market research methods presentation

Market research presentation: A comprehensive guide

This comprehensive guide covers everything from choosing the right topic to delivering with confidence.

Raja Bothra

Building presentations

Ever wondered what goes into creating a killer market research presentation that not only impresses your stakeholders but also provides valuable insights?

You're in the right place.

In this comprehensive guide, we'll dive deep into the world of market research presentations, dissecting everything from what they are to how to create one that stands out.

How do you explain market research?

Before we jump into the nitty-gritty of market research presentations, let's start with the basics – what is market research?

Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or consumer group. It's the compass that guides businesses in making informed decisions.

Market research comes in various forms: quantitative and qualitative. Quantitative research involves collecting numerical data, while qualitative research focuses on understanding the why and how behind consumer behavior. Both are crucial components of effective market research.

What is a market research presentation?

Now that we have a clear understanding of market research, let's move on to market research presentations. A market research presentation is the culmination of your research efforts, a visual and data-driven representation of your findings. It's the bridge that connects your research to your stakeholders, making it easier for them to grasp the insights you've gathered.

A well-crafted market research presentation is not just a collection of slides; it's a storytelling platform. It should engage your audience, present data in an understandable manner, and ultimately guide your stakeholders towards informed decision-making.

What to include in a market research presentation?

Creating a market research presentation involves more than just inserting a few charts and graphs. To ensure your presentation hits the mark, here are some essential elements to include:

1. Market research overview

• Define the purpose and objectives of your research.
• Provide a brief overview of the market you've studied.

2. Methodology

• Explain how you conducted your research, whether through surveys, data analysis, or other methods.
• Discuss any challenges you faced and how you overcame them.

3. Key findings

• Highlight the most significant discoveries from your research.
• Use charts, graphs, and infographics to visualize data.

4. Market analysis

• Dive deep into your market analysis, discussing trends, competition, and market share.
• Share insights that can impact the business.

5. Recommendations

• Based on your findings, provide actionable recommendations.
• Discuss the pros and cons of each recommendation.

6. Conclusion

• Summarize the core points of your presentation.
• Emphasize the key takeaways for your audience.

How to structure a market research presentation

Structuring a market research presentation effectively is essential to convey your findings and insights clearly to your audience. Whether you're presenting to stakeholders, colleagues, or clients, a well-structured presentation can make your data more understandable and impactful. Here's a suggested structure for a market research presentation:

1. Title slide

• Title of the Presentation
• Your Name and Affiliation
• Date of the Presentation
• Briefly outline what you will cover in the presentation. This gives your audience a roadmap of what to expect.

3. Introduction

• Provide a brief overview of the purpose and context of your market research.
• Explain why the research was conducted and its relevance.

4. Background and objectives

• Describe the background information, including any relevant industry trends or developments.
• Clearly state the research objectives and what you aimed to achieve.

5. Methodology

• Explain the research methods and techniques used.
• Discuss the data collection process, sample size, and any limitations.

6. Data collection

• Present the findings from your research.
• Use charts, graphs, and visuals to make data more accessible.
• Highlight key insights and trends.

7. Analysis and interpretation

• Explain the significance of the findings.
• Interpret the data and provide insights.
• Address any unexpected or interesting observations.

8. Competitor analysis

• Analyze the competitive landscape in your market.
• Highlight strengths, weaknesses, opportunities, and threats (SWOT analysis) for your company and competitors.

9. Consumer insights

• Share any insights into customer preferences, needs, and behaviors.
• Explain how these insights impact your business.

10. Recommendations

• Based on your research, provide actionable recommendations.
• Highlight strategies or changes that should be implemented.

11. Implementation plan

• If applicable, outline a plan for implementing the recommendations.
• Include timelines, responsibilities, and resources needed.

12. Conclusion

• Summarize the key points of your presentation.
• Reiterate the importance of the research.

13. Q&A session

• Open the floor for questions and discussion.

14. Appendix

• Include any supplementary information, detailed data, or additional charts and graphs.
• Ensure that this information is easily accessible but not essential for understanding the main presentation.

15. Contact information

• Provide your contact information in case the audience has further questions or needs clarification.

16. Thank you slide

• Express your gratitude for the audience's time and attention.

Remember to keep your presentation clear, concise, and visually engaging. Use visuals sparingly but effectively to support your points. Practice your delivery to ensure that you can explain the findings and recommendations confidently. Tailor the presentation to the needs and interests of your specific audience.

Do’s and don'ts on a market research presentation

To ensure your market research presentation hits the mark, here are some do's and don'ts to keep in mind:

• Do your research: Know your subject matter inside out.
• Do use visuals: Incorporate charts, graphs, and infographics.
• Do engage your audience: Encourage questions and discussions.
• Do practice: Rehearse your presentation until you're confident.

Don'ts:

• Don't overwhelm with data: Keep it concise and focused.
• Don't read slides: Speak naturally and use slides as visual aids.
• Don't rush: Take your time; clarity is key.
• Don't ignore questions: Address all queries from your audience.

Summarizing key takeaways

In this comprehensive guide, we've covered the ins and outs of creating and presenting a market research presentation. From understanding the basics of market research to crafting engaging presentations, you now have the knowledge to excel in this essential aspect of business strategy.

• Market research essentials: Market research is the process of gathering, analyzing, and interpreting data about a specific market, industry, or consumer group. It provides the foundation for informed decision-making in business.
• The role of market research presentations: A market research presentation is a visual and data-driven representation of research findings. It serves as a bridge between your research and stakeholders, helping them understand and act upon the insights you've gathered.
• Elements of a great presentation: A well-crafted market research presentation includes an overview, methodology, key findings, market analysis, recommendations, and a concise conclusion. These elements help structure your presentation effectively.
• Presentation delivery matters: Knowing your audience, practicing your presentation, engaging your audience, using visuals effectively, and being concise are all crucial for a successful presentation.
• Do's and don'ts: Do your research thoroughly, use visuals to enhance understanding, engage with your audience, and practice your delivery. Avoid overwhelming with data, reading slides, rushing through your presentation, and ignoring audience questions.

Remember, an effective market research presentation isn't just about showcasing data; it's about telling a compelling story that guides decision-making. So, use the power of visuals, engage your audience, and deliver insights that make a real impact.

1. Why is using a market research presentation template important?

Using a market research presentation template can streamline your research process. It provides a structured framework in powerpoint ppt with graphs and charts that help you present the results effectively. You can easily download a market research presentation template to make your presentation look professional and save time in creating a presentation design.

2. How can I effectively communicate market trends in my presentation?

To effectively communicate market trends in your presentation, start your presentation by explaining the research process and how you conducted market research. Use market research powerpoint (ppt) slides with graphs and charts to show key pieces of information. Connect the dots between the data and present the results using the market research PowerPoint template. This will make your presentation more engaging for your audience.

3. Why is market research essential for launching a new product or service?

Market research is essential when you want to present a new product or service idea to your core business audience. By conducting market research, you gather valuable insights about your target market, which can be used to create your presentation. A well-designed research ppt can make the best case for your business idea by showcasing the market trends and data you've collected.

4. How do I use market research to make my presentation more impactful?

To make your presentation more impactful, start by using a market research presentation template. Incorporate graphs and charts to present the research data effectively. Make sure your presenter skills are polished when presenting your research to stakeholders or investors. Use market research PowerPoint slides to show key findings and connect the dots between the research process and the business objectives you want to achieve.

5. Can you provide tips on how to present the results of my market research effectively?

Certainly! When presenting your research, use a market research PowerPoint template to organize your content. Download a template that suits your needs. Focus on the research design and how you conducted market research, talking to customers and gathering data. Use the template to create your presentation and ensure it flows smoothly. This will help you present the results in a way that engages your audience and conveys the importance of the research in supporting your business goals.

Create your market research presentation with prezent

Ready to create your market research presentation? Don't forget to leverage the right tools. Consider using Prezent, the business success communication platform for enterprise teams, offers a powerful solution for crafting market research presentations that elevate your business's communication. With our AI presentation tool, you can achieve full brand compliance and create personalized, on-brand presentations tailored to the preferences of your audience.

Key Features:

• Personalized fingerprints : Prezent allows you to customize your presentations based on audience preferences, ensuring that your message resonates effectively.
• Presentation builder : Our platform provides a user-friendly presentation builder that simplifies the process of creating compelling market research presentations.
• Business storytelling : Access guides and e-courses to master structured storytelling, with 50+ storylines commonly used by business leaders.
• Brand-approved design : Ensure brand consistency with our document management system, which offers over 35,000 slides in your company's approved design.
• Supercharge your team's communication : Prezent saves you 70% of the time required to make presentations, allowing you to crush 60% of communication costs by replacing expensive agencies with our software and services.
• Enterprise-grade security : Rest assured that your data is secure with our top-priority commitment to data protection and independent third-party assurance.

For a personal touch and additional support, explore our professional services, including overnight services and presentation specialists. Submit your presentation by 5:30 PM PST, and by 9:30 AM the next business day presentation is delivered in your inbox.

With Prezent, you can create market research presentations that not only impress but also deliver your message effectively, all while staying 100% on brand and reducing communication costs.

Try our free trial or book a demo and elevate your presentations today with Prezent!

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

• Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
• Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

Free Market Research Kit

• SWOT Analysis Template
• Survey Template
• Focus Group Template

Download Free

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You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What's trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience
• Consumer attitudes about a particular topic, pain, product, or brand
• Whether there‘s demand for the business initiatives you’re investing in
• Unaddressed or underserved customer needs that can be flipped into selling opportunity
• Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

• Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
• Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

• Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
• Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
• Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
• Focus Groups
• Product/ Service Use Research
• Observation-Based Research
• Buyer Persona Research
• Market Segmentation Research
• Pricing Research
• Competitive Analysis Research
• Customer Satisfaction and Loyalty Research
• Brand Awareness Research
• Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

• Define your buyer persona.
• Identify a persona group to engage.
• Prepare research questions for your market research participants.
• List your primary competitors.
• Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

Don't forget to share this post!

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Market research is a cornerstone of all successful, strategic businesses. It can also be daunting for entrepreneurs looking to launch a startup or start a side hustle . What is market research, anyway? And how do you…do it?

We’ll walk you through absolutely everything you need to know about the market research process so that by the end of this guide, you’ll be an expert in market research too. And what’s more important: you’ll have actionable steps you can take to start collecting your own market research.

What Is Market Research?

Market research is the organized process of gathering information about your target customers and market. Market research can help you better understand customer behavior and competitor strengths and weaknesses, as well as provide insight for the best strategies in launching new businesses and products. There are different ways to approach market research, including primary and secondary research and qualitative and quantitative research. The strongest approaches will include a combination of all four.

“Virtually every business can benefit from conducting some market research,” says Niles Koenigsberg of Real FiG Advertising + Marketing . “Market research can help you piece together your [business’s] strengths and weaknesses, along with your prospective opportunities, so that you can understand where your unique differentiators may lie.” Well-honed market research will help your brand stand out from the competition and help you see what you need to do to lead the market. It can also do so much more.

The Purposes of Market Research

Why do market research? It can help you…

• Pinpoint your target market, create buyer personas, and develop a more holistic understanding of your customer base and market.
• Understand current market conditions to evaluate risks and anticipate how your product or service will perform.
• Validate a concept prior to launch.
• Identify gaps in the market that your competitors have created or overlooked.
• Solve problems that have been left unresolved by the existing product/brand offerings.
• Identify opportunities and solutions for new products or services.
• Develop killer marketing strategies .

What Are the Benefits of Market Research?

Strong market research can help your business in many ways. It can…

• Strengthen your market position.
• Help you identify your strengths and weaknesses.
• Help you identify your competitors’ strengths and weaknesses.
• Minimize risk.
• Center your customers’ experience from the get-go.
• Help you create a dynamic strategy based on market conditions and customer needs/demands.

What Are the Basic Methods of Market Research?

The basic methods of market research include surveys, personal interviews, customer observation, and the review of secondary research. In addition to these basic methods, a forward-thinking market research approach incorporates data from the digital landscape like social media analysis, SEO research, gathering feedback via forums, and more. Throughout this guide, we will cover each of the methods commonly used in market research to give you a comprehensive overview.

Primary vs. Secondary Market Research

Primary and secondary are the two main types of market research you can do. The latter relies on research conducted by others. Primary research, on the other hand, refers to the fact-finding efforts you conduct on your own.

This approach is limited, however. It’s likely that the research objectives of these secondary data points differ from your own, and it can be difficult to confirm the veracity of their findings.

Primary Market Research

Primary research is more labor intensive, but it generally yields data that is exponentially more actionable. It can be conducted through interviews, surveys, online research, and your own data collection. Every new business should engage in primary market research prior to launch. It will help you validate that your idea has traction, and it will give you the information you need to help minimize financial risk.

You can hire an agency to conduct this research on your behalf. This brings the benefit of expertise, as you’ll likely work with a market research analyst. The downside is that hiring an agency can be expensive—too expensive for many burgeoning entrepreneurs. That brings us to the second approach. You can also do the market research yourself, which substantially reduces the financial burden of starting a new business .

Secondary Market Research

Secondary research includes resources like government databases and industry-specific data and publications. It can be beneficial to start your market research with secondary sources because it’s widely available and often free-to-access. This information will help you gain a broad overview of the market conditions for your new business.

Identify Your Goals and Your Audience

Before you begin conducting interviews or sending out surveys, you need to set your market research goals. At the end of your market research process, you want to have a clear idea of who your target market is—including demographic information like age, gender, and where they live—but you also want to start with a rough idea of who your audience might be and what you’re trying to achieve with market research.

You can pinpoint your objectives by asking yourself a series of guiding questions:

• What are you hoping to discover through your research?
• Who are you hoping to serve better because of your findings?
• What do you think your market is?
• Who are your competitors?
• Are you testing the reception of a new product category or do you want to see if your product or service solves the problem left by a current gap in the market?
• Are you just…testing the waters to get a sense of how people would react to a new brand?

Once you’ve narrowed down the “what” of your market research goals, you’re ready to move onto how you can best achieve them. Think of it like algebra. Many math problems start with “solve for x.” Once you know what you’re looking for, you can get to work trying to find it. It’s a heck of a lot easier to solve a problem when you know you’re looking for “x” than if you were to say “I’m gonna throw some numbers out there and see if I find a variable.”

How to Do Market Research

This guide outlines every component of a comprehensive market research effort. Take into consideration the goals you have established for your market research, as they will influence which of these elements you’ll want to include in your market research strategy.

Secondary Data

Secondary data allows you to utilize pre-existing data to garner a sense of market conditions and opportunities. You can rely on published market studies, white papers, and public competitive information to start your market research journey.

Secondary data, while useful, is limited and cannot substitute your own primary data. It’s best used for quantitative data that can provide background to your more specific inquiries.

Find Your Customers Online

Once you’ve identified your target market, you can use online gathering spaces and forums to gain insights and give yourself a competitive advantage. Rebecca McCusker of The Creative Content Shop recommends internet recon as a vital tool for gaining a sense of customer needs and sentiment. “Read their posts and comments on forums, YouTube video comments, Facebook group [comments], and even Amazon/Goodreads book comments to get in their heads and see what people are saying.”

If you’re interested in engaging with your target demographic online, there are some general rules you should follow. First, secure the consent of any group moderators to ensure that you are acting within the group guidelines. Failure to do so could result in your eviction from the group.

Not all comments have the same research value. “Focus on the comments and posts with the most comments and highest engagement,” says McCusker. These high-engagement posts can give you a sense of what is already connecting and gaining traction within the group.

Social media can also be a great avenue for finding interview subjects. “LinkedIn is very useful if your [target customer] has a very specific job or works in a very specific industry or sector. It’s amazing the amount of people that will be willing to help,” explains Miguel González, a marketing executive at Dealers League . “My advice here is BE BRAVE, go to LinkedIn, or even to people you know and ask them, do quick interviews and ask real people that belong to that market and segment and get your buyer persona information first hand.”

Market research interviews can provide direct feedback on your brand, product, or service and give you a better understanding of consumer pain points and interests.

When organizing your market research interviews, you want to pay special attention to the sample group you’re selecting, as it will directly impact the information you receive. According to Tanya Zhang, the co-founder of Nimble Made , you want to first determine whether you want to choose a representative sample—for example, interviewing people who match each of the buyer persona/customer profiles you’ve developed—or a random sample.

“A sampling of your usual persona styles, for example, can validate details that you’ve already established about your product, while a random sampling may [help you] discover a new way people may use your product,” Zhang says.

Market Surveys

Market surveys solicit customer inclinations regarding your potential product or service through a series of open-ended questions. This direct outreach to your target audience can provide information on your customers’ preferences, attitudes, buying potential, and more.

Every expert we asked voiced unanimous support for market surveys as a powerful tool for market research. With the advent of various survey tools with accessible pricing—or free use—it’s never been easier to assemble, disseminate, and gather market surveys. While it should also be noted that surveys shouldn’t replace customer interviews , they can be used to supplement customer interviews to give you feedback from a broader audience.

Who to Include in Market Surveys

• Current customers
• Past customers
• Your existing audience (such as social media/newsletter audiences)

Example Questions to Include in Market Surveys

While the exact questions will vary for each business, here are some common, helpful questions that you may want to consider for your market survey. Demographic Questions: the questions that help you understand, demographically, who your target customers are:

• “What is your age?”
• “Where do you live?”
• “What is your gender identity?”
• “What is your household income?”
• “What is your household size?”
• “What do you do for a living?”
• “What is your highest level of education?”

Product-Based Questions: Whether you’re seeking feedback for an existing brand or an entirely new one, these questions will help you get a sense of how people feel about your business, product, or service:

• “How well does/would our product/service meet your needs?”
• “How does our product/service compare to similar products/services that you use?”
• “How long have you been a customer?” or “What is the likelihood that you would be a customer of our brand?

Personal/Informative Questions: the deeper questions that help you understand how your audience thinks and what they care about.

• “What are your biggest challenges?”
• “What’s most important to you?”
• “What do you do for fun (hobbies, interests, activities)?”
• “Where do you seek new information when researching a new product?”
• “How do you like to make purchases?”
• “What is your preferred method for interacting with a brand?”

Survey Tools

Online survey tools make it easy to distribute surveys and collect responses. The best part is that there are many free tools available. If you’re making your own online survey, you may want to consider SurveyMonkey, Typeform, Google Forms, or Zoho Survey.

Competitive Analysis

A competitive analysis is a breakdown of how your business stacks up against the competition. There are many different ways to conduct this analysis. One of the most popular methods is a SWOT analysis, which stands for “strengths, weaknesses, opportunities, and threats.” This type of analysis is helpful because it gives you a more robust understanding of why a customer might choose a competitor over your business. Seeing how you stack up against the competition can give you the direction you need to carve out your place as a market leader.

Social Media Analysis

Social media has fundamentally changed the market research landscape, making it easier than ever to engage with a wide swath of consumers. Follow your current or potential competitors on social media to see what they’re posting and how their audience is engaging with it. Social media can also give you a lower cost opportunity for testing different messaging and brand positioning.

SEO Analysis and Opportunities

SEO analysis can help you identify the digital competition for getting the word out about your brand, product, or service. You won’t want to overlook this valuable information. Search listening tools offer a novel approach to understanding the market and generating the content strategy that will drive business. Tools like Google Trends and Awario can streamline this process.

Ready to Kick Your Business Into High Gear?

Now that you’ve completed the guide to market research you know you’re ready to put on your researcher hat to give your business the best start. Still not sure how actually… launch the thing? Our free mini-course can run you through the essentials for starting your side hustle .

About Mary Kate Miller

Mary Kate Miller writes about small business, real estate, and finance. In addition to writing for Foundr, her work has been published by The Washington Post, Teen Vogue, Bustle, and more. She lives in Chicago.

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How to Plan Your Market Research Presentation

by Caitlin Stewart , on August 13, 2014

Presenting your market research results is arguably the most important part of the process. There are many different presentations you might have to do throughout your career. I am going to focus on general internal presentations you might have to do for a board, such as a bid offer or a market research conclusion, and external presentations you might do, such as a presentation for a group of investors. Whether internal or external, there are some basic guidelines that all presenters should follow to make sure they are prepped and ready to go.

Preparing for your Market Research Presentation:

“Failing to prepare is preparing to fail.” – John Wooden

• Outline : Create an outline of the things you know you must say during your presentation. When you rehearse beforehand, you can use the outline to make sure you don’t forget anything important.
• Executive Summary : As with market research reports, your presentation should include an executive summary to explain why the research was done, what was found, what the findings mean, and what management should now do. Within your own company, those who paid for your research are going to be looking for a result. Use this section to focus on your key findings, and don’t explain all the results at once.
• Visuals : Present graphs or charts with important numbers and findings. Remember, not every data set needs a graph, but do emphasize the information that is going to be needed to encourage a change or action. Visuals are extremely useful to communicate results if they are designed appropriately.
• Draw Conclusions : No matter what your presentation is on, have a conclusion. What are you going to do now that you have this information from your research? Have an idea that you can present in order to show others that you were able to find a solution through obtaining data on the market.
• Bring Copies : You might want to consider bringing copies of anything from the above mentioned materials. With detailed market research projects, you can bring entire copies of the report you write after your research is done. But, having copies of anything you chose to present can allow your audience to follow along with your presentation.

Internal Market Research Presentation:

If you are presenting your market research findings internally to your supervisors or upper management, there are a few main issues you want to address. Consider these questions when you begin prepping for your presentation:

• What does the data really mean?
• What impact does it have?
• What have we learned from the data?
• What do we need to do, given the information we now have?
• How can future studies of this nature be enhanced?
• What could make this information more useful?

When presenting to those within your organization, particularly with a single user license for your reports, you must always remember to cite your source correctly according to the reports' market research licenses . Remember, those in your organization want to be assured that the marketing team did not waste money and that your research was related to the needs of the organization. This is your chance to show them that the research they invested in was worthwhile and how the conclusions are going to positively impact the organization.

External Market Research Presentation:

When you present to those you either don’t know, or those you want to invest in your organization, it is very important to be well equipped and know your information. But, there’s a difference in presenting market research to your organization and to investors.

When you are trying to get investors or venture capitalists, you might be trying to encourage them to invest in your new product or idea. There is a chance that there is nothing like your product out on the market, so there is little market research that can be done on your product, or little research you can do to test customer’s opinions through focus groups or other means. Most investors are looking for metrics that validate market success. Because of this, using market research as a base to demonstrate that your product will do well in the market is extremely important. Knowing the market you are looking to enter is going to show the investors you know what you are getting into and that you are prepared.

With all these tips in mind, there is a basic reminder all presenters should remember: be confident . Doing market research allows you to become more aware and knowledgeable in your industry, which in turn gives you the information to know what might be best for your organization. Sharing this information with others only spreads knowledge.

To learn more about using market research for your business, download our  free white paper .

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• Updated on September 4, 2023
• By Market Research Guy
• In Overviews

Maximizing Impact: Strategies for Delivering an Effective Market Research Slideshow

Introduction.

Market research provides insights into consumer trends and competitiveness, acting as the compass for well-informed corporate decisions. Effective translation of this information is essential in today’s data-driven society. Let the slideshow begin. This blog post seeks to arm you with methods for converting unprocessed research data into compelling presentations. Using a combination of research, storytelling, and design, you can produce engaging slideshows that educate and motivate action. Greetings from the world of powerful market research presentations.

Understand Your Market

The compass that ensures your message is received properly is the audience-specific design of your market research presentation. Knowing your audience can make the difference between engagement and disengagement.

Different parties involved have different interests. Marketing departments look for customer insights, executives want bottom-line effects, and investors want growth prospects. Your strategy is informed by being aware of these players and their various points of view. Take into account their requirements, interests, and degree of knowledge. For a non-technical audience, simplify jargon; for professionals, get explicit. Your audience will connect your facts with what matters most to them by changing your presentation’s substance and tone.

Clear Organisation and Flow

Take your audience on a journey during your presentation, from the starting point to the finish line. An effective presentation necessitates a clear structure and flow, just as a well-planned road journey requires a map and designated endpoints.

You are showing respect for your audience’s time and attention by creating a clear structure and flow. By guiding them along your research path, you can be sure that they will arrive at your important results and suggestions having a thorough awareness of the surroundings. In essence, a clearly defined framework transforms your presentation from a list of facts into an engaging narrative that leaves an impression on your audience.

Data Storytelling for Plots

Data might come off as impersonal and aloof in the realm of presentations. In this case, the concept of “data storytelling” is helpful. It involves taking unprocessed data and turning it into a story that appeals to and resonates with your audience. 

Consider your data to be the main character and its journey to the insights it contains. Your data has its own characters (represented by the variables), settings (represented by the context), and narrative (shown by the trends), much like a traditional story. You are not merely giving facts to your audience; rather, you are inviting them on a voyage of discovery by treating your data as a tale.

Principles of Visual Design

The quiet persuaders of persuasive presentations are visual aesthetics. They captivate and hold viewers’ attention while delivering information more effectively than just words. Making a slideshow that visually engages your audience is a powerful communication tactic in today’s fast-paced environment.

The palettes of design principles that harmonize your presentation are consistency, color, typography, and whitespace. The elements of consistency, color, typeface, readability, and white space all contribute to professionalism. By carefully combining these components, you can create a slideshow that has both visual and intellectual resonance.

Use a few clever tricks to really make a presentation that fascinates and informs. To ensure readability, choose contrasting colors for the backdrop and text. Choose readable typefaces and limit fonts to maintain cohesion. Accept whitespace to avoid cramming stuff and allow it to breathe. Recall that the most powerful images are frequently those that are simple.

Concision and simplicity

In the world of presentations, succinctness is king. It’s crucial to keep slides brief and laser-focused. To ensure clarity and avoid information overload, each presentation should only make one point. Adopt the guiding notion that “less is more.” Slides with too much information or text can make your viewers feel overwhelmed. A simple, clear layout makes it easier for readers to understand concepts and remember information.

It takes skill to handle complex ideas. Transform complexity into easily understood pictures. Charts, diagrams, and infographics simplify complex information into digestible parts. By doing this, you simplify complex concepts into memorable insights that increase the effectiveness of your presentation.

The use of data visualization

Data visualization encompasses a wide range of tools, including graphs, charts, and infographics, and it is a rich and complex field. Each style of visualization has advantages and uses that range from comparing amounts to displaying trends. By investigating these possibilities, you can make the best representation for your data. Visualisations that are well-designed are effective storytellers. They reduce complexity by turning unstructured data into understandable tales. The combination of data and design promotes speedier comprehension, assisting your audience in making connections and deriving valuable insights.

Understanding the core of your data is essential to choose the best visualization technique. Pie charts are excellent for depicting proportions, whereas line charts work well for showing patterns over time. Different data dimensions are accommodated via bar charts and scatter plots. By following these rules, you can make sure that your data is presented clearly, which will increase comprehension and engagement.

Engagement and Interaction

Presentations that are static risk becoming boring. Interactive components turn viewers from passive listeners into engaged participants. This interaction not only keeps the audience’s interest but also increases comprehension and memory of the information being provided.

The gap between the speaker and the audience is closed by strategies including Q&A sessions, polls, and real-time surveys. They encourage participation by encouraging participants to voice their ideas and pose questions. This two-way conversation transforms the presentation from a monologue into a lively debate.

Your slide show can spark dialogues in addition to providing information. Use provocative comments, intriguing images, or thought-provoking questions to start conversations. With this strategy, your presentation is transformed from a one-sided delivery into an interactive investigation, enhancing both the experience and the content.

We have looked at a variety of tactics in our quest to create effective market research presentations. Knowing your audience and mastering visual design concepts are only two of the many aspects that go into making an effective slideshow . Keep in mind that good delivery, solid content, and intelligent design work together to create real impact. What resonates is not just what you say, but also how you say it.

Apply these techniques to your own presentations as you go. Make sure that your material is clear, embrace images, and engage your audience. By doing this, you’ll equip yourself with the skills necessary to engage audiences, educate audiences, and motivate action—ultimately transforming your market research presentations into successful catalysts. With these tips at your disposal, go forth and equip your presentations to influence your audience positively and leave a lasting impression.

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Market Research Presentation

Organizations use market research to analyze and better understand their market. With that knowledge, they can plan or adjust their business operations going forward. Market research is essential for core business, but also for the growth of a company. The market research presentation can be the toughest step in the market research process, but it’s usually the most important. 

Use our market research presentation template to:

• Propose a customer research project
• Present research findings to stakeholders and investors 
• Inform future strategies based on customer research

Create your Market Research Presentation

To help you illustrate your points, you might add timelines, flowcharts, graphs, and images to your slides. Each of these options can be added to your market research presentation template in an instant. Some slides to include in your market research presentation are:

Pro Tips for your Market Research Presentation

Consider these tips when customizing your market research presentation template.

Create a general outline of what you want to say in your market research presentation by labeling your slides first.

Graphs and charts can be highly effective in communicating lots of data, which is a natural element of a market research presentation. Use visuals to present your numbers.

Explain why the research was conducted, what you’ve found, what the results mean, and what the organization should do next.

What is the ultimate conclusion you’ve drawn from your research? Present next steps at the end that gives everyone an idea of what needs to be done.

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Home Blog Business Market Research: Everything You Need to Know as a Business Leader

Market Research: Everything You Need to Know as a Business Leader

Today the markets are moving at a fast pace and in an unpredictable direction. Amidst such uncertainty, it’s extremely hard to determine the right course of action, especially when you are about to bring a new product or service to the market. So how can you reduce the risks of failure and predict potential ambiguities? By doing proper market research.

The Benefits Of Doing Market Research

The common types of market research techniques, ux research, moderated customer interviews, focus groups, in-depth interviews, observations, main sources for secondary market research, to conclude, what is market research.

Market research is the process of analyzing the industry’s customers, their product/service preferences, and their affinity towards competition. By collecting the right data, business leaders can leverage market research to determine the viability of their offerings.

The market research process helps you:

• Scoop the size of your TAM (total addressable market), SAM (serviceable available market, and SOM (serviceable obtainable market).
• Perform lower-level market segmentation to identify smaller target buyer groups .
• Collect demographic, economic, and social insights about your target audience.
• Identify common customer behaviors, needs, and priorities.
• Draw conclusions and pinpoint potential market opportunities.

Also, by pursuing the right market research questions, you can further estimate your current market share (and those of your competitors), identify emerging industry trends, and determine potential challenges.

A thorough industry analysis requires a significant time commitment, and oftentimes external help from market research firms (that’s costly). However, doing solid groundwork pays off.

There are several hard-to-beat benefits of doing marketing research before you launch a new product or service:

• Improved go-to-market planning: Understanding the size, competition, and intra-market trends are key to right-sizing your go-to-market strategy .
• Higher customer centricity : By knowing who your buyers are, what they prefer, where do they struggle, you can create offerings that hit a sweet spot with them.
• Data-backed decision making: When as much as 60-70% of new products fail (and the percentage is even higher for new companies/startups), it’s best to learn about the likely challenges, risks, and blockers in advance.
• Elimination of bias. Inherently our brain is wired for biased behaviors, whether we like it or not. In business, decisions based on gut feeling alone could lead to costly mistakes. Market research can bring new facts to the surface and challenge biased thinking in the boardroom.
• Better marketing. Increase the quality, efficiency, and personalization of your marketing campaigns (supporting the launch), by creating data-backed brand differentiators for all your marketing collateral .
• Performing comprehensive market analysis at the pre-planning stages of any initiative is the key to minimizing failure risks and maximizing market penetration pace.

We have a great choice of market research templates for PowerPoint presentations and Google Slides that you can use for preparing an effective market research.

Conversely, all market research methods can be grouped into:

• Primary research a comprehensive assessment of the in-house data you can obtain yourself (or commission others to do). The goal of primary market research is to determine how well your current practices work, what results they drive, and how you stack against the competition.
• Secondary research analysis of relevant data from external sources such as industry reports, governmental and educational institutions, and so on.

Each type of research is backed by a different set of market research tools and techniques that we’ll examine next!

Market Research Template by SlideModel

Quantitative Research Methods

As the name implies, quantitative research methods help you obtain hard figures that can be further analyzed using a variety of statistical models such as:

• Regression models
• ARIMA and other time series models
• Bayesian models
• Multivariate statistical models
• Principal component analysis models

Also, quantitative data is what we now often understand by the term Big Data huge datasets, analyzed with the help of data science and machine learning algorithms (powered by the aforementioned statistical models).

But for now, let’s focus on the main quantitative market research examples that us regular folks can use.

Market research surveys are a fast, cost-effective way of getting new insights by asking respondents to choose among several pre-written answers.

The particular appeal of surveys is that they are versatile and can be adapted to collect data for a variety of research questions and see how the response changes across different audience samples. Perhaps, that’s why they are the most popular market search method.

As a market research method, surveys are great to collect data about:

• Customer loyalty (e.g. NPS surveys )
• Service level satisfaction
• Brand awareness and brand recall/recognition
• Pricing sensitivity
• Product/service preferences

The goal of UX research is to understand how your audience interacts with your digital product or services e.g. what features they like? Which steps do they find confusing and so on?

Product-led companies , in particular, often use this method to ensure that their new products fully meet the target users’ demands and are intuitive to use.

The common quantitative methods of UX research are:

• Usability tests
• Card sorting
• A/B testing
• Eye-tracking
• True intent studies

There are also plenty of other UX research methods that produce more qualitative data or data that sits in the middle of the quantitative vs qualitative spectrum as this chart from Nielsen Norman Group shows:

In-person customer interviews, where the participant replies are added to a questionnaire or grade-sheet can help collect a wider range of insights. Because on average market research surveys have a 10%-30% response rate , this leaves a lot of perspectives out of the subsequent analysis.

Interviews, in turn, have nearly 100% response rates. The wrinkle is that you’ll need much more resources and time to collect a good data sample (think scheduling 50+ interviews). This limits the reach of moderated interviews for general marketing research.

Qualitative Research Methods

Qualitative data stands for unstructured insights such as qualities or characteristics that cannot be fully measured with some metric. Think Voice of Customer data or sentiments, expressed on social media.

Qualitative data can be more challenging to collect, structure, and analyze. But it can give you access to more subtle insights that are impossible to mine from numbers. Performing content or thematic analysis enhances the rigor and interpretive quality of primary research, allowing researchers to derive meaningful and actionable conclusions from the rich qualitative data gathered through various methods.

Let’s take a look at popular qualitative market research methods:

A focus group is an intentionally diverse group of pre-screened individuals, representing a certain market, whose reactions and responses to various questions are carefully studied. Focus groups are a great way to gauge broader feedback on your proposed product, user experience, or marketing message.

Here’s how they compare against surveys, according to ETR :

While focus group can help be helpful in competitor analysis, pricing analysis, and overall customer sentiment analysis, you should be prepared for some common pitfalls too:

• An inexperienced market research analyst may prepare a focus group script that does not help get the right information. Also, they may fail to steer the group discussion in the right direction, and thus, collect subpar data.
• Lack of diversity within the recruited group or improper balance of participants can lead to biases in the produced data due to group-think behaviors.
• Market research companies certainly can host more professional focus group discussions, but that often comes with a high price tag.

Free flow customer interviews are similar to focus group sessions, but the key difference here is that there’s no group pressure on the respondent. That often leads to more honest and unbiased replies.

Again, you’ll need to have an experienced interviewer for leading the conversation, so that each session ends up being productive.

Fly-on-the-wall observations of how your target audience engages with the product/service is another excellent way of collecting market data. Unlike focus groups and interviews, observative sessions are less expensive to organize, plus they can be done remotely.

But there are some limitations to this research method too:

• You can’t get an explanation of the reasoning behind the participants actions.
• The researcher will need to have a strong note-taking framework and tools to capture the needed data.
• To ensure accuracy, you’ll need to cross-validate your observational insights, using other research methods.

In essence, that’s how to conduct market research using primary research methods. Once you’ve exhausted your options, you should consider adding secondary research methods to your mix.

Secondary Research

Secondary research implores you to explore and analyze the findings, produced by others. Rather than going directly to the sources (aka your customers), you assess the conclusions, others have reached, based on their research.

Secondary research can be super valuable for competitive analysis (since you don’t have access to the data), as well as in cases when you are struggling to formalize the vector and main objectives of your primary research. Lastly, secondary research is much more budget-friendly, making it an excellent way to source some last-moment add-ons to your market research report.

Industry publications: A good fraction of companies cross-domain transform parts of their internal primary research into public market reports. Think Salesforce State of The Marketing Report  or Puppet’s annual State of DevOps report . These types of publications feature a ton of survey replies and other interesting data points you can use to back up your research hypothesis.

Beyond that, you can always discover solid market insights by sourcing reports from:

• Big 4 Consulting Companies (Deloitte, KPMG, PwC, EY), as well as other consulting and advisory companies such as Accenture, McKinsey, Gartner, etc.
• Consumer research companies such as the Pew Research Center.
• Local and international nonprofits.

Public databases : Governments worldwide run all sorts of tallies, describing the economic, social, and demographic state of affairs. Such databases can help you find some solid baseline numbers for your research or complement existing findings.

Here are several examples of solid data sources for market research:

• U.S. Government’s open data portal
• European Union open data portal
• U.S. Bureau of labor statistics
• CIA World Factbook

Educational and scientific sources: For more niche information, you can always tap into an array of recent scientific publications, reports, and findings summaries, published by scientific magazines or research/educational institutions.

While browsing scientific papers may seem intimidating at first due to complex language, anyone can learn to scan them to pick up the needed information.

To get consistently good insights, you must respect all the market research steps and use the right research methods and tools during them. Otherwise, you risk getting overwhelmed with the data and drawing eschewed conclusions. So here’s how to do market research:

• Define your key research objectives and key hypothesis first.
• Identify target buyer personas that you’d be researching
• Line up several groups of participants.
• Begin with secondary research or observation sessions to probe and refine your hypothesis.
• Prepare the final line of research questions to ask during interviews/focus group sessions.
• Collect extra data using surveys, UX research sessions, and moderated interviews.
• Analyze and summarize the insights
• Consider further research primary or secondary to verify your findings.

Lastly, pack all your findings into a report and supporting presentation.

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Evaluation, Market Research, Quantitative vs Qualitative Filed under Business

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Conducting insightful market research and creating a compelling presentation

If you’re interested in introducing a new product or service to consumers, you must be sure they need it and would want to purchase it. That is why you should conduct market research and design it into attractive market research slides to have an idea in advance of customer acceptance of that product to avoid as many risks of market unacceptance as possible.

Choosing presentation design service is the first step to avoiding risks because sheets of data will not impress anyone but colorful pie charts will.

What is Market Research Presentation?

Marketing research is a system of identifying and analyzing information related to the techniques and problems of marketing.

As an important part of the marketing function, market research has to be properly conducted and used regularly to get all the answers you need. The research is just as valuable to the manufacturer as its further market research ppt to present to managers and teams . Logical enough, if you create an unnecessary product with an unattractive presentation, few stakeholders will approve it, and few people will buy the product. Thus, your business idea will eventually fail.

Market research includes all research activities involved in marketing problems:

• Gathering information.
• Recording information.
• Analyzing information.

Sources of information on markets:

• Published statistics.
• Government agency.
• Trade associations.
• Other consultants.

Why Address Market Research Slide Deck?

The marketing research deck provides the next benefits:

• Effective sales forecasting with attractive graphs.
• Continued business vitality.
• The soundness of marketing decisions.
• Transparency on how much, where, to whom, and how to sell.

Additionally, a comprehensive market research deck helps to design sales analysis through recorded data. It can be even done in the company’s own office to set up sales records and yield data. As you see, there are no disadvantages to market analysis presentations, and it is a wholesome instrument to analyze your company and predict its prospects in beautiful tables and slides.

Check this material if you struggle with composing an effective sales plan and its analysis.

How to Design a Market Research PowerPoint Plan?

The scope of typical marketing research includes following the next steps:

• Measure market potential.
• Determine market characteristics.
• Analyze market share.
• Study competitive products.
• Make short and long-range forecasting.
• Discover business trends.
• Study advertisement effectiveness.
• Analyze pricing.
• Investigate plant and warehouse.
• Explore distribution channels.

How to Conduct Market Research?

Let’s discuss the exact steps involved in conducting effective market research.

Step 1: Define the problem

When posing questions, researchers will benefit from having a well-defined area of study. These inquiries need to be problem-solving in nature and customized for the project. The study objectives should also be clearly stated and briefly define the information that is required and how it might be acquired. The question of “why are we performing this research?” must eventually have an insightful response.

Step 2: Define the sample

The researcher needs a representative sample to conduct market research. A sample is a small group of individuals who serve as an accurate representation of a larger group. Obviously, a company cannot squander resources by gathering data from the incorrect demographic.

There are two techniques to obtain the sample:

• Probability sampling: it ensures that every member of the population will have the same chance of being chosen and included in the sample group because the sample will be chosen at random.
• Non-probability sampling: a variety of people are attempting to obtain a more representative sample that is more evenly distributed. Understanding the demographics of your group will surely help in limiting the target sample’s profile and defining interesting variables (gender, age, place of residence, etc.).

Step 3: Execute data collection

First, a data collection instrument should be developed. Indeed, not answering the survey or answering it incompletely will cause errors in research and further results.

Step 4: Analyze the results

If all the above is executed well, but there is no accurate result analysis, the consequent decisions will not be appropriately made. Meanwhile, in-depth analysis will be insightful and effective in making vital solutions. Data analysis has to be noted in a clearly written report.

Step 5: Make the research report

When presenting market research presentation slides with results, researchers should focus on what they want to achieve using these results. Bright graphs and charts are worth little if they answer no valuable business question.

To make a prominent report slide deck, consider these pieces of advice from expert analysts and presenters:

• Use storytelling: start with your conclusions and give fundamentals instead of accumulating evidence.
• Be flexible: order of questions in your questionnaire should not determine the order of outcomes in the presentation.
• Restructure data: you could discover new and more valuable information.
• Take decisions: act and implement!

And remember, every observer should be able to extract something from your report so that it becomes relevant to their field of work.

How to Design Market Research in PowerPoint?

The typical structure of a market research presentation includes the following set of slides:

• Title slide.
• Objectives.
• SWOT analysis.
• Intended outcomes.
• Target demographics.
• Data collection.

We would like to give you more options for marketing research presentation structures, and you pick the one that suits your specific request. We will not include the title, conclusion, and other slides so that you focus on the presentation’s main body.

Disclaimer: you are welcome to adjust, alter, and suit the next examples per your requirements.

Presentation Structure #1: Desk Research

• Sales analysis slide(s). – Past sales. – Fluctuations in sales & promotional expenditure. – Economics of order size.
• Correlation studies slide(s) (concerned with finding the relationship between two or more variables).
• Ratios slide(s). – Stock-turn (relation between sales and stocks). – Profit per capita.

Presentation Structure #2: Postal Questionnaire

• Questions slide(s). – Short. – Specific. – Statistical. – Open-minded.
• Answers slide(s).
• “So what?” slide(s).

Presentation Structure #3: Statistical Method

• Pre-collected data slide(s). – Bar charts. – Histograms. – Frequency polygons. – Frequency distribution curves.
• Sample size slide(s).
• Testing hypothesis slide(s).
• Data interpretation slide(s).

Marketing and sales are interconnected things. While the first is a more abstract notion, the second is based on exact numbers. And managing those numbers is a responsible task that must be based on solid market research. Collecting, analyzing, and interpreting data is what market research is. And every company needs plenty of them to make more informed decisions.

If you struggle with designing the obtained numbers into attractive charts and graphs, make sure to contact our presentation design services and get an animated interpretation of your data.

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• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Present financial information visually in PowerPoint to drive results
• Types of presentations

How to present a research paper in PPT: best practices

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8 rules of effective presentation

How to create an effective sales plan and present it: components and tips

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How to Create Engaging Market Research Presentations: Tips & Visual Ideas

Last Updated on June 20, 2024 by Barbara

Are you struggling to captivate your audience while presenting market research findings? Such presentations usually have a form of PowerPoint slides that contain lots of data. It can be challenging to create a presentation that will keep your audience engaged for a longer time. In this article, we will explore the best practices, providing you with practical tips and illustrative examples for your market research presentations.

With the ever-increasing competition in the business world, it’s crucial to deliver market research presentations that are not only informative but also clear and easy to follow. Whether you are presenting to potential clients or internal teams, the way you present data and findings can make or break your success.

Understanding your audience for better engagement

One of the first steps towards mastering market research presentations is understanding your audience. Each audience is unique, with different knowledge levels and preferences. By tailoring your presentation to their specific needs and interests, you can keep them engaged throughout.

For example, if you are presenting to a group of executives, focus on high-level insights and strategic implications. On the other hand, if your audience consists of analysts or subject matter experts, you can dive deeper into the methodology and data analysis.

The typical structure of market research presentations

Market research is a systematic process of gathering, analyzing, and interpreting data related to a specific market or industry. It involves the collection of quantitative and qualitative data, as well as the evaluation of market trends, consumer behavior, and competitive landscapes to identify opportunities and mitigate risks.

These are the parts typically present in market research presentations:

• market analysis : evaluation of the target market’s size, growth potential, and segmentation, as well as an assessment of current and future market trends
• ideal customer analysis : profiling and understanding the characteristics, needs, preferences, and behaviors of the target customer base.
• competitive landscape : research of the competitors’ products, pricing, marketing strategies, and market share to identify strengths and weaknesses.
• SWOT analysis : identifying internal strengths, weaknesses, external opportunities, and threats, to formulate effective strategies.

If you’re working on a market analysis presentation, see more visualization ideas here .

Let’s dive into specific visual examples you can use to illustrate each part of the market research report.

You can click on all example images to see details and download the source PowerPoint files.

#1: Market analysis slides

Market analysis is a fundamental component of market research presentations, providing a comprehensive assessment of the specific market or industry under consideration. This phase involves thoroughly examining various aspects, typically including the market’s size, growth potential, segmentation, total addressable market (TAM), and identifying relevant submarkets or niches.

Below you’ll find a few slide ideas you can reuse.

When you analyze a specific country, you can present its macroeconomic data on one dashboard slide. Notice in the picture below how we embedded a map and several key data about the analyzed country – here Spain and its population, GDP, number of households, and tourists annually.

Another example of market analysis is this PowerPoint slide – presenting global share distribution as a series of pie charts over the world map.

You can present the size of the market with an eye-catching onion diagram in the shape of a teardrop. Such a diagram shows three embedded layers of TAM – Total Available Market, SAM – Servicable Available Market, and SOM – Servicable Obtainable Market.

Here’s another graphical PowerPoint slide inspiration with a description of market size and its potential. We presented these data in the form of a two-column layout.

#2: Customer analysis

Customer or target persona analysis involves demographic assessment (age, income, location), psychographics (lifestyle, values), and behavioral analysis (buying habits, brand loyalty). It helps businesses segment their audience and create personalized strategies and products that cater to customer needs and preferences. Additionally, customer analysis often involves crafting customer personas to guide decision-making and foster strong customer relationships.

You can illustrate targeted customer profiles by dividing data into 4 sections: demographics, interests, purchase behavior, and personality. On the slide below, each section is color-coded and illustrated with icons. It will help your audience to stay focused and not get lost in the walls of text and bullet points.

Here’s another slide inspiration that shows a silhouette of a person’s head with a variety of information about them, including their profile, needs, habits, and behavior.

Here’s one more way of presenting your ideal customer: a simple layout divided visually into 2 parts. You can highlight any important points with hand-drawn markers and show some concepts with icons.

If you’d like to focus more on target customers and their profiles, explore more ideas in this blog .

You can also show the survey results visually (if you conducted any polls). For example, using a response infographic slide with 3 or more answer options. The slide below shows the percentage of people who prefer X, Y, and Z. This chart is a simple and effective way to visualize survey results, and you can easily customize all elements to your needs.

#3: Competitive analysis

Competitive landscape analysis entails assessing the strengths and weaknesses of competitors operating in the same market or industry. It involves identifying key competitors and comprehensively examining their products or services, pricing strategies, market share, and distribution channels.

While analyzing competitors, you can illustrate the results using a table or matrix layout, which will help your audience quickly see the differences between them. In the example evaluation matrix, we included the POS, sales revenue, market share, EBIT, and differentiator of the top 5 competitors.

Another example of competitive landscape analysis is this PowerPoint slide. This diagram includes the wider picture of competitors in the market:

• Key local competitors: competitors that operate in the same geographic area as your business.
• Key global competitors: competitors that operate in multiple geographic areas, including your own.
• Key substitutes: products or services that can be used instead of your product or service.
• New entrants: new businesses that have recently entered the market.

Here’s an example of presenting a competitive landscape in a more creative style. The table includes sales volume, market share, and product portfolio comparisons.

You can also benchmark against industry best practices, which will help you to identify areas for improvement and formulate strategies to surpass competitors.

#4: SWOT analysis

By using SWOT Analysis, you can assess a business’s internal strengths and weaknesses, along with external opportunities and threats. It helps identify resources, expertise, and competitive advantages (strengths), as well as operational inefficiencies or limitations (weaknesses). Simultaneously, it evaluates favorable market circumstances like emerging trends or untapped customer segments (opportunities) and external factors that could harm the business, such as competition or regulatory changes (threats).

Here are a few visualization ideas to try:

Here’s an elegant and minimal SWOT analysis matrix for a company and a new market. The matrix lists the company’s strengths, weaknesses, market opportunities, and threats.

Here’s another example of a market SWOT template, including a background image and more distinctive icons illustrating its four components:

Best practices for creating visually appealing market research presentations

To sum up, creating attractive professional-looking slides is a crucial aspect of mastering market research presentations. The visual part plays a significant role in capturing your audience’s attention and making your data more accessible.

Follow these tips to ensure your slides are visual and engaging:

• Choose the right simple clean design. Avoid cluttered or overwhelming designs that distract from your message. Instead, opt for clean and modern templates that enhance the readability of your content.
• Utilize colors that complement each other and provide good contrast to ensure that your audience can easily read the text on the slides. Keep the consistency throughout the whole presentation.
• In terms of data visualization , strive for simplicity and clarity. Use charts, graphs, and infographics to present complex data in a visually appealing way. Avoid overcrowding your slides with too much information.
• Consider incorporating light way of images and icons to enhance the visual appeal of your presentation. Use relevant and high-quality visuals that support your message. Images can help evoke emotions and make your presentation more memorable. Remember the images are only an addition, they should not steal the show.

By following these best practices for creating visually appealing market research presentations, you can effectively convey your message and keep your audience visually engaged.

Related Resources

Here are more resources to get you going:

• 10 slide ideas for effective go-to-market strategy plan presentation
• Ideas for presenting market analysis
• Templates for powerful marketing strategy presentation

Follow our  YouTube channel , and  subscribe to our newsletter  for more design tips and slide inspiration.

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How to do market research in 4 steps: a lean approach to marketing research

From pinpointing your target audience and assessing your competitive advantage, to ongoing product development and customer satisfaction efforts, market research is a practice your business can only benefit from.

Learn how to conduct quick and effective market research using a lean approach in this article full of strategies and practical examples. 

Last updated

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A comprehensive (and successful) business strategy is not complete without some form of market research—you can’t make informed and profitable business decisions without truly understanding your customer base and the current market trends that drive your business.

In this article, you’ll learn how to conduct quick, effective market research  using an approach called 'lean market research'. It’s easier than you might think, and it can be done at any stage in a product’s lifecycle.

How to conduct lean market research in 4 steps

What is market research, why is market research so valuable, advantages of lean market research, 4 common market research methods, 5 common market research questions, market research faqs.

We’ll jump right into our 4-step approach to lean market research. To show you how it’s done in the real world, each step includes a practical example from Smallpdf , a Swiss company that used lean market research to reduce their tool’s error rate by 75% and boost their Net Promoter Score® (NPS) by 1%.

Research your market the lean way...

From on-page surveys to user interviews, Hotjar has the tools to help you scope out your market and get to know your customers—without breaking the bank.

The following four steps and practical examples will give you a solid market research plan for understanding who your users are and what they want from a company like yours.

1. Create simple user personas

A user persona is a semi-fictional character based on psychographic and demographic data from people who use websites and products similar to your own. Start by defining broad user categories, then elaborate on them later to further segment your customer base and determine your ideal customer profile .

How to get the data: use on-page or emailed surveys and interviews to understand your users and what drives them to your business.

How to do it right: whatever survey or interview questions you ask, they should answer the following questions about the customer:

Who are they?

What is their main goal?

What is their main barrier to achieving this goal?

Pitfalls to avoid:

Don’t ask too many questions! Keep it to five or less, otherwise you’ll inundate them and they’ll stop answering thoughtfully.

Don’t worry too much about typical demographic questions like age or background. Instead, focus on the role these people play (as it relates to your product) and their goals.

How Smallpdf did it: Smallpdf ran an on-page survey for a couple of weeks and received 1,000 replies. They learned that many of their users were administrative assistants, students, and teachers.

Next, they used the survey results to create simple user personas like this one for admins:

Who are they? Administrative Assistants.

What is their main goal? Creating Word documents from a scanned, hard-copy document or a PDF where the source file was lost.

What is their main barrier to achieving it? Converting a scanned PDF doc to a Word file.

💡Pro tip: Smallpdf used Hotjar Surveys to run their user persona survey. Our survey tool helped them avoid the pitfalls of guesswork and find out who their users really are, in their own words. 

You can design a survey and start running it in minutes with our easy-to-use drag and drop builder. Customize your survey to fit your needs, from a sleek one-question pop-up survey to a fully branded questionnaire sent via email. 

We've also created 40+ free survey templates that you can start collecting data with, including a user persona survey like the one Smallpdf used.

2. Conduct observational research

Observational research involves taking notes while watching someone use your product (or a similar product).

Overt vs. covert observation

Overt observation involves asking customers if they’ll let you watch them use your product. This method is often used for user testing and it provides a great opportunity for collecting live product or customer feedback .

Covert observation means studying users ‘in the wild’ without them knowing. This method works well if you sell a type of product that people use regularly, and it offers the purest observational data because people often behave differently when they know they’re being watched. 

Tips to do it right:

Record an entry in your field notes, along with a timestamp, each time an action or event occurs.

Make note of the users' workflow, capturing the ‘what,’ ‘why,’ and ‘for whom’ of each action.

Don’t record identifiable video or audio data without consent. If recording people using your product is helpful for achieving your research goal, make sure all participants are informed and agree to the terms.

Don’t forget to explain why you’d like to observe them (for overt observation). People are more likely to cooperate if you tell them you want to improve the product.

💡Pro tip: while conducting field research out in the wild can wield rewarding results, you can also conduct observational research remotely. Hotjar Recordings is a tool that lets you capture anonymized user sessions of real people interacting with your website. 

Observe how customers navigate your pages and products to gain an inside look into their user behavior . This method is great for conducting exploratory research with the purpose of identifying more specific issues to investigate further, like pain points along the customer journey and opportunities for optimizing conversion .

With Hotjar Recordings you can observe real people using your site without capturing their sensitive information

How Smallpdf did it: here’s how Smallpdf observed two different user personas both covertly and overtly.

Observing students (covert): Kristina Wagner, Principle Product Manager at Smallpdf, went to cafes and libraries at two local universities and waited until she saw students doing PDF-related activities. Then she watched and took notes from a distance. One thing that struck her was the difference between how students self-reported their activities vs. how they behaved (i.e, the self-reporting bias). Students, she found, spent hours talking, listening to music, or simply staring at a blank screen rather than working. When she did find students who were working, she recorded the task they were performing and the software they were using (if she recognized it).

Observing administrative assistants (overt): Kristina sent emails to admins explaining that she’d like to observe them at work, and she asked those who agreed to try to batch their PDF work for her observation day. While watching admins work, she learned that they frequently needed to scan documents into PDF-format and then convert those PDFs into Word docs. By observing the challenges admins faced, Smallpdf knew which products to target for improvement.

“Data is really good for discovery and validation, but there is a bit in the middle where you have to go and find the human.”

3. Conduct individual interviews

Interviews are one-on-one conversations with members of your target market. They allow you to dig deep and explore their concerns, which can lead to all sorts of revelations.

Listen more, talk less. Be curious.

Act like a journalist, not a salesperson. Rather than trying to talk your company up, ask people about their lives, their needs, their frustrations, and how a product like yours could help.

Ask "why?" so you can dig deeper. Get into the specifics and learn about their past behavior.

Record the conversation. Focus on the conversation and avoid relying solely on notes by recording the interview. There are plenty of services that will transcribe recorded conversations for a good price (including Hotjar!).

Avoid asking leading questions , which reveal bias on your part and pushes respondents to answer in a certain direction (e.g. “Have you taken advantage of the amazing new features we just released?).

Don't ask loaded questions , which sneak in an assumption which, if untrue, would make it impossible to answer honestly. For example, we can’t ask you, “What did you find most useful about this article?” without asking whether you found the article useful in the first place.

Be cautious when asking opinions about the future (or predictions of future behavior). Studies suggest that people aren’t very good at predicting their future behavior. This is due to several cognitive biases, from the misguided exceptionalism bias (we’re good at guessing what others will do, but we somehow think we’re different), to the optimism bias (which makes us see things with rose-colored glasses), to the ‘illusion of control’ (which makes us forget the role of randomness in future events).

How Smallpdf did it: Kristina explored her teacher user persona by speaking with university professors at a local graduate school. She learned that the school was mostly paperless and rarely used PDFs, so for the sake of time, she moved on to the admins.

A bit of a letdown? Sure. But this story highlights an important lesson: sometimes you follow a lead and come up short, so you have to make adjustments on the fly. Lean market research is about getting solid, actionable insights quickly so you can tweak things and see what works.

💡Pro tip: to save even more time, conduct remote interviews using an online user research service like Hotjar Engage , which automates the entire interview process, from recruitment and scheduling to hosting and recording.

You can interview your own customers or connect with people from our diverse pool of 200,000+ participants from 130+ countries and 25 industries. And no need to fret about taking meticulous notes—Engage will automatically transcribe the interview for you.

4. Analyze the data (without drowning in it)

The following techniques will help you wrap your head around the market data you collect without losing yourself in it. Remember, the point of lean market research is to find quick, actionable insights.

A flow model is a diagram that tracks the flow of information within a system. By creating a simple visual representation of how users interact with your product and each other, you can better assess their needs.

You’ll notice that admins are at the center of Smallpdf’s flow model, which represents the flow of PDF-related documents throughout a school. This flow model shows the challenges that admins face as they work to satisfy their own internal and external customers.

Affinity diagram

An affinity diagram is a way of sorting large amounts of data into groups to better understand the big picture. For example, if you ask your users about their profession, you’ll notice some general themes start to form, even though the individual responses differ. Depending on your needs, you could group them by profession, or more generally by industry.

We wrote a guide about how to analyze open-ended questions to help you sort through and categorize large volumes of response data. You can also do this by hand by clipping up survey responses or interview notes and grouping them (which is what Kristina does).

“For an interview, you will have somewhere between 30 and 60 notes, and those notes are usually direct phrases. And when you literally cut them up into separate pieces of paper and group them, they should make sense by themselves.”

Pro tip: if you’re conducting an online survey with Hotjar, keep your team in the loop by sharing survey responses automatically via our Slack and Microsoft Team integrations. Reading answers as they come in lets you digest the data in pieces and can help prepare you for identifying common themes when it comes time for analysis.

Hotjar lets you easily share survey responses with your team

Customer journey map

A customer journey map is a diagram that shows the way a typical prospect becomes a paying customer. It outlines their first interaction with your brand and every step in the sales cycle, from awareness to repurchase (and hopefully advocacy).

The above  customer journey map , created by our team at Hotjar, shows many ways a customer might engage with our tool. Your map will be based on your own data and business model.

📚 Read more: if you’re new to customer journey maps, we wrote this step-by-step guide to creating your first customer journey map in 2 and 1/2 days with free templates you can download and start using immediately.

Next steps: from research to results

So, how do you turn market research insights into tangible business results? Let’s look at the actions Smallpdf took after conducting their lean market research: first they implemented changes, then measured the impact.

Implement changes

Based on what Smallpdf learned about the challenges that one key user segment (admins) face when trying to convert PDFs into Word files, they improved their ‘PDF to Word’ conversion tool.

We won’t go into the details here because it involves a lot of technical jargon, but they made the entire process simpler and more straightforward for users. Plus, they made it so that their system recognized when you drop a PDF file into their ‘Word to PDF’ converter instead of the ‘PDF to Word’ converter, so users wouldn’t have to redo the task when they made that mistake. 

In other words: simple market segmentation for admins showed a business need that had to be accounted for, and customers are happier overall after Smallpdf implemented an informed change to their product.

Measure results

According to the Lean UX model, product and UX changes aren’t retained unless they achieve results.

Smallpdf’s changes produced:

A 75% reduction in error rate for the ‘PDF to Word’ converter

A 1% increase in NPS

Greater confidence in the team’s marketing efforts

"With all the changes said and done, we've cut our original error rate in four, which is huge. We increased our NPS by +1%, which isn't huge, but it means that of the users who received a file, they were still slightly happier than before, even if they didn't notice that anything special happened at all.”

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Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. This might include primary research on brand awareness and customer satisfaction or secondary market research on market size and competitive analysis. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.

David Darmanin, one of Hotjar’s founders, launched two startups before Hotjar took off—but both companies crashed and burned. Each time, he and his team spent months trying to design an amazing new product and user experience, but they failed because they didn’t have a clear understanding of what the market demanded.

With Hotjar, they did things differently . Long story short, they conducted market research in the early stages to figure out what consumers really wanted, and the team made (and continues to make) constant improvements based on market and user research.

Without market research, it’s impossible to understand your users. Sure, you might have a general idea of who they are and what they need, but you have to dig deep if you want to win their loyalty.

Here’s why research matters:

Obsessing over your users is the only way to win. If you don’t care deeply about them, you’ll lose potential customers to someone who does.

Analytics gives you the ‘what’, while research gives you the ‘why’. Big data, user analytics , and dashboards can tell you what people do at scale, but only research can tell you what they’re thinking and why they do what they do. For example, analytics can tell you that customers leave when they reach your pricing page, but only research can explain why.

Research beats assumptions, trends, and so-called best practices. Have you ever watched your colleagues rally behind a terrible decision? Bad ideas are often the result of guesswork, emotional reasoning, death by best practices , and defaulting to the Highest Paid Person’s Opinion (HiPPO). By listening to your users and focusing on their customer experience , you’re less likely to get pulled in the wrong direction.

Research keeps you from planning in a vacuum. Your team might be amazing, but you and your colleagues simply can’t experience your product the way your customers do. Customers might use your product in a way that surprises you, and product features that seem obvious to you might confuse them. Over-planning and refusing to test your assumptions is a waste of time, money, and effort because you’ll likely need to make changes once your untested business plan gets put into practice.

Lean User Experience (UX) design is a model for continuous improvement that relies on quick, efficient research to understand customer needs and test new product features.

Lean market research can help you become more...

Efficient: it gets you closer to your customers, faster.

Cost-effective: no need to hire an expensive marketing firm to get things started.

Competitive: quick, powerful insights can place your products on the cutting edge.

As a small business or sole proprietor, conducting lean market research is an attractive option when investing in a full-blown research project might seem out of scope or budget.

There are lots of different ways you could conduct market research and collect customer data, but you don’t have to limit yourself to just one research method. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Which method you use may vary based on your business type: ecommerce business owners have different goals from SaaS businesses, so it’s typically prudent to mix and match these methods based on your particular goals and what you need to know.

1. Surveys: the most commonly used

Surveys are a form of qualitative research that ask respondents a short series of open- or closed-ended questions, which can be delivered as an on-screen questionnaire or via email. When we asked 2,000 Customer Experience (CX) professionals about their company’s approach to research , surveys proved to be the most commonly used market research technique.

What makes online surveys so popular?  

They’re easy and inexpensive to conduct, and you can do a lot of data collection quickly. Plus, the data is pretty straightforward to analyze, even when you have to analyze open-ended questions whose answers might initially appear difficult to categorize.

We've built a number of survey templates ready and waiting for you. Grab a template and share with your customers in just a few clicks.

💡 Pro tip: you can also get started with Hotjar AI for Surveys to create a survey in mere seconds . Just enter your market research goal and watch as the AI generates a survey and populates it with relevant questions. 

Once you’re ready for data analysis, the AI will prepare an automated research report that succinctly summarizes key findings, quotes, and suggested next steps.

An example research report generated by Hotjar AI for Surveys

2. Interviews: the most insightful

Interviews are one-on-one conversations with members of your target market. Nothing beats a face-to-face interview for diving deep (and reading non-verbal cues), but if an in-person meeting isn’t possible, video conferencing is a solid second choice.

Regardless of how you conduct it, any type of in-depth interview will produce big benefits in understanding your target customers.

What makes interviews so insightful?

By speaking directly with an ideal customer, you’ll gain greater empathy for their experience , and you can follow insightful threads that can produce plenty of 'Aha!' moments.

3. Focus groups: the most unreliable

Focus groups bring together a carefully selected group of people who fit a company’s target market. A trained moderator leads a conversation surrounding the product, user experience, or marketing message to gain deeper insights.

What makes focus groups so unreliable?

If you’re new to market research, we wouldn’t recommend starting with focus groups. Doing it right is expensive , and if you cut corners, your research could fall victim to all kinds of errors. Dominance bias (when a forceful participant influences the group) and moderator style bias (when different moderator personalities bring about different results in the same study) are two of the many ways your focus group data could get skewed.

4. Observation: the most powerful

During a customer observation session, someone from the company takes notes while they watch an ideal user engage with their product (or a similar product from a competitor).

What makes observation so clever and powerful?

‘Fly-on-the-wall’ observation is a great alternative to focus groups. It’s not only less expensive, but you’ll see people interact with your product in a natural setting without influencing each other. The only downside is that you can’t get inside their heads, so observation still isn't a recommended replacement for customer surveys and interviews.

The following questions will help you get to know your users on a deeper level when you interview them. They’re general questions, of course, so don’t be afraid to make them your own.

1. Who are you and what do you do?

How you ask this question, and what you want to know, will vary depending on your business model (e.g. business-to-business marketing is usually more focused on someone’s profession than business-to-consumer marketing).

It’s a great question to start with, and it’ll help you understand what’s relevant about your user demographics (age, race, gender, profession, education, etc.), but it’s not the be-all-end-all of market research. The more specific questions come later.

2. What does your day look like?

This question helps you understand your users’ day-to-day life and the challenges they face. It will help you gain empathy for them, and you may stumble across something relevant to their buying habits.

3. Do you ever purchase [product/service type]?

This is a ‘yes or no’ question. A ‘yes’ will lead you to the next question.

4. What problem were you trying to solve or what goal were you trying to achieve?

This question strikes to the core of what someone’s trying to accomplish and why they might be willing to pay for your solution.

5. Take me back to the day when you first decided you needed to solve this kind of problem or achieve this goal.

This is the golden question, and it comes from Adele Revella, Founder and CEO of Buyer Persona Institute . It helps you get in the heads of your users and figure out what they were thinking the day they decided to spend money to solve a problem.

If you take your time with this question, digging deeper where it makes sense, you should be able to answer all the relevant information you need to understand their perspective.

“The only scripted question I want you to ask them is this one: take me back to the day when you first decided that you needed to solve this kind of problem or achieve this kind of a goal. Not to buy my product, that’s not the day. We want to go back to the day that when you thought it was urgent and compelling to go spend money to solve a particular problem or achieve a goal. Just tell me what happened.”

— Adele Revella , Founder/CEO at Buyer Persona Institute

Bonus question: is there anything else you’d like to tell me?

This question isn’t just a nice way to wrap it up—it might just give participants the opportunity they need to tell you something you really need to know.

That’s why Sarah Doody, author of UX Notebook , adds it to the end of her written surveys.

“I always have a last question, which is just open-ended: “Is there anything else you would like to tell me?” And sometimes, that’s where you get four paragraphs of amazing content that you would never have gotten if it was just a Net Promoter Score [survey] or something like that.”

What is the difference between qualitative and quantitative research?

Qualitative research asks questions that can’t be reduced to a number, such as, “What is your job title?” or “What did you like most about your customer service experience?” 

Quantitative research asks questions that can be answered with a numeric value, such as, “What is your annual salary?” or “How was your customer service experience on a scale of 1-5?”

 → Read more about the differences between qualitative and quantitative user research .

How do I do my own market research?

You can do your own quick and effective market research by 

Surveying your customers

Building user personas

Studying your users through interviews and observation

Wrapping your head around your data with tools like flow models, affinity diagrams, and customer journey maps

What is the difference between market research and user research?

Market research takes a broad look at potential customers—what problems they’re trying to solve, their buying experience, and overall demand. User research, on the other hand, is more narrowly focused on the use (and usability ) of specific products.

What are the main criticisms of market research?

Many marketing professionals are critical of market research because it can be expensive and time-consuming. It’s often easier to convince your CEO or CMO to let you do lean market research rather than something more extensive because you can do it yourself. It also gives you quick answers so you can stay ahead of the competition.

Do I need a market research firm to get reliable data?

Absolutely not! In fact, we recommend that you start small and do it yourself in the beginning. By following a lean market research strategy, you can uncover some solid insights about your clients. Then you can make changes, test them out, and see whether the results are positive. This is an excellent strategy for making quick changes and remaining competitive.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

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Market Research Methods

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Top Market Research Methods

Jun 08, 2023

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Proper methods deployed for conducting market research help get a more accurate report. An accurate report is primarily based on inferences drawn from the data analysis. Some of the Market Research Methods are discussed here in brief. Read on!<br>https://www.unimrkt.com/blog/top-market-research-methods.php

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TopMarketResearch Methods Propermethodsdeployedforconductingmarketresearchhelpgetamore accuratereport.Anaccuratereportisprimarilybasedoninferencesdrawn fromthedataanalysis.EmpiricalDatageneratedusingproperresearch methodologyandtoolstend tobemorerealisticin termsofmeaningful marketdatacollection. Techniquesandtoolsusedfordatacollectionwillbebasedonalotof parametersanddesiredresults.Forhugedata to becollectedfromacross diverse geographical locations,populationsbelonging to arange of demographicsorvariedsocio-economicstratawillemploytechniquesfor multipledatacollection.TheselectionofappropriateMarketResearch Methods cannotbeoveremphasizedenough! SomeoftheMarketResearchMethodsarediscussedhereinbrief.However, itmustbeappreciatedthateachoftheseresearchmethodshasitsinherent

strengthsandlimitations.MarketResearchStrategiesneedtobedrawnup andappropriateresearchmethodsselectedforameaningfulmarketstudy. • 3 ReasonstoConductMarket Research • Therearenumerousreasonswhybusinessesshouldconductmarket research.Let’slookatthree ofthekeyreasons: • Identifymarketopportunities:Marketresearchcanhelpbusinesses identify newmarketopportunities.Itcanalsohelp themspotpotentialgaps inthe marketthatcanbefilledwithnewproductsorservicesortransformingcurrent offerings.Byunderstandingtheneedsandpreferencesofyourtarget audience,youcandevelopproductsandservicesthatbettermeettheirneeds andhelpyourcompanystand outin acrowdedmarketplace. • Reducebusinessrisks:Nomatterhowgoodyourproductorserviceis,if youdon’tassessthepotentialrisksin yourindustry,youarejustonestep awayfromgettingcrushed.Thisiswheremarketresearchcanhelp.Itcan helpbusinessesgathercrucialdataandenablethemtomakeinformed decisionsandreduce the riskoffailure. • Stayahead ofthecompetition:The secretto asuccessfulbusiness operation isstayingaheadofthecompetition.That’sexactlywhatmarket researchcanhelpbusinesseswith.A marketresearchagencycanhelpyou • identifyemergingtrends,stayinformedaboutchangingcustomerpreferences, andbeknowledgeableaboutnewmarketentrants.Bystayinginformedand • adaptingtonewtrends,businessescanmaintaintheir competitiveedgeand continue to innovatebetterthantheircompetitors. • ImportanceofMarket Researchin2023 • The importanceofbusinessmarketresearchcontinues to grow witheach passingyear.Asthebusinesslandscapecontinues to evolveatarapidpace, organizationsmusthaveaclearunderstandingoftheircustomers’ constantly evolvingneeds,changingpreferences,and shiftingbehavior,iftheywantto stayaheadofthe curve.Market researchprovidesbusinesseswithaccessto thetoolsthatarenecessarytogatherfeedback directlyfromtheir target audience andgaincrucialinsightsintoever-changingtrendsandconsumer behavior.Itcanhelpbusinessesstayup-to-date withthelatesttrendsand developments,identifynewbusinessopportunities,andmakeinformed decisionswiththeir targetaudienceattheforefrontof theirdecision-making process.Anotherreasonwhy marketresearchisevenmoreimportant in2023

istheincreasingimportanceoftechnologyin thebusinessworld.As consumersbecomemoretech-savvy,digitalchannelshavebecomemore importantthan ever when itcomes to marketingandsales.Businessesmust understand howconsumersareusingtechnology,whattheyexpectfrom digital experiences, and how they can leverage technology to improve their offerings. Thereisn’tanyorganizationthat’s“toobigtofail.”Ifwejumpbackto themid-90s,“Blockbuster”wasabehemoth in thehomevideorentalspace. WhenNetflixaskedBlockbusterexecutivestoacquirethenewly-founded onlinestreamingservice,theyscoffedattheidea.TheDVDrentalgiants didn’tseewhatwascoming,as itsentireempirewould bewipedout.Back then, it had stores in 9000 locations. Today, it has shrunk to just one. That’s what a lack of market research strategy can do to even the biggest of firms. Commonly UsedMarketResearchMethods: Herearesomeofthemostwidelydeployedmarketresearchmethods: QualitativeMarketResearch: Qualitativemarketresearchmeansanassessmentorexaminationof consumerbehaviorwithafocusonphilosophiesandpatternsinsteadof figures.Newinformationisgathered,enablingresearcherstoanalyzevarious subjectsandissuesintensively. In-depth interviews-Oneofthebiggestandmostpotentmarket researchstrategiesthatcanbeemployedisin-personinterviews.These arehighlyeffectivefromaqualitativeresearchperspective. Theyarein- personinterviewsthataredone overthephoneorphysicallythroughout multiplelocations.Theyaredone byspecialistexpertsinaparticular domainwhocan readilyunderstand,code,andassessresponsesthat areopen-endedaccuratelyandseamlesslybyfollowingclientstandards impeccably.Someoftheotherbenefitsofthismethodinclude appointment-basedinterviews,tappingdirectdecision-makers,handling surveysofalmostanysize/scope,and more. FocusGroupDiscussions-Anotheroneofthemosteffectivemarket researchstrategiesandtacticsisFocus GroupDiscussions.Theyare semi-structuredandpredeterminedresearchinterviewsthatare conducted bytrainedmoderators.Theyaskquestionsofabroader naturewhichwillgeneratemore responseswhilebuildingnewer opportunitiesformorediscussionsamongstalltheparticipants.This

helpsinanalyzingandunderstandingvariousaspectsofadeeper naturethanwhatyou can getfromanymarketresearchstudyorsurvey. Online BulletinBoards-Theseareexcellentmarketresearch strategiesandtactics,offeringahighlyinnovativeandcreativeway to gathermarketresearch informationandresponsesalongwithinvaluable insights.Thismethodinvolvesgettingacommunityofpeopletogether virtuallytogeneratetheproductionofdataviainteractivesessionsand discussionwithskilledmoderatorsconductingtheentireprocedure. In-HomeUsageTesting-Thismethodworksforproductsinvarious categories.Theyarepopularmethodsofconductingmarketresearchat almostallstages oftheproducttestinganddevelopmentcycle.People cantestconsumergoodsandoffertheir feedbackafterusingtheitems athome.Thishelpscompaniestweak andpolish itemsbeforelaunching themofficiallyformainstreamconsumers.Theycan fixerrors, make majorimprovementsand iron outother issuesasaresult. Quantitative MarketResearch- Quantitativemarket researchisthesystematicanalysisofconsumerbehavior throughthecollectionofdatathatisquantifiableandalsothrough computational,mathematical,and statisticaltechniques.Information is gatheredfromprospectiveandcurrentcustomers viasurveys,polls, questionnaires,andothermethods. InterceptInterview-Thisisanotherinnovativestrategythatcanbe employed.Oneofthemostpotentmarketresearchstrategiesfor interviewsonthe site orlocationwithconsumersand visitorsenables techniques to approachthemdirectlyin thesezones(likeshopping malls,supermarkets,orgrocerystoresforexample)andencourages themto providetheirresponses.Interviewersaretrainedandplaced at strategicpointswithinorinproximityto thebusinessthatisbackingthe research activityin question.Theychoosepointsforexitandentryand thenhaveashortscreeningprocedure toseewhethertherespondentis eligibleforthisresearchactivityornot.If heorshe iseligible,thena complete surveyisdoneatthelocationitself. Surveys-Variouskindsofsurveysaredoneasapartofquantitative research.Surveysask various questionsto respondentsand theycan usetheonlinepollformatorpaperquestionnairetypeaswell.Surveys help in quantifyingconsumerpreferencesforanalysisandfurther decision-making. Telephone Interviews-Anotherquantitativeresearchmethod involvestelephonicinterviewsofrespondentsinvarioustargetgroups andsegments.Thishelps in similarlygarnering information asother

surveys.The differencehere isthat itdoesnotaimat in-depth conversationsandonlyrequiresanswerstoasetof targetedquestions. • QuantitativevsQualitative:WhentoChooseWhichMarketResearchMethod • Whendecidingbetweenquantitativeandqualitativemarketresearch methods,it'simportantto considerthefollowingfactors: • Yourresearchobjectives • The type ofdata you areseeking • Thecharacteristicsofyourtargetaudience • To shedmorelight,wehavelaiddownsomeguidelinesthatwillhelpyou determinewhen to chooseeachofthesemarketresearchmethods: • Quantitativemarketresearchisbestsuited for: • Largesamplesizes • Ifyouneedtocollectdatafrommanyrespondents,quantitativeresearchis the idealmethod foryou.Itallowsyou togatherdatafromalargesample • size,ensuringthatyourfindingsarerepresentativeof thepopulationasa whole. • Statisticalanalysis • Quantitativeresearch isuseful whenyouneed toanalyzedatastatistically. • Simplyput,itallowsyoutoquantifytherelationshipsbetweenvariablesand identifypatternsandtrends. • Generalization • Ifyouarelookingtogeneralizeyourresearchfindingstoalargerpopulation, • quantitativeresearch isthewayto go.Itenablesyou to make statistical inferencesaboutthepopulationbasedonthedatacollectedfromasample. • Qualitativemarketresearchisbestsuitedfor: • Exploringnewtopics • Ifyou'reexploringanewtopicorneed todevelopadeepunderstandingofa particularissue,qualitativeresearchisideal.Qualitative datacollection

techniquesallow you togatherrich,detaileddatathatcanbefurtheranalyzed to providekeyinsightsinto complexissues. Small samplesizes Qualitativeresearch isuseful whenyouneed to collectdatafromasmall samplesize,suchaswhenstudyinganichemarketoraspecifictarget audience. Emotionandbehavior Descriptivequalitativeresearchcanhelpyouunderstandtheemotionsand attitudesofyourtargetaudiencethatplayacrucialroleintheirpurchase behavior.Itenablesyoutogatherdataonhow yourcustomersthinkandfeel aboutyourproductsorservices,providinginsightsthatquantitativedatamay miss. FinalWord ItisoftensaidthatData isthe newoil.Itisthelifelineforbusinesses tonot onlysurviveintoday'shighlycompetitivemarket,butalsoflourishand innovate.Dependingonyourlineofbusinessandthekindofdatayouare seeking,employing qualitative dataresearchand quantitative descriptive researchtechniquescan helpdriveyourbusinessdecisionstothenextlevel. Foryourqualitativemarketresearchorquantitativemarketresearch endeavors to besuccessful,you need some experthelp.Whenseeking qualitativeorquantitativemarket researchservices,ithelpstoworkwitha reputable quantitative researchfirmwithproven hands-onexperience.That’s where UnimrktResearchcanhelpmakeadifference.Wecanhelpyoudeploy different typesofrelevantqualitativeresearchmethodsacrossdifferent industriesonaglobalscale andin avarietyoflanguages. Whetheryouare lookingforqualitativemarket researchorquantitativemarket research services,wehavegotyoucovered.To learnmoreaboutourmarketresearch services,[email protected] filloutourcontactform,andwewill respondattheearliest.

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Market Research Presentation Templates

Present your market research findings with confidence using our dynamic, free market research powerpoint templates and google slides themes. capture attention with professional designs, data-driven visuals, and persuasive layouts that convey the power of your research..

Free Market Research PowerPoint Templates and Google Slides Themes: Unlock Insights with Clarity

Market research is like a compass for businesses. It helps them navigate the vast ocean of consumer preferences, industry trends, and competitive landscapes. By understanding what customers want, companies can make informed decisions and set sail toward success.

Types of Market Research:

• Quantitative Research: Numbers, numbers, numbers! This type focuses on data—surveys, polls, and statistical analysis. It’s like counting the waves in the sea to predict the tide.
• Qualitative Research: Think interviews, focus groups, and observing behavior. It resembles delving into concealed treasures lying beneath the surface.

Why Market Research Presentations Matter?

Imagine a ship captain without a map. That’s how businesses feel without well-crafted presentations. Our slides turn complex data into clear visuals. They’re like lighthouses guiding decision-makers through stormy seas.

What We Offer in Our Market Research Presentation Templates Gallery?

We offer a wide range of slides covering various themes to meet your needs. Dive into data-driven insights with our market research slides, unravel research questions with PICO question templates, plot your course with market analysis visuals, simplify processes step by step with SIPOC diagrams, explore cultures through Ethnography slides, use research methodology slides as your compass for effective studies, innovate fearlessly with research and development process templates, and understand the boundaries of marketing research with our limitations slides.

Why Choose Our Slides?

Choose our slides because they look nice, with lots of colors that catch your eye, like colorful sails on a boat. You can easily change the pictures and write your own words in these 100% editable slides. Don’t worry about paying extra because our slides are royalty-free, and you can use them in different ways, like portrait and landscape. These free market research PPT templates are also available in multiple formats, like 4:3 and 16:9.

Who Can Use Them?

Our slides cater to a diverse range of individuals: from business professionals, including CEOs, managers, and decision-makers, to students who can chart their academic journey, researchers navigating the vast sea of knowledge, and creatives seeking to infuse their presentations with flair and creativity.

So, why are you waiting? Explore our market research templates today to make awesome presentations with ease!

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Market Research templates are the best presentation slides for any company to present reliable information, retain on top of current industry trends, and keep a competitive edge in the market.

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These Research presentation templates can be developed and created more easily for experienced designers. If you're a beginner looking for some unique tips and tricks for creating templates, check out our PowerPoint tips and trick sites.

Who can use Research PowerPoint Templates?

These Research PowerPoint layouts are ideal presentation tools for business and marketing, and sales professionals to help present the current marketing trends through a presentation.

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Free presentation themes are available on several websites. Choosing layouts with the best backgrounds, icons, and graphics is the most excellent part. Visit Slide Egg for the most creative and original PowerPoint templates for the most excellent PowerPoint design.

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Using pre-made Research templates rather than creating ones from scratch can save you time. With the help of these pre-made slides, a presentation might easily be made in under a minute.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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9 Innovative Market Research Methods

Marketing is too important to leave the details up to chance — or to walk into a campaign without knowing what to expect. When you’re promoting your brand, you want to make sure your efforts are on target, selling the products your audience wants in a way that will get a good response.

Market research is the not-so-secret weapon that allows you to reach this state of on-target marketing and outreach. Putting in the time and effort to know your audience, industry and region can pay off quickly when the results start rolling in.

Engaging in market research is especially useful when you’re:

• Engaging in product development.
• Developing messaging for a marketing campaign.
• Shifting your brand positioning.

One of the best aspects of market research is that you never have to feel constrained in your efforts to gather valuable insight. There are plenty of methods under the market research umbrella, and you can pick the one that best suits your situation.

9 Types of Market Research To Use

Market research isn’t just one set of practices. By studying various aspects of your market, audience and competitors, using a selection of methodologies and tactics, you can form a nuanced picture that will prepare you to succeed.

1. Focus Groups

It can be easy to overlook focus groups as an innovative market research technique. After all, this is a tried-and-true methodology. Can a focus group really yield surprising or compelling results? In practice, these gatherings’ reliability as sources of insights makes up for their lack of innovation. Having them as a central pillar of your qualitative market research strategy gives you a solid foundation.

Running an effective focus group, with participants who truly fit your target audience and feel empowered to speak openly, helps you collect qualitative information about your chosen topic. A flexible moderator who is able to stick with the flow of a conversation can gather honest answers about the highest-priority topics for your business — this kind of feedback is always worthwhile.

2. Online Surveys

Surveys are a lower-overhead option when compared to focus groups. Instead of bringing together a panel and gathering their qualitative thoughts, you’re gathering quantitative data from a passive audience. While online surveys are relatively simple to run, the insights you capture can be profound if you structure your questions well.

Your choice of polling platform can determine the success of your approach. By picking a specialized tool — survey software like Pollfish or LinkedIn’s polling feature , for example — you can quickly build out a market research survey that will deepen your knowledge of your target market and customer base. The former uses generative AI to craft questions based on objectives, while the latter gives you easy access to LinkedIn’s attentive B2B audience.

3. Interviews

While focus groups let members of your target audience share their feelings about important issues in your field, the format can be somewhat indirect. Sometimes, you need direct answers about specific products, features or brand decisions. In these cases, it’s time to find a good audience sample and conduct interviews for qualitative market research.

Interview best practices differ based on your market. In a B2C context, you can reach out to your audience through public posts on social media, email and other channels to find your participants. In the B2B space, where products and services tend to be more targeted and niche, you may have to turn to communities based around your industry on platforms like LinkedIn.

4. Text and SMS Polling

Focus groups and interviews are exciting options for getting to the heart of the important questions about your industry — but sometimes, that level of detail isn’t what you’re looking for. Instead, you need a snap response, gauging clients’ responses about a new product or offering. “Would you buy this?” “Which of these do you prefer?”

Text messaging is not just a way to keep in touch with your audience through promotions and updates. It’s also a potential method of gathering prompt reactions to your queries. Your audience is right at your fingertips, ready to give you input about upcoming decisions.

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5. Crowdsourcing

In lieu of asking questions directly to your target audience by SMS, LinkedIn poll or another method, you can cast a wider net. Making a public request for input or information through your most public-facing channels, including B2B social media platforms, allows you to take in a wide variety of responses.

While you may receive a rather unfiltered sample of responses by publicly posing a question, the process can also be engaging for customers and enlightening for you. Letting people sound off on important questions about your brand may yield interesting results that are less predictable than responses to narrower surveys.

6. Gamification

If getting your audience interested in answering your questions is proving to be a struggle, you can change up your tone. Gamification, which means adding fun mechanics to brand interactions, allows you an easier way to approach your audience. Offering points or badges to an experience is one way to gamify your communications, as is giving your app a fun, game-like user interface.

Building your market research into an overall gamified customer experience allows you to keep your audience close, while still gathering the data you need. If you use a loyalty point system, giving out points to people who answer survey questions is an easy way to stoke interest.

7. Competitive Analysis

Sometimes, you can learn a lot from studying the lay of the land in your industry, with a specific focus on how well your competitors are targeting your shared audience. When you’re planning to launch a new product or service, it’s worth learning from the experiences of other companies with similar offerings.

Making note of your competitors’ successes and stumbles allows you to start from a position of strength, rather than having to learn every lesson directly. After interviewing or surveying members of your target market about audience sentiments regarding rival brands, you can intentionally differentiate your own offerings and stay ahead of market trends.

8. Social Media Listening

While asking questions directly is one way to learn more about your industry, passively observing the ongoing discussion on social media is another option. What are people saying about your brand and your competitors when they’re not being asked directly? The answers can inform your next steps, provided you filter out the noise.

Listening to social media chatter may present an unrepresentative sample — after all, the people who talk the most might not be the ones most likely to buy your product. With that said, there can be interesting strategic ideas in the unfiltered thoughts of a vast audience, and they can help you understand the mood at that exact moment.

9. Artificial Intelligence (AI)

Using AI technology isn’t a method of market research in itself. Rather, it’s a market research tool that can empower other methods. When engaging in data collection about your market or analyzing consumer insights from surveys, interviews or other inputs, you can filter the information through generative AI tools to unlock compelling insights.

Recent developments in the generative AI field have only boosted the technology’s potential value. For instance, an algorithm that can accurately assess the sentiments of natural-language answers and extract trends from that data is a valuable tool for survey takers and interviewers, shortening the time from input to insight.

The Benefits of Market Research

Running down various market research strategies provides a good reminder of how much your brand can learn. It’s also a good reminder that performing effective research takes effort. Why invest in this process?

Market research is worthwhile because of the difference it can make for all your subsequent work. Three specific benefits of market research include:

• Better understanding your customers’ needs: Products and services, no matter how well designed, are nothing without an audience. You need to know what your customers want and prefer to make sure everything from your design decisions to your advertising strategy is locked on target.
• Identifying market opportunities: If there’s a customer need that’s going unmet or an audience segment going unserved, you should know about it. Understanding gaps in the market can help you deliver new products and services that have strong built-in audiences from their launch. 
• Optimizing your marketing strategies: Spending money on a marketing strategy that isn’t getting results is damaging to your bottom line. You should make a point of monitoring the reception of your marketing and sales efforts to optimize every dollar of spend and extract maximum value.

Guesswork can be a waste of time and effort. Well targeted market research takes the uncertainty out of your key processes, providing actionable insight from product development to market research.

Find Market Research That Works for You

As you embrace market research, it’s important to remember there’s no one-size-fits-all approach. Your audience is unique, even within your field, and so are your products and services. Finding the perfect combination of market research methods for your business may take some experimentation as you determine the best way to learn about the challenges and opportunities you face.

As tough as it can be to go through a period of discovery, the results are worth it. A strong market research approach lets you know who your customers are and what they need from you. That valuable insight is so fundamental that it can guide your brand strategy for years to come, so all your decisions are informed ones.

Anthony Basile

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Anthony Basile has been part of Brafton since 2012, having written and edited every form of content that Google's algorithm has favored (there have been a few). When off the clock, he sings and plays guitar at the pubs and clubs of Boston.

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Green transportation

Ammonia will become one of the key green marine fuels.

The first ammonia-fuelled two-stroke marine engine is expected to hit the market in 2025. Ammonia is not an obvious choice as fuel, so it has required both research and technical development to get this far.

Tuesday 11 June 2024

Anne Kirsten Frederiksen

The International Energy Agency (IEA) expects ammonia to become one of the key green fuels for ensuring carbon-neutral shipping in the future. According to their predictions, it will account for about half the maritime fuel consumption by 2070. Other sources in the maritime industry expect ammonia to account for between 30 and 40 per cent of the total consumption already in 2050.

However, it will take much work to get there, as ammonia is not ideal as a fuel, and the current marine engines cannot immediately run on ammonia.

Since 2020, MAN Energy Solutions has therefore been working to develop an engine that can be ammonia fuelled and thus meet the climate requirements for shipping.

“We expect that the first commercial engine will be delivered in the beginning of 2025, and that we will then be ready with the design of several engine sizes for our customers, who have shown great interest and have long been asking about ammonia-fuelled engines. We are currently testing our full-scale two-stroke trial engine in Copenhagen. The next and final step will then be to test the ammonia-fuelled engine at one of our licensees and subsequently on a sailing ship,” says Principal Project Manager Johan Kaltoft, MAN Energy Solutions.

Safety first

Ammonia is toxic, and a large part of MAN Energy Solutions’ work has therefore revolved around safety in connection with bringing the ammonia engine to run in Copenhagen and to bring it into the engine room on a marine vessel.

“It’s crucial that safety is high. Ammonia emissions mustn’t be possible, so this has had top priority in our work. The authorities responsible for approvals and legislation on ammonia-fuelled engines will undoubtedly also focus on ensuring that safety is fundamentally in order, so that it doesn’t pose any hazard to people or the environment.”

Close collaboration with researchers

MAN Energy Solutions’ work to convert a large diesel engine intended for heavy fuel oil into an engine that uses ammonia has comprised a number of collaboration projects with researchers at DTU, who were among the first in the world to examine the properties of ammonia as fuel for ships.

“Our work began 18 years ago. At that time, people shook their heads in disbelief and didn’t understand why we wanted to use toxic ammonia as fuel. But ammonia has the great advantage that it doesn’t contain carbon and consequently doesn’t contribute to CO2 emissions. It was therefore an interesting candidate as a fuel,” says Associate Professor Anders Ivarsson, DTU.

In addition to being toxic, ammonia also poses a challenge in terms of securing quick ignition and combustion. The researchers have focused on examining this on two small internal combustion engines located in DTU’s laboratories.

“At the outset, we worked with adding a so-called ignition enhancer, for example hydrogen, which could be used to ignite the ammonia. In our latest tests, however, we’ve shown that it’s possible to ignite ammonia without adding other fuels,” says Anders Ivarsson.

Another part of the researchers’ work concerns the details of the ammonia combustion process in the engine. A so-called combustion bomb with glass windows makes it possible to study the individual elements in the process, for example the flame or the atomization of spray from the nozzle that injects the fuel. At the same time, the researchers can adjust the individual parameters, for example by adding heat or oxygen and see how the individual parts react and thus achieve the most optimal combustion.

"You can’t just insert a sensor in an ammonia-fuelled engine and gain knowledge about details of this type. Therefore, we perform a number of different, well-controlled tests in our laboratories, which together contribute significant knowledge about the individual steps in the combustion process, which the designers use to understand and optimize the final ammonia-fuelled ship engine,” explains Anders Ivarsson.

Emissions are important

The researchers have also contributed to evaluate the emissions from an ammonia-fuelled engine. Combustion of ammonia causes the formation of nitrogen oxides (NOx) and nitrous oxide (N2O). These emissions are harmful to the environment and must be as low as possible, so the combustion of ammonia does not simply replace one problem with another. Especially nitrous oxide emissions are problematic, as it is a much more powerful greenhouse gas than CO2.

“This means that an ammonia-fuelled engine doesn’t need to have a large emission of nitrous oxide before the benefit in the form of lower CO2 emissions is eliminated,” says DTU Professor Peter Glarborg.

“We have one of the world’s leading laboratories for studying chemical reactions at high temperature. Here, under realistic conditions, that is under the same high pressure as in an engine with about 100 atmospheres of pressure, we can examine the oxidation of ammonia under controlled conditions. This has given us knowledge about the chemistry of the process and insight into how emissions from the combustion of ammonia are limited optimally,” says Peter Glarborg.

A complete model and new measuring methods

The results from all parts of the researchers’ work provide input for the Computational Fluid Dynamics (CFD) model which MAN Energy Solutions use to predict engine performance complementing the large-scale tests.

“The model simulates in detail the processes that occur in the ammonia-fuelled engine. This is important in the development work so that you can quickly and easily test on the model to achieve, for example, the most optimal combustion, rather than having to calibrate and convert a large test engine and then wait for the results,” says Peter Glarborg.

Although the researchers at DTU are among the best in the world when it comes to knowledge about ammonia as a fuel, they have ventured into uncharted territory in their collaboration projects with MAN Energy Solutions and have had to develop new methods.

“Measuring emissions from combustion of ammonia sounds easy. But it’s an exhaust gas with a high moisture content that must be analysed for the content of unburnt ammonia as well as small quantities of nitrous oxide and other undesirable components. This means that we haven’t been able to use our normal measurement procedures and equipment. It has been necessary to develop new methods for gas analysis, and we’ve collaborated with some of the world’s leading researchers in measuring nanoparticles from the Greek Aristotle University of Thessaloniki. They’ve sent all their finest measuring equipment and two researchers to our laboratory for three weeks to perform measurements on our ammonia-fuelled engine,” says Anders Ivarsson.

Great confidence in coming ammonia-fuelled engine

However, the researchers show great optimism.

“The greatest challenge is no longer of a technical nature, getting an ammonia-fuelled engine to work. The biggest hurdle right now is to produce sufficient quantities of green ammonia to be used in shipping so that the industry can reduce its climate footprint,” says Peter Glarborg.

Anders Ivarsson completely agrees.

“You may quote me for saying that great progress is currently being made in the development of the use of ammonia in a marine engine. It’s a very promising fuel for large ships which I believe will play an important role in the future.”

Collaboration between DTU og MAN Energy Solutions

Most recent collaboration projects with participation of DTU and MAN Energy Solutions:

• AEngine Zero-Carbon Ammonia Marine Engine

Anders Ivarsson Associate Professor Phone: +45 45254230 Mobile: +45 22640820 [email protected]

Peter Glarborg Professor Phone: +45 45252840 Mobile: +45 41185216 [email protected]