different types of creative presentations

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1) structure your presentation like a story, 2) make it minimalist, never design a presentation again, 3) color theory is your friend, 4) black and white with pops of color, 5) add music to your presentation, 6) ask your audience questions, 7) visualize your data with engaging graphics, 8) pop culture can be your friend, 9) pair fonts to keep your presentation dynamic, 10) make the right impression with visual metaphors, 11) place your images into unique frames, 12) juice up your presentation transitions, 13) turn your presentation into one moving slide, 14) make room for quotes, 15) get your presentation ideas from history, 16) engage your audience with activities, 17) give your presentation a seasonal theme, 18) be forward thinking with a futuristic design, 19) keep it fresh with a modern presentation, 20) enter a new dimension with 3d graphics, 21) come up with a motif inspired by your content, 22) include your logo in every slide, 23) color code your themes, 24) make it fun with gifs, 25) shoot for the moon with an outer space theme, 26) keep it lighthearted with humor and memes, 27) format each slide like a social media post, 28) bring your presentation to life with motion graphics, 29) get everyone involved with interactive elements, 30) make it cohesive with photo overlays, 31) alternate your slide formats, bonus: give your presentation a pro polish with penji, 31 creative presentation ideas to captivate your audience.

Presentations are about sharing important info with the right folks – bosses, coworkers, or future clients. Making a good impression matters, and a creative presentation can push you ahead.

Stuck on how to begin? Check out these 31 awesome presentation ideas to spark your next successful pitch.

A fantastic presentation carries its audience through a journey. Consider your key message as the driving force that propels the audience through the storyline of your presentation. You can deconstruct it as follows:

• The current situation : Where are we now?
• The transition : What’s changing?
• The future : What’s on the horizon?
• The conclusion : Where will we ultimately land?

Especially in a business setting, you want your PowerPoint design to be simple, stylish, and inviting. Minimalism can be a great way to give your presentation slides a professional look without sacrificing style. A simple backdrop also helps important facts and figures stand out.

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As you’re designing your presentation, remember to use colors that complement each other. Is your company’s color pale green? Combine it with an equally pale pink. To get more in-depth, there are plenty of tools online like Coolors that help you make full color palettes.

On the other end of the spectrum (no pun intended), sometimes one color is all you need. For a more minimal presentation, a black and white aesthetic with a single accent color can really stand out. You can use that color to emphasize key facts and figures, because the audience is already drawn to it.

Want to take your presentation up a notch from mere static slides? Harness the power of musical cues – a swift and engaging strategy. While incorporating music into slideshows can sometimes lead to technical hitches, mastering the technique can yield remarkable audience engagement.

“How do I engage my audience?” Have you tried talking to them? Question and answer sections can be a great tool for team-building presentations, and they can turn potential buyers into engaged participants.

Try creating questions that will feed into your point. Rather than saying “You need ___,” ask your audience what they need and bring it back around to your product or service.

Data visualization is a key part of any presentation (okay, most presentations). Looking for presentation ideas to make your data pop? Don’t settle for basic charts.

Highlight key figures with bold fonts and colors. Use imagery that conveys what your data means. It’s easy to zone out in a meeting—it’s up to you to visualize data in a way people can’t ignore.

Whether you’re guiding a team meeting or captivating customers, pop culture references can pique interest and bridge gaps. Even in formal presentations, a quick pop culture nod can foster connection. But always consider your audience—avoid references that might leave them puzzled.

A common error among novices in presentation design is sticking to a single font. To maintain visual interest, embrace diversity. Experiment with eye-catching fonts for titles, complemented by polished sans-serif fonts for body text. Further enhance variety with distinct weights, styles, and colors for various text elements.

Ideally, everyone would pay attention to you. But since you can’t account for that, you want your audience to understand the ideas behind your presentation no matter how much attention they’re paying. On top of emphasizing key data and words, visual metaphors are a great way to ensure that even the least attentive listeners are getting the gist of it.

Is your presentation appearing outdated, confined, and lacking in dynamism? The reason might be your fixation on squares and rectangles.

Incorporating distinctive image frames isn’t just visually appealing; they also expand your slide’s spatial dimension. By steering clear of rigid squares and borders and opting for circles, hexagons, and other shapes, you create a sensation of suspended freedom.

One of the classic marks of a middle schooler’s first PowerPoint: every transition under the sun. Using different transitions for each slide will make your presentation feel amateur. Instead, stick to one style of transition, or make your use of transitions thematically consistent (e.g. moving in the same direction).

This is an advanced transition technique for all you presentation design pros out there. Elevate your slideshow by giving it the sense of a literal living document. You can create a flipbook or folder motif (as in the example above) or create a scrolling graphic format. If nothing else, you can mesh transitions and design to make each slide seamlessly morph into the next.

Whether you’re getting a point across or just trying to inspire your audience, a quote is a great addition to any presentation. Quotes by experts can help lend your point some authority. Meaningful quotes can open up the floor to discussions. Funny or inspirational quotes can provide some levity without sacrificing professionalism.

Much like references to pop culture, integrating historical elements into your presentation provides a shared language with your audience. Like the alien species from the Star Trek episode “Darmok,” incorporating historical moments can resonate deeply with your audience. For instance, if you’re aiming to evoke a sense of romance, a backdrop inspired by Shakespearean times could be remarkably effective.

First of all, yes, a presentation is a great idea for facilitating a group game in a classroom or office setting. But believe it or not, any presentation can benefit from capturing the audience’s attention through activities.

For team-building presentations, build trust and relationships through simple games. For pitches, create space to “test out” your product or service. The possibilities are endless.

Pop culture references can ensure your presentation is current, but depending on your audience, you may have to avoid being too current. Seasonal themes, on the other hand, keep you timely no matter who you’re presenting to. You can go all in on a theme, like the Halloween example above, or incorporate subtle elements for a more corporate presentation.

In the business world, particularly in the tech sector, projecting a cutting-edge image is paramount. When presenting a novel product, service, or strategy, it’s crucial that your audience perceives you as a forward-thinking entity.

That’s where a futuristic design can help. Implement sleek shapes, dark colors, and interactive elements to make your presentation futuristic. Sometimes, it’s as simple as adding images of modern tech products.

Futurism has its place, but if you want to convey a cutting-edge feel in a more subtle way, a modern, artistic presentation design is the way to go. Unique shapes and color combinations—as well as bold, sans serif fonts—can help your slides look effortful and fresh. You can work with an expert designer or design service to really make your presentation unique.

3D illustrations are relatively novel, and even freely available models are underused in presentations. Even in 2022, they still convey a sense of novelty, whether they’re playful, artistic, or scientific. On top of lending flair to your slides, they can also be great for visualizing data in informative presentations.

Elevate your presentation to a masterpiece with a well-chosen motif. Delve into your key presentation points and the emotions you aim to stir.

For instance, a lighthouse motif can symbolize navigating challenges or pioneering innovative solutions. Meanwhile, a whimsical animal theme can evoke a sense of coziness and tranquility. Embrace creativity, while ensuring meaningful content takes the lead.

A presentation can be a great way to propose a new logo design , but your logo is a great fit for any type of presentation. For pitches, they make your brand look professional. For internal meetings, they help make it feel official, boosting engagement from your audience. Design your slides to make room for your logo and try to balance colors and fonts to fit your brand.

While we’ve emphasized the importance of a central theme in your presentation, it’s also true that many presentations encompass various topics or subcategories within the overarching theme. Employing diverse colors to mirror distinct subjects or slide types can infuse your presentation with nuanced depth.

GIFs have become a crucial part of the online ecosystem. However you pronounce it (team “jif,” for the record), a GIF is a casual, effective way to evoke emotion, humor, or otherwise build a relationship with your audience. There’s a reason Twitter is overrun with these things; there’s a GIF for every occasion.

Space is one of the most versatile themes to use in a presentation design . Where a futuristic slideshow places you on the cutting edge, space creates the impression that your ambitions go even bigger. Whether you’re trying to pump up your coworkers or attract new clients, placing your presentation in the final frontier is bound to inspire them.

While certain presentations are all business, remember that public speaking often centers around forging a connection with your audience. A surefire approach to achieve this is by strategically incorporating a meme or a clever punchline.

Yes, it’s true that meme culture travels fast, and it can be hard to tell what will still be fresh when you’re presenting. But if there’s one place where you can get away with an old-school, impact-font -over-JPEG meme in 2022, it’s in a business presentation.

Here’s an out-of-the-box idea: what design layout are people most familiar with today? Chances are, a format inspired by social media is one of the best ways to make your audience feel at home. This is best for a presentation where social media is relevant, but it can also serve a similar function to memes, creating a fun dynamic with your audience. Your slide text shouldn’t be longer than a tweet, anyway.

We’ve already gone over transitions, the animations taking you from one slide to the next. But that doesn’t have to be the only animated thing about your presentation. Motion graphics can help each slide come alive, as well as emphasizing key facts and helping visualize data. Just try not to make the graphics too distracting.

Ever sat through dull vacation photos? Well, a lackluster presentation can feel the same. To truly involve your audience, interactive elements are a must.

Think animations and clickable transitions or even a lighthearted quiz. It’s all about sparking engagement.

Maybe you’re showcasing your photography work. Maybe you’re presenting a product with a series of photos. You might just be using stock photos to illustrate your point.

Either way, most presentations will involve at least a few photos. If you want a slick, artistic look, you can use color overlays and filters to make these photos part of your slides’ aesthetic. Use complementary colors and keep them consistent for each photo you put in, or go black and white for a luxury look.

Here’s a common rookie blunder, and it’s easy to overlook. Even with a striking design and captivating content, if you sense something’s amiss, your presentation could be too monotonous.

To infuse dynamism, mix up slide formats, particularly for text-heavy ones. Just shifting text from left to right can work wonders. It’s a vital trick to keep your audience engrossed.

These presentation ideas are all about shaping a presentation that delivers real results. But if you’re aiming to craft a truly impactful PowerPoint, you might not want to go the DIY route. Opting for a presentation crafted by a certified pro is the ultimate method to impress your audience. And if you want consistently professional designs every time, then you want Penji.

Our unlimited design service works with the world’s top design talent to provide you with stunning presentations, logos, websites, packaging, and everything else you need.

Still have questions? You can request a design today from our marketplace with no strings attached, or sign up for a demo to see how Penji can work for you.

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Creative Presentation Ideas – Ultimate Guide for 2024 Performance

Astrid Tran • 05 Apr 2024 • 6 min read

To boost performance, what creative presentation ideas should be adopted?

Have you ever complained about a Death by PowerPoint? Failed performance might stay behind a range of fruitless presentation slides or lack of body languages. A useful idea to kill participants’ boredom while doing a public speech is to ask for help from presentation tools or implement different creative presentation ideas from experts. 

In this article, we summarize the best 12 creative presentation ideas that are recommended by many professionals and speakers around the world. Grabbing your topic and creating your desired presentations right away with these following tips.

Table of Contents

• #1. Visuals and Infographics
• #2. Lives Polls, Quizzes and Games
• #3. Tunes and Sound Effects
• #4. Video Storytelling
• #5. Funny Effects with Emojis and GIFs
• #6. Transition and Animation
• #7. Be Minimal
• #8. A Timeline
• #9. Spinner Wheel
• #10. Themed Backgrounds
• #11. Make the Presentation Sharable

The Bottom Line

Frequently asked questions, tips for better engagement.

• Different Types of Presentation
• 10 Interactive Presentation Ideas to Enliven Work and Hangout Sessions in 2024
• 120+ Examples of Interesting Topic For Speaking in 2024
• Visual Presentation Examples
• What is 7×7?

Start in seconds.

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#1. Visuals and Infographics – Creative Presentation Ideas

Embellishing your creative presentations with creative elements like visuals and infographics is always the first priority. If your voice is not so attractive or you want to distract people from your boring voice, you should add some photos, images to describe your ideas more clearly. If it is an idea-making presentation, corporate presentation, a lack of infographics like charts, graphs, and smarts arts is a huge mistake as they can help explain the boring data in a more persuasive way.

In many meetings with employers or strategic partners, there is not much time left for you to beat around the bush, so using visuals and infographics in the right context can tackle time management and enhance performance to impress your boss and supercharge your business pitches.

#2. Lives Polls, Quizzes and Games – Creative Presentation Ideas

If you want to make innovative presentation ideas without PowerPoint, you can create live quizzes and polls via online presentation tools. Most e-learning training software like AhaSlides offer tons of customizable templates for you to create different subjects, quizzes and surveys to communicate with audiences better.

You are flexible to blend different types of questions to make icebreakers for your speech more interesting and exciting, such as spinning wheel , multiple-choice, Word clouds , picture questions, Q&A , Yes/No questions and beyond.

#3. Tunes and Sound Effects – Creative Presentation Ideas

If you are a fan of Harry Potter, you might be so obsessed with its classic opening soundtracks, for decades, it is the movie signature of all time. Similarly, you also can add sound effects for your opening to catch people’s attention and be curious about your further introduction. With AhaSlides features , there are catchy audios for you to set up sound effects to make your presentation incredible, especially when there are quizzes and game sections, there will be a funny sound to congratulate your correct answers or fail your answers.

#4. Video Storytelling – Creative Presentation Ideas

For an impactful presentation, it cannot miss playing a video, an ultimate way to start as a storyteller. Video is the best performing content type that can connect and fill the gap of communication and knowledge shared between speakers and listeners. It is a creative way for the audience to feel natural and authentic about your content and ideas as well as retain more information. A tip is to choose a video that has good quality so that audience won’t feel troublesome and annoyed. 

#5. Funny Effects with Emojis and GIFs – Creative Presentation Ideas

Funny ideas for a creative presentation? It is common that in the middle of the presentation, many listeners start taking their eyes off the ball. To avoid this situation happening regularly, putting some GIFS and funny emojis to awaken your audience is a cool presentation idea. You know how to use GIFs, right? Don’t overuse GIFs and funny emojis if you don’t want your audience to find your presentation weird and disordered rather than creative. 

#6. Transition and Animation – Creative Presentation Ideas

In MS PowerPoint Thumbnail Pane, there is an obvious section for transition and animation. You can easily change transition types for different slides or apply random functions so that a presentation moves from one slide to the next in harmony. In addition, you also can leverage four types of animation effects consisting of entrance, emphasis, exit and motion paths to transit your text and images and more which may help enhance information emphasis.

#7. Be Minimal – Creative Presentation Ideas

Sometimes, minimalism is the best. A tip for creative PowerPoint presentation ideas for students is to make use of modern or minimalism-themed background design for your report. It is said that many instructors prefer a neat and elegant background with clear information and data displayed rather than a colourful one with disorganized text and images. Don’t get fancy if it is not necessary.

#8. A Timeline – Creative Presentation Ideas

Not only required for corporate level report but also other presentation events in university and class, a timeline in one slide is needed as it shows relevant goals, proposition a work plan and conveys historical information quickly. Creating a timeline can help to set clear priorities and directions so that audience feels comfortable following the progress and critical events.

#9. Spinner Wheel – Creative presentation ideas

By using spinner wheel, let’s input and choose the best creative presentation ideas for your next presentation!

#10. Themed Backgrounds – Creative Presentation Ideas

Since many websites offer free ppt templates, users can download and edit them easily. As the more options are, the more confusing it is. Depending on your topic, choosing a suitable background is more reasonable than a beauty slide with many meaningless animated figures. When it comes to art presentation ideas, if you are working on a business project related, you should find the themed background has a colour range linking to the brand with creative photo crops, or if you want to introduce about 1900s art, the template should offer portfolio slides and art-relevant patterns. 

#11. Make the Presentation Sharable – Creative Presentation Ideas

One of the important keys that many presenters seem to forget is to make keynotes sharable, which means listeners and others who are fascinated by the topic can access the content and view the material without having to track down the slides from time to time. You can use SlideShare to create a direct link for access or use presentation software online then forward the link for further reference. If possible you can upload your work in the library for someone who finds it valuable.

There are many useful tips to make your presentation more creative than just using formal PowerPoint as before. Try PowerPoint add-in with integration with other presentation software to make your presentation outstanding and intriguing. Improving assimilation by applying different presentation elements is a good idea, too.

If you also are looking for guidance to perform better your ideas with presentation or interesting topics to present and discuss, here are other handy resources for you.

Ref: marketingtech

What is creativity?

Creativity is a complex and multifaceted concept that can be described as the ability to generate new and valuable ideas, connections, and solutions. It involves the use of imagination, originality, and innovation to approach problems or tasks in unique ways.

Why are creative presentation ideas important?

Creative presentation ideas are important for 7 reasons, to (1) engage the audience (2) enhance understanding and retention (3) set yourself apart (4) foster connection and emotional resonance (5) encourage innovation and critical thinking (6) make complex information accessible (7) leave a lasting impression.

Why should presenters use interactive elements in presentation?

Interactive elements are the best way to increase engagement, enhance learning and comprehension, improve information retention, get more feedbacks, and get the slides being more storytelling and narrative.

Astrid Tran

I've got my rhythm with words

More from AhaSlides

Creative Presentation Ideas to Impress Your Audience

Keeping an audience captivated during a presentation. It’s a task many find daunting. Whether you’re delivering a basic PowerPoint to your fellow students in a classroom or sharing a  pitch deck with potential investors , you may wonder how you can ensure your presentation will be memorable and exciting.

Keep reading if so. While your main goal should be to deliver a presentation that thoroughly covers your chosen topic, experimenting with different creative presentation ideas can also help you ensure your speech captures an audience’s attention in the first place. 

The following are just a few ideas worth considering. They’ll transform a bland speech into one that truly resonates.

Creative Presentation Ideas: How to Make the Right Impression

Tell a story.

Incorporating storytelling into a presentation is often an effective way to engage an audience. Instead of relying solely on dry facts, you can convey your idea through:

• Case studies
• Testimonials

Also, consider how different types of visual content might help you tell a story and forge an emotional connection with audience members. For example, a graph or chart may be ideal for a slide whose purpose is to share objective facts and data. On the other hand, if your goal is to tell a story, you might incorporate video.

Keep this in mind when choosing a presentation maker. The tool you work with should allow you to include all types of content that might enhance your speech.

Be aware, research indicates video content is  more engaging  than other forms of online content. It’s therefore safe to assume that such content would also drive engagement in the context of a presentation.

( Tip:  A video presentation doesn’t merely need to consist of live-action footage. You can also include animation to illustrate a unique idea or topic.)

Make it Interactive

One of the key reasons many dread giving presentations is simple: fear of public speaking is  among the most common anxieties  many people share.

Luckily, when presenting to an audience, you don’t technically need to be the only one doing the talking. You can give yourself breaks by designing and delivering an interactive presentation.

Ways to do so include:

Again, when coming up with creative presentation ideas, your main goal may be to ensure your audience members don’t lose interest in your speech. One simple way to achieve this goal is to provide those audience members with frequent opportunities to participate directly.

Be Dramatic

No, not in the way you may be thinking! We’re not recommending you get up in front of a group and start crying to get their attention.

(Although, to be fair, that could work.)

Not everyone feels comfortable exercising their acting and improv chops during a presentation. Additionally, not every presentation idea lends itself to this type of creativity.

However, if you believe your audience would be receptive to this approach, and you’re not afraid to get into character, adding an element of drama or role-playing to your presentation can help clarify complex concepts and make your message more engaging. 

This is another way in which you might make a presentation more interactive. While you don’t want to make anyone uncomfortable, depending on the circumstances, you could ask for volunteers to join you in acting out certain scenarios. This can lighten the mood and keep everyone engaged.

Use Visual Aids

You likely already appreciate how certain types of visual aids can boost the effectiveness of a presentation. For example, if you’re sharing data, you can help viewers digest it with an infographic.

However, it’s worth considering how less traditional visual aids could also prove useful. Examples to consider include:

• Hand-drawn illustrations

On a related topic, it’s also important to customize your presentation’s visuals so they represent your brand. This may involve:

• Using a branded color scheme
• Choosing the right font for text sections of slides
• Working with a template that allows you to modify all major visual elements

That said, the visual elements of a presentation may not be the only aspects that reflect your brand. Remember, you can include video, which means you can also include audio. Consider how such elements as the right music can potentially strengthen the link between your brand and your presentation.

Make a Mobile-Friendly Version

The day of your presentation doesn’t need to be your one shot to impress your audience! Sometimes, it might be wise to also create a separate mobile-friendly version of a presentation that audience members can view later on their phones and tablets. In some instances, audiences might appreciate the option to see a slide again, watch a video a second time, etc.

Bonus Hint: Use a Template

This may seem counterintuitive. If your goal is to flex your creative muscles, using presentation templates might seem to limit your ability to create something fresh and exciting.

This is a fair assumption to make. However, it’s worth noting that starting with presentation templates can help you save time in the process of designing slides and developing a natural flow for your work. This, in turn, will give you more time and energy to devote to coming up with creative ideas.

Extra Bonus Hint! Stick to Best Practices

Yes, leveraging creative presentation ideas to grab someone’s attention is smart! Just make sure you’re not getting so creative that you end up delivering a presentation that overwhelms your audience or fails to get your message across.

Always keep the basics in mind to ensure your work is organized and clear. For example, you should:

• Use bullet points, headers, and other formatting elements to ensure text sections are clear
• Restate important points
• Stick to a coherent color scheme
• Focus on one idea per slide
• Summarize your topic at the end
• Speak clearly

Powtoon’s Video Presentation Maker Helps You Unleash Your Creativity

Just as using the right template can help you create a presentation more efficiently than you otherwise might, using the right tool can allow you to incorporate creative presentation ideas effectively.

That’s exactly the type of tool you’ll find with Powtoon’s  presentation maker . We also offer video-making tools and resources, helping you generate impressive content on a budget.  Sign up today to learn more!

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17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Blog Graphic Design

15 Effective Visual Presentation Tips To Wow Your Audience

By Krystle Wong , Sep 28, 2023

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation & why is it important?

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

4. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

5. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

6. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

7. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

8. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

9. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s tools enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Ultimately, creating a memorable visual presentation isn’t just about throwing together pretty slides. It’s about mastering the art of making your message stick, captivating your audience and leaving a mark.

Lucky for you, Venngage simplifies the process of creating great presentations, empowering you to concentrate on delivering a compelling message. Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

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Home / Design / 6 Different Types of Presentation Styles

6 Different Types of Presentation Styles

Presentations have several use cases. Designing an effective presentation is a skill and a task. Since different situations call for different types of presentations, it can be confusing to choose a specific presentation style.

In this blog, we’ll explore six different types of presentations and where to use them. From informative to persuasive, motivational to instructional, we’ll cover each type in detail, providing tips and strategies to help you deliver powerful and engaging presentations that leave a lasting impact on your audience.

Bonus: AI Presentation Maker – The Effortless Way to Generate Presentations

So, let’s dive in and discover the secrets to mastering the art of presentation!

Purpose of a Presentation

• Informing: The primary purpose of a presentation can be to provide information to the audience. This can include updates on the progress of a project, sharing research findings, or presenting data and statistics.
• Persuading: Another purpose of a presentation can be to persuade the audience to take a specific action or to change their thinking about a topic. This can include presenting a proposal, making a sales pitch, or advocating for a particular cause.
• Educating: Presentations can also be used to educate the audience on a particular topic, such as teaching a new skill, demonstrating how to use a product, or sharing insights on a subject.
• Entertaining: In some cases, the purpose of a presentation can be to entertain the audience. This can include delivering a keynote speech at a conference or event, performing a stand-up comedy routine, or using humor and storytelling to engage and captivate the audience.

Bonus: 10 Insanely Creative Presentation Ideas You Can Steal

6 Different Presentation Styles

To ensure that the presentation resonates with your audience, it’s important to first understand each type of presentation. Let’s take a closer look at different presentation styles:

1. Educational

An educational presentation aims to teach or inform the audience about a specific subject or topic. It is usually structured around a clear learning objective or outcomes and is designed to facilitate understanding, retention, and engagement with the material being presented.

You can include a range of visual aids like charts, graphs, images, or videos to illustrate and reinforce key concepts. This presentation style can include interactive elements like quizzes, activities, or group discussions to enable deeper learning.

Examples of educational presentations are lectures, workshops, training sessions, webinars, and e-learning modules.

2. Instructional 

An instructional presentation is designed to provide step-by-step guidance on how to perform a particular task or activity. The goal is to help the audience understand and follow a set of instructions or procedures that will enable them to accomplish a goal or objective.

Instructional presentations typically involve clear and concise explanations of each step in the process, along with visual aids such as diagrams, illustrations, or videos to help demonstrate the steps visually. The presenter may also use props or other tools to help illustrate key concepts.

Instructional presentations include tutorials, how-to guides, product demonstrations, and training sessions for specific skills or processes.

3. Motivational 

A motivational presentation inspires and energizes the audience, encouraging them to take action or adopt a particular mindset. The goal is to create excitement, enthusiasm, and empowerment in the audience, motivating them to strive for personal or professional success.

It features powerful storytelling, personal anecdotes, or quotes that convey a positive message or reinforce key themes. Visual aids such as slides, videos, or props can illustrate key points or create an emotional connection with the audience.

Examples of motivational presentations are keynote speeches, team-building events, and personal development workshops.

4. Persuasive 

A persuasive presentation convinces the audience to adopt a specific viewpoint. The goal is to persuade them with a particular idea, product, or service. To create a persuasive presentation, identify and understand the needs and desires of the audience and tailor the content accordingly.

The presentation will often include a clear call to action along with statistical data, case studies, testimonials, or other forms of evidence to support the argument. Storytelling or personal anecdotes create an emotional connection with the audience and reinforce the key message.

A persuasive presentation can be for sales pitches, marketing presentations, and political speeches.

5. Problem-solving 

A problem-solving presentation identifies, analyzes, and solves a specific problem. It presents a clear and logical approach to solving a problem and gaining the audience’s buy-in and support for the proposed solution.

The content involves identifying and analyzing the root causes of a problem and proposing a viable solution. The presenter can use diagrams or flowcharts to illustrate the problem and proposed solution. It can also include a plan for implementing the solution and a timeline for achieving results.

Problem-solving presentations can be related to business proposals, project plans, and research reports.

Bonus: 5 Online Presentation Tools That Will Make Your Deck Stand Out

A visual presentation emphasizes the use of visual aids to convey information. It uses graphics, images, videos, or other visual elements to enhance the audience’s understanding and retention of the presented material.

Visual presentations can be in different forms – slideshows, videos, infographics, or posters. These are used to communicate complex information quickly and clearly, or when you want to create a memorable and engaging experience.

The presenter may use a variety of techniques to create a visually appealing presentation, such as color schemes, typography, and layout design. It can be used for marketing campaigns, educational materials, and scientific presentations.

The AI presentation maker from Simplified offers an effortless way to design stunning presentations that will impress any audience. It offers a library of thousands of photos and videos and lets you add gifs directly to your artboard. You don’t have to spend hours generating professional and on-brand decks.

The AI presentation maker enables you to create outstanding presentations in a few steps. Start by going to the Design Dashboard and clicking “Generate with AI.” Then, choose “AI Presentation,” input your presentation topic, and click “Generate.” The AI Presentation Maker will automatically create a visually appealing and customizable presentation in seconds.

Simplified indeed simplifies making presentations and is all you need to create a powerful and engaging presentation.

Make your presentations with Simplified’s AI tool! 

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10 Types of Presentations: From Elegant to Persuasive

Shahid shahmiri.

Presentations are a crucial part of any business, and understanding different types of presentations can significantly enhance how well your ideas are received, whether you’re presenting to colleagues or the board of directors.

Having a great presentation on hand doesn’t just help you do better work—it can also help you get more work. 

However, there’s no one-size-fits-all approach to creating effective presentations . In this guide, we’ll cover some basic types of presentations and give some examples for each one so that you can create engaging content for the needs of your audience at any given moment.

Elegant Presentations

Elegant presentations are more than just a pretty picture. They’re visually appealing and aesthetically pleasing, but they also have substance. A good creative presentation will catch the eye, draw you in and compel you to learn more about what it has to offer.

Elegant presentations use design principles like simplicity (less is more), balance and harmony to create an overall aesthetic that feels clean and crisp yet still engaging. 

They integrate multimedia elements like video clips or soundtracks into their designs seamlessly so that these elements don’t distract from but rather enhance the overall experience of viewing them.

Learn more about the elegant presentations here: https://www.customshow.com/elegant-presentations/

Persuasive Presentations

The art of persuasion is one of the most powerful tools you can have in your presentation toolkit.

The first step to persuading an audience is finding out what motivates them, and then appealing directly to those motivations. 

Persuasive presentations are designed to influence the audience’s beliefs, attitudes, or behaviors, often encouraging them to take a specific action or adopt a new perspective. Here are a few examples:

Community Project Funding: A community leader pitching to local authorities and stakeholders to secure funding for a neighborhood improvement project, using persuasive arguments about community benefits and long-term positive impacts.

Technology Adoption: An IT professional advocating for the adoption of new software within their company, highlighting efficiency gains and competitive advantages to persuade management and colleagues.

Educational Reform: An educator or school administrator presenting to a school board or parent-teacher association, advocating for curriculum changes or new teaching methodologies, using success stories and research findings to persuade the audience of their effectiveness.

Read more on Persuasive Presentations here: https://www.customshow.com/persuasive-presentations/

Sales Presentations

Sales presentations have a unique passion for persuasion, aiming to convert enthusiasm into tangible business outcomes. 

In the sports industry, a sales presentation might involve a sports marketing team presenting a sponsorship proposal to potential corporate partners. 

This type of presentation would typically showcase demographic data on fan bases, engagement statistics, and success stories of previous sponsorships, all aimed at illustrating the potential return on investment for the sponsor. 

In the media & entertainment sector, sales presentations often revolve around pitching new projects or content distribution deals. 

For example, a production company might present a new series concept to streaming platforms or networks. Such a presentation would not only highlight the creative aspects of the project, like the storyline and talent involved, but also market analysis, projected viewership, and alignment with the platform’s brand and audience demographics.

Read more on effective sales presentation tips and ideas: https://www.customshow.com/effective-sales-presentation-tips-ideas/

Informative Presentations

Informative presentations are foundational in the realm of public speaking, designed primarily to educate and enlighten the audience on a specific topic. 

These presentations are factual, and clear, and often rely on data and research to convey the information accurately. The key is to present the material in an organized manner, typically following a logical structure that starts with an introduction, followed by the body where the main information is presented, and concludes with a summary or conclusion. 

It’s crucial to keep the language clear and straightforward, avoiding jargon that could confuse the audience, and focus on the relevancy and applicability of the information presented.

Examples of informative presentations include a company’s annual report delivered to employees, a lecture on recent scientific findings, or a workshop explaining new software features. 

In each of these instances, the primary goal is to impart knowledge or share information rather than to persuade or inspire action. 

For instance, in an academic setting, a professor might give an informative presentation on the historical impacts of a significant event, focusing on presenting the facts and findings. 

In a business context, a financial analyst might deliver an informative presentation on market trends, providing detailed analysis and statistics to inform strategic decisions. 

The success of these presentations is measured not by the immediate action of the audience but by their enhanced understanding and knowledge of the topic.

Read more on informative presentations here: https://www.customshow.com/informative-presentations/

Instructional Presentations

Instructional presentations are a cornerstone in educational and training settings, aimed at teaching or instructing the audience on a specific process, concept, or skill. 

The primary focus of these presentations is to facilitate learning and understanding. A successful instructional presentation breaks down complex information into digestible, manageable parts, often using a step-by-step approach. 

The presenter acts as a guide, leading the audience through the material with clarity and precision. It’s crucial to engage the audience, ensuring they are not just passive recipients of information but active participants in the learning process. 

This engagement can be achieved through interactive elements, practical demonstrations, and question-and-answer sessions.

For example, in a corporate training session, an expert might deliver an instructional presentation on using a new software tool, walking employees through each feature with live demonstrations and hands-on exercises. 

In an academic context, a professor might give an instructional presentation on a scientific method, using detailed slides, real-world examples, and interactive experiments to enhance understanding. 

Another example could be a fitness trainer conducting an instructional presentation on proper exercise techniques, incorporating demonstrations, and encouraging audience participation to ensure correct form and understanding. 

Each of these scenarios underscores the instructional presentation’s goal: not just to present information, but to foster learning and practical application.

Read more on the four states of Instructional Presentations

Inspirational Presentations

Inspirational presentations help motivate, uplift, and spark positive change in audiences. These presentations often hinge on the power of storytelling, using personal narratives, success stories, and emotional appeals to connect deeply with the audience. 

In sports, for instance, a motivational speech by a renowned athlete can be profoundly impactful. They might share their journey of overcoming adversity, setbacks, and injuries to achieve success, thereby inspiring budding athletes to persevere and strive for excellence. 

The narrative usually highlights themes of resilience, dedication, and the power of a positive mindset , resonating with individuals in both sports and other life areas.

In the media and entertainment industry, inspirational presentations often take the form of keynote speeches at award shows or industry conferences. 

A celebrated filmmaker or actor might share insights about their creative journey, discussing the challenges of the creative process and the importance of artistic integrity and innovation.

These speeches can inspire artists and professionals in the industry to pursue their passions relentlessly and think outside the box. Another example can be a TED Talk by a media mogul discussing the evolution of digital media and its power to enact social change, encouraging listeners to harness media platforms for advocacy and global connectivity. 

In both sports and entertainment, the crux of inspirational presentations lies in stirring emotional responses and motivating audiences toward personal and professional growth.

Read more on Inspirational Presentations: https://www.customshow.com/inspiring-presentations/

Technical Presentations

A technical presentation is a “how-to” demonstration that uses visuals and demonstrations to explain how something works. 

It’s an effective way of communicating complex information to diverse audiences, from internal employees who need to know how the company’s new accounting software works, to potential investors who want details on your latest innovation in robotics technology.

Technical presentations often require significant preparation time because they require you to navigate the intricacies of your topic while making it understandable for others who may not have as much background knowledge as you do. 

A good approach is starting with research: identify key points in your topic area, then organize them into sections based on their relationship with one another (e.g., first we’ll talk about X; then we’ll move on to Y). 

Make sure each section includes some visual aids like graphs or charts if possible, these will help simplify complex information so everyone can follow along easily!

Read more on the technical presentations here: https://www.customshow.com/technical-presentations/

Team and Stakeholder Presentations

A team or stakeholder presentation is a great way to share your ideas with colleagues who are working on similar projects, but it can be challenging to get people excited about new initiatives. 

When you’re presenting in front of your team members, it’s important to consider their interests and needs before diving into the details. 

If you want them on board with your plan, they must understand why this project matters for them, not just for the company as a whole.

Interactive Presentations

Interactive presentations have revolutionized the way information is shared and received, moving beyond traditional one-way communication to a more engaging, two-way dialogue. 

The essence of these presentations lies in their ability to actively involve the audience, turning passive listeners into active participants. 

This engagement is achieved through various means such as real-time polls, Q&A sessions, interactive quizzes, and even augmented reality experiences. 

For instance, in a corporate setting, a manager might use an interactive presentation during a team meeting to gather instant feedback on proposed initiatives using live polling. This not only gauges the team’s opinion but also fosters a sense of involvement and collaboration.

Learn more on interactive presentations here: https://www.customshow.com/interactive-presentation-software-7-great-ideas-great-companies/

Problem-Solution Presentations

Problem-solution presentations are a strategic approach often used to address specific challenges or issues within an organization or in a client-focused setting. 

The structure of these presentations typically involves first identifying and analyzing a problem, and then proposing one or more solutions. 

This format is particularly effective in consulting scenarios, where a consultant might present to a client company facing operational inefficiencies. 

The presentation would detail the identified issues, perhaps through data analysis or market research, and then propose tailored solutions, such as new technologies or process improvements.

In the tech industry, problem-solving presentations are frequently used to pitch new software or tools. A tech company might present to a potential client the challenges of data management and security, and then introduce their software as a solution that enhances data security and efficiency. 

Suggested tools and software for various presentation needs.

In the world of presentations, having the right tool can make all the difference. Whether you’re delivering a sales pitch, an educational lecture, or an inspirational talk, there’s a software solution that can elevate your presentation. 

Here are some of the top tools and software, each suited for different types of presentation needs:

CustomShow: CustomShow stands out for its business-centric approach, focusing on brand-specific presentation needs. It’s ideal for companies looking to maintain brand consistency across all presentations. With its rich multimedia integration and robust analytics, CustomShow is particularly for sales and marketing presentations that need to leave a lasting impact.

Prezi: Known for its non-linear presentation style, Prezi is great for creating dynamic presentation and visually engaging presentations. Its zooming user interface offers a unique way to capture your audience’s attention, making it suitable for persuasive and instructional presentations.

PowerPoint: A classic in the presentation software realm, Microsoft PowerPoint is versatile and user-friendly. It’s a reliable choice for almost any presentation type, from business and educational to inspirational talks, thanks to its wide range of templates and customization options.

Google Slides: For those who value collaboration, Google Slides is a go-to. Being cloud-based, it allows multiple users to work on a presentation simultaneously, making it perfect for team projects and presentations that require frequent updates.

Keynote: For Mac users, Apple’s Keynote is best for its sleek templates and smooth animations. It’s ideal for elegant presentations where design and aesthetics are key.

Read more on: What do you Need to Think About Before Designing the Presentation?

We hope that you now have a better understanding of the different types of presentations and the tools that are available to help you create them. Take a look at how CustomShow could help in your B2B sales situations .

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind? Read more on : What is the Best Way to Deliver Presentations with Authenticity ?

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Different types of presentations

Get your team on prezi – watch this on demand video.

Meghan Ryan July 29, 2022

Before you start building a presentation, you need a good structure. Ask yourself the purpose of your presentation – why are you getting in front of your audience? Are you trying to convince them to care about an issue and take action? Who are you speaking to – colleagues, customers, or investors? Asking yourself these questions will help you start to determine the type of presentation and structure it accordingly. Read on to discover different types of presentations and how to structure them.

Persuasive presentations

What is a persuasive presentation.

A persuasive presentation is one that tries to convince the audience to accept a certain position and to take action. It uses facts, logic, and emotion to help the audience understand the impact of a certain situation and see it from a different perspective.

How to make a persuasive presentation

• Start your presentation off strong and make the first 30 seconds of your presentation count. This presentation type needs a good hook that draws the audience in and starts getting them invested in the topic.
• Introduce the problem that needs to be solved and compare it with your solution.
• Build a narrative around your solution. Use evidence, back up your ideas with statistics and findings, and use emotion to pull your audience through the narrative. You should be building to a strong conclusion at this point.
• End with a summary of your points and relate them back to the actions that your audience takes.

This type of presentation requires confidence. Show that you feel passionate about your topic and believe in your solution to your audience. They need to feel trust in you to follow your ideas. Rehearse your presentation, but not to the point that you have every single line memorized. You want to sound authentic, not as though you’re rattling off facts and figures.

Persuasive presentation examples

Some of the most common types of persuasive presentations are product or business pitches, but there are so many more out there. Seeing how someone persuades their audience might give you some inspiration, so here we’ve compiled a few of our favorite examples of this type of presentation.

Watch this product pitch by Thriftplan, a workspace-saving solution helping companies retain their talent and employees manage their long-term savings.

This presentation on deforestation shows the effects that deforestation has had on the planet and introduces ways to become a “tree hugger” and combat it:

Learn more about what goes into an effective persuasive speech by reading our article on the topic.

Informative presentations

What is an informative presentation.

An informative presentation is a type of presentation that is just there to provide information. Unlike a persuasive presentation, you’re not necessarily delivering it to get your audience to take action or change their minds. This type of presentation is often analytical. It may just “report the facts,” but you might also want to include some analysis of the information.

How to make an informative presentation

• This type of presentation needs to be about a specific topic, so research your topic thoroughly. Whether that means gathering data from your team or colleagues, or going to the library or interviewing experts, you’ll want to take every step you can in order to seem like an expert in front of your audience.
• Consider your crowd and write this presentation type for them. If your audience knows a lot about your topic, you can skip some of the background information, like when you deliver a report to your team. A teacher will want to go into much more detail if they’re preparing a lesson plan, though.
• Write a thesis statement and organize the presentation around that. This will help you structure all the data and information that you’re discussing, rather than just doing a data dump.
• End on a call to action. This type of presentation is of course different from a persuasive presentation, but it’s good practice to give your audience something to do with the information you just presented.

Informative presentation examples

You have likely come across this type of presentation often throughout your workday. Here’s one by Devin Banerjee describing parental leave policies in the financial sector.

Motivational presentations

What is a motivational presentation.

Motivational speaking might be one of the most enviable types of presentations for people. Motivational presentations can turn a mere story into an inspiring tale. Very similar to a persuasive presentation, a good motivational presentation will convince you to do something, rather than just waiting for it to happen. It has a clear purpose, often pulling from a personal story written for a specific audience, and inspires the audience to make a change in their lives.

How to make a motivational presentation

• Know your purpose. This is important for any type of presentation, but none more so than for this presentation type. You need to know the purpose of your presentation and build upon a singular message.
• Understand your audience and write your content for them.
• Start your presentation with a strong hook, like a question, a personal story, or a compelling statistic.
• Include a personal narrative or a story that your audience can closely relate to. This helps them understand the core message of your presentation and feel more compelled to take action at the end.
• Conclude your presentation with a call to action. Your audience is motivated to make a change, so they need an outlet to do so.

Motivational presentation examples

There are so many motivational presentations out there, and many of them live here on Prezi. Look at this presentation on climate change, which compels you to take action and combat climate change on your own.

Instructive presentations

What is an instructive presentation.

An instructive presentation provides specific directions to accomplish a task. It might be a little longer than most types of presentations because you’ll need to discuss it step by step. In the end, your audience should walk away from this type of presentation more informed and with a new skill.

How to make an instructive presentation

• Determine exactly what you want your audience to learn at the end of your presentation. This type of presentation goes beyond just sharing facts. People want to learn how to do something, so make sure you have a clear idea of what that is.
• Map out the steps. Be clear about all ideas and information that is packed into your presentation.
• Have an understanding of your audience’s level of knowledge. Are they an informed audience or fresh to the topic you’re presenting? This type of presentation will be different depending on the audience you’re with.
• Use visuals and examples throughout your presentation so people new to the topic can more easily follow along.

Instructive presentation examples

Teacher Nucleo Vega teaches how to play and understand eighth-note subdivisions in his instructional video:

For even more examples of instructional presentations, read our article on the best instructional videos on Prezi.

Training presentation

What is a training presentation .

A training presentation is like a lesson that uses pictures and talking to teach something. People use it to help others learn about a specific topic or how to follow a certain process. It’s like a teacher’s tool to share information, show examples, and make sure everyone understands. You might see these types of presentations in school, at work, or in workshops to help people get better at something or understand new subjects. 

How to make a training presentation

• Start by clarifying the main goal of your presentation. Are you teaching a new skill, explaining a process, or sharing important information? Understanding your purpose will help you structure your content effectively.
• Consider who your audience is and what they already know about the topic. Tailor your presentation to their knowledge level, interests, and needs. This will make your training more relevant and engaging.
• Structure your presentation logically with a clear beginning, middle, and end. Use headings, subheadings, or an outline to create a coherent flow of information. Make sure your key points are easy to follow.
• Use visuals like images, charts, and diagrams to complement your text. Visuals help explain concepts and make your presentation more visually appealing. However, keep visuals simple and uncluttered to avoid overwhelming your audience.

Discover more insights and tips on online training and Prezi’s impact.

Training presentation examples

This Prezi on effective onboarding for PMs is a great example of a training presentation. It goes into detail about onboarding methods. This would be useful training material for product managers or their supervisors looking to provide instructional advice when taking on a new role. 

Status update presentation

What is a status update presentation .

A status update presentation typically includes information about what has been done, what is currently being worked on, and any challenges or issues that need attention. It’s a way for a team or organization to communicate openly about the state of their projects and ensure everyone is on the same page. These types of presentations are often given in meetings to keep stakeholders informed and make decisions based on the project’s progress.

How to make a status update presentation

• Clearly communicate the specific timeframe covered in your status update, whether it’s a weekly, monthly, or project milestone report. This ensures your audience understands the context and timeline of the information presented.
• Identify and focus on the most relevant Key Performance Indicators (KPIs) for your project, such as completion rates, milestone achievements, or budget status. These metrics should succinctly convey the essential aspects of your project’s progress.
• Employ charts, graphs, or visuals to illustrate progress effectively. Visual representations, like Gantt charts depicting project timelines and task dependencies, aid in conveying complex information clearly and concisely.
• Proactively address potential risks or challenges that may impact the project’s timeline or goals. Clearly communicate any issues and provide mitigation strategies to demonstrate transparency and preparedness in managing project uncertainties.
• Clearly outline the next steps for the project and assign responsibilities. Summarize key action items, including upcoming milestones, tasks, and deadlines, to make it easy for your audience to understand what requires attention or action in the upcoming period.

Example of a status update presentation

The structure of this Prezi provides a comprehensive year plan. It includes dynamic segments that offer a creative outlet for setting goals. The presentation covers setting goals, tracking progress, and getting started with your plans, which also makes a great base structure for a well-rounded status update presentation.

Pitch presentation

What’s a pitch presentation .

A pitch presentation is like a quick talk where someone explains their business idea, product, or service to persuade others to get on board. It shows why the idea is good, who it helps, and how it can succeed. People often use these types of presentations when they want support, financial investments, or to team up with others. They share key details about the problem their idea solves, who it’s for, and why it’s a great opportunity. The goal is to grab the audience’s interest and convince them it’s worth backing or investing in. You often see these types of presentations in startups or when someone is trying to get support for a new project.

How to make a pitch presentation

• Start with a strong intro to grab attention. Clearly state the problem your idea solves, keeping it brief and impactful.
• Explain the problem your idea tackles and introduce your solution. Keep it straightforward, emphasizing how your idea provides a solution.
• Present info about the market opportunity, including target audience, market size, and relevant trends. Use data to show that there’s a real need for your solution.
• Highlight your idea’s Unique Selling Proposition (USP). Clearly state the benefits your solution offers, focusing on what makes it stand out.
• End with a clear call to action. Summarize key points and provide a way for your audience to follow up or get involved.

Remember, keep it simple, engaging, and tailored to your audience’s interests and needs. Discover more tips on how to create a successful pitch presentation and investor pitch deck .

Pitch presentation examples

The Elevator Pitch Prezi is a good example of a pitch presentation. The presentation starts by stating the problem and then providing a solution, ending with a call to action – which is great for persuading potential investors. Discover more good sales pitch examples in this article.

Crisis communication presentation 

What’s a crisis communication presentation .

A crisis communication presentation is like a talk that happens when there’s a serious issue or emergency. It’s a way to share important information and updates with people who need to know—like employees, stakeholders, or the public. In these types of presentations, you’d cover what the crisis is, what steps are being taken to deal with it, and what the next moves are. It’s about keeping everyone informed and on the same page during challenging times. The goal is to be transparent, provide clarity on the situation, and let people know what’s being done to handle the crisis. It’s a crucial tool in managing and addressing unexpected and difficult situations.

How to create a crisis communication presentation

• Identify the nature of the crisis and tailor your message to the concerns of your specific audience.
• Your presentation should address what happened, its impact, ongoing resolution efforts, and preventive measures for the future. Keep the language simple and direct.
• Demonstrate understanding and empathy for those affected. Maintain transparency about the situation, including uncertainties, and commit to providing updates.
• Anticipate and prepare for potential questions, including difficult ones, to maintain control of the message.
• Support your message with helpful visuals like charts or timelines. Practice delivering your presentation confidently, with attention to non-verbal cues like body language.

By combining these elements, you can create a sense of trust with your audience and convince them you’re handling the situation effectively. Remember, honesty is key when it comes to these types of presentations. 

Prezi for all types of presentations

Prezi is a presentation platform that stands out for its dynamic features, making it ideal for various presentations. Its unique zooming user interface allows presenters to create visually engaging presentations, moving easily between ideas and topics.

The versatility of Prezi enables presenters to convey various moods and emotions effectively. Whether you’re delivering a corporate report, an educational lesson, or a personal story, Prezi’s array of templates and design options can be tailored to fit lots of different types of presentations. This flexibility means that your presentation aligns perfectly with your content, from serious and formal to playful and informal.

Moreover, different types of presentations require different presentation styles. Learn about presentation styles and explore what suits best for you and your presentation type by watching the following video.

Prezi Video

Prezi Video adds another layer of engagement by allowing you to present live alongside your content virtually. This feature is particularly useful in today’s hybrid work environments, as it fosters a more personal connection with your audience. With Prezi Video, you can interact with your visuals in real-time, creating a more immersive experience across all types of presentations. This blend of visual storytelling and live presentation helps to keep the audience engaged and improves the overall impact of your message.

Prezi’s AI text editing tool

Creating Prezi presentations just got even easier! With Prezi’s AI text editing tool , you can easily create all types of presentations in less time. This feature helps you shorten, expand, highlight, and summarize content to help you communicate your ideas better. It simplifies the process by offering relevant suggestions, making it easier to create cohesive presentations. 

Prezi with all its accessible features makes it easy to create content for any industry, from different types of business presentations to classroom and learning environments, Prezi’s versatility makes it a great platform for all. 

Final thoughts on different types of presentations

There are a lot of types of presentations out there, but they’re only effective if you understand the structure of each and utilize the structure to your advantage. Find more examples of presentations in our presentation gallery , or check out Prezi to start creating your own presentation today.

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8 Types of Presentations and Examples of When You Can Use Them

Presentations help you communicate ideas in a simple way that sticks with your target audience. here’s what you need to know to have success with all types of presentations..

For your presentation to be effective, you need to choose the right format and recognize the nuances of each one. Here’s a look at eight types of presentations you can use to share your knowledge.

8 Types of Presentations

1. Providing Information

The primary purpose of any type of presentation is to provide information to an audience. The difference between this method and others is that there are many elements you have to consider in order to be effective. That includes slide design , talking points, and usually, a time limit.

2. Teaching

When you’re educating, use several examples to illustrate your points. If your audience doesn’t understand something you’re talking about, give them specific examples so they can see for themselves what you mean.

Repetition is key when you teach a new concept. It’s important to include a variety examples throughout your slide deck to reinforce your information. This helps combat your audience getting bored or tired from hearing the same thing over and over again.

3. Reporting

You can use presentations when reporting by showing research findings and conclusions. The most important thing to remember is that you need to design your slides to highlight your most critical data. That way, your audience will walk away understanding its high points.

It’s important to know your audience before you jump into your presentation and start selling. Research must be the first step of the process, so you can design a presentation that speaks to your people.

Also, be sure to not overwhelm yourself or others by packing too much information into one slide.

5. Problem-Solving

While it’s a less common use case, you can also use presentations to sort out problems. This is especially useful when you’re working with a team. It acts as a simple way to get everyone on the same page before making a decision.

6. Decision Making

Once you come to an agreement that something is an issue and discover some ways to solve it, there are still choices you need to make. You can use presentations to explore and explain different options before you finalize your next step forward.

7. Entertaining

Creating a presentation with entertainment in mind is a nice way to break up any potential monotony and deliver important information, at the same time.

The entertainment factor doesn’t necessarily have to be goofy or fun, but it should be compelling for the audience and capture their attention. Visuals are particularly important here.

8. Motivational

Stories are good tools for bringing any message home. Use personal anecdotes and examples that illustrate points. This will help people remember your message when they need it most, and it also makes it easier for the audience to connect with you.

3 Presentation Use Cases

Want to take your information and put it in presentation format for your audience? Before you start, use these examples to gain inspiration.

1. Business Presentation Examples

Business presentations don’t have to be boring. Take these tips to wow your colleagues and your audience. 

Conferences

There are many different companies and ideas competing for attention at conferences. Use storytelling and bold design choices to stand out.

Raising Awareness

Getting a new initiative going in an organization is no easy feat. Use a presentation to fill in stakeholders on what you want to do and get their approval.

Sales Decks

Selling has a direct impact on revenue goals, so it’s critical for your presentation to support that. Include questions, pain points, and supporting data to let your potential customers know you “get” them.

2. Presentation Ideas for Kids and Students

Education requires a lot of listening and absorbing information. Help kids and students show what they know with these presentation formats.

All About Them

For younger or new students, this is an easy presentation idea. They can create slides that explain details about themselves to learn the art of public speaking. It also helps their peers get to know them better.

Charts and Graphics

Facts and data play a key role in understanding a concept. However, keeping track of them all can be intimidating. Take them through the process of communicating complex ideas visually, with this presentation idea for students.

Storytelling

Stories are an important part of early learning but, eventually, we all learn there’s a place for stories outside of a book. Students and kids can create presentations that focus on this skill.

3. Virtual Presentation Ideas

Virtual presentations are more prevalent than ever, but engaging an audience when you aren’t in the same room isn’t easy.

If you’re sharing ideas with a group, make it interactive by giving a workshop-style presentation. Be sure to leave room to ask and answer questions, as well as save space for group discussions.

Ask Me Anything

The question and answer format is a popular presentation type, but you can add even more interest with slides. Use images, fonts , and colors that are on brand and increase engagement. 

Information and Gamification

Gamification results in 14% higher scores on skill-based assessments. To amplify people’s understanding of the concepts you present, use gamification throughout your slide deck.

How to Put Together Presentation Ideas without PowerPoint

If you’re looking for creative presentation ideas without PowerPoint , Shutterstock Create’s slideshow presentation maker is easy to use. Our designer-crafted templates are super-simple to customize and make your own in just a few clicks. 

We have thousands of graphics in a multitude of styles, shapes, and sizes you can use to create designs that others will notice. We also offer gorgeous stock photos to help you communicate exactly what you need to with each visual. Everyone has something to teach, now it’s your turn. Use these ideas to create all types of presentations and communicate effectively.

Need some more presentation inspo? We’ve got you covered:

• How to Make a Professional Video Presentation
• 10 Fun “Presentation Night” Ideas
• Google Slides vs. PowerPoint: Which Is Best to Make a Slideshow?

License this cover image via AlexandrWell .

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11 Critical Types of Business Presentations (+ Templates)

Learn about the different types of business presentations with examples that drive results. Discover how to choose the right type of presentation for your use case.

Dominika Krukowska

8 minute read

Short answer

What are the main types of business presentations?

There are 11 main types of business presentations:

• Pitch deck presentations
• Sales deck presentations
• Product marketing presentations
• White papers
• Case studies
• Report presentations
• Education & academic presentations
• Business proposal presentations
• Sports sponsorship proposals
• Business plan presentations

You need the right collateral for every aspect of your business in order to succeed.

In today's business world, delivering a compelling presentation isn't just a nice skill - it's a vital one. But if you're not familiar with all the types of presentations your business might need, it's like trying to build a house without all the necessary tools.

Some parts of your business might not get the support they need to stand strong. This can lead to unclear messages, disengaged audiences, and missed opportunities.

That's where this post comes in. Consider it your blueprint for building a solid presentation foundation. You'll learn about all the different types of business presentations, when to use them, and how to make them work wonders for you. In just a few minutes, you'll be ready to turn every presentation into a sturdy pillar for your business success.

Let’s get started!

What are the main business presentation types?

Business presentations come in various forms, each serving a unique purpose and fitting into a specific stage of the sales funnel.

There is a basic set of presentations that no business can flourish without. You should become familiar with these critical presentation types.

11 essential types of business presentations:

1. Pitch deck presentations

Pitch deck presentations are designed to showcase a product, startup, or idea to potential investors. They are typically used during fundraising rounds and are crucial for securing the necessary capital for your business.

Here’s an example of a pitch deck presentation:

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

If you want to learn more about pitch decks and how to create one, check out our guides:

What Is a Pitch Deck? A Beginner's Guide to Greatness

What to Include in a Pitch Deck (Slides 99% of Investors Want)

Create a Winning Pitch Deck Investors Love (Examples & Tips)

2. Sales deck presentations

Sales deck presentations are aimed at convincing prospects to buy your product or service. They highlight the unique selling points and benefits of your offering, and explain why you’re the perfect solution provider for your prospects’ specific pain points.

Here’s an example of a sales deck presentation:

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

To find out more, read our article on how to make a sales pitch deck that turns ‘Maybe’ to ‘Yes!’ .

3. Product marketing presentations

Product marketing presentations are used in the awareness stage to introduce a new product or feature to the market. They focus on the benefits of the product and how it meets the needs of the target audience.

Here’s an example of a product marketing presentation:

Mayku - Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

4. White papers

A white paper is an in-depth analysis of a problem and its solution. It's a way to establish your expertise and thought leadership in a particular area. White papers are often used in the consideration stage of the funnel to educate potential customers about a complex issue related to your industry or product.

Here’s an example of a white paper:

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

5. Case studies

Case studies showcase a customer success story or outcome. They provide real-world examples of how your product or service has helped a customer, making them a powerful tool for building trust and credibility.

Here’s an example of a case study:

Boom25 - Interactive case study deck

Fun, engaging, and interactive case study of a UK cashback service: mixing business with entertainment.

If you want to learn more, check out our guides:

What Is a Case Study & Customer Success Story?

5 Steps for Writing a Case Study for Business (+Templates)

12 Steps to Create a Business Case Study That Converts

Case Study Format Types: Match Format with Business Goals

6. Report presentations

Report presentations are used to share data-driven insights and findings in the consideration stage. They make complex data accessible and engaging, helping your audience understand and remember the information.

Here’s an example of a report presentation:

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

7. One-pagers

A one-pager is a brief, informative overview of your solution sent to potential customers in the awareness stage. It's a quick way to communicate the key features and benefits of your product or service, meant to pique the prospects’ curiosity enough to move them down the sales funnel.

Here’s an example of a one-pager presentation:

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

To find out more about one-pagers, read these guides:

What Is a One-Pager: Types, Benefits & Main Use Cases

Make One-Pagers That Grab Attention, Engage & Convert

Create a Sales One-Pager (Examples, Writing Tips, Templates)

Create a Business Plan One-Pager (+ Proven Templates)

How to Create a Startup One-Pager That Wows Investors

How to Create a Product One-Pager (That Gets People Excited)

8. Education and academic presentations

Education and academic presentations are used for teaching or presenting research findings. They are designed to simplify complex concepts and foster deep understanding.

Here’s an example of an academic presentation:

Research proposal

This school research presentation template is perfect for students who need to present their findings from a research project. The template includes space for a title, introduction, main body, conclusion, and bibliography.

If you need more guidance, we have a blog post on how to write a research proposal , including tips and templates.

9. Business proposal presentations

Business proposal presentations are used to close deals at the end of a sales cycle. They summarize your offering and why it's the best choice for the prospect.

Here’s an example of a business proposal presentation:

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

For tips on how to create your own, check out our posts:

How to Write a Business Proposal (Examples & Templates)

Make a Winning Business Proposal Presentation in 12 Steps

10. Sports sponsorship proposals

Sports sponsorship proposals are used to secure funding and support for a sports team. They highlight the benefits that the sponsor will receive in return for their investment.

Here’s an example of a sports sponsorship proposal presentation:

Football sponsorship proposal

This bright and energetic template reflects the dynamic nature of sports. With a combination of text-based and interactive slides, you'll easily convey the history of your organization, as well as the team's main drivers and objectives, to make sponsors instantly realize the value for their money.

11. Business plan presentations

Business plan presentations detail a company's strategy and objectives. They are often used to secure funding from investors or to align team members around a common vision and plan.

Here’s an example of a business plan presentation:

General Business Plan

This template has everything you need to create a visual summary of your business idea. Thanks to a range of interactive slides, you'll be able to convey your vision in a way that impresses investors and gets you the necessary buy-in.

If you want to see real-life examples of each presentation type, check out our master post containing 52 perfect presentation examples to set you apart .

What are the main types of presentation use cases?

Presentations are a versatile tool that can be used in a variety of scenarios, both within and outside an organization. Here are some of the key use cases for presentations:

External use cases

Sales: Persuading potential customers to purchase your product or service through compelling storytelling and showcasing benefits.

Funding : Convincing investors to provide capital for your business by demonstrating potential for growth and profitability.

Thought leadership: Establishing your expertise and authority in a specific field by sharing unique insights and perspectives.

Investor relations: Communicating important company information to investors to maintain trust and transparency.

Donor communication: Engaging and updating donors on the impact of their contributions to maintain their support and involvement.

Conference or event presentations: Sharing insights or research findings at a public event to engage the audience and build your reputation.

Partnership presentations: Proposing a collaboration or partnership to another business by highlighting mutual benefits.

Product launch presentations: Introducing a new product to the market with a compelling narrative that highlights its unique features.

Client presentations: Updating clients on progress or delivering project results to maintain their satisfaction and trust.

Training and education presentations: Teaching a new skill or concept to an external audience to enhance their knowledge and skills.

Public relations presentations: Managing the public image of your company by addressing public concerns and highlighting positive actions.

Government or regulatory presentations: Communicating with government agencies or regulatory bodies to ensure compliance and maintain good relations.

Social responsibility presentations: Showcasing your company's efforts to give back to the community to enhance your company's reputation and public image.

Internal use cases

Team meetings: Discussing project updates or new initiatives with your team to ensure everyone is aligned and informed.

Training and onboarding: Introducing new employees to company policies and procedures to ensure they are well-equipped to perform their roles.

Strategic planning: Outlining your company's strategic goals and plans to ensure all employees are working toward the same objectives.

Performance reviews: Providing feedback on an employee's performance to help them improve and grow in their role.

Internal reporting: Sharing company performance data with internal stakeholders to keep them informed and make data-driven decisions.

Town hall meetings: Addressing the entire company on key updates or changes to ensure transparency and maintain employee trust.

Change management: Guiding employees through a period of significant change to ensure smooth transition and maintain morale.

Employee engagement and recognition: Celebrating employee achievements and fostering a positive company culture to boost morale and productivity.

Training workshops and seminars: Providing in-depth training on specific topics to employees to enhance their skills and knowledge.

Internal marketing and branding: Promoting company values and culture to employees to foster a sense of belonging and commitment.

How do I choose the right type of presentation for my business?

Choosing the right type of presentation for your business is like picking the right tool for a job. It's all about understanding your needs and resources.

Here's a simple guide to help you make the right choice:

1) Presentation objectives

Start by defining what you want to achieve. Are you aiming to educate, persuade, or inspire? Your objective will shape the type of presentation you need. For instance, if you're looking to secure funding, a compelling pitch deck is your ticket.

2) Target audience

Your audience is your compass. Their needs and expectations will guide your presentation's content and style. For example, a sales deck might resonate with potential customers, while a thought leadership white paper could be more suitable for industry peers.

3) The message

What key message do you want to convey? Ensure your presentation type allows for this message to be communicated effectively. For example, if you're eager to share your company's green thumb, a social responsibility white paper can beautifully showcase your eco-friendly initiatives and their positive effects.

4) Resources

Finally, always take stock of your resources. Time constraints and available data can influence your choice. A one-pager could be more practical than an extensive sales deck when you’re short on time or manpower.

What are the best types of tools to create and improve my presentation?

Creating a compelling presentation is not just about the content, but also about the delivery.

Here are some tools that can help you elevate your presentation game:

Storydoc: This tool allows you to transform static slides into highly-engaging and converting interactive web presentations. It's perfect for creating memorable narratives that captivate your audience from start to finish and gets them to take action.

Think-Cell: If your presentation involves data, Think-Cell is a must-have. It simplifies the creation of complex charts and enhances data visualization, making your insights more digestible and impactful.

VideoScribe: Want to add a touch of animation to your presentation? VideoScribe allows you to create high-quality whiteboard-style animation videos, adding a dynamic element to your content.

Mentimeter: This gamified presentation software allows you to engage your audience with live polls, quizzes, and Q&A sessions, making your presentation a two-way conversation.

Pitcherific: Pitcherific helps you create and practice your pitch speech, making it a great tool for preparing investor presentations.

Create your presentation from a template

Your digital presentation is your passport to powerful communication. Why settle for static, lifeless slides when you can turn your presentation into a dynamic, interactive adventure?

Think of your key messages as stepping stones on an exciting journey, one that keeps your audience engaged from the opening slide to the grand finale. Interactive presentation templates are the perfect vehicle for this journey.

Each template is a canvas waiting for your unique touch.

Grab a template and use it to create your best presentation yet.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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6 Different Types of Presentations

Presentations should be as unique as your business and the information you’re trying to present. However, there are certain types of presentations that are common across industries and teams. Before you worry about which slides to include or how to organize your information, you’ll need to determine which type of presentation is best for your audience. 

To figure this out, ask yourself: Are you entertaining or informing? Are you speaking to colleagues, investors, or potential customers? Asking these questions will help you choose the type of presentation that supports you best. Beautiful.ai is here to make this even easier with a description of different types of presentations to help you choose.

Informative Presentations

An informative presentation is educational, concise, and to the point. While other presentations may entertain or inspire, the main goal of an informative presentation is to share information.

A good example of an informative presentation is a human resources benefits presentation. Human resources needs to explain what benefits employees receive, how benefits work, which important dates employees need to remember, where employees can find more information, and so on. 

An HR benefits presentation for new hires (or any informational presentation) should be short, straightforward, and easy to understand so that new employees will remember the information they’re given. 

Instructive Presentations

A presentation that teaches something is similar to an informative presentation, but it goes beyond sharing facts. It also instructs the audience on a specific topic. People attend or view an instructive presentation with the intention to learn, and they leave with a better understanding of the topic of the presentation.

There are many examples of instructive presentations. Workshops, training sessions, or webinars teach audiences a new skill or procedure by offering specific information or instructions. Explaining new policies to a company is another type of instructive presentation. For example, an HR benefits presentation for new employees may be informative, but a presentation for existing employees about policy changes might lean more towards instructive, especially if employees have to take action or need to ask questions.     

Persuasive Presentations

Many presentations hope to sell something or persuade the audience to take certain actions. Persuasive presentations often present a problem and explain their solution using data. Examples of persuasive presentations include business pitches or sales proposals.

For example, a startup company looking for initial funding may need a startup pitch deck or a Series A presentation to convince investors to back their idea. A startup pitch deck would explain a problem in the market, how their startup will solve that problem, and how they’ll monetize their business. A Series A presentation can help a startup secure more rounds of funding to grow their company and pursue further goals.

Motivational Presentations

One of the most prominent examples of inspiring presentations? TEDTalks. Many motivational speakers use TEDTalks to inspire people to think or change their behavior. 

Motivational presentations in the business world may not be as dramatic or life-changing as a TEDTalk, but they still aim to generate interest or gain an audience’s approval. A company overview presentation is a good example of a motivational presentation. It may present the information of a company — how it was founded, who is leading it, what the company does — but more importantly, it tells the company’s story. 

A company overview presentation connects with the audience. A manager may use it to boost morale at a team meeting. Or an executive may present a company overview to convince potential customers or investors to work with them. Or, an HR rep may use it to make new hires feel welcome and excited to join the company.

Decision-making Presentations

Need to make a decision within the company? A presentation that shares a problem, solution options, and their outcomes can help speed along the process. Decision making presentations might be found in business meetings, government meetings, or all-hands meetings.

For example, let’s say a company wants to improve engagement on their social media channels. There are many ways they might achieve their goal, including hosting giveaways, dedicating more resources to creating Facebook posts or Instagram stories, and researching their audience or competitors to see how they can improve. A marketing campaign plan template for a presentation would keep details of the problem, different options, and possible outcomes organized in one place. It would inform and guide everyone involved in the meeting, helping them make informed decisions on how to move forward.

Progress Presentations

Imagine our hypothetical company decided on a marketing strategy to meet their goals. Now that they have a campaign in place, they need to report on the progress of said campaign. This sixth presentation type shares status updates, progress towards deadlines, collected data so far, any obstacles popping up, and tasks that need to be added or adjusted.

A team stand up presentation is a great example of this type of presentation. Team stand up presentations usually include an agenda, talking points, deliverable updates, discussion topics, and time for questions at the end. This presentation keeps everyone organized and focused, ensuring that everyone is still on the same page and working towards the same end goal.

Whichever Presentation Type You Choose, Create it With Beautiful.ai

Now that you know which presentation type is right for your project, it’s time to create a beautiful and effective presentation. With Beautiful.ai , you don’t need to set aside hours of time to build your presentation, nor do you need design expertise to do it. Use one of our many presentation templates that can be customized for your needs in minutes. No matter what type of presentation you create, Beautiful.ai can help you do it.

Beautiful.AI Team

Beautiful is an AI-powered presentation tool that makes it fast and easy for anyone to build clean, modern and professionally designed slides that they can be proud of.

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