how to do the conclusion of an essay

In a short paper—even a research paper—you don’t need to provide an exhaustive summary as part of your conclusion. But you do need to make some kind of transition between your final body paragraph and your concluding paragraph. This may come in the form of a few sentences of summary. Or it may come in the form of a sentence that brings your readers back to your thesis or main idea and reminds your readers where you began and how far you have traveled.

So, for example, in a paper about the relationship between ADHD and rejection sensitivity, Vanessa Roser begins by introducing readers to the fact that researchers have studied the relationship between the two conditions and then provides her explanation of that relationship. Here’s her thesis: “While socialization may indeed be an important factor in RS, I argue that individuals with ADHD may also possess a neurological predisposition to RS that is exacerbated by the differing executive and emotional regulation characteristic of ADHD.”

In her final paragraph, Roser reminds us of where she started by echoing her thesis: “This literature demonstrates that, as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”  

Highlight the “so what”  

At the beginning of your paper, you explain to your readers what’s at stake—why they should care about the argument you’re making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put those stakes into a new or broader context.

In the conclusion to her paper about ADHD and RS, Roser echoes the stakes she established in her introduction—that research into connections between ADHD and RS has led to contradictory results, raising questions about the “behavioral mediation hypothesis.”

She writes, “as with many other conditions, ADHD and RS share a delicately intertwined pattern of neurological similarities that is rooted in the innate biology of an individual’s mind, a connection that cannot be explained in full by the behavioral mediation hypothesis.”  

Leave your readers with the “now what”  

After the “what” and the “so what,” you should leave your reader with some final thoughts. If you have written a strong introduction, your readers will know why you have been arguing what you have been arguing—and why they should care. And if you’ve made a good case for your thesis, then your readers should be in a position to see things in a new way, understand new questions, or be ready for something that they weren’t ready for before they read your paper.

In her conclusion, Roser offers two “now what” statements. First, she explains that it is important to recognize that the flawed behavioral mediation hypothesis “seems to place a degree of fault on the individual. It implies that individuals with ADHD must have elicited such frequent or intense rejection by virtue of their inadequate social skills, erasing the possibility that they may simply possess a natural sensitivity to emotion.” She then highlights the broader implications for treatment of people with ADHD, noting that recognizing the actual connection between rejection sensitivity and ADHD “has profound implications for understanding how individuals with ADHD might best be treated in educational settings, by counselors, family, peers, or even society as a whole.”

To find your own “now what” for your essay’s conclusion, try asking yourself these questions:

• What can my readers now understand, see in a new light, or grapple with that they would not have understood in the same way before reading my paper? Are we a step closer to understanding a larger phenomenon or to understanding why what was at stake is so important?  
• What questions can I now raise that would not have made sense at the beginning of my paper? Questions for further research? Other ways that this topic could be approached?  
• Are there other applications for my research? Could my questions be asked about different data in a different context? Could I use my methods to answer a different question?  
• What action should be taken in light of this argument? What action do I predict will be taken or could lead to a solution?  
• What larger context might my argument be a part of?  

What to avoid in your conclusion  

• a complete restatement of all that you have said in your paper.  
• a substantial counterargument that you do not have space to refute; you should introduce counterarguments before your conclusion.  
• an apology for what you have not said. If you need to explain the scope of your paper, you should do this sooner—but don’t apologize for what you have not discussed in your paper.  
• fake transitions like “in conclusion” that are followed by sentences that aren’t actually conclusions. (“In conclusion, I have now demonstrated that my thesis is correct.”)
• picture_as_pdf Conclusions

Conclusions

What this handout is about.

This handout will explain the functions of conclusions, offer strategies for writing effective ones, help you evaluate conclusions you’ve drafted, and suggest approaches to avoid.

About conclusions

Introductions and conclusions can be difficult to write, but they’re worth investing time in. They can have a significant influence on a reader’s experience of your paper.

Just as your introduction acts as a bridge that transports your readers from their own lives into the “place” of your analysis, your conclusion can provide a bridge to help your readers make the transition back to their daily lives. Such a conclusion will help them see why all your analysis and information should matter to them after they put the paper down.

Your conclusion is your chance to have the last word on the subject. The conclusion allows you to have the final say on the issues you have raised in your paper, to synthesize your thoughts, to demonstrate the importance of your ideas, and to propel your reader to a new view of the subject. It is also your opportunity to make a good final impression and to end on a positive note.

Your conclusion can go beyond the confines of the assignment. The conclusion pushes beyond the boundaries of the prompt and allows you to consider broader issues, make new connections, and elaborate on the significance of your findings.

Your conclusion should make your readers glad they read your paper. Your conclusion gives your reader something to take away that will help them see things differently or appreciate your topic in personally relevant ways. It can suggest broader implications that will not only interest your reader, but also enrich your reader’s life in some way. It is your gift to the reader.

Strategies for writing an effective conclusion

One or more of the following strategies may help you write an effective conclusion:

• Play the “So What” Game. If you’re stuck and feel like your conclusion isn’t saying anything new or interesting, ask a friend to read it with you. Whenever you make a statement from your conclusion, ask the friend to say, “So what?” or “Why should anybody care?” Then ponder that question and answer it. Here’s how it might go: You: Basically, I’m just saying that education was important to Douglass. Friend: So what? You: Well, it was important because it was a key to him feeling like a free and equal citizen. Friend: Why should anybody care? You: That’s important because plantation owners tried to keep slaves from being educated so that they could maintain control. When Douglass obtained an education, he undermined that control personally. You can also use this strategy on your own, asking yourself “So What?” as you develop your ideas or your draft.
• Return to the theme or themes in the introduction. This strategy brings the reader full circle. For example, if you begin by describing a scenario, you can end with the same scenario as proof that your essay is helpful in creating a new understanding. You may also refer to the introductory paragraph by using key words or parallel concepts and images that you also used in the introduction.
• Synthesize, don’t summarize. Include a brief summary of the paper’s main points, but don’t simply repeat things that were in your paper. Instead, show your reader how the points you made and the support and examples you used fit together. Pull it all together.
• Include a provocative insight or quotation from the research or reading you did for your paper.
• Propose a course of action, a solution to an issue, or questions for further study. This can redirect your reader’s thought process and help them to apply your info and ideas to their own life or to see the broader implications.
• Point to broader implications. For example, if your paper examines the Greensboro sit-ins or another event in the Civil Rights Movement, you could point out its impact on the Civil Rights Movement as a whole. A paper about the style of writer Virginia Woolf could point to her influence on other writers or on later feminists.

Strategies to avoid

• Beginning with an unnecessary, overused phrase such as “in conclusion,” “in summary,” or “in closing.” Although these phrases can work in speeches, they come across as wooden and trite in writing.
• Stating the thesis for the very first time in the conclusion.
• Introducing a new idea or subtopic in your conclusion.
• Ending with a rephrased thesis statement without any substantive changes.
• Making sentimental, emotional appeals that are out of character with the rest of an analytical paper.
• Including evidence (quotations, statistics, etc.) that should be in the body of the paper.

Four kinds of ineffective conclusions

• The “That’s My Story and I’m Sticking to It” Conclusion. This conclusion just restates the thesis and is usually painfully short. It does not push the ideas forward. People write this kind of conclusion when they can’t think of anything else to say. Example: In conclusion, Frederick Douglass was, as we have seen, a pioneer in American education, proving that education was a major force for social change with regard to slavery.
• The “Sherlock Holmes” Conclusion. Sometimes writers will state the thesis for the very first time in the conclusion. You might be tempted to use this strategy if you don’t want to give everything away too early in your paper. You may think it would be more dramatic to keep the reader in the dark until the end and then “wow” them with your main idea, as in a Sherlock Holmes mystery. The reader, however, does not expect a mystery, but an analytical discussion of your topic in an academic style, with the main argument (thesis) stated up front. Example: (After a paper that lists numerous incidents from the book but never says what these incidents reveal about Douglass and his views on education): So, as the evidence above demonstrates, Douglass saw education as a way to undermine the slaveholders’ power and also an important step toward freedom.
• The “America the Beautiful”/”I Am Woman”/”We Shall Overcome” Conclusion. This kind of conclusion usually draws on emotion to make its appeal, but while this emotion and even sentimentality may be very heartfelt, it is usually out of character with the rest of an analytical paper. A more sophisticated commentary, rather than emotional praise, would be a more fitting tribute to the topic. Example: Because of the efforts of fine Americans like Frederick Douglass, countless others have seen the shining beacon of light that is education. His example was a torch that lit the way for others. Frederick Douglass was truly an American hero.
• The “Grab Bag” Conclusion. This kind of conclusion includes extra information that the writer found or thought of but couldn’t integrate into the main paper. You may find it hard to leave out details that you discovered after hours of research and thought, but adding random facts and bits of evidence at the end of an otherwise-well-organized essay can just create confusion. Example: In addition to being an educational pioneer, Frederick Douglass provides an interesting case study for masculinity in the American South. He also offers historians an interesting glimpse into slave resistance when he confronts Covey, the overseer. His relationships with female relatives reveal the importance of family in the slave community.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Douglass, Frederick. 1995. Narrative of the Life of Frederick Douglass, an American Slave, Written by Himself. New York: Dover.

Hamilton College. n.d. “Conclusions.” Writing Center. Accessed June 14, 2019. https://www.hamilton.edu//academics/centers/writing/writing-resources/conclusions .

Holewa, Randa. 2004. “Strategies for Writing a Conclusion.” LEO: Literacy Education Online. Last updated February 19, 2004. https://leo.stcloudstate.edu/acadwrite/conclude.html.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to Write a Conclusion for an Essay

By the time you get to the final paragraph of your paper, you have already done so much work on your essay, so all you want to do is to wrap it up as quickly as possible. You’ve already made a stunning introduction, proven your argument, and structured the whole piece as supposed – who cares about making a good conclusion paragraph?

The only thing you need to remember is that the conclusion of an essay is not just the last paragraph of an academic paper where you restate your thesis and key arguments. A concluding paragraph is also your opportunity to have a final impact on your audience. 

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How to write a conclusion paragraph that leaves a lasting impression – In this guide, the team at EssayPro is going to walk you through the process of writing a perfect conclusion step by step. Additionally, we will share valuable tips and tricks to help students of all ages impress their readers at the last moment.

Instead of Intro: What Is a Conclusion?

Before we can move on, let’s take a moment here to define the conclusion itself. According to the standard conclusion definition, it is pretty much the last part of something, its result, or end. However, this term is rather broad and superficial.

When it comes to writing academic papers, a concluding statement refers to an opinion, judgment, suggestion, or position arrived at by logical reasoning (through the arguments provided in the body of the text). Therefore, if you are wondering “what is a good closing sentence like?” – keep on reading.

What Does a Good Conclusion Mean?

Writing a good conclusion for a paper isn’t easy. However, we are going to walk you through this process step by step. Although there are generally no strict rules on how to formulate one, there are some basic principles that everyone should keep in mind. In this section, we will share some core ideas for writing a good conclusion, and, later in the article, we will also provide you with more practical advice and examples.

Here are the core goals a good conclusion should complete:

• “Wrap up” the entire paper;
• Demonstrate to readers that the author accomplished what he/she set out to do;
• Show how you the author has proved their thesis statement;
• Give a sense of completeness and closure on the topic;
• Leave something extra for your reader to think about;
• Leave a powerful final impact on a reader.

Another key thing to remember is that you should not introduce any new ideas or arguments to your paper's conclusion. It should only sum up what you have already written, revisit your thesis statement, and end with a powerful final impression.

When considering how to write a conclusion that works, here are the key points to keep in mind:

• A concluding sentence should only revisit the thesis statement, not restate it;
• It should summarize the main ideas from the body of the paper;
• It should demonstrate the significance and relevance of your work;
• An essay’s conclusion should include a call for action and leave space for further study or development of the topic (if necessary).

How Long Should a Conclusion Be? 

Although there are no strict universal rules regarding the length of an essay’s final clause, both teachers and experienced writers recommend keeping it clear, concise, and straight to the point. There is an unspoken rule that the introduction and conclusion of an academic paper should both be about 10% of the overall paper’s volume. For example, if you were assigned a 1500 word essay, both the introductory and final clauses should be approximately 150 words long (300 together).

Why You Need to Know How to End an Essay:

A conclusion is what drives a paper to its logical end. It also drives the main points of your piece one last time. It is your last opportunity to impact and impress your audience. And, most importantly, it is your chance to demonstrate to readers why your work matters. Simply put, the final paragraph of your essay should answer the last important question a reader will have – “So what?”

If you do a concluding paragraph right, it can give your readers a sense of logical completeness. On the other hand, if you do not make it powerful enough, it can leave them hanging, and diminish the effect of the entire piece.

Strategies to Crafting a Proper Conclusion

Although there are no strict rules for what style to use to write your conclusion, there are several strategies that have been proven to be effective. In the list below, you can find some of the most effective strategies with some good conclusion paragraph examples to help you grasp the idea.

One effective way to emphasize the significance of your essay and give the audience some thought to ponder about is by taking a look into the future. The “When and If” technique is quite powerful when it comes to supporting your points in the essay’s conclusion.

Prediction essay conclusion example: “Taking care of a pet is quite hard, which is the reason why most parents refuse their children’s requests to get a pet. However, the refusal should be the last choice of parents. If we want to inculcate a deep sense of responsibility and organization in our kids, and, at the same time, sprout compassion in them, we must let our children take care of pets.”

Another effective strategy is to link your conclusion to your introductory paragraph. This will create a full-circle narration for your readers, create a better understanding of your topic, and emphasize your key point.

Echo conclusion paragraph example: Introduction: “I believe that all children should grow up with a pet. I still remember the exact day my parents brought my first puppy to our house. This was one of the happiest moments in my life and, at the same time, one of the most life-changing ones. Growing up with a pet taught me a lot, and most importantly, it taught me to be responsible.” Conclusion:. “I remember when I picked up my first puppy and how happy I was at that time. Growing up with a pet, I learned what it means to take care of someone, make sure that he always has water and food, teach him, and constantly keep an eye on my little companion. Having a child grow up with a pet teaches them responsibility and helps them acquire a variety of other life skills like leadership, love, compassion, and empathy. This is why I believe that every kid should grow up with a pet!”

Finally, one more trick that will help you create a flawless conclusion is to amplify your main idea or to present it in another perspective of a larger context. This technique will help your readers to look at the problem discussed from a different angle.

Step-up argumentative essay conclusion example: “Despite the obvious advantages of owning a pet in childhood, I feel that we cannot generalize whether all children should have a pet. Whereas some kids may benefit from such experiences, namely, by becoming more compassionate, organized, and responsible, it really depends on the situation, motivation, and enthusiasm of a particular child for owning a pet.”

What is a clincher in an essay? – The final part of an essay’s conclusion is often referred to as a clincher sentence. According to the clincher definition, it is a final sentence that reinforces the main idea or leaves the audience with an intriguing thought to ponder upon. In a nutshell, the clincher is very similar to the hook you would use in an introductory paragraph. Its core mission is to seize the audience’s attention until the end of the paper. At the same time, this statement is what creates a sense of completeness and helps the author leave a lasting impression on the reader.

Now, since you now know what a clincher is, you are probably wondering how to use one in your own paper. First of all, keep in mind that a good clincher should be intriguing, memorable, smooth, and straightforward.

Generally, there are several different tricks you can use for your clincher statement; it can be:

• A short, but memorable and attention-grabbing conclusion;
• A relevant and memorable quote (only if it brings actual value);
• A call to action;
• A rhetorical question;
• An illustrative story or provocative example;
• A warning against a possibility or suggestion about the consequences of a discussed problem;
• A joke (however, be careful with this as it may not always be deemed appropriate).

Regardless of the technique you choose, make sure that your clincher is memorable and aligns with your introduction and thesis.

Clincher examples: - While New York may not be the only place with the breathtaking views, it is definitely among my personal to 3… and that’s what definitely makes it worth visiting. - “Thence we came forth to rebehold the stars”, Divine Comedy - Don’t you think all these advantages sound like almost life-saving benefits of owning a pet? “So we beat on, boats against the current, borne back ceaselessly into the past.”, The Great Gatsby

Conclusion Writing Don'ts 

Now, when you know what tricks and techniques you should use to create a perfect conclusion, let’s look at some of the things you should not do with our online paper writing service :

• Starting with some cliché concluding sentence starters. Many students find common phrases like “In conclusion,” “Therefore,” “In summary,” or similar statements to be pretty good conclusion starters. However, though such conclusion sentence starters may work in certain cases – for example, in speeches – they are overused, so it is recommended not to use them in writing to introduce your conclusion.
• Putting the first mention of your thesis statement in the conclusion – it has to be presented in your introduction first.
• Providing new arguments, subtopics, or ideas in the conclusion paragraph.
• Including a slightly changed or unchanged thesis statement.
• Providing arguments and evidence that belong in the body of the work.
• Writing too long, hard to read, or confusing sentences.

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Conclusion Paragraph Outline

The total number of sentences in your final paragraph may vary depending on the number of points you discussed in your essay, as well as on the overall word count of your paper. However, the overall conclusion paragraph outline will remain the same and consists of the following elements:

• A conclusion starter:

The first part of your paragraph should drive readers back to your thesis statement. Thus, if you were wondering how to start a conclusion, the best way to do it is by rephrasing your thesis statement.

• Summary of the body paragraphs:

Right after revisiting your thesis, you should include several sentences that wrap up the key highlights and points from your body paragraphs. This part of your conclusion can consist of 2-3 sentences—depending on the number of arguments you’ve made. If necessary, you can also explain to the readers how your main points fit together.

• A concluding sentence:

Finally, you should end your paragraph with a last, powerful sentence that leaves a lasting impression, gives a sense of logical completeness, and connects readers back to the introduction of the paper.

These three key elements make up a perfect essay conclusion. Now, to give you an even better idea of how to create a perfect conclusion, let us give you a sample conclusion paragraph outline with examples from an argumentative essay on the topic of “Every Child Should Own a Pet:

• Sentence 1: Starter
• ~ Thesis: "Though taking care of a pet may be a bit challenging for small children. Parents should not restrict their kids from having a pet as it helps them grow into more responsible and compassionate people."
• ~ Restated thesis for a conclusion: "I can say that taking care of a pet is good for every child."
• Sentences 2-4: Summary
• ~ "Studies have shown that pet owners generally have fewer health problems."
• ~ "Owning a pet teaches a child to be more responsible."
• ~ "Spending time with a pet reduces stress, feelings of loneliness, and anxiety."
• Sentence 5: A concluding sentence
• ~ "Pets can really change a child life for the better, so don't hesitate to endorse your kid's desire to own a pet."

This is a clear example of how you can shape your conclusion paragraph.

How to Conclude Various Types of Essays

Depending on the type of academic essay you are working on, your concluding paragraph's style, tone, and length may vary. In this part of our guide, we will tell you how to end different types of essays and other works.

How to End an Argumentative Essay

Persuasive or argumentative essays always have the single goal of convincing readers of something (an idea, stance, or viewpoint) by appealing to arguments, facts, logic, and even emotions. The conclusion for such an essay has to be persuasive as well. A good trick you can use is to illustrate a real-life scenario that proves your stance or encourages readers to take action. More about persuasive essay outline you can read in our article.

Here are a few more tips for making a perfect conclusion for an argumentative essay:

• Carefully read the whole essay before you begin;
• Re-emphasize your ideas;
• Discuss possible implications;
• Don’t be afraid to appeal to the reader’s emotions.

How to End a Compare and Contrast Essay

The purpose of a compare and contrast essay is to emphasize the differences or similarities between two or more objects, people, phenomena, etc. Therefore, a logical conclusion should highlight how the reviewed objects are different or similar. Basically, in such a paper, your conclusion should recall all of the key common and distinctive features discussed in the body of your essay and also give readers some food for thought after they finish reading it.

How to Conclude a Descriptive Essay

The key idea of a descriptive essay is to showcase your creativity and writing skills by painting a vivid picture with the help of words. This is one of the most creative types of essays as it requires you to show a story, not tell it. This kind of essay implies using a lot of vivid details. Respectively, the conclusion of such a paper should also use descriptive imagery and, at the same time, sum up the main ideas. A good strategy for ending a descriptive essay would be to begin with a short explanation of why you wrote the essay. Then, you should reflect on how your topic affects you. In the middle of the conclusion, you should cover the most critical moments of the story to smoothly lead the reader into a logical closing statement. The “clincher”, in this case, should be a thought-provoking final sentence that leaves a good and lasting impression on the audience. Do not lead the reader into the essay and then leave them with dwindling memories of it.

How to Conclude an Essay About Yourself

If you find yourself writing an essay about yourself, you need to tell a personal story. As a rule, such essays talk about the author’s experiences, which is why a conclusion should create a feeling of narrative closure. A good strategy is to end your story with a logical finale and the lessons you have learned, while, at the same time, linking it to the introductory paragraph and recalling key moments from the story.

How to End an Informative Essay

Unlike other types of papers, informative or expository essays load readers with a lot of information and facts. In this case, “Synthesize, don’t summarize” is the best technique you can use to end your paper. Simply put, instead of recalling all of the major facts, you should approach your conclusion from the “So what?” position by highlighting the significance of the information provided.

How to Conclude a Narrative Essay

In a nutshell, a narrative essay is based on simple storytelling. The purpose of this paper is to share a particular story in detail. Therefore, the conclusion for such a paper should wrap up the story and avoid finishing on an abrupt cliffhanger. It is vital to include the key takeaways and the lessons learned from the story.

How to Write a Conclusion for a Lab Report

Unlike an essay, a lab report is based on an experiment. This type of paper describes the flow of a particular experiment conducted by a student and its conclusion should reflect on the outcomes of this experiment.

In thinking of how to write a conclusion for a lab, here are the key things you should do to get it right:

• Restate the goals of your experiment
• Describe the methods you used
• Include the results of the experiment and analyze the final data
• End your conclusion with a clear statement on whether or not the experiment was successful (Did you reach the expected results?)

How to Write a Conclusion for a Research Paper

Writing a paper is probably the hardest task of all, even for experienced dissertation writer . Unlike an essay or even a lab report, a research paper is a much longer piece of work that requires a deeper investigation of the problem. Therefore, a conclusion for such a paper should be even more sophisticated and powerful. If you're feeling difficulty writing an essay, you can buy essay on our service.

However, given that a research paper is the second most popular kind of academic paper (after an essay), it is important to know how to conclude a research paper. Even if you have not yet been assigned to do this task, be sure that you will face it soon. So, here are the steps you should follow to create a great conclusion for a research paper:

• Restate the Topic

Start your final paragraph with a quick reminder of what the topic of the piece is about. Keep it one sentence long.

• Revisit the Thesis

Next, you should remind your readers what your thesis statement was. However, do not just copy and paste it from the introductory clause: paraphrase your thesis so that you deliver the same idea but with different words. Keep your paraphrased thesis narrow, specific, and topic-oriented.

• Summarise Your Key Ideas

Just like the case of a regular essay’s conclusion, a research paper’s final paragraph should also include a short summary of all of the key points stated in the body sections. We recommend reading the entire body part a few times to define all of your main arguments and ideas.

• Showcase the Significance of Your Work

In the research paper conclusion, it is vital to highlight the significance of your research problem and state how your solution could be helpful.

• Make Suggestions for Future Studies

Finally, at the end of your conclusion, you should define how your findings will contribute to the development of its particular field of science. Outline the perspectives of further research and, if necessary, explain what is yet to be discovered on the topic.

Then, end your conclusion with a powerful concluding sentence – it can be a rhetorical question, call to action, or another hook that will help you have a strong impact on the audience.

• Answer the Right Questions

To create a top-notch research paper conclusion, be sure to answer the following questions:

• What is the goal of a research paper?
• What are the possible solutions to the research question(s)?
• How can your results be implemented in real life? (Is your research paper helpful to the community?)
• Why is this study important and relevant?

Additionally, here are a few more handy tips to follow:

• Provide clear examples from real life to help readers better understand the further implementation of the stated solutions;
• Keep your conclusion fresh, original, and creative.

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So, What Is a Good Closing Sentence? See The Difference

One of the best ways to learn how to write a good conclusion is to look at several professional essay conclusion examples. In this section of our guide, we are going to look at two different final paragraphs shaped on the basis of the same template, but even so, they are very different – where one is weak and the other is strong. Below, we are going to compare them to help you understand the difference between a good and a bad conclusion.

Here is the template we used: College degrees are in decline. The price of receiving an education does not correlate with the quality of the education received. As a result, graduated students face underemployment, and the worth of college degrees appears to be in serious doubt. However, the potential social and economic benefits of educated students balance out the equation.

Strong Conclusion ‍

People either see college as an opportunity or an inconvenience; therefore, a degree can only hold as much value as its owner’s skillset. The underemployment of graduate students puts the worth of college degrees in serious doubt. Yet, with the multitude of benefits that educated students bring to society and the economy, the equation remains in balance. Perhaps the ordinary person should consider college as a wise financial investment, but only if they stay determined to study and do the hard work.

Why is this example good? There are several key points that prove its effectiveness:

• There is a bold opening statement that encompasses the two contrasting types of students we can see today.
• There are two sentences that recall the thesis statement and cover the key arguments from the body of the essay.
• Finally, the last sentence sums up the key message of the essay and leaves readers with something to think about.

Weak Conclusion

In conclusion, with the poor preparation of students in college and the subsequent underemployment after graduation from college, the worth associated with the college degree appears to be in serious doubt. However, these issues alone may not reasonably conclude beyond a doubt that investing in a college degree is a rewarding venture. When the full benefits that come with education are carefully put into consideration and evaluated, college education for children in any country still has good advantages, and society should continue to advocate for a college education. The ordinary person should consider this a wise financial decision that holds rewards in the end. Apart from the monetary gains associated with a college education, society will greatly benefit from students when they finish college. Their minds are going to be expanded, and their reasoning and decision making will be enhanced.

What makes this example bad? Here are a few points to consider:

• Unlike the first example, this paragraph is long and not specific enough. The author provides plenty of generalized phrases that are not backed up by actual arguments.
• This piece is hard to read and understand and sentences have a confusing structure. Also, there are lots of repetitions and too many uses of the word “college”.
• There is no summary of the key benefits.
• The last two sentences that highlight the value of education contradict with the initial statement.
• Finally, the last sentence doesn’t offer a strong conclusion and gives no thought to ponder upon.
• In the body of your essay, you have hopefully already provided your reader(s) with plenty of information. Therefore, it is not wise to present new arguments or ideas in your conclusion.
• To end your final paragraph right, find a clear and straightforward message that will have the most powerful impact on your audience.
• Don’t use more than one quote in the final clause of your paper – the information from external sources (including quotes) belongs in the body of a paper.
• Be authoritative when writing a conclusion. You should sound confident and convincing to leave a good impression. Sentences like “I’m not an expert, but…” will most likely make you seem less knowledgeable and/or credible.

Good Conclusion Examples

Now that we've learned what a conclusion is and how to write one let's take a look at some essay conclusion examples to strengthen our knowledge.

The ending ironically reveals that all was for nothing. (A short explanation of the thematic effect of the book’s end) Tom says that Miss Watson freed Jim in her final will.Jim told Huck that the dead man on the Island was pap. The entire adventure seemingly evaporated into nothingness. (How this effect was manifested into the minds of thereaders).

All in all, international schools hold the key to building a full future that students can achieve. (Thesis statement simplified) They help students develop their own character by learning from their mistakes, without having to face a dreadful penalty for failure. (Thesis statement elaborated)Although some say that kids emerged “spoiled” with this mentality, the results prove the contrary. (Possible counter-arguments are noted)

In conclusion, public workers should be allowed to strike since it will give them a chance to air their grievances. (Thesis statement) Public workers should be allowed to strike when their rights, safety, and regulations are compromised. The workers will get motivated when they strike, and their demands are met.

In summary, studies reveal some similarities in the nutrient contents between the organic and non-organic food substances. (Starts with similarities) However, others have revealed many considerable differences in the amounts of antioxidants as well as other minerals present in organic and non-organic foods. Generally, organic foods have higher levels of antioxidants than non-organic foods and therefore are more important in the prevention of chronic illnesses.

As time went by, my obsession grew into something bigger than art; (‘As time went by’ signals maturation) it grew into a dream of developing myself for the world. (Showing student’s interest of developing himself for the community) It is a dream of not only seeing the world from a different perspective but also changing the perspective of people who see my work. (Showing student’s determination to create moving pieces of art)

In conclusion, it is evident that technology is an integral part of our lives and without it, we become “lost” since we have increasingly become dependent on its use. (Thesis with main point)

You might also be interested in reading nursing essay examples from our service.

How To Write A Conclusion For An Essay?

How to write a good conclusion, how to write a conclusion for a college essay, related articles.

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How to Write a Conclusion

Last Updated: July 15, 2023

Template and Sample Conclusion

This article was co-authored by Christopher Taylor, PhD and by wikiHow staff writer, Danielle Blinka, MA, MPA . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. This article has been viewed 479,222 times.

Writing the introduction and body of a paper is a big accomplishment. Now you need to write your conclusion. Writing a conclusion can feel difficult, but it's easier if you plan ahead. First, format your conclusion by revisiting your thesis, summarizing your arguments, and making a final statement. Then, re-read and revise your conclusion to make it effective.

• Let’s say your thesis reads, “Allowing students to visit the library during lunch improves campus life and supports academic achievement because it encourages reading, allows students to start assignments early, and provides a refuge for students who eat alone.”
• You might restate it as, “Evidence shows students who have access to their school’s library during lunch check out more books and are more likely to complete their homework; additionally, students aren’t forced to eat alone.”

• You might write, “According to data, students checked out more books when they were allowed to visit their library during lunch, used that time to do research and ask for help with homework, and reported feeling less alone at lunch time. This shows that opening up the library during lunch can improve student life and academic performance."
• If you’re writing an argument essay, address the opposing argument, as well. You might write, “Although administrators worry that students will walk the halls instead of going to the library, schools that allow students into the library during lunch reported less behavioral issues during lunch than schools that don’t allow students in the library. Data show that students were spending that time checking out more books and working on homework assignments.” [3] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

• Call your reader to action . For example, “By working with school administrators, Greenlawn ISD can increase academic achievement by letting students use the library during lunch.”
• End with a warning . You might write, “If students aren’t allowed to use the library during lunch, they are missing out on a valuable learning opportunity they’ll never get back.”
• Evoke an image . Write, “Next year, students at Greenlawn could be gathered around a table in the library reading or broadening their minds.”
• Compare your topic to something universal to help your reader relate . You might write, “Everyone knows how stressful it is to have a planner full of assignments, so having extra time to work on them during lunch would be a great relief to many students.”
• Show why the issue is significant. Write, "Giving students more time to spend in the library will help them become more comfortable spending time there, which also helps the library's mission."
• Predict what would happen if your ideas are implemented . Say, “Next year, students at Greenlawn could increase their academic achievements, but results will only happen if they can use the library during lunch.”
• End with a compelling quote . For instance, "As author Roald Dahl once said, 'If you are going to get anywhere in life, you have to read a lot of books.'"

• You could also ask your instructor if you can see an example of a well-written conclusion to give you an idea about what they expect you to write.

• If you want to use an introductory phrase, use a stronger one like “based on the evidence” or “ultimately.” You might also begin your first sentence with a word like “although,” “while,” or “since.” [6] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source
• Additionally, avoid “to conclude,” “in summary,” or “in closing.”

• For example, you may have opened your introduction with an anecdote, quote, or image. Bring it back up in your conclusion. Similarly, if you opened with a rhetorical question, you might offer a potential answer in your conclusion.

• For example, you wouldn’t want to end your essay about allowing students to use the library during lunch by stating, “As the evidence shows, using the library at lunch is a great way to improve student performance because they are more likely to do their homework. On a survey, students reported using the library to do research, ask homework questions, and finish their assignments early.” This leaves out your points about students reading more and having a place to spend their lunch period if they don’t like eating in the cafeteria.

• If you have introduced something you think is really important for your paper, go back through the body paragraphs and look for somewhere to add it. It’s better to leave it out of the paper than to include it in the conclusion.

• If something doesn’t make sense or your conclusion seems incomplete, revise your conclusion so that your ideas are clear.
• It’s helpful to read your entire paper as a whole to make sure it all comes together.

Community Q&A

• Don’t put any evidence or statistics in your conclusion. This information belongs in the body of your paper. [11] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source Thanks Helpful 1 Not Helpful 0
• Make sure you aren’t simply repeating what you’ve written earlier. While you want to restate your ideas, present them in a new way for the reader. Thanks Helpful 0 Not Helpful 0
• Don’t write your conclusion until you’ve written the entire paper. It’ll be much easier to come up with your concluding thoughts after the body of the paper is written. Thanks Helpful 0 Not Helpful 0

• Never copy someone else’s words or ideas without giving them credit, as this is plagiarism. If you are caught plagiarizing part of your paper, even just the conclusion, you’ll likely face severe academic penalties. Thanks Helpful 5 Not Helpful 2
• Don’t express any doubts you may have about your ideas or arguments. Whenever you share your ideas, assume the role of expert. [12] X Research source Thanks Helpful 0 Not Helpful 0

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• ↑ https://writingcenter.unc.edu/tips-and-tools/conclusions/
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/conclusions.html
• ↑ https://writingcenter.fas.harvard.edu/pages/ending-essay-conclusions

About This Article

Writing a conclusion can seem difficult, but it’s easier if you think of it as a place to sum up the point of your paper. Begin your conclusion by restating your thesis, but don’t repeat it word-for-word. Then, use 1-2 sentences to summarize your argument, pulling together all of your points to explain how your evidence supports the thesis. End the paper with a statement that makes the reader think, like evoking a strong image or concluding with a call to action. Keep reading for tips on how to avoid cliches in your conclusion! Did this summary help you? Yes No

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Essay writing: Conclusions

• Introductions
• Conclusions
• Analysing questions
• Planning & drafting
• Revising & editing
• Proofreading
• Essay writing videos

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“Pay adequate attention to the conclusion.” Kathleen McMillan & Jonathan Weyers,  How to Write Essays & Assignments

Conclusions are often overlooked, cursory and written last minute. If this sounds familiar then it's time to change and give your conclusions some much needed attention. Your conclusion is the whole point of your essay. All the other parts of the essay should have been leading your reader on an inevitable journey towards your conclusion. So make it count and finish your essay in style.

Know where you are going

Too many students focus their essays on content rather than argument. This means they pay too much attention to the main body without considering where it is leading. It can be a good idea to write a draft conclusion before  you write your main body. It is a lot easier to plan a journey when you know your destination! 

It should only be a draft however, as quite often the writing process itself can help you develop your argument and you may feel your conclusion needs adapting accordingly.

What it should include

A great conclusion should include:

A clear link back to the question . This is usually the first thing you do in a conclusion and it shows that you have (hopefully) answered it.

A sentence or two that summarise(s) your main argument but in a bit more detail than you gave in your introduction.

A series of supporting sentences that basically reiterate the main point of each of your paragraphs but show how they relate to each other and lead you to the position you have taken. Constantly ask yourself "So what?" "Why should anyone care?" and answer these questions for each of the points you make in your conclusion.

A final sentence that states why your ideas are important to the wider subject area . Where the introduction goes from general to specific, the conclusion needs to go from specific back out to general.

What it should not  include

Try to avoid including the following in your conclusion. Remember your conclusion should be entirely predictable. The reader wants no surprises.

Any new ideas . If an idea is worth including, put it in the main body. You do not need to include citations in your conclusion if you have already used them earlier and are just reiterating your point.

A change of style i.e. being more emotional or sentimental than the rest of the essay. Keep it straightforward, explanatory and clear.

Overused phrases like: “in conclusion”; “in summary”; “as shown in this essay”. Consign these to the rubbish bin!

Here are some alternatives, there are many more:

• The x main points presented here emphasise the importance of...
• The [insert something relevant] outlined above indicate that ...
• By showing the connections between x, y and z, it has been argued here that ...

Maximise marks

Remember, your conclusion is the last thing your reader (marker!) will read. Spending a little care on it will leave her/him absolutely sure that you have answered the question and you will definitely receive a higher mark than if your conclusion was a quickly written afterthought.

Your conclusion should be around 10% of your word count. There is never a situation where sacrificing words in your conclusion will benefit your essay.

The 5Cs conclusion method: (spot the typo on this video)

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17 Essay Conclusion Examples (Copy and Paste)

Essay conclusions are not just extra filler. They are important because they tie together your arguments, then give you the chance to forcefully drive your point home.

I created the 5 Cs conclusion method to help you write essay conclusions:

I’ve previously produced the video below on how to write a conclusion that goes over the above image.

The video follows the 5 C’s method ( you can read about it in this post ), which doesn’t perfectly match each of the below copy-and-paste conclusion examples, but the principles are similar, and can help you to write your own strong conclusion:

💡 New! Try this AI Prompt to Generate a Sample 5Cs Conclusion This is my essay: [INSERT ESSAY WITHOUT THE CONCLUSION]. I want you to write a conclusion for this essay. In the first sentence of the conclusion, return to a statement I made in the introduction. In the second sentence, reiterate the thesis statement I have used. In the third sentence, clarify how my final position is relevant to the Essay Question, which is [ESSAY QUESTION]. In the fourth sentence, explain who should be interested in my findings. In the fifth sentence, end by noting in one final, engaging sentence why this topic is of such importance.

Remember: The prompt can help you generate samples but you can’t submit AI text for assessment. Make sure you write your conclusion in your own words.

Essay Conclusion Examples

Below is a range of copy-and-paste essay conclusions with gaps for you to fill-in your topic and key arguments. Browse through for one you like (there are 17 for argumentative, expository, compare and contrast, and critical essays). Once you’ve found one you like, copy it and add-in the key points to make it your own.

1. Argumentative Essay Conclusions

The arguments presented in this essay demonstrate the significant importance of _____________. While there are some strong counterarguments, such as ____________, it remains clear that the benefits/merits of _____________ far outweigh the potential downsides. The evidence presented throughout the essay strongly support _____________. In the coming years, _____________ will be increasingly important. Therefore, continual advocacy for the position presented in this essay will be necessary, especially due to its significant implications for _____________.

Version 1 Filled-In

The arguments presented in this essay demonstrate the significant importance of fighting climate change. While there are some strong counterarguments, such as the claim that it is too late to stop catastrophic change, it remains clear that the merits of taking drastic action far outweigh the potential downsides. The evidence presented throughout the essay strongly support the claim that we can at least mitigate the worst effects. In the coming years, intergovernmental worldwide agreements will be increasingly important. Therefore, continual advocacy for the position presented in this essay will be necessary, especially due to its significant implications for humankind.

As this essay has shown, it is clear that the debate surrounding _____________ is multifaceted and highly complex. While there are strong arguments opposing the position that _____________, there remains overwhelming evidence to support the claim that _____________. A careful analysis of the empirical evidence suggests that _____________ not only leads to ____________, but it may also be a necessity for _____________. Moving forward, _____________ should be a priority for all stakeholders involved, as it promises a better future for _____________. The focus should now shift towards how best to integrate _____________ more effectively into society.

Version 2 Filled-In

As this essay has shown, it is clear that the debate surrounding climate change is multifaceted and highly complex. While there are strong arguments opposing the position that we should fight climate change, there remains overwhelming evidence to support the claim that action can mitigate the worst effects. A careful analysis of the empirical evidence suggests that strong action not only leads to better economic outcomes in the long term, but it may also be a necessity for preventing climate-related deaths. Moving forward, carbon emission mitigation should be a priority for all stakeholders involved, as it promises a better future for all. The focus should now shift towards how best to integrate smart climate policies more effectively into society.

Based upon the preponderance of evidence, it is evident that _____________ holds the potential to significantly alter/improve _____________. The counterarguments, while noteworthy, fail to diminish the compelling case for _____________. Following an examination of both sides of the argument, it has become clear that _____________ presents the most effective solution/approach to _____________. Consequently, it is imperative that society acknowledge the value of _____________ for developing a better  _____________. Failing to address this topic could lead to negative outcomes, including _____________.

Version 3 Filled-In

Based upon the preponderance of evidence, it is evident that addressing climate change holds the potential to significantly improve the future of society. The counterarguments, while noteworthy, fail to diminish the compelling case for immediate climate action. Following an examination of both sides of the argument, it has become clear that widespread and urgent social action presents the most effective solution to this pressing problem. Consequently, it is imperative that society acknowledge the value of taking immediate action for developing a better environment for future generations. Failing to address this topic could lead to negative outcomes, including more extreme climate events and greater economic externalities.

See Also: Examples of Counterarguments

On the balance of evidence, there is an overwhelming case for _____________. While the counterarguments offer valid points that are worth examining, they do not outweigh or overcome the argument that _____________. An evaluation of both perspectives on this topic concludes that _____________ is the most sufficient option for  _____________. The implications of embracing _____________ do not only have immediate benefits, but they also pave the way for a more _____________. Therefore, the solution of _____________ should be actively pursued by _____________.

Version 4 Filled-In

On the balance of evidence, there is an overwhelming case for immediate tax-based action to mitigate the effects of climate change. While the counterarguments offer valid points that are worth examining, they do not outweigh or overcome the argument that action is urgently necessary. An evaluation of both perspectives on this topic concludes that taking societal-wide action is the most sufficient option for  achieving the best results. The implications of embracing a society-wide approach like a carbon tax do not only have immediate benefits, but they also pave the way for a more healthy future. Therefore, the solution of a carbon tax or equivalent policy should be actively pursued by governments.

2. Expository Essay Conclusions

Overall, it is evident that _____________ plays a crucial role in _____________. The analysis presented in this essay demonstrates the clear impact of _____________ on _____________. By understanding the key facts about _____________, practitioners/society are better equipped to navigate _____________. Moving forward, further exploration of _____________ will yield additional insights and information about _____________. As such, _____________ should remain a focal point for further discussions and studies on _____________.

Overall, it is evident that social media plays a crucial role in harming teenagers’ mental health. The analysis presented in this essay demonstrates the clear impact of social media on young people. By understanding the key facts about the ways social media cause young people to experience body dysmorphia, teachers and parents are better equipped to help young people navigate online spaces. Moving forward, further exploration of the ways social media cause harm will yield additional insights and information about how it can be more sufficiently regulated. As such, the effects of social media on youth should remain a focal point for further discussions and studies on youth mental health.

To conclude, this essay has explored the multi-faceted aspects of _____________. Through a careful examination of _____________, this essay has illuminated its significant influence on _____________. This understanding allows society to appreciate the idea that _____________. As research continues to emerge, the importance of _____________ will only continue to grow. Therefore, an understanding of _____________ is not merely desirable, but imperative for _____________.

To conclude, this essay has explored the multi-faceted aspects of globalization. Through a careful examination of globalization, this essay has illuminated its significant influence on the economy, cultures, and society. This understanding allows society to appreciate the idea that globalization has both positive and negative effects. As research continues to emerge, the importance of studying globalization will only continue to grow. Therefore, an understanding of globalization’s effects is not merely desirable, but imperative for judging whether it is good or bad.

Reflecting on the discussion, it is clear that _____________ serves a pivotal role in _____________. By delving into the intricacies of _____________, we have gained valuable insights into its impact and significance. This knowledge will undoubtedly serve as a guiding principle in _____________. Moving forward, it is paramount to remain open to further explorations and studies on _____________. In this way, our understanding and appreciation of _____________ can only deepen and expand.

Reflecting on the discussion, it is clear that mass media serves a pivotal role in shaping public opinion. By delving into the intricacies of mass media, we have gained valuable insights into its impact and significance. This knowledge will undoubtedly serve as a guiding principle in shaping the media landscape. Moving forward, it is paramount to remain open to further explorations and studies on how mass media impacts society. In this way, our understanding and appreciation of mass media’s impacts can only deepen and expand.

In conclusion, this essay has shed light on the importance of _____________ in the context of _____________. The evidence and analysis provided underscore the profound effect _____________ has on _____________. The knowledge gained from exploring _____________ will undoubtedly contribute to more informed and effective decisions in _____________. As we continue to progress, the significance of understanding _____________ will remain paramount. Hence, we should strive to deepen our knowledge of _____________ to better navigate and influence _____________.

In conclusion, this essay has shed light on the importance of bedside manner in the context of nursing. The evidence and analysis provided underscore the profound effect compassionate bedside manner has on patient outcome. The knowledge gained from exploring nurses’ bedside manner will undoubtedly contribute to more informed and effective decisions in nursing practice. As we continue to progress, the significance of understanding nurses’ bedside manner will remain paramount. Hence, we should strive to deepen our knowledge of this topic to better navigate and influence patient outcomes.

See More: How to Write an Expository Essay

3. Compare and Contrast Essay Conclusion

While both _____________ and _____________ have similarities such as _____________, they also have some very important differences in areas like _____________. Through this comparative analysis, a broader understanding of _____________ and _____________ has been attained. The choice between the two will largely depend on _____________. For example, as highlighted in the essay, ____________. Despite their differences, both _____________ and _____________ have value in different situations.

While both macrosociology and microsociology have similarities such as their foci on how society is structured, they also have some very important differences in areas like their differing approaches to research methodologies. Through this comparative analysis, a broader understanding of macrosociology and microsociology has been attained. The choice between the two will largely depend on the researcher’s perspective on how society works. For example, as highlighted in the essay, microsociology is much more concerned with individuals’ experiences while macrosociology is more concerned with social structures. Despite their differences, both macrosociology and microsociology have value in different situations.

It is clear that _____________ and _____________, while seeming to be different, have shared characteristics in _____________. On the other hand, their contrasts in _____________ shed light on their unique features. The analysis provides a more nuanced comprehension of these subjects. In choosing between the two, consideration should be given to _____________. Despite their disparities, it’s crucial to acknowledge the importance of both when it comes to _____________.

It is clear that behaviorism and consructivism, while seeming to be different, have shared characteristics in their foci on knowledge acquisition over time. On the other hand, their contrasts in ideas about the role of experience in learning shed light on their unique features. The analysis provides a more nuanced comprehension of these subjects. In choosing between the two, consideration should be given to which approach works best in which situation. Despite their disparities, it’s crucial to acknowledge the importance of both when it comes to student education.

Reflecting on the points discussed, it’s evident that _____________ and _____________ share similarities such as _____________, while also demonstrating unique differences, particularly in _____________. The preference for one over the other would typically depend on factors such as _____________. Yet, regardless of their distinctions, both _____________ and _____________ play integral roles in their respective areas, significantly contributing to _____________.

Reflecting on the points discussed, it’s evident that red and orange share similarities such as the fact they are both ‘hot colors’, while also demonstrating unique differences, particularly in their social meaning (red meaning danger and orange warmth). The preference for one over the other would typically depend on factors such as personal taste. Yet, regardless of their distinctions, both red and orange play integral roles in their respective areas, significantly contributing to color theory.

Ultimately, the comparison and contrast of _____________ and _____________ have revealed intriguing similarities and notable differences. Differences such as _____________ give deeper insights into their unique and shared qualities. When it comes to choosing between them, _____________ will likely be a deciding factor. Despite these differences, it is important to remember that both _____________ and _____________ hold significant value within the context of _____________, and each contributes to _____________ in its own unique way.

Ultimately, the comparison and contrast of driving and flying have revealed intriguing similarities and notable differences. Differences such as their differing speed to destination give deeper insights into their unique and shared qualities. When it comes to choosing between them, urgency to arrive at the destination will likely be a deciding factor. Despite these differences, it is important to remember that both driving and flying hold significant value within the context of air transit, and each contributes to facilitating movement in its own unique way.

See Here for More Compare and Contrast Essay Examples

4. Critical Essay Conclusion

In conclusion, the analysis of _____________ has unveiled critical aspects related to _____________. While there are strengths in _____________, its limitations are equally telling. This critique provides a more informed perspective on _____________, revealing that there is much more beneath the surface. Moving forward, the understanding of _____________ should evolve, considering both its merits and flaws.

In conclusion, the analysis of flow theory has unveiled critical aspects related to motivation and focus. While there are strengths in achieving a flow state, its limitations are equally telling. This critique provides a more informed perspective on how humans achieve motivation, revealing that there is much more beneath the surface. Moving forward, the understanding of flow theory of motivation should evolve, considering both its merits and flaws.

To conclude, this critical examination of _____________ sheds light on its multi-dimensional nature. While _____________ presents notable advantages, it is not without its drawbacks. This in-depth critique offers a comprehensive understanding of _____________. Therefore, future engagements with _____________ should involve a balanced consideration of its strengths and weaknesses.

To conclude, this critical examination of postmodern art sheds light on its multi-dimensional nature. While postmodernism presents notable advantages, it is not without its drawbacks. This in-depth critique offers a comprehensive understanding of how it has contributed to the arts over the past 50 years. Therefore, future engagements with postmodern art should involve a balanced consideration of its strengths and weaknesses.

Upon reflection, the critique of _____________ uncovers profound insights into its underlying intricacies. Despite its positive aspects such as ________, it’s impossible to overlook its shortcomings. This analysis provides a nuanced understanding of _____________, highlighting the necessity for a balanced approach in future interactions. Indeed, both the strengths and weaknesses of _____________ should be taken into account when considering ____________.

Upon reflection, the critique of marxism uncovers profound insights into its underlying intricacies. Despite its positive aspects such as its ability to critique exploitation of labor, it’s impossible to overlook its shortcomings. This analysis provides a nuanced understanding of marxism’s harmful effects when used as an economic theory, highlighting the necessity for a balanced approach in future interactions. Indeed, both the strengths and weaknesses of marxism should be taken into account when considering the use of its ideas in real life.

Ultimately, this critique of _____________ offers a detailed look into its advantages and disadvantages. The strengths of _____________ such as __________ are significant, yet its limitations such as _________ are not insignificant. This balanced analysis not only offers a deeper understanding of _____________ but also underscores the importance of critical evaluation. Hence, it’s crucial that future discussions around _____________ continue to embrace this balanced approach.

Ultimately, this critique of artificial intelligence offers a detailed look into its advantages and disadvantages. The strengths of artificial intelligence, such as its ability to improve productivity are significant, yet its limitations such as the possibility of mass job losses are not insignificant. This balanced analysis not only offers a deeper understanding of artificial intelligence but also underscores the importance of critical evaluation. Hence, it’s crucial that future discussions around the regulation of artificial intelligence continue to embrace this balanced approach.

This article promised 17 essay conclusions, and this one you are reading now is the twenty-first. This last conclusion demonstrates that the very best essay conclusions are written uniquely, from scratch, in order to perfectly cater the conclusion to the topic. A good conclusion will tie together all the key points you made in your essay and forcefully drive home the importance or relevance of your argument, thesis statement, or simply your topic so the reader is left with one strong final point to ponder.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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5 Examples of Concluding Words for Essays

4-minute read

• 19th September 2022

If you’re a student writing an essay or research paper, it’s important to make sure your points flow together well. You’ll want to use connecting words (known formally as transition signals) to do this. Transition signals like thus , also , and furthermore link different ideas, and when you get to the end of your work, you need to use these to mark your conclusion. Read on to learn more about transition signals and how to use them to conclude your essays.

Transition Signals

Transition signals link sentences together cohesively, enabling easy reading and comprehension. They are usually placed at the beginning of a sentence and separated from the remaining words with a comma. There are several types of transition signals, including those to:

●  show the order of a sequence of events (e.g., first, then, next)

●  introduce an example (e.g., specifically, for instance)

●  indicate a contrasting idea (e.g., but, however, although)

●  present an additional idea (e.g., also, in addition, plus)

●  indicate time (e.g., beforehand, meanwhile, later)

●  compare (e.g., likewise, similarly)

●  show cause and effect (e.g., thus, as a result)

●  mark the conclusion – which we’ll focus on in this guide.

When you reach the end of an essay, you should start the concluding paragraph with a transition signal that acts as a bridge to the summary of your key points. Check out some concluding transition signals below and learn how you can use them in your writing.

To Conclude…

This is a particularly versatile closing statement that can be used for almost any kind of essay, including both formal and informal academic writing. It signals to the reader that you will briefly restate the main idea. As an alternative, you can begin the summary with “to close” or “in conclusion.” In an argumentative piece, you can use this phrase to indicate a call to action or opinion:

To conclude, Abraham Lincoln was the best president because he abolished slavery.

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As Has Been Demonstrated…

To describe how the evidence presented in your essay supports your argument or main idea, begin the concluding paragraph with “as has been demonstrated.” This phrase is best used for research papers or articles with heavy empirical or statistical evidence.

As has been demonstrated by the study presented above, human activities are negatively altering the climate system.

The Above Points Illustrate…

As another transitional phrase for formal or academic work, “the above points illustrate” indicates that you are reiterating your argument and that the conclusion will include an assessment of the evidence you’ve presented.

The above points illustrate that children prefer chocolate over broccoli.

In a Nutshell…

A simple and informal metaphor to begin a conclusion, “in a nutshell” prepares the reader for a summary of your paper. It can work in narratives and speeches but should be avoided in formal situations.

In a nutshell, the Beatles had an impact on musicians for generations to come.

Overall, It Can Be Said…

To recap an idea at the end of a critical or descriptive essay, you can use this phrase at the beginning of the concluding paragraph. “Overall” means “taking everything into account,” and it sums up your essay in a formal way. You can use “overall” on its own as a transition signal, or you can use it as part of a phrase.

Overall, it can be said that art has had a positive impact on humanity.

Proofreading and Editing

Transition signals are crucial to crafting a well-written and cohesive essay. For your next writing assignment, make sure you include plenty of transition signals, and check out this post for more tips on how to improve your writing. And before you turn in your paper, don’t forget to have someone proofread your work. Our expert editors will make sure your essay includes all the transition signals necessary for your writing to flow seamlessly. Send in a free 500-word sample today!

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How to Write a Conclusion for an Argumentative Essay: All Tips

Table of contents

• 1 What to Write in the Conclusion for an Argumentative Essay
• 2.1 Know how to structure your paper
• 3 How to Start the Conclusion of an Essay?
• 4.1 Example 1
• 4.2 Example 2
• 4.3 Example 3
• 4.4 Examples 4, 5
• 5 How to Finish an Argumentative Project Conclusion Paragraph

Want to write a perfect conclusion for your paper but don’t know how? Everyone has been there, and it’s never easy. It is the final part of your writing, so by the time you reach it, you have no energy and can’t focus.

Still, the conclusion part is crucial for the success of every paper. You have to give the final answer to the audience by restating your thesis and noting your claims and findings. If you think you can’t write one, you’d better buy an argumentative essay online and solve your problems.

In this article, you will find everything you need to know about a conclusion to an argumentative essay and how to write it.

What to Write in the Conclusion for an Argumentative Essay

To write a conclusion argumentative essay, you first need to recall all the key points of your writing. The college argumentative essay outline you have written can significantly assist you in this. After you have noted these points, you should restate your rephrased thesis and findings.

Except for those basic points, knowing how to conclude an argumentative essay also requires a few more things:

The first thing to pay attention to is your tone of writing. Make sure it is authoritative yet calm and informative. This way, you will assure readers that your work is essential for the case.

Next is your first sentence. How you start your conclusion does matter. You need to state what you did and why. That will remind the readers once again about what they have read.

After you write it, you will need to point out the key findings of your writing. You must note the important evidence you have written about in your paper. Keep it brief and connect them to your text conclusion.

The last step is to finish the conclusion of your argumentative essay in a meaningful way. Ensure a positive final sentence to make the reader reflect on your work and make them act.

Thus, writing a conclusion for an argumentative essay is a complex process. It can be not easy to come up with a good conclusion on your own, so don’t hesitate to seek essay assistance if you need it. Once again, no matter what kind of conclusion you write, it is crucial to have a good one. That goes even for argumentative essays, where you can write everything straight as it is. You can be assertive and direct without considering whether the reader will like your argument. Still, you must keep a good transition between the sections and stick to the basic structure and rules.

Author Note: Make sure not to present any new arguments or claims in the conclusion. This section of your paper is your final opinion. Writing further details, ideas, or irrelevant findings can ruin the text.

How to Format the Conclusion of an Argumentative Essay?

To format a conclusion, you have to follow a well-established standard. The best argumentative essay conclusion example includes a “lead” (opening statement). Then point out one vital factor from your paragraph. Usually, one point per paragraph, no more, or it will get too bulky. Finally, add an appropriate finale that will serve as a smooth exit of the whole paper, the final sentence.

By using the standard format, you will have an easier time when you have to write an argumentative essay conclusion. You can focus on the facts and tailor them to appeal to readers. That will re-convince them about your point for the case.

Here we can add that the final sentence should not always be smooth and friendly. When your conclusion tone is assertive, write the final part of the finale as a call to action—an attempt to affect the reader and make them want to research. To find out more about the matter or even take a stand with their own opinion.

Know how to structure your paper

• 12-point Times New Roman
• 0″ between paragraphs
• 1″ margin all around
• double-spaced (275 words/page) / single-spaced (550 words/page)
• 0.5″ first line of a paragraph

Knowing the exact way to structure a conclusion in an argumentative essay is crucial. Someone may say that it is not important. But this is one of the first things people pay attention to. So, you have to format the paper and its main points properly. In any assignment, the style of the text adheres to strict requirements. Usually, you can find them by asking your professor or checking the educational institution’s website.

In that sense, you must stick to proper formatting when writing a perfect argumentative essay . To get the best grade, you have to use the  recommended formatting style , which can be APA, AP, or other. So remember, following the proper structure and formatting can make the critical points of your work stand out. As a result, your paper will look better, and your paper results will score higher.

Writing a perfect conclusion for your paper can be difficult, especially when you have no energy and can’t focus. Fortunately, PapersOwl.com is here to help. Our experienced writers can provide you with an excellent conclusion for your paper so that you can confidently submit it.

How to Start the Conclusion of an Essay?

A conclusion to an argumentative essay must go through various steps. The foremost will be the entry sentence. Then, restate your main idea and critical points from your writing. You can add a question or two, but it depends on the flow of your text. Note how it reads and make sure everything sounds smooth, and the transition is flawless.

Note: You should check your outline for significant findings or arguments. Do that before starting with the first sentence of your conclusion. Make sure not to miss important facts or add new ones by mistake.

Essay Conclusion Examples

If you are still trying to figure out what your conclusion should look like, check below. We have prepared how-to-end argumentative essay examples . These can give you an idea about the structure and format of your paper’s final point.

In this particular sample, the case is about global warming. So, the essay’s conclusion has to give a compelling reason why the reader and the public should act and prevent the issue. You must remember that what you write depends on the type of paper and should be unique.

“Throughout our text, we pointed out findings about the impact of global warming. Nature cannot sustain itself in the ever-changing climate. The ice caps melt, and the shorelines deteriorate, thus causing the extinction of both flora and fauna. Due to the persisting crisis, we must take action and use the best methods to protect the future of our planet.”

Some papers involve public policies and morals. In such cases, you must write in a tone that will feel morally right but will support and justify your arguments. Usually, you write such papers when your topic is pointing towards persuasion. Below, you can see an argumentative essay conclusion example for such texts.

“As time goes on, technology has changed how we, as a society, receive and use information. Media’s influence has been increasing throughout the social applications we use daily. The said impacts public opinion, as we can see from the participants in our study group. Most have stated that their primary information source is social media. These media get large funds from private entities to filter your content. This way, you see their ideas and become part of their audience. If you like your news free of filtering and want truthful information, you must act now and ensure your rights.”

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At one point or another, you will get an assignment to help with your career objectives. Usually, it is connected to your writing as you have to research specific matters. For example, bring out your point of view and make conclusions. You can quickly implement such tasks in essays like the argumentative one. Thus, you have to be ready to write a conclusion of an argumentative essay that can fit well and is decisive.

“Often, when you get the opportunity to launch a new business, you must grab it. Plan business meetings, solve the x, y, and z obstacles, and speed up the process. Business is about profit, producing more revenue, and creating an easily manageable structure. If you choose to act on a different undertaking, there will be risks a or b, which can lead to overstepping the estimated budgets.”

Examples 4, 5

As seen, the conclusion of an argumentative essay can depend on your moral choices. In other cases, on a figure of speech and even sensitivity towards an issue. So, some good argumentative essay topics need an emotional appeal to the reader.

Good conclusion paragraph examples for an argumentative essay can be about any topic. They can be something like whether abortion is a fundamental right for women. In such essay cases, your moral perspective plays a considerable role. But, no matter your point, it is crucial to state your ideas without offending anyone else.

“The right to give birth or not is fundamental for women. They must have it ensured. Otherwise, they have no control or option in their social relationships. The analysis showcases how an unwanted pregnancy can influence and determine the life of a young woman and her child. So without guaranteed rights, women are forced to use dangerous methods to retake ownership of their body, and that must change.” “Life is not a choice given by someone. It is a fundamental right guaranteed by the law. In that sense, denying an unborn child’s right to life is identical to denying any other person’s rights. Furthermore, studies have long proven that life begins with its inception. Therefore, carrying out policies of pro-choice is like murder. With that in mind, saving the unborn by speaking out for them is like giving their rights a voice.”

How to Finish an Argumentative Project Conclusion Paragraph

How to end an argumentative essay? The answer is a strong finishing line. The final sentence is what will leave a deep impression on your reader. Usually, we finish it smoothly in a cordial tone. It must be in a way that will make the reader think about the case or take some action. In other cases, the call to action is intense. It could be smoother, but its main goal is to influence the audience to contemplate and act.

Taking into consideration the importance of the last sentence, you must write it correctly. Remember that its point is to move the reader, but at the same time to explain why. It should look like, “ If we don’t do it now, we won’t be able to act in the future. ” If your sentence cuts the flow of the whole text, it will not appeal to your reader. If you are having trouble crafting the perfect conclusion for your argumentative essay, you can always pay for essay help from a professional writer to get the job done right.

Now you understand how to write a conclusion for an argumentative essay, but remember to catch up on the whole paper flow and finish it in the same tone. Use the call to action sentence and exit your essay smoothly while giving the readers ideas and making them think about the case. If you can’t, please check our argumentative essay writing services , which can easily tackle the task. Note that by getting it done by a professional, you can learn from examples. Besides, the text can get done in a few hours.

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The Stark Reality of Israel’s Fight in Gaza

Israel has failed to achieve its two primary goals of the war, while the suffering of Palestinians erodes support even among its allies.

Six months into the conflict in Gaza, the question of what Israel has achieved is creating ever more intense global strains. Credit... Avishag Shaar-Yashuv for The New York Times

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By Julian E. Barnes ,  Adam Goldman ,  Eric Schmitt and Adam Rasgon

Reporting from Washington and Jerusalem

• April 22, 2024

Israel’s military operations in Gaza have weakened Hamas. Most Hamas battalions have been degraded and are scattered. Thousands of its members have been killed, and at least one senior military leader has been eliminated.

Yet Israel has not achieved its primary goals of the war: freeing hostages and fully destroying Hamas.

The war and the tactics of the Israel Defense Forces have come at a great cost. Vast numbers of Palestinian civilians have been killed in the Israeli campaign; hunger is widespread in Gaza; and deaths around relief efforts have generated condemnation.

Six months into the conflict, the question of what Israel has achieved — and when and how the fighting could come to an end — is creating ever more intense global strains around a war that has cost Israel support from even close allies.

Israel’s own military casualties have begun to climb, with about 260 killed and more than 1,500 injured since its pulverizing ground assault began in the weeks after the Hamas-led terrorist attacks on Oct. 7.

Israeli officials say that about 133 of the hostages taken remain in Gaza. But talks to secure the return of at least some of them in exchange for a halt in the fighting and the release of Palestinian prisoners have hit a snag. Hamas has rebuffed the latest proposal and claims it does not have 40 hostages who meet the terms of the first part of the proposed deal, raising questions about how many are still alive and how many are held by other groups.

The war has settled into a deadly pattern of skirmishes and airstrikes as Israeli forces continue to operate in Gaza, targeting Hamas and Palestinian Islamic Jihad fighters. Last week, with tensions between Israel and Iran increased, the Israeli military said it struck more than 100 targets and killed dozens of fighters in the central part of the enclave, including a Hamas security officer who served in the group’s intelligence wing.

The Israeli military says Hamas casualties continue to mount but that no Israeli soldiers have been killed in fighting in Gaza since April 6 . That suggests that the pace of the fighting and Hamas’s capabilities have waned for now.

But both sides are bracing for a larger operation in the southern city of Rafah, Hamas’s last stronghold that Israel has not invaded.

And there is more uncertainty about what will follow Rafah, with questions about who will govern Gaza and provide its security if the fighting is to end.

This article is based on interviews with American and Israeli officials, members of Hamas and Palestinians in Gaza. Some spoke on the condition of anonymity to discuss military planning, sensitive diplomacy or secret intelligence assessments.

Despite Hamas’s heavy losses, much of its top leadership in Gaza remains in place, ensconced in a vast underground network of tunnels and operations centers, calling the shots in the hostage negotiations. Those tunnels will allow Hamas to survive and reconstitute once the fighting stops, current and former U.S. officials say.

“Palestinian resistance to Israel, manifested by Hamas and other militant groups, is an idea as much as it is a physical, tangible group of people,” said Douglas London, a retired C.I.A. officer who spent 34 years at the agency. “So for as much damage Israel might have inflicted on Hamas, it still has capability, resilience, funding and a long line of people most likely waiting to sign up and join after all the fighting and all the destruction and all the loss of life.”

In an annual intelligence assessment released in March, American spy agencies expressed doubts about Israel’s ability to truly destroy Hamas, which the United States has designated a terrorist group.

“Israel probably will face lingering armed resistance from Hamas for years to come,” the report said, “and the military will struggle to neutralize Hamas’s underground infrastructure, which allows insurgents to hide, regain strength and surprise Israeli forces.”

After six intense months, the war has come down to Rafah.

The Israeli military believes four battalions of Hamas fighters are based in the city and that thousands of other fighters have taken refuge there, along with around a million civilians.

The Israeli military says those battalions must be dismantled.

Israeli officials said the only way to destroy those battalions is with a major push into Rafah by ground forces. Israeli security experts contend that destroying the tunnels between Gaza and Egypt that supply Hamas with arms will also be a critical goal.

But the planned invasion has become a point of friction between the United States and Israel.

Israel has not developed a plan to evacuate civilians from Rafah, U.S. officials said. Without one, the death toll in Gaza — already about 34,000, according to health officials there — will climb even higher. The Israeli government disputes those numbers, saying they do not distinguish between Hamas fighters and civilians killed during the war.

“I have not yet seen a credible and executable plan to move people that has any level of detail about how you not only house, feed and provide medicine for those innocent civilians, but also how you deal with things like sanitation, water and other basic services,” Jake Sullivan, President Biden’s national security adviser, told reporters earlier this month.

U.S. military officials say that Israel should model its plan on the siege of Mosul, Iraq, in 2017 by Iraqi forces and the U.S. Air Force. The operation destroyed large swaths of what was once Iraq’s second-largest city. While roughly 3,000 civilians were killed as a result of Iraqi or U.S. military action, by some estimates , the coalition successfully evacuated a million residents from the city ahead of the assault on the city.

For Rafah, American military planners want Israel to carry out targeted raids on Hamas strong points, but only after civilians have been relocated.

Israeli officials say they expect civilians to move to safer areas. But U.S. officials have said that with much of the strip nearly uninhabitable, Israel needs a better plan.

“This is an opportune time for Israel to transition to a new phase focused on very precise counterterrorism operations, particularly given the situation of 1.2 to 1.3 million Palestinians all clustered within Rafah and its environs,” said Lt. Gen. Mark C. Schwartz, a retired U.S. Special Operations commander who served as the American security coordinator for Israel and the Palestinian Authority.

The movement of civilians within Gaza, and the Palestinians taking refuge in Rafah, is a major sticking point not just between the United States and Israel but also in the talks about a temporary cease-fire to secure the release of hostages.

On Thursday, William J. Burns, the C.I.A. director, placed the lack of progress in the talks squarely at the feet of Hamas and its negative reaction to a U.S.-backed proposal presented this month.

“It’s a big rock to push up a very steep hill right now,” Mr. Burns said. “It’s that negative reaction that really is standing in the way of innocent civilians in Gaza getting humanitarian relief.”

U.S. officials say privately that the only way to get Israel to stop the Rafah operation is through a hostage release deal.

But Israeli officials say they believe it is only the looming operation in Rafah that has kept Hamas in negotiations.

As the talks continue, there is rising anger among families of hostages about Israel’s failure to bring their loved ones home.

Gilad Korngold, 62, whose son Tal Shoham is one of the hostages, said he was overcome with feelings of “despair, frustration, anger and fear” because of the government’s failure to strike a deal to free the hostages.

“They abandoned them,” he said in an interview. “Time is running out. We don’t know how they’re doing, if they’re eating or drinking, or if they’re getting medicine. We don’t know anything about them.”

Mr. Korngold said three members of his family were killed on Oct. 7 and that six others who had been abducted were released during a short-lived cease-fire in late November.

“Hostage recovery comes down to thoughtful and unified negotiations, and that will likely not happen until Israel withdraws the hammer,” said Jay Tabb, a Marine officer who fought in Iraq and served as a top F.B.I. executive working on counterterrorism and hostage issues.

Since the beginning of the war, Israel has tried to destroy the extensive tunnel network below Gaza.

The system runs for hundreds of miles, at points reaching 15 stories below ground, according to Israeli and U.S. officials. It contains larger complexes of underground rooms, used for command posts and refuges. Hamas has used the tunnels to hide its leaders, hold hostages and allow fighters to escape Israeli attack.

Israel has not been able to destroy the tunnels, which Hamas has spent years building. But Israeli officials say they have taken out most of the key nodes, the underground strategic complexes that Hamas has used to command its forces. About 70 percent of the complexes have been eliminated, said an Israeli military intelligence official, who spoke on the condition of anonymity to comply with army protocols.

Israeli officials also say their military has killed as many as 13,000 Hamas members, though experts caution that any figures are probably imprecise given the chaos of the war. And in March, Israel killed Marwan Issa, who was the deputy commander of Hamas’s military wing and a presumed planner of the Oct. 7 attacks. He is the highest-ranking Hamas military leader eliminated during the war.

As a result of the fighting, 19 of Hamas’s 24 battalions are no longer functioning, the Israelis say.

Between the losses and damage to the underground complexes, Hamas’s ability to command its forces has been severely reduced.

But veterans of the United States’ wars say the number of enemy soldiers killed, or command posts destroyed, has proved a totally irrelevant fact and a deeply misleading measure of success in a military campaign.

To be sure, American intelligence agencies assess that Hamas has lost a significant amount of combat power, and that rebuilding will take time.

But that does not mean Hamas has been destroyed. Israeli officials said the group and other militant organizations still have many forces above and below ground. In northern Gaza, 4,000 to 5,000 fighters have held out, the Israeli military intelligence official said.

U.S. officials and analysts say Hamas is likely to remain a force in Gaza when the fighting is over. But how quickly it can rebuild will depend on Israel’s decisions in the next phases of the war and in its aftermath.

Both the Israeli military and the Palestinians are bracing for what comes next.

While Israel has continued to conduct strikes on Rafah, several Palestinians said they were struggling to survive.

“We’re going through a dreadful experience,” said Khalil el-Halabi, 70, a resident of Gaza City sheltering in a tent in Rafah. “Why do we have to live through this misery when we had nothing to do with Oct. 7? We just want to go back to our homes.”

Despite American pleas for restraint, Palestinians, Israelis and military experts expect that Israel will go into Rafah. The real question is what will happen after that.

Israel’s attacks have devastated Gaza. Palestinians returning to the southern city of Khan Younis after the Israeli military pulled out this month were confronted with an apocalyptic scene — endless islands of rubble, destroyed roads and the smell of human remains.

“I feel like Khan Younis was hit by a magnitude-50 earthquake,” said Mohammed al-Hassi, a medic from the city. “Entire neighborhoods have been erased, and people can’t even recognize where their homes once were.”

Some Israeli officials say grinding down Hamas may take years.

Benny Gantz, a member of Israel’s war cabinet, told a group of Israelis in January that the war could last “a year, a decade or a generation,” according to a person who participated in the meeting.

American officials blanch at suggestions that intense Israeli operations could go on for two more months, let alone two more years.

They say Israel should declare victory over Hamas and move to a different kind of fight: one that targets senior Hamas leaders but does not brutalize civilians; one focused on preventing Hamas from resupplying and rebuilding, rather than pummeling the fighters that remain.

Equally critical, American officials say, is coming up with a plan to return the governance of Gaza to Palestinians. U.S. and Arab officials are pushing to announce steps toward a demilitarized Palestinian state in Gaza and the West Bank.

Benjamin Netanyahu, the Israeli prime minister, and his government are against such moves. But Israeli officials have been reluctant to engage with Americans on their plans for Gaza, including who they intend to hand power over to, and what proposals for security and governance they would accept.

On Thursday, the United States vetoed a Palestinian bid to be recognized as a full member state at the United Nations, saying the step requires negotiations.

In the absence of Israel allowing a functioning Palestinian government to take charge, chaos and lawlessness have taken over as Israeli troops have withdrawn from parts of Gaza.

Current and former U.S. officials said that while Israel has not, and cannot, destroy Hamas, it has made the likelihood of a repeat of the Oct. 7 terrorist attack remote.

Maj. Gen. Amos Yadlin, a former Israeli military intelligence chief, agreed. “We’ve already achieved the most important thing: dismantling Hamas as an organized army capable of an Oct. 7 attack,” he said. “It can’t do it again.”

Julian E. Barnes covers the U.S. intelligence agencies and international security matters for The Times. He has written about security issues for more than two decades. More about Julian E. Barnes

Adam Goldman writes about the F.B.I. and national security. He has been a journalist for more than two decades. More about Adam Goldman

Eric Schmitt is a national security correspondent for The Times, focusing on U.S. military affairs and counterterrorism issues overseas, topics he has reported on for more than three decades. More about Eric Schmitt

Adam Rasgon reports from Israel for The Times's Jerusalem bureau. More about Adam Rasgon

Our Coverage of the Israel-Hamas War

News and Analysis

Israeli negotiators, offering a hint of hope for negotiations over a cease-fire in Gaza, have reduced the number of hostages they want Hamas to release  during the first phase of a truce.

Secretary of State Antony Blinken arrived in Jordan for his second stop on a Middle East tour  to meet with top officials to discuss the war between Israel and Hamas.

President Biden and his national security team see a narrow window to finally seal an agreement  that would at least temporarily halt the war in Gaza and possibly even end it for good, but their optimism has been dashed before.

Campus Protests in the U.S.: On quads and lawns from coast to coast, U.S. colleges are grappling with a groundswell of student activism  over Israel’s military campaign in Gaza. Administrators are having to make controversial decisions .

Cracking Down on Protests: Grief and rage over the Gaza war and Israel have led to demonstrations across the Arab world. Arrests suggest governments fear the outrage could boomerang .

Imagining Gaza’s Reconstruction: International development agencies have been meeting with Middle East business interests and urban planners to map out an economic future for the territory .

Showing Liberal Dismay: Representative Mark Pocan, the progressive Democrat from a rural, mostly white Wisconsin district, is determined to let President Biden know that it is not just young people of color who are concerned about the war .

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Lessons from Amazon’s Early Growth Strategy

If you’re interested in strategies for scaling start-ups, this episode is for you.

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So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention. Gupta has spent years studying Amazon’s strategy and its founder and former CEO Jeff Bezos.

In this episode, Gupta shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users, instead of having a narrow focus.

He argues that some of Amazon’s simplest business strategies — like their obsession with customers and insistence on long-term thinking — are approaches that companies, big and small, can emulate.

Key episode topics include: strategy, innovation, leadership, scaling, Jeff Bezos, long-term thinking, customer focus.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the full HBR IdeaCast episode: How Jeff Bezos Built One of the World’s Most Valuable Companies (2020)
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• Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org .

HANNAH BATES: Welcome to HBR On Strategy , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.

So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention.

Gupta has spent years studying Amazon’s strategy and its founder and former CEO, Jeff Bezos.

In this episode, Gupta shares how Amazon upended traditional corporate strategy by diversifying into multiple products serving many end users instead of focusing more narrowly.

And he argues that some of their simplest business strategies – like their obsession with the customer and insistence on long-term thinking – are approaches that companies, big and small, should emulate.

If you’re interested in innovation strategy, this episode is for you. It originally aired on HBR IdeaCast in November 2020. Here it is.

ALISON BEARD:  Welcome to the HBR IdeaCast from Harvard Business Review.  I’m Alison Beard.

If you had to name the most successful business leader alive today, who would you say?  I can’t hear you from my basement podcasting room, but I would bet that for many of you, the answer is Jeff Bezos, CEO of Amazon.  This is a man who over the past 25 years turned his online bookstore startup into a diversified company currently valued at $1.6 trillion.

Amazon is a digital retailing juggernaut, it’s also a web services provider, media producer, and manufacturer of personal technology devices like Kindle and Echo.  Oh, and Bezos also owns the Washington Post and Blue Origin, a space exploration company.  Forbes tells us he is the richest person in the world.

How did he accomplish so much?  How did he change the business landscape?  What mistakes has he made along the way?  A new collection of Bezos’s own writing, which full disclosure, my colleagues at Harvard Business Review Press have published, offer some insights.  Here’s a clip from one speech that’s included.  The book is called Invent and Wander.

And our guest today, who has spent years studying both Amazon and Bezos, is here to talk with me about some of the key themes in it, including the broad drivers of both the company and the CEO’s success.  Sunil Gupta is a professor of business administration at Harvard Business School and cochair of its executive program, and cochair of its executive program on driving digital strategy, which is also the title of his book.  Sunil, thanks so much for being on the show.

SUNIL GUPTA:  Thank you for having me, Alison.

ALISON BEARD:  So Invent and Wander.  I get that Bezos is inventive.  You know, he created a new way for us to buy things – everything.  How is he also a wonderer?

SUNIL GUPTA:  So he’s full of experiments.  His company and his whole style is known for experimentation, and he says that in so many words that if you want big winners, then you have to be willing to have many failures.  And the argument is, one big winner will take care of a thousand failed experiments.  So I think that’s the wandering part.  But also his experiments are not aimless.  There is a certain thought and process behind what experiments to do and why they will connect to the old, old picture of what Amazon is today.

ALISON BEARD:  And your expertise is in digital strategy.  How does he break the traditional rules of strategy?

SUNIL GUPTA:  So for the longest time the way, at least I was taught in my MBA program and the way we teach to our MBA students and executives, is strategy is about focus.  But if you look at Amazon, Amazon certainly doesn’t look like it’s focusing on anything, so obviously Jeff Bezos missed that class, otherwise it’s a very, very different thing.

And then you’d say, why is it that so called lack of focus strategy seems to be working for Amazon?  And I think the fundamental underlying principle that he’s guiding his whole discussion of strategy is, he’s changed the rules of strategy.  So the old rules of strategy were, the way you gained competitive advantage is by being better or cheaper.  So if I am selling you a car, my car is better of cheaper.  But the inherent assumption in that strategy statement is, I’m selling one product to one customer.  And what Amazon is basically arguing is, the digital economy is all about connection.  We have got to connect products and connect customers.  Let me explain why that is so powerful.

So connecting products, here the idea is, I can sell you, this is a classic razor and blade strategy.  I can sell you a razor cheap in order to make money on the blade.  So I can sell you Kindle cheap in order to make money on the ebooks.  Now, at some level you might say, hey, razor and blade have been around forever.  What’s so unique today?  I think unique today is razor could be in one industry and blades could be in completely different industrys.

So for example, if you look at Amazon’s portfolio of businesses, you sort of say, not only Amazon is an e-commerce player, but also is making movies and TV shows, its own studio.  Well, why does it make sense for an e-commerce player, an online retailer to compete with Hollywood.  Well, Walmart doesn’t make movies.  Macy’s doesn’t make movies?  So why does it make sense for Amazon to make movies?

And I think once you dig into it, the answer becomes clear that the purpose of the movies is to keep and gain the Prime customers. Two day free shipping is fine, but if  you ask me to pay $99 or $119 for two day free shipping, I might start doing the math in my head, and say, OK, how many packages do I expect to get next year?  And is the Prime membership worth it or not?

But once you throw in, in addition to the two-day free shipping, you throw in some TV shows and movies that are uniquely found only on Amazon, I can’t do this math.  And why is Prime customers important to Amazon?  Because Prime customers are more loyal.  They buy three or four times more than the non-Prime customers, and they’re also less price sensitive.

And in fact, Jeff Bezos has said publicly that every time we win a Golden Globe Award for one of our shows, we sell more shoes.  So this is, and he said it in your book, Invent and Wander, also, that we might be the only company in the world which has figured out how winning Golden Globe Awards can actually translate into selling more products on the online commerce.

So this is a great example of the razor being in a very different industry and blade being in another industry.  Take another example.  Amazon has a lending business where they give loans to small and medium enterprises. If Amazon decides to compete with banks tomorrow, Amazon can decide to offer loans to the small merchants at such a low price that banks would never be able to compete.  And why would Amazon be able to do that?  Because Amazon can say, hey, I’m not going to make money on loans, as much money on loans, but I’ll make more money when these businesses, small businesses grow and do more transactions on my marketplace platform.  And I get more commissions.  So again, loan can become my razor in order to help the merchants grow and make money on the transaction and the commission that I get from that.  The moment I make somebody else’s, in this case the banks, core business my razor, they will make a very hard time competing.  So I think that’s the key change, the fundamental rules of strategy and competition in that direction.

The second part of connection is connecting customers, and this is the classic network effect.  So marketplace is a great example of network effects.  The more buyers I have, the more sellers I have.  The more sellers I have, the sellers I have, the more buyers I get, because the buyers can find all the items.  And that becomes flywheel effect, and it becomes a situation where it’s very hard for a new player to complete with Amazon.

ALISON BEARD:  In this diversification that Amazon has done, how have they managed to be good at all of those things?  Because they’re not focused.  You know, they’re not concentrated on an area of specific expertise.  So how have they succeeded when other companies might have failed because they lacked that expertise, or they were spreading themselves too thin?

SUNIL GUPTA:  So I think it depends on how you define focus.  Most of us, when we define focus, we sort of define focus by traditional industry boundaries, that I’m an online retailer, therefore going into some other business is lack of focus.  The way Amazon thinks about is focus on capabilities.

So if you look at it from that point of view, I would argue that Amazon had three fundamental core capabilities.  Number one, it’s highly customer focused, not only in its culture, but also in its capability in terms of how it can actually handle data and leverage data to get customer insight.  The second core capability of Amazon is logistics.  So it’s now a world class logistics player.  It uses really frontier technology, whether it’s key word, robotics, computer vision, in its warehouse to make it much more efficient.

And the third part of Amazon’s skill or the capability is its technology.  And a good example of that is Amazon Web Services, or AWS.  And I think if you look at these three core capabilities, customer focus and the data insight that it gets from that, the logistics capability, and the technology, everything that Amazon is doing is some way or the other connected to it.  In that sense, Amazon, and there’s no lack of focus, in my judgment on Amazon.

Now, if he starts doing, starts making cream cheese tomorrow or starts making airplane engines, then I would say, yes, it’s got a lack of focus.  But one of the other things that Jeff Bezos has said again and again is this notion of work backwards and scale forward.  And what that means is, because you’re customer obsessed, you sort of find ways to satisfy customers, and if that means developing new skills that we don’t have because we are working backwards from what the customer needs are, then we’ll build those skills.

So a good example of that is, when Amazon started building Kindle, Amazon was never in the hardware business.  It didn’t know how to build hardware.  But Bezos realized that as the industry moved, people are beginning to read more and more online, rather, or at least on their devices, rather than the physical paper copy of a book.  So as a result, he says, how do we make it easier for consumers to read it on an electronic version?  And they’re spending three years learning about this capability of hardware manufacturing.  And by the way, Kindle came out long before iPad came out.  And of course, that capability now has helped them launch Echo and many other devices.

ALISON BEARD:  Right.  So it’s the focus on the customer, plus a willingness to go outside your comfort zone, the wander part.

SUNIL GUPTA:  Exactly.

ALISON BEARD:  Yeah.  How would you describe Bezos’s leadership style?

SUNIL GUPTA:  So I think there are at least three parts to it.  One is, he said right from day one that he wants to be a long-term focus.  The second thing is being customer obsessed.  And many times he has said that he can imagine, in the meetings he wants people to imagine an empty chair.  That is basically for the customer. And he says, we are not competitor focused.  We are not product focused.  We are not technology focused.  We are customer focused.  And the third is, willingness to experiment.  And fail, and build that culture in the company that it’s OK to fail.

ALISON BEARD:  What about personally, though?  Is he a hard charger?  Is he an active listener?  What’s it like to be in a room with him?

SUNIL GUPTA:  Oh, he’s certainly a hard charger.  I mean, he’s also the kind of guy, when he hires people, he says, you can work long, hard, or smart.  But at Amazon, you can choose two out of three.  And I think this is similar to many other leaders.  If you look at Steve Jobs, he was also a very hard charging guy.  And I think some people find it exhilarating to work with these kind of leaders.  Some find it very tough.

ALISON BEARD:  Do you think that he communicates differently from other successful CEOs?

SUNIL GUPTA:  So the communication style that he has built in the company is the very famous now, there’s no PowerPoints.  So it’s a very thoughtful discussion.  You write six-page memos, which everybody, when their meeting starts, everybody sits down and actually reads the memo.

In fact, this was a very interesting experience that I had.  One of my students, who was in the executive program, works at Amazon in Germany.  And he is, he was at that point in time thinking of moving to another company and becoming a CEO of that company.  So he said, can I talk to you about this change of career path that I’m thinking about?  I said, sure.  So we set up a time, and five minutes before our call, he sends me an email with a six-page memo.  And I said, well, shouldn’t he have sent this to me before, so I could at least look at it?  He says, no, that’s the Amazon style.  We’ll sit in silence and read it together.  And so I read it together, because then you’re completely focused on it.  And then we can have a conversation.  But this discipline of writing a six-page memo, it’s a very, very unique experience, because you actually have to think through all your arguments.

ALISON BEARD:  You also mentioned the long term focus, and that really stood out for me, too, this idea that he is not at all thinking of next year.  He’s thinking five years out, and sometimes even further.  But as a public company, how has Amazon been able to stick to that?  And is it replicable at other companies?

SUNIL GUPTA:  I think it is replicable.  It requires conviction, and it requires a way to articulate the vision to Wall Street that they can rally behind.  And it’s completely replicable.  There are other examples of companies who have followed a similar strategy.  I mean, Netflix is a good example.  Netflix hadn’t made money for a long period of time.  But they sold the vision of what the future will look like, and Wall Street bought that vision.

Mastercard is exactly the same thing.  Ajay Banga is giving three year guidance to Wall Street saying, this is my three-year plan, because things can change quarter to quarter.  I’m still responsible to tell you what we are doing this quarter, but my strategy will not be guided by what happens today.  It will be guided by the three-year plan that we have.

ALISON BEARD:  There are so many companies now that go public without turning any profit, whereas Amazon now is printing money, and thus able to reinvest and have this grand vision.  So at what point was Bezos able to say, right, we’re going to do it my way?

SUNIL GUPTA:  I think he said it right from day one, except that people probably didn’t believe it.  And in fact, one of the great examples of that was, when he was convinced about AWS, the Amazon Web Services, that was back in the early 2000s, when a majority of the Wall Street was not sure what Jeff Bezos was trying to do, because they say, hey, you are an online retailer.  You have no business being in web services.  That’s the business of IBM.  And that’s a B2B business.  You’re in a B2C business.  Why are you going in there?

And Bezos said, well, we have plenty of practice of being misunderstood.  And we will continue with our passion and vision, because we see the path.  And now he’s proven it again and again why his vision is correct, and I think that could give us more faith and conviction to the Wall Street investors.

SUNIL GUPTA:  Oh, absolutely.  And he’s one of the persons who has his opinion, and you always surround yourself with people better than you.

ALISON BEARD:  How has he managed to attract that talent when it is so fiercely competitive between Google, Facebook, all of these U.S. technology leaders?

SUNIL GUPTA:  So a couple of things I would say.  First of all, it’s always good fun to join a winning team.  And all of us want to join a winning team, so this certainly is on a trajectory which is phenomenal.  It’s like a rocket ship that is taking off and has been taking off for the last 25 years.  So I think that’s certainly attractive to many people, and certainly many hard charging people who want to be on a winning team.

And a second thing is, Amazon’s culture of experimentation and innovation.  That is energizing to a lot of people.  It’s not a bureaucracy where you get bogged down by the processes.  So the two type of decisions that we talked about, he gives you enough leeway to try different things, and is willing to invest hundreds of millions of dollars into things that may or may not succeed in the future.  And I think that’s very liberating to people who are willing to take on the ownership and build something.

ALISON BEARD:  But don’t all of the tech companies offer that?

SUNIL GUPTA:  They do, but if you think about many other tech companies, they’re much more narrow in focus.  So Facebook is primarily in social media.  Google is primarily in search advertising.  Yes, you have GoogleX, but that’s still a small part of what Google does.  Whereas if you ask yourself what business is Amazon in, there are much broader expansive areas that Amazon has gone into.  So I think the limits, I mean, Amazon does not have that many limits or boundaries as compared to many other businesses in Silicon Valley.

ALISON BEARD:  So let’s talk a little bit about Bezos’s acquisition strategy.  I think the most prominent is probably Whole Foods, but there are many others.  How does he think about the companies that he wants to bring in as opposed to grow organically?

SUNIL GUPTA:  So some acquisitions are areas where he thinks that he can actually benefit and accelerate the vision that he already has.  So for example, the acquisition of Kiva was to improve the efficiency and effectiveness of the systems that he already put in place in his warehouse.  And logistics and warehouse is a key component or key part of Amazon’s business, and he saw that Kiva already was ahead of the curve in technology that he probably wanted to have that in his own company.  So that was obvious acquisition, because that fits in the existing business.

Whole Foods is kind of a slightly different story, in my judgment, because I some ways, you can argue, why is Amazon, an online player, buying an offline retail store, Whole Foods?  And in fact, they bought it at 27% premium.  So that doesn’t make sense for an online retailer commerce to go to offline channels.  And I think, in fact, part of the reason in my judgment is, it’s not just Whole Foods, but it’s about the food business, per se.  And why is Amazon so interested in food?  In fact, Amazon has been trying this food business, online food delivery for a long period of time without much success.  And Whole Foods was one, another way to try and get access to that particular business.  And why is that so important to Amazon, even though you could argue, food is a low margin business?

And I would say, part of the reason is, food is something, grocery is something that you buy every week, perhaps twice a week.  And if I, as Amazon, can convince you to buy grocery online from Amazon, then I’m creating a habit for you to come onto Amazon every week, perhaps twice a week.  And once you are on Amazon, you will end up buying other products on Amazon.  Whereas if you are buying electronics, you may not come to Amazon every day.

So this is a habit creation activity, and again, it may not be a very high margin activity to sell you food.  But I’ve created a habit, just like Prime.  I’ve created a loyal customer where you think of nothing else but Amazon for your daily needs, and therefore you end up buying other things.

ALISON BEARD:  And Amazon isn’t without controversy.  You know, and we should talk about that, too.  First, there are questions about its treatment of warehouse employees, particularly during COVID.  And Bezos, as you said, has always been relentlessly focused on the customer.  But is Amazon employee centric, too?

SUNIL GUPTA:  So I think there is definitely some areas of concern, and you rightly said there is a significant concern about the, during the COVID, workers were complaining about safety, the right kind of equipment.  But even before COVID, there were a lot of concerns about whether the workers are being pushed too hard.  They barely have any breaks.  And they’re constantly on the go, because speed and efficiency become that much more important to make sure customers always get what they are promised.  And in fact, more than promised.

Clearly Amazon either hasn’t done a good job, or hasn’t at least done the public relations part of it that they have done a good job.  Now, if you ask Jeff Bezos, he will claim that, no, actually, they have done things.  For example, they offer something called carrier choice, where they give 95% tuition to the employees to learn new skills, whether they’re relevant to Amazon or not.  Pretty much like what Starbucks does for its baristas, for college education and other things.  But I think more than just giving money or tuition, it requires a bit of empathy and sense that you care for your employees, and perhaps that needs, that’s something that Amazon needs to work on.

ALISON BEARD:  And another challenge is the criticism that it has decimated mom and pop shops.  Even when someone sells through Amazon, the company will then see that it’s a popular category and create it itself and start selling it itself.  There’s environmental concerns about the fact that packages are being driven from warehouses to front doors all over America.  And boxes and packaging.  So how has Bezos, how has the company dealt with all of that criticism?

SUNIL GUPTA:  They haven’t.  And I think those are absolutely valid concerns on both counts, that the small sellers who grow to become reasonably big are always under the radar, and there are certainly anecdotal evidence there, small sellers have complained that Amazon had decided to sell exactly the same item that they were so successful in selling, and becoming too big is actually not good on Amazon, because Amazon can get into your business and wipe you away.  So that’s certainly a big concern, and I think that’s something that needs to be sorted out, and Amazon needs to clarify what its position on that area is, because it benefits from these small sellers on his platform.

And your second question about environmental issues is also absolutely on the money, because not only emission issues, but there’s so many boxes that pile in, certainly in my basement, from Amazon.  You sort of say, and it’s actually ironical that Millennials who are in love with Amazon are extremely environmentally friendly.  But at the same time, they would not hesitate to order something from Amazon and pile up all these boxes.  So I think Amazon needs to figure out a way to think about both those issues.

ALISON BEARD:  And at what point will it have to?  I mean, it seems to be rolling happily along.

SUNIL GUPTA:  Well, I think those issues are becoming bigger and bigger, and it’s certainly in the eye of the regulators, also, for some of these practices.  And not only because it’s too big, and there might be monopoly concerns, but these issues will become larger, and any time you become a large company, you become the center of attraction for broader issues than just providing shareholder value.

ALISON BEARD:  Yeah.  So those are weaknesses possibly for the company.  What are some of Bezos’s personal weaknesses that you’ve seen in studying him and the company?

SUNIL GUPTA:  So I think one thing that stands out to me, and at least in the public forums, I have not seen any empathy.  And it’s, I mean, we talk about that the leaders have, should have three qualities.  They should be competent.  They should have a good character.  And they should have compassion.  So he’s certainly very competent.  I mean, he’s brilliant in many aspects, right, from the computer vision and AI and machine learning, to the nuances of data analytics, to the Hollywood production, etc.  He also seems to have good character, at least I have not heard any personal scandals, apart from his other issues in his personal life, perhaps.

Those characteristics of competence and character make people respect you.  What makes people love you is when you show compassion, and at least I haven’t seen compassion or empathy that comes out of him.  I mean, he certainly comes across as a very hard charging, driven person, which probably is good for business.  But the question of empathy is perhaps something lacking right now.

ALISON BEARD:  Yeah.  The other issue is his just enormous wealth.  He did invent this colossally valuable company, but should anyone really be that rich?

SUNIL GUPTA:  Well, I guess that’s, you can say that’s the good or the bad thing about capitalism.  But I think, and again, my personal view is there’s nothing wrong in becoming rich, if you have been successful and done it with hard work and ingenuity.  But how you use your wealth is something that perhaps will define Jeff Bezos going forward.  I think Bill Gates is a great example how he actually has used his wealth and his influence and his expertise and his brilliance into some certain thing that actually is great for humanity.

Now, whether Jeff Bezos does that down the road, I don’t know, whether his space exploration provides that sort of outlet which is both his passion as well as good for humanity, I don’t know.  But at some point in time, I think it’s the responsibility of these leaders to sort of say, my goal is not simply to make money and make my shareholders rich, but also help humanity and help society.

ALISON BEARD:  If you’re talking to someone who’s running a startup, or even a manager of a team at a traditional company, what is the key lesson that you would say, this is what you can learn from Jeff Bezos?  This is what you can put to work in your own profession?

SUNIL GUPTA:  So I would say two things that at least I would take away if I were doing a startup.  One is customer obsession.  Now, every company says that, but honestly, not every company does it, because if you go to the management meetings, if you go to the quarterly meetings, you suddenly go focus on financials and competition and product.  But there’s rarely any conversation on customers.  And I think, as I mentioned earlier, that Jeff Bezos always tells his employee to think of the imaginary chair in which a customer is sitting, because that’s the person that we need to focus on.  Howard Shultz does the same thing at Starbucks, and that’s why Starbucks is so customer focused.

So I think that’s the first part.  And the argument that Bezos gives is, customers are never satisfied.  And that pushes us to innovate and move forward, so we need to innovate even before the rest of the world even sees that, because customers are the first ones to see what is missing in the offering that you have.

And the second I would say that I would take away from Jeff Bezos is the conviction and passion with what you do.  And many times that goes against the conventional wisdom.  And the Amazon Web Services is a great example of that.  The whole world, including the Wall Street Journal and the Wall Street analysts were saying, this is none of Amazon’s business to do web services.  But he was convinced that this is the right thing to do, and he went and did that.

And part of that conviction may come from experiments.  Part of that conviction comes from connecting the dots that he could see that many other people didn’t see.  I mean, that’s why he went, left his job, and went to Seattle to do the online bookstore, because he could see the macro trends as to what the Internet is likely to do.  So, I think that’s the vision that he had.  And once you have the conviction, then you follow your passion.

ALISON BEARD: Sunil, thanks so much for coming on the show.

SUNIL GUPTA:  Thank you for having me. Alison.

HANNAH BATES: That was Harvard Business School professor Sunil Gupta, in conversation with Alison Beard on the HBR IdeaCast .

We’ll be back next Wednesday with another hand-picked conversation about business strategy from Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review.

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This episode was produced by Mary Dooe, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. And special thanks to Maureen Hoch, Nicole Smith, Erica Truxler, Ramsey Khabbaz, Anne Bartholomew, and you – our listener. See you next week.

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