessions to start in starter pools with single node configuration? If yes, you will love the update on single node starter pool support. This feature lets you set your starter pool to max one node and get super-fast session start times for your Spark sessions. With this new support that’s been introduced, the system allocates the driver and executor with 4 cores each and 56 GB in memory, so that they fit within a single medium node configuration for Starter Pools. This improves session start times to 5 seconds in single node starter pool configurations. 

How can you use it? 

To use this feature, follow these steps: 

• Go to your Fabric workspace and choose the Workspace settings. 
• Select the Data Engineering/Science option to expand the menu. 

• Select the StarterPool option from the Pool selection and click on Edit. 

• Set the maximum node configuration for your starter pools to 1.

• Save your changes and enjoy super-fast session start times for your Spark sessions.

Container Image for Synapse VS Code

To simplify the development process for Synapse VS Code extension, we have released a container image that contains all the necessary dependencies for the extension ( Microsoft Artifact Registry) . This image is available in Microsoft artifact repository and can be pulled with a single command. By using this image, you do not need to install Java, Miniconda, or any other tools on your local machine. You can work on your Synapse projects inside the container environment, which is isolated and consistent. 

We have also integrated the container image with VS Code dev container feature, which allows you to open a folder or a repository inside a container and use the VS Code editor and extensions as usual. To use this feature, you need to install the Remote – Containers extension and create a devcontainer.json file in your project folder. We have provided a sample devcontainer.json file that you can use as a template or customize according to your needs ( SynapseVSCode/samples/.devcontainer at main · microsoft/SynapseVSCode (github.com) ). The dev container feature will automatically pull the container image, mount your project folder, and launch the VS Code editor inside the container. You can then enjoy the full functionality of the Synapse VS Code extension without any hassle. 

Git Integration with Spark Job Definition

We are excited to announce the Git integration for Spark Job Definition artifacts. This feature allows you to check in the changes of your Spark Job Definitions into a Git repository, which will include the source code of the Spark jobs and other artifact properties. By using Git as a version control system, you can track the history of your Spark Job Definitions, collaborate with other developers, and implement CI/CD workflows for your Spark projects. 

The Git integration for Spark Job Definition artifacts is designed to enhance your development experience and enable CI/CD scenarios for your Spark projects. We hope you find this feature useful, and we welcome your feedback and suggestions. 

When a new Spark Job Definition is made with a PySpark script as the main definition file, the Git status shows that this is an unsaved change that needs to be committed.

Once the change is finalized mich

The structure of the linked git repository and the file containing the source code that was submitted.

New Revamped Object Explorer experience in the notebook  

We are excited to announce the release of a revamped object explorer experience. The new experience is designed to improve flexibility and discoverability of data sources in the explorer and improve the discoverability of Resource folders. 

Try it out and add new Data sources clicking on the +Data sources button and upload new modules or create folders by clicking on the Resources folder and let us know what you think.   

%Run your scripts in Notebook  

Now you can use %run magic command to run your Python scripts and SQL scripts in Notebook resources folder, just like Jupyter notebook %run command. By this way you can easily reuse common modules that developed from your local IDE and use them in your Fabric Notebooks conveniently. We also introduced different command parameters to make sure complex cases such as reference run and high concurrency mode can be covered without friction, stay tuned for the best practice example for the usage! 

Data Science 

Semantic link is now ga  .

Semantic links are now generally available! The package comes with our default VHD, you can now use Semantic link in Fabric right away without any pip installation. Check it out .  

We introduced a new feature in December 2023 that allows tenant admins to enable AI and Copilot in Fabric for certain security groups in addition to the entire organization. Today, we are excited to announce that you can enable AI and Copilot for a specific Capacity. You can test Copilot at a certain capacity without impacting other workloads. This allows you to adapt Copilot to meet the needs of different groups in your organization and manage your capacity more effectively. 

AI and Copilot in Fabric are powered by large language models that are only available in limited datacenters. Previously, users who were not in US and France had to turn on the cross-geo setting to use AI and Copilot. Since mid-March, we updated the cross-geographic mapping logic, EU customers can use AI and Copilot without turning on the cross-geo setting, and their AI and Copilot requests will be processed within EUDB. Check it out ! 

Real-time Analytics

New kql queryset command bar.

Finding the commands for the actions you are trying to perform just got easier with our latest update to the KQL Queryset. Now, it’s easy to distinguish between actions applicable at the Queryset level and the single query level. 

Introducing a secondary command bar within the query editor dedicated to hosting query-level actions. Enjoy smoother navigation and streamlined functionality for a more efficient querying experience. 

New Update Command Public Preview  

The new update command is now in public preview! 

This allows you to update existing records in a Kusto Table.  This can be useful to fix ad hoc data issues or be integrated into a data loading pipeline.  The command has a “what if” mode to try a command before running it on your data. 

.update table Employees on Id <| 

  MyStagingTable 

  | where true 

Introducing Pause and Resume Feature in Eventstream   

We’re excited to introduce a powerful new feature in Fabric Eventstream: The Pause and Resume Feature. This powerful capability empowers you with unprecedented control over your data streams, enabling you to pause data streaming from various sources and destinations within Eventstream. You can then resume data streaming seamlessly from the paused time or a customized time, ensuring no data loss. 

Key Features: 

• Activate/Deactivate All : You can quickly pause and resume all data traffic flowing in and out of Eventstream with the Activate All and Deactivate All options on the menu bar. 
• Toggle Switch Button : Each node has a convenient toggle switch button, allowing you to activate or deactivate any data source from streaming in or out of Eventstream with ease. 

With the Pause and Resume feature in Fabric Eventstream, you can pause traffic from specific sources and destinations whenever needed. Whether it’s for troubleshooting purposes, building proof-of-concepts with test data, or minimizing unnecessary data processing costs, this feature offers unparalleled control over your data streams and leads to more efficient resource allocation.

Fabric Real-Time Analytics Integrates with Newly Announced Database Watcher for Azure SQL (preview)  

Azure SQL family users can now take advantage of an enhanced monitoring solution for their databases and leverage Microsoft Fabric integration. With the introduction of the new Database Watcher for Azure SQL (preview), users gain access to advanced monitoring capabilities. Through integration with Microsoft Fabric, they can effortlessly stream, store, and analyze monitoring data in real-time using an Eventhouse database in Fabric Real-Time Analytics. This integration enables users to stay informed about their database performance and make timely, informed decisions. 

Database watcher is a new managed monitoring solution for database services in the Azure SQL family. It supports Azure SQL Database and Azure SQL Managed Instance. 

Database watchers collect in-depth workload monitoring data to give you a detailed view of database performance, configuration, and health. Monitoring data from the databases, elastic pools, and SQL managed instances you select is collected in near real time into a central data store. To store and analyze SQL monitoring data, database watcher uses an Eventhouse database in Fabric Real-Time Analytics (as a complement option, Azure Data Explorer is also supported). 

Dashboards in Azure portal provide a single-pane-of-glass view of your Azure SQL estate and a detailed view of each database, elastic pool, and SQL managed instance. 

A conceptual diagram of a database watcher deployment, showing the flow of monitoring data from Azure SQL resources to a database watcher.  The monitoring data is stored in Fabric Real-Time Analytics .  Dashboards in the Azure portal show you a single-pane-of-glass view across your Azure SQL estate, and a detailed view of each database, elastic pool, and managed instance.    

You can query data in your Eventhouse database in Real-Time Analytics using KQL or T-SQL , analyze and model your data using Real-Time Analytics Querysets or Fabric Notebooks , build custom visualizations using KQL built-in visualizations or Power BI . 

To analyze collected monitoring data, the recommended method is to use KQL. KQL is optimal for querying telemetry, metrics, and logs. It provides extensive support for text search and parsing, time-series operators and functions, analytics and aggregation, and many other language constructs that facilitate data analysis. You can find examples of analyzing database watcher monitoring data with KQL in the documentation . 

The dashboards, complemented by KQL queries, enable you to delve deep into the performance and configuration of your databases. This means you can detect, investigate, and troubleshoot a wide variety of database performance and health issues. 

Whether you’re tackling resource bottlenecks or fine-tuning your Azure SQL resources for the best balance of cost and performance, Database Watcher equips you with the insights needed to make informed decisions. It’s your pathway to optimizing your Azure SQL setup for peak efficiency and cost-effectiveness. 

Next steps  

One effective approach to grasp the potential and the power of Database Watcher is to give it a try yourself. Set up your Azure SQL resources with Database Watcher, explore the dashboards, and start running some queries with KQL.  To read more about Database Watcher, check out the documentation . 

Data Factory 

Dataflows gen2 , fast copy  .

Dataflows help with ingesting and transforming data. With the introduction of dataflow scale out with the SQL DW compute, we are able to transform your data at scale. However, to do this on a scale, your data needs to be ingested first.  

With the introduction of fast copy, you can ingest Terabytes of data with the easy experience of dataflows, but with the scalable back end of Pipeline’s Copy Activity. 

We released support for Azure Service Principals (SPN) as an authentication kind last year. Now we’ve added support for this new authentication kind for on-premises data gateways and VNET data gateways.  

Azure service principal is a security identity that is application based and can be assigned permissions to access your data sources. Service principals are used to safely connect to data, without a user identity. Learn more about service principals.  

You can learn how to leverage the service principal authentication kind from the documentation available and leverage this in multiple connectors such as Azure Data Lake Storage, Dataverse, Azure SQL database, Web connector and more. 

Certified connector updates  

We’re pleased to announce the new and updated connectors in this release: 

• [New] Topcon Aptix Insights 
• [Update] BitSight Security Ratings 
• [New] Zendesk Data 
• [Update] Planview OKR 
• [Update] BQE Core 
• [New] LinkedIn Learning 
• [New] LEAP 
• [New] Samsara 
• [Update] Celonis EMS 
• [New] Supermetrics 
• [New] Exact Online Premium 

Are you interested in creating your own connector and publishing it for your customers? Learn more about the Power Query SDK and the Connector Certification program . 

Data pipelines 

We are excited to announce the availability of the Spark job definition activity for data pipelines. With this new activity, you will be able to run a spark job definition in your pipeline.  

To learn more about this activity, read https://aka.ms/SparkJobDefinitionActivity.  

The Data pipeline homepage is now updated with an all-new look! You’ll now find new guidance cards to help you find what you’re looking for more quickly.  

Pipeline support for CI/CD in public preview

When developing workflows with Data Factory’s pipelines it is very important for developers to be able to save their work in a Git repository for versioning, source control, and CI/CD. We are happy to announce the public preview of CI/CD support for Data Factory pipelines! Now, you can connect your Azure DevOps (ADO) projects to your Fabric workspace and commit, merge, and branch your pipelines using Fabric’s Git integration. Additionally, you can now use the built-in Deployment Pipelines inside Fabric to assign workspaces to different environments (dev, test, prod) and promote your changes easily without using ADO! 

Data Factory Data Pipelines APIs 

You can now use our public APIs to create, execute, and monitor data pipelines in Fabric Data Factory. 

Increase in Pipeline activity limit 

As a cloud service for analytics workflows, the Data Factory team has had a limit of 40 activities per pipeline since the early days of Azure Data Factory. The same orchestration engine drives Fabric Data Factory data pipelines and we’ve reacted to your feedback that many times you need more than 40 activities in a pipeline to perform complex workflows that require error checks, branching, and other control flow capabilities. We’ve now updated the limits for the Data Factory pipeline service in both Fabric and Azure (Azure Data Factory & Synapse pipelines) to now allow up to 80 activities per pipeline. 

Fabric Warehouse in ADF copy activity  

We’re excited to announce that you can now connect to your Fabric Warehouse from Azure Data Factory/Synapse pipeline. You can find this new connector when creating a new source or sink destination in your copy activity.  

This connector is also supported in the Lookup activity, Stored Procedure activity, Script activity, and Get Metadata activity.  

Edit column type to destination table support added to Fabric Warehouse and other SQL data stores 

When moving data from any supported data sources into Fabric Warehouse or other SQL data stores (SQL Server, Azure SQL Database, Azure SQL Managed Instance; Azure Synapse Analytics) via data pipelines, users can now specify the data type for each column under the destination table, as well as customize the precision and scale to certain data types such as decimal, numeric, etc.  

SFTP: performance improvements when writing data to SFTP 

SFTP connector has been improved to offer better performance when writing to SFTP as destination.  

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