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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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9 Tips to End a Speech With a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

1) Plan Your Closing Remarks Word for Word

To ensure that your conclusion is as powerful as it can be, you must plan it word for word.

Ask yourself, “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End a Speech With a Call to Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power.

Here is a Speech Conclusion Call to Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard.

This makes it clear that you are coming to the end of your talk.

4) Close with a story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post “8 Public Speaking Tips to Wow Your Audience.”

Here’s a recap of these 4 tips in a video…

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem, “Don’t Quit,” or “Carry On!” by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of my favorite inspirational quotes that can be tied into most speeches.  You can also read this collection of leadership quotes for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but them slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the “exclamation point” at the end.

Try practicing on this poem that I referenced above…

Read through “Carry On!” by Robert Service .

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say something with filler words like, “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud…

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

First one…

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your fear of public speaking than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you have given a moving talk and really connected with your audience, someone will stand up and applaud. When this happens, encourage others by looking directly at the clapper and saying, “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably and Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

« Previous Post 8 Public Speaking Techniques to Wow Your Audience Next Post » 15 Ways to Start a Speech + Bonus Tips

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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• How to end a speech effectively

How to end a speech memorably

3 ways to close a speech effectively.

By:  Susan Dugdale  | Last modified: 09-05-2022

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

• why closing well is important
• 3 effective speech conclusions with examples and audio
• 7 common ways people end their speeches badly  - what happens when you fail to plan to end a speech memorably
• How to end a Maid Honor speech: 20 examples
• links to research showing the benefits of finishing a speech strongly

Why ending a speech well is important

Research *  tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with:  "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.",  isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

• a powerful quotation
• a challenge
• a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

• Do you want to motivate them to work harder?
• Do you want them to join the cause you are promoting?
• Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act. 

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it:  sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Your speech purpose is to honor the memory of a dear friend who has passed  away.

You've briefly revisited the main points of your speech and wish in your closing words to  leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

• having no conclusion and whimpering out on a shrug of the shoulders followed by a weak,  'Yeah, well, that's all, I guess.',  type of line.
• not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
• ending with an apology undermining your credibility. For example:  'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'  
• adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
• making the ending too long in comparison to the rest of your speech.
• using a different style or tone that doesn't fit with what went before it which puzzles listeners.
• ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re  The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech    

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

More speech writing help

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about  structuring and writing a speech . 

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more. 

Research on what, and how, people remember: primacy and recency 

McLeod, S. A. (2008).  Serial position effect .  (Primacy and recency, first and last)  Simply Psychology.

Hopper, Elizabeth. "What Is the Recency Effect in Psychology?" ThoughtCo, Feb. 29, 2020.

ScienceDirect: Recency Effect - an overview of articles from academic Journals & Books covering the topic.

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How to Close a Speech – 15 Unique Ways

The question of how to close a speech is an important one that every presenter must ask, given the weight those final words have on your audience.

As the open of your speech sets the stage, your close seals the deal. It is your last chance to restate a key idea, make a final impression, inspire the audience, move a group to action, or change a person’s perspective. A tall order, yes, but it’s far from impossible.

When speakers think about how to close a presentation, there are several key elements to consider when it comes to their close:

• Is it engaging?
• Does it reiterate your message?
• Have you clearly identified the next step you want your audience to take?

Too often, speakers mistakenly believe that the audience will be able to infer what they should do next. The truth of the matter is even the most talented presenter can benefit from sending the audience off with a clear call to action . When it is specific, easy to execute, and aligns with their needs, wants, and concerns, they are more likely to take you up on your request.

Since these final words are so important, you’ll want to make a singular impression.

Here, we offer 15 unique ways to close a speech.

15 Unique Ways to End a Speech

These presentation closes highlight many different approaches in how to end a speech that work for our clients in our public speaking classes . What they are not are recipes for quick escapes. Save the “thank you for your time,” “feel free to email or call me with questions,” and “that’s all I have for today” for another day. Your close is what you want them to remember, so make sure it’s something they can’t forget.

1. The Summary Close –  Let’s talk turkey. This close is about the most straightforward, direct, and unequivocal one in the list. In the annals of how to close a presentation speech, it also could be called the “recap” close. If you opt to close a speech with a summary, you want to be clear with your biggest idea and convey to the audience that it is what you want them to remember. That doesn’t mean, however, the summary close is never engaging.

For example, you’re a doctor who is encouraging an audience to adopt lifestyle changes that can lead to longevity. You could end your talk by saying:

“In conclusion, while genetics plays an important role in our lifespans, there are decisions you can make that can improve your chances for a longer and more productive life. There are three letters I want you to remember, “i”, “a,” and “n.” Why? They come at the end of three important words: octogenarian, nonagenarian, and centenarian. If you plan to be active in your 80s, 90s, and 100s, you better start eating better, getting more exercise, eliminating unnecessary stress, and scheduling those routine screenings. A thriving future is in your hands.”

2. The Illustrative Close – The artistry in this close comes from your ability to appropriate a first- or third-person anecdote, case study, or fable; an apocryphal (fictional but plausible) tale; or another storytelling device to serve as an illustration of the main points you made during your talk. Quick tip: Many talks begin and end in this manner.

Example No. 1: You are a senior vice president of a nonprofit that provides health and humanitarian care to locations around the world. You are talking to a group of would-be donors about the significance of their contributions. You decide to end your speech with a personal experience.

“I’ve spent the past 20 minutes encouraging you to dig into those pockets to help make the world a better place for others. I want to tell you one more story. It’s about a personal decision I made some 10 years ago after visiting a coffee shop. I plunked down my two dollars, grabbed my coffee, and headed out the door. During my five-minute walk back to my office, my one-minute walk up the stairs, and the four minutes I spent catching up on email, I had finished it. In 10 minutes, I had managed to spend and consume the amount of money that the world’s poorest people live on in a day. Could I give up that coffee to help others? You bet I could, and I did. Since then, no matter what else I donate each year, it always contains $520, what I call my “coffee fund.” Simple measures not only add up but have the power to change lives.”

Example No. 2:

You are a guidance counselor who is speaking to a group of students who are applying to college. Throughout your talk, you impress upon them the importance of planning and setting deadlines. You could end your speech by referencing Aesop’s fable The Ants and the Grasshopper .

“I want to tell you all a story, and perhaps it is one you remember. Long ago, a grasshopper decided to spend his summer making music and otherwise lazing about. In contrast, a group of ants busily set aside food for the winter. The grasshopper thought he would be fine if he waited to the last minute. He wasn’t, nor will you be if you put off the tasks that need to be done today. Applying for college is an intense and important process that can’t be rushed at the end.”

3. The Surprise Close – Some of the best movie endings of all time were wicked twists, surprising conclusions, and outright shockers. Why are they so memorable? First, they are unexpected. It turns out our brains are more active when we experience something we didn’t anticipate. Second, we expected a different conclusion. When a pattern is broken, we become particularly attuned to what comes next . When you close a speech with a surprise ending , you are signaling to your audience to listen up. Here are some ways to do that:

• Your talk is about how positive thinking gives you the power to overcome overwhelming obstacles. Your talk has been about a woman who “beat the odds.” At the end, you reveal that person is you.
• You lead a school building committee, and you are giving a presentation about the renovation plans for an 80-year-old school. You want to persuade the community to back the plan. As you end your speech, you concede that speaking about the design is a lot less effective than seeing it. You could close with this:

“We all know seeing is believing. So, while I do not have an actual building to show you, I want to take you on a virtual tour of our new middle school. You are the first to see this. (You reveal a screen and project a short video.) This plan provides for the students’ futures and doesn’t keep them stuck in the past.”

4. The Metaphor Close – When it comes to how to close a speech, you may feel that you are drowning in options, but if you take a careful look at your topic and what you want to convey, you will find it’s as easy as pie. We bet that’s music to your ears. Welcome to the metaphor close. We just gave you three. Metaphors are figures of speech that make an indirect comparison between two things that are symbolically similar but literally different. You are not literally drowning in options, but it sure can feel that way.

Here’s a way to employ this close: You are a spokesperson for a technology company that is releasing a new residential surveillance product. You outlined its merits throughout your talk and have arrived at the end. Here, we show you two closes, one without and one with a metaphor.

Example No. 1 (Without)

“Our proprietary technology makes our product stand out. By installing our surveillance system, you have – at your fingertips – one of the industry’s strongest lines of defense against would-be thieves, intruders, and other unwanted visitors.”

Example No. 2 (With)

“When you install our surveillance system, it is as if you have dozens of lookouts guarding your home.”

5. The Forward-Looking Close – Calling all dreamers and visionaries: Paint a picture of what the world might look like in the future. This speech close is a good option if you are talking about recommendations to adopt or future trends that could have a bearing on your topic. It’s important to create a vivid and vibrant picture to help the audience better visualize what it is you hope to accomplish. Say you are a financial advisor talking to a group 15 years away from retirement. During your talk, you have shared a portfolio of products and your firm’s approach to investment. Your close could be this:

“I have shared with you some tips and techniques that will help you to grow your money, so you have it when you need it most. We have talked about your bottom line, market variability, and the strategies that go into investing. But, I want to leave you with a different picture. When you pay attention to your investments today, your tomorrows will be spent poolside, hiking mountains, traveling the globe, learning a new skill, or finally attaining what you have always dreamed of doing. You will no longer be working for your money. Your money will be working for you.”

6. The Backward-Looking Close – We move away from the future and reach into the past. Some audiences, including those who are discouraged or complacent, may need to be reminded of how far they have come. Say you are the manager of a sales team that has spent the past two years working full tilt to hit revenue goals. During your speech, you outlined an ambitious approach to the coming year that some audience members believe is unattainable. Your close, then, encourages them to move forward with confidence, given their past successes. You could offer this:

“I know how hard you all worked these past two years to increase revenue and create a more thriving and vibrant environment. You may not think it, but I can hear your silent groans of frustration. Yes, we do have an ambitious path before us. However, I have no doubts that you are all up to the task. In the past two years, you have taken a company with $500,000 a year in sales to one that clears $1 million. The expressions of doubt and concern that face me now were the same I saw two years ago. But guess what? During these past two years, whatever challenges we faced were met and managed quickly – and that is entirely due to your work ethic. I know we can do this. I know we will do this.”

7. The Next Steps Close – You probably have several to-do lists in your life. There are those that cover daily needs; others focus on short-term goals. There’s likely one lurking out there for long-term dreams, too. Although the timeframe may be different, each list has its own set of tasks that must be met to ensure that things get done. You can close a speech with a similar list. In this case, you want to lay out the sequence and timeline of steps needed to make a decision or achieve a goal.

8. The Rhetorical Question Close –  You don’t have to wait until the end, as rhetorical questions are effective throughout a talk. However, asking one at the conclusion of your presentation is powerful since the audience leaves with your question rattling around their minds. One of the most famous rhetorical questions came during a 1980 presidential debate between President Jimmy Carter and his challenger, Governor Ronald Reagan. In the ensuing years, Reagan’s message has become an oft-asked question during every presidential election cycle: “Are you better off than you were four years ago?” Here’s what he said to end that 1980 debate:

“Next Tuesday is Election Day. Next Tuesday all of you will go to the polls, will stand there in the polling place, and make a decision. I think when you make that decision, it might be well if you would ask yourself, are you better off than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we’re as strong as we were four years ago?” And if you answer all of those questions yes, why then, I think your choice is very obvious as to whom you will vote for. If you don’t agree, if you don’t think that this course that we’ve been on for the last four years is what you would like to see us follow for the next four, then I could suggest another choice that you have.”

9. The Provocative Close – Merriam-Webster defines provocative as “serving or tending to provoke, excite, or stimulate.” Of course, every presenter hopes to stimulate the minds of their audiences, but a provocative close snaps people to attention. Here’s how to end a presentation speech provocatively. For instance, you are:

• Delivering a wake-up call – You conclude with a forceful call to action. This is particularly effective if you have power or hold sway over the group to whom you are presenting. For example, you have just delivered a talk to employees about a new technology they are going to have to learn – no ifs, ands, or buts.
• Talking to a group that resists change – You could end with the consequences if no action is taken regarding your topic. You want to paint an “if we fail to act” vision, but it’s also important to take it easy. Too much negativity could lead to a sense of hopelessness, and hopelessness is not the greatest of motivators.

10. The PowerPoint Close – When you dispense with cluttered visual presentations and instead offer an image that draws your audience in, PowerPoint can create a memorable close. Powerful visuals encourage curiosity. Here are a few options to close a speech with a PowerPoint slide. You might project:

• A photo that is seemingly unrelated to your speech topic and requires your explanation.
• An image that is humorous but makes a profound point.
• A line graph showing two potential outcomes – one if the audience gets involved and another if they don’t.

11. The Recommendation Close – In the long-running game show “Let’s Make a Deal,” contestants, who are dressed in outlandish costumes, are urged to, yes, make a deal for cash and prizes. They must choose a prize or gamble for another, which is often behind a curtain or some other wall or obstruction. “Let’s Make a Deal” contestants don’t know what’s behind the curtain, but your audience will. With the recommendation close, you provide your audience with the plusses and minuses of several different options – no curtains or costumes needed.

To be viewed as credible, however, you should offer honest pros and cons for each recommendation. It should not appear to the audience as if you are stacking the odds in favor of one column over the other. Just be mindful not to tip your hat, and the audience will get an unvarnished look at the options before them.

12. The Activity Close – As you can see, how to conclude a presentation speech is as unique to the presenter as it is to the message. In this close, you engage in an activity that drives your main message home. For instance, you could employ a group “pop quiz” to see how many of your key points landed. ( Added bonus: The feedback affords one more opportunity to clarify and reiterate what you want the audience to remember.) You could also end with some of the following activities:

You are a representative for a cosmetics company and are unveiling a new foundation. For your close, you break the audience into groups, provide samples, and ask the groups how it delivered. You run a government agency that is implementing a new program for requests for proposal. You are running some information sessions for contractors, consultants, and other businesses. For your close, you could lead participants through one test round of the system.

13. The Takeaway Close – Parents of young toddlers and teenagers do this every day, to mixed results, but when used to close a speech it can be entirely effective. You ask the audience to reflect on two or three things they heard you say that resonated with them the most. You might even ask them to write them down. The exercise has a twofold benefit – you get to see whether your messages stuck, and the audience is forced to recall what you said, but on their terms.

14. The “Since I Started Speaking” Close – This close works well when talking about a health issue, a societal phenomenon, or anything that can be explained through statistics and further broken down into concrete examples. Say, for instance, you are a spokesperson for a smoking cessation program, and you are talking to a group of employees about the dangers of smoking. After you have outlined how smoking leads to disease and is the leading cause of preventable death in the United States, you could end with this:

“In the 60 seconds it will take me to finish my presentation, someone in the United States will have died from cigarette smoking. That happens every minute, making smoking the leading cause of preventable death in the United States. The dangers are real, and the dire consequences of smoking are relentless, yet it remains an unhealthy habit that too many are unable to quit. What will it take to make that change? After you leave here today, why don’t you take a minute and think of how much it costs you to smoke. Then think of what you could be doing with the money instead. Vacations? Home renovations? New bikes? A new wardrobe? Philanthropic pursuits? Find the incentive that finally gets you to stop lighting up. Quitting is difficult, but it isn’t impossible. And we’ll be here to help you, even if you fall down a few times along the way.”

15. The Relevance Close – In today’s fast-paced society, yesterday’s news ain’t what it used to be. A fresh tidbit during the morning news cycle is stale by lunchtime. Such an environment can make it hard for a presenter whose talk is historical or retrospective in nature. How to close a speech in this scenario? Connect old ways or thoughts to contemporary norms or thinking. Perhaps, you find that your topic reflects an adage that stands the test of time. Say you are a museum curator whose latest exhibition delves into the history of work and the machines that revolutionized different industries. You have just wrapped up a presentation about the show to a group of donors. You have laid out the main points and are heading for the close. Here are some closing techniques:

You might remind the audience how the machines of yesterday were once the state-of-art technology of their day. Then, encourage them to think about what will replace current technology and how that will affect the nature of work. Map out the historical line between an object of today with its predecessors to show how the technology of work is ever evolving. Find an adage or quote that covers the overall theme of how technology and human industry have been and will be linked into the future.

One caveat: For most talks, speakers would want to establish such a relevance early on (i.e., what now seems old was once state of the art). However, for some talks, such as the one referenced above, the moment might have more impact and resonance if it is saved until the end.

Need Help Closing Your Speech?

While every presenter needs to think about how to close a speech, the answer is not always going to be the same. It’s a personal decision that should reflect your personality, your goals, and the content of your presentation. You might choose one that is straightforward, traditional, creative, or innovative.

Whichever you choose, aim to end on a high note. This is not the time for quick goodbyes, mumbled thank-yous, or body language that suggests all you really want to do is flee. There are many public speaking tips  we share with our clients, and a key one is to remember that a presentation’s close is one of its most important parts.

It’s your last chance to make an impression on your audience – which in turn will help you to inspire them to think big, persuade them to change their perspective, or move them to action. Make it count!

Most speakers benefit from teaming any of these unique endings with a second close, which can make for a more powerful and memorable ending. Want to learn more? In this post , we delve into the art of wrapping up your talk with two closes, rather than just one. 

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How to End a Speech: The Best Tips and Examples

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Published Date : February 16, 2024

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As the introduction sets the stage, your conclusion seals the deal. The question, “How do you end a speech ?” is an essential query that each presenter or speaker must ask, given the final words’ impact and weight on your audience. 

Since your final words eventually have a lasting effect, you must make a striking thought to the people. Your speech ’s ending is your last opportunity to reiterate the fundamental idea, inspire the listeners , motivate a group to take action, change an individual’s perspective, or make a final impression on them. 

If you are still wondering how to end a speech that can appease your audience, then be worry-free because this guide can help you. Read this article to learn how to end a maid of honor speech , a graduation speech , and more because it contains the best tips and examples. 

Why is a Conclusion Important?

The audience is more likely not to forget the latest thing a speaker said due to the “Recency Effect” in learning. Hence, the conclusion of a speech serves as a signal to the audience that it is nearing the end, helping them recall the entire topic’s essential points. 

You can’t just suddenly stop speaking in front of your listeners because that will disappoint and confuse them. It is best to ensure they are left satisfied and knowledgeable about your speeches by closing them smoothly. 

Additionally, it is vital always to link your conclusion back to your introduction. The most effective way to do this method is through going back to your attention grabber or “hook.”

At the end of your speech , it is where most of your audience’s lasting impression of everything you have said will form. Thus, if you ask how to end a speech , use its conclusion to secure the necessary components in your listeners’ minds. 

You might confuse, disappoint, or even leave the audience unconvinced without a satisfactory conclusion. With these thoughts, we can tell that it has a two-fold purpose: to signal the speech ’s end and reinforce the speaker’s message to the people. 

The Key Elements of a Good Conclusion

When contemplating how to end a speech , remember that your introduction is the appetizer, while your conclusion is its dessert. Conclusions must round off the topic and make a strong impression on people’s minds. 

To create a conclusion that will satisfy and sum up all the vital information from your speech , consider these three key elements:

1. Reiterate the main idea

What is the central idea of your message? That is a secure place to start your conclusion. 

Above all, you have directed each part of your speech to support your topic, subject, or information. To start your conclusion, by all means, reiterate your speech ’s main idea. 

Of course, making it different and fresh to the listeners would be best. You do not want to repeat it verbatim, making the audience feel like you are just redoing things. 

Somewhat loosen it up as you prepare to remind your audience why they would be well-provided to adopt your viewpoint or follow your suggestion. 

2. Summarize three primary points

Another vital element to answer your question on how to end a speech is summarizing. For your overall summary, getting three main points is a good benchmark.

You do not have to restate each argument or claim because you can eventually pick three that you think are the most remarkable. In regards to your main idea, do not be dry and monotonous.

Avoid merely repeating three points; show your audience how those points strengthened your claim or speech . Draw them together into a single special force, supplementing weight to your primary idea. 

3. Close on a high note

Leave your audience pleased and satisfied but also wanting more. When you are closing your conclusion, consider ending it with a capturing, thought-provoking concept. 

You may want to raise a rhetorical question or state a notable quote from your research. From time to time, good quotations serve as illustrations, stating what we want to mention with a bit of confidence and style. 

Another method to add some “food for thought” to your speech ’s conclusion is to connect your primary idea to a more in-depth scenario. Also, note that your speech ’s closing line needs extra effort . 

The portion acts as your last opportunity to make it stick, so never introduce new information in your ending. Additional information can confuse your listeners and take them away from the essential features of a conclusion, which are:

• Restatement of your primary idea
• Summary of three main points
• Remarkable closing line

What are the Considerations on How to End a Speech?

When you imagine how to end a speech or presentation, there are several things to consider when it comes to their close, which include:

• Is your ending engaging?
• Does your conclusion restate your message?
• Have you identified the next step you want your listeners to take clearly?

Too often, speakers or presenters believe that people will infer what they should act next. The reality or truth is that even the most talented speaker can benefit from setting off a clear call to action to their audience. 

When it is particular, uncomplicated to perform, and aligns with the audience’s concerns, needs, and wants, they are more likely to take upon your persuasion , especially if you are making a persuasive speech. 

Always consider that an impactful ending encourages, empowers, and motivates people. See the best tips in the next part to learn how to end a speech . 

What are some Good Ways to End a Speech?

A study shows that when they need to recall information, they best remember the beginning and the end. Therefore, impacting your speech ’s closing is essential because people will mostly think of that part. 

Here are seven different ways to choose and make an unforgettable ending for your audience if you still doubt how to end a speech most appealingly. 

1. The Summary Close

This method on how to end a speech is about the most direct, specific, and straightforward one on the list. The history of how to end a speech or presentation also refers to this as a “recap” close.

If you end your speech with a summary, clarify your most significant idea and convey to the listeners that it is what you want them to take. However, that does not imply that your summary close is not engaging. 

2. The Surprise Close 

Several of the best movie endings of all time were surprising conclusions, outright shockers, and wicked twists. Why do you think they are so memorable?

It is because the viewers or the audience did not expect that ending. When we experience something we did not anticipate, it turns out that our brains are more active. 

In other cases, we might have also expected a different or another scenario for the conclusion. Hence, we become notably accustomed to what occurs when a pattern breaks.

Closing a speech with a hint of surprise at its ending is like signaling your audience to listen to you. 

3. The Illustrative Close

Another method to close your speech is to do it in this way. The artistry in an illustrative close comes from your skill to correct the following:

• first or third-person anecdote

It can also refer to another storytelling device representing your illustration of the primary points you created during your speech . Many speakers use this manner at the start and end of their talks.

4. The Forward-looking Close

This method of closing a speech is a better option if you discuss suggestions for future trends that could bear your topic. To help your audience visualize what you desire to accomplish, make a vibrant and vivid picture of it because it is essential.

For example, you are a financial consultant talking to a crowd 15 years away from retirement. During your speech , share your company’s approach to investment or a portfolio of your products. 

5. The Backward-looking Close

Besides the forward-looking close, there is also a backward-looking close. This way, you move away from the future and go into the past instead.

Let’s say you are wondering how to end a maid of honor speech as the bride’s sister and has spent so many years and memories with her. During your message, you can recall those moments. Then, from those past happenings, close your speech by wishing her a happy future with her husband. 

6. The Metaphor Close 

You might feel like you are drowning in options regarding how to end a speech . However, if you carefully look at your topic or subject and what you must convey, you will eventually find it easy as pie.

Welcome to the metaphor close. Yes, I just used some metaphors in the earlier part. Perhaps you had noticed them already before I pointed it out.

Metaphors are figures of speech that indirectly compare two figuratively similar things but are distinct. You do not take it in a literal sense that you are drowning in options, but you can feel that way. 

If you still don’t know how to end a graduation speech , this method may be one of your best options.

7. The Provocative Close

Provocative refers to the tendency to provoke, stimulate, or excite. Of course, as the speaker or presenter, you hope to encourage your audience, but using a provocative close snaps them to attention.

Check the table for some examples of how to end a speech provocatively. 

How to End a PowerPoint Presentation?

When you provide cluttered visual presentations , instead of an illustration that draws the people in, you can use PowerPoint to make a memorable close.

You can encourage and bring out their curiosity through powerful visualization. To help you with this matter, we have provided options for ending a speech with a PowerPoint slide. 

Here are a couple of samples of what you can project:

• A humorous image but has a profound significance.
• A photo that is supposedly unrelated to your speech subject or topic needs your explanation.
• A line graph shows two possible outcomes in which the audience may get involved.

How Should You End a Presentation Slideshow?

Since you have learned what you can project in your PowerPoint presentation and how useful it is to end your talk, let us get into several essential tips on finishing a formal presentation slideshow.

Here are ways you can do to make it memorable and impactful to your audience:

• Have a clear and concise message

To close your formal presentation slideshow, bring your fundamental message to the forefront and align it with your objectives. You must give your final message down to a notable point so that your audience can walk away remembering what you have said.

• Utilize the best final PowerPoint slide.

Your final slide will differ according to the type of presentation you are delivering. 

For example, if you are still having second thoughts regarding how to end a maid of honor speech uniquely, maybe you can opt to make a slideshow presentation for your sister’s wedding. There are creative ways to give your speech , especially when you are too nervous about public speaking . 

You only have to ensure that you are using a powerful final PowerPoint graphic slide to showcase your concluding information. Of course, you should fit its theme at the event. 

• Use animation to highlight something.

Adding a hint of animation in your presentation or slideshow is one of the best ways to bring the significant element onto your slide at the perfect period. A program like PowerPoint has features, such as built-in animations, that you can efficiently utilize. 

How to End a Speech Dos and Don’ts

After discussing the key elements of ending a speech and ways to close your presentation, we should tackle how to end a speech ’s dos and don’ts.

We have compiled a few things that you must consider. See them in this table:

How to End Your Speech Examples (video examples)

We have made your work easier if you seek the best examples of closing a speech . Be worry-free about how to end a maid of honor speech , graduation address, and other presentations. 

How to End a Graduation Speech

Here are four tips on how to end a graduation speech that would give you big applause from the crowd:

• Plan every word of your closing remarks.
• Close it with a story.
• Insert a little humor and make the audience laugh.
• Close your graduation speech with inspiration. 

How to End a Maid of Honor Speech

Are you worried about how to end a maid of honor speech ? The following are the typical phrases used for the maid of honor speech ending:

• Let us all toast for the happiness of the newly married couple!
• Best wishes to the happy and lovely couple!
• Please raise your glasses in honor of the bride and groom.
• Cheers to the newlyweds!
• Wishing years of bliss to the bride and groom!
• What a beautiful wedding day, so let us toast wherever their lives may lead.

How to Close a Sales Presentation

Another example of how to end a speech we have is closing a sales pitch . An outstanding presentation turns off if you do not try to create a great closing. To make your customers eager to purchase, try the tips we recommend.

• Go back to your opening idea.
• Close it with a challenge to your audience.
• Indulge your listeners into a metaphorical mission.
• Share a story.
• End your speech with a quote.

To get additional sales presentation tips, you can check this video:

How can you effectively call your audience to action?

To ignite action, be crystal clear with your desired action, use persuasive language to spark urgency, and highlight the benefits they’ll reap. Back it up with evidence, repeat it for impact, and remove any hurdles that stand in their way. Finally, it tugs at their heartstrings to connect and motivate them to follow through. This winning formula fuels effective calls to action!

What are some creative ways to end a presentation?

Spice up your presentation ending! Ditch the boring summary and opt for storytelling, metaphors, inspiring quotes, actionable steps, thought-provoking questions, surprising elements, laughter, or genuine gratitude. Choose what fits your style and leave your audience with a bang, not a whimper!

What should you not do when ending a presentation?

When concluding a presentation, it is important to avoid certain practices. One thing you should not do is end your presentation with a slide that simply asks “Questions?” This approach is commonplace and lacks originality, making it forgettable for your audience. Instead, it is crucial to consider alternative techniques for concluding your presentation on a strong and memorable note.

How can something from the opening be repeated to close a presentation?

Start strong, end strong! Bookend your presentation by repeating a thought-provoking question, concluding a captivating story, or tying back to your title. This creates a unified message, satisfying closure, and a lasting impression on your audience. They’ll leave remembering “the answer,” “the ending,” or “the meaning,” solidifying your impact.

What can be used instead of a “thank you” slide?

Ditch the “thank you” slide! Show gratitude verbally and utilize a summary slide with key points, a call to action, and your contact details. More text is okay here; use bullet points for clarity . It helps during Q&A; attendees might even snap a picture for a handy takeaway.

How can a running clock be used to emphasize the urgency of a message?

Tick-tock! Adding a running clock to your time-sensitive message visually screams urgency. It shows limited time, fuels action, grabs attention, and boosts your message’s credibility. Don’t let your audience miss out – let the clock do the talking!

How can a surprising fact re-engage the audience’s attention?

Attention fading? Drop a surprising fact with stats! It jolts your audience awake, adds credibility, and keeps them hooked. Find it online, but cite your source to be extra legitimate. Facts rock; use them to rule your presentation!

How can the rule of three be used in communication?

Group in threes! This communication rule makes your message stick. Break down ideas, stories, or anything you say into triplets. It’s easy to remember, catchy and keeps your audience engaged with your message long after you’re done. So go forth and conquer with the power of three!

How can the main points be linked to the key message in the conclusion?

Ditch the swim, find the gem! Your conclusion reflects your whole speech . Summarize key points, deliver a lasting impact, and tie it all together. Don’t leave it as an afterthought – make it resonate, leaving your audience nodding, satisfied, and remembering your message long after you’re done.

How can a visual image be used to end a presentation?

Don’t bore your audience with text! Ditch the cluttered slides and use a powerful image to end your presentation. Funny, thought-provoking, or a line graph with a choice – pick one to intrigue and make them think. Leave it on the screen for impact, let them ponder; your message will stick long after you’re done. Just remember, image and message go hand in hand!

How can a compelling story be used to conclude a presentation?

Forget jokes and platitudes. Close with a powerful story! Not just any story, one that makes them laugh, feel your message and remember it all. Your article mentions this, but their article goes deeper. They say to make it personal, relatable, and tied to your key points. This creates empathy, connection, and an unforgettable ending that leaves your audience wanting more. Go beyond the basics and tell a story they’ll remember long after the presentation.

What are the different ways to end a presentation or speech?

Ditch the panic. Pick your closing! Consider metaphors to leave a deep impression, challenge your audience with a “what if” scenario, or use visuals to stimulate their minds. Summarize key points, deliver a powerful message, and practice your ending for polish. Do avoid rambling, awkward gestures, or rushing out. Remember, a strong closing leaves a lasting mark. Now go captivate them!

In making your speech ’s ending, do not make your conclusion only an afterthought. It should support everything you have said in your talk and remind the audience why your topic matters. 

Leave the people nodding in agreement or satisfied by ending your speech remarkably. Yes, you can’t win everybody over your talk, but you can significantly make them pause and think.

We hope this article has imparted enough knowledge and answered your question about ending a speech .  Download the Orai speech app for an AI-powered speech coach for interactive and fun lessons!

Good luck with your presentation!

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Different Ways to End a Presentation or Speech

November 6, 2017 - Dom Barnard

The beginning and ending of your presentation are the most important. The  beginning  is where you grab the audience’s attention and ensure they listen to the rest of your speech. The conclusion gives you a chance to leave a lasting impression that listeners take away with them.

Studies show  that when people are tasked with recalling information, they “best performance at the beginning and end”. It’s therefore essential you leave an impact with your closing statement. A strong ending motivates, empowers and encourages people to take action.

The power of three

The rule of three is a simple yet powerful method of communication and we use it often in both written and verbal communication. Using information in patterns of three makes it  more memorable  for the audience.

Examples of the power of three being used:

• This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning – Winston Churchill
• Blood, sweat and tears – General Patton
• I came, I saw, I conquered – Julius Caesar

A compelling story

Ending your presentation on a short story, especially if that story is personal or illustrates how the content presented affects others is the best way to conclude.

If you want to talk about a customer experience or successful case study, think about how you can turn it into a meaningful story which the audience will remember and even relate to. Creating empathy with your audience and tying the story back to points made throughout the presentation ensures your presentation will be well received by the audience.

A surprising fact

A surprising fact has the power to re-engage the audience’s attention, which is most likely to wane by the end of a presentation. Facts with  statistical numbers  in them work well – you can easily search online for facts related to your speech topic. Just make use you remember the source for the fact in case you are questioned about it.

A running clock

Marketing and advertising executive Dietmar Dahmen ends his Create Your Own Change talk with a running clock to accompany his last statement. “Users rule,” he says, “so stop waiting and start doing. And you have to do that now because time is running out.”

If you’re delivering a time-sensitive message, where you want to urge your listeners to move quickly, you can have a background slide with a  running timer  to add emphasis to your last statement.

Acknowledging people or companies

There are times when it’s appropriate to thank people publicly for helping you – such as

• Presenting a research paper and want to thank people involved in the project
• Presenting data or information obtained from a company or a person
• When someone helped you build the presentation if it’s a particularly complex one

You can even use the  PowerPoint credits  feature for additional ‘wow’ factor.

A short, memorable sentence

A sound bite is an attention magnet. It cuts to the core of your central message and is one of the most memorable takeaways for today’s  Twitter-sized  attention spans. Consider Steve Jobs’ famous last line at his commencement address at Stanford University: “Stay hungry, stay foolish.”

Think about how you can distil your message down to a crisp, memorable statement. Does it represent your authentic voice? Does it accurately condense what your core message is about? Listeners, especially business audiences, have a radar that quickly spots an effort to impress rather than to genuinely communicate an important message.

An interesting quote

A relatively easy way to end your speech is by using a quote. For this to be effective, however, the quote needs to be one that has not been heard so often that it has become cliché.

To access fresh quotes, consider searching current personalities rather than historical figures. For example, a quote on failing from J.K. Rowling: “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.”

You need to figure out what resonates with your audience, and choose a quote that fits the presentation theme. If you’re up to it, you can round off the quote with your own thoughts as well.

A visual image

Make use of this power by ending your presentation with a riveting visual that ties to your take-home message. Leave this slide on when you finish your presentation to give the audience something to look at and think about for the next few minutes.

Use a summary slide instead of a ‘thank you’ slide

‘Thank You’ slides don’t really help the audience. You should be verbally saying ‘Thank you’, with a smile and with positive eye contact, putting it on a slide removes the sentiment.

Instead of a ‘Thank You’ slide, you can use a  summary slide  showing all the key points you have made along with your call to action. It can also show your name and contact details.

This slide is the only slide you use that can contain a lot of text, use bullet points to separate the text. Having all this information visible during the Q&A session will also help the audience think of questions to ask you. They may also choose to take photos of this slide with their phone to take home as a summary of your talk and to have your contact details.

Repeat something from the opening

Closing a presentation with a look back at the opening message is a popular technique. It’s a great way to round off your message, whilst simultaneously summing up the entire speech and creating a feeling of familiarity for the audience. Comedians do this well when they tie an earlier joke to a later one.

Doing this will signal to the audience that you are coming to the end of your talk. It completes the circle – you end up back where you started.

There are a few ways to approach this technique:

• Set up a question at the beginning of your speech and use your ending to answer it
• Finish a story you started, using the anecdote to demonstrate your message
• Close with the title of the presentation – this works best with a provocative, memorable title

Link the main points to the key message

At the beginning of your talk, it’s important to map out the main ideas you will talk about. An audience that doesn’t know the stages of the journey you are about to take them on will be less at ease than one that knows what lies ahead. At the end of your talk, take them back over what you’ve spoken about but don’t just list the different ideas you developed, show how they are related and how they support your main argument.

Finish with enthusiasm

It’s only natural that you’ll feel tired when you get to the end of your talk. The adrenaline that was racing through your body at the beginning has now worn off.

It’s crucial that the audience feels that you are enthusiastic and open for questions. If you’re not enthusiastic about the presentation, why should the audience be?

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Don’t end with audience questions

When the  Q&A session  is over, stand up, get their attention and close the presentation. In your closing give your main argument again, your call to action and deal with any doubts or criticisms that out in the Q&A.

A closing is more or less a condensed version of your conclusions and an improvised summary of the Q&A. It’s important that the audience goes home remembering the key points of the speech, not with a memory of a Q&A that may or may not have gone well or may have been dominated by someone other than you.

If possible, try and take questions throughout your presentation so they remain pertinent to the content.

Getting rid of the “questions?” slide

To start, let’s talk about what you shouldn’t do. You shouldn’t end a presentation with a slide that asks “Questions?” Everyone does and there is nothing memorable about this approach.

Ideally, you should take questions throughout the presentation so that the question asked and the answer given is relevant to the content presented. If you choose to take questions at the end of your presentation, end instead with a strong image that relates to your presentation’s content.

Worried about no audience questions?

If you’re afraid of not getting any questions, then you can arrange for a friend in the audience to ask one. The ‘plant’ is a good way to get questions started if you fear silence.

Chances are that people do want to ask questions, but no one wants to be the first to ask a question. If you don’t have a ‘plant’, you might need to get the ball rolling yourself. A good way to do this is for you to ask am open question to the audience. Ask the most confident looking person in the room for their opinion, or get the audience to discuss the question with the person sitting beside them.

A cartoon or animation

In his TED talk on  The Paradox of Choice  , Barry Schwartz ends his presentation with a cartoon of a fishbowl with the caption, “You can be anything you want to be – no limits.” He says, “If you shatter the fishbowl, so that everything is possible, you don’t have freedom, you have paralysis… Everybody needs a fishbowl”. This is a brilliant ending that combines visuals, humour and a metaphor. Consider ending your presentation with a relevant cartoon to make your message memorable.

Ask a rhetoric question

So, for example, if you’re finishing up a talk on the future of engineering, you might say, “I’d like to end by asking you the future of manufacturing, will it be completely taken over by robots in the next 30 years?”

The minute you  ask a question  , listeners are generally drawn into thinking about an answer. It’s even more engaging when the question is provocative, or when it touches potentially sensitive areas of our lives

Thank the audience

The simplest way to end a speech, after you’ve finished delivering the content, is to say, “thank you.” That has the benefit of being understood by everyone.

It’s the great way for anyone to signal to the audience that it’s time to applaud and then head home.

Call your audience to action and make it clear

It’s not enough to assume your message will inspire people to take action. You need to actually tell them to take action. Your call to action should be clear and specific. Your audience should be left with no doubt about what it is you’re asking.

Use the last few minutes of the presentation to reinforce the call to action you seek. Examples of strong calls to actions include:

• Retain 25% more employees with our personal development solution
• Save your business 150% by using this framework
• Donate today to save millions around the world

Make it clear that you’ve finished

Nothing is more uncomfortable than the silence of an audience working out if you’ve finished or not.

Your closing words should make it very clear that it’s the end of the presentation. The audience should be able to read this immediately, and respond. As we mentioned previously, saying “thank you” is a good way to finish.

If the applause isn’t forthcoming, stand confidently and wait. Don’t fidget and certainly don’t eke out a half-hearted, ‘And that just about covers it. Thank you’.

• Delivery Techniques →

Speech Conclusion: 12 Ways to End a Presentation the Best Way

If you’ve learned anything about speech writing, you’ll know that there’s a recommended formula to use in designing the best presentation.

Essentially, your talk should have a short opening where you engage your audience , a middle part where you coherently cover the details of your speech topic and an ending that neatly sums everything up .

Remember, people have come to hear you talk when there are definitely other ways that they could be spending their time.

They’re looking to be entertained, or moved in some way. They want to leave the room better informed, educated and possibly curious to study more about your subject.

Therefore, you owe it to your listeners to put together the best presentation that you can – that includes a dynamite finish that they’ll reflect on afterwards.

Let’s take a closer look at how to approach the task. We’ll begin by discussing what not to do .

How NOT to End Your Speech: What Not to Do

Sure, when your talk is coming to an end you might be feeling relieved to have gotten through what you have to say without any obvious missteps.

It’s understandable if you’re ready to quickly exit stage left, and take your seat again with the audience members. After all, you’ve earned that privilege – right?

This is a natural temptation and another good reason why you really must take the time to write a proper wrap up.

Having said that, when it comes to crafting an effective ending, it’s not quite as simple as it sounds. Here’s what not to do.

 Regurgitating remarks

We’ve already mentioned that the ending is the place where you sum up the main message of your speech in some fashion.

However, you don’t want to repeat so much of your talk that your audience’s eyes start to glaze over.

Going on too long about what you’ve already said is a definite no-no. People may just think that you’re doubting their intelligence!

Taking a tangent

As well, you mustn’t go off on a tangent and introduce some new thoughts that are unrelated to what you’ve just spent some time telling listeners.

This will only confuse people.

Furthermore, the participants may second guess what your topic really was all about, and whether they’ve heard you properly.

Stopping abruptly

Take care not to finish abruptly. People need to know by what you say that you’re getting ready to wind things up.

It should not come as a shock that it’s already time for them to applaud.

Trailing off 

You also shouldn’t stop with a whimper, so to speak.

You voice has to remain clear and strong right up until you’ve delivered your last statement. Keep the volume up and don’t mumble!

Offer an apology

Seriously! Don’t do this!

It could be that you believe your speech wasn’t up to your own standards. Maybe you got off track a little, or missed making a minor point that you’d intended.

Whatever it is, your listeners in all likelihood didn’t notice. Even if they did, they’ve already moved on and forgiven you.

Therefore, you certainly don’t want to draw their attention to anything that you felt wasn’t up to par.

12 Best Ways to End a Speech to be Remembered

Be mindful that your final comments are probably going to be the most memorable part of your talk.

As people file out of the auditorium or meeting room, what you said last will be ringing in their ears. In addition, they may be sharing their reaction to your words with others in attendance.

Therefore, you want to leave them with a good impression.

Now that you can appreciate the importance of finishing off your presentation well − and some of the pitfalls to avoid – you’re ready to learn about a number of great ideas for speech endings.

Following are the different ways you can go.

1. Paraphrase the main points

Take a minute to recap the main points of your presentation.

Tell people again what you just told them, but be sure to do it in a very succinct way.

While you shouldn’t just say verbatim what you’ve relayed already, it’s quite acceptable to repeat a phrase or sentence from your opening as a way to reinforce your main point. Whatever you choose, keep it short.

One approach to paraphrasing is to package the information in three points.

It has been shown that patterns of three can have some staying power in the minds of listeners. Here are a few examples that illustrate this:

“...government of the people, by the people, for the people.” – Abraham Lincoln

“I came. I saw. I conquered.” – Julius Caesar

Basically, paraphrasing reinforces the main message of your talk so that those participating are much more likely to bring it to mind later on.

2. Give them a take-away

This approach is somewhat similar to the above idea. It involves giving people the single most important message that you want them to leave with.

Since you’re asking them to focus on only one thought, they’re more apt to commit it to memory.

Plus, boiling the information you’ve just delivered down to a central idea can be very impactful.

Listeners will take to heart that there’s one single take-away they should really pay attention to. They’re more likely to recall the main point you made, and even relay it in conversation with colleagues, friends and family.

One very effective method of doing this is to tell your audience upfront that you want them to recall something. For instance, you could preface your point with one of these phrases:

“When you leave here today, I want you to remember . . .”

“If you take anything away from my presentation today, it should be that . . .”

And say your point.

3. Call them to action

This is a very popular way to end a speech and, no wonder, when you think of how it can affect those listening.

Essentially, you’re going to ask people to do something as a result of absorbing your talk.

Maybe they’ve been swept away by the inspiration you’ve demonstrated in telling them a moving story of overcoming adversity. Perhaps they’re intrigued by the new ideas you’ve presented to manage personal stress.

At the end of your speech, the time is ripe to call them to an action of some sort. Here are some examples, using slightly different approaches:

“The next time you look at the stars in the night sky, I urge you to think about how incredibly vast is our universe.”

“When you see another television commercial about hunger, are you going to change the channel, or are you going to call the number on the screen and make a donation?”

Demanding something of your audience will cause them to reflect on your presentation and especially so when they next find themselves in the situation you’ve described.

Regardless of whether or not they decide to follow through on what you’ve asked, they’ll be thinking of what you said.

4. Repeat the title

Here’s a simple idea that you might have seen used.

Granted, we’ve already explained why you shouldn’t regurgitate your speech in your closing remarks.

However, just repeating the title of your speech can be a great way to sum up and refocus the audience on what your presentation was about.

Of course, this calls for creating an excellent title that will stand on its own as a representation of your talk.

Moreover, your title could be in the form of a provocative question, or employ an alliteration to make it really interesting and memorable.

5. Position with power

End your speech with a powerful bang by making a bold statement that links back to your talk.

Employ strong words or unique turns of phrase. This can be accomplished by writing out your closing statement and searching for synonyms for certain words that will convey more emotion, or spark increased interest.

Emphasize what you have to say with a confident posture that matches.

Another approach to show your power is to make a grand physical gesture. If, for example, your closing statement is “What I want the whole world to know is . . .” you could spread your arms wide in a circle to suggest that you’re reaching out across the globe.

Listeners will remember your words for the strength and enthusiasm behind them.

6. Use your body language

If you’ve done any public speaking, you’ll already appreciate the importance of experimenting with body language . The right posture and gestures can convey so much!

It’s just as critical to display impactful body language at the end of your speech since this is the last thing people will see.

What you do physically on stage should help your audience recall you for the right reasons.

Certainly, you can take a little bow and then walk confidently away from the podium. However, wouldn’t it make people recall you and what you told them better if you did something different?

Maybe you want to shimmy off stage with a dance move, skip or give a few low sweeping bows while blowing kisses to the audience? Use your imagination and find something that fits with your speech topic .

In the following video, Vikram did a somersault to conclude his speech and the audience went wild! (starts at 6:42)

7. Use a prop or visual

If you’ve brought a prop on stage and referred to it earlier in your speech, bring the attention of your participants back to it as you make your closing remarks.

Perhaps you’ve rolled a little suitcase behind you when you first walked to the podium as a visual about the personal baggage that we all carry. Well, grab the handle and give the case a little twirl to bring the audience’s eyes back to it.

Have you arrived on stage wearing a funny wig? You’ve probably set it aside so as not to distract from your words, but pop it back on your head at the end of your speech to help people make a connection to your entire message.

At the start of the following speech recording, the 2014 World Champion of Public Speaking Dananjaya Hettiarachchi pulled out the petals of a flower and threw them into a trash can. At the end of his speech, he pulled out a whole flower from the trash can to make a point. 

It was a 'wow' moment.

There are other options for leaving people with a visual that they’ll remember. Here are a few:

• Display a photograph – Try an eye-catching picture on a screen behind you that represents your talk. It could be an image of an endangered species or a clean shoreline if your topic was about the environment, for example.
• Unveil a hidden prop – Removing a cover from a prop that participants haven’t seen can indelibly lodge it in their mind’s eye (i.e., a scale model of building you’ve spoken about).
• Project a cartoon – Finish your speech with a funny cartoon or short video. This is entertainment that people really enjoy.
• Throw something   – You could toss out a few small gifts into the audience, shower the first few rows of people with confetti or do something else entirely.

Don’t forget, your prop or visual aid should relate back to your topic. If you’re talking about a wedding , then a confetti shower could be an unforgettable finish!

8. Surprise them

There are so many amazing ways to do this. The sky might just be the limit!

Your listeners will perk up at the mention of something unexpected and take the time to reflect on how it connects to your topic.

A club member once gave a speech about online Zoom meetings, and I suggested to her to wear a formal attire for her top, and home clothes for her bottom, so that at the end of her speech, she could stand up to reveal that juxtaposition and walk away.

That would be a surprise humorous ending.

Here are a couple of other methods to consider:

• Reveal an identity   – If your speech relates somehow to your own experience, keeping this information until the end can have people tuning in. On the other hand, there could be someone in the room that you want to introduce as having had a role in your story.
• State a fact   – End your talk with a startling piece of data that’s unfamiliar to your listeners.
• Give a timeline   − A variation on offering a fact that can have added oomph is to tell people something that has happened in the world during the time they’ve been listening to you – such as the number of births.

As always, have your surprise flow from the subject of your presentation.

9. Envision the future

Give your audience your take on the future. This will ignite a sense of curiosity, especially if they start to contemplate what it might mean for them personally.

Envisioning the future could be as simple as explaining what, in your mind, comes next or what you suggest needs to happen. Prepare a few words about what action needs to be taken to make a positive change, for instance.

Alternatively, you could forecast a future time when everyone will, or won’t, be doing something. Imagining the end of all wars around the world is one example.

Make your future image compelling with lots of detail. Draw on as many senses as you can to help participants to see, smell and hear your dream for the near or longer term.

You’ll have people quickly trying to connect the dots and the meaning of your speech.

10. Share a story

Polishing off your presentation with a short anecdote is another impactful method.

It should be a brief story that relates back to your speech. Tell people a tale that illustrates the point of your talk, and ensure that it’s both captivating and relatable.

You might want to give the ending to an anecdote that you spoke about earlier in your presentation, or a piece that just wraps everything up nicely.

When you think about, people will often quickly become engrossed in a story . It makes what you have to say more digestible, and more readily recalled.

11. Show your scholarly side

Construct a noteworthy closing by harnessing the strength of a few novel ideas. The following tips can, for sure, increase the memorability of your speech:

• Connect a quote − Ending with an inspirational quote, especially if it’s one the audience is familiar with, is a solid option. You can have a bit of fun with it, but be sure that it’s something that those listening can relate to, and not miss any cultural relevance.
• Rhyme your word s  – You could try your hand at writing a few lines of original poetry, or find something else that fits the bill.
• Try a metaphor – A metaphor can breathe more life into your final message. Albert Einstein used a metaphor when he said “All religions, arts and sciences are branches of the same tree.”

Any of these ideas will leave your listeners with something catchy, or special, to remember your presentation.

12. Thank them

Here’s another suggestion for a speech ending.

Say a few words of thanks.

You might express your appreciation directly to those in attendance that have been, hopefully, hanging on your every word. Thank them for showing up and giving you their time.

Additionally, you can talk briefly about your appreciation for others who may have invited you to speak or supported your presentation in some way.

This shows people very clearly that you’ve finished speaking.

However, if you had a strong conclusion, I wouldn't suggest this as it would weaken the impact of your conclusion and Call to Action.

How to Choose the Best Ending

Some of the ideas offered might lend themselves more to particular speech purposes. For instance, if your talk is intended to inspire it’s quite appropriate to finish off with a call to action.

And, you might feel more comfortable with certain options and gravitate towards them more readily.

Maybe you’ve already tired one or two of these methods?

Whatever the case, consider how your listeners are likely to respond to these examples, and decide on the ones that will work well with your speech.

Final Thoughts on Concluding a Speech

Once you’ve selected how you’re going to end your talk, prepare your lines .

There’s actually one school of thought that it makes sense to write your ending first and then build your speech from there. So, that’s something you might want to give a shot to.

Ideally, you’ll become practiced enough at public speaking , over time, that you’ll be able to memorize what you have to say. While it doesn’t have to be exactly what you wrote when you drafted your talk , it should be close enough.

In the meantime, your closing remarks are one of the two sections in your speech (the other is your opening) where you absolutely should memorize your lines .

This will help you ace your delivery, especially if you’re trying out a new way to end a speech that’s a little outside your comfort zone.

Happy experimenting!

25 Ways to End a Speech or Presentation

You have just given a great presentation that had your audience wrapt the entire time, and it is time to bring it to a close. Just as you want to start your presentation strong, you want to finish strong to really bring home your point and leave your audience with a positive lasting impression. Here are 25 effective ways to end a speech or presentation.

1. Plan Your Closing Remarks Word for Word You have to be careful about how you end your speech or presentation, so planning your conclusion word for word is the best way to go. Ask yourself what the purpose of this speech is, and your answer should involve the actions that you want to see be taken by your listeners after you finish speaking. Be clear about the end result you prefer to have, and it will become much easier to create a conclusion that will motivate your listeners to take that action. Sometimes planning your close before the rest of your speech is the best strategy.

2. Quote Depending on what kind of quote you use, it can stay with audience members long after they leave the room. If you are presenting a speech about how to motivate staffs at the workplace, you can share tips and techniques that have worked for you, but a powerful way of getting your message across to the audience is to wrap your message around a simple quote that is relevant to what you discuss.

“Research indicates that workers have three prime needs: Interesting work, recognition for doing a good job, and being let in on things that are going on in the company.” -Zig Ziglar

3. Call to Action The primary purpose of most business presentations is to compel the audience to take action. Use the last few minutes of your presentation to reinforce the call to action you seek. Whatever you say in telling the audience what to do, imagine an exclamation point at the end. Pick up your energy and tempo as you get to your conclusion, speak with authority and emphasis, and drive the final point home. Whether they agree or disagree with your message, you should make it perfectly clear to the audience what you are asking for. Examples of strong calls to action include:

“Finish the Fight” “Start the Adventure” “Improve the Process” “Contribute Today”

4. Summary Speeches have a simple formula. First, you tell people what you are going to tell them. Second, you tell them. Then, you tell them what you have told them. When you reach the end of your speech, say something like “Let me briefly restate my main points”, and you then list your main points one by one. By showing the audience how each point is linked with each other, they will learn to appreciate the structure of your message. Having a summary at the end is effective in getting the audience to understand why all of your points related to each other and mattered.

5. Close With A Story Especially if it is of personal significance to you, or if it illustrates how the presented content affects other people, telling a compelling story to end your presentation is one of the strongest ways to conclude. When approaching the end of your talk, you can say “Let me tell you a story that shows you what I mean” , then you tell the story that has a moral to it. You tell the audience what the moral is, and you don’t leave it to them to figure it out for themselves.

6. Humor Having a sense of humor lightens the mood of any speech, especially if your speech ends with laughs. Telling a joke that circles back into your core subject and repeats the main point you are making with a certain detail that makes the audience laugh will have a lasting impression. While it is not as easy as saying “Two bears walk into a bar”, highlighting a funny part of an otherwise serious story establishes common ground between you and the audience, and it won’t take away from the key points you were making in your speech.

7. Repetitive Close In some cases, repetition can be a negative thing, but when it comes to speeches and presentations it can play a pivotal role in motivating an audience. Find a phrase and structure it in a repetitive format that beats to its own drum, building to a crescendo ending of a motivational speech. As long as your chosen phrase remains consistent to the heart of your message, repeating the phrase brings the message home for your audience.

“Governments cannot legislate it. Judges cannot adjudicate it. Lawyers cannot litigate it. Politicians cannot appropriate it. Only you can orchestrate it.”

8. Be Poetic There are many great poems that contain messages that summarize the main points you want to make. Choose a poem that is moving, dramatic, or emotional, and it doesn’t necessarily have to rhyme. Some of the best poems ever made don’t rigidly rhyme word for word. As someone who writes speeches, this is the chance for you to express yourself in a creative way while you also keep the emphasis on the main points of your message. Delivering a powerful close to a speech sometimes involves having a poetic tone and structure, as long as you stay consistent with the core of your message.

9. A Running Clock PowerPoint has a feature where a timer is often seen in its software. You can use a timer to schedule breaks in between presentations, but you can also implement timers for speeches themselves, putting yourself on the spot as a speaker. In the “Create Your Own Change” talks run by marketing and advertising executive Dietmar Dahmen, a running clock accompanies his last statement. Dahmen normally says “Users rule, so stop waiting and start doing. And you have to do that now because time is running out.”

If you deliver a time-sensitive message and you want to urge your listeners to move quickly, add a background slide with a running timer to put more emphasis on your last statement.

10. Echo Close Focus on a single word in a quotation and continue to emphasize that word to echo your last statement. For example, if you want to wrap your message around the word “understand”, consider using it at least five times at the end of your speech. This will let the audience know that having a great understanding of the topic you are discussing matters.

“Once we understand what is required of us in advertising, we go forward with that knowledge. Successful advertisers understand that powerful messages sell. If you don’t understand how to sell, you can’t advertise. Understand that we are in this together as a team. Before we can grow our business, we must understand the business.”

11. Make It Clear You Have Concluded All too often there is the temptation for you to shuffle papers around, fidget with your clothes or microphone, or move forward, backward or sideways. If you do anything else aside from standing still like a tree, then chances are that you won’t make an impact when ending your speech. When you say your final words, they should be made clear. No ambiguity or confusion should be in the minds of your audience. They should know when it is over. When you finish, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

12. Title Close Your speech should have a provocative title attached to it. Having a title that encapsulates your message memorably will stay in the minds of listeners for some time. Use the title of your speech as your closing words to encourage your audience to think harder about what they have just heard, reinforcing the title of the speech that you referenced earlier. Mentioning the title of your speech at the end allows you to bring everything logically back full circle.

13. Blank the Screen If you are using slides for your presentation, consider blanking the screen towards the end of it. This will change the mood of the audience in the room and it will force them to put their focus back on you as you deliver your last statement. If you know you are working with an audience that loves to see visuals, blanking the screen will send a message of its own to keep things in perspective. Afterward, you can refer back to the visuals you presented and reveal to the audience the main reasons why you presented them.

14. A Visual Image Sometimes you will be speaking to an audience that needs to see an image at the end to remember all the key points of what you said. End your presentation with a riveting visual that connects to your last statement. Leave this slide on when you finish, and give your audience enough time after your presentation to look at this image. Remember that famous saying “A picture is worth a thousand words” , and apply that saying to this close. A lasting image reinforces your message.

15. Bookend Close If you want to give your speech a bookend, then you will have to refer back to your opening anecdote or quote and say something like “Now we have arrived at where we began.” After saying this, reiterate the message that you want your audience to remember. The classic three-part speech outline of “Tell them what you are going to tell them; tell them, then tell them what you just told them” will be completed with closings like this. By coming back full circle to what you said in the beginning, the entirety of your message will be remembered more clearly by the audience.

16. Movie or Book Close Making a reference to a well-known movie or book will allow the audience to view your speech from a different angle. If you want to provide a history lesson to the audience, you can refer back to the 1915 film “The Birth of a Nation” and its last line of “Liberty and Union, one and inseparable, now and forever!” , and use this line to relate to your political message. You can also refer to fictional stories like “The Prince and the Pauper” and how its ending can relate to a message about the economy. “That means that as long as you live, you’ll have money to live on. And if anybody’s unkind or cruel to you, they’ve committed an offense against the Crown.”

17. Thanking People or Companies There are times when it is appropriate for you to thank people publicly for helping you. These times include when you present a research paper and want to thank people involved in the project, presenting data or information obtained from a company or person, or when someone gave you considerable help in building a presentation that was particularly complex to begin with. If you are using PowerPoint to show slides, use its credits feature to spruce up your speech.

18. End with a Statement One mistake you will often make when you are just beginning your journey in public speaking is that you end your speeches by asking the audience a question. Upward inflection is a question, and this means that you are implying to the audience that there is more coming. Saving questions for the end doesn’t work well. Downward inflection is a statement. When you know for certain that you have a strong ending, you automatically speak with authority, which makes it easier to add impact with your voice and emphasize your message.

19. Let Them Applaud When you finish your speech, the audience members will want to give start clapping. What they will need from you will be a clear signal that now is the time to begin applauding. Some people will recognize sooner than others that you have finished. In many cases, when it becomes clear that you have stopped talking, the audience members will be silent. They may not know what to do until someone else does something. Within seconds one will start clapping, then another, and then the entire audience will clap. You look at the first person who starts clapping and say “Thank you”, and let the round of applause come.

20. Cartoon or Animation Sometimes a single visual image that doesn’t change won’t be enough to illustrate your final point to the audience. Depending on what your speech is about, you will find the need to use a relevant cartoon or short animation to convey your message to the masses. For example, if you want to warn people not to fall into any holes that the business world has in store for them, you can play a short clip of a cartoon character walking down a road and then falling into a hole. Have your message relate to becoming more aware of the dangers that can come from unhealthy work environments.

21. Third-Party Close Leverage the use of a quotation in the context of your message. Use the premise of that quotation to frame your closing. This will serve as a launching pad to lift up your message for the audience to better appreciate. Here is how you can conclude a speech on the importance of embracing change:

“Change plays a significant role in life. Recall the insight of President Abraham Lincoln, staring at a Civil War and fighting the near 100-year long tradition of slavery in the United States, Lincoln addressed change by saying:

‘The dogmas of the quiet past are inadequate for the stormy present and future. As our circumstances are new, we must think anew and act anew.’

We need to look at this old issue in a new way, not simply for today but to make our tomorrows more rewarding, more fulfilling, and more compelling because of the change we make today. With your help, we can think anew and act anew on the issue before us today.”

22. Callback Close If you started your speech with a story, but some activity in it wasn’t fully completed, it would be wise to finish your story and close it around your theme. Here is how to call back to your story:

“Remember that paintbrush that toddler held so gently in his hands? Well, now those same gentle hands are poised skillfully for designing graphics. Today he runs a graphic design company.”

23. Sing Song Close Ask the audience to repeat a phrase that you used several times in your speech. If your phrase happens to be “We finish the race together” , you repeat that phrase many times over, and just before you finish your speech, you say: “I know that all of you are talented and driven. I know that this race can be long and tiring, but we don’t quit on each other. We (pause) finish the race (pause until the audience responds) together.”

24. Surprise Introduction of a Person Making an emphatic final statement about your speech sometimes involves the element of surprise. Throughout your speech, you will mention a person you have known well to the audience, and they will start thinking about this person. They will wonder why this person is important to you. At the end of your speech provide a brilliant bridge to your conversations with the audience afterward by introducing that person on stage. Having that person attend your speech and confirm your message will make that person a success story in the eyes of the audience.

25. Rhetorical Question It is recommended to avoid asking the audience general questions where they expect more to come from your speech. However, asking a single rhetorical question, in a way that challenges the audience, can have an impact. Listeners are generally drawn into thinking about an answer, and they can engage when the question is provocative, or when it touches potentially sensitive areas in our lives. You could say “I’d like to end by asking you the future of grocery stores, will they be completely taken over by automation in the next 20 years?”

How you close your presentation will depend on the content and tone of what you have just presented. Regardless of which strategy you choose to use, closing your speech with one of these strategies will ensure that your presentation finishes strong and resonates with your audience.

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10 Ways to End Your Speech with a Bang

End your speech with an attitude , not a platitude .

Instead of firing off a perfunctory “thank you,” consider launching fireworks of final passionate thoughts from the podium.

With the flair of a fireworks finale, you’ll trigger spontaneous applause to a well-rehearsed, well-timed, and well-executed performance — a performance that reflects all the anticipation of a logger’s cry: Timbeerrrrrrrrrrr!

This article shows you how to close your speech with a bang.

Call Attention to the Close of Your Speech

Contrary to the prevailing practice of too many politicians and business and community leaders, the most influential speakers don’t end their speeches with a perfunctory and mundane “Thank you.” That’s too easy. And too lazy.

It takes creative thinking and a compelling delivery to end your speech with a mighty climax that relegates the perfunctory “thank you” as superfluous. No wonder that only seven of the 217 speeches listed in William Safire’s anthology Lend Me Your Ears: Great Speeches in History conclude with “thank you.”

Examples of How to End a Speech

“ Instead of firing off a perfunctory ‘thank you,’ consider launching fireworks of final passionate thoughts from the podium. ”

Consider these examples of resounding speech conclusions from Patrick Henry, William Jennings Bryant and Winston Churchill. You can learn from these to spark your creative energy and capture the spirit of ending with a bang.

On the brink of the American Revolution, the colonists were debating the war. Patrick Henry concluded a stirring speech on March 23, 1775 with this:

“Is life so dear or peace so sweet as to be purchased at the price of chains and slavery. Forbid it, Almighty God! I know not what course others may take but as for me give me liberty or give me death.”

At the Democratic National Convention in 1896, William Jennings Bryan concluded his stirring speech against the gold standard in national currency with the words that have become the title of his speech:

“Having behind us the producing masses of this nation and the world, supported by the commercial interests, the laboring interests and toilers everywhere, we will answer their demand for a gold standard by saying to them: You shall not press down upon the brow of labor this crown of thorns: you shall not crucify mankind upon a cross of gold.”

In the face of a German threat of an invasion upon England in World War II, Winston Churchill on June 18, 1940 called upon all of the British to brace themselves. He concluded his speech with the words that have become the title of the speech:

“Let us therefore brace ourselves to our duty and so bear ourselves that if the British Commonwealth and Empire lasts for thousands of years, men will say: ‘This was their finest hour.’”

End Your Speech on a High Note

Leading speakers end their speeches like the opera star—on a high note, vocally and intellectually. Just as the comedian should leave ‘em laughing, the speaker should leave ‘em thinking. Last words linger. Last words crystallize your thoughts, galvanize your message, and mobilize your audience.

Study the following 10 templates and adapt your speech to end your speech with a bang :

“ Just as the comedian should leave ‘em laughing, the speaker should leave ‘em thinking. ”

• Bookend Close
• Challenge Close
• Repetitive Close
• Title Close
• Sing Song Close
• Callback Close
• Movie Close
• Quotation Close
• Third Party Close

#1 – Bookend Close

For a bookend speech closing, refer back to your opening anecdote or quote and say, “We have arrived, now, where we began.”

Then reiterate the message you want your audience to remember. This will achieve symmetry in the classic 3-part speech outline : Tell ‘em what you are going to tell ‘em; tell ‘em, then tell ‘em what you just told ‘em.’

#2 – Challenge Close

Challenge your audience to a pply what you have told them in the speech.

If you were concluding a speech on the importance of taking action, you could say:

“Let’s turn from spectators into participants. Let’s recall the inspiring words of U.S. President Theodore Roosevelt who said: ‘Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to remain with those poor spirits who neither enjoy much nor suffer much because they live in the gray twilight that knows not victory nor defeat.’ We have too much to do to sit on the sidelines. We need you to step out of the gray twilight into the bright sunshine so that we can all see the dawn of a new day.”

#3 – Echo Close

“ Last words crystallize your thoughts, galvanize your message, and mobilize your audience. ”

Focus on one word in a quotation and emphasize that word to echo your final point.

For example, consider the five echoes of the word “do” in this ending to a speech on the importance of getting involved in the education process:

“More than 450 years before the birth of Christ, Confucius said: ‘What I hear, I forget; what I see, I remember; what I do , I understand.’ Let’s do it together. We’ve heard what we have to do . We’ve seen what we need to do . Now is the time to do it, and, together, we can do it.”

#4 – Repetitive Close

Find a phrase and structure it in a repetitive format that strikes the cadence of a drummer, building to a crescendo ending of a motivational speech:

“Architects cannot renovate it. Businesses cannot incorporate it. Churches cannot inculcate it. Developers cannot innovate it. Engineers cannot calculate it. Governments cannot legislate it. Judges cannot adjudicate it. Lawyers cannot litigate it. Manufacturers cannot fabricate it. Politicians cannot appropriate it. Scientist cannot formulate it. Technicians cannot generate it. Only you can orchestrate it.”

#5 – Title Close

Give your speech a provocative title that encapsulates your message memorably. Then, use the title of your speech as your closing words to stir your audience to think more fully about what they just heard, reinforcing the title of the speech that you referenced earlier.

Hint : Try writing the ending of your speech first to better construct the title.

#6 – Sing Song Close

Ask the audience to repeat a phrase that you used several times in your speech.

Let say your phrase is: “Together, we can win.” You repeat that phrase over and over again. Then just before your close, you say: “I know that all of you are talented, all of you are driven. I know that none of us can do this alone, but (pause) Together (pause) we can (pause until the audience responds.)

#7 – Callback Close

Refer back to a story you told where some activity was not fully completed . Then pick up the story and close it around your theme.

For example:

“Remember those bubbles that four year old held so gently in his hands? Well now those same gentle hands are now poised skillfully around the hearts of hundreds of people. Today he is a heart surgeon.”

#8 – Movie Close

For example, in concluding a speech on the maturity of a product line and the need to leave the past behind and create new and different products, an executive concluded a speech with a reference to growing pangs. The speaker alluded to the final scene in the movie Summer of ‘42 . The main character is Hermie. Now an adult he is reminiscing about his lost adolescence.

“ ‘Life is made up of small comings and goings. And for everything we take with us, there is something that we leave behind. In the summer of ’42, we raided the Coast Guard Station 4 times. We saw 5 movies. And we had 9 days of rain. Benji broke his watch. Oskie gave up the harmonica. And in a very special way, I lost Hermie, forever.’ So too this year, in a very special way, we have lost our old company in a very special way. Now we are moving on to a stronger, more mature company.”

#9 – Quotation Close

Use a famous quotation to harness the audience’s attention, much like turning on a spotlight.

For example, if you were concluding a speech on the importance of maintaining self confidence in the face of adversity, you could say:

“We have to be like the bird –the bird that author Victor Hugo one observed – the bird that pauses in its flight awhile, on boughs too light, – on a branch that is likely to break– feels that branch break, yet sings, knowing she hath wings.”

#10 – Third Party Close

Take the use of a quotation up a notch with the Third Party Close. Leverage the use of a quotation in context of your message. Use the premise of that quotation to frame your finale so that it serves as a launching pad to lift your message high for the audience to more fully appreciate.

If you were concluding a speech on the importance of embracing change, you could say:

Change has become a way of life to a better life. We have to recall the insight of President Abraham Lincoln, on the brink of Civil War and fighting the near 100-year long tradition of slavery in the United States dating back to George Washington and Thomas Jefferson, who owned slaves. Lincoln looked change directly in the eye and said: “The dogmas of the quiet past are inadequate for the stormy present and future. As our circumstances are new, we must think anew and act anew.” And so must we. We need to look at this old issue in a new way, not simply for today but to make our tomorrows more rewarding, more fulfilling, and more compelling because of the change we make today. With your help, we can think anew and act anew on the issue before us today.”

Your Speech Ending Challenge

May you think anew about ending your speeches. Try one of these 10 techniques and turn the podium into your personal fireworks platform.

Fire off spectacular ideas with blazing after thoughts. Light up your audience with insight. Fire your most poignant salvos in the fleeting seconds of your speech. And make sure your message resounds in your audience’s ears… with a bang!

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25 comments.

A very nice example for “#5 – Title Close” is Mark Hunter’s winning speech http://www.markhunter.com.au/sinkFullOfGreenTomatoes.aspx

Great posting — lots of good closings. In my experience, endings where you circle back to the beginning are particularly effective, as are endings that get the audience to do something (small) that’s relevant to your topic — one that the author doesn’t consider.

Great article, Pete. I especially like #7 – The Callback Close. I am a speech coach and recently blogged about how to end a presentation. Like you, I also chose fireworks as my image and metaphor. I would appreciate your feedback! http://sarahgershman.blogspot.com/2010/07/end-with-fireworks.html

Thanks, Sarah

I LOVE THE ECHO CLOSE!

This are great points that will help me a lot. I’m enrolled in NOVA CST-100 and I have a speech do this Wednesday. I’ll make sure to use this helpful tips since i have a tendency of starting my speeches strong but not being able to close strong. Thank you.

Thank you for publishing tips on how to make a provocative closing speech. Your article has helped me a lot. More power and Mabuhay!

These are brilliant! Thanks so much! Kathleen

So true! It is so awesome!

You could also end your speech or essay with a poem, like #9.

Was looking for an ending for a speech that i had to give to Drs, nurses on their cultural evening celebrations and i found wonderful thoughts here. Appreciate all who have contributed.May this effort put in reach many more.

Just read CALLBACK CLOSE. A fascinating one for me and many of the others.

I’m trying to write a speech about the extinction of the Moa bird and I don’t know how to finish it.

These are awesome! Thanks a million! 🙂

Awesome!!!!!!

very helpful. I fired up to write a powerful ending to my speech!

I think that all of these are really good ways to end your speech but, there are so many to choose from, that its really hard to choose like just one.

Awesome advice learned a lot. Was very insightful and helpful.

This was really a blast. I prefer number three”the echo close”. It was the one that drew my attention and I think I will always use it when ending my debate. Thank you

Yes, your comment reminds me of the ending to a poem by one of the world’s favorite authors, Robert Frost’s “Stopping by the woods on snowy eve…” (Or something to that effect: unable to take the time to look it up but think this is the ending: “…and miles to go before I sleep. Miles to go before I sleep.” Thanks for reminding me of it with your comment…;-)

This was very useful info i loved it

#6 ‘Sing song close’ works wonders. I had tried it during my speech & it was an instant action with the audience participation.

Thanks so much for your experience, examples and wisdom on how to better communicate, the key to understanding and even world peace.

I like the your speech ending challenge

DLungan, this is one of the best, if not the best article I have read on the topic. Thank you for sharing!

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RT @ANU_RSAT: 10 Ways to End Your Speech with a Bang: http://t.co/vzcgJAYvp5 . How many of these will we see at #ANU3MT2014, I wonder? #phdc… — @thesiswhisperer Sep 9th, 2014

“Instead of firing off a perfunctory ‘thank you,’ consider launching fireworks of final passionate thoughts from… http://t.co/EOIIHLDCsn — @wconferences Sep 11th, 2014

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10 Ways to End Your Speech With a Bang https://t.co/KCR201YcuE by @6minutes — @BenjaminBallA Feb 21st, 2016

It’s all about how you leave them. Check out 10 ways to end your speech with a bang: https://t.co/mMBr8CVf6f — Release Your Voice (@ReleaseUrVoice) Jun 29th, 2016

Worried about ending your speech? Here are a few techniques and some great examples: https://t.co/JF6cQ71AIH — @NicoleLAckman Sep 5th, 2016

10 Ways to End Your Speech With a Bang https://t.co/1MyIXtVZDq — @MelSherwood_ May 8th, 2017

10 Ways to End Your Speech with a Bang https://t.co/q9PFPiPOTE via @6minutes — Meet Me Next (@MeetMeNext) Jun 23rd, 2017

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9 Blog Links

Pivotal Public Speaking » 10 Ways to End Your Speech with a Bang — Oct 13th, 2009

10 Ways to End Your Speech with a Bang | Speech Topics — Jul 6th, 2011

Public Speaking: Making Your Last Words Last « LEADERSHIP MINTS — Sep 19th, 2011

Three Simple Tips on How to Deliver a Powerful and Persuasive Speech | Art Marketing - Maria Brophy — Jan 31st, 2012

2. Effective opening and closing | The Perfect Presentation — May 16th, 2012

Kissing Sleeping Beauty With More Than Lip Service « LEADERSHIP MINTS — Jun 13th, 2012

End Your Speech on a High Note » BNI Marin Chapter – Network 54 – Join Today — Aug 6th, 2012

The Big Finish, or how to end a speech with oomph. « Speak for Yourself — Feb 13th, 2013

Strengthening Your Q & A Punch « LEADERSHIP MINTS — Jul 18th, 2013

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How to End a Speech with Impact

Last Updated: February 13, 2023 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 39,521 times.

If you're hoping to wow your audience as you end your speech, there are lots of ways you can capture their attention and leave a lasting impression. Repeating the main points in your speech is a great way to make sure your listeners remember your message. You can also do things like tell a personal story, refer to a famous quote , or add humor to the end of your speech to make it really stand out.

Choosing an Impactful Strategy

• If you had three main points in your speech, try to summarize your topics by having one sentence for each point.
• You might even summarize your points in one sentence by saying, “Remember, tell your family you love them, spend time outdoors, and make time for your hobbies.”

• You might challenge the audience to spend more time with their loved ones, volunteer in the community, or smile at five people each day.
• For example, if your speech was about the importance of taking a break from technology, you might challenge the audience to spend a couple hours a day technology-free.
• Ending your speech by encouraging people to take action will leave them feeling motivated, and they'll be more likely to remember your main talking points.

• For example, if you're speaking about volunteering, you might tell a story about a family's reaction to the house they were given after you spent time building it.
• While your story shouldn't be too long, give enough details for it to make sense and create a full picture for the audience.

• Your line might be, “Take time to listen,” or “Make positive change.”
• If you've repeated it several times throughout the speech, the audience might even say it back with you at the end.

• You might quote Martin Luther King, Jr. by saying, “Darkness cannot drive out darkness; only light can do that.”
• Search for the perfect quote by pulling up your online search engine and typing in “quotes about” and then a general theme that you'd like to convey, such as “hard work” or “hope.”

• If you're giving a speech at a school, you might finish it by asking, “What are you going to do to make time for reading?” or “How are you going to use your knowledge to impact the future?”

• For example, you might say, "I hope my speech kept you on the edge of your seats—hopefully because you were interested and not thinking about getting up to leave."

Perfecting Your Tone

• If you find yourself speaking quickly, take a breath in between each sentence to help slow you down.

• Practice mastering your voice inflection in front of a mirror before your speech, paying attention to how your voice sounds as you're speaking.
• For example, you might raise your voice when saying super important points in your speech, or end a question in a higher voice to get your point across.

• Stand up tall and look at the crowd as you're finishing your speech.
• If you notice yourself getting a little louder as you're ending your speech, this means the passion is coming through in your voice.

Expert Q&A

• Your conclusion should be about 10-15% of your speech. Thanks Helpful 2 Not Helpful 2
• Avoid ending your speech abruptly without signaling that it's coming to an end. Thanks Helpful 2 Not Helpful 3

You Might Also Like

• ↑ https://uark.pressbooks.pub/speaking/chapter/closing-a-speech/
• ↑ https://westsidetoastmasters.com/article_reference/12_ways_to_end_your_speech.html
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://canuwrite.com/speech_one_liners.php
• ↑ https://courses.lumenlearning.com/publicspeakingprinciples/chapter/chapter-12-vocal-aspects-of-delivery/

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How To End A Speech

Putting together and delivering an effective speech takes time and the right strategy. One of the most challenging aspects is figuring out how to end a speech effectively. You might have prepared a fantastic opening and delivered a compelling message, but if you fail to wrap up your speech in a powerful and memorable way, your audience may leave feeling unsatisfied or even forget what you said altogether.

Many speakers struggle with their closing words, whether it’s because they run out of time, they lose their train of thought, or they simply don’t know how to bring everything together in a cohesive and impactful way. This can lead to a lack of confidence, anxiety, and even embarrassment, all of which can significantly hinder your ability to communicate your message effectively.

In this article we’ll explore some proven tips and strategies, show you three simple techniques that summarize your message and key ideas, and explain how to get your audience members to take action. You’ll start delivering the final words of your speeches with confidence and know you’re leaving a lasting impression on your audience. Whether you’re a seasoned speaker looking to polish your skills or a newcomer to public speaking , this article will help you overcome the hurdles of ending a great speech so you can deliver a powerful and memorable message every time. Your last words will be your most impactful words.

Why is a Conclusion Important?

“Great is the art of beginning, but greater is the art of the ending.” Henry Wadsworth Longfellow

The conclusion of your speech is arguably the most critical part. It’s the pinnacle of your persuasion, the culmination of everything you’ve talked about so far, and it’s the moment when you state your final call to action. This is why it’s crucial to devote sufficient time and attention to crafting your last inspiring words and final point.

Your conclusion is where you’ll leave your audience with the most significant take away from your speech. These closing words are the last impression they’ll have of you and your key message, and it’s where you can reinforce the key message points you’ve made throughout your presentation. By reiterating your main message and summarizing your key arguments, you can ensure that your audience remembers your message long after your speech is over in such a way that inspires them to take action.

The conclusion is also where you summarize your entire speech and make your final call to action. Whether it’s encouraging your audience to remember and take specific actions, supporting a particular cause, or adopting a new way of thinking, your conclusion is the time to motivate your audience to act. This is where you can challenge them to make a difference, do something, or think differently about a particular issue.

Most importantly, your conclusion can make or break your speech. A weak or ineffective ending can leave your audience feeling unimpressed or even confused, undermining the impact of your entire presentation up to that point. Conversely, a strong and impactful conclusion can leave a lasting impression on your audience, motivating them to take action and inspiring them to share your message with others. It even has the potential to turn an average persuasive speech into an unforgettable speech.

Because the conclusion of your speech is so important, it’s worth taking the time to ensure that your final words are as effective as possible. By crafting a strong and impactful conclusion, you can leave your audience with a lasting impression, and ensure that your message is remembered long after your closing statement.

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

What is a good closing message?

A good closing is a bookend to your opening, but is much more concise. It should resolve the entire presentation. In the beginning you grab your audience’s attention. Next you navigate them through all the parts. Finally you introduce your call to action so the audience knows what to expect. Your speech’s closing message should fulfill the classical requirements of any story: a strong beginning, a solid middle, and a decisive end.

To fully understand how your closing message connects with your opening you’ll need to first understand the three parts of your opening and how to think about them: Opening Gambit, USP, and Point B.

Opening Gambit

The Opening Gambit is a series of short sentences to get the audience engaged and establish a need for your idea, concept, or solution. Suasive recommends the following seven Opening Gambits .

• Rhetorical question Get your audience thinking about your message by posing a meaningful question that is relevant to them. Scott Cook, the founding CEO of Intuit, used a rhetorical phrase when making a presentation at the Robertson, Stephens, and Company Technology Investment Conference in San Francisco. He began with: “Let me begin today’s presentation with a question. How many of you balance your checkbooks? May I see a show of hands?” Almost everyone’s hand went up. “Okay. Now how many of you like doing it?”  Everyone’s hand went down. He had their focus because he got them moving their body and used an easy question that would resonate with everyone. If he had launched into his presentation with a detailed description of Quicken accounting software, he likely would have lost them. Instead, he engaged the audience with a personal question and got them focused on thinking about their checkbooks.
• Factoid You can convert any question to a simple, striking statistic or factual statement to capture your audience’s attention. For instance, instead of asking, “How many iPhones are sold each year?” (which cedes control of the floor), turn it into a Factoid: “185 million iPhones are sold every year.” The Factoid you choose should be related to the main theme of your presentation and not just dropped in for shock value. We’ve all heard off-the-wall statements that only serve to throw the audience off track all the while never coming back to the main point thread or thesis.
• Retrospective/Prospective A Retrospective (backward) or Prospective (forward) look allows you to grab your audience’s attention by moving them in one direction or another, away from their present, immediate concerns. Consider this technique as a flashback or flashforward, or “That was then, this is now.” For instance, you could refer to the way things used to be done, the way they are done now, and the way you project them being done in the future. Technology companies often choose to start their presentations with a look back to earlier functions to contrast how their new technology disrupts the same functionality: library search before the internet, cassette tapes before digital music, brick and mortar shopping before e-commerce, a rat’s nest of tangled wiring before Bluetooth, and keypad entry before facial recognition.
• Anecdote An anecdote is a brief human interest story. “Personal stories” have recently become the holy grail of storytelling . A tsunami of consultants, courseware, workshops , seminars, blogs, and publications are now advising individuals and businesses to develop their great speeches and presentations by reaching deep inside themselves for a heartwarming opening anecdote. People naturally identify with other people, and a personal story can create empathy.
• Quotation You can also use a relevant quotation from a well-known, reliable source such as William Shakespeare, Winston Churchill , John F. Kennedy, Tom Peters or, as many businesspeople do, Sun Tzu’s The Art of War . Yet the best famous quotation is something from a third party that credentializes you, your idea, or your company. Whichever you use, be sure to tie the quotation closely to your content.
• Aphorism An aphorism is a well-known saying, maxim, or idiom. Because of its familiarity, as soon as you state an Aphorism, it rings a bell in your audience’s minds. They may not even recognize the source, but it brings them to attention.
• Analogy Analogies help explain complex subjects. If your business involves highly technical or specialized products, services, or systems, a simple analogous comparison can help clarify. During the early days of the internet, companies developing networking products analogized the web to highways: with main roads to represent carriers, interchanges to represent routing and switching equipment, on-ramps and off-ramps to represent local carriers, and tolls to represent revenues.

COMMUNICATION WITH PURPOSE

Unique Selling Proposition

Once you’ve stated your Opening Gambit, it’s time for your Unique Selling Proposition (USP). The USP is a succinct summary of your business, describing the basic premise that describes what your company, product, or service does. One of the most common complaints about presentations is “I listened to them for 30 minutes, and I still don’t know what they do!” The USP is what they do.

The Opening Gambit grabbed your viewer’s attention and established need, and your USP demonstrates your solution to that need with maximum clarity. It summarizes the body or middle part of your speech. The best USPs are short and are communicated in one sentence.

Which company’s USP is “Melt in your mouth, not in your hand?” 

Did you guess it? M&Ms of course.

Point B is your call to action. It’s how you end your speech with a bang and plan to bring your audience to action. The Opening Gambit, USP, and Point B are all connected in a sequence that feeds into one another.

Here’s an example of a full sequence from Opening Gambit to Point B.

• Opening Gambit (Anecdote): Last year, one of Acme’s customers had a flood in their home. The sprinkler system broke and damaged all the furniture, carpets, and other possessions. Not only did they lose their home, they took a big financial hit.
• Link: This customer is like many customers who purchase a basic policy not customized to their individual needs. That means being just one step away from disaster.
• USP: Acme Insurance has a solution. We can provide you with a customized, value-added package of insurance that provides for your Individual needs to protect you against serious financial loss.
• Proof of Concept (POC)–evidence that your USP is worthy: That’s why Acme is one of the fastest-growing insurance brokers in the state.
• Link: I know that you’ll want to take advantage of this opportunity…
• Point B: …and sign up for this important coverage today.

You can see how all three elements feed into each other. One can’t effectively exist without the other. What’s great about the three steps is they compromise your entire speech outline on a macro level, and you can also use them again on a micro level within the closing section of your presentation.

Three Ways to Close a Speech Effectively

“Tell ’em what you’ve told ’em” is a classic closing technique that involves summarizing your main points and reiterating your message in a clear and concise way. This technique helps to reinforce your key ideas and ensure that your audience remembers them long after your speech is over. By summarizing your main points and restating your message, you can drive home the key takeaways and leave a lasting impression on your audience.

“Tell ‘em what you’ve told ‘em” is your closing, a bookend to your opening, and includes three key elements: a Bookend Gambit (like the Opening Gambit but more concise), Recap (of the agenda and your main points), and Point B (call to action).

The Bookend Gambit is a powerful technique that involves referencing your Opening Gambit in your closing remarks. This technique creates a sense of closure and brings your presentation full circle, leaving your audience feeling satisfied and fulfilled.

A brief Recap of your agenda is the second element of the closing technique. By summarizing what you’ve covered you can reinforce the key points you’ve made and drive home your message in a powerful and impactful way.

Point B is the third element and involves making a clear and compelling call to action in your closing remarks. This technique encourages your audience to take specific actions based on the message you’ve delivered, whether it’s signing a petition, making a donation, or simply changing their behavior. By providing a clear and actionable next step, you can motivate your audience to take action and make a difference.

What is a Strong Concluding Statement?

A strong concluding statement is critical for leaving a long-term impression on your audience and motivating them to take action. You want to end your speech with your audience thinking about your objective, willing to do what you want them to do. It’s the last thing they hear you say at the end of your speech, and for many leading speakers it holds the most weight.

One of the most effective ways to close your speech with a bang is with a clear and concise call to action, also known as Point B as discussed above. This final remark should be a short and powerful statement that encapsulates the central message of your presentation and inspires your audience to act.

For example, let’s suppose that in your opening statement you said, “So that we can control our own destiny, I’m seeking your approval and a budget to start this unit.” In your closing statement, you might shorten this message to “All we need is your approval.” This statement is short, clear, and to the point, emphasizing the importance of your request.

Need Help Closing Your Speech?

Putting all the pieces of your speech or presentation together takes know how. The good news is because it’s more science than art, anyone can learn how to do it with the right training. A good presentation has all the parts of a good compelling story – a beginning, middle, and end. The only difference is the pacing and delivery techniques, but story is still at the heart. With practice and preparation, you can improve your speech writing and delivering skills, and make sure your ideas are heard and considered.

So whether you are preparing for a job interview, a presentation at work, or an entire speech in front of a large audience, remember to believe in yourself, focus on your key points, and prepare to the best of your ability. When it’s time to deliver your closing remarks, be sure to incorporate the three techniques you learned in this article and we’re confident you’ll make an impact.

How to tell your story so the audience feels it’s their story.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers public speaking classes for organizations and individuals. To date, we’ve coached over 600 CEOs and helped individuals in some of the world’s largest companies including Netflix , eBay , Sonos , Lyft , and Freshworks .

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The 7 Most Powerful Ways To End A Speech

• December 26, 2019

The ending of your speech. It contains the last words your audience will hear you say. They might also be the words that change everything. And so, knowing how to end a speech is very important. In my article on how to start a speech , I mentioned that the two most important parts of a speech are the introduction and the conclusion.

One reason why the introduction and conclusion are very important is the Primacy and Recency effect, also called the Serial-position effect . It is a cognitive bias of how humans remember series of events. We tend to remember the beginning and ending more than the middle. And so, when you treat the conclusion of your speech with levity, it not only makes you look unprofessional, it also depletes the overall strength and impact of your speech.

Unfortunately, some too many speakers do not take the conclusion of their speech seriously. I have seen cases where a speaker comes to the end of a slide and says, “oops! I guess this is the end,” or any other statement that reflects a thoughtless ending. You don’t want to be that person.

The conclusion of your speech is your last impression you have on your audience; it lingers. It is just like a good movie with a terrible ending. No matter how good the beginning and middle of the movie is, you leave the theater disappointed. And you most likely wouldn’t recommend it to a friend.

There are two things that you should do in the conclusion of a speech, no matter the approach you decide to adopt in your closing. Let’s look at these two things before we discuss the seven strategies to end a speech.

When you get to the conclusion of your speech, you have to slow down. Make each word count with the use of more pauses. Be intentional and emphatic. You want your audience to know that you are wrapping up. Doing this will enhance the impact of your closing message. 

Give a call to action

I think every speech, particularly persuasive speeches, should have a call to action. What do you want your audience to do based on what you just told them? Don’t ever assume they would use their initiative and take action. If you need them to do something, tell them at the end of your speech.

Now let’s look at some of the most effective ways to end a speech.

1. End with a summary

You’ve spent some time talking to your audience about a subject. One of the most important things that you can do is to recap all that you’ve said. You want them to remember and take to heart all you just told them. Example:

“ I will end by reminding us of these very important points… ”

Some speeches might not require you to list every point. But what is the one thing that you talked about that you want them to remember? Example;

“ If you forget every other thing that I have said today, I want you to remember this one thing… ”

2. End with a story

Just as opening with a story if effective, closing with a story is very powerful. Not just any story, but a story that relates to your subject matter and one that has a call to action. Because stories are easy to remember, your conclusion, and ultimately the message of your speech, stays with your audience for a very long time. For example, I still remember some of the speeches that I heard as a child. Such is possible because they contained stories.

3. End with a quote

Saying a relevant and preferably memorable quote can make your ending impactful. There are many quote out there. Quotes from famous figures (preferable). Those that you can tie to your speech. Find a quote that leaves a strong impression on your audience. For example, in a speech on climate change, you could end like this:

I will end with the words of Barack Obama, “Climate change is no longer some far-off problem; it is happening here; it is happening now.”

4. End with the introduction

Going back to your introduction is also a great way to end your speech. It is an indication that your speech has gone through a full circle.  If you started with a story, you could end be revisiting the moral of the story as your call to action.

Take this example. I started a speech telling the story of an eagle hatched with chickens. I ended the speech along the lines of:

“Are you like the eagle hatched with chickens? Do you feel like you are living a life that is beneath you? Just as that eagle came to itself…”     

5. End with a question

Sometimes you want your audience to keep thinking about what you just told them. Nothing could be more effective than asking a question or series of questions. Remember, questions make us think. For example. Let’s say your speech is on physical fitness. You could end your speech like this:

“What are you going to do about your physical health when you walk out of these doors? Are you going to sit and complain about how bad things are? Or are you going to take control of your life and make transformational changes? I urge you to make the right choice.”

6. End with a stylistic device

Stylistic devices or rhetorical devices are key elements in persuasive speeches. Some examples of rhetorical devices are anadiplosis, anaphora, asyndeton, polysyndeton, synecdoche, and a host of others. Ending with a rhetorical device leaves the audience motivated, energized, and excited. Here is how Winston Churchill ended his “We Shall Fight on the Beaches” speech with anaphora:        

“We shall go on to the end. We shall fight in France; we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches; we shall fight on the landing grounds, we shall fight in the fields and the streets, we shall fight in the hills; we shall never surrender…”

7. End on a high note

No matter how dreary your speech is, you want to leave your audience cheerful, motivated, aware, having an assurance that things could be better, that there is a solution, and so forth.  So, make sure to end your speech on a positive note.

You just read through the most effective ways to end a speech. I encourage you to practice and use these strategies to end your speeches. When you do, you will notice a phenomenal difference in your speeches.

Solomon Asine

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How to end a speech

By BBC Maestro Lifestyle Business Last updated: 31 October 2023

When you’re delivering a speech or presentation, you want to leave the audience with a lasting impression. But how do you do that? When it comes to how to end a speech, there are various tactics you can use, depending on your topic and style – but here are some of our favourites. 

• Why is the end of your speech important?
• Use the power of three
• Ask a rhetorical question

Call to action

• Avoid new information
• Stay engaged with your audience

Why is the end of your speech important? 

Closing your speech effectively gives you one last chance to leave your audience with a memorable impression. The conclusion is the last thing your audience hears, meaning you can reinforce your message, whether you’re aiming to deliver a motivational speech, persuade your audience to make a purchase, are trying to teach them something, or simply want to make them laugh.    By recapping your key points in the conclusion, you can reinforce your message and ensure your audience leave having understood what you were trying to say. Depending on the theme and topic of your speech, it’s also an opportunity to evoke emotions, leaving your audience feel inspired, motivated, or moved by your message.    A powerful closing statement can turn a good speech into a great one. So, if you want to make an impact but you’re not sure how, here are some ways to end your speech with a bang. 

Use the power of three 

When preparing your talk, think about the three main points you want to convey. If, right before you were due to take the stage, you were told that your speech was being cut down from 30 minutes to 15, what three things would you want to ensure you spoke to your audience about?    You can structure your speech around these three points, and you should also revisit them in the closing statement of your speech. The repetition will help to drive home your message, and your audience is more likely to remember these three important points.     Choosing to focus only on three things in your conclusion will also help to keep your conclusion succinct and memorable. 

Ask a rhetorical question 

If you want your speech to linger with your audience long after you’ve finished speaking, consider asking a rhetoric question as you’re closing your speech.     When you pose a question, even if you’re not asking for answers, it encourages your audience to actively think about your speech topic. Depending on the subject, a rhetorical question can make your audience feel reflective, inspired, or curious – and when a speech has emotional impact, the audience is more likely to remember it. 

Ending your speech with a call to action is a good idea if you’re hoping to persuade your audience to do something after listening to you, whether it’s signing a petition, donating money, or purchasing a product.    Being clear in your call to action explicitly tells your audience what you want them to do and turns them from passive listeners to active participants. Not everyone who’s listened to your speech will go on to take action, of course.     But if you don’t ask, you don’t get, so closing with a call to action may well increase your chances of success. 

Avoid new information 

Whatever you do, don’t introduce new points or topics in your final words. Your conclusion is the place to round up what you’ve told the audience and reinforce your message – not introduce new ideas.    Adding in new information right at the end can feel disjointed and leave your listeners feeling confused. By introducing a new topic or idea at the end, it can dilute your message and take away from your main points.    If you do have more you want to share, or you get to the end of your talk and realise you’ve forgotten something important, consider whether you could send additional information via email or social media after the talk, or even if you could deliver a follow-up. 

Stay engaged with your audience 

Sometimes there’s a temptation to rush through the conclusion to get your speech over and done with quickly, especially if you’re nervous about public speaking.    But speaking too quickly can be distracting for the audience, making it difficult for them to process your final words – which are, after all, the ones you want them to remember the most.    So, try to keep a comfortable pace throughout your speech, and stay engaged with the audience until the end. Maintain eye contact and be mindful of your non-verbal communication by smiling, using open body language, and varying your tone as you speak. 

Whether you finish your speech with a call to action, a thought-provoking question, or with three powerful points, your conclusion should leave a lasting impression on your audience. If you can master the art of the closing statement, you’re sure to deliver speeches that resonate.    If you want to learn more about the art of public speaking, take a look at Richard Greene’s BBC Maestro course, Public Speaking and Communication . Richard has coached everyone from Princess Diana to the United States Senate, and in this course, he shares his expert insights with you, too.   

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How To End A Speech Excellently: 12 Concluding Tips

How To End A Speech Presentation: The ending part of a speech is very much as important as the beginning and the body of speech. It is necessary to be intentional about not neglecting speech closure. Speech cannot be completed in isolation of any of its components. In other words, what makes a speech, a speech is the fact that its generally accepted format is wholly adhered to without reservation. So much attention is normally given to the introductory part for obvious reasons which include the fact that it would go a long way stirring up the interest of the audience towards the speech.

Same level of attention and effort is made in respect of the body of a speech for the reason that it is the substance of the speech and contains the information intended to be passed. But it seems that little or no attention is given to the conclusive part of a speech because it is generally believed that conclusion is always never a big deal.

This is purely a misconception. A speech without a good end may loose its purpose. Not just for ending sake; the enthusiasm with which the speech is begun with must be sustained up till the ending part. That is what makes a perfect speech. Having pointed out the necessity of sustaining the initial efforts up till the end of a speech, here are best ways to end a speech.

Recommended: How to start a speech perfectly well

Tips to end an interesting speech with impact, joke or quote

1. Ensure to Complete Your Speech Presentation Within The Time Alloted to you:  I choose to consider this first because it is a non-negligible factor which people tend to neglect. The fact is this; whenever you run out of the time allotted to you during your speech, your conclusion bears the consequences.

Circumventing this situation from occurring is the first step to ensuring that your speech is well ended. It is better to summarize your points while presenting the body of the speech (because this seems to be the part that costs more time). And interesting fact is that summarizing or hitting on the body of your speech whenever time factor calls for it, does not frustrate you from illustrating your points better.

This is because, those points would still be implicated during your conclusion. It is at towards the end of your speech that you’d wrap up your entire points. The attention of the audience is better sustained if this technique is correctly employed. On the other note of this heading, once your time has been clearly allotted, the audience would become conscious of that. Things you say outside your time may be less compelling, no matter how resounding the points are.

And when it is on your notice that you have already gone out of your time, it makes you unstable. The point here still is that your ability to work within time is the first best way to end a speech. Whenever you run out of the time allotted to you, your conclusion bears the burden.

2. Employ a Conclusive Tone:  While getting to the end of your speech, it is a formality to end with a conclusive tone. This shows that you are carrying your audience alongside your speech far way up till the conclusion. Tone is as a device helps to sustain the attention of your audience. It suggests perfect communication. You shouldn’t be found ending your speech abruptly or as a surprise.

That’s wrong. Your tone should be able to dictate or suggest the stage at which you are in your speech. Your audience should be able to predict that you are rounding off. Tone is not farfetched. It is the manner in which your speech is expressed. Trying to master a conclusive tone? Employ the appropriate intonation and articulation, be confident as to show that you understand and believe in your speech (this will make you sound convincing), employ the tone of sorrow, supplication, pity, hope, etc, where appropriate. All these put together, your tone should always suggest that you are concluding.

Also see: How to start a conversation with someone easily

3. You Can Use “in Conclusion”: This is straight. While ending your speech, you can use words which suggest the coming to an end of your speech. Words such as; in conclusion, that being the case, I choose to drop my biro by…, having said all that is necessary, in the absence of every other material point, and the host of them. Use such words only when you are sure that you’re concluding.

Remember that your audiences are flowing with you; don’t sway them into believing that you are concluding whereas you are still in the body of the speech. It is an abuse of the formality. Asides that, it can be annoying. Use conclusive clauses only when you are sure that you’re concluding.

4. End With a Summary : Having marshaled out your points while you were presenting the body of the speech, it is never enough. Your audience shouldn’t be surprised that you’ve ended. You need to wrap up all your points in a summary manner. You need to reiterate certain grave points to their hearing.

Remember that it is from the points which you’ve made at the body of your speech that your conclusion should be drawn from. Formality demands that you summarize them. Asides formalities, the audience expect and await your points to be reiterated.

Always end with a summary of your points. You know and understand your points better, and you’ve said a lot already. It is necessary to restate them towards the end of your speech in a summary manner.

Recommended: How to be a good conversationalist

5. Refer Back To Your Introduction : Towards your end, always remember where and why you started. Your introduction is the basis of your speech. It is the spike which gave rise to the totality of your speech. Your introduction is in fact the purpose of your speech. Your introduction extends to the issues which you’ve raised in your speech.

These issues are never resolved if you fail to connect the dots of the introduction and body if the speech to the conclusion. Resolving the basis of your speech makes it a successful one. And to achieve that, you must towards the end of your speech, refer back to the introduction which had identified the basis of your speech.

6. Make Use Of Rhetorical Questions : By the time you start heading to the end of your speech, certain issues must have been raised in the mind of your audience. That’s not enough. Try to put up rhetorical questions towards the end of your speech where necessary.

It is an amazing device to employ. Rhetorical questions suggest that your speech is purpose driven. Thus, it has a direction; you understand your points, the issues and the possible solutions.

Also see: Challenges facing youths in the society today and solutions

7. Proffer a Solution : Having highlighted your points, you probably must have raised certain issues in the mind of the audience. Don’t leave them unattended to. Relax their mind by suggesting a solution. Your solutions must be credible, verified and realistic. It shouldn’t be such that will raise more questions in the mind of the audience.

8. Call Your Audience to Action: Having suggested solutions, you must make a point towards its enforcement. This is done by urging the audience to do this or that.

It could simply be to urge them to find reasons with your line of speech, or to put the solutions which you have suggested into work.

Also see: How to speak in public without fear

9. Use a Summary Slide : Towards the end of your speech, if you are using slide, it would be more appropriate to shoe the summary of your speech in the slideshow instead of showing a thank you slide. Your thank you should be verbally expressed instead. The summary slide could just contain a list of your head points.

10. Thank the Audience : It is true that you may have educated the audience. Maybe you’d think they owe you a thank you instead. No, that’s not it. Your audience has just given you the platform to popularize your capability.

They had just sacrificed their time and patience to come for you, stay for you and hear you. They had maintained decorum during your speech. That’s a lot of consideration. You owe them a thank you. You’ll have to tank your audience respectfully. The thank you doesn’t need to be stretched. A formal thank you will suffice.

Also see: How to read and remember anytime

11. Know the Stage Exit : This is an addendum benefit. You should try to understand the structure of the stage before hand. Understanding the stage design gives you confidence.

Know the entrance and the exit. This will save you an awkward moment of finishing with your speech and not knowing what to do next.

12. Exit the stage enthusiastically : With all the energy you came up to the stage with, you definitely won’t remain the same after your speech.

Yet, you still have to maintain that enthusiasm up till the end of your speech. Your tiredness shouldn’t be shown to the audience. Maintain the energetic pace with which you began with. Try not to fluctuate.

Recommended: How to become a successful lawyer

A speech is a session of speaking especially a long oral message given publicly by a person. It could be a debate, occasion speech, demonstrative, persuasive, informative, etc. the tips outlined in this article are applicable to them all. Mastering the best ways to end a speech makes the totality of your speech unfettered.

Edeh Samuel Chukwuemeka, ACMC, is a lawyer and a certified mediator/conciliator in Nigeria. He is also a developer with knowledge in various programming languages. Samuel is determined to leverage his skills in technology, SEO, and legal practice to revolutionize the legal profession worldwide by creating web and mobile applications that simplify legal research. Sam is also passionate about educating and providing valuable information to people.

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The "W" sound is considered a rounded sound too. Try saying the "W" sound without rounding your lips...you can't because that is how the sound is made.

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15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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Opinion | Stop California from ending anonymous free…

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Opinion | Stop California from ending anonymous free speech online

There’s nothing safer in politics than blaming social media for all of America’s problems, whether mental illness, racism, or even our collapsing republic’s virtue. Meanwhile, nearly every politician’s convenient response is to control speech and deny access to social media. Although the federal effort to ban TikTok is receiving the most attention, California — whose laws dominate the many global social media companies headquartered there — has just proposed new laws that could obliterate free speech worldwide.

The new laws would require all social media users to verify their age, thus potentially requiring an identification tie-in, and that users with more than 25,000 followers upload and confirm their personal identifying information. These requirements could terminate the ideals of free speech — and anonymity — that our republic was founded on. Allowing for speakers to anonymously express their views helps ensure truth, not dogma, to prevail in the public arena.

Given our nation’s history — its founding by patriots who, for their own safety, spread the truth and an alternative vision for our nation in anonymous pamphlets and essays against an increasingly oppressive state, such as Thomas Paine’s fiery “Common Sense” — an implicit ban on online anonymity in the name of children’s safety is ludicrous and out of touch with history. Those seeking to end anonymous speech, by extension, are either ignorant or willful tyrants hoping to suppress Americans’ most basic rights.

At the federal level, “national security” concerns created a Republican-led bipartisan coalition marching towards banning Chinese-owned TikTok. That proposed ban, which would allow the president to selectively ban social media companies he or she doesn’t like, hopefully won’t pass. Should the Patriot Act be any indication, however, it’s clear Democrats are not the only party willing to throw Americans’ rights to the wayside for short-term electoral gains.

At the state level, we see Republicans and Democrats passing social media access laws that require some kind of age verification — and thus tying accounts to government identification, implicitly ending anonymous speech online. The proposal, Senate Bill 976 by Sen. Nancy Skinner, D-Berkeley, to require social media companies to determine if users are minors would effectively require any social media company based in California to adopt its new rules tying some kind of effort at age identification to social media accounts.

If this proposal passes, anonymous, online free speech would essentially be terminated for every American, leaving behind even the kind of small whistleblower who  uncovered  Los Angeles Metro funding taxpayer-funded transportation contractor spending on public events for “compensated partnerships” with “community and faith-based organizations” in an apparent vote-buying scheme.

If that’s not bad enough, California is poised to go one step further, which is even more ominous because as the global headquarters of most social media companies, California has the ability to pass laws that have global impact.

An even more extreme California  bill from Sen. Steve Padilla, D-Chula Vista, would require social media companies to verify users with more than 25,000 followers with their name, phone number, and email. Users with more than 100,000 followers would need to provide government-issued ID.

Companies that fail to end anonymous free speech for larger accounts would face state lawyers authorized to “seek injunctive or other equitable relief against a large online platform to compel compliance with the bill.” In other words, any company that refuses to out their influential anonymous users would be sued out of existence.

Admittedly, the use of AI deep fakes and other deceptive practices to sway elections — the supposed rationale for the anonymous outing bill — could be a major problem for low-information voters, but the solution to bad information is better information. On X, the Community Notes feature allows individuals to correct information in real time. This feature has targeted statements, AI generated and real, across the political spectrum, including presidents Trump and Biden, demonstrating that real-time correction of falsehoods can easily be rectified by citizens, not the government.

While concerns about online safety and misinformation are legitimate, the measures to end online anonymity risk stifling dissent, inhibiting whistleblowing, and setting a dangerous precedent for government intrusion into digital spaces. Instead of curtailing free speech, efforts should focus on improving citizens’ ability to make better judgements by expanding historical and financial literacy. Trust in the public’s ability to discern truth from falsehood is essential for a functioning democracy, and California’s proposed legislation that undermines this trust jeopardizes the foundation of American governance. To protect the right to anonymous, free speech online, citizens across the world must demand California legislators reject these tyrannical bills.

Kenneth Schrupp is a journalist covering California politics and policy. His commentary and analysis have been published by Newsweek, RealClearPolitics, and the Pacific Research Institute.

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Jimmy graham pens heartfelt speech to new orleans in cryptic instagram post, share this article.

View this post on Instagram A post shared by Jimmy Graham (@thejimmygraham)

This might mean goodbye. Jimmy Graham did everything short of saying he was retiring in a recent Instagram post . The New Orleans Saints legend thanked Saints fans and penned a heartfelt message to the city and the team, which is customary when a player is leaving a team. Seeing that Graham is 37 and already spent a year away from football, this feels like an implied retirement. Graham is also preparing to row across the Arctic in July 2025 , so stepping away from the game to prepare for that adventure seems logical.

After a seven-year hiatus, Graham returned to the team that drafted him back in 2010. It took the entire season to learn how to use him, but Graham excelled in his limited role once the Saints called his number. His 6 catches on the year all went for touchdowns or first downs. His impeccable effectiveness feels like a proper send off even though he didn’t even hit 100 yards receiving.

For clarification, Graham never said he was retiring. The message does feel eerily similar to a retirement speech. Maybe he left that out on purpose to keep us on our toes.

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Trump promotes Lee Greenwood's 'God Bless The USA Bible': What to know about the book and its long journey

• Former president Donald Trump encourages supporters to buy Lee Greenwood's "God Bless The USA Bible," a project inspired by Nashville country musician's hit song.
• Resurgent version of Greenwood's Bible project a modified version from original concept, a change that likely followed 2021 shake-up in publishers.

After years with few updates about Lee Greenwood’s controversial Bible, the project is again resurgent with a recent promotion by former President Donald Trump.

“All Americans need to have a Bible in their home and I have many. It’s my favorite book,” Trump said in a video posted to social media Tuesday, encouraging supporters to purchase the “God Bless The USA Bible.” “Religion is so important and so missing, but it’s going to come back.”

Greenwood — the Nashville area country musician whose hit song “God Bless the USA” inspired the Bible with a similar namesake — has long been allies with Trump and other prominent Republicans, many of whom are featured in promotional material for the “God Bless The USA Bible.” But that reputational clout in conservative circles hasn’t necessarily translated to business success in the past, largely due to a major change in the book’s publishing plan.

Here's what to know about the Bible project’s journey so far and why it’s significant it’s back in the conservative limelight.

An unordinary Bible, a fiery debate

The “God Bless The USA Bible” received heightened attention since the outset due to its overt political features.

The text includes the U.S. Constitution, Bill of Rights, Declaration of Independence, Pledge of Allegiance, and the lyrics to the chorus to Greenwood’s “God Bless The USA.” Critics saw it as a symbol of Christian nationalism, a right-wing movement that believes the U.S. was founded as a Christian nation.

A petition emerged in 2021 calling Greenwood’s Bible “a toxic mix that will exacerbate the challenges to American evangelicalism.” From there, a broader conversation ensued about the standards by which publishers print Bibles.

Gatekeeping in Bible publishing

Greenwood’s early business partner on the project, a Hermitage-based marketing firm called Elite Source Pro, initially reached a manufacturing agreement with the Nashville-based HarperCollins Christian Publishing to print the “God Bless The USA Bible.”  

As part of that agreement, HarperCollins would publish the book but not sell or endorse it. But then HarperCollins reversed course , a major setback for Greenwood’s Bible.

The reversal by HarperCollins followed a decision by Zondervan — a publishing group under HarperCollins Christian Publishing and an official North American licensor for Bibles printed in the New International Version translation — to pass on the project. HarperCollins said the decision was unrelated to the petition or other public denunciations against Greenwood’s Bible.

The full backstory: Lee Greenwood's 'God Bless the USA Bible' finds new printer after HarperCollins Christian passes

A new translation and mystery publisher

The resurgent “God Bless The USA Bible” featured in Trump’s recent ad is an altered version of the original concept, a modification that likely followed the publishing shake-up.

Greenwood’s Bible is now printed in the King James Version, a different translation from the original pitch to HarperCollins.

Perhaps the biggest mystery is the new publisher. That manufacturer is producing a limited quantity of copies, leading to a delayed four-to-six weeks for a copy to ship.  

It’s also unclear which business partners are still involved in the project. Hugh Kirkman, who led Elite Service Pro, the firm that originally partnered with Greenwood for the project, responded to a request for comment by referring media inquiries to Greenwood’s publicist.

The publicist said Elite Source Pro is not a partner on the project and the Bible has always been printed in the King James Version.

"Several years ago, the Bible was going to be printed with the NIV translation, but something happened with the then licensor and the then potential publisher. As a result, this God Bless The USA Bible has always been printed with the King James Version translation," publicist Jeremy Westby said in a statement.

Westby did not have the name of the new licensee who is manufacturing the Bible.

Trump’s plug for the “God Bless The USA Bible” recycled language the former president is using to appeal to a conservative Christian base.

“Our founding fathers did a tremendous thing when they built America on Judeo-Christian values,” Trump said in his video on social media. “Now that foundation is under attack perhaps as never before.”

'Bring back our religion’: Trump vows to support Christians during Nashville speech

Liam Adams covers religion for The Tennessean. Reach him at [email protected] or on social media @liamsadams.

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The United States vs. the iPhone

Washington’s crackdown on big tech is coming for apple..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From The New York Times, I’m Sabrina Tavernise and this is “The Daily.”

[MUSIC PLAYING]

Last week, the Justice Department took aim at Apple. It was the latest and most sweeping in a series of anti-monopoly cases against the Titans of Silicon Valley. Today, my colleague David McCabe on “The United States versus the iPhone.”

It’s Tuesday, March 26.

So David, there was big news last week out of Washington, and that was that the US government filed suit against Apple. And this is just one in a series of cases that the government is making against big tech. The last time you and I talked, of course, Google was the one that was going on trial. So tell me about this case against Apple.

So for five years, the federal government, through the Department of Justice and the Federal Trade Commission, has been pursuing these investigations and ultimately bringing lawsuits into whether the biggest tech companies have broken antitrust laws. And these are laws that are designed to stop companies from throwing their power around. And they have brought a spate of these lawsuits.

They sued Google for abusing monopolies in online search and advertising technology. They’ve sued Meta which owns Facebook for allegedly stamping out nascent competition when it bought Instagram and WhatsApp. And the government sued Amazon for allegedly squeezing the third-party merchants that use its site.

And while the individual allegations in each one of these lawsuits varies, the basic argument is this, that these companies have illegally maintained monopolies or otherwise subverted competition, that it’s been bad for the economy, it’s reduced choices for consumers, it’s limited innovation, and it’s led to higher prices. And last week, the Justice Department filed one of these lawsuits against Apple. And this lawsuit is, in some ways, the most sweeping we have seen yet.

It targets what is one of the most valuable companies on the planet. Apple is worth trillions of dollars. And it takes aim at the heart of Apple’s business, a product that is recognizable to billions of consumers around the world and has changed daily life as we know it, and that’s the iPhone.

So David, the last time we talked, you taught me that simply being a monopoly in and of itself is not illegal. If lots of people like a company’s product and it ends up as a monopoly because of that, that’s OK. But if the company uses its power of bigness to keep competitors out, that’s when a company crosses into the illegal territory. So what are we seeing the government argue here?

That’s right. If a monopoly is maintained through exclusionary or predatory means, that’s when a company starts to violate the law. And that’s exactly what the government is arguing Apple has done here. And particularly the theme that they’ve hit on again and again is exclusion. That Apple excluded other companies from offering products that compete with its own services or excluded other phones or devices from interacting with the iPhone in a way that was really good for consumers, and that those things were designed to make a consumer more reliant on the iPhone and make it harder for them to switch away from the iPhone, and that all of these things built what the Justice Department is calling a moat around the iPhone.

A moat, like a moat around a castle?

Precisely, yeah, filled with alligators, drawbridge, the whole deal.

OK, so give me a better sense of this metaphor.

So think of Apple as a medieval lord of some kind. Apple’s got its castle. In the castle is the crown jewel, the iPhone and also all the people who use the iPhone because that’s the heart of Apple’s business, all the people using the iPhone, using the services Apple sells you through the iPhone.

And around the castle is this deep moat with the alligators. The drawbridge is pulled up. And the moat makes it hard to get out of the castle. It also makes it hard for competitors to get in and get at those users.

Got it. So that metaphor is clear. So what exactly does the DOJ allege?

So the first thing the government argues Apple does to build this moat is it simply doesn’t allow other companies to offer apps on the iPhone that might diminish the value of the phone to users. And there are a number of examples in the lawsuit about this. But the first one that really matters is digital wallets. So it has become increasingly common for consumers to pay for something, like let’s say you go to a coffee shop to pay by tapping their phone against the little payment terminal rather than taking their credit card out.

On the iPhone, only Apple is allowed to provide a digital wallet like that. It’s called the Apple Wallet. And the Department of Justice is saying that they don’t allow other companies to offer that kind of service because it might reduce Apple’s hold on iPhone users and make it less costly for those users to switch to a different phone and take their digital wallet with them. So that’s one example.

And by less costly, you mean it will be easier to switch out of an iPhone.

Exactly. Another way the government says Apple built its moat is by not allowing users to download game streaming apps.

What’s a game streaming app?

A game streaming app lets you play a video game like you’re watching a show on Netflix. Instead of downloading the game directly to your phone, you play it on a remote computer far away from you.

So streaming video games basically.

Exactly, streaming video games. And the government says that if iPhone users were allowed to stream video games, that it would make the phone less valuable to them. Because the iPhone has a really powerful computer chip, it can play games directly on the phone. But if game streaming makes that unnecessary, the government says why would they need the expensive, powerful iPhone in the first place?

Got it. So basically trapping them in this more expensive environment than is needed for this gaming thing.

So what else is the government alleging here?

The government says that Apple has also built its moat by making sure that the iPhone doesn’t work very well with other types of devices that aren’t made by Apple. And there’s two examples of this.

One is the smartwatch.

So Apple makes a device called the Apple Watch. It’s very popular. It tracks people’s fitness. It lets them respond to notifications and send text messages directly from their wrist.

People’s wrists are beeping all the time now.

Exactly. But other companies make smartwatches too. And the government says that the iPhone works less well with those other devices not made by Apple than it does with the Apple Watch. A prime example of this is that users can respond to notifications directly on their Apple Watch. If they’re using a non-Apple smartwatch, they can’t do that in the same way.

And the government says that that’s all an attempt to make it harder for people to leave the iPhone. Because once they own the expensive Apple Watch, they’re not going to want to switch phones and the watch. That would be much more costly, hundreds of dollars more costly.

The next example is messaging.

Right, the green and the blue like someone doesn’t have an iPhone basically.

Exactly. So I have an iPhone. And if I’m talking to someone who also has an iPhone and Apple’s messaging app, the messages are blue.

There are things like an indicator of when one of us is typing. The videos that we send are really rich. The conversation is encrypted by default, which makes it more private.

But if I’m talking to someone who has an Android, their messages are green. You don’t have things like that typing indicator. The videos can be more pixelated, the government says. The conversation isn’t encrypted.

And the government says that Apple has designed this dichotomy, the green bubble, blue bubble dichotomy, in order to create a stigma around phones that are not the iPhone, suggests their lower status, and that indeed non-iPhone users suffer from a social stigma because they don’t have an iPhone. And the Department of Justice says that this is particularly acute for teenagers and presents data that 88 percent of teenagers say their next phone will be an iPhone. And the government quotes someone at Apple saying that making messages compatible or more compatible across types of phones would just open the door to iPhone families giving their kids Androids.

Interesting. So David, I have to tell you, this is the point in the episode where I admit to you that I do not have an iPhone.

I have an Android phone and maybe I suffer from social stigma. I’m one of those green messages in your phone. In fact, I think I was this weekend.

But I guess it was about five years ago, I just stepped out of the castle and swam across the moat. And it actually wasn’t that hard. So I guess I’m wondering, how the DOJ is saying that this actually harms consumers if you can just leave like I Did What’s the actual harm?

Well, first of all, the statistics suggest switching rates are relatively low from iPhone to Android. That relatively few people have an iPhone and then they go and buy an Android.

So you’re saying, first of all, Sabrina, you’re weird.

Not weird, but perhaps statistically anomalous.

So while data suggests that not that many people switch, the government is saying that Apple has a durable monopoly over smartphones in the US. They’re saying that by revenue, Apple has a more than 65 percent share of smartphones generally and a more than 70 percent share of what they call performance smartphones. So think about high-end devices from companies like Apple, or Google, or Samsung.

And then because Apple has built this very effective system, this effective moat for maintaining that monopoly, that it does not have to compete with the Samsungs and the Googles of the world in a full-fledged way. And that the way that harms consumers first and foremost is because they don’t have to compete on price. That they can continue to charge high prices for the iPhone because there is an absence of competition here.

So essentially, the government is arguing that Apple, by dint of having this, what it calls monopoly, this captive audience basically, is charging more to consumers.

That’s right. And the government argues that there are other harms too, ones that might be a little less material, but that Apple’s monopoly might harm the possibility of future innovations. That they’re not allowing companies to go create and offer an iPhone cloud gaming service. That they’re not allowing companies to go and create an awesome digital wallet for the iPhone. That effectively, they’re making it impossible for companies to go out and invent new good things for consumers.

So the government offers one idea here, which is you could imagine another company, let’s say it’s a bank or Venmo, would offer its own digital wallet on the iPhone and could offer a benefit to users like cash back every time they use that digital wallet. And if you play that out, there could be a competitive process where Apple offers its own rewards to get people to use the Apple Wallet. But what the government argues here is that basically that whole process of competition that leads to new benefits for consumers has been short circuited by Apple when it denied the ability of other companies to put their own digital wallets on the phone.

Because the companies who would be inventing those new good things can’t go to the main platform they’d be selling it on because they’re blocked.

Right, that they’re denied from accessing that product to a big part of the market and so it’s not worth doing.

So David, just listening to you lay all of this out, it really seems like Apple is doing what every company tries to do, which is to make it hard to leave their own products and switch to a competitor’s products, keeping itself sticky. But I guess I’m wondering, is that actually illegal? Isn’t that just smart business?

Well, and that will be the question for the judge who is hearing this case.

They will have to look at the arguments laid out by the DOJ, at the arguments laid out by Apple, and figure out, did this cross a line from simply aggressively competing to something that was against the law? And all of these cases come down to two stories, one that the government tells about a company that has perniciously stepped over the line and one the companies tell about how in fact they’re providing benefits to consumers and competing fairly. And Apple already tells a very different story here. It says that what the Department of Justice presents as this evil moat around the iPhone, that bundle of practices, are, in fact, one of the company’s greatest strengths.

We’ll be right back.

OK, so, David, you just said that Apple is arguing that its defenses, this moat that they’ve built that the government is arguing is unfair and illegal, is actually one of its greatest strengths. So tell me about that. What is Apple saying exactly?

Apple is saying that these steps that it’s taken that the Department of Justice is painting as illegal are, in fact, designed to create an experience that consumers love and that keeps them safe. A major argument for Apple is that a lot of these practices are good for security. And you’ve probably noticed that Apple has marketed itself as a more private option, a more secure option. They run ads about the privacy of the iPhone. They’ve gotten into a big fight with the government over encryption in the San Bernardino shooting several years ago.

I remember this. The FBI actually got the guy’s phone, the phone of this mass shooter, but then couldn’t get into it because the encryption software was so strong on the iPhone.

Exactly. And Apple is saying that that commitment to security lives in a lot of these practices that the government is targeting. A great example is the wallet. So the way they exclude other companies from making digital wallets is they don’t let them access the physical chip that interacts with the technology at the coffee shop to make the payment. And Apple says they don’t do that because they want to create the safest and most secure experience for users when they go to pay for their coffee with their sensitive banking information.

But more broadly, the argument that Apple is making here is that all of these practices to control the system around the iPhone, to control the experience for users on the iPhone, it’s about creating a magical experience for iPhone users where everything works together. And Apple is saying that users love the end result. They love this experience and that Apple is going to defend that experience from government intervention.

So Apple is basically saying, look, they’re not trapped. They can leave any time they want. They want to be here.

That’s right. And they want to be there because they love their Apple products.

They want an iPhone.

Right, exactly.

So what about the top line argument the DOJ is making that Apple actually has an illegal monopoly on smartphones, that Apple has cornered the market?

So Apple says that’s just not true. So you may remember, the Department of Justice is arguing that Apple has by revenue in the United States more than 65 percent share of the total smartphone market. Apple says, no, no, no, the way to understand this is it’s a global market.

Because outside the United States, iPhones are far less popular, Androids are more popular. And so Apple is saying, if you count the whole world, we have about a 20 percent share of the smartphone market. We don’t have a monopoly at all.

Oh, interesting. So Apple is saying, look, you’ve got the wrong universe. The universe, not the United States, the universe is the world. That’s where we’re competing.

Right, that’s exactly what they’re saying.

So David, how do we think this is actually going to go for Apple? It’s been in court on some of these issues before. So what do those cases tell us?

What they tell us is that Apple fights back hard. And when it does make changes, they’re largely around the margins of the business. They’ve not radically changed their business in response to government pressure or pressure from court cases. So there’s a couple examples of this.

One really contentious point over the last several years has been that the only way for a developer to get their app onto the iPhone is to sell in Apple Store. And if you sell in Apple Store, once you offer some in-app purchase, imagine a subscription or some other digital good that you buy in the app, you have to use Apple’s payment system, which takes a commission as high as 30 percent.

Now, Apple has a new high-profile lawsuit on its hands.

The game developer Epic Games has filed a lawsuit against Apple.

And so Epic Games —

Epic Games, they make Fortnite. And Fortnite is hyper popular —

— which makes the very popular game Fortnite, sued Apple. And they alleged that this whole system was anti-competitive.

Now, the legal complaint seeks to establish Apple’s App Store as a monopoly.

Apple says, you can’t go around our system and buy directly from Epic Games, from Fortnite. You have to buy through us.

They were trying to basically bypass the payment system, not pay that potentially as high as 30 percent commission.

Well, Apple stock tumbled a little over 3 percent today after a judge’s ruling in the company’s court battle with Fortnite.

And the judge in the case did require Apple to ease some of its restrictions on app developers.

Under the ruling, app developers will now be allowed to send users to other payment systems.

But it wasn’t all bad for Apple.

But the judge didn’t make them abandon their business model entirely.

The judge also sided with the tech giant on every other key point in the case.

So that’s kind of a win for Apple although slightly mixed one.

Apple did make changes, but they didn’t have to abandon the golden goose entirely. Another example is in Europe where —

The company faces fresh charges from the European Commission over its App Store practices.

The European Commission fined Apple 1.8 billion euros in early March for allegedly thwarting competition among its music streaming rivals. And this was driven by complaints from companies like Spotify, which say that Apple exerts an unfair amount of control over the relationship that they have with their consumers.

The competition commissioner said the company had, for a decade, abused its dominant position in music streaming apps.

But it’s an example of Apple fighting back. They say they’re going to appeal this fine and it’s expected that process will go on for some time.

So this is again rivals alleging that Apple is abusing its privileges and bigness with the App Store. And this is being investigated by the European Union.

Exactly. The pattern has been relatively clear over and over again. Software developers have accused Apple of taking onerous fees and applying unfair policies to their businesses.

Apple has fought back. When Apple has lost those fights, they’ve agreed to make minor concessions. But often they have continued to push back and continued to fight.

Now, all of this, of course, is the App Store we’ve been talking about, that’s not the DOJ case. the DOJ case is much bigger.

That’s right. So effectively, the aggressive control that Apple exerts over app developers that Spotify and Epic Games have been arguing about, the government is saying that Apple uses that control in all kinds of different ways to build this moat that protects the thing it really cares about, the iPhone. And it’s probably worth noting here that Apple says that they are changing some of the practices that are laid out in this lawsuit, that they’re going to make it easier for messaging apps on different phones to talk to each other and become more permissive for gaming apps. But it’s unclear how those changes might impact the case.

David, how much of an uphill battle does the DOJ face here? I’m thinking back to the case we talked about against Google and it did seem like quite a climb for the DOJ to actually prove its case against this tech giant.

Proving these cases is difficult. And you’re dealing with a company with almost limitless legal resources. They’re going to fight back hard.

And it will take a long time. These cases usually drag on before trial for multiple years. Apple is expected to file a motion to dismiss the DOJ lawsuit.

So that will provide an early sense of how strong the case is. But the truth is the current leadership of the Justice Department may not be in place when this case finally goes to trial. So they filed something that may well outlive them.

And how does that political change affect the case? Presumably they’ll continue it.

Well, a new administration could do what they wanted to with the case. This investigation started under a Republican president so it’s possible a new administration would keep things going. But they could also settle with Apple or withdraw the case. All those things remain options as they go to trial.

Got it. And what is the DOJ’s dream scenario here? What does it want to have happen with Apple?

So the Justice Department has asked, first and foremost, for the court to stop them from doing the things described in the lawsuit, stop them from excluding certain types of apps, or making certain products less compatible with the iPhone than Apple’s own products. But the devil will really be in the details of the judge’s ruling. If the judge rules that Apple broke the law in a lot of different ways, that may influence how the Department of Justice ultimately asks the judge to fix matters in this case.

So they could ask for changes to Apple’s behavior. They could ask for changes to the structure of Apple. But they really are holding their cards fairly close to the vest while they wait to see how a court rules on the substance of the allegations.

So David, I just want to step back here for a second and really think about what the government is doing here. It’s taking one of the single-most valuable companies in the world and is trying to fundamentally change the way that company operates. That strikes me as a potentially risky thing to do. It could be very damaging to this valuable American company, and as a result to the US economy.

Well, the government says that it’s worth it. That enforcing the competition laws in this country is good for the economy. And they’ve really leaned on the Justice Department’s long litigation with Microsoft at the turn of this century.

Basically, they’ve been arguing that Microsoft would force to allow things like Apple’s own iTunes product onto Windows. And as a result, it opened the door for Apple to build this whole ecosystem that resulted in the iPhone. So what the government believes is that, yes, they are accusing a major company of wrongdoing, but that in doing so, they will open the door to innovations that we can’t even conceive of.

So there would be a net benefit for both American society and for the economy.

But David there’s an interesting tension here. Of course, the government is arguing that all of these things are in service of a better, brighter future in the American economy, but a lot of people would say they choose Apple products because they like them better. They like Apple’s ecosystem.

They like being in the castle. So I guess there’s a real contrast there with what the government’s trying to do. Because, fundamentally, at the end of the day, this company is quite popular with consumers.

Well, and the government presents itself, first and foremost, as a law enforcement agency. That here is a company that, regardless of how popular its products are, has broken the law and needs to be held to account. But this is a really fascinating moment for reasons that go beyond any one case. Think about what’s happening here. The government has filed lawsuits against the biggest defining American tech companies of our era and it’s promising that this will lead to an era of new innovation, of better choices for consumers, even lower prices. And now we’re going to see whether or not they were right. And consumers will see it in the way that these products change in the way that this industry, which defines so many aspects of American life, operates going forward.

David, Thank you.

Thank you for having me.

Here’s what else you should know today.

I shall put the draft resolution to the vote now.

On Monday, the United Nations Security Council passed a resolution calling for an immediate ceasefire in Gaza, breaking a five-month impasse in which the United States vetoed multiple calls for a halt to the fighting. The US abstained from the vote, allowing the resolution to pass.

The result of the voting is as follows — 14 votes in favor, 0 votes against, 1 abstention.

The draft resolution has been adopted as resolution 2728, 2024.

The US faced immediate criticism from Israel’s Prime Minister Benjamin Netanyahu, who canceled meetings in Washington between an Israeli delegation and US officials, a public rebuke to President Biden who had asked for the meetings. And President Vladimir Putin of Russia acknowledged for the first time that the bloody assault on a concert hall near Moscow was executed by, quote, “radical Islamists.” However, he continued to assert that Ukraine probably played a role. Putin said that the tragedy was likely ordered by Ukraine, asserting that the assailants were on their way there after their attack and saying, quote, “The question is, who benefited from it?”

Finally, Donald Trump is all but certain to become the first former US President to stand trial on criminal charges after a judge on Monday denied his effort to delay the proceedings. The trial, in which Trump will be accused of orchestrating the cover up of a sex scandal surrounding his 2016 presidential campaign, will begin on April 15. Today’s episode was produced by Carlos Prieto, Mooj Zadie, and Eric Krupke with help from Summer Thomad. It was edited by Liz O. Baylen, contains original music by Brad Fisher, Dan Powell, Marion Lozano, Diane Wong, and Elisheba Ittoop, and was engineered by Alyssa Moxley. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Sabrina Tavernise. See you tomorrow.

• April 1, 2024   •   36:14 Ronna McDaniel, TV News and the Trump Problem
• March 29, 2024   •   48:42 Hamas Took Her, and Still Has Her Husband
• March 28, 2024   •   33:40 The Newest Tech Start-Up Billionaire? Donald Trump.
• March 27, 2024   •   28:06 Democrats’ Plan to Save the Republican House Speaker
• March 26, 2024   •   29:13 The United States vs. the iPhone
• March 25, 2024   •   25:59 A Terrorist Attack in Russia
• March 24, 2024   •   21:39 The Sunday Read: ‘My Goldendoodle Spent a Week at Some Luxury Dog ‘Hotels.’ I Tagged Along.’
• March 22, 2024   •   35:30 Chuck Schumer on His Campaign to Oust Israel’s Leader
• March 21, 2024   •   27:18 The Caitlin Clark Phenomenon
• March 20, 2024   •   25:58 The Bombshell Case That Will Transform the Housing Market
• March 19, 2024   •   27:29 Trump’s Plan to Take Away Biden’s Biggest Advantage
• March 18, 2024   •   23:18 Your Car May Be Spying on You

Hosted by Sabrina Tavernise

Featuring David McCabe

Produced by Carlos Prieto ,  Mooj Zadie and Eric Krupke

With Summer Thomad

Edited by Liz O. Baylen

Original music by Brad Fisher ,  Dan Powell ,  Marion Lozano ,  Diane Wong and Elisheba Ittoop

Engineered by Alyssa Moxley

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music

Last week, the Justice Department took aim at Apple, accusing the company of violating competition laws with practices intended to keep customers reliant on their iPhones.

David McCabe, who covers technology policy for The Times, discusses the latest and most sweeping antimonopoly case against a titan of Silicon Valley.

On today’s episode

David McCabe , who covers technology policy for The New York Times.

Background reading

The lawsuit caps years of regulatory scrutiny of Apple’s suite of devices and services.

Read about five major U.S. cases targeting Big Tech .

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

David McCabe covers tech policy. He joined The Times from Axios in 2019. More about David McCabe

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Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic.

Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Watch Stella Young, I’m not your inspiration, thank you very much (9 mins) on YouTube

Video source: TED. (2014, June 9). Stella Young, I’m not your inspiration, thank you very much [Video]. https://youtu.be/8K9Gg164Bsw

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. Today you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch What really matters at the end of life (19 mins) on YouTube for how BJ Miller ends with a powerful thought and a powerful word.

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination.

Source: Miller, B. J. (2015).  BJ Miller – What really matters at the end of life [Video]. TED. https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch Life begins at the end of your comfort zone – Yubing Zhang (10 mins) on YouTube for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea.

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Source: TEDx Talks. (2015, June 8). Life begins at the end of your comfort zone – Yubing Zhang [Video]. YouTube. https://youtu.be/cmN4xOGkxGo

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch How to escape education’s death valley (19 mins) on YouTube for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Source: TED. (2013, May 10). How to escape education’s death valley – Sir Ken Robinson [Video]. YouTube. https://youtu.be/wX78iKhInsc

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch The paradox of choice (19 mins) on TED for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.”

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster.

Source: Schwartz, B. (2005). The paradox of choice [Video]. TED. https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch Malala Yousafzai addresses United Nations Youth Assembly (18 mins) on YouTube for how Malala Yousafzai ends with a series of parallel statements to build momentum. s Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (Video is cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

The parallel statements she repeats (underlined above) are: “we must not forget”, “let us”, and “one”

Source: United Nations. (2013, July 12). Malala Yousafzai addresses United Nations Youth Assembly [Video]. YouTube. https://youtu.be/3rNhZu3ttIU

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch DON’T PANIC — Hans Rosling showing the facts about population (60 mins) on YouTube for how Hans Rosling ends this thought-provoking talk on a positive note.

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Source: Gapminder Foundation. (2014, December 15).  Don’t panic — Hans Rosling showing the facts about population [Video]. YouTube. https://youtu.be/FACK2knC08E

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch Why you think you’re ugly – Melissa Butler (8 mins) on YouTube for how Melissa Butler ends with a challenge.

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you .

Source: TEDx Talks. (2018, October 17).  Why you think you’re ugly – Melissa Butler [Video]. YouTube. https://youtu.be/imCBztvKgus

Watch Darren LaCroix gives his Winning Speech at NSA (10 mins) on YouTube as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way:

What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward.

Source: LaCroix, D. (2010, June 23).  Darren LaCroix gives his Winning Speech at NSA [Video]. YouTube. https://youtu.be/FUDCzbmLV-0&t=512s

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch Can we create new senses for humans? – David Eagleman (21 mins) on YouTube f or how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

Source: TED. (2015, March 18). Can we create new senses for humans? – David Eagleman [Video]. YouTube. https://youtu.be/4c1lqFXHvqI

Watch How language shapes the way we think (14 mins) on TED for how Lera Boroditsky ends with a personal note and a  powerful final question.

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?”

Source: Boroditsky, L. (2017).  How language shapes the way we think [Video]. TED. https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch The danger of a single story – Chimamanda Ngozi Adichie (19 mins) on YouTube for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” . (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Source: TED. (2009, October 7). The danger of a single story – Chimamanda Ngozi Adichie [Video]. YouTube. https://youtu.be/D9Ihs241zeg&t=1056s

Watch The puzzle of motivation – Dan Pink (19 mins) on YouTube for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Source: TED. (2009, August 25).  The puzzle of motivation – Dan Pink [Video]. YouTube. https://youtu.be/rrkrvAUbU9Y&t=1042s

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch Valedictorian reveals he’s autistic during speech (13 mins) on YouTube for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Source: Dunham, J. (2019, May 16). Valedictorian reveals he’s autistic during speech [Video]. YouTube. https://youtu.be/GtPGrLoU5Uk&t=680s

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch The three secrets of resilient people – Lucy Hone (16 mins) on YouTube for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve . (I have the video cued to play just the closing)

If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that it is possible to live and grieve at the same time. And for that I will be always grateful.

Source: TEDx Talks. (2019, September 25).  The three secrets of resilient people – Lucy Hone [Video]. YouTube.  https://youtu.be/9-5SMpg7Q0k?t=913

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Watch President Obama complete remarks at 2016 White House Correspondents’ Dinner (C-SPAN) (33 mins) on YouTube

Video source: C-SPAN. (2016, May 1).  President Obama complete remarks at 2016 White House Correspondents’ Dinner (C-SPAN) [Video]. YouTube. https://youtu.be/hA5ezR0Kh80&t=1915s

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

Never End a Speech This Way

“times about up.”.

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. your focus should be on your audience and what they need and what they need to hear is your idea.  send a thank you letter to the team if you want them to feel your appreciation., “i’m sorry”.

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Attribution & References

Except where otherwise noted, this chapter is adapted from “ Closing a Speech: End with Power and Let Them Know It is Time to Clap ” In Advanced Public Speaking by Lynn Meade, licensed under CC BY 4.0 .

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think . https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power . https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation) . https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Dynamic Presentations Copyright © 2022 by Amanda Quibell is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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