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BUSINESS PROPOSAL PLAN-OIL TANKER

CALIFA7SEAS MARITIME ACADEMIA HANDBOOK - PART 5: BUSINESS COMMERCIAL AND ECONOMY

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Starting a Fuel Tanker Transport Business in Zimbabwe and the Business Plan

Posted by StartupBiz Zimbabwe | Jan 1, 2018 | Business Ideas , Business Plans , Starting a Business , Transport and Logistics | 5

One of the most popular products in Zimbabwe that requires constant movement from one part of the country to the other is fuel. Transportation of various fuel products in Zimbabwe constitute one of the biggest haulage opportunity in the country. It’s very profitable to start a fuel tanker transport business in Zimbabwe. As the mode of transport that brings most oils to their final destination, the tanker trucking industry is indispensable the well-being of the economy of Zimbabwe.

The tanker trucking industry employs thousands of people, and offers the primary means for moving domestic, trans-border, and international fuel. This article will outline how to start a profitable fuel tanker trucking business in Zimbabwe, and the fuel tanker business plan. Before you start a fuel tanker business in Zimbabwe, you have to decide on the size of your business i.e. the number of trucks you will be starting with, and your target market. You should always carry out a feasibility study, market research and write a business plan before you venture into any business. Do not make the mistake of starting a trucking business or any other business just because someone is doing it and he/she says it’s profitable.

What you need

You will need a garage for the tanker transport business. This is where you will be operating from, and where your offices will be based. You may buy or rent a garage in the industrial areas e.g. if you are operating from Harare you may get a Garage in the Southerton and Workington industrial areas.

Vehicles and Equipment

You will need to purchase trucks for your tanker transport business. Most people purchase the vehicles online from the United Kingdom and Japan. You can also purchase the trucks from truck sales in South Africa e.g. Mussina, and from local companies in Harare. The kind of trucks you need will depend on your target market and the capital you have. When choosing trucks to buy, there are several factors you have to consider. These include: fuel usage, availability of sleeper cab, financing costs, engine horsepower , automatic vs manual, new vs second hand, gross vehicle mass e.t.c.

If you have limited capital, you can start with 1 tanker. You can then purchase more tankers in the future from the profits of your tanker trucking business. The other equipment needed for your tanker business includes d ipstick, dip chart, offloading hose, meter, coupling, garage equipment and repair tools. The drivers should always travel with basic repair tools such that if they encounter minor problems along the way, they can always fix the trucks.

Insurance for your tanker trucking business

You are required by Road Traffic Act to have Third Party Insurance for your tanker transport business. This is a legal requirement, and you cannot operate a trucking business without this insurance. This is the most basic cover and protects the client (or insured/policyholder) against loss or damage to third Party Properties in the course of driving, and death or bodily injury to these Third Parties only.

It’s also better to take fully comprehensive insurance for your tanker transport business. This is the most extensive and complete form of motor insurance cover, which covers third party insurance, fire and theft, and also provides accidental damage to the policyholder’s vehicle. It is important to protect all of the assets of the business. Appropriate and adequate insurance coverage is an important part of this. Insurance cover can be arranged through an insurance company directly, through an agent of an insurance company, or through an insurance broker. There are many insurance companies in Zimbabwe. All insurance companies and brokers in Zimbabwe must be licensed with the Insurance and Pension Commission (IPEC).

Licenses for tanker trucking business

To operate a tanker transport business in Zimbabwe, you need to pay vehicle license fee, obtain an operator’s license, a route authority, and certificate of fitness from the VID. You also need Hazchem certificate when you are in the fuel transportation business. If you are operating a cross boarder trucking transport business, e.g. Harare to Mozambique, you will also need a Bilateral Permit. You also need a Common Market for Eastern and Southern Africa (CoMESA) Carrier licence when operating inter-country transport business in Southern Africa.

Management and Staff

The number of employees you need will depend on the size of your tanker transport business. There is need for employees to handle finance and accounting issues. For a small transport business, this can be done by the owner of the business. As the business grows, there is need to hire full time staff that will be responsible for all the day to day transactional accounting for the tanker transport business, and management of the organization’s cash flow, ensuring there are enough funds available to meet the day to day payments. Marketing staff is also required. They are responsible for marketing the company and its trucks through various means which include advertising. You need to retain and acquire new customers to be profitable in the tanker transport business.

You require a fully functional operations department. The operations department is responsible for handling the operations of the trucking company. It includes supervisors, drivers, assistants, logistics personnel, mechanics etc. It is responsible for organizing the trips, transportation of the fuel, studying the routes etc. They are responsible for allocating trucks to the clients, allocation of the drivers and mechanics. They are also responsible for acquiring fuel needed; spare parts, tires and anything which the company needs to operate. Operations staff take care of all the logistics, managing the flow of goods from the point of origin to the destination in order to meet requirements of customers or corporations.

Market for Tanker Trucking Business

The market for the fuel transportation business is huge. Service station owners are the largest transporters of fuel in Zimbabwe, pushing millions of litres per-month. There are over a thousand service stations in Zimbabwe. Their main business is to sell fuel so these are recurring clients if you give them service satisfaction. Large scale farmers require tankers to transport fuel for use in farm machinery and vehicles which include tractors, trucks for transporting produce, combine harvesters and generators. The construction industry is another source of hiring for the fuel carrier industry. They use a lot of heavy machinery like cranes, forklifts and bulldozers that have a huge appetite for diesel. Mining Industry and commercial transport companies is also another huge market for a fuel tanker business.

Profitability of the tanker transport business

The tanker transport business is very profitable when it is operated efficiently and managed properly. The tankers need to be serviced regularly to ensure that they are always in roadworthy condition. Ensure that you are running cost-efficient vehicles. Keep a record of vehicle-related costs and services. You need to properly account for all the money the trucking business generates. Do not mix personal and business funds. To be successful in the trucking business, you should be able to get loads to transport frequently, and contracts. Thus it is of great importance to have a solid marketing strategy. You should provide good service with excellent customer service. The tanker trucking business in Zimbabwe is very lucrative.

Pre-Written Tanker Transport Business Plan (PDF, Word And Excel) : Comprehensive Version, Short Bank Loan Version, Automated Excel Financial Statements

For an in-depth analysis of the tanker transport business in Zimbabwe, purchase our business plan. We decided to introduce the business plans after noting that many Zimbabweans were venturing into the tanker trucking business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a tanker transport business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the tanker trucking business plan will lay out all the costs involved in setting up and running the business. The tanker trucking business plan is designed uniquely for the Zimbabwean market.

The business plan I purchased was well written and you did an extensive research, I am satisfied keep up the good work guys and I am planning to come back for more other orders.

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Thanks for the business plan, it’s good, it gives me a good direction of my journey, with this I hope I will prosper, it’s helpful i learnt a lot.

You have been such a wonderful help.God bless you,I have somewhere to start now….it’s been a dream come true to embark on this

I found the business plans very informative, helpful to make appropriate decisions.

You have been really helpful. Its a rare commodity in Zimbabwe. Keep it up!

Good job and extensive research on your business plan thank you.

Very insightful and relevant homegrown solutions. Empowerment begins in the mind and this is it…

It is a great opportunity having you around. Your business plans are well planned after a thorough research. They have actually opened up my approach to business. Thanx

Uses of the Fuel Tanker Business Plan (PDF, Word And Excel)

The tanker transport business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your tanker transport business
As a project proposal
Assessing profitability of the fuel transportation business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

Contents of the Tanker Transport Business Plan (PDF, Word And Excel)

The fuel tanker business plan includes, but not limited to:

Market Analysis
Industry Analysis
Automated Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, loan repayment calculations, start-up costs)
Marketing Strategy
Risk Analysis
SWOT & PEST Analysis
Operational Requirements
Analysis of profitability of the routes which are frequently taken by tankers in Zimbabwe
Government regulations, Licence requirements and Licence Fees
Operational Strategy
Why some Zimbabweans in fuel tanker business fail, so that you can avoid their mistakes
Ways to raise capital to start your tanker transport business in Zimbabwe

The fuel transportation business plan package consist of 4 files

Tanker Fuel Transport Business Plan – PDF file (Comprehensive – 72 pages)
Fuel Tanker Business Plan – Editable Word File (Comprehensive – 72 pages)
Tanker Transport Business Plan Bank Version – Editable Word File (Short version for applying for a loan – 44 pages)
Fuel Tanker Transport Business Plan Automated Financial Statements – (Editable Excel file)

The business plan financials are in USD currency.

The financial statements are automated. This implies that you can change eg rate per KM, number of trips made etc, and all the other financial statements will automatically adjust to reflect the change.

Get the Fuel Tanker Transport Business Plan (PDF, Word And Excel)

We decided to make them affordable for anyone who would want a business plan, and the price for pre-written business plans is only ZWL$350 000 for soft copies. When you pay via PayPal, Mastercard or Visa Card, the soft copy costs US$25 .

You can purchase via Paynow using Ecocash, One Money or Telecash. You just click Pay Now (scroll down) and you will then be taken to Pay now website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements) to you within 24 hours, using the email address you provided when you were paying.

If you have a PayPal account, MasterCard or Visa Card , you can purchase the business plan via PayPal. You just click Buy now (scroll down) and you will then be taken to PayPal website where you make the payment. Just follow the instructions; you will be done with the payment process in 2 minutes. We will email the business plan (PDF format, Microsoft word format, and a Microsoft Excel file with the financial statements) to you within 24 hours, using the email address you provided when you were paying.

You can also purchase hard copies and/or soft copies at our offices in Harare. Visit StartupBiz Zimbabwe, Suite 201, 2nd Floor, Morgan House, George Silundika Avenue (between 1st Street & 2nd Street), Harare . The cost of the business plan is ZWL$350 000 (soft copies).

For any questions, other payment options, email us on [email protected] , call/whatsapp us on +263778798072 (Whatsapp us by clicking the link https://wa.me/263778798072 ) .

Click Buy now to purchase using Paypal, MasterCard or VisaCard (US$25)

We wish you the best in your fuel transportation business. Check out more business ideas and our collection of business plans . Like us on Facebook , follow us on Twitter , and subscribe to receive notifications of new posts in your email.

A note from StartupBiz Zimbabwe: Everyday we send business updates via Whatsapp. Click the link to join: https://chat.whatsapp.com/DPa61WKvMHN5PGVJERxd9T or send the word join via Whatsapp to +263778798072 (Whatsapp us by clicking the link https://wa.me/263778798072 ).

About The Author

StartupBiz Zimbabwe

StartupBiz Zimbabwe is a business research firm based in Zimbabwe. We sell prewritten business plans for various industries including agriculture, transport, manufacturing, retail and education. StartupBiz Zimbabwe also publishes articles on business ideas, business news, business tips, personal finance, entrepreneur interviews and profiles.

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please send me free s

i,ll like a fuel tanker tranport business plan and a loan .im in bulawayo so i want to start the business here

I want to start a business for selling fuel in zim

I am looking for full cost of Tankers for my Business Plan Purposes

I have three 50k tankers. I don’t know where to start

Network Model Approach for Fuel Transportation Business

December 2019
Conference: 2019 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

Rajamangala University of Technology Isan
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Oil Tank Farm Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Oil & Gas Sector

Are you about starting an oil tank farm? If YES, here is a complete sample oil tank farm business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting an oil tank farm business. We also took it further by analyzing and drafting a sample oil tank farm business marketing plan template backed up by actionable guerrilla marketing ideas for oil tank farm businesses. So let’s proceed to the business planning section.

If you want to become a big player in the oil and gas industry, one of the businesses you can choose to start is oil tank farm business.

This business stores and supplies motor gasoline, distillate fuel oil, hydrocarbon gas liquids, jet fuel, asphalt and road oil and crude oil to dealers. But you must be ready to compete for market from the 6,295 registered and licensed oil tank farms.

Starting an oil tank farm business is profitable, and it is very easy to start despite the fact that it is capital intensive. Getting the right products that people want to buy and good networking and stock keeping records are the secrets of running an oil tank farm business.

So, if you have decided to start an oil tank farm business, then you should ensure that you carry out thorough feasibility studies and also market survey.

Business plan is yet another very important business document that you should not take for granted when launching your business. Below is a sample oil tank farm business plan template that can help you to successfully write your own with little or no hassles.

A Sample Oil Tank Farm Business Plan Template

1. industry overview.

Companies in the industry operate bulk crude oil, gasoline and other petroleum products storage facilities for the resale of these products to smaller petroleum distributors, gasoline stations, petroleum refiners and other downstream markets.

If you are a close observer of the gasoline and petroleum bulk stations industry, you will notice that wholesalers are spread throughout the united states, supplying a range of commercial, industrial, government and residential customers.

The relative geographic spread of industry establishments is dependent on the regional demand for and supply of crude oil and petroleum products.

Areas of high population and substantial economic activity demand more crude oil and petroleum products for use in electricity generation, industrial production and for transport fuel. Areas with many highly-trafficked airports conversely demand large quantities of jet fuel.

A report published by IBISWorld reveals that given that the industry serves as a conduit between petroleum refiners and markets further downstream, the industry’s performance is intimately linked to the supply of and demand for petroleum and petroleum products.

Consequently, industry revenue fell sharply at the end of 2014, as collapsing oil prices driven by strong North American production and weak global demand caused a subsequent sharp drop in the prices of industry products.

At the beginning of this period, industry revenue is estimated to have fallen 1.9 percent in 2014, 34.7 percent in 2015 and 9.5 percent in 2016. As a result of the industry’s recent decline, revenue is forecast to fall at an annualized rate of 7.3 percent over the five years to 2018.

The Gasoline & Petroleum Bulk Stations industry is a thriving sector of the economy of the United States of America and the industry generates over $651 billion annually from more than 6,295 registered and licensed oil tank farms scattered all around.

The industry is responsible for the employment of over 89,620 people. Experts project the Gasoline & Petroleum Bulk Stations industry to grow at a -7.3 percent annual rate between 2013 and 2018. BP PLC and Valero Energy Corporation are the companies with the lion market shares of the available market in the United States of America.

Please note that there are a number of barriers to entry into the Gasoline & Petroleum Bulk Stations industry. A major barrier to entry is posed by the large capital and considerable expertise required to successfully establish an enterprise. Regulatory requirements at both the federal and state levels can deter would-be industry participants.

In addition, entry into certain states’ oil tank farm markets is limited to existing companies, at least for some categories of customers. Some of the factors that encourage aspiring entrepreneurs to venture into starting an oil tank farm company is the fact that the market is growing rapidly in the United States and it is not seasonal.

That makes it easier for entrepreneurs who are interested in the business to come into the industry at any time they desire; the entry barriers might be high but any serious – minded entrepreneur can comfortably raise the startup capital even if it means collecting loans from the bank.

2. Executive Summary

Baton Merlin® Oil Tank Farm, Inc. is a registered oil and gas company that will be involved in the operation of an oil tank farm.

Our oil tank farm and administrative building will be located in Waco – Texas. We have been able to lease a facility that is big enough to fit into the kind of oil tank farm that we intend launching and the facility is centrally located in a part of the city with easy delivery network.

Baton Merlin® Oil Tank Farm, Inc. will supply bulk crude oil, gasoline and other petroleum products such as motor gasoline, distillate fuel oil, hydrocarbon gas liquids, jet fuel, asphalt, road oil and crude oil from our storage facilities for the resale of these products to smaller petroleum distributors, gasoline stations, petroleum refiners and other downstream markets.

We have robust distribution network, strong online presence and our facility has a very high safety measure in place. Beyond the storage and supply of bulk crude oil, gasoline and petroleum products in the United States, our customer care is going to be second to none in the whole of Waco – Texas and our deliveries will be timely and reliable.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they patronize us.

Baton Merlin® Oil Tank Farm, Inc. will ensure that all our customers are given first class treatment whenever they order crude oil, gasoline and other petroleum products from us. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to.

Baton Merlin® Oil Tank Farm, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Baton Merlin® Oil Tank Farm, Inc. is a family business that is owned by Baton Merlin and his immediate family members. Baton Merlin has a B.Sc. in Business Administration, with over 18 years of hands on experience in the oil and gas industry, working for some of the leading brand in the United States.

3. Our Products and Services

Baton Merlin® Oil Tank Farm, Inc. will be involved in the storage and distribution of bulk crude oil, gasoline and petroleum products. Our products and services offerings are listed below;

Sale of crude petroleum, oil
Sale of liquefied petroleum gas
Sale of motor gasoline
Sale of distillate fuel oil (lighter fuel oils and diesel engine fuel)
Sale of jet fuel (naphtha-type and kerosene-type)
Sale of residual fuel oil (gasoline and diesel oil, lubricants, paraffin, asphalt and burning fuel) and kerosene
Sale of naphtha
Sale of petrochemical feedstock
Sale of unfinished oils
Sale of blending components

4. Our Mission and Vision Statement

Our vision is to become the leading brand in the oil tank farm line of business in the whole of Waco – Texas.
Our mission is to establish an oil tank farm business that will supply bulk crude oil, gasoline and other petroleum products from our storage facilities to smaller petroleum distributors, gasoline stations, petroleum refiners and other downstream markets in Waco and other cities in Texas where we intend marketing our products.

Our Business Structure

Our intention of starting an oil tank farm business is to build a standard and one stop oil tank farm in Waco – Texas. We will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will make sure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions that will be made available at Baton Merlin® Oil Tank Farm, Inc.;

Chief Executive Officer (Owner)
Oil Tank Farm Manager
Human Resources and Admin Manager
Merchandise Manager

Sales and Marketing Manager

Information Technologist
Accountants / Cashiers
Customer Services Executive

Distribution Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, appraising job results and developing incentives
Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals
Responsible for providing direction for the business
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Reports to the board

Admin and HR Manager

Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Defines job positions for recruitment and managing interviewing process
Carries out induction for new team members
Accountable for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office activities.

Oil Tank Farm Manager:

Responsible for organizing the safe and efficient receipt, storage and dispatch of bulk crude oil, gasoline and other petroleum products for the resale of these products to smaller petroleum distributors.
Responsible for liaising with customers, suppliers and transport companies
In charge of planning, coordinating and monitoring the receipt, order assembly and dispatch of products
In charge of coordinating the use of automated and computerized systems where necessary
Accountable for keeping stock control systems up to date and making sure inventories are accurate;
Accountable for producing regular reports and statistics on a daily, weekly and monthly basis
In charge of overseeing the planned maintenance of vehicles, machinery and equipment.
Ensures that proper records of goods are kept and warehouse does not run out of products
Supervises the workforce in the oil tank farm

Merchandise Manager

Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
Responsible for the purchase of supply bulk crude oil, gasoline and other petroleum products for the organizations
Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
Models demographic information and analyze the volumes of transactional data generated by customer purchases
Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represents the company in strategic meetings
Helps to increase sales and growth for the company

Accountant/Cashier:

Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization

Client Service Executive

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
Assists in loading and unloading bulk crude oil, gasoline and other petroleum products
Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
Assists the transport and logistics manager in planning their route according to a distribution schedule.
Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
Reports defects, accidents or violations

6. SWOT Analysis

Our intention of starting out in Waco is to test run the business for a period of 5 to 10 years to know if we will invest more money, expand the business and then start our oil tank farm all around key cities in the United States of America.

We are quite aware that there are several oil tank farms around, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be equipped to confront our threats.

Baton Merlin® Oil Tank Farm, Inc. employed the services of an expert HR and Business Analyst with bias in retailing and distribution to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Baton Merlin® Oil Tank Farm, Inc.;

Our location, the business model we will be operating on, varieties of payment options, wide range of products, highest safety measure in and around our facility will definitely count as a strong strength for Baton Merlin® Oil Tank Farm, Inc.

A major weakness that may count against us is the fact that we are a new oil tank farm business and we don’t have the financial capacity to compete with leaders in the industry especially as it relates to economy of scales.

Opportunities:

The fact that we are going to be operating our oil tank farm business in Waco – Texas provides us with unlimited opportunities to distribute our products to a large number of retailers.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they patronize our products and services; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a similar business in same location where ours is located.

7. MARKET ANALYSIS

Market Trends

The trend in the Gasoline and Petroleum Bulk Stations industry shows that performance is intimately linked to the supply and demand of petroleum. Bulk storage capacity for petroleum products has grown closer to full capacity and the Gasoline and Petroleum Bulk Stations industry is expected to return to stronger growth.

External factors such as world price of crude oil and demand from gasoline and petroleum wholesaling will impact industry performance. Lastly, it is now a common phenomenon for oil tank farms to leverage on technology to effectively predict consumer demand patterns and to strategically position their business to meet their needs.

8. Our Target Market

The Gasoline & Petroleum Bulk Stations industry has a wide range of customers; a good number of customers make use of one or all or the following crude oil, gasoline and other petroleum products. In view of that, we have positioned our oil tank farm company to service businesses in Waco – Texas and every other location we will cover in Texas.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to supply crude oil, gasoline and other petroleum products such as motor gasoline, distillate fuel oil, hydrocarbon gas liquids, jet fuel, asphalt and road oil and crude oil to the following businesses;

Smaller petroleum distributors
Gasoline stations
Petroleum refiners and other downstream markets
The aviation industry
Transport companies
Manufacturing companies that make use of gas powered turbines and other petroleum products

Our competitive advantage

We are aware of the stiff competition in the industry and we are prepared to compete favorably with other leading oil tank farms in Waco – Texas.

One thing is certain; we will ensure that we have crude oil, gasoline and other petroleum products available in our oil tank farm at all times. One of our business goals is to make Baton Merlin® Oil Tank Farm, Inc. a one stop oil tank farm company.

Our ability to pass on cost increases, guaranteed supply of key inputs and the capacity to fully comply with government regulations, excellent customer service culture, timely and reliable delivery services, online presence, and various payment options will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

Sources of Income

Baton Merlin® Oil Tank Farm, Inc. will generate income by offering the following services and products within the scope of the Gasoline & Petroleum Bulk Stations industry in the United States of America. We will generate income for the business by;

10. Sales Forecast

One thing is certain when it comes to oil tank farm business, if your business is centrally positioned coupled with reliable distribution network, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Waco – Texas and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base.

We have been able to examine the Gasoline & Petroleum Bulk Stations industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Baton Merlin® Oil Tank Farm, Inc., it is based on the location of our business, and other factors as it relates to oil tank farm startups in the United States;

First Fiscal Year: $740,000
Second Fiscal Year: $1.5 million
Third Fiscal Year: $2.5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Marketing Strategy and Sales Strategy

Before choosing a location to launch Baton Merlin® Oil Tank Farm, Inc., we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market and become the preferred choice for smaller petroleum distributors in and around Waco – Texas.

We hired experts who have good understanding of the oil and gas industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Waco – Texas. In summary, Baton Merlin® Oil Tank Farm, Inc. will adopt the following sales and marketing approach to win customers over;

Introduce our business by sending introductory letters alongside our brochure to smaller petroleum distributors, gasoline stations, petroleum refiners and other downstream markets and key stake holders in Waco – Texas
Ensure that we have crude oil, gasoline and other petroleum products such as motor gasoline, distillate fuel oil, hydrocarbon gas liquids, jet fuel, asphalt and road oil and crude oil in our oil tank farm at all times.
Make use of attractive hand bills to create awareness business
Position our signage / flexi banners at strategic places around Waco – Texas

11. Publicity and Advertising Strategy

Despite the fact that our oil tank farm business is well structured and located, we will still go ahead to intensify publicity for the business.

Baton Merlin® Oil Tank Farm, Inc. has a long-term plan of opening distribution channels all around the state of Texas and other states which is why we will deliberately build our brand to be well accepted in Waco before venturing out. Here are the platforms we intend leveraging on to promote and advertise Baton Merlin® Oil Tank Farm, Inc.;

Place adverts on community based newspapers, radio and TV stations.
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like; YouTube, Facebook, Twitter, LinkedIn, Google+ and other platforms to promote our business.
Ensure that our we position our banners and billboards in strategic positions all around Waco – Texas
Advertise our oil tank farm business in our official website and employ strategies that will help us pull traffic to the site
Brand all our official cars

12. Our Pricing Strategy

Pricing is one of the key factors that give leverage to distribution companies and retailers; it is normal for retailers to purchase products from companies that they offer cheaper prices. We will work towards ensuring that all our crude oil, gasoline and other petroleum products are distributed at highly competitive prices compared to what is obtainable in the United States of America.

We also have plans in place to discount our products once in a while and also to reward our loyal customers from time to time.

Payment Options

The payment policy adopted by Baton Merlin® Oil Tank Farm, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Baton Merlin® Oil Tank Farm, Inc. will make available to her clients;

Payment via bank transfer
Payment via credit cards
Payment via online bank transfer
Payment via check
Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for products purchase without any stress on their part.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a oil tank farm business; it might differ in other countries due to the value of their money. These are the key areas where we will spend our startup capital;

The total fee for registering the business in the United States of America – $750.
Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
Marketing promotion expenses for the grand opening of Baton Merlin® Oil Tank Farm, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
The cost for hiring business consultant – $2,500.
The cost for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
The cost for payment of rent for 12 months at $1.76 per square feet oil tank farm facility in the total amount of $150,600.
The total cost for oil tank farm facility remodeling (construction of oil tanks) – $20,000.
Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $150,000
The cost for start-up inventory (stocking with crude oil, gasoline and other petroleum products) – $200,000
The cost for store equipment (cash register, security, ventilation, signage) – $13,750
The cost of purchase and installation of CCTVs – $5,000
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
The cost for the purchase of distribution vans/trucks – $75,000
The cost of launching a website – $600
Miscellaneous – $10,000

We would need an estimate of $2.5 million to successfully set up our oil tank farm business in Waco – Texas.

Generating Startup Capital for Baton Merlin® Oil Tank Farm, Inc.

Baton Merlin® Oil Tank Farm, Inc. is a private business that is solely owned and financed by Baton Merlin and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

These are the areas we intend generating our startup capital;

Generate part of the startup capital from personal savings
Source for soft loans from family members and friends
Apply for loan from the bank

N.B: We have been able to generate about $500,000 ( Personal savings $450,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $2 million from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Baton Merlin® Oil Tank Farm, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to supply/distribute our crude oil, gasoline and other petroleum products a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Baton Merlin® Oil Tank Farm, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

Business Name Availability Check : Completed
Business Registration: Completed
Opening of Corporate Bank Accounts: Completed
Securing Point of Sales (POS) Machines: Completed
Opening Mobile Money Accounts: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Leasing of oil tank farm facility and construction of oil tanks: In Progress
Conducting Feasibility Studies: Completed
Generating capital from family members: Completed
Applications for Loan from the bank: In Progress
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents and other relevant Legal Documents: In Progress
Design of The Company’s Logo: Completed
Printing of Promotional Materials: In Progress
Recruitment of employees: In Progress
Purchase of furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
Purchase of distribution vans: Completed
Creating Official Website for the Company: In Progress
Creating Awareness for the business both online and around the community: In Progress
Health and Safety and Fire Safety Arrangement (License): Secured
Establishing business relationship with crude oil, gasoline and other petroleum production companies within and outside of the United States of America: In Progress

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Commodities

Crude Tankers: The Business of Transporting Oil

In the last 18 months, the overproduction of crude oil has led to falling oil prices. Nations and corporations have used these historic low prices as an opportunity to stockpile oil. One industry that may benefit from this trend is the crude tanker business. Crude tankers are transport ships that move bulk volumes of crude oil from the oil extraction facility to the refinery.

This article explores the crude tanker business, how it works, its dependency on oil prices and supply and a few stocks of companies in this business.

How Does the Crude Tanker Business Work?

A crude tanker is a an oil tanker built specifically for transporting crude oil (as opposed to refined oil). The firm that owns the crude tanker leases the ship under a complicated contract to oil marketers, oil refiners, chemical companies, or other users like contractors representing governments, consortiums or businesses. Contract terms vary based on the length of the lease, the quantity of oil to be transported and the route of transport. The contract also includes details of who will bear operational expenses like fuel costs, crew payments and insurance.

Long-term contracts that span several months, or even years, are quite common. Depending upon the size, capacity, and operational expenses, it is common for very-large crude carriers (VLCC) and ultra-large crude carriers (ULCC) to generate daily profits of $100,000 or more for their owners.

Factors Impacting the Crude Tanker Business

An oversupply in crude oil production leads to decline in oil prices. Energy-consuming nations may use the opportunity to stockpile millions of barrels of oil at the lower prices. This results in high demand and mass movement of crude oil from points of crude oil extraction to the refineries, which is good for the crude tanker business.

Along with oil supply, geopolitical developments also play an important role in the crude tanker business. For example, as Iran emerges from international sanctions, it is expected to boost its oil production and exports to match its presanction levels. Asian economies like China, India, Japan and South Korea are currently importing a significant portion of crude oil from the Atlantic Basin. Once Iranian oil is available, Asian economies will likely ship from the geographically closer Iran. Crude oil tankers will see greater transportation volume once Iran begins exporting more oil (and higher revenues). But the decline in travel distance will nullify many of these gains.

Oversupply of crude oil also results in decline in fuel cost to operate the ships. This fuel cost, commonly known as bunker price or ship fuel price, is highly correlated with crude oil prices. Amid declining oil prices, CNBC reports that “The average daily fuel cost to operate a VLCC has fallen from over $75,000 to under $18,000.”

Though this decline in oil prices help crude tanker companies lower operation costs, the benefits are often negated in contract negotiations with customers. When operating costs are low, customers may opt to assume all operating costs which takes away an opportunity for marking up services.

Additionally, competition among different fueling centers located across the globe also impacts ship fuel prices and hence the crude tanker revenues. For instance, because of increasing competition from Rotterdam, the Russian port of St. Petersburg was forced to drop its fuel prices recently. Crude tankers benefit from such declines, but the majority of these benefits are passed on to end customers.

The impact of refined products also plays an indirect role in crude tanker business. The refining process takes crude oil as input, and produces refined oil ready for consumption. Depending on the type of crude oil refined, the process also creates sellable byproducts like naphtha, olefins, asphalt, lubricants and kerosene. Different types of crude oil will often be routed to refineries in countries where there is also a demand for the byproduct or end product. For instance, kerosene is used extensively in India as a fuel. Crude oil from the Middle East is especially suited for creating kerosene. An increase in the demand for kerosene in India will result in more demand for transportation of Middle Eastern crude oil to Indian refineries.

Other expenses and risks in the crude tanker business include risky routes where pirates may seize the tanker and demand ransom and damage from accidents or bad weather. Insurance against such incidents is a significant operational cost for crude tankers.

Listed Crude Tankers Companies

Some well-known, publicly listed crude tanker companies include Frontline Ltd ( FRO ), Teekay Tankers Ltd ( TNK ), Tsakos Energy Navigation ( TNP ), Nordic American Tankers ( NAT ), DHT Holdings (DHT), and Euronav NV ( EURN ). (For more, see "Looking to Invest in Oil Tankers? Try These 3 Stocks.")

Let's take a quick look at the performance of several tanker companies in the last year. In the graph below, you can see that returns range from 5.5% to 61%.

Image by Sabrina Jiang © Investopedia 2021

The long-term performance of these same companies have been less than stellar. Over a 10-year period, almost all the companies have returned losses to the tune of 50 percent to 95 percent.

The Bottom Line

The valuation of crude tanker companies and the overall industry is complex. The overall crude tanker market is highly dynamic, and the driving factors change drastically due to local and global developments. The long-term performance of crude tanker companies may show disappointing returns. However, considering the sporadic and multiple crests and troughs, there are ample opportunities available for short-term trading. Common investors playing on these stocks should closely track regional, global and geopolitical developments in oil as these will impact the short-term valuations of crude tanker companies.

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Starting A Petrol Station Business Plan (PDF)

Starting a petrol station business is a highly lucrative venture, given its essential role in the daily lives of millions. A petrol station also known as a gas station, filling station, or a service station is a facility that sell fuel and engine lubricants to motor vehicles. Fuel dispensers are used to pump fuel directly into the tanks of the motor vehicles. In the ever-growing automotive world, the demand for fuel remains consistently high, making petrol stations a cornerstone in both urban and rural landscapes. This business not only caters to the basic needs of vehicle owners but also serves as a critical component in the supply chain of goods and services. The profitability of a petrol station is underscored by its ability to maintain robust margins, stemming from the high volume of sales and the diverse range of services and products it can offer.

The appeal of owning a petrol station business lies in its resilience to economic fluctuations. While other industries may falter during economic downturns, the need for fuel remains relatively constant, providing a stable source of income for station owners. Moreover, with the integration of additional services such as convenience stores, car washes, and maintenance services, petrol stations have evolved into multi-faceted establishments, further enhancing their profitability. This diversification not only boosts revenue but also attracts a broader customer base, increasing the station’s visibility and market presence. This article will outline how start start a petrol station business and the petrol station business plan – PDF, Word & Excel.

Market Research

When starting a petrol station business, market research is a critical step that cannot be overlooked. It begins with a detailed demographic analysis to understand the population in your target area, focusing on factors such as income levels, vehicle ownership, and commuting patterns, which are crucial in estimating the potential customer base and their service needs. Equally important is location scouting, where the success of your petrol station largely depends on choosing a site with high traffic volumes, easy accessibility, and little competition, ideally near highways, commercial hubs, or residential areas. Additionally, a thorough competition analysis is vital, requiring you to identify and study existing petrol stations in the vicinity to understand their offerings, pricing, customer volume, and how you can differentiate your station.

The market research should also include trend analysis and an understanding of the regulatory landscape. Keeping abreast of the latest trends in the fuel industry, such as the rise of electric vehicles, fluctuations in fuel prices, and environmental regulations, is essential for future-proofing your business. At the same time, being well-versed in the legal requirements, including environmental regulations, safety standards, and local zoning laws, is crucial for smooth operation. Customer preferences and expectations must also be at the forefront of your research. Conducting surveys to understand what potential customers expect from your petrol station, whether it be additional services like car washes, convenience stores, or food options, is key to catering to their needs effectively.

The financial viability of your petrol station business is a cornerstone of your market research. This involves analyzing the initial investment, ongoing operational costs, and potential revenue streams. Such a financial assessment not only aids in creating a realistic business plan but also determines the feasibility and potential profitability of your petrol station. Comprehensive market research not only aids in making informed decisions but also sets the foundation for the successful establishment and operation of your petrol station, ensuring it’s not just about selling fuel but about fulfilling the evolving needs of your customers in a competitive market.

Location for Petrol Station Business

The choice of location is most important when setting up your petrol station business. You must choose a location close or next to strategic and busy road networks. This can refer to major highways or major streets. Still on this, it might seem best to choose a location in urban settings. There are some possible issues with that e.g. high land or leasing costs and proximity to competitors. Try also looking into peri-urban and even rural areas. You can still get good business there and chances are high that competition will be limited.

You want a spot that generally has a smooth and level terrain. If you are starting from scratch and the terrain is rough and uneven, it might cost you more to work on it. Ensure that your petrol station allows easy access and exit for all types of vehicles. Your petrol station must be clearly visible from all angles and from a considerable distance away. Then of course be it you settle for urban, peri-urban, or rural, try to set up your petrol station not too close to other competitors. Do not forget that there are environmental implications in setting up or operating a petrol station. That is why it is wise to engage the local authorities for guidance and ratification. The cost of acquiring or leasing the land & premises should be included in the filling station business plan.

The premises of your petrol station play a pivotal role in shaping the overall customer experience and operational efficiency. A well-designed and maintained physical space not only attracts customers but also ensures their safety and convenience. Your petrol station’s layout should provide ample space for fueling lanes, parking, and easy traffic flow. Clearly marked entrances and exits, along with well-lit areas, enhance safety during both day and night. Adequate landscaping and aesthetics can also contribute to a positive image, drawing in more customers and fostering a sense of trust and reliability. The primary structure, which typically houses the convenience store and administrative offices, should be strategically located and well-designed to maximize visibility and accessibility. It’s essential to create an inviting and functional interior space, ensuring that customers can easily browse your store’s offerings and access essential services like restrooms and ATMs.

Equipment is the backbone of any petrol station operation, and its proper functioning is essential for delivering reliable services to your customers. First and foremost, fuel dispensers are the heart of your business, and they must be well-maintained and calibrated to dispense fuel accurately and efficiently. Regular inspections and servicing of these machines are crucial to prevent fuel wastage and ensure customer satisfaction. Underground storage tanks are another critical piece of equipment that requires diligent maintenance. Regular leak detection tests and compliance with environmental regulations are imperative to avoid costly environmental contamination issues and potential fines. Ensuring the structural integrity of these tanks is vital for the safety of your premises and the community.

A petrol station canopy is a crucial component of any fueling station infrastructure. It serves as a protective cover over the fuel dispensers, providing shelter to customers and vehicles during refueling, regardless of weather conditions. The canopy also plays a significant role in branding, as it often displays the petrol station’s name and logo, making it easily identifiable to passing motorists. Beyond aesthetics and branding, the canopy offers practical benefits by shielding customers from rain, sun, and other environmental elements, enhancing their overall experience and safety at the station. Other required equipment include fill pipes, fire extinguishers, back-up generator, air compressor, surveillance cameras, branded uniforms, protective clothing, safe, office equipment and supplies, and signage. In addition to fuel-related equipment, convenience store equipment, such as refrigeration units, cash registers, and security systems are required. Other equipment needs will be informed by additional services you choose to offer. The costs of purchasing the equipment should be included in the gas station business plan.

Products & Services

The core business of a petrol station is fuel retail. The commonly sold fuels are petrol/gasoline and diesel. There are 3 types of petrol station services that you can offer as follows:

Full Service

Let us suppose you get to a petrol station and an attendant comes to serve you. They ask how much fuel you want and they pump it in for you. They also proceed to clean your windscreen (also known as the windshield). They go on to offer to do oil and water checks in your engine. They then wrap it up by checking the pressure of your tyres. As a customer, you do not get to do anything at all; the attendant does it for you. This is what a full service is all about.

Partial Service

This one is quite common in some countries. It entails the attendant only pumping in the fuel for you. That is their sole responsibility. Cleaning the windshield you would do yourself, that is if the equipment is even there. Oil, water, and pressure checks are all your responsibility.

Self-Service Petrol Station

Here the customers does everything themselves, including the pumping. This is also common in some countries and almost non-existent in some countries. There is an interesting variation to this self-service approach. This is whereby there are no attendants at the petrol station at all. That functions using sophisticated software and specialized pumps – the petrol station can be totally unmanned.

Additional Products & Services

It is strategic to not just sell fuel or gas alone. One of the keys to success in the petrol station business is having several revenue streams. Look into offering additional but related services to lure more customers. You can have a convenience store at your petrol station – this is like a mini-grocery shop which sells basic goods and snacks. Other possibilities are setting up a car wash, selling vehicles accessories, selling lubricants, selling LP gas, selling kerosene (i.e. paraffin), or offering tyre repairs (plus sales) services. You can even do actual vehicle repairs, diagnostics, wheel alignments, and the like. This will significantly endow your petrol station business with a superior value proposition. All the products and services that you offer should be included in your fuel station business plan.

Branding is a critical aspect of establishing a strong and recognizable presence in the highly competitive petrol station industry. Your petrol station’s brand identity encompasses more than just a logo; it encompasses the overall perception and image your station conveys to customers. Effective branding not only fosters customer loyalty but also attracts new patrons to your station.

Your brand should reflect the values, mission, and commitment of your petrol station business. It should convey trustworthiness, reliability, and a commitment to customer satisfaction. Elements such as signage, canopy design, color schemes, and even the cleanliness and appearance of your premises all contribute to your brand image. Consistency in branding across all touchpoints, including advertising, social media, and physical locations, reinforces your station’s identity and helps build a loyal customer base. Remember that a well-defined and appealing brand can set you apart from competitors and create a lasting impression in the minds of consumers, ultimately driving the success and growth of your petrol station business.

Staff & Management

A filling station business does not need that many people. It is commonplace to get to a petrol station and find a few personnel. The number of pumps you will have and how busy the petrol station generally is can call for more hands on deck. Otherwise the most basic line-up of staff that suffices for a petrol station is fuel attendants, an administrator, and operations manager (also known as site manager). The additional services you choose to offer will also determine your staffing needs. The gas station business plan should include the salaries of all your staff.

Budgeting and Financial Planning

Starting a petrol station business is a significant undertaking, and success in this venture hinges on meticulous budgeting and financial planning. To begin, you’ll need to allocate funds for your initial investment. This includes selecting a prime location, covering land and construction costs, obtaining the necessary licenses and permits, and ensuring environmental compliance. These initial steps are pivotal in establishing a strong foundation for your petrol station.

Equally crucial is budgeting for equipment and inventory. This entails factoring in the cost of fuel pumps, storage tanks, and the initial fuel inventory. Additionally, you should consider stocking your convenience store with an array of products to attract customers. Operating expenses such as employee salaries, utilities, maintenance, and marketing efforts must also be budgeted to ensure the smooth daily operation of your petrol station.

Financial projections and contingency planning play essential roles as well. Creating a detailed financial forecast that considers various factors affecting the petrol station industry, such as fuel price fluctuations and seasonal demand, will help you chart a successful course. Including a contingency fund in your budget is essential to handle unforeseen expenses and maintain your business’s stability. Exploring financing options and establishing robust financial management systems will further contribute to the financial health and long-term sustainability of your petrol station business.

Understanding the spectrum of potential customers is essential in the petrol station business, where diverse groups have distinct needs and preferences. One primary group is commuters/individuals with cars, who make up a significant portion of the customer base. These individuals prioritize convenience, efficiency, and reliability, often choosing petrol stations that are easily accessible and offer quick service. Another important segment includes commercial vehicles and fleets, such as trucks, buses, and company vehicles, which require regular refueling. These customers often seek contractual fuel supply agreements, and offering bulk pricing or loyalty programs can be particularly attractive to them. Additionally, local residents in the vicinity of your petrol station can become regular patrons, especially if additional services like a convenience store, car wash, or café are available.

Travelers and long-distance drivers represent another key customer group, especially for petrol stations located near highways or popular routes. These customers often look for more comprehensive services, including rest areas, food options, and clean restrooms, along with fuel. On the environmental front, there’s a growing segment of environmentally conscious consumers who prefer eco-friendly options. Catering to this demographic might involve offering alternative fuels or electric vehicle charging stations, aligning with the increasing awareness and demand for environmentally responsible choices.

The potential customer base also includes emergency and service vehicles, such as ambulances, fire trucks, and police cars, depending on the location of the petrol station. Serving these critical services can enhance the station’s reputation within the community. By tailoring services and facilities to meet the specific needs of these diverse groups, a petrol station can not only attract but also retain a broad and loyal customer base.

Keys To Profitability

Achieving profitability in your petrol station business hinges on several critical factors. First and foremost, efficient operations play a pivotal role. Streamlining your processes, ensuring well-maintained fuel dispensers, and implementing robust inventory management systems are essential steps. Well-trained staff who provide excellent customer service can foster customer satisfaction and loyalty, which in turn contributes to profitability.

Another key element is pricing strategy. Developing a competitive pricing strategy that accounts for location, competition, and cost structures is paramount. Dynamic pricing strategies can also be advantageous to adjust fuel prices based on market conditions. Additionally, investing in marketing and promotional efforts, such as digital advertising and loyalty programs, can attract new customers and keep existing ones engaged.

Managing your convenience store for profitability is equally important. Optimizing product selection and layout to encourage impulse purchases, offering high-margin items, and controlling operational costs are vital steps. To maintain profitability, focus on cost control by monitoring expenses like utilities and staff wages. Prioritizing safety measures and staying compliant with environmental and regulatory standards can prevent costly liabilities. Building customer loyalty through excellent service and rewards programs will also contribute to long-term success. Financial monitoring is crucial to track your performance and adjust strategies based on data and market trends.

Pre-Written Petrol Station Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the petrol station business, we encourage you to purchase our well-researched and comprehensive filling station business plan. We introduced the business plans after discovering that many were venturing into the gas station business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global gas station business plan will make it easier for you to launch and run your petrol pump station business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a fuel station business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the petrol station business.

Uses of the Petrol Station Business Plan (PDF, Word And Excel)

The fuel station business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your filling station business
As a petrol station business proposal
Assessing profitability of the fuel station business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

Contents of the Filling Station Business Plan (PDF, Word And Excel)

The business plan for fuel service station includes, but not limited to:

Marketing Strategy
Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
Industry Analysis
Market Analysis
Risk Analysis
SWOT & PEST Analysis
Operational Requirements
Operational Strategy
Why some people in the gas station business fail, so that you can avoid their mistakes
Ways to raise capital to start your fuel station business

The fuel station business plan package consists of 4 files

Petrol Station Business Plan – PDF file (Comprehensive Version – 78 Pages)
Petrol Station Business Plan – Editable Word File (Comprehensive Version – 78 Pages)
Petrol Station Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
Petrol Station Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, amount of fuel sold etc, and all the other financial statements will automatically adjust to reflect the change.

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Gas Station Business Plan PDF Example

March 5, 2024
Business Plan

the business plan template for a gas station

Creating a comprehensive business plan is crucial for launching and running a successful gas station. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your gas station’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a gas station business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your gas station concept into reality. Let’s dive in!

Our gas station business plan is meticulously designed to cover all critical aspects necessary for a comprehensive operational strategy. It outlines the gas station’s operational framework, marketing strategies , industry landscape, competitive analysis , organizational management, and financial projections.

Executive Summary : Provides a concise overview of the gas station’s business model, market evaluation, leadership structure, and financial strategy.
Facility & Location: Describes the gas station’s strategic positioning, layout, and accessibility to potential customers, emphasizing convenience and high-traffic location advantages.
Operations & Prices: Lists the services offered by the gas station, including fuel types, pricing strategy , and additional amenities such as a convenience store.
Key Stats: Provides important statistics on the size and growth of the gas station industry, underscoring the business’s potential within the market.
Key Trends: Highlights significant trends influencing the gas station sector, such as the rise in electric vehicle charging stations and the focus on convenience and retail offerings.
Key Competitors: Examines primary competitors in the vicinity, outlining how the gas station differentiates itself from them.
SWOT: A thorough Strengths, Weaknesses, Opportunities, and Threats analysis, offering strategic insights for business growth.
Marketing Plan : Outlines marketing strategies aimed at building brand visibility, attracting customers, and enhancing customer loyalty.
Timeline : Sets forth key milestones and objectives, charting the path from the initial setup through the first year of operation.
Management: Details the team leading the gas station, highlighting their roles, expertise.
Financial Plan: Projects the gas station’s financial performance over the next five years, including revenue streams, profit margins, and anticipated expenses.

Gas Station Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your gas station’s business plan, providing a concise overview of your station and its offerings. It should detail your market positioning, the range of fuel options, convenience store products, and any additional services such as car washes or auto maintenance that you offer, along with its location, size, and a summary of daily operations.

This section should also delve into how your gas station will fit into the local market, including an analysis of the number of direct competitors within the area, identifying who they are, along with your station’s unique selling points that set it apart from these competitors.

Furthermore, you should include information about the management and co-founding team, outlining their roles and contributions to the station’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to offer a clear view of your gas station’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Gas Station Business Plan executive summary

Dive deeper into Executive Summary

Business Overview

For a Gas Station, the Business Overview section can be effectively organized into 2 main slides:

Facility & Location

Briefly describe the gas station’s physical setup, focusing on its functionality, ease of access, and the overall environment that caters to customers’ needs.

Mention the station’s location, emphasizing its accessibility and the convenience it offers to customers, such as proximity to major roads or highways and ample parking space. Explain why this location is beneficial in attracting your target customer base, such as travelers, local commuters, or commercial vehicles.

Operations & Prices

Detail the range of services and products offered, from various fuel types (like regular, mid-grade, premium gasoline, and diesel) to convenience store items and additional services (such as car washes, air pumps, and auto maintenance).

Outline your pricing strategy for fuel and in-store products, ensuring it is competitive and reflects the quality and convenience of your offerings. Highlight any special promotions, loyalty programs, or discount schemes that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Facility & Location _ Operations & Prices

Gas Station Business Plan PDF Example facility and location

Market Overview

Industry size & growth.

In the Market Overview of your gas station business plan, begin by evaluating the size of the fuel retail industry and its growth prospects. This analysis is essential for grasminating the market’s magnitude and spotting opportunities for expansion.

Key Market Trends

Continue by addressing recent market trends , such as the growing consumer preference for convenience services, the shift towards alternative fuels and electric vehicle (EV) charging stations, and the integration of advanced technologies for payment and service. For instance, spotlight the demand for multi-service stations that offer not just fuel, but also convenience store products, car washes, and EV charging points, in line with the increasing focus on sustainability and convenience.

Key Competitors

Next, assess the competitive landscape, which spans from large chain gas stations to independent operators, as well as emerging trends in alternative fuel services and online fuel delivery. Highlight what sets your gas station apart, be it through superior customer service, diverse service offerings, or innovation in sustainable fuel options.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Gas Station Business Plan market overview

Dive deeper into Key competitors

First, conduct a SWOT analysis for the gas station , identifying Strengths (such as strategic location and diverse service offerings), Weaknesses (like high operational costs or stiff competition), Opportunities (for instance, the expanding market for alternative fuels and EV charging), and Threats (such as fluctuations in fuel prices or economic downturns that may reduce consumer travel).

Marketing Plan

Next, formulate a marketing plan that delineates strategies to attract and retain customers through targeted advertising, promotional offers, a compelling social media presence, and community engagement activities.

Finally, establish a detailed timeline that pinpoints crucial milestones for the gas station’s launch, marketing initiatives, customer base expansion, and growth goals, ensuring the business progresses with definitive objectives and direction.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the gas station’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the gas station towards its financial and operational goals.

For your gas station business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your gas station’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your gas station business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Gas Station Business Plan financial plan

Executive Summary of a Gas Station example

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