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Sales presentations: templates, examples and ideas on how to present like a pro

A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process , it’s a tool for getting your prospects’ attention, drumming up excitement and moving prospects toward a buying decision.

In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals. We’ll also cover the fundamental elements of an effective sales presentation strategy, what to include in your sales decks and practical ideas on how to deliver them.

What is a sales presentation?

A sales presentation is a live meeting where your team showcases your product or service and why it’s the best option for your prospect.

Although the terminology differs from company to company, a sales presentation is not always the same as a sales pitch.

A sales pitch is what your sales professionals do all day long, on the phone, over Zoom or in person with clients.

A sales presentation (although it’s still a sales pitch) is a point-in-time event that usually happens when your sales team is trying to close a more lucrative deal. It’s not a simple phone call, as it often involves a meeting and a demo.

Because you’re likely presenting to a group of senior decision-makers and executives, sales presentations require ample prep time and coordination across multiple team members.

How (and why) to use storytelling in your sales presentation

Use stories in your presentations to help people remember and relate to your brand.

Statistics, facts and figures can help when you’re trying to persuade a prospect to become a customer, but they’re more impactful if you can frame them with a memorable story.

For example, tell a story about a customer who faced the same challenges as your prospect and supplement it with powerful data, they are more likely to listen and want to know more.

Human beings have a deep relationship with storytelling. Stories move, teach and, in a sales context, persuade audiences.

Chip Heath, a Stanford professor and the co-author of Made to Stick , demonstrates the importance of storytelling by doing an exercise with his students. He divides them into groups and asks them to deliver a one-minute persuasive pitch based on data he’s just shown them.

After the pitches are delivered, he asks the class to jot down everything they remember about them. Although most students use stats rather than stories, 63% remember the stories, while only 5% remember an individual data point .

The stickiness of stories makes them a useful tool for developing a sales presentation outline. They help prospects understand and remember the key points of the presentation and your product.

Thomas Dredge Sales Manager, Particular Audience

Start with a problem (and a deadline)

Your presentation is about the solution you’re offering your prospects, but it shouldn’t start with that solution.

Instead, lead with the problem your solution was designed to solve.

“ Value selling is key,” says Bradley Davies, business development at Cognism . “It is important to understand your buyer and tailor their journey to what you can do for them.

“First, you need to understand what is motivating them to have a discussion, which allows you to identify their pains and present how your offering solves their pains. Everything presented to a prospect should be based on the value for them specifically.”

You might choose to tell a story that positions your product as the hero, helping the customer vanquish a villain: their pain point.

Your story should be tailored to the pain points of the prospects in the room. For example, a change to their business, industry or the technology they use.

“If an element of your offering is not relevant, then don't distract them from the important features. It will keep them engaged and help to build their user story,” adds Bradley.

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Digging deep to determine customer pain points and make the sale

Create a sense of urgency around your product: It’s a solution to their problem, but if they don’t act now, they could miss an opportunity. Tell a story about what might happen if your prospect doesn’t change, framing the consequences of inaction.

Focus on outcomes

You’ve outlined the problem and, if you’re doing your job, your audience is nodding along. Now it’s time to start talking about the solution.

However, that doesn’t mean you should launch into the features and benefits of your product just yet.

Rather than presenting your product, a good sales presentation draws a picture of what life could look like for a customer once they start doing things differently. How will their workload or productivity improve? What will they be able to do with additional time and resources? How will they reduce spending and increase revenue?

From there, introduce your solution and the features that can make this brave new world possible. Do this in a few ways:

Position your features against the old way of doing things

Present those features as “superpowers” that will solve your prospect’s problems

Compare those features to competitors’ features

Quantify the value your features bring vs. the cost of doing nothing

Use a combination of some or all of the above

Creating a winning sales presentation slide deck

Most sales presentations include a slide deck to deliver facts, case studies and statistics that convey the value of your solution.

Create your sales pitch deck in an application like PowerPoint or Google slides to ensure your presentation is visible to everyone in the room (or in a virtual setting).

The best sales decks have a few key elements:

A great cover image or opening slide. Like the story you open your presentation with, your cover slide should grab your audience’s attention.

Data and key points . Charts, graphs, infographics, quotes and other information back up your presentation. Your slides should support your presentation by visualizing data, not repeating what you’re saying. You can get metrics from third-party sources or (if appropriate) from your own sales dashboard .

Testimonials and case studies from other customers. Quotes and success stories from or information about other customers, preferably in the same industry as your prospects, will act as social proof and go a long way to backing up your claims.

Competitive context. In all likelihood, your product isn’t the only one a potential customer is evaluating. Savvy sales professionals take the opportunity to proactively communicate how their product stacks up to their competitors’ and anticipate objections.

Customized content. While it might seem tempting to use the same content for every presentation, you should personalize your presentation for each meeting. You might want to use your prospect’s brand colors, find data specific to their market or industry, or reference an earlier exchange. You can find ready-to-use customizable sales decks through a graphic design app, such as Canva.

A glimpse into next steps. Give your prospects an understanding of what new customer onboarding looks like with a slide that includes a direct call to action offering next steps. For some companies, the training and customer support experience can be a value proposition in and of itself.

A note about text in your sales deck : Keep the slides simple and light on text. Your prospects don’t want to look at a wall of words to read. According to data from Venngage , 84% of presenters use visual data in their presentations – and for good reason: You don’t want to overwhelm your audience with text as they listen to you, look at your sales deck and watch the demo.

When you do include text, ensure you use a font (and font size) that can be easily read by everyone sitting in on your presentation.

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What else to bring to your sales presentation

Now that we’ve discussed the story elements of a sales presentation and your slide deck, what else should you bring to the meeting?

Most sales presentations are in-person affairs and include visual elements like a sales deck, handouts or even an in-person demonstration of the physical product. Here are a few things to think about including in your pitch.

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The product.

Nothing sells a product like seeing it in action.

Take Scrub Daddy, a sponge that changes shape depending on the heat of the water. When Aaron Krause, Scrub Daddy’s founder and inventor, presented the product on Shark Tank in 2012 , he demonstrated the sponge cleaning dirty kitchenware and greasy countertops. He also used bowls of water and two 10-pound weights to show the sponge’s amazing morphic abilities.

The tactic paid off: Scrub Daddy partnered with Lori Greiner for $200,000, in return for 20% equity in the business and is now considered one of Shark Tank’s most successful products.

Not all products are easy to demo, so you may have to improvise.

With a physical product, think of the perfect environment for a demo. What would show the product at its best?

With a digital product, make sure you have the technology on hand to show what your product can do (and check beforehand that the tech works). If it’s a mobile app, have your prospects download it. If it’s a platform, consider producing recorded or interactive product demos that can be embedded in your sales presentation.

For items that are too big to be brought in or which are location-specific, you may have to rely on a video as part of the presentation.

7 steps to putting together a brilliant sales demo

Leave behinds.

Depending on the nature of your solution, you may want to have materials you can leave with the prospects in the room.

This can be as simple as contact information or sales literature you pass out at the end of the presentation. It can also be something that’s part of the presentation, like a QR code that allows them to download the demo on their phones. Whatever format you choose, make sure the material is concise and to the point.

Tailoring your sales presentation to speak to your audience

Once you develop a strong sales deck template, it’s tempting to use it over and over with your target audience. Remember, personalization is essential in sales.

During lead generation , prospecting and sales calls, you know that prospects are more interested in buying if your pitches are tailored to them. It’s the same with your sales presentations, especially if you have an unusual prospect.

Let’s say your product is a CRM that’s normally used by sales organizations, but a human resources department is interested in using it to create a recruiting pipeline.

You wouldn’t use a sales deck with sales-related examples to sell it during the presentation.

Instead, you’d research talent acquisition challenges, ask your product department to create a template or a demo aimed at recruiting and build your sales deck accordingly.

Different industries have unique challenges and opportunities. It’s your responsibility to tailor your value proposition and key bullet points accordingly.

“To craft the perfect sales presentation pitch,” advises Danny Hayward, Sales Manager at Unruly , “ensure you take care of these three things:

Ask the right questions beforehand to understand the needs of the client, especially their flaws

Learn your product inside and out

Rehearse, rehearse and rehearse again

Danny Hayward Sales Manager, Unruly

How to nail your sales presentation delivery

Here are a few tried and true sales presentation techniques to make sure you close the deal.

Whether you’re presenting solo or as part of a team, it’s important to plan in advance. Follow these sales presentation tips for preparation.

Practice, practice, practice . You’ll need to get the timing right, especially if your presentation has a lot of moving parts. Go through it to make sure your timing works, so that you can nail the meeting itself.

Make sure everything works . You don’t want to go into a meeting with a faulty PowerPoint presentation or a broken sample – or find out there is no whiteboard when one is integral to your demonstration. Do your best to make sure everything goes to plan.

Decide on everyone’s roles . This one is just for those presenting as a team. Will different sales reps speak through each section? Will one rep talk while the others handle the sales deck and demo? Decide who will do and say what ahead of time.

Know your attendees. Make sure you know who from the prospect company will be in the meeting, their titles and the roles they each play in the buying process. Conducting light social media research can also clue you into attendees’ past experiences or alma maters (information that can fuel pre-presentation small talk and forge closer connections with your audience).

Practice confident body language

Presentations usually happen in person, which is why you need to practice strong body language. You want to look relaxed and confident (even if you’re shaking in your shoes).

Here are some ways you can improve your body language:

Eye contact . Make and maintain eye contact, even in virtual meetings. This shows people you’re interested in them and invested in what they have to say.

Stand up straight . Pull your shoulders back and straighten your spine; fixing your posture is an easy way to convey confidence. You’ll also feel better if you’re not hunched over.

Chin up. It’s hard when you’re in front of people, but don’t look at the floor or your shoes. Face straight ahead and make eye contact (or look at the back wall rather than the floor.)

Have a firm handshake. Some people judge others by their handshakes. Offer a firm handshake to make a good first impression.

Engage your audience

Presentations can span 30 to 60 minutes or more, so you need to be able to hold your prospects’ attention. There are a number of ways to keep everyone interested:

1. Understand your audience’s attention span

The beginning and the end of your presentation are the most memorable, so that’s where you want to use your strongest material.

Rather than leading with your product’s features, use the first few minutes of a presentation to briefly introduce yourself, and share the compelling story we mentioned earlier. If your demo itself is compelling, lead with that.

Then talk about product features and pricing. Your prospects might have already researched it or can look it up afterward, so it’s fine that it’s occupying real estate in the middle of the presentation.

Lastly, finish strong. Return to your story, sharing how your product solved an important problem. Close with confidence, and open the floor for questions.

2. Be funny

Humor can be tricky, so if you’re not comfortable making jokes, don’t force it. If, however, humor is part of your brand voice and you think it will be well-received by your audience, go for it. Humor can be a good way to connect with prospects, make your presentation memorable and relax everyone in the room.

3. Use a little showmanship

The best thing about a sales presentation is that it lets you show off your product. Unlike a pitch, a presentation lets you pull out the stops, make a splash and showcase your solution.

Use this to your advantage and be as memorable as you possibly can.

Sophie Cameron Business Development Representative, CAKE

What to do after the sales presentation to close the deal

The sales cycle isn’t over when the sales presentation ends. Here are some tips on how to wrap up loose ends and close the deal.

Take questions

Encourage questions to show prospects you care about their experience.

Sometimes prospects may want a question answered right in the middle of a presentation. Interactivity is a great sign of engagement. If that happens, stop the presentation and take their questions head-on to show you’re listening and validate their thoughts.

Other times they may sit silently waiting for you to give them all the information they need.

In either case, proactively ask for questions once you’ve ended your presentation. Encourage them to share their concerns. This is a consultative selling approach that works to build a relationship with your prospects.

By the end of your sales pitch, your prospect should be ready to come along with you and start your business relationship.

Outline the next steps of the process. The first could be offering a trial of your product, scheduling a follow-up meeting or sending over a proposal.

Whatever the steps, make sure they’re clearly defined. If you don’t hear from the prospect soon after the proposal, check back in with a follow-up email or call.

How to write a response-worthy follow-up email (with 15 templates)

Great sales presentation examples (and why they worked)

Here are some sales pitch examples you can use to inform your next sales presentation; these examples range from great sales decks to presentations and we’ll explain why they worked so well.

The successful demo

Stephen Conway of vegan chocolate brand Pure Heavenly opened his elevator pitch on the UK’s Dragons’ Den in 2019 by handing out samples of his chocolate. The product, paired with Stephen’s story about wanting to create an allergen-free treat that his young daughters could enjoy, led to three offers.

Why it worked: Conway knew the strength of his product and packaged it in a personal story, betting (correctly) that it would sell itself.

The data-driven presentation

Lunchbox is a restaurant technology company that specializes in online ordering, customer loyalty and guest engagement software. The sales deck the company used to raise its $50 million Series B in 2022 relied on bold visuals and graphs to illustrate its market opportunity, ARR history and competitive differentiators.

Why it worked: The deck tells two stories, one about the company itself and another about the way consumer dining habits have changed in the wake of COVID-19. Lunchbox used data to show how it met the industry’s new pain points for both itself and other companies.

Sales data: How to analyze sales data and a sample Excel spreadsheet

The presenters with overwhelming confidence

When Brian and Michael Speciale went on Shark Tank in 2017 to pitch their product, The Original Comfy, they had very little – no numbers or inventory, just a prototype of a big fleece blanket/hoodie and video of that hoodie being worn everywhere from the couch to the beach. What they did have was a good product and confidence in that product. Their presentation earned them an offer of $50,000 for 30% from Barbara Corcoran.

Why it worked: Corcoran says she bought in because the Speciale brothers had a good idea, the guts to present it and knew they had to strike while the iron was hot. While you probably should be more prepared for your own sales presentation, the Original Comfy story shows just how important confidence is in a sales presentation.

Begin your sales presentation by capturing your audience’s attention and establishing a solid foundation for the rest of your presentation. Here are some steps to consider:

Greet and introduce yourself

Establish rapport

State the purpose and agenda

Address the pain points

Present a compelling hook

Outline the benefits

Establish credibility

Set expectations

Remember to maintain a confident and enthusiastic demeanor throughout your presentation.

The ideal length of a sales presentation can vary depending on factors such as the complexity of the product or service, the audience’s attention span and the context in which the presentation is being delivered. However, keeping a sales presentation concise, focused and within the timeframe is generally recommended.

The conclusion of a sales presentation is a significant opportunity to leave a lasting impression and inspire action from your audience. Here are a few steps you should take to end your presentation effectively.

Include a call to action

Summarize key points

Showcase success stories

Open the floor to questions

Offer additional resources

Here’s an example of how to end your presentation:

“To quickly recap, we’ve covered these key points today: [Summarize the main features and benefits briefly].

“Now, let’s revisit our success stories. Our clients, like [Client A] and [Client B], achieved [mention their specific results]. These successes demonstrate how our product/service can deliver tangible benefits for your business.

“I’d be happy to address any questions or concerns you may have. Please feel free to ask about anything related to our offering, implementation process or pricing.

“Before we finish, I’d like to encourage you to take the next step. Schedule a demo, request a trial or start a conversation with our team. Don’t miss the opportunity to experience the advantages firsthand.

“Lastly, we have additional resources available, such as case studies and whitepapers, to provide you with more insights. Feel free to reach out to our team for any further assistance.

“Thank you all for your time and consideration today.”

Final thoughts

It can be tempting to play it safe with a sales presentation by keeping it to a sales deck and a speech – but a sales presentation should be a show-stopper.

The best sales presentation tells your customer’s story, validates with data, offers a demo and more. It’s a major undertaking that shows the strength of your product. Done well, it keeps your prospects engaged and will make them want to do business with you.

Show customers how your product can push their business forward (or better yet, how your product can make them the superhero) and you’ll have a winning sales presentation that sparks your customer’s interest and drives revenue.

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Blog Marketing 15 Sales Presentation Examples to Drive Sales

15 Sales Presentation Examples to Drive Sales

Written by: Danesh Ramuthi Oct 31, 2023

A sales presentation is not merely a brief introduction to a product or service. It’s a meticulously constructed sales pitch tailored to showcase the unique features and key elements of what’s being offered and to resonate deeply with the prospective customers. 

But what stands out in the best sales presentation is their ability to weave an engaging story, integrating customer testimonials, success stories and sales performances to maintain the audience’s attention span and to persuade them to take action. 

The right tools, like those provided by Venngage presentation Maker and its sales presentation templates , can greatly aid in this endeavor. The aim is to have a presentation memorable enough that it lingers in the minds of potential clients long after the pitch. 

Its ultimate aim is not just to inform but to persuasively secure the audience’s commitment.

Click to jump ahead:

6 Sales presentation examples

What to include and how to create a sales presentation, sales presentation vs pitch deck.

• Final thoughts

A sales presentation can be the differentiating factor that turns a potential client into a loyal customer. The manner in which a brand or individual presents their value proposition, product, or service can significantly impact the buying decisions of their audience.

Hence, drawing inspiration from various sales presentation examples can be an instrumental step in crafting the perfect pitch.

Let’s explore a few examples of sales presentations that cater to different needs and can be highly effective when used in the right context.

Clean sales presentation examples

The concept of a “clean” sales presentation reflects more than just its visual aesthetic; it captures an ethos of straightforward, concise and effective communication. A clean presentation offers a professional and efficient way to present your sales pitch, making it especially favorable for brands or individuals looking to be perceived as trustworthy and reliable.

Every slide in such a presentation is meticulously designed to be aesthetically pleasing, balancing visuals and text in a manner that complements rather than competes.

Its visual appeal is undeniably a draw, but the real power of a clean sales presentation lies in its ability to be engaging enough to hold your audience’s attention. By minimizing distractions, the message you’re trying to convey becomes the focal point. This ensures that your audience remains engaged, absorbing the key points without being overwhelmed.

A clean design also lends itself well to integrating various elements such as graphs, charts and images, ensuring they’re presented in a clear and cohesive manner. In a business environment where attention spans are continually challenged, a clean presentation stands as an oasis of clarity, ensuring that your audience walks away with a clear understanding of what you offer and why it matters to them.

Minimalist sales presentation examples

Minimalism, as a design and communication philosophy, revolves around the principle of ‘less is more’. It’s a bold statement in restraint and purpose. In the context of sales presentations, a minimalist approach can be incredibly powerful.

It ensures that your content, stripped of any unnecessary embellishments, remains at the forefront. The primary objective is to let the core message shine, ensuring that every slide, every graphic and every word serves a precise purpose.

This design aesthetic brings with it a sense of sophistication and crispness that can be a potent tool in capturing your audience’s attention. There’s an inherent elegance in simplicity which can elevate your presentation, making it memorable.

But beyond just the visual appeal, the minimalist design is strategic. With fewer elements on a slide, the audience can focus more intently on the message, leading to better retention and engagement. It’s a brilliant way to ensure that your message doesn’t just reach your audience, but truly resonates with them.

Every slide is crafted to ensure that the audience’s focus never wavers from the central narrative, making it an excellent choice for brands or individuals seeking to create a profound impact with their pitches.

Simple sales presentation examples

A simple sales presentation provides a clear and unobstructed pathway to your main message, ensuring that the audience’s focus remains undivided. Perfect for highlighting key information, it ensures that your products or services are front and center, unobscured by excessive design elements or verbose content.

But the beauty of a simple design is in its flexibility. With platforms like Venngage , you have the freedom to customize it according to your brand voice and identity. Whether it’s adjusting text sizes, incorporating vibrant colors or selecting standout photos or icons from expansive free stock libraries, the power to enhance and personalize your presentation lies at your fingertips.

Creating your ideal design becomes a seamless process, ensuring that while the presentation remains simple, it is every bit as effective and captivating.

Professional sales presentation example

A professional sales presentation is meticulously crafted, reflecting the brand’s guidelines, voice and core values. It goes beyond just key features or product benefits; it encapsulates the brand’s ethos, presenting a cohesive narrative that resonates deeply with its target audience.

For sales professionals, it’s more than just a slide deck; it’s an embodiment of the brand’s identity, from the great cover image to the clear call to action at its conclusion.

These presentations are tailored to address potential pain points, include sales performances, and present solutions in a compelling and engaging story format. 

Integrating elements like customer success stories and key insights, ensuring that the presentation is not just good, but memorable.

Sales performance sales presentation example

A company’s sales performance presentation is vital to evaluate, refine and boost their sales process. It’s more than just numbers on a slide deck; it’s a comprehensive look into the effectiveness of sales campaigns, strategies and the sales team as a whole.

This type of sales presentation provides key insights into what’s working, what isn’t and where there’s potential for growth.

It’s an invaluable tool for sales professionals, often serving as a roadmap guiding future sales pitches and marketing campaigns.

An effective sales performance presentation might begin with a compelling cover slide, reflecting the brand’s identity, followed by a brief introduction to set the context. From there, it delves into specifics: from the sales metrics, customer feedback and more.

Ultimately, this presentation is a call to action for the sales team, ensuring they are equipped with the best tools, strategies and knowledge to convert prospective customers into paying ones, driving more deals and growing the business.

Testimonial-based sales presentation examples

Leveraging the voices of satisfied customers, a testimonial-based sales presentation seamlessly blends social proof with the brand’s value proposition. It’s a testament to the real-world impact of a product or service, often making it one of the most effective sales presentation examples. 

By centering on customer testimonials, it taps into the compelling stories of those who have experienced firsthand the benefits of what’s being offered.

As the presentation unfolds, the audience is introduced to various customer’s stories, each underscoring the product’s unique features or addressing potential pain points.

These success stories serve dual purposes: they not only captivate the audience’s attention but also preemptively handle sales objections by showcasing how other customers overcame similar challenges.

Sales professionals can further augment the presentation with key insights derived from these testimonials, tailoring their sales pitch to resonate deeply with their potential clients.

Creating a good sales presentation is like putting together a puzzle. Each piece needs to fit just right for the whole picture to make sense. 

So, what are these pieces and how do you put them together? 

Here, I’ll break down the must-have parts of a sales presentation and give you simple steps to build one. 

What to include in a sales presentation?

With so much information to convey and a limited time to engage your audience in your sales presentation, where do you start?

Here, we’re going to explore the essential components of a successful sales presentation, ensuring you craft a compelling narrative that resonates with your prospects.

• A captivating opening slide: First impressions matter. Start with a great cover image or slide that grabs your audience’s attention instantly. Your opening should set the tone, making prospects curious about what’s to come.
• Data-driven slides: Incorporate key points using charts, graphs, infographics and quotes. Instead of flooding your slides with redundant information, use them as a tool to visually represent data. Metrics from your sales dashboard or third-party sources can be particularly illuminating.
• Social proof through testimonials: Weave in testimonials and case studies from satisfied customers. These success stories, especially from those in the same industry as your prospects, act as powerful endorsements, bolstering the credibility of your claims.
• Competitive context: Being proactive is the hallmark of savvy sales professionals. Address how your product or service fares against competitors, presenting a comparative analysis. 
• Customized content: While using a foundational slide deck can be helpful, personalizing your presentation for each meeting can make all the difference. Whether it’s integrating the prospect’s brand colors, industry-specific data or referencing a past interaction, tailored content makes your audience feel acknowledged.
• Clear path to the future: End by offering a glimpse into the next steps. This can include a direct call to action or an overview of the onboarding process. Highlight the unique value your company brings post-sale, such as exceptional training or standout customer support.
• Keep it simple: Remember, simplicity is key. Avoid overcrowding your slides with excessive text. Visual data should take center stage, aiding in comprehension and retention. 

Related: 120+ Presentation Ideas, Topics & Example

How to create a sales presentation? 

Crafting a good sales presentation is an art that blends structure, content and design. 

A successful sales presentation not only tells but also sells, capturing the audience’s attention while conveying the main message effectively. 

Here’s a step-by-step guide to ensure that your sales deck becomes a winning sales presentation.

1. Find out your ideal audience

The first step to any effective sales pitch is understanding your audience. Are you presenting to prospective customers, potential clients or an internet marketing agency? Recognize their pain points, buying process and interests to craft a message that resonates. This understanding ensures that your presentation is memorable and speaks directly to their unique needs.

2. Pick a platform to Use

Depending on your target audience and the complexity of your sales literature, you might opt for Venngage presentation maker, PowerPoint templates, Google Slides or any tools that you are comfortable with. Choose a tool that complements your brand identity and aids in keeping your audience’s attention span engaged.

3. Write the ‘About Us’ section

Here’s where you build trust. Give a brief introduction about your organization, its values and achievements. Highlight key elements that set you apart, be it a compelling story of your brand’s inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs.

4. Present facts and data

Dive deep into sales performance metrics, client satisfaction scores and feedback. Use charts, graphs and infographics to visually represent these facts. Testimonials and customer success stories provide that added layer of social proof. By showcasing concrete examples, like a customer’s story or feedback, you give your audience solid reasons to trust your product or service.

5. Finish with a memorable conclusion & CTA

Now that you’ve laid out all the information, conclude with a bang. Reiterate the value proposition and key insights you want your audience to remember. Perhaps share a compelling marketing campaign or a unique feature of your offering.

End with a clear call to action, directing your prospects on what to do next, whether it’s downloading further assistance material, getting in touch for more deals or moving further down the sales funnel .

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Sales presentation and the pitch deck may seem similar at first glance but their goals, focuses, and best-use scenarios differ considerably. Here’s a succinct breakdown of the two:

Sales Presentation:

• What is it? An in-depth dialogue designed to persuade potential clients to make a purchase.
• Focuses on: Brand identity, social proof, detailed product features, addressing customer pain points, and guiding to the buying process.
• Best for: Detailed interactions, longer meetings and thorough discussions with potential customers.
• Example: A sales rep detailing a marketing campaign to a potential client.

Pitch Deck:

• What is it? Pitch deck is a presentation to help potential investors learn more about your business. The main goal isn’t to secure funding but to pique interest for a follow-up meeting.
• Focuses on: Brand voice, key features, growth potential and an intriguing idea that captures the investor’s interest.
• Best for: Initial investor meetings, quick pitches, showcasing company potential.
• Example: A startup introducing its unique value proposition and growth trajectory to prospective investors.

Shared traits: Both aim to create interest and engagement with the audience. The primary difference lies in the intent and the audience: one is for selling a product/service and the other is for igniting investor interest.

Related: How to Create an Effective Pitch Deck Design [+Examples]

Final thoughts 

Sales presentations are the heart and soul of many businesses. They are the bridge between a potential customer’s needs and the solution your product or service offers. The examples provided—from clean, minimalist to professional styles—offer a spectrum of how you can approach your next sales presentation.

Remember, it’s not just about the aesthetics or the data; it’s about the narrative, the story you tell, and the connection you establish. And while sales presentations and pitch decks have their distinct purposes, the objective remains consistent: to engage, persuade and drive action.

If you’re gearing up for your next sales presentation, don’t start from scratch. Utilize Venngage presentation Maker and explore our comprehensive collection of sales presentation templates .

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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15 Sales Presentation Techniques That Will Help You Close More Deals Today

Updated: June 01, 2022

Published: May 31, 2022

Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

The best sales reps know that, when done right , sales presentations are a high-earning skill.

So, let’s hone that skill with simple sales presentation techniques that communicate an irresistible narrative and get buyers to close.

Sales Presentation

An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them.

As it can sometimes mean the difference between closing a deal or losing a customer, you definitely want to get your sales presentation right. There are strategies and tips you can follow to ensure your sales presentations are effective, memorable, and engaging. Let’s go over them below.

Sales Presentation Methods

1. structure your presentation. .

Guiding your prospects down a clear path is key to a successful sales presentation. You’ll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. 

There are times when flipping the structure can add unique elements to your presentation, though, and we’ll discuss this further below. 

2. Use data visualizations. 

Using visuals, like charts and graphics, to supplement your message is a valuable way to showcase your content in an easy-to-understand format as they make your words more impactful. 

For example, if you’re selling SaaS that helps users organize their sales process for a shorter cycle, you can create a visual that displays the average length of your clients’ sales cycle vs. those using other tools. 

By doing this, you’re adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. 

3. Rely on spoken words — not text.

If your presentation slides are text-heavy, prospects may get caught up reading the words you’ve written instead of listening, causing them to miss out on the value you’re sharing. Aim to include less text by calling attention to the most significant elements with short bursts of text that you supplement with your words. 

In addition, when you have less text on your slides, you may be less inclined to just read from them, which can be a bad part of presentations. You’ll have to speak instead of relying on written content. 

Let’s go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time.

Sales Presentation Techniques

1. send your buyer the presentation deck before your call..

You might assume that sending a buyer a deck before a call is like revealing whodunnit on the cover of a murder mystery. No one will pay attention to the rest of the book, right? 

When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. 

If your deck is compelling, prospects will want to get into it with you, even if they know the main point. Together, you can dive in, dissect the good bits, and talk through questions. It’s going to be a juicy conversation, and they know it.

Then, you can begin the conversation during your presentation with a statement like, “Based on the information in the deck I sent, where should we start?”

2. Invoke self-discovery.

It’s tempting to stick to a positive linear story during your sales presentation. That usually invokes talking about benefits, outcomes, and desired results. But, that approach isn’t always the best. 

Before discussing solutions and results, you must understand your prospect's problem. More importantly, you have to be sure your prospects understand the problem. 

Self-discovery is the ticket that gets you there. Instead of telling the buyer what the problem is and how you’ll address it, get your buyer to connect with the problem on their own. 

3. Talk about Point A. Don’t skip to point B.

This is 100% linked to the tip above. There’s a problem (point A) and desired outcome (point B). Point A is the status quo. It’s a problem your buyer will continue to face if they don’t make a change. 

You can stand out by focusing on point A, as talking about a pain point is shockingly more effective than talking about positive outcomes. 

Make your buyer feel the pain that results from the status quo. Convince them the pain will only worsen without your solution — because you know that to be true.

You should only talk about benefits once they’re on board with that line of thinking. Urgency is what allows benefits to land. Without urgency, benefits are just happy points that hold no real meaning.

4. Insight is your #1 lead story.

Buyers are experts on their circumstances, but they want insights into their situation from you. 

You’re most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities.

Check out this TaylorMade video. It’s a bang-on example of how to lead a presentation with insight, and then move on to your product’s strengths:

You learned how to get more distance from your golf swing (an insight into what you’re doing). Then you learned how that’s supported by the product’s particular strength.

Insight comes first. It changes how your buyers think about the problem your product solves. Only then benefits can land effectively.

5. Don’t lead with differentiators, lead to them.

At Gong.io, we’ve taught our sales reps to speak with buyers about a critical problem only we can solve. It’s the delta between top producers and the rest of the team.

• "The numbers from your top reps are fantastic."
• "The downside is they’re annulled by everyone else who’s missing their quota."
• "Your team goes from outstanding numbers to breaking even or missing quota. Both of those options are unsustainable."

We only introduce our key differentiator once the backstory is clear and the buyer gets it. Then, our reps say something like this:

"Gong is the only platform that can tell you what your top reps do differently from the rest of your team. We can tell you which questions they ask, which topics they discuss, when they talk about each one, and more."

See why we lead to our differentiator, and not with it? It just wouldn’t land the same way if we started with the differentiator. In fact, it might not land at all.

6. Focus on value, not features.

Gong.io research found that focusing on features over value is not impactful. Prospects, especially decision-makers, want value propositions about how you’ll help them solve their problems rather than an overview of the features they’ll get. 

7. Flip your presentation.

he next, eventually achieving a shiny, final outcome. This isn’t always the best strategy. 

Instead of building up to the most significant and impactful part of your demo for your prospect, begin with the most valuable part, which is how you’ll help them, and let the conversation flow from there. 

There’s one other tactic underlying it all: The best product demos start with topics the buyers highlighted on the discovery call . For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that they’re heavily interested in Y. In the opening section of your presentation, address the biggest issue from discovery. Address the second biggest issue second, etc.

It’s called solution mapping, and it’s going to change your sales presentation process forever. Stop saving the big reveal for last. Stop building anticipation. Start with the good stuff. Let it rip right out of the gate.

8. Turn your presentation into a conversation.

If you sensed we were looking for a two-way dialogue during your pitch, you’re right. That’s a relief to most salespeople, especially the ones who hate delivering traditional presentations.

A two-way dialogue is going to make your pitch feel more natural. To do this, Gong.io says to get buyers to ask questions by giving them just enough info to inspire them to ask more questions and keep the conversation going. In fact, top performers ask fewer questions because they don’t bombard prospects with too much information but instead give buyers just enough information to have them ask questions. 

Long monologues won’t help you have real conversations with your buyers. Instead, aim for a great two-way conversation. 

9. Mind the 9-minute period.

This tip is crisp and clear: Don’t present for more than nine minutes. Gong.io data supports this. 

Presentations for lost deals last an average of 11.4 minutes. Why do they go so poorly? Because it’s hard to retain attention. If you do go longer than nine minutes, switch it up. 

Vary something that re-captures attention and keeps people engaged. Change channels by doing something like switching up who’s speaking in real life or on video. This can rest your clock to zero, and you’ve got nine more minutes for the next portion of the show. 

10. Be strategic with social proof. 

Social proof. Best friend or worst nightmare? It can be either one, so use it carefully. For example, generic social proof (i.e., naming impressive clients for brand power alone) is a disaster. Buyers might not identify with them. Sure, they’re dazzled, but they may not see how they relate to your current client.

An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story you’re telling.

11. Talk price after you establish value.

Would it surprise you to know it matters when you talk about certain topics? It can actually affect whether you win or lose a deal. Pricing is a great example of this principle.

The top salespeople wait to talk about pricing. They know it’s important to demonstrate their product’s value first.

Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. They’ll be less likely to raise it early, and if they do, you can refer back to the agenda.

Open with something like, " I’d like to talk about A, B, and C on our call today. Then we can go over pricing at the end and -- if it makes sense for you -- talk about next steps. Does that work for you?"

You’re all set.

12. Reference your competitors.

Our data shows that you’re more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely.

For best results, practice this during your first sales presentation. Waiting until the end of your sales process puts you into a dangerous red zone. Your buyers will already have formed opinions, and they’ll be harder to change.

In other words, at the end of the day, buyers will justify a decision they made early in the process, which is why it’s critical to set yourself up as the winner early on. Talk about the competition in your presentation. Put the conversation out there. Get your buyer to see you through that lens, and you’re golden.

Over To You

You now have 15 new tips and techniques to throw down this quarter. Many of these data-backed moves come from Gong.io’s own findings and have proven to be effective for us. Implement them, and I know you’ll boost your numbers.

Don't forget to share this post!

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Download ten free PowerPoint templates for a better presentation.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

10+ Sales PowerPoint Presentation Examples To Get Inspired!

One of the biggest challenges B2B sales and marketing teams face is creating sales presentations that impress potential customers and lead to conversions.

So, what does an excellent sales presentation look like? Today, we'll explore some of the best examples to help you craft your own outstanding presentation. And that’s not all, we’ve interviewed our head of sales, Robert Juul Glaesel , to provide you with the BEST insights to unlock success. So…let's dive in!

We’ll be covering the following topics

What is a sales presentation?

Sales presentation vs. sales deck vs. pitch deck.

• Sales Presentation PPT Examples - and why they were successful

Sales Powerpoint Presentation Templates

Sales presentation video examples, get ready to create the best sales presentation: tips from our sales expert, unlock success: expert support for your sales presentation design.

Let’s start from the top! - Or, as always, you can skip to your preferred section.

A sales presentation is a crucial part of the sales process. It refers to a meeting where a sales team showcases their product or service , persuading potential customers to purchase.

This meeting typically takes place after initial contact with the prospects , either through marketing efforts, cold calls, or expressions of interest from potential customers themselves.

In this meeting, the sales team usually provides a comprehensive overview of the product or service. They address key points such as:

• What is the product or service?
• How is it used?
• What distinctive features does it have?
• What problem does it solve?
• Why is this their best option?

→ Free Download: 10+ Sales PowerPoint presentation template [Access Now]

The sales presentation and sales deck are pretty similar. On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more.

On the other hand, a sales deck is essentially a condensed version of a sales presentation . It is usually concise and only includes key highlights.

In contrast, a pitch deck is a presentation created for investors to secure funding. It generally contains information about the company's vision, the problem it aims to solve, market opportunities, business model, and financial projections.

Sales Presentation PPT Examples: and why they were successful

Below are several sales presentation examples you can use as inspiration to create your own. Let’s look at each of them and see exactly why they were successful.

Spendesk is a powerful spend management platform designed to help users save time and money by offering a clear view of their company expenses. Their sales presentation is the definition of a successful sales presentation: it is incredibly clear and straightforward . It clearly defines the problem it solves and introduces you to the solution, highlighting how it stands out from the competition.

As you’ll see, this presentation is not overloaded with text - it's simple and easily shows you how the product works. And most importantly, it’s branded! Which is key for brand positioning and visual consistency .

To check it out, click here .

Reddit Advertisement Sales Presentation

Reddit's sales presentation is definitely one of a kind. By incorporating memes and other pop-culture images throughout their deck, they engage the audience and stay true to their brand identity . This approach not only resonates with the Reddit community but also sets them apart from mundane sales pitches.

The presentation not only provides valuable data and showcases the effectiveness of its product but also does so effortlessly, proving that a presentation does not have to be overly serious to be effective.

Click here to explore Reddit's engaging sales presentation.

Zuora, a SaaS platform for subscription billing, takes a compelling approach in its sales presentation. It starts by highlighting the industry's changing landscape , effectively showing the importance of adapting to these changes.

But Zuora doesn't stop there. Throughout their presentation, they also showcase what their platform can do for the audience and provide social proof to back it up . This includes quotes from CEOs and other business executives who have successfully used their platform to improve their subscription billing process.

See for yourself and check out one of the best sales deck examples here .

Drift, a web-based live-chat tool for sales and marketing, takes a unique approach to its sales presentation. They begin by highlighting a common problem that many businesses face : how traditional communication methods, such as email, calls, and forms, are insufficient.

The presentation then goes on to showcase how Drift can provide a solution to this problem. They demonstrate how their live chat tool offers a more personalized approach to communication that can lead to impactful results.

Check out Drift's impressive sales presentation here .

Salesforce, an integrated Customer Relationship Management (CRM) platform, provides a valuable lesson about creating sales presentations that convert . They start by explaining how the industry has undeniable changes and how we need to adapt to keep our businesses successful.

But they don't stop there. They continue showing us what things can look like, in other words, "the promised land," and how their product can change everything about how companies do things. And obviously, they finish with the greatest success stories from CEOs and clothes executives.

Click here to get inspired by the Salesforce presentation.

→ Free Download: 10+ Sales PowerPoint presentation PDF [FREE]

Snapchat Advertising

Snapchat Advertising's sales presentation stands out not only for its visually appealing design but also for its unique features. The presentation begins by emphasizing the vast reach of its platform and key age demographics, providing valuable insights for those looking to make the most of their marketing campaign .

In addition, Snapchat Advertising effectively compares itself to the competition, showcasing its unique features and advantages. And, of course, the presentation is visually branded with the company's iconic ghost character , making it instantly recognizable.

Check out their captivating sales presentation here .

Klima’s sales presentation is a special one. This climate change app’s presentation makes sure we know they are a company that focuses on “what truly matters.” It presents itself as a business with real, global impact.

And that’s not all. One standout feature of Klima's sales presentation is its visually appealing design. The slides effectively showcase the app's interface and demonstrate its key features. This visual representation really helps prospects consider getting an employee benefit with purpose .

Click here to get inspired by one of the greatest b2b sales deck examples.

Are you ready to create the best Sales PowerPoint presentation? We’ve got great news for you! Discover our sales presentation templates that you can download for exactly $0 .

Any of these templates could be a GREAT starting point for your next sales presentation . And what’s best…they are completely free for you to download at our Templates platform ! You’ll find not only these ones but also hundreds of other PowerPoint templates, for ANY industry, completely at your disposal.

Sales presentations can take various forms, including videos. Video presentations can effectively engage and captivate the audience by combining visual content, audio narration, and sometimes animations or graphics. Here are a few examples of sales presentations that are delivered in video format:

Medallia's video presentation showcases the effectiveness of using video to clearly represent their platform. The video highlights the platform's features, demonstrating how it can be a powerful tool for businesses.

By utilizing video, Medallia effectively shows viewers what the platform looks like and what they can expect to access and analyze in terms of data. The detailed exploration of each feature gives potential clients a comprehensive understanding of the platform's capabilities and how it can benefit their business.

Click here to check it out.

Moodcaster, a digital casting platform, starts with the main problem: how time-consuming castings can be and how tedious auditions are . It then shows you how they can be a great solution and how the platform works.

This video presentation truly shows what the client can expect when using the platform , by showing the process step-by-step. And if they are not convinced yet, it ends up listing all the fantastic features it has one by one, leaving the best impression.

Click here to view Moodcaster’s incredible video sales presentation.

Viable, the pioneering experience analysis platform, doesn't just identify the problem you're facing; it swiftly transitions to showcasing how they can provide the solution . They offer a real-time demonstration of how their platform works, providing concrete insights into how it can improve your business.

Finally, they conclude by highlighting all the advantages, features, and versatile applications that can benefit your specific needs.

Click here to take a look at Viable’s video sales presentation.

We know that creating the best sales presentation is key for your business. So, in order to provide valuable insights, we consulted Robert Juul Glaesel , head of sales at 24 Slides, who understands the importance of a good presentation for your business.

Let’s take a look at some insights from our head of sales:

Insight #1: Take elements out instead of adding elements in

Remember that quality is always more important than quantity . So, keep in mind not to overload your presentation with excessive text, because your audience’s attention will go directly there, instead of your speech. In Robert’s words:

“If you incorporate too many elements, it results in clutter, obscuring the main message and making it more challenging for the presenter to effectively convey their message.”

Insight #2: Don’t rely on your slides

We know this might sound counterintuitive, given that all this article is about creating your presentation, but remember that the presentation and the story are yours . As Robert says:

“Make sure that your presentation supports your story, it shouldn't tell your story. You, as the presenter, are the storyteller. Therefore, presentations should emphasize key points.”

Bonus insight #3: Brand your sales presentation !

This is one of your most crucial presentations; it should reflect who you are . There should be consistency between what they see on your website, social media, etc., and what they will see in this presentation. So, it is extremely important that you show that you care about your image and pay close attention to detail.

Creating a sales presentation is an incredibly important task, so it's best to leave it to the experts. Here at 24Slides , we can assist you in creating an amazing sales presentation that perfectly aligns with your brand. All you need to do is share the content you want to include and your brand guidelines. In less than 48 hours, you'll have your presentation ready for sales!

Want to learn more? Check out these articles!

• The Best Sales Presentation Services for Winning Sales Decks
• How to Create the Perfect B2B Sales Presentation
• Learn How to Start an Effective Sales Presentation
• Top 20 Free Templates for Corporate and Business Presentations
• +20 Self Introduction PowerPoint Templates: Download for free!

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Home Blog Business Crafting an Effective Sales Presentation: Strategies for B2B Sales Teams

Crafting an Effective Sales Presentation: Strategies for B2B Sales Teams

In business, sales keep the lights on, the paychecks paid, and the stakeholders happy. But if your sales presentations—and you, the sale professional behind them—aren’t stepping up to the plate, your competitors are making the sales that you’re not.

In sales processes, sales presentations are unavoidable. You can turn the unavoidable into uplifting discussions that improve your buyer’s work life. Switch your boring, repetitive slides with personalized solution-driven conversation starters. Add value to how you sell, and supercharge your presentations.

This guide is for sales professionals who want to improve their sales presentations. We cover what goes on your slides plus what’s behind the scenes, you! 

Let’s get started.

Table of Contents

Why are Sales Presentations important?

B2b sales presentation vs. sales pitch / pitch deck, types of sales presentations.

• How to Prepare a Sales Presentation

How to Develop a Visual Sales Presentation

How to deliver a sales presentation, follow up after a sales presentation.

• 6 Tips to Supercharge Your Sales Presentations

Closing Thoughts

What is a sales presentation.

There is a common mixup in terms of defining a sales presentation, as people instantly associate the event with the tool used to deliver the presentation.

In practical terms, a sales presentation is a short meeting where a sales-intended slide deck is designed to sell a product or service. More holistically, a sales presentation is a transference of feeling between a sales professional and a prospect. 

A sales presentation is an essential part of the typical sales process . At different touchpoints with the buyer, sales professionals use tried-and-tested techniques in their sales presentations to persuade and convince a prospect to close the deal. 

Without sales, there is no business. Sales bring in revenue and profit for your company, helping it grow and positively impacting more people. And what’s behind the sales? Sales presentations and the sales professionals that spearhead them.

In B2B, sales presentations are the conduit to successful business communication. Your company sells what another company needs. The salesperson and the decision maker communicate, and if it all works out, there’s a sale that’ll hopefully benefit everyone. 

A sales presentation and pitch aren’t the same, although closely related. A sales pitch is a type of sales presentation. Pitches are generally used at the top of the funnel in the sales process; they bring people in.

A sales presentation can be used at any touchpoint with the buyer; their progression through your funnel and process will mandate what type of sales presentation you need.

This guide covers sales presentations as a category; if you’re looking for pitch decks , here are our favorites.

As a sales professional, you create all styles of sales presentations. Your choice depends on what level of the sales process you’re on, what you’re selling, your prospects’ needs, and the company’s selling framework. 

These are some of the most common sales presentation types concerning what’s being sold:

• Product: A product sales presentation showcases a singular product (physical or digital) to solve a specific problem. You are paid to provide products.
• Service: A service sales presentation shares why your prospect needs your service. You are hired (paid) to provide a service.
• Project: A project sales presentation attempts to close the deal to start a project that involves an exchange of money. You are hired (paid) to spearhead a project and finish with deliverables.

Regarding sales presentation styles and their placement in the sales process, you have three options:

• Informative: Informative sales presentations are at the top of the sales funnel or process. You share information about what you sell in a relatable language for the buyer—no call to action yet.
• Persuasive : In a persuasive sales presentation, you remind the buyer of the information and add how what you sell solves their problem. 
• Reminder : A reminder sales presentation reminds buyers of their interest and brings them back into the buying frame of mind.

How to Craft a Sales Presentation From Start to Finish

Selling guru Zig Ziglar always said that your sales presentation is an extension of you as a person. Your personality must come through positively through your slides and speech, creating a feeling of trust with the buyer. 

In this section, you’ll find the ultimate guide to crafting a sales presentation from start to finish. We’ll use a case study as a foundation for every step of the sales presentation creation process. 

The buyer is a large manufacturing factory looking to outsource services or buy a product that will help them monitor production data. Currently, they manage a complex tech stack that involves different software solutions. This system proves inefficient; it takes too long to export reports, and operators regularly have issues introducing data or troubleshooting error codes. 

They need a solution that will be efficient, save time, and avoid operator frustration. Likewise, they also need the system to be in one place, replacing all the components of their previous tech stack.

You, the sales professional, work for an AI-based SaaS that offers production and manufacturing dashboards. Everything is powered by a cloud-based application that is accessible 24/7 through PC, tablets, and smartphones. The information is fetched from the machines through sensors paired with cameras that sync the information for easy troubleshooting.

Your company has three years of experience in the market, with several customer success stories regarding energy management, increased production output, and reduced waste production—all thanks to implementing your production and manufacturing solutions. You aim to upscale the company’s operations, securing a deal with a large corporation. Hence, the sales presentation to close the deal.

To help you navigate the sales presentation journey, we’ve separated this section into four categories that lead to each other. 

• Preparation
• Development
• Continued Communication

How to Prepare a Sales Presentation 

A lot of work goes into preparing a sales presentation. You’re not just designing the slides for the deck but also preparing yourself for an impactful conversation. 

Before designing slides or writing speeches, you must strategize the sales presentation according to your client’s needs and your goals as a sales professional. Think of their needs and address them clearly.

Here are some questions to answer:

• How can you best communicate a solution for their needs while building trust?
• Where in the sales process are you with this client? Is the purpose of this presentation to inform, persuade or remind?
• Is there a sales playbook or guideline available to help you stay within company selling procedures?
• How can you get to know the prospect better before presenting?

Planning 

Always think of both the slides and the speech as an inseparable pair. If you can’t visit the prospect in person, prepare for a virtual call. 

Here are some planning stage actions.

• Meet with the buyer to have a conversation about their issues. Book a call with them to deliver your presentation.
• Use a Gantt Chart template to organize your timing for preparation and development.
• Visualize a roadmap of the ideal sales process with your prospect and aim to achieve it.
• Schedule time in your calendar to practice your speech.
• Research the buyer’s particular pain points. Did any of your existing clients have the same paint points? How did your service solve them? Have case studies on hand to share with the prospect.

Connecting 

A large part of a successful sales presentation is the human connection you create with the prospect or buyer. As you communicate with the potential buyer, build a relationship. You want this buyer to buy and become a loyal customer and, eventually, a natural promoter.

The manufacturing company that needs your dashboard solution has specific pain points, which they shared during the initial call. Use them as conversation points to connect on a deeper level. Depending on your personality, you can use humor, empathy, or other psychological tactics to connect meaningfully and honestly.

Developing a sales presentation involves putting the content together for the slides and speech. Presentation slides aren’t your speech in written form; they’re supporting material. Ideally, share the visual presentation before and after you talk with them; this helps reinforce the message by imprinting the conversation in their minds.

Write the Content

Your monitoring dashboard company has the solution the manufacturing factory needs. You know this, but they aren’t quite sure yet. They need to buy from someone, and it could be anyone. Use the power of communication to be the one they buy from. 

Here are some tips for writing and developing the content for your presentation. 

• Create a double outline with two columns—one for the slides and one for the speech. Match the presentation slide to your speech, but don’t make them exactly the same. The slide has to support what you’re saying, not repeat it.
• Write the speech as if you were talking to the prospect. Think of questions they might ask and write down the answers.
• As you work through the writing, develop one-liners to bring the message home for the buyer. 
• Use specific examples. In this case, the manufacturing enterprise needs a custom dashboard for its production monitoring. Write down reasons why your offer solves their most significant problems and issues. Why did they start looking for a custom dashboard solution in the first place? Knowing the buyer almost intimately is essential so that your offer sells itself.

Structure the Presentation

The two most powerful parts of your presentation are the opening and the ending. Everything in the middle is a filler that the prospect might or might need to pay more attention to. 

Start with your best shot, the point you feel has the most persuasive power. Then use your second-best shot for the ending. 

Here’s a rundown of sections that’ll help move along the conversation. Each section can be one slide, or it can be a few.

Personalized cover and intro . A personalized cover on a sales presentation deck makes a positive first impression and interest for the rest of the slides. By now, you should know the company’s name, the buyer’s name, and their role in the company. Include them on the cover with a prefix like this:

• Prepared for: Name of buyer, role, company.
• Prepared by: Your name, your role, your company.

On the opening slides, reintroduce what your company offers. Only some members on the client side know the specifics involved in the deal. Present a quick reminder of what your company does. This is the perfect opportunity to share your elevator pitch, your best shot.

Problem / Solution Analysis . Be specific. You already know what they need from you, but they don’t. Sell the solution confidently by being specific about how your custom dashboard service will solve their monitoring pain points. 

Here’s how to do it: Start by presenting the problem given to you by the company. Visually display the reports you obtained from the buyer. Then, present an analysis crafted by your team. Show how specific pain points are solved by displaying real and projected data.

Share your perspective on the issue, and bring up potential trouble points the customer may still need to spot. Conclude by introducing “the solution” with accurate data and projections.

The Cost of Doing Nothing. Use data to show how your solution will not only solve their immediate problem but also in the future. Visually explain how choosing not to buy your dashboard service—doing nothing, staying the same—will cost more than you’re asking them to invest. Using clear calculations, explain how if they stay as they are, not only will they end up wasting more money than if they had bought the dashboard system, they’d be in deeper water and still without the dashboard. 

Your solution instantly solves the cost of doing nothing or staying as they are. Returning to the custom dashboard sale example, let’s say that after the estimation analysis you present, the buyer sees an increased OEE (Overall equipment effectiveness) by 30% in the upcoming four months after the production monitoring software pinpoints the bottlenecks in production. That’s enough information to make the sale!

Real Referrals

Go beyond the testimonial quote and share real referrals from clients whose pain points you solved with custom solutions. Keep a file of case studies, testimonials, and social media mentions ready to add to any presentation.

Create internal case studies if your company is relatively new and you have few referrals or testimonials. Use your product or service to solve your company’s pain points and document the process. Through quality video presentations , your company can also expose insightful information if your referrals aren’t enough, as said videos demonstrate the operational aspect of the product or service you intend to sell.

Regardless of the background, this section aims to increase credibility and authority. Use real data in clear visualizations to showcase gains like ROI and production. Ensure that what you share makes an impact. Storytelling techniques come in handy at this point.

The pricing slide is optional

The slide with pricing is optional. Generally, fixed pricing is more apt for a slide in a sales presentation template . Flexible or complex pricing needs more than a slide. 

Putting the case study as an example, the buying company has 30 product lines but wishes to conduct a trial run for the software solution you are selling them, on 5 product lines for 90 days. Based on the initial results, they will gradually upscale the service. 

In a case like this, the price negotiation is managed by both companies’ financial departments, where accurate quotations are handled. On the slide, you can link to the spreadsheet where calculations are conducted, but you can leave detailed calculations out of the conversation completely. 

Closing  

Thank everyone that attends the call or meeting. And also, include a Thank You note on the last slide. Use your second elevator pitch , the second shot, at this point. Leave the ball in the buyer’s court and make it easy for them to buy. Close the sale by agreeing for your financial team to contact theirs.

Include all forms of communication on that slide with hyperlinks to call you on the phone or get in touch via email.

Design the Slides with Visuals

Designing the slides means putting it all together into a set of slides that flow along with your speech or recorded video-over. We won’t go too deep into this point, but be sure it’s important! Here are some essential things to achieve when designing slides:

• A balanced layout on all slides.
• Harmonious transitions from slide to slide.
• Visual unity between slides.
• A unified color and font scheme.
• Licensed visuals, videos, and images.

This is what your sales presentation can look like.

Save Time With Templates

PowerPoint Templates are the ultimate timesaver for anyone creating presentations. Not only do they save time in development and production, but they also help with visual consistency and flow. Using predesigned templates where you only need to change the content and the colors is ideal for someone with minimal design skills or limited time. FYI, even designers use templates.

Presentation delivery is more important than all the other steps combined. At the point of delivery, your goal is to convince and then persuade the buyer that your solution is worth investing in. 

Practice your Speech

At this stage, top-performing sales professionals stand out from the rest. A memorized speech and perfect slides won’t make the sale; YOU will. The entire transaction depends on you and how you connect with the buyer.

Here are some tips on how to turn a speech into a conversation that will lead to a close.

• Develop and train your voice. Simply memorizing information isn’t going to make sales; you need to practice voice inflection and change of pace. Don’t discount taking speaking courses to improve your skills.
• Record yourself practicing and play it back. Take notes on what you can improve and what can be discarded. 
• Ask peers and colleagues for feedback.
• Always keep improving from every sales presentation.
• Practice for many scenarios; standing in front of a group, sitting at a table next to people, via virtual call.

Remember that all this work you’re doing is for the prospect’s benefit. Don’t talk at them; talk with them. Don’t deliver your presentation dryly or rushed; give yourself and each other time to converse.

Distributing Presentations Digitally 

You won’t always be able to visit the prospect in person. Practice delivering the sales presentation and speech on camera. On some occasions, you won’t be able to meet the prospect. In this case, create the presentation and then record yourself presenting on each slide. Use tools like Loom or Nimbus to record yourself while presenting the slides.

Body Language

It is imperative to be mindful of your body language when delivering a sales presentation, as also interpret your customer’s body language signals. In corporate environments, the interactions between buyer and seller are carefully handled in terms of speech, documents, and deals, but our bodies are able to convey our true feelings about a situation without us even realizing such a fact.

Eyes are a window to the soul, and where a spectator places their focus is usually their main point of interest. If the audience is looking at you, their interest is targeted to what you are disclosing. On the other hand, if you perceive the audience is looking at a distracting element or at no specific point, like gazing at the horizon, then you should revive the presentation with a hook or introduce a surprise element. Constant staring is considered an intimidating practice in Western cultures, so avoid being too forward when speaking to your client. A good ratio of eye contact for sales is between 55-65%.

Anxiety can manifest in multiple shapes, such as toe tapping, pursing lips, unstill hands, or continuous neck movement. Drumming fingers is a common sign of impatience as if your content isn’t relevant or boring to the audience. Playing with desk elements, doodling, or looking at the smartphone are signs of boredom and annoyance. Keep extra care if you see attendees leaning into their arms, as it is a clear sign of a desire to leave the meeting.

When delivering a sales presentation, avoid common non-verbal communication mistakes such as:

• Hands in pockets : It suggests a lack of transparency in the information disclosed.
• Arms crossed close to body : Protectiveness against the audience.
• Posture : Slouching your back is a no-no unless you have any kind of proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock : While it is okay to be mindful about the remaining time available in a sales presentation, watching your clock can be felt as if you want to run away from the room as quickly as possible.

The type of follow-up after a sales presentation will depend on if you closed or not. Hopefully, by this point in the relationship with your prospect, a follow-up will come naturally through a few emails or calls. Keep the conversation going and share compelling content and data to help them finalize the deal.

If you close on the sales presentation, the follow-up will be more about financial exchanges. Nevertheless, keep communicating with them and let them know you are always available to discuss whatever they need. 

6 Tips to Supercharge Your Sales Presentations

To succeed in high-profile sales, go beyond the basics to make your presentations close on business deals, increase conversion rates and build meaningful business relationships.

1. Be actionable

At every point in the sales process, ensure the prospect knows where they stand. Expose the next steps in the sales negotiation through conversations and email. Share the sales process with prospects at first contact, letting the buyer know you’re not hiding anything. 

Don’t take the negotiation like a closed deal from the start. The buyer is the one that ultimately makes the decision, but that doesn’t mean you have to put pressure on them. Instead, be actionable and help the buyer make an informed decision that will benefit their company immediately and in the future. Show them how easy it is to take action and close the sale.

2. Presenting the Cost of Not-Doing

When prospects push back, they still don’t see the full value of what you’re offering in terms of what it will cost them if they don’t close the sale. This is why including data visuals and convincing information about the Cost of Not-Doing is a critical angle for your slides.

Use storytelling with numbers and data to create a sense of urgency. Take a cue from Zig Ziglar and his view on the topic, “The fear of loss is greater than the desire for gain.” Present the cost of not-doing as a non-action, leaving everything the same. Continuing with ineffectiveness only results in loss of profit, wasted time, and disgruntled factory managers.

3. Show Empathy Over Sympathy

In sales, it’s all about the attitude you bring to the table when doing a sales presentation. Not only do you have to believe that what you sell solves problems well, but you also have to believe that what you sell is helping people by making their job easier. Therefore, you’re making their lives better. 

In the case of your software company creating a custom dashboard, the buyer’s pain points are:

• Their current tech stack is inefficient.
• Reports take too long to export.
• Troubleshooting is a mess.

Go a step further and ask the buyer what happens when the reports take too long, or the troubleshooting could be smoother. Highly likely that there’s downtime in production or reporting. And what does that lead to? Frustration. And manager frustration leads to negative attitudes toward employees, leading to complaints. 

Show the buyer how your solution doesn’t just help monitor production but also makes your managers and employees more content with work. When employee satisfaction increases, it leads to employee retention. In the opposite scenario, there are unhappy managers and higher employee turnover.

4. A Good Image Across Your Slides 

Just as your appearance influences your sales career, so do the presentation slides you prepare, develop and deliver. It starts with the visual aspect and the design of the presentation as a whole. Here are some best practices to follow so you can achieve a good, professional image all around. 

• Have an offline format for the presentation. Have it on a USB stick, not online.
• Be ready for any kind of question.
• Ensure the presentation is compatible with viewing on different formats; tablet, laptop, mobile, PC, or projector.
• Use catchy, engaging, branded visuals like infographics slides , illustrations, data visualization, video, and voiceovers .

5. Presenting ROI Projections

When deciding which data to visualize, put ROI projections at the top. Showing projections and visions of the buyer’s success increase the chances of closing the sale. This technique is the opposite of showing the cost of Not-Doing. 

With ROI projections, you put the buyer in a privileged position. You show them how much they will gain from their investment. Go further and project how long it will take to repay the investment. Hopefully, it’s not very long!

6. Be on Brand

The content and visuals on your presentation slides must reflect the company’s brand with a compelling narrative. We already mentioned the importance of believing in your product or service. Take it further and believe—and stand behind—the company brand’s values, mission, and vision. 

Aligning with the company’s values will help you see the sales process as a way to grow the brand you work for and your career as a sales professional. Craft the sales presentation with this in mind, and take your sales career to the next level with every close you make.

Your role in a sales presentation is to embody the brand, the product, or the service, as the best and only solution to the buyer’s pain points. Craft and practice your messaging to reveal how the buyer’s situation will improve once they close. 

Use SlideModel templates for full deck presentations, individual slides, and design element collections to help craft sales presentations that convert. Choose the perfect data visualizations and infographics to share the Cost of Not-Doing. SlideModel has your back.

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12 Exceptional Sales Presentation Examples That Close Deals

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

5 minute read

helped business professionals at:

Short answer

What to include in a sales presentation?

• Cover slide - a visual hook
• Who we are slide - provides context and demonstrates authority
• Problem slide - covers your prospect’s main pain points
• Solution slide - describes your unique solution to the prospect's problem
• How it works slide - gives basic details about the onboarding and rollout process
• Social proof slide - includes testimonials, case studies, awards, or big client logos
• Benefits slide - outlines the outcomes the prospect can expect
• Next steps - gives the prospect a simple next step to proceed

Why a sales presentation is more than presenting a PowerPoint

You could say that a sales presentation is only as good as the sales rep presenting it, but that’s only partly true.

People forget about 90% of what you tell them within 2 days (it’s called the Forgetting curve , look it up). And I am guessing that your sales cycle is longer than 2 days…

Even if you’re a rock star, will your star power last long enough to influence the final buying decision? Likely not.

If you’re smart, you rely on your sales presentation content to work for you behind closed doors and serve as your voice when you can’t be there.

Sounds nice, doesn’t it? If only it were so simple.

But most sales presentations don’t work like that. Without you to present them they’re as inviting as drinking warm beer.

My goal for this post is to show you examples of how smart sales teams managed to make sales presentations that sell while they sleep.

Why don’t sales presentations work anymore?

They all look the same.

They’re not (really) personalized.

And they’re static and boring.

We all know sales presentations need to be pretty, but now we're all making pretty much the same presentations . Standing out from your competition is 90% of the battle, and you're losing it.

Worse yet, too many sales teams default to sending generic one-shoe-fits-all sales presentations to all their prospects. I get it, there’s not enough time to justify the high touch.

So what now?

I’m gonna show you sales presentation examples that use interactive multimedia content and personalization to stand out, engage, and win more deals.

NOTE: Based on our analysis of over 100,000 sales presentation sessions I can tell you that moving from static to interactive sales presentation could get you a 146% increase in average reading time and a 41% increase in prospects who read your presentation in full .

Sales presentation examples that close deals

Sales presentation examples are abundant, but GREAT examples are few and far between.

You’re not gonna eat anyone’s lunch if you show up to the competition with the same set of (pretty) tools as all the rest.

When preparing your sales presentation, your priority is to first stand out, second engage, and third drive action.

The examples on my list all do this superbly.

One of these sales presentations brought a 70% lift in SQLs , another drove 2X more demos when used in sales prospecting, and a third was shared with decision-makers within the prospect’s organization 50% of the time .

If you study these examples and apply what you’ve learned - you’re gonna need a bigger pipeline .

Gong sales one-page presentation

Gong can do no wrong. They are masters of sales collateral and sales messaging.

Their sales presentation follows the recomended structure I gave you at the start of this article starting with a UVP and then covering who they are, problem, solution, how it works, benefits, social proof, and next steps.

This presentation has it all. But Gong elegantly rolled up who they are with the problem and solution in a short and easy-to-follow video.

Why separate them when you can merge them into one coherent and persuasive narrative?

Zuora sales presentation

Zuora’s sales presentation is the archetype of a storytelling presentation.

Zuora was one of the first sales organizations to build their sales presentations around a grand narrative which earned this presentation renown as the best sales presentation ever .

It presents a sea change, where the market is transitioning from a product subscription economy.

The presentation outlines a “before-and-after” state of affairs with winners and losers.

Those who embrace the change with the help of Zuora’s solution inherit the earth and those who don’t lose everything and get left behind.

Udemy B2B sales presentation

One of Udemy’s major revenue channels is their B2B operation. It’s a tough market in which they compete with other training and development providers.

Their sales presentation uses dynamic variables to personalize their message to a specific prospect (it’s the content in squiggly brackets).

I specifically loved the personal note that the presentation opens with. It’s a great place to include some of the specific concerns and interests that came up during the discovery call, or based on prior engagement by the prospect.

Here's how you can personalize your sales presentations at scale:

Enterprise sales deck by cprime

cprime’s enterprise sales presentation leads by showcasing that they work with Fortune 500 companies. This form of "social proof" slash "proof of capabilities" is critical for enterprise selling.

Enterprise buyers like knowing that your services are tailored for enterpris e and can keep up with BIG requirements. Cprime work hard to show they belong in an enterprise’s solution stack.

Only after catering to this do they proceed to break down their solution.

I love how they break complex infographics into chunks that lead your attention with animation.

And I realy love the idea of providing samples of their offering to make it concrete and easy to understand .

Minimalistic sales presentation by ScaleHub

This sales presentation and other interactive sales collateral helped ScaleHub establish themselves in the US market and brought them a steady flow of leads for their pipeline.

Before this they were using the legacy PPTs and PDFs, but moving to this type of interactive content got more engagement, opened the door for relationships to form, and let them build a pipeline fast with relatively few resources.

The presentation is quite a simple one, it’s the text book problem-solution content structure, made leaner and easier to understand with interactive content and multimedia.

Interactive sales presentation by Deliveright

Deliverights sales presentation is an outstanding example of turning a boring topic into an existing proposition. (we’re talking about a white glove delivery service mind you).

The presentation does a great job of showing how easy and straightforward their solution is through visual storytelling .

I specifically enjoyed their problem slide that effectively creates a persuasive contrast between the delivery process with and without Deliveright.

Personalized sales presentation by Wisestamp

This sales pitch presentation is beautifully personalized . There’s the basic personalization of the prospect’s name and company, but it goes much further…

Wisestamp give their prospect a personalized preview of their product . Yep.

Because the product is an email signature they can populate a signature with the prospect’s information, name, job title, email, headshot and all.

Another great thing this presentation does is segment the message to multiple decision-makers in their benefits section .

Using tabs they can talk to different influencers from one single slide instead of “dirtying” their presentation with multiple slides addressing different people.

Sales proposal presentation by Healthy.io

This sales presentation example, by a heath-tech company, is a peculiar one. It’s rare to encounter a long-form sales presentation, and even rarer to find one that works really well.

But this one works big time.

This presentation enables Healthy’s champion to promote the solution within their organization . This involves persuading multiple decision-makers and influencers which the sales team has no hope of meeting face-to-face.

The long form works well in this situation since it effectively communicates the value of Healthy’s solution to a specialist audience that requires the details to make a buying decision.

AI sales presentation by OctopAI

I love this sales presentation’s cover slide. The grumpy octopus animation just pulls in your attention and the snappy and catchy title complements it perfectly and gets you intrigued to read more.

I am also a fan of their direct approach - outlining the pain point first, hooking you with a sense of risk and urgency. And only after giving you the company and product intro as a segway into the solution.

It’s a great example of a lean and clean sales presentation with no useless noise and some smart use of visual cues that direct your attention and keep you reading through to the end.

Startup sales presentation by Orbiit

This example leads with hard numbers to make a case for their solution. If you have numbers this practice is a good idea since buyers love numbers.

I think this sales presentation does a solid job of painting a full picture of what Orbiit can deliver and how it works.

Specifically, I appreciate the way they demo their service so simply with visuals and explanation text. By the end, you have a clear idea of what they provide, how it works, and the value it brings.

Technical sales presentation by Spot (by NetApp)

This is a good example of a technical sales presentation that targets a DevOps audience.

It uses technical jargon which is usually recommended not to do, but in this case, positions them as peers who know what they are talking about.

This presentation goes after operation managers and C-level executives by pitching their solution as a way to cut costs and shorten delivery times.

They make a compelling case for a very savvy audience and hard-to-please executives.

Product sales presentation by Matics

This sales presentation shows how great design should not come at the expense of great storytelling.

I was impressed by their sharp messaging that goes back and forth between life with and without their product . They make the case for taking action now to reap the benefits tomorrow.

They make sure to counter prospect’s urge to stick with the status quo by reducing the their perceived risk and giving them insight into how their apps work and how rolling out the solution will look like.

It makes digitalization of manufacturing management seem like the easy way forward. They make it feel so simple. It’s inspiring.

Sales presentation templates that work

To make your content creation fast and easy I’ve brought you some of our best sales presentation templates . They'll help you set up a top-tier deck in less than an hour.

These templates apply the effective storytelling structure that worked for most of the examples on my list. They all use interactive design that makes you stand out, engage prospects, and help them take the next step.

Each of these templates was tried and tested for every device or screen size.

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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7 Sales Presentation Examples for Successful Pitches

A successful sales presentation can significantly influence a potential client’s decision-making process. It needs to be engaging, informative, and persuasive.

This guide explores the components of an effective sales presentation, and best practices for creating one, and provides seven exemplary sales presentation templates from various sources.

What Is a Sales Presentation?

A sales presentation is a strategic dialogue designed to persuade a potential client or customer to purchase a product or service. It typically involves a detailed explanation of the product’s features, benefits, and potential return on investment.

What Is Included in a Sales Presentation?

A sales presentation typically includes sections on:

• Introduction : Brief introduction of the company and the presenter.
• Customer Needs : Identification of the client’s needs and how they align with the product or service.
• Product/Service Details : Detailed information about the product or service, highlighting unique selling points.
• Success Stories : Real-life examples or case studies demonstrating the value of the product or service.
• Pricing and Packages : Overview of pricing options and any customizable packages.
• Call to Action : Strong conclusion that prompts the audience to act or decide.

Sales Presentation Best Practices

Creating an effective sales presentation involves several best practices:

• Tailor Your Message : Customize the presentation to address the specific needs and interests of your audience.
• Keep It Concise : Focus on key points to maintain the audience’s attention and keep the presentation within an appropriate timeframe.
• Use Visuals : Employ charts, graphs, and images to make your points clearer and more engaging.
• Rehearse : Practice your presentation multiple times to ensure smooth delivery.
• Engage Your Audience : Encourage questions and interact with the audience to make the presentation more dynamic.

7 Sales Presentation Examples

1) piktochart: “sales pitch examples”.

Piktochart’s Sales Pitch Examples illustrate how to effectively communicate the value of your product or service. These examples showcase various strategies to capture and retain the audience’s interest, making them highly practical for anyone looking to enhance their sales presentations.

Canva Sales Presentation Template offers visually appealing templates designed to make sales presentations more engaging. These templates are easy to customize and suitable for a wide array of industries, helping presenters create professional-looking presentations effortlessly.

2) Slidebean Sales Pitch Deck Template

Slidebean Sales Pitch Deck Template is designed to streamline the creation of impactful sales presentations. The template guides users through structuring an effective pitch, emphasizing the art of storytelling to captivate potential investors and clients.

3) Prezi Sales Plan Presentation Template

Prezi Sales Plan Presentation Template offers a dynamic way to engage audiences with its distinctive zoomable canvas. The template allows sales professionals to outline their strategies and goals in a visually engaging sequence that captures the natural flow of a sales process.

It is designed to help presenters illustrate complex sales plans through a structured yet flexible narrative, enabling the audience to follow along through a visual journey of targets, tactics, and expected outcomes.

4) Queza : Pastel Color Sales Marketing Powerpoint

Queza : Pastel Color Sales Marketing Powerpoint from Envato Elements is designed with pastel colors and a clean, modern aesthetic, making it ideal for sales and marketing presentations that require a fresh and inviting look. This PowerPoint template is versatile, featuring a range of slide layouts that can be used to showcase products, market analysis, sales strategies, and more.

5) SlideSalad Sales Deck PowerPoint Templates

SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization.

6) Solua : Cyber Monday Sale Event Powerpoint

The Cyber Monday Sale Event PowerPoint on Envato Elements is a powerhouse for creating high-impact sales presentations. This template features a modern design that effectively combines bold colors and sleek layouts to capture audience’s attention. It includes multiple slide options to showcase products, promotional offers, and pricing strategies.

7) SlideModel Sales Pitch Presentation Template

SlideModel Sales Pitch Presentation Template offers professionally designed templates tailored for sales presentations. These templates are structured to facilitate clear communication of complex data, strategic alignment, and persuasive storytelling. They are particularly useful for sales teams looking to present data-driven arguments effectively.

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14 Winning Sales Deck Examples (& How to Make One)

Written by: Christopher Jan Benitez

If you’re serious about generating leads and closing deals, you need a sales deck presentation that wins.

A sales deck is a powerful product presentation you show to potential clients to showcase products or services. It’s basically an elevator pitch in digital form.

Here’s the good news. Creating a custom sales deck isn’t as difficult as it sounds. There are plenty of examples to take inspiration from. And when you’re ready to design a sales deck for your business, use a Visme sales deck template to create one in minutes.

Here’s a short selection of 8 easy-to-edit sales deck templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What should a sales deck include, 14 best b2b sales deck examples.

• How to Build a Winning Sales Deck in 4 Steps

Sales Deck FAQs

Get more sales with an amazing sales deck.

• Sales decks are essential tools for sales teams to make sales and close deals regularly.
• To create a winning sales deck, follow the standard formula and add your brand’s unique visual messaging and guidelines.
• Get inspired by the best sales deck examples in the list below and learn how to apply Visme sales deck templates that achieve similar layouts and designs.
• Follow the steps to create your own sales deck with Visme in 4 steps.
• Supercharge your sales content by watching the replay of our webinar .

What is a Sales Deck?

A sales deck is a visual presentation used in sales pitches to guide potential customers through a company's story, product or service. It's like a roadmap to portray why a potential customer should choose your offering.

It lays out your value proposition, the problems you solve and how your solution is unique. It's a useful tool that helps you communicate effectively and persuasively, making it easier to close deals.

The best sales decks are the ones that combine the regular with the extraordinary. Follow a formula people expect and add your personal brand touch to make it special and different. Visme has everything you need to create branded sales decks that convert.

Here is a trusty outline to follow when building sales decks:

• Introduction to the product and the market.
• The problem or pain point the audience has.
• Showcase your product or service as the solution to the problem.
• Highlight the product or service features.
• Cost or investment.
• Closing and thanks.
• A dose of storytelling and emotional connection throughout the slides.

If you’re looking for how to create a pitch deck, read our guides about what a pitch deck is and the best pitch deck examples to inspire your own.

Do you want to start a presentation but don’t know where to begin? These B2B sales deck examples are a great reference point. See which of these sales pitch deck designs best resonates with you and your brand.

Did you know that Visme is a practical tool not just for product sales teams but also for marketing, content, and communication teams?

This is what Anne McCarthy, the Senior Director of Learning Experience at EmployBridge had to say about that; “My whole team has been using Visme for several years, but now seeing the kind of work we’re producing, our marketing team wanted to start using Visme.”

150birds’ sales deck is an example of a simple sales deck. Unless there’s a need to use more, most slide pages only use two colors, making it easier on the eyes. You’ll also notice the frequent appearance of birds which not only references the company name but also ties all pages together visually.

Why does this work?

A simple design coupled with a fun and colorful visual element like a mascot attracts the right type of attention.

Is there a Visme template similar to this?

The Cosmetics Company Investor sales deck also uses two tones for the most part. It should be able to accomplish the same effect. Visme lets you add animated characters in your presentations if you want to have a figure that serves the role of a mascot.

Brandon Global IT

When exploring effective sales pitch deck examples, Brandon Global IT's presentation stands out. It communicates so much with very little. The design is flawless, as the person behind the sales deck focused more on text than other design elements. If you’re selling a product or service that requires a lot of explanation, a clean look like the one featured here is the way to go.

This sales deck design takes a minimalist approach to present products and services that could appeal to a particular clientele.

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Visme has everything you need to increase the value of your presentation. This simple yet high-impact slide deck has a minimalist design. It embraces simplicity on every slide and prioritizes the essential components of your presentation.

CallTools proves that you don’t need graphic design experience to develop a sales deck. While this sales deck uses stock photos to represent the business, you can replace the images with photos of your employees and products so potential clients can connect with your business.

Aside from using stock photos, CallTools’ sales deck wins because it communicates its message to its audience in a clear and concise manner. The sales pitch deck focuses on the tool’s unique features to help set it apart from its competitors.

Visme’s Work+Biz Pitch Deck allows you to highlight your audience's problems and offer your services as solutions. It has placeholder slides where you can input your data and feature high-resolution stock photos from the platform’s extensive library to help make a stronger case for stakeholders.

High-quality visuals can significantly enhance your presentation's vividness and overall impact. Use Visme's AI image editing tools to unblur, upscale, touch up and edit images for your presentation. You can sharpen blurry images, enhance small pictures without quality loss, make minor adjustments and tailor images to fit your design.

Epic Media Group

Businesses rarely use a dark color scheme for their sales deck design, but that’s precisely what Epic Media Group did. Making black the dominant color in your design conveys seriousness, which is the tone that some businesses want to portray Also, using red to highlight certain words and phrases does well to bring the point home.

A darker color scheme is easy on the eyes, which works for some people. It also evokes a certain mood that can complement some products or services.

Patch uses green not only in its logo and design elements but also in the images across the sales pitch deck. The use of color makes sense in this context—green signifies the environment and your community, and Patch is about helping your brand reach out to more local customers.

Placing all the elements on top of a white background makes this sales deck appear clean and professional.

This sales deck is a winner because it explains why people should advertise themselves with Patch and how it does. The presentation also discusses what makes the platform different and arguably better than other similar sites.

Not only is the Interior Design presentation a beautiful template to work with, but it also uses green and other cool colors. It has a soothing effect that makes the sales deck easier to read.

Spectrum Magazine

A magazine like Spectrum knows how to use beautiful images to capture the attention of its readers. And it does a great job with its sales deck too. The sales deck’s layout feels professional right to the last page. Any potential advertiser would be happy to work with this team.

Spectrum Magazine is using one of its best assets — photos. If you have great photos to share, you can do a layout similar to what Spectrum has done.

The Lete Events Pitch Deck template has a similar layout style as the one in the example. It features a rich blend mix light and dark colors that help the audience grasp information quickly. It has stunning images, several stock photos, quality vector icons, and stylized content blocks. Users can easily customize this pitch deck as they can add data visualizations and other features.

SteadyBudget

The SteadyBudget sales deck is yet another example of how simplicity can effectively deliver a message. And because this particular sales deck makes excellent use of clean lines and background, every chart and graph that was added pops out of every slide.

If you’re looking to present a lot of visual aids in your sales deck, opting for a simpler sales deck design might be the safest choice.

The clean design and the use of colors in lines make this sales deck so easy to look at. This is ideal for sales decks full of complex figures like charts and graphs.

While it’s not exactly a presentation about PPC software, the ToughSEO pitch deck shares similarities with the above. It discusses how the platform can help your business increase its online visibility via SEO. The deck also shares the company's timeline history, its current analytics and metrics, and how it plans to use the funding it receives.

Another way to make visually pleasing sales decks is to play with the typography. That is what the designer did with this Airbnb sales deck. By using a few visual elements, the focus is placed mainly on the message.

This sales deck is also easier to digest because it only contains vital information.

Using different fonts is a great way for non-graphic designers to keep their sales decks visually interesting.

The Airsns pitch deck should help you win more stakeholders if you're developing an Airbnb alternative. It details the market to help validate your product idea before moving on to its features. Then it discusses your marketing strategy and lists your competitors and what makes your app different from them.

This sales deck for Snapchat—just like the company—appeals to a younger generation. The way the background colors change as you move through the slides is excellent for keeping readers alert. It helps that Snapchat’s branding uses just the right yellow hue to bring important slides to life.

The youthful appearance of this sales deck will win over potential advertisers for the brand. And it could also work for you if you share the same target market.

The IworkUwork sales deck template comes pretty close. It uses the same yellow accent color to brighten up each slide.

The Tealet sales deck design is one of the more complicated ones on this list. It uses custom graphics to drive home all the data the business needs to present.

If you have the budget to hire a designer or have some graphic design knowledge, you should aspire to create a sales deck just like this.

This sales deck has professionalism stamped all over it. From the images used down to how the copy is presented, it’s a cut above the rest.

The agriculture startup pitch deck delivers a unique product to the market that cuts out the middlemen and allows farmers to get higher profit margins. The presentation discusses how the app works, its business model, and its benefits. It also shares financial projections to instill greater stakeholders' confidence in the product.

Any changes made to the original slide will automatically reflect across all presentations where the slide was used.

Lunchbox showcases its services with a visually appealing sales deck, employing minimalist design and punchy colors to capture attention. The layout allows for easy readability while engaging graphics make complex information digestible. Simple graphics, alongside impactful stats, convey Lunchbox's value proposition and competitive positioning.

Lunchbox's sales deck stands out due to its minimalist design and vibrant colors. It utilizes engaging graphics and a clear layout to present complex information in an easily digestible manner and showcases the company's unique strengths effectively.

The e-commerce pitch deck template on Visme is indeed comparable to the Lunchbox example. It's a vibrant, visually appealing template with modern layouts to showcase unique selling propositions, customer acquisitions, revenue streams, and data analysis.

The template caters mainly to online store owners, strategists and digital marketers aiming to convert eCommerce data into visually striking presentations. It's undoubtedly a good template to start crafting a sales deck like Lunchbox's.

Vue Storefront

Image Source

The Vue Storefront sales deck boasts a design that's dynamic and intuitive. They use large, bold fonts for key messages and break down technical concepts with visual aids. The deck's compelling storytelling is backed by data and customer testimonials. Also, they used a green color scheme throughout the presentation to reflect their brand personality.

The deck's design establishes brand personality while simplifying complex tech concepts. Balancing engaging visuals and data-driven content offers a clear understanding of Vue's offerings and the complex problem they are solving with the front end.

The ClickChat pitch deck presentation template is quite similar to the Vue Storefront sales deck outline. This template features a striking green color scheme, attractive data visualizations, high-quality graphics and bold fonts.

It's an excellent option for creating a sales pitch deck that conveys key messages effectively, making it a great starting point for those looking to emulate the look and feel of the Vue Storefront presentation.

Do you need help in writing copy for your sales pitch deck presentation? Use Visme's AI writer tool for crafting compelling content for your presentations. It lets you generate text, create structured outlines and even edit and proofread your content.

The tool ensures your ideas are well-structured and language is error-free, making your presentation text engaging and polished.

Softr's sales deck showcases a clean, minimalist design emphasizing whitespace and a fresh aesthetic. The visually appealing presentation covers essential information using limited text, relying on iconography and subtle colors to guide the viewer effortlessly through their offering.

The minimalist approach reduces cognitive load, making it easier for viewers to focus on core ideas. The ample whitespace creates a pleasant, clutter-free experience, effectively capturing the audience's attention and making Softr's value proposition memorable.

Equipped with bright colors, catchy visuals and customizable charts and widgets, this template is an excellent match for those looking to create a sales deck similar to Softr's. The template allows you to convey complex ideas effectively while maintaining your branding.

Plum Fintech

Plum Fintech's sales deck features a striking blue and white color combination with diverse sans-serif typography usage. The layout is beautifully balanced, with well-curated graphics and a consistent design language that brings harmony and clarity to the overall presentation.

The uniform color scheme and variety in font styles enhance readability while creating an identity that's distinctive to Plum. The well-integrated visuals and typography inspire trust, facilitating a better understanding of Plum's financial solutions.

If you're looking to replicate the style of Plum Fintech's sales deck, the phonebook pitch deck presentation template may be a good fit. This Visme template offers a highly customizable base to create your own pitch deck. It helps present your business ideas in an appealing way to investors with its professional and stylish layout.

Additionally, read our article about the 13 powerful sales pitch presentation templates you can customize to create your own.

How to Create a Sales Deck in 4 Steps

As was said earlier, building a sales deck isn’t complicated at all, especially if you’re using a Visme template.

You can use Visme to create professional documents, including sales presentations.

So, where do you start with your presentation ?

Here’s how you do it.

Do Your Research

A good sales deck should contain product features, statistics, pricing, and other information to help your leads figure out how your product can make a difference in their lives.

Before picking a template, you’ll want to have a rough idea of what your outline should be. From here, you can use storytelling to flesh out your outline by identifying the problem and introducing the product as a solution.

Find a Template

Visme has a rich library of customizable templates for any type of presentation. And the best part is that you can preview each one to see which of them perfectly fits your needs.

Business Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Communication Skills - Keynote Presentation

Company Ethics Presentation

Work+biz pitch deck - presentation.

Product Training Interactive Presentation

Create your template View more templates

It’s important to note that you’re never stuck with what the template gives you. If you need to add or remove slides from the deck, you can. The same goes for adding or removing elements on each page.

You are in complete creative control over all the details that appear on your sales deck.

For example, if you don’t want to use the background image, you can delete it and replace it with something better.

This process becomes easier if you’ve used Visme before because you can use saved elements in new presentations. For example, if you already have a title slide, you can add that slide to your sales deck.

Any changes made to the original slide will automatically reflect across all presentations where the slide was used. The same principle applies to the dynamic fields feature that helps to easily update information throughout your projects and slides.

Customize Your Sales Deck

Visme is a drag-and-drop style builder. That means anyone—even those that don’t have any graphic design experience—can pull off a sales deck that looks professional from beginning to end.

You can change images, shapes, and text with ease. And there are thousands of visual elements that you can make your presentation shine. To find design elements quickly, use the / shortcut feature . Simply click on / (forward slash) and input what you want into the pop up search bar or scroll to browse.

Changing numbers on charts and graphs is easy. Just select the data you want to update and select settings. From here, you’ll be able to select the value you want to update along with other cosmetic changes you’d like to make.

We’ve got other features worth mentioning. You can make short snippets of information with a call-to-action pop up when a user hovers over an element. Also, our tool lets you add links to other slides or external pages.

Another interesting feature is the live data integration which lets you connect charts on your slides to data from Google Sheets. That means if changes are made to the data from Google Sheets, the data in your sales deck is updated automatically.

Download or Share Your Sales Deck

Once you finish your sales deck, you can download your powerful business presentation and call it a day. However, you can share your sales deck with others in other ways.

You can send specific people private links to your Visme presentations . There is also an option to present your sales deck directly from Visme, which will preserve interactivity and animations if you add any.

Visme has an analytics feature that lets you measure the impact of your presentation. You can view how users are interacting with your presentation and figure out how to further engage them. You can view how users interact with your presentation and determine how to further engage them.

Another alternative for creating presentations is using Visme's AI presentation maker to create your presentation. All you have to do is explain the tool about what you want to create. Our smart Chatbot will ask you a few questions to tailor the presentation to your needs.

You can further edit your presentation design to include additional information, data visualization, images, etc.

Here are some of the most frequently asked questions about sales deck presentations.

What Is a Sales Deck?

A sales deck is a presentation that helps business owners, sales agents, and marketers sell more products to potential customers. It highlights specific problems a lead could have and how the product can help them get rid of them.

What Is the Difference Between a Sales Deck and a Pitch Deck?

A sales deck is a type of presentation that is designed to convert leads into customers. This type of presentation primarily focuses on a specific product or service that a company offers.

A pitch deck is designed to sell a company to potential investors. Its content focuses more on the company’s vision, financials, and all products and services that the business offers.

What Should I Include in a Sales Deck?

A sales deck should identify the customer’s pain points, introduce the solution (your product), list product features, and get the customer to take action.

What Makes a Great Sales Deck?

First, you want a sales deck cover image that quickly grabs the reader's attention. Next, your sales deck should convey everything your leads need to know about your product, service or idea and nudge them to take action. You’ll also want to back up any claim with factual and accurate data and include a call to action.

Getting the most out of your startups requires you to secure funding from investors first. From here, you can successfully disrupt the market and create a profitable business selling a product or service.

To do that, you need a sales deck designed to close more deals and make more sales. The examples above should give you ideas on how to create your presentation.

If you don’t fancy yourself as a graphic designer, you can still create a stunning presentation with Visme. Use a Visme sales deck template to jumpstart the process.

Easily put together winning sales decks in Visme

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About the Author

Christopher Jan Benitez is a freelance writer who specializes in digital marketing. His work has been published on SEO and affiliate marketing-specific niches like Monitor Backlinks, Niche Pursuits, Nichehacks, Web Hosting Secret Revealed, and others.

9 Incredible Sales Presentation Examples That Succeed

In our analysis today, we’ll be reviewing the top sales presentation examples.

Why? Because customers want to understand how you’ll be able to add value to their businesses. As such, how you deliver your sales presentation in of the essence.

As tempting as it may be, you need to steer away from thinking of a sales presentation as a “pitch”. This is because, in baseball, the best of pitchers tend to strike batters out.

Since this is not something we want to do, we’ll look at creating convincing pitches that resonate and get hit right out of the park.

By the end of our review, you should have the tools you need to make that home run and meet all your goals.

What is a Sales Presentation?

Elements of a great sales presentation, 1. 21 questions, 2. clarify the priorities, 3. customer is always right, 4. moving pictures, why sales presentation is important for businesses/sales reps, 1. face-to-face, 2. engagement, 3. flexibility & versatility, 4. consistency, overview of the top sales presentation examples, 1. snapchat, 4. salesforce marketing cloud, 5. office 365, 7. immediately, 9. talent bin.

A sales presentation refers to a formal and pre-arranged meeting online or at a location where a salesperson gets to present detailed information about a product or product line.

A great sales presentation is one that endears a brand to prospects. For this to happen, you first need to ensure that it’s not purely focused on products. Rather, it should be tailored to connect with your audience.

The trick, therefore, lies in making your narrative compelling.

Living in the informational age has forced salespersons to change tack when handling customers. This is because more than ever, prospects have all the relevant data about what they want right at their fingertips.

As such, before you make your presentation, you need to first ensure that the information you have is relevant. You can then use that as a Launchpad to connect with prospects.

Importantly, you need to practice listening and avoid religiously sticking to a script before responding to objections.

Often times, salespeople tend to spend plenty of time preparing for what they want to say to customers. While this is perfectly okay, it’s also essential to dedicate enough time to draft the right questions to ask.

With an objective outline of questions, you may actually find yourself deeply engrossed in conversation with prospects.

If you find that prospects are not willing to fully confide in you, it’s good practice to tweak your setup with leading questions before tabling open-ended questions . The responses they share will be able to inform you on how to proceed with the interaction.

Before you begin your sales presentation, you need to first clarify what their priorities are. It’s also good practice to inform them that you’ll be making logical pauses during the presentation to query about what they think about certain points raised.

If you’re unsure about what kind of questions to ask, try to frame the questions from the prospect’s point of view.

Questions like, “How do you see that fitting into your existing process?” and “How does that compare to what you’re currently doing?” are great ways to frame your inquiries.

As always, the end-goal is to close sales. You can facilitate this happening by promoting engagement levels.

When handling prospects, it’s best to first talk more about them, and less about you. If you have prepared “about us” slides, then have them featured right at the very end of the presentation.

Ideally, you want to put more emphasis on your customers’ goals, expected outcomes, and then divulge how you’ll lead them towards success.

To further convince them to join your bandwagon, it’s important to showcase how others have benefitted from your initiative.

If a picture is worth a thousand words, then video is the real deal.

By incorporating videos as part of your sales presentation, you’ll be able to break the monotony that usually exists in text-only slides. While making your presentation, try to also walk about the room and engage your audience.

If you follow through on these steps, you’ll realize you have plenty of talking points throughout.

As a suggestion, try to also make a video about how you can aid your prospect’s company. It also wouldn’t hurt if you interview a couple of team members and hear their take on a range of issues.

As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products.

A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism.

Before we list out a host of sales presentation examples, it’s best to first note that they are a great way to meet up with customers and prospects in person.

Through face-to-face interactions, you can build trust and reinforce existing relationships . When done right, you may realize an influx in the number of purchases after such meet-ups.

Sales presentations are great when it comes to audience engagement. This is because images have the power of captivating audiences while bullet points can help them follow the logic of the entire presentation.

By injecting theatre during the presentation, you can leave a lasting impact on individuals. This is quite in contrast than if you decided to just talk to them. This heightened sense of engagement is great since your message is properly relayed to your audience.

Sales presentations are fantastic because you can swiftly change up the content and make modifications on the fly. They are vastly better than printed mediums like brochures where you have to stick to the agenda and making tweaks is usually an expensive undertaking.

Presentations are also a versatile communication tool. You can employ them in one-to-one meetings or in large meetings that require you to make use of a projector. Alternatively, you can choose to expand your reach by making them available for online viewing and downloading.

Sales presentations offer you a structured way to communicate about different products, services, and companies.

If you’re working in an organization, you’ll realize that people in various departments are capable of communicating information in a consistent fashion.

Having revealed this, it’s worth pointing out that you need to make good use of bullet points/prompts to ensure that you always remain objective and stress on the key points.

Snapchat , the impermanent photo messaging app, is a big hit among millennials.

Having been conceived as part of a Stanford class project in 2011 under the initial name of Picaboo, it’s has quickly risen through the ranks. Today, it’s one of the most dominant social media platforms out there because it encourages self-expression in the here and now.

• From this sales presentation example, you can clearly see what Snapchat was trying to do. While a large portion of it is filled with fine print and explanations, they’ve divided it into major talking points that readers simply can’t miss. This strategy is great since it ensures even readers who simply want to skim through the content are able to catch all the highlights.
• Impressively, they also created content that resonates with prospects of varying levels of knowledge. This is a fantastic strategy since it increases the probability of closing a deal.

The self-proclaimed “front page of the internet” has been shaping trends for a good minute now. Eager to impress, the sales honchos at Reddit decided to go the sales presentation route and won hearts while at it.

• Reddit’s opening image of a cat riding a unicorn has great visual appeal and helps leave a lasting impact with audiences
• This is one of the best sales presentation examples because Reddit strives to remain objective and stick to its brand identity
• Reddit also makes great use of memes and pop-culture images to get their message across. This is a great strategy since Redditors love this kind of content. In addition, it helps the brand stand out from the rest because of the “X” factor in their presentation.
• The round data figures shared by Reddit are also striking since they help their audience to digest the information and get to thinking how a product/service can help them grow

This social media management tool gives you the freedom to manage multiple social media profiles in a single dashboard.

• Their sales deck is fast-paced and begins with them sharing how they have left an impact on the social media scene. This is a brilliant strategy since it helps audiences get a breakdown of the services offered without much ado
• In other slides, Buffer goes at length to share their milestones and how they’re planning to grow their reach in the years to come. This is one of the finest sales presentation examples because it’s systematic and they manage to bring the message home with every slide

Salesforce is renowned as being the driving force behind one of the world’s top CRM solutions, Sales Cloud. Through their ventures, they’ve been able to transform how enterprises (including fortune 500 companies), connect with clients.

• Salesforce crafted one of the best sales presentation examples because they were able to simplify the sale and help prospects further down the sales journey
• They also broke down the complex processes involved in simpler formats using visual diagrams and flowcharts
• By incorporating images and text overlay slides, Salesforce made a point of ensuring that you have a better understanding of what their services were all about

Microsoft’s subscription-based productivity suite is great for collaboration in the workplace. We’ve listed them out as one of the best sales presentation examples because they came up with a comprehensive layout that really spoke to the masses.

• The color scheme employed was in line with their productivity apps. By doing so, the designers sought to maintain synergy with the move acting as a clear show of consistency all around.
• The images used on every screen is a pointer to the fact that they have a dedicated team that aims to foster collaboration at the workplace. Commendably, the text sections also have a bright, vivid block of color to ensure clarity. This is a fantastic strategy since colors allow audiences to dart their eyes across the screen and focus on what really important

This end-to-end product management software comes in handy in supporting the product journey. If you’re a product manager, you’re surely going to love having it as a go-to tool since you have the power to convert great ideas into great products.

• The minimalist concept behind this approach makes it one of the most exemplary sales presentation examples
• The content layout is also super-duper. As you read through the informal tone, you get an impression that you’re actually conversing with a friend over coffee than actually sitting through a meeting getting pitched on why you should adopt a product
• The short sentences are also super engaging and the text in parenthesis gives you the impression that you’re actually getting the scoop on a trade secret

This fantastic platform was built with the sole intent of making the workplace a happy place to operate in. With Immediately, you get the opportunity to focus on the tasks that really interest you.

• By making use of stock photos and callout bubbles, Immediately perfectly illustrates various audiences’ pain points and helps create a sense of relatability
• There’s great personalization involved throughout the slides which helps the brand connect with various audiences. As a salesperson, you can borrow a leaf from this approach and embrace it to drive home the essence of your product.

Zuora is an enterprise software company does a great job of providing bespoke subscription-based services.

Through its ventures, the company has been able to produce one of the standout sales presentation examples. Here’s why we think they are definitely winning:

• Their presentation largely constitutes images and minimal text with thought-provoking facts
• The backgrounds are laden with images. This is a masterstroke since it helps personalize and distinguish the brand from the competition.
• The wordplay is excellent and the imagery used gives you a contemporary feel about things. This is perfectly in line with their brand message of how important it is to adapt to the times. If you think that they can help you position yourself in the market, then, you need not look further!

This online applicant sourcing and tracking software enables organizations to discover top talent by gathering implicit data from a large pool.

• Great graphical layout and use of white space to represent numbers. The colors incorporated are quite brilliant and go a long way in telling the narrative.
• The bulleted points have greatly help compartmentalize detailed content. You can implement this same approach if you’re looking to ensure that your audience follows the message.
• Compelling imagery is used to convey their brand message and compel prospects to take up their services

So there you have it. We’ve highlighted nine of the top sales presentation examples to get your creative juices flowing.

Hopefully, you’ll be able to convert more prospects into paying customers !

Do you think there are some sales presentation examples we’ve missed?

Which ones do you fancy?

Let us know in the comments section below!

Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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8 Effective Sales Presentation Examples to Boost Your Close Rate

Winning sales presentations turn prospects into customers. But, constructing a winning presentation is often a source of dread for many sales folks. What is the perfect number of slides? Which is the best order? Should it be hyper-branded or simple?

Or, should we even be using slide decks at all in 2024?

Now, if you want to make the journey collaborative, or want to gain access to cool insights like whether they even looked at your presentation, the static deck just won't cut it.

Designing a beautiful and highly personalized sales presentation is great, but access to behavioral analytics through digital links is super powerful. Knowing whether the buyer clicked on that presentation, and then how long they viewed it, can help shape those next steps in your sales cycle.

In fact, by 2025, 80 percent of B2B sales interactions will happen in these digital channels, according to Gartner . This means that presenting your pitch digitally unlocks new opportunities to engage and collaborate with your buyer. Ultimately, this will help you close deals much faster.

Sales professionals of all types, from SDRs to Customer Success, make pitches at different points in the sales cycle. That's why it's super important to create presentations that are both enjoyable for buyers to watch and easy for sellers to navigate—especially if they’re pitching multiple times a day!

Sales Presentation Vs. Sales Pitch: Are They the Same?

Presentation? Pitch? What’s the difference? These two sales practices are often referred to interchangeably, but they’re not exactly the same.

Generally, a pitch is when you’re closing the deal. It’s short and effective—highlighting the benefits and value of the product and offering the sale. Now, it is also technically a sales presentation, but it’s not a “sales presentation.”

The sales presentation comes earlier in the process when you’re looking to get buyers interested in your product/service. Every good sales presentation gives prospects confidence in your brand and helps develop the customer relationship. It emphasizes the value your product delivers and provides clear direction for the next step in the sales process.

So really, the key differentiator between these two sales activities is the point in the sales process—the presentation introduces your product, and the pitch closes out the deal. This shifts your purpose and your approach when creating a presentation vs. pitch deck.

To create the best sales pitch ever, you can head over to our ultimate guide . But first things first. Let’s build a winning sales presentation that makes potential customers beg to buy.

6 Key Components of a Winning Sales Presentation

While there's no "one way" to make a pitch presentation, there are a few core ingredients that can transform a bland presentation into a show-stopping performance.

To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high.

1. Start Strong: Cover Slide + Confidence

First impressions matter. Your first slide and the first few moments of your delivery will shape perceptions and affect the ultimate success or failure of your sales presentation.

Your cover slide should instantly capture the audience's attention and convey your brand and industry. Later, we’ll explore some stellar examples. For now, just make sure your audience has a good idea of who you are and what you do from the very beginning—and make it interesting. Images are great at this.

Regarding your delivery, confidence is key — key— to both your sales career and presentation. The confidence you project about your solution will transfer to prospects, reducing their concerns and supporting an overall positive experience.

But you can’t get by on cover slides and confidence alone.

2. Sell Solutions (+ Value), Not Products

Gone are the days when you could simply shout that your product was the greatest thing since sliced bread—and expect customers to believe you.

Times have changed. Value-based selling is in . Today, the best approach is to inform your buyer with the right message through the right media, selling your solution and not your product.

In your sales presentation, make sure that each product feature that you include has a clear benefit for your prospective buyer. And don't just list the features. Explain why they make your product better, in the simplest way possible.

If your lead generation process produced high-quality leads, and your pre-presentation research uncovered pain points, you should have a pretty good idea what this prospective customer needs—and how your product can solve the issue.

At the end of the day, people want to know what's in it for them and how your product/service will make their lives better. Sell them the solution. The product is just a bonus.

3. Tell a Story

People remember stories. They’re more engaging than stats and figures—and humans connect with humans, not numbers. Research by cognitive psychologist Jerome Bruner suggests that facts are 22 times more likely to be remembered if they’re part of a story .

You want to harness that power for your sales presentation.

Consider your top-shelf customer success stories—or even the customer you just closed yesterday, who solved a major pain point with your solution. The key here is to find past customer situations that your current prospect can identify with. Maybe they serve a similar market niche, or are both struggling to keep their fully-remote team afloat.

Or, maybe, you want to tell your company’s story. Close itself started as a solution to our founders’ frustrations with existing sales CRMs.

Like any great story, you need an arc, characters, conflict—and a resolution. Include whatever graphs and metrics you think add value to the presentation. The numbers don’t speak for themselves, but they do play a supporting role to your storyline.

Turn your case study into a case story, illustrating how your product has helped someone else, and prepare to hook your target audience.

4. Keep It Simple

Be concise. Make your key points digestible. Prospects should be able to quickly scan your sales presentation—and then get back to the conversation.

However, many companies that offer complex products, such as software, tend to overcomplicate the delivery. Most buyers don’t have time to read white papers or long-winded info about your technical specs. Those details can come later.

There are ways to present content while neither boring nor overwhelming your audience:

• Video: Sixty-six percent of people will watch a company’s entire video if it’s less than 60 seconds. Give them something they can quickly digest, that effectively highlights your value prop and most important product features.
• Interactive demos: a great alternative to video calls, ideal with async presentations. You can use interactive demo software like Navattic or Walnut to let your buyer learn about your product on their terms, in their own time.

Whatever you do, get to the point. Time and attention spans are short. Be succinct.

Visually, don’t give your PowerPoint presentation the crafting kindergartner upgrade. Brand colors and fonts should be established early and kept consistent throughout.

In short—less is more. Don’t exhaust your audience visually or mentally.

5. Include the Proof

Your audience wants to know that your solution works. They also want to feel confident about their decision to pursue your product over the competition. How can you help ease these concerns? Include evidence in your sales presentation.

Social proof establishes your credibility and showcases how your solution has transformed the work lives of your customers. It’s an important element in building trust between you and your prospect . Social proof can include media mentions, G2 reviews, social media engagement, customer testimonials, and more.

Recent data from Statista, as of September 2023, indicates a shift in consumer behavior. Their survey, conducted among 10,021 consumers, revealed that 53 percent of U.S. respondents rely on search engines like Google for information about products. This highlights the evolving landscape of consumer trust and information sourcing.

Additionally, 34 percent of consumers used customer reviews as a source of information. This underscores the continued importance of positive reviews and testimonials in fostering trust in a business. The customer success story you've shared can be further enriched by integrating these insights, demonstrating not only the value of customer reviews but also the growing reliance on digital search engines for product information.

Including social proof in your presentation demonstrates how well your solution can meet customer needs —including theirs.

6. Call Them to Action

Nothing cleans out the sales pipeline like a well-timed, well-placed, and well-designed CTA . Success in sales relies on the success of your call to action. And that extends to your sales presentation.

Unlike the sales pitch, your sales presentation is probably not asking for the close. Instead, you are asking them to take the next step in the sales process—book a call, talk to their stakeholders, demo your product, or something else.

You want the CTA to be straightforward. Brief as possible. And effective. Make it easy for them to follow through. For example, if you want them to book a call, share a calendar link. Then follow up .

You have spent time and resources (yours and theirs) on this presentation, so don’t fumble the deal with a weak or confusing CTA. Your sales presentation should be the whole package. Literally.

But can we really tie all of this together into one mega-effective sales presentation? We’re about to find out.

8 Effective Sales Presentation Examples

Sales presentations come in all shapes and sizes. A great sales deck is one that is true to your brand, relevant to your target audience, and produces results.

Various factors can influence the structure, included elements, and delivery. For example, a self-directed presentation that prospects view online may require more text than one that’s delivered face-to-face (or via Zoom). A presentation given to industry experts will include different details (and language) than one delivered to your average, may-be-customer Joe.

As you build your next effective sales presentation, draw inspiration from these winning examples. We’ll share the presentation—and tell you why it works.

1. What + Why: Memento

Stating the problem, explaining the solution.

This sales presentation deck from Memento first describes the pain points of existing solutions—then showcases why Memento is different, emphasizing value and innovation.

This tried-and-true strategy keeps messaging simple and potent. The graphics and color-blocked backgrounds enhance that messaging, and the result? An eye-catching and powerful sales presentation.

2. Image-Rich Slides: Zuora

Is a picture worth a thousand words? Sometimes. It depends what that picture is, and what you’re trying to say.

Zuora uses an image-rich presentation to help differentiate themselves in the industry, and to support the storyline of their presentation. At the same time, text is kept to a minimum.

Visuals can create a supportive foundation upon which you can build your value proposition , company vision, and prospect-relevant story. You’ll probably include photos of your digital or physical product, but you can also add stock images or infographics.

Memorable presentations show , rather than just tell.

3. & 4. Personalize for Prospects: Trumpet

People aren’t numbers—and they don’t want to feel as such.

Personalize your sales presentation so that it speaks directly to your buyer. When possible, call them out by name and make sure that every aspect of the presentation is 100 percent relevant to their situation.

If you want to go the extra mile, incorporate their own brand identity. Make it about them, not about you. Our friends at Trumpet are on a mission to do just that with customizable presentation pods.

Check out this presentation pod example .

This prospect-specific presentation covers most of our key components for an effective sales presentation while taking personalization to the next level. Plus, it’s interactive—which adds value for both prospects and sales reps. Look for the comment section beside the presentation, where you can keep all communication and questions in one spot.

These customization options make your presentation stand out—and are bound to increase your CTA response rate. You can directly incorporate your online scheduling tool, such as Calendly, which also integrates with Close CRM to streamline prospect scheduling.

Here’s another winning example from Trumpet, featured as a use case for SDRs. Again, it’s got all the elements of an effective sales presentation (right down to customer testimonials), and even includes a short audio message specifically for the prospect, from the SDR.

So, ditch the generic sales script and personalize the presentation. Do your homework and make it relatable to each individual prospect, whenever possible.

Then, post-presentation, you can even follow up with a next-steps pod —again, created specifically for your prospect.

5. Be You(r Brand): Reddit

Remember earlier, when we said your sales presentation shouldn’t look like a kindergarten-age graphic designer let loose on Canva? There are always exceptions, right?

First and foremost, you must consider your audience and brand.

The best sales presentations are those that inform and persuade while being true to their brand identity. Sometimes that looks like minimalism: Short sentences, muted color palettes, and quiet power. Sometimes, that looks like pizazz.

Reddit has since updated its branding and slogan, but it once boasted to be “the front page of the internet.” At that time, this sales presentation got them a lot of love.

Talk about hooking an audience. But even the randomness isn’t random—it matches their brand, audience, and value proposition.

So consider your brand, audience, and value proposition, and build a sales presentation worthy of that. (But oh, to be on the sales team at Reddit.)

6. Adaptable Sales Story: Eigen Technologies

Eigen Technologies wanted a presentation to support a core sales story that could be tailored to different industry customers. An overview presentation like this one covers the bullet point features of the product while allowing the presenter to add any relevant prospect-specific slides.

Notice the decision to highlight how this solution stacks up against its industry competitors. This can add power to your own value proposition. Something else that adds power? The cohesive sales story that threads through the entire presentation, from stating the problem to showcasing the solution.

For some, this presentation might be a little text-heavy. When you’re presenting live, you want prospects to be listening to you, rather than simply reading all the information from your slides. For animated videos , take-home or self-guided presentations, however, use the amount of text necessary to support your message.

An animated sales presentation can also be a great addition to your sales and marketing materials. Save the static for your presentation, and get double-mileage with a video.

7. Out-of-the-Box: Apple

It’s hard to find live sales presentation examples because most are given privately in meetings, or directly between a salesperson and their prospect. However, explainer videos like this one can inspire your delivery—and your sales deck.

Steve Jobs, wearing his famous black turtleneck, was known for his potent yet simplistic Apple product presentations. Apple continues to lead with powerful sales messaging. Today, it has evolved to match its updated branding and sales style.

Watch how this presentation involves two different team members, both of whom add unique value to the messaging. Depending on the nature of your solution, the expertise level of your audience, and other factors, you might consider something similar—when it makes sense.

Note that every feature mention is immediately followed by its value. Your audience wants to hear about your product's benefit—don’t leave them with product details as bullet points.

8. Putting It Simply: Microsoft Office 365

This business presentation from Office 365 employs an attention-grabbing color scheme while spotlighting feature details via powerful, concise messaging.

With complex products especially, you need to filter out unnecessary information. Boil it down to your key points and features, then use simple graphics and copy to share your product. Let your value overwhelm prospects—not the presentation itself.

Are you ready to get started on your next super-effective sales presentation? Before you go, consider how it could impact your closing rate—and how you can optimize results.

Using Your Sales Presentation to Close More Deals

Every customer touchpoint should drive prospects toward your ultimate goal: closing more deals. An effective sales presentation is just one step in the customer journey, and tips and presentation templates will take you far.

Let’s look again quickly at the end of your presentation.

At the end of the presentation, you need a strong call to action—but you should also consider other ways to make your message stick. Based on the nature of your solution and how you’re delivering the presentation, you might need to leave behind handouts for your audience.

They should be focused and simple, supporting rather than detracting from your presentation. Maybe they even create a dynamic QR code for scanning to download your app or view contact information.

Then to fully optimize your sales presentation, you must follow up . Your sales presentation alone might not sell your solution—but your faithful follow-up game can push them to take the next step. Enter your CRM.

An agile CRM like Close can streamline this outreach and boost customer retention rates . Now you can optimize—and sustain—the success of your next sales presentation.

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Turn Sales Presentations Into Moneymakers: Examples and Tips

Senior Marketing Manager at Loom

In a perfect world, every sales presentation you give provides immediate value and closes deals fast. In reality, it’s not always that easy. 

Prospects are too busy to meet. They might not see the product value right away. Your presentation may not fully demonstrate how your product solves their precise pain point. Or, they simply fail to make a decision. 

Elevating your sales presentations above the rest can make a tremendous difference. 

Sometimes, something as simple as a distinct presentation tool like sales video software can streamline your process and help you reach new sales milestones. You can improve your sales funnel with the right solution as part of an effective sales presentation strategy that increases revenue. 

Learn how to implement the key components of a successful sales presentation strategy and how to optimize the process for better results.

What should a sales presentation include?

Sales presentations come in many different styles. You have ample flexibility in how you make your pitch based on your industry and target customers. But no matter who you’re presenting to or in what setting, you need three ingredients:

Authentic presenter: Sales presentations should feel human—not rehearsed, bland, or robotic. Your chances of driving more sales consistently will skyrocket if you connect with your prospects and leads personally and authentically. 

Visual assets: During the presentation, you can demonstrate your product’s value proposition through a slideshow, video, and visuals or graphs highlighting relevant data. You can also add social proof and other visual elements that boost credibility and immediately capture your audience’s attention.

Optimal presentation method: Different scenarios call for different presentation modes. For example, if you’re time zones apart from your prospects or in-person meetings just aren’t an option, live videos can work. Or if busy schedules are an issue, async video messaging may provide the flexibility your sales team needs.

Once your sales team fashions its sales strategy and presentation method, it's time to start building.

Making stand-out sales presentations in 2024 and beyond

When Steve Jobs first presented the iPod , he didn't say, “Get rid of your case of CDs and replace it with an iPod.” He thought bigger and said, “Your entire music library fits in your pocket.” Way more captivating than just the straightforward explanation, right? 

Jobs knew the three key components of stellar sales presentations. To wholly capture your prospects’ attention, you have to understand: 

Who your audience is

What they want or need

How to interject your solution into the buyer’s story

The customer-centric answers to these questions provide the substance you need to create head-turning presentations, and that’s important, especially in today’s economic climate, where consumers want more personalization .

There’s a lot of noise between notifications, commercials, and global competition targeting consumers. You can create memorable connections when you and your sales reps provide highly relevant presentations. It’s not enough to deliver an average, generalized sales pitch anymore.

Remember these tips when incorporating those key components into your sales presentation:

1. Know your audience

Start by studying your target audience and its segments. What are the different needs and pain points that drive your prospects to buy? 

Everyone is unique, and if you can pinpoint those motivations, you can provide value right where they need it most.

2. Make it interesting: Craft a compelling narrative

Companies often make the mistake of talking about themselves. They claim to be the best or recount how their business started. While there’s a place for those details, brands can chase leads away when they don’t prioritize their specific needs. 

Instead, you can tell a compelling story that focuses on the customer. 

A classic story that always captures attention looks like the hero’s journey:

• A hero: The customer

• Has a problem: The pain point

• But then meets a guide: The company

• That presents a roadmap: How to solve the problem

• And leads to a positive solution: The product or service

When your prospects hear this story and see themselves as the main character, they’ll get curious about what you’re selling.

3. Utilize persuasive visuals

Visually dynamic content not only draws your audience in, it also provides the personal element they crave. When your prospect sees a picture or personalized video depicting their use case or ideal solution, they can better imagine themselves using your product or service.

Your sales representatives can use charts, images, and graphics to make a point or demonstrate how a product works. Add crucial context with a video recording tool like Loom to walk through the product or share key features or highlights.

4. Incorporate testimonials and data

Sales presentations offer much more credibility when you include testimonials about successful experiences. Customer stories and data that back up your claims add third-party confirmation that your solution benefits your potential buyer.

Strengthen your case by adding a section highlighting endorsements like experiences, statistics, and stories to your sales deck.

5. Implement strong closing techniques

Believe it or not, companies sometimes forget to prompt an actual decision at the end of their presentations. Even if a prospect is interested in your solution, never assume they know the next step. Life and work are full of distractions, and you often need to nudge prospects to make the decision.

Next steps can range from making a purchase to scheduling a meeting or sharing more information. Whatever your call to action (CTA) is, make sure it’s crystal clear. If you can, it’s also helpful to get at least a soft commitment from the prospect right away to boost the chances that they’ll follow through.

Asynchronous videos offer an excellent solution for sales presentations by stating a clear CTA.

You can send a personalized sales video and include an automatic CTA at the end of the video. At that moment, the viewer can follow through on the ask and move closer to the sale.

Now that you’ve elevated your sales presentation with a comprehensive, dynamic pitch, it’s time to build your value proposition into an engaging sales experience.

Practical ways to structure sales presentations

The best sales presentations are the ones that feel like natural conversations or interactions. 

Your prospective customer has a problem or goal. If you’ve got a solution that meets their needs, your job is simple. Communicate the value of your solution clearly and your prospect will leave the meeting satisfied and one step closer to converting.

The key is to put their needs at the center of the presentation. The following sales presentation techniques can help your team create an effective sales experience:

Introduce who is presenting

First, your sales representatives should introduce themselves. It should feel like any conversation that puts the other person first:

“Hi, [prospect name], my name is [sales rep name], and I'm the [role] of [company]. Thanks for taking the time to chat with me about [pain point]. I’d love to hear more about [pain point].”

The open-ended statement at the end invites your prospect to articulate what they’re looking for in a product, or how they’re currently dissatisfied. It’s a treasure trove of relevant and personalized information.

Remember: You are the guide in this story. 

As you’re talking to a prospect, who is the hero, you guide them to the right decision. Actively listen, and ask questions based on what your prospect is saying. Your goal is to find out if your solution is the right fit and get closer to a commitment by the end of the meeting.

Tell the customer’s story

As mentioned before, the hero’s journey should depict the customer. Your team should use the narrative as the outline and backbone of the pitch.

For example, imagine a company that sells an accounting SaaS to family-run restaurants. A story might look like the following sales presentation template:

You (the hero) run a restaurant in your community because you’re passionate about food, relationships, and family.

But when the doors close at the end of the day, you sit down with a pile of bills, tax documents, and payroll tasks, and you forget why you love your business in the first place (the problem).

Don’t let finances turn your passion into a chore or make it difficult to keep the doors open. Instead, [accounting software] can automate your process (the roadmap), so you’re back in control. You can save hours away from the office and instead spend that time making customers happy.

[Company] (the guide) helps you streamline accounting with its cloud app (the solution). The software is made specifically for family businesses, so it’s built for you with the time-saving features and affordability you need in an accounting tool to focus on your restaurant.

Learn how [company] can [pain point’s solution] by [call to action].

You can use a narrative structure like the one above to illustrate a buyer journey that guides your customers to a clear next step, once they understand how your product or service fits into their own story.

Show the solution, share testimonials, and add credibility

There’s nothing like actually showing the value of your product. Your friend can say they have the best car, but you probably won’t believe it until they let you drive it. 

Your sales team can harness point-of-view experiences through video and visuals to demonstrate value, so audiences can experience the product themselves. 

If you are selling an app, you can do a walkthrough or feature a specific use case via video messaging. If you sell a service or physical product, your sales rep can provide a visually captivating presentation deck or record themselves using the product.

Another way to establish credibility is by including testimonials and reviews. 

A 2024 survey by BrightLocal found that 50% of consumers trust reviews as much as getting a recommendation from a personal friend or family member. That’s huge when you think of the power of word-of-mouth marketing. Use personal stories, quotes, and reviews in your sales presentation to increase trust and get you closer to a sale.

Use the ideal presentation tool

Today, sales teams maintain a tech stack that compliments their sales process. Such tools include slideshows or pitch decks, live video meeting apps, and asynchronous video tools. What you decide to use will influence your success throughout the sales pipeline .

Slide deck presentation tools like PowerPoint, Google Slides, Prezi, and Beautiful.ai offer fun, creative, and practical ways to communicate an offering visually. They are also effective aids and evergreen assets throughout the sales process.

When you need to capture product features live or distribute a sales pitch to prospects around the globe, video recording and editing tools are a game changer. 

For example, Loom streamlines point-of-view (POV) experiences when you record your screen and webcam simultaneously to showcase your product in minutes.

Live vs. async video for your sales presentation

When creating video messaging, your sales teams can choose between live and recorded formats. Both are essential in the sales process and have their own advantages.

Pros and cons of live videos

Live videos made with tools like Zoom, Microsoft Teams, and Google Meet help you meet with prospects and leads in real time. These apps have integrations to help record meetings, produce transcripts, and offer automatic scheduling. You can also use live video apps to reach large groups within a target audience for webinars and events to provide value and promote a product.

While live videos are an important element of the sales process, they also have limitations. 

Potential buyers may hesitate to meet with a rep or risk losing time on a solution that might not be a good fit. Plus, prospects may be in different time zones or have busy schedules and obstacles that make meetings difficult.

Pros and cons of async videos

Asynchronous videos help solve these live format challenges. For example, you can record a video with Loom in just a few minutes. You share your screen with a slideshow or product walkthrough and simultaneously record on your webcam.

When you share the video through a link, email, or embed on a targeted landing page, the viewer can see the presentation 24/7, no matter their time zone or busy schedule. The personal POV video experience provides a human connection and touch in your sales pitch.

Viewers also experience interactive elements when they engage with the video through comments, replies, and emojis. You can include a CTA that clearly outlines the viewer's next step. Your sales reps can also get analytics and metrics from dashboard functionality. 

For example, you can find out who has seen your video, so you can send a follow-up video to those viewers and consistently measure improvements or changes to your content.

Async video messaging provides a streamlined yet personalized approach to selling that your prospects can access 24/7.

Pro tip: Tools like Loom integrate with Salesforce. If a contact doesn’t exist in your CRM, Loom will create one and tag it so you can easily identify where the information came from in your pipeline. Salesforce users also get access to Loom’s powerful reports and dashboards.  

Sales presentation examples 

What do good sales presentations look like in action? You can learn by example through the following success stories:

Intercom adopts video messages for sales

Intercom, the customer service platform, needed a way to make sales prospecting   more unique and personal through an affordable strategy. The company wanted to harness these improvements to drive more conversions and revenue, specifically from cold email outreach.

“The trick was to find this balance without increasing costs and sacrificing team efficiency,” said Bucky Henry, Intercom’s Sales Manager.

If Intercom could drive more sales through email and eliminate most sales calls, its long-term sales growth would improve.

Intercom chose async videos with Loom. The team recorded and edited personal videos with graphics that motivated potential customers to take action. The sales team would then share those finished videos immediately with instant link creation. Along with reaching out to prospects, Intercom also used Loom to train sales reps and adopt new processes quickly.

After Intercom implemented Loom video messaging, it saw a 19% increase in reply rates for cold emails and earned $120K from the outreach.

Improving a slide deck gets this salesperson his biggest deal yet

When strategic adviser Andy Raskin stumbled upon Zuora’s sales presentation deck , he couldn’t believe it. It was “the greatest sales deck he had ever seen,” Raskin recounted about Zuora in his viral article. Eventually, a friend of his, Tim, approached him. Tim had a sales job at a new company, which had raised over $60 million. Tim won some small accounts, but his luck ran dry with enterprise prospects.

Raskin shared the presentation, and Tim gleaned key principles he could apply to his own sales presentation, including:

Naming a relevant shift or change in the industry

Emphasizing that some people will win or lose depending on their decision

Providing a picture of what winning could look like

Showing how remarkable features can make the solution possible

Proving that the company has a track record of making the solution happen

Tim applied these principles to his slide presentation and modeled them after Zuora’s examples. Several weeks later, he signed the largest deal in the company’s history.

Help Scout reinvents its sales presentation pitch

Unfortunately, some platforms present and walk through all their features before positioning their need and value. Prospects view each feature back-to-back while wondering whether they even need the solution.

April Dunford, author of Sales Pitch and Obviously Awesome , wasn’t going to let that happen when she stepped in to help build the sales pitch for Help Scout and make its presentations more effective.

The challenge: Help Scout needed a pitch to differentiate its solution from other platforms and drive action.

The solution: Dunford would write a script to change Help Scout’s narrative.

On Lenny’s Podcast, Dunford shapes the tone for the sales introduction by painting Help Scout as a growth driver rather than a customer support cost:

“Help Scout says, ‘Hey, digital business, we work with a lot of companies like you, and I’m going to show you the product. But before we get there, one of the things we think is interesting is that digital businesses look at customer service differently. They look at it as a growth driver rather than a cost center. And so most of the folks we work with see delivering a really amazing experience as a key part of customer service. Would you agree with that

“‘Yeah, we would.’ They have a little conversation and then they say, ‘Great… Most of the folks we work with start with a shared inbox, and that’s great… The problem is if you’re growing and you probably are, then you’re going to outgrow that because you’re going to need prioritizations, assignments, helpdesk stuff.

“‘And so then your option is to go to help desk software… The problem is…it was designed for businesses that want to take the cost out of customer service. So it’s going to do some things that are weird. It’s going assign your customers a ticket number, and it’s going to try to drive them to low-cost channels. 

“‘So can we agree that in a perfect world for digital business like yours, we’d want something as easy to use as a helpdesk but had all the bells and whistles so we wouldn’t have to migrate to something else. And on top of that, was built from the ground up to deliver amazing customer service. Do we agree we want that?’”

This pitch would then prepare the prospects to fully understand the unique proposition. Help Scout would provide the customer support features they need, like a helpdesk, but also become a growth driver for the company during customer interactions.

If the customer says yes, the representative could continue showing specific features.

The results: Dunford states, “As you might imagine, [this sales pitch is] a lot more effective at actually getting clients to get their head around, ‘What is this thing? Why is it different? Why should I pick you?’ And it just works way better in a sales situation.”

Dunford used three steps to shape the Help Scout pitch:

The pitch emphasized highly relevant insights into the market.

The presentation painted the pros and cons of alternative solutions.

The sales offer described a picture of a perfect world.

Through these simple steps, Help Scout successfully positioned its unique offering during sales presentations. 

Record sales presentations in minutes with Loom

With intentional thought and a bit of effort, you can elevate your sales presentations and stand out from the rest. Embracing screen capture and video recording tools like Loom can take your sales strategy to the next level. 

Loom equips sales teams to capture and distribute video messaging in minutes. No matter the time zone or schedule, you can present your product’s value and close deals. The Loom app makes recording easy with the click of a button on your Chrome screen recorder , desktop app, or phone. Thanks to Live Rewind, if one of your sales reps makes a mistake, they can easily rewind the video and re-record that section to save time and eliminate pressure.

Your sales team can share their screens and themselves simultaneously. Prospects get an authentic and personal experience while they take in slides, videos, demos, walkthroughs, and more. You can also identify specific prospects with the “request email to view feature” so you can nurture each relationship and analyze your sales effectiveness. 

Accelerate video creation with Loom’s AI add-on, which includes filler-word removal, auto titles and summaries, and AI message creation. You can easily record in the moment and automate editing and video sharing for an efficient sales process.

Teams can also harness personal video messaging to sell products directly to their target prospect—or an entire audience—by embedding videos on a landing page or social media. 

Record your first sales presentation with Loom today in under five minutes.

Jun 28, 2024

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Jeong Lee works in Marketing at Loom.

Microsoft 365 Life Hacks > Presentations > How to create a sales presentation

How to create a sales presentation

Creating an effective sales presentation involves understanding your audience, delivering clear value propositions, and showcasing your product or service in an engaging way. Use these tips to make a presentation that not only captivates the crowd but also compels them to make a purchase.

What is a sales presentation?

A sales presentation is an important tool used by businesses to explain, promote, and sell their products or services to a client or potential buyers. The presentation usually includes an introduction to the product, a discussion of its features and benefits, and a list of reasons why the audience should buy it. Effective sales presentations are well-structured, tailored to the audience’s needs, and delivered in a confident and persuasive manner.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

What to include in your sales presentation

Your sales presentation should be a blend of information, persuasion, and appeal. Here’s what to include in your upcoming presentation:

• Introduction. Briefly introduce yourself and your company then provide context about the upcoming presentation.
• Identified need. Clearly define the problem or need your product or solution aims to fix.
• Solution overview. Explain how your product or service solves the identified problem.
• Benefits. List the key benefits of your product and illustrate how they align with the audience’s needs.
• Proof points. Provide evidence to support your claims using case studies, testimonials, or data points.
• Pricing and packages. Outline your pricing structure along with any packages or deals you’re offering.
• Call to action. End with a clear call to action by telling your audience what you want them to do after the presentation.

Developing your sales presentation

Creating a persuasive sales presentation requires careful planning and extensive research. Follow these tips while drafting your presentation for a seamless delivery :

• Research your audience. Get to know your audience’s interests, needs, and pain points.
• Outline your presentation. Before you dive into any specifics, create a high-level outline to make sure your points follow a clear and logical structure .
• Design engaging slides. Use visuals to support your message while avoiding clutter and ensuring that any text is easy to read.
• Practice your delivery . Rehearse your presentation multiple times to refine your flow, timing, and cadence.

How long should your sales presentation be?

The length of your sales presentation can vary depending on the complexity of the product and the audience’s engagement level. However, experts recommend keeping presentations between 20 and 30 minutes to cover all your important points without losing your audience’s attention.

Finalizing your sales presentation

After drafting your presentation, remember to review and refine it. Here’s a quick checklist:

• Ensure all technical terms are explained.
• Check that all ideas flow logically.
• Verify that your presentation addresses all potential questions or objections.
• Include a memorable conclusion that reinforces your call to action.

A successful sales presentation includes engaging visuals, persuasive rhetoric, and well-structured information. By using the tips above, you can design a presentation that not only holds the attention of your listeners but also encourages them to take the next step.

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What Went Wrong: Inside Paramount’s Failed Merger Talks and the Battle to Salvage the Company

For Shari Redstone , it was nothing personal. But the longer the negotiations went on, the more Redstone fell out of love with the idea of marrying her family’s legacy to David Ellison’s Skydance Media.

So on June 11, as board members of Paramount Global were about to hold a key meeting on the long-gestating deal to merge with Skydance, Redstone was out — even as those around her were still scrambling to get it done.

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Redstone’s ability to make such a unilateral decision to call off the talks is a testament to her unusual power, even with her empire’s diminished state. The only woman to ever control one of Hollywood’s largest media conglomerates came to the conclusion that Skydance wasn’t the right move at the right time — despite the Greek chorus of Wall Streeters and business leaders who have opined for months that market conditions had left her two choices: sell or watch the company wither.

The collapse of the Skydance-Paramount deal sent Hollywood tongues wagging about the company’s future. As details emerged, it became evident that Paramount Global board member Charles Phillips, who headed the board’s special committee evaluating sale options and was an influential voice in the negotiating process, became wary of the deal.

And a source close to the situation said Redstone was disconcerted by a June 3 CNBC report that suggested a final Paramount-Skydance agreement was imminent. For one, it felt premature to her. And for another, “Hearing it [said] like that made her really consider what they were about to agree to,” a source close to Redstone says.

But the overriding reason Redstone pulled the plug came down to cold, hard strategy. Paramount Global is under extreme pressure to do something, as its profits have shrunk and its mountain of debt tops $14 billion. Long term, the company needs to chart a fresh course to survive in a new era for entertainment.

In the short term, however, Redstone didn’t feel that Skydance was bringing enough to the table to make it worth her while to make a deal that would likely be challenged in court by other Paramount shareholders. Those shareholders had been quick to complain — and threaten litigation — as details of the proposed Skydance transaction leaked out. The deal was structured to pay Redstone significantly more for her preferred shares than it would common stockholders. The original $6 billion Skydance acquisition plan would have yielded a $2.5 billion premium for Redstone’s shares. Over the course of the talks, Redstone’s premium was shaved to about $2.1 billion, in order to increase the buyout price for the other shareholders. Ellison’s camp is convinced it was the less advantageous financial terms that drove Redstone to pull out of the deal.

Skydance’s post-merger plan included many of the same provisions as those recommended by the trio. In recent weeks, Redstone and other board members concluded that Paramount didn’t need Skydance’s help to fix its problems. The CEO triumvirate likely sealed the deal with their presentation at Paramount Global’s annual shareholders meeting, held virtually on June 4.

On top of that development, sources say the breakup with Skydance came amid friction between the Skydance team and Phillips. Suspicions were raised that the tension was related to Phillips’ tenure as president of Oracle, the software giant led by David Ellison’s father, Larry Ellison, from 2003 to 2010. (A spokesman for Phillips declined to comment.)

At the June 4 virtual shareholders meeting, Cheeks, Robbins and McCarthy ran through PowerPoint slides laying out initiatives to reduce costs as well as boost revenue and improve profitability. The new strategy includes job cuts and will result in a “leaner and more nimble” company, according to Cheeks. Paramount’s execs have already identified $500 million in annual cost savings, he said, adding that layoffs will target “duplicative teams and functions across the organization, real estate, marketing and other corporate overhead categories.”

Paramount Global’s earnings slump has taken a direct toll on Redstone’s personal wealth. With cash-flow pressure, the company had no choice but to slash its quarterly dividend payments, starting in May 2023, from 24 cents per share to 5 cents. As the owner of about 10% of Paramount Global’s shares, Redstone’s National Amusements Inc. relies on the dividend for much of its own cash flow. The hit to NAI was so hard that Redstone had to hastily arrange a debt-restructuring plan for the holding company at high interest rates in September 2023. Meanwhile, Paramount Global’s credit rating was cut to junk status in March by the S&P Global Ratings credit-ratings service — a black eye for a company that had long been a pillar of its business sector.

Sources close to the situation say that the strain for NAI over the dividend cut also frayed relations between Bakish and Redstone, as it fell to the then-CEO to deliver the news that the company could not service its debt without conserving cash that would otherwise go to dividend payments.

The dividend dilemma underscored that Redstone was in the bad position of trying to sell at the bottom of the market — a time when even more-successful media firms like Disney and Comcast are struggling to get Wall Street excited about their prospects. It’s an extremely depressed moment for media company valuations in general and Paramount in particular.

How did Paramount Global, endowed with one of Hollywood’s founding studios, a leading broadcast network and a suite of cable networks that were an essential component of the pay-TV lineup, find itself on the precipice of selling for a fraction of its once-lofty valuations? The Skydance M&A drama is only the latest chapter in the life of a studio that survived two World Wars, the Great Depression and plenty of other macroeconomic shocks since it was founded in 1912.

The Redstone clan came into the picture in mid-1994 when Shari Redstone’s father, the late mogul Sumner Redstone, acquired Paramount Pictures. The elder Redstone’s Viacom merged with the studio after a monthslong battle for control of Paramount with rival suitor Barry Diller.

Paramount’s Tumultuous Timeline: Tracking 35 Years of Corporate Intrigue and Drama

Five years later, Sumner Redstone pounced on CBS, merging the network with Viacom. At that time, the combined Viacom-CBS business carried an enterprise value of $80 billion. In 2006, Viacom and CBS were split up again into separate companies in support of Sumner Redstone’s desire to boost the share prices for both. In 2019, when Shari Redstone prevailed in a long campaign to reunite Viacom and CBS, the re-merged company was valued at $30 billion. As of June 17, the market capitalization of Paramount Global had dropped below $7 billion.

In plain terms, Paramount, under Bakish, who ran the company from late 2016 to this April, made the ill-fated decision to go for broke on streaming — right at the moment when traditional TV advertising and cable TV affiliate revenue took a turn for the worse. The erosion of those two key profit centers for Paramount (and other media giants) was sharper and swifter than most analysts predicted. Paramount+’s expansion was financed in large part with debt — which also became more expensive to manage over the past two years as interest rates climbed. All of these headwinds have left Paramount in a vulnerable state.

Paramount+ has been the company’s financial Achilles’ heel. The streamer has chewed through money and other resources since it was relaunched and expanded at the height of the streaming wars in March 2021. As Paramount, Warner Bros. Discovery, Disney and others have learned, it costs a fortune to feed a hungry streaming service. Not only does it require billions of dollars to invest in original productions, but it takes millions to market those titles, and still more millions for the technology and computing bandwidth to power those platforms.

Paramount Global is sticking to previously stated investor guidance that Paramount+ will turn a profit in 2025. Indeed, the streamer has delivered steady subscriber growth, outpacing the increase of subscriptions for Warner Bros. Discovery’s Max. But that growth was fueled by heavy spending on original series content. Under Bakish, Paramount Global was counting on a lot of things to go right in order for the gamble on Paramount+ to pay off.

Pressure Points

Paramount global is in a bind because it still generates most of its profit from the shrinking cable tv business, while losses from streaming operations have piled up.

“Paramount has been running against the clock with their debt load,” says Howard Gutman, senior manager of private equity services at MorganFranklin Consulting. Gutman adds that if Paramount were not controlled by a single shareholder, it likely would have moved forward with various deals to sell additional assets or bring in outside investors to relieve the pressure.

Call it revisionist thinking, but Bakish’s strategy of spending big to build up Paramount+ subscribers was influenced by the mania that developed around streaming as Netflix came on strong. Certainly, Wall Street encouraged Big Media companies to go for broke in amassing subscribers — until the “Netflix correction” in April 2022, when the streamer reported a big subscriber loss. Overnight, the market’s irrational exuberance ended as forecasts of the potential size of streaming’s paid-customer base in the U.S. and abroad came down to earth.

As of the end of March, Paramount was carrying $14.6 billion in long-term debt. That’s down from nearly $20 billion four years ago. But earlier this spring, concerns over Paramount Global’s free operating cash flow-to-debt ratio — an indicator of its ability to service existing debt payments — prompted S&P Global to cut the rating on the company’s debt to junk status.

Redstone, too, might have taken a cue from another powerful media family: the Murdochs. They sold 21st Century Fox’s entertainment assets to Disney in a $71 billion deal that closed in 2019. With their remaining assets, the Murdochs formed Fox Corp., which houses Fox TV stations, Fox Sports and Fox News along with the free, ad-supported Tubi streamer.

“Hindsight is 20/20,” says Gutman. But for Paramount Global, “the family-owned nature of the business probably delayed some tough decisions.”

Reached by Variety , Bakish declined to comment.

With negotiations ongoing for the past six months, a level of fatigue and resignation has set in across the company. Insiders say they have been bracing for job cuts — no matter what sale scenario might have unfolded. They describe general unhappiness with Paramount’s leadership vacuum, sharing tales about missed opportunities and corporate infighting.

“Change is coming, and everyone knows it,” a Paramount employee says.

That’s true, even if the change is taking a different form from what most Paramount employees expected a few weeks ago. The ouster of Bakish and the introduction of the Office of the CEO management structure was met with confusion. The perception was that Cheeks, McCarthy and Robbins were the Band-Aid solution for keeping the ship steady until the Skydance deal closed.

The tri-part CEO structure is highly unorthodox. It would seem to set the stage for a battle of fiefdoms. But since the breakup with Skydance, Paramount Global has sought to reinforce the trio’s authority. Some senior executives expressed relief, perceiving the CEO trio as “the devil you know,” in the words of a 20-plus-year Paramount veteran. Others were more effusive, seeing the eleventh-hour shift by Redstone as a sign that she and others still have faith in the company’s future as a stand-alone entity.

Redstone “will give these guys a chance to right the ship,” says another longtime Paramount television executive. Internally, Cheeks, McCarthy and Robbins are generally well regarded by their teams — but skepticism abounds about whether they can make it work as a three-headed CEO.

Cheeks gave a glimpse into how they are making it work during his keynote address at Variety ’s TV FYC Fest in Los Angeles on June 6. For one thing, each executive retains greenlight authority for movies and TV shows in their respective divisions.

“We are maintaining that divisional clarity,” Cheeks said. “These are the three main content divisions. Being a content company, we want to make sure that our teams feel stable and secure and continue to do the great work they’ve been doing.”

Sources emphasize that the CEO trio had proactively been working collaboratively on big-picture issues for more than two years. As leaders of Paramount Global’s key content-generating divisions, they realized the need to coordinate strategies to support one another’s priorities, whether it be a “Teenage Mutant Ninja Turtles” film from Paramount Pictures or the launch of an “NCIS” series for CBS or a “Yellowstone” show for McCarthy’s Paramount Media Networks.

“At the end of the day, what we are is a hit-making content machine on the film side and on the television side, across multiple genres, from kids to unscripted to scripted — everything,” Cheeks said on June 6. “I really, really do believe that we are very well positioned to meet the moment.”

Paramount Global, too, has turned down opportunities to sell once-valuable properties. In 2021, Mark Greenberg, a former Showtime and Epix exec, offered Bakish up to $6 billion for Showtime Networks in a bid with Blackstone, The Wall Street Journal reported. In early 2023, former Showtime CEO David Nevins extended a bid of more than $3 billion for the Showtime network and streaming business. Bakish turned down both deals.

Last December, media mogul Byron Allen, founder and CEO of Allen Media Group, reached out to Paramount Global’s senior executives and board, offering $3.5 billion for BET Media Group, which includes the BET cable channel, VH1, BET Studios and streaming service BET+. That was up from the $2.7 billion that Allen offered earlier in 2023. In January, Allen doubled down, floating a trial balloon of a $30 billion offer for the entirety of Paramount Global, including the debt. Paramount passed on Allen’s proposals.

Under Bakish, the company did shed some assets to shore up the balance sheet. In 2021, it sold the skyscraper known as BlackRock, CBS’ New York headquarters, for $760 million, as well as the CBS Studio Center lot (aka CBS Radford) for $1.85 billion. And last October, Paramount Global closed its $1.62 billion sale of Simon & Schuster to private equity firm KKR.

Showtime was poised to mark its golden anniversary next year. Now the pay TV brand has been folded into Paramount+ as a premium tier – dubbed Paramount + with Showtime — that requires an additional fee from subscribers.

Showtime content is now available via the Paramount+ streamer, and conversely, some Paramount+ shows are carried on the linear Showtime cable channel. This plan was orchestrated by McCarthy as a way of getting more bang for the bucks spent on original series for Showtime and Paramount+. Insiders maintain that the benefit of bolstering Paramount+ with the Showtime library and the long-term cost benefits of airing the same shows on two different platforms far outweighs the cash they were offered for the Showtime linear channel.

And BET Media Group is virtually assured to be on the sales block soon under the new regime’s plan. So are the Latin American channels Telefe and Chilevisión. The goal, sources close to the situation say, is for Paramount Global to make sure it is devoting as much money and resources as possible to creating hit TV shows and movies. Everything else — such as investing in the technology required to run a global streaming service or to operate a TV network on another continent — is subject to review.

“We should have pivoted our strategy from growth, growth, growth at all costs two years ago,” says a senior Paramount Global source. “This is that pivot.”

Redstone may pursue a sale of her National Amusements Inc. holding company alone, instead of trying to construct a deal that also encompasses all of Paramount Global. Amid the chaotic Skydance talks, others have emerged to scope out an acquisition of NAI. Those include ex-Warner Music and Seagram boss Edgar Bronfman Jr. and Bain Capital as well as producer and filmmaker Steven Paul.

For now, Redstone has been publicly conveying her full confidence in the new regime. “NAI supports the recently announced strategic plan being executed by Paramount’s Office of the CEO as well as their ongoing work and that of the company’s board of directors to continue to explore opportunities to drive value creation for all Paramount shareholders,” the company said in a statement confirming it had broken off talks with Skydance.

The co-CEOs said in a June 12 companywide memo that they are continuing to focus on executing their strategic plan, while also noting that the board will “always remain open to exploring strategic alternatives.”

On the streaming front, McCarthy said Paramount Global is “exploring options” to form a joint venture or a long-term partnership — not just a deal to cobble together marketing bundles — with another streamer or tech platform to give Paramount+ more heft and more content without draining Paramount’s coffers. To date, Paramount has discussed merging Paramount+ with NBCUniversal’s Peacock in some way; the companies are already joint-venture partners in the European streaming service SkyShowtime.

At the June 4 shareholders meeting, Redstone said, “While we recognize this is not a traditional management structure, we are confident it will enable them to take quick action to implement best practices across the business and drive better performance.” The overarching goal for Paramount, she claimed, is “driving value for all our shareholders.” Given all the scrutiny, Redstone’s newly configured leadership team is on the clock to prove that theirs is the right strategy to turn the company around.

As is usual for such presentations, Paramount kicked off the meeting with the obligatory programming sizzle reel. That included a clip of SpongeBob SquarePants exclaiming, “I am so excited, I think I’m gonna explode!” It was a jarring contrast to the current anxiety among Paramount’s rank and file, who are trying to maintain a business-as-usual façade amid the uncertainty of what will happen next.

Clayton Davis, Matt Donnelly, Jennifer Maas and Michael Schneider contributed to this report.

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For inquiries related to this message please contact our support team and provide the reference ID below. Share full article Advertisement Supported by Etsy vs. Sex The online marketplace is putting in place a new safety-oriented policy, banning the sale of “mature” products, including vintage Playboys and many sex toys. By Jessica Testa Etsy has long been a go-to website for artisans and collectors to sell their goods. Think crochet patterns, novelty doormats, 3D-printed jewelry and antique ceramics. Soon, though, its wares will be a little less varied. Starting July 29, many sex toys will be banned, the company said, including products that are penetrative, like dildos and vibrators. So will any “printed or visual materials” that exist for “the purpose of sexual arousal or stimulation.” (Say goodbye to old Playboy issues and other vintage adult magazines.) So will anything printed or embroidered with a sexual slogan related to “daddy,” “mommy” or any other family member. (Etsy offered examples that cannot be printed in a family newspaper.) The new policy, released by Etsy on Thursday and reported by Mashable on Friday, is the company’s attempt to “continue to keep our users safe,” Alice Wu, the head of Etsy’s trust and safety team, wrote in a public letter . The company declined to comment further. Not all sex-related products will be banned. Accessories like handcuffs and harnesses will still be allowed, along with paintings or sculptures that show “visible breasts and buttocks.” But the “more rigorous guidelines,” as Ms. Wu’s letter referred to them, mean that some Etsy sellers will have to leave the platform entirely or substantially shift their offerings. We are having trouble retrieving the article content. Please enable JavaScript in your browser settings. Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times. Thank you for your patience while we verify access. Already a subscriber?  Log in . Want all of The Times?  Subscribe . Court officer's rep reports several competitive bids in auction of Citgo parent Medium Text Company CITGO Petroleum Corp Follow Company CVR Energy Inc Follow Company Gold Reserve Inc Follow Sign up here. Reporting by Marianna Parraga; Editing by Oliver Griffin and David Gregorio Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab Thomson Reuters Focused on energy-related sanctions, corruption and money laundering with 20 years of experience covering Latin America's oil and gas industries. Born in Venezuela and based in Houston, she is author of the book "Oro Rojo" about Venezuela's troubled state-run company PDVSA and Mom to three boys. Business Chevron High-tech cash: Japan launches banknotes with hologram portraits Japan began circulating its first new banknotes in 20 years on Wednesday, featuring three-dimensional portraits of the founders of financial and female education institutions in an attempt to frustrate counterfeiters. Get the best experience and stay connected to your community with our Spectrum News app. Learn More Continue in Browser Get hyperlocal forecasts, radar and weather alerts. Please enter a valid zipcode. Rays select builder for $1-billion stadium project PINELLAS COUNTY, Fla. — The Tampa Bay Rays have picked a company to build their new billion-dollar ballpark. The St. Pete city council still has to approve the project . What You Need To Know Rays select construction company for new stadium project   overall project for gas plant district redevelopment still awaiting city council approval. vote scheduled for july 18  background:  tropicana field redevelopment stories   by the numbers: project details, ballpark plans on mlb's website pdf: hines + tampa bay rays stadium presentation pdf: q&a for the historic gas plant district. The final vote will take place during the city council meeting on July 18, which is scheduled to start at 1:30 p.m. The project passed its first hurdle earlier this month with  council members voting 5 to 3 to advance the plan .  The team selected Minneapolis-based company called Mortenson Construction . Mortenson has built several professional sports complexes, including Truist Park, the Braves stadium in Atlanta . In addition to sports facilities, the 70-year-old company has experience with public-private partnerships and in the hospitality, higher education, science and technology, advanced manufacturing, and solar/wind/energy storage industries, among others. The $1.3 billion project would see St. Petersburg contribute $287 million, while Pinellas County and the Rays would put in $312 million and $770 million, respectively. The project is expected to be completed by Opening Day in 2028. Entertainment / A new Resident Evil is in the works Capcom also revealed a release date for the new dead rising remaster.. By Jay Peters , a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium. Share this story If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Capcom is developing a new Resident Evil game, Resident Evil 7 director Koshi Nakanishi confirmed during a summer “Capcom Next” livestream on Monday . “We’re making a new Resident Evil ,” Nakanishi said during the show. “It was really difficult to figure out what to do after 7 . But I found it, and to be honest it feels substantial. I can’t share any details just yet but I hope you’re excited for the day I can.” That’s admittedly not much to go on, but I get the sense he’s hinting that this new game is the next major entry in the franchise. If that’s the case, we’ll have to see if Capcom calls it Resident Evil 9 or finds some sort of clever subtitle, like it did with the logo for Resident Evil Village . The news of a new Resident Evil followed updates for a few other games. The just-announced Dead Rising Deluxe Remaster will be released on September 19th with improved graphics and some new quality-of-life upgrades. Kunitsu-Gami: Path of the Goddess , a new tower defense game in a setting inspired by Japanese mythology, is getting a demo today ahead of its July 19th release. (My colleague Ash Parrish was a big fan of the game at Summer Game Fest .) And Resident Evil 7 for iOS, which launches on July 2nd , will have an auto-fire feature to make the game easier to play with virtual controls. Xbox Live is down Netflix is starting to phase out its cheapest ad-free plan, apple’s vision pro: five months later, figma pulls ai tool after criticism that it ripped off apple’s design, tap-to-pay could get more capable and more complicated. More from Gaming The Atari 400 Mini plays dozens of classic games, and it’s 15 percent off Elgato’s new Stream Deck is on sale for the first time and $15 off How to watch Summer Games Done Quick 2024 Fortnite’s Metallica concert showed how sprawling the game has become 140 COMMENTS 10 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips] In addition, the brand incorporates a detailed look at one of its staff members — a powerful tool when trying to attract consumers. 9. Leadgeeks.io Sales Deck by Paweł Mikołajek. Sometimes, the best way to explain a concept is through a series of process maps and timelines. 13 Powerful Sales Pitch Presentation Templates to Land Your ... Mar 03, 2023. An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up. Every step is as important as the next for landing a client or closing a deal. However, in your sales pitch presentation, you make a solid case for your product or service. Sales Presentation Templates & Examples A good sales presentation is more than a simple pitch, a demo or a list of facts and figures. Done well, at the right time in your sales process, it's a tool for getting your prospects' attention, drumming up excitement and moving prospects toward a buying decision.. In this guide, you'll learn how to use the power of storytelling to drive decision-making and close more deals. 15 Sales Presentation Examples to Drive Sales Highlight key elements that set you apart, be it a compelling story of your brand's inception, a lucrative deal you managed to seal, or an instance where an internet marketing agency hired you for their needs. 4. Present facts and data. Dive deep into sales performance metrics, client satisfaction scores and feedback. 7 Amazing Sales Presentation Examples (& How to Copy Them) 7 Types of Slides to Include In Your Sales Presentation. The "Before" picture: No more than three slides with relevant statistics and graphics. The "After" picture: How life looks with your product. Use happy faces. Company introduction: Who you are and what you do (as it applies to them). How to Create and Deliver a Killer Sales Presentation Use the Visme Graph Engine to create charts and graphs to add to your sales presentation. If the template you selected already had charts and graphs, simply customize to fit your data and story. Add infographic widgets for small data sets or small tidbits of statistical information. For example, percentages and arrays. 15 Sales Presentation Techniques That Will Help You Close More Deals Today 1. Structure your presentation. Guiding your prospects down a clear path is key to a successful sales presentation. You'll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. Free and customizable sales presentation templates Choose from sales presentation designs in bright pops of primary colors, gentle-looking ones in pastel shades, or minimalist ones in white and gray. We've also got real estate sales presentation decks in various themes, depending on your niche property. Browse our templates and choose one with your product, branding, and audience in mind. Powerpoint Sales Presentation Examples On one hand, a sales presentation is designed to persuade potential customers about the value of your product or service. It typically includes detailed information about your product, its features, benefits, pricing, case studies, testimonials, and more. On the other hand, a sales deck is essentially a condensed version of a sales presentation. Crafting an Effective Sales Presentation: Strategies for ... Example of a Sale Pitch presentation using our Product Sale Pitch PowerPoint template. Types of Sales Presentations. As a sales professional, you create all styles of sales presentations. Your choice depends on what level of the sales process you're on, what you're selling, your prospects' needs, and the company's selling framework. 12 Exceptional Sales Presentation Examples That Close Deals This sales presentation example, by a heath-tech company, is a peculiar one. It's rare to encounter a long-form sales presentation, and even rarer to find one that works really well. But this one works big time. This presentation enables Healthy's champion to promote the solution within their organization. This involves persuading multiple ... How To Build The Perfect Sales Presentation (+ Free Templates) Practice, practice, practice: Your sales deck should support what you say, not serve as a script for your presentation. Keep your deck short and sweet: It should only be as long as is necessary. (Save the fine print for a follow-up or the appendix.) Data is a great tool to back up your claims, so present them visually with graphs. 7 Sales Presentation Examples for Successful Pitches 5) SlideSalad Sales Deck PowerPoint Templates. SlideSalad Sales Deck PowerPoint Templates ****offer a comprehensive sales deck that is robust and creatively appealing, ideal for making impactful sales presentations. It features hundreds of unique slides designed for various sales niches, allowing for extensive customization. 14 Winning Sales Deck Examples (& How to Make One) Here is a trusty outline to follow when building sales decks: Introduction to the product and the market. The problem or pain point the audience has. Showcase your product or service as the solution to the problem. Highlight the product or service features. Cost or investment. Closing and thanks. How to deliver a winning sales presentation 3. Practice delivery. There's only one chance for a first impression, so it's essential for sales reps to know how they come across. Get your team to practice in front of a mirror, record ... How to structure the perfect sales presentation Step 4: Present the solution. With the stakes raised, your audience needs a solution: a clear path toward their goal. An effective sales presentation presents your product as a means to the ... 9 Incredible Sales Presentation Examples Why sales presentation is important for businesses/sales reps. As a salesperson, you can use sales presentations to inform, educate, inspire and persuade prospects to buy your products. A well-crafted and detailed presentation can actually help a business reinforce its reputation and act as a showcase of the level of professionalism. 1. Face-to ... 8 Effective Sales Presentation Examples to Boost Your Close Rate To keep your buyers engaged and prevent them from nodding off, make the presentation more interactive by fostering a conversation, using eye-catching visuals that leave an impression, and pacing your delivery to keep the energy level high. 1. Start Strong: Cover Slide + Confidence. First impressions matter. Turn Sales Presentations Into Moneymakers: Examples and Tips The following sales presentation techniques can help your team create an effective sales experience: Introduce who is presenting. First, your sales representatives should introduce themselves. It should feel like any conversation that puts the other person first: "Hi, [prospect name], my name is [sales rep name], and I'm the [role] of [company]. How to create a sales presentation Developing your sales presentation. Creating a persuasive sales presentation requires careful planning and extensive research. Follow these tips while drafting your presentation for a seamless delivery: Research your audience. Get to know your audience's interests, needs, and pain points. Outline your presentation. Paramount's Failed Merger Talks: What Went Wrong in the Company Battle In hindsight, many at Paramount say, that capital would have been better spent on the company's core business of TV and film production. As of the end of March, Paramount was carrying $14.6 ... BlackRock, Inc. Computershare Investor Services LLC 480 Washington Boulevard Jersey City, New Jersey 07310-190 (800) 903-8567 BlackRock Buys Preqin for $3.2 Billion in Private Data Push BlackRock Inc. will acquire private capital database provider Preqin for £2.55 billion ($3.2 billion) in cash, as the world's largest money manager accelerates its push to become a major player ... Stary Oskol Stary Oskol (Russian: Ста́рый Оско́л, IPA: [ˈstarɨj ɐˈskol]) is a city in Belgorod Oblast, Russia, located 618 kilometers (384 mi) south of Moscow.Population: 221,678 (2021 Census); 221,085 (2010 Russian census); 215,898 (2002 Census); 173,917 (1989 Soviet census). It is called Stary Oskol (lit. ' Old Oskol ') to distinguish it from Novy Oskol (lit. Etsy to Ban Sex Toys and Other 'Mature' Products in New Policy The online marketplace is putting in place a new safety-oriented policy, banning the sale of "mature" products, including vintage Playboys and many sex toys. Court officer's rep reports several competitive bids in auction of The second bidding round for shares in refiner Citgo Petroleum's parent was "successful," with several competitive bids received last month by a U.S. federal court, a representative of the court ... Rays select builder for $1-billion stadium project PINELLAS COUNTY, Fla. — The Tampa Bay Rays have picked a company to build their new billion-dollar ballpark. The St. Pete city council still has to approve the project. The final vote will take ... A new Resident Evil is in the works During a new Capcom Next presentation, the company revealed that it's developing a new Resident Evil game and shared updates on titles like the Dead Rising remaster. Stary Oskol Map Stary Oskol is a city in Belgorod Oblast, Russia, located 618 kilometers south of Moscow. Population: 221,678 ; 221,085 ; 215,898 ; 173,917 . It is called Stary Oskol to distinguish it from Novy Oskol located 60 kilometres south. Both are on the Oskol River. Photo: Лобачев Владимир, CC BY-SA 3.0. Ukraine is facing shortages in ... Australia restricts vape sales to pharmacies in 'world-leading ... Buying a vape just got harder in Australia with the introduction of some of the world's toughest anti-vaping laws that limit the sale of vapes with nicotine to pharmacies.. From Monday, users ... assignment essay homework paper phd report review speech thesis