advertising research questions examples

68 market research questions to ask (and how to ask them)

Example market research questions, market research questions to ask customers, market research questions for product development, market research questions for brand tracking, pricing survey questions for market research, how to write your own market research questions.

No two market research projects are alike, but happily there are some tried-and-tested questions you can use for inspiration to get the consumer insights you’re looking for.

It’s all about asking questions that are most relevant to the goals of your research. Every so often the best questions are actually quite straightforward, like asking consumers where they do their grocery shopping.

If you’re creating a customer profile, you’ll ask different questions than when you’re running creative testing with your target audience, or getting insights on key consumer trends in your market.

The right market research questions are the ones that will lead you to actionable insights, and give you a competitive advantage in your target market.

Let’s kick this off and get straight into some questions, shall we?

Where do we even begin with this?! There are so many types of research and we’ll get into which questions work for each below, but here are some classic example market research questions to get you started.

These particular questions are good for surveys that you might run when you’re running some essential consumer profiling research.

• Which of these products have you purchased in the last 3 months?
• Which of the following types of >INSERT YOUR PRODUCT/SERVICE CATEGORY< do you buy at least once a month?
• Approximately, how much would you say you spend on >INSERT YOUR PRODUCT/SERVICE CATEGORY< per month?
• What is stopping you from buying more of >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• When was the last time you tried a new >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• Please rank the following on how important or unimportant they are when deciding which >INSERT PRODUCT CATEGORY< to buy?
• Which of these brands are you aware of?
• Which of these brands have you purchased from in the last 3 months?
• How do you prefer to shop for >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• Why do you prefer to shop online?
• Why do you prefer to shop in-store?
• Thinking about the following, how often do you use/listen/watch each of these media?
• Where do you go to keep up to date with the news?
• Which social media platforms do you use daily?
• What mobile phone do you currently own?

Surely you want to talk to your current customers to understand why they buy from you and what they think about your products?

Correct! But your consumer research should definitely not end with current customers!

Here’s why you should think about broadening your research to include other groups and different market research methods :

• Current customers: This is a must! Running research to your current customers will help you understand how you can make your product or service better. These are the people who’ve spent their hard-earned cash on your products so they have a unique perspective on what kind of value you offer. In addition, understanding why your existing customer base chose your brand over others can help you create messaging that resonates with people who are still on the fence.
• Previous customers: People who used to buy your products but don’t anymore can give you valuable insight into areas you might need to improve. Perhaps your brand perception has shifted making some customers buy elsewhere, or maybe your competitors offer customers better value for money than you currently do. These are the kinds of areas you can learn about by running research to previous customers.
• Non-customers: You should also ask people who haven’t bought your products why they haven’t. That way you’ll learn what you need to improve to bring new customers in. You should ideally ask the same kinds of questions, so that you can learn about what product features you need to work on but also things like the messaging you should be putting out there to win people over.

Here are some questions that are perfect for competitive market analysis research. Some of these questions might sound similar to some from our previous section on consumer profiling—that’s because there’s often some crossover between these types of research. Consumer profiling often refers to a more general type of research that covers similar ground to market analysis. If you’re wondering how to calculate market size , questions like these would be a great starting point.

• How often do you usually purchase >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• Why do you buy >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• What types of >INSERT YOUR PRODUCT/SERVICE CATEGORY< do you buy?
• How often do you buy the following types of >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• Where do you buy your >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• Where do you find out about >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• Which of these brands have your purchased in the last 12 months?
• How would you feel if you could no longer buy >INSERT YOUR PRODUCT/SERVICE CATEGORY<?
• How important or unimportant do you find the following topics? (e.g. sustainability, diversity and inclusion, ethical supply chain)
• What could be improved about the products you currently use?

By involving consumers in the product development process, you can make sure that your products are designed to meet—and ideally exceed—their needs.

Product market research can be done at several points in the product development process, by asking potential customers in your target market questions about existing products (yours or competitors’), prototypes, or just your own early-stage product ideas.

You can dive into the customer experience, specific product features or simply find out if the product quality matches the value proposition you’re putting out there.

Sometimes you even get a surprising answer to the question: how does our product or service help people?

You might learn from the survey responses that customers are using your product in a different way than you intended, opening you up to new target markets and different product types in the future.

Asking these questions also allows you to get feedback on your designs, so that you can make necessary changes before the product is released. Here’s some inspiration for when you’re conducting product market research.

There are different types of new product development research. A key type is Jobs to be done research. This research digs into the practical reasons people buy products—the jobs they need to get done with a specific product. You use these insights to help you create products that will genuinely help consumers, and that they’ll ultimately want to buy.

• How many times have you carried out [INSERT ACTIVITY] in the last 12 months?
• How much time would you typically spend on this [INSERT ACTIVITY]?
• How important or unimportant is carrying out this [INSERT ACTIVITY]?
• How satisfied or unsatisfied do you feel when carrying out this [INSERT ACTIVITY]?
• What is the best thing about carrying out [INSERT ACTIVITY]?
• How does carrying out [INSERT ACTIVITY] make you feel? Please select all that apply
• What particular problems or challenges do you run into while carrying out [INSERT ACTIVITY]?

When you’re cooking up your brand’s next product, you’ll want to go through a concept testing phase. This is where you ask consumers what they think about your idea and find out whether it’s likely to be a success. Here are some of the questions you could ask in your concept testing research.

• To what extent do you like or dislike this idea/product? [ATTACH IMAGE]
• What do you like about this idea/product?
• What do you dislike about this idea/product?
• Is easy to use
• Sounds tasty
• Is good quality
• Is Innovative
• Is different from others
• Purchase this product
• Replace the product I currently own with this
• What other products this idea/product reminds you of? Please provide as much detail as possible including the product name.
• What feature(s), if any, do you feel are missing from this product?
• How would you improve this idea/product? Be as descriptive as possible!
• What issues do you solve through the use of this product?
• When can you see yourself using this product? Please select all that apply.
• The price for this product is $25.00 per item. How likely or unlikely would you be to buy this product at this price?

Get inspired with NPD survey templates

Our in-house research experts have created New Product Development (NPD) survey templates to give you the perfect starting point for your product research!

Does the perspective of new customers change over time? How do you compare to other brands, and how do you become the preferred brand in your market and increase that market share?

Brand perception and brand awareness are super important metrics to track. These insights can be used to improve customer experience and satisfaction on a higher level than just product: the relationship you have with your customers.

This research can also help you understand how to reach the holy grail of branding: turning loyal customers into brand ambassadors.

You should also remember to ask marketing research questions about your brand to existing and potential customers.

Existing customers might have a different view after having interacted with your team and products, and you can use that to manage the expectations of your target customers down the line. And potential customers can help you understand what’s holding them back from joining your customer base.

Top tip: it’s completely fine (and super beneficial!) to run brand tracking into your competitors’ brands as well as your own. Replicating research for different brands will give you a tailored benchmark for your category and position.

Here are some key questions to ask in your brand tracking research.

• Which of the following, if any, have you purchased in the past 12 months?
• Thinking about >INSERT YOUR CATEGORY<, what brands, if any, are you aware of? Please type in all that you can think of.
• Which of these brands of facial wipes, if any, are you aware of?
• Which of these facial wipe brands, if any, have you ever purchased?
• Which of these facial wipe brands, if any, would you consider purchasing in the next 6 months?
• e.g. Innovative
• Easy to use
• Traditional
• We’d now like to ask you some specific questions about >INSERT YOUR BRAND<.
• When did you last use >INSERT YOUR BRAND<?
• What do you like most about >INSERT YOUR BRAND<?
• What do you like least about >INSERT YOUR BRAND<?
• How likely would you be to recommend >INSERT YOUR BRAND< to a friend, family or colleague?
• Why did you give that score? Include as much detail as possible
• In newspapers/magazines
• On Instagram
• On Facebook
• On the radio
• Through friends/family/colleagues
• When did you last use >INSERT MAIN COMPETITOR BRAND<?
• How likely would you be to recommend >INSERT MAIN COMPETITOR BRAND< to a friend, family or colleague?

Kick off your brand tracking with templates

Track your brand to spot—and act on!—how your brand’s perception and awareness affects how people buy. Our survey templates give you the ideal starting point!

When it comes to pricing your product, there’s no need to wing it—a pricing survey can give you the insights you need to arrive at the perfect price point.

By asking customers questions about their willingness to pay for your product, you can get a realistic sense of what price point will be most attractive to them and, not unimportant, why.

Top tip: good pricing research can be tough to get right. Asking how much people would theoretically be willing to pay for a product is very different from them actually choosing it in a shop, on a shelf next to competitors’ products, and with a whole load of other economic context that you can’t possibly test for. Price testing is useful, but should sometimes be taken with a pinch of salt.

Here are some questions you could use in your pricing research.

• Which of the following product categories have you bought in the last 12 months?
• How often do you currently purchase >INSERT YOUR CATEGORY<?
• At what price would you consider this >INSERT PRODUCT CATEGORY< to be so expensive that you would not consider buying it? (Too expensive)
• At what price would you consider this >INSERT PRODUCT CATEGORY< to be starting to get expensive, so that it is not out of the question, but you have to give some thought to buying it? (e.g. Expensive)
• At what price would you consider this >INSERT PRODUCT CATEGORY< to be a bargain—a great buy for the money? (e.g. cheap)
• At what price would you consider this >INSERT PRODUCT CATEGORY< to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)
• How much do you currently pay for >INSERT PRODUCT CATEGORY<? Please type in below
• Thinking about this product, please rank the following aspects based on how much value they add, where 1 = adds the most value 10 = adds the least value.
• Thinking about the product category as a whole, please rank the following brands in order of value, where 1 is the most expensive and 10 is the least.

Formulating market research questions can be tricky. On the one hand, you want to be specific enough that you can get tangible, useful answers. But on the other hand, you don’t want to ask questions that are so difficult or unclear that respondents will get frustrated and give up halfway through.

Think about what answers you need and what actions you are hoping to take based on those answers.

We’ll help you get started with a list of steps to take when formulating your own market research questions, and putting them together in a survey that makes sense.

1. Define your research goals and link them to actions you can take

Before you can write great market research questions, you need to know what you want to learn from your research.

What are your goals? What do you want to find out? Once you have a clear understanding of your goals, you can start brainstorming questions that will help you achieve them.

2. Know your target market and the language they use

Who are you conducting market research for? It’s important to know your audience before you start writing questions, as this will help you determine the best way to phrase them.

For example, if you’re conducting market research for a new product aimed at teenagers, you’ll want to use different language than if you were conducting research for a new financial planning service aimed at retirees.

3. Keep it simple, and break things into smaller pieces

Don’t make your questions too complicated. Stick to simple, straightforward questions that can be easily understood by your target audience.

The more complex your questions are, the more likely it is that respondents will get confused and provide inaccurate answers.

If you feel a question is too difficult, see if you can break it up into smaller pieces and add follow-up questions on top.

And don’t ever load two questions into one! This falls into Consumer Research 101, but it’s amazing how often it happens. Instead of ‘What’s your favorite chocolate bar, and why?’ ask two questions: ‘What’s your favorite chocolate bar?’ and ‘Why is this your favorite chocolate bar?’

4. Be super specific

Make sure your questions are specific enough to get the information you need. Vague questions will only lead to vague answers.

For example, instead of asking ‘What do you think of this product?’, ask ‘What did you think of the taste of this product?’ or ‘What did you think of the packaging of this product?’.

5. Avoid leading questions

Leading questions are those that suggest a particular answer or course of action. For example, instead of asking ‘Do you like our new product?’, which suggests that the respondent should like the product, try asking ‘What are your thoughts on this product?

This question is neutral and allows the respondent to answer freely without feeling pressured in any particular direction. It’s also brand-neutral: people answering this question will have no idea who’s asking, and their opinion won’t be biased as a result.

6. Make sure your question is clear

It’s important that your question is clear and concise so that respondents understand exactly what they’re being asked. If there is any ambiguity in your question, respondents may interpret it in different ways and provide inaccurate answers.

Always test your questions on a few people before sending them to a larger group to make sure they understand what they’re being asked.

7. Avoid loaded words

Loaded words are those with positive or negative connotations that could influence the way respondents answer the question. For example, instead of asking ‘Do you love this product?’, which has a positive connotation, try asking ‘What are your thoughts on this product?’

This question is neutral and allows the respondent to answer freely without feeling pressured in any particular direction

8. Make sure the question is answerable

Before you include a question in your market research survey, make sure it’s actually answerable. There’s no point in asking a question if there’s no way for respondents to answer it properly. If a question isn’t answerable, either revise the question or remove it from your survey altogether.

9. Use an appropriate question type

When designing your market research survey, be sure to use an appropriate question type for each question you include. Using the wrong question type can lead to inaccurate or unusable results, so it’s important to choose wisely. Some common question types used in market research surveys include multiple choice, rating scale, and open-ended questions.

10. Pay attention to question order

The order of the questions in your survey can also impact the results you get from your research. In general, it’s best to start with more general questions and then move on to more specific ones later on in the survey. This will help ensure that respondents are properly warmed up and able to provide detailed answers by the time they reach the end of the survey.

Make smart decisions with the reliable insights

To make sure you make smart decisions that have real impact on your business, get consumer insights you can rely on. Here’s our rundown of the top market research tools.

Survey questions for market research are designed to collect information about a target market or audience. They can be used to gather data about consumer preferences, opinions, and behavior. Some common types of market research survey questions include demographic questions, behavioral questions and attitudinal questions.

There are many different types of market research questions that companies can use to gather information about consumer preferences and buying habits. They can be divided into different categories, like a competitive analysis, customer satisfaction or market trends, after which you can make them more specific and turn them into survey questions. These are some of the things your research questions can help you answer: – What is the target market for our product? – Who is our competition? – What do consumers think of our product? – How often do consumers purchase our product? – What is the typical customer profile for our product? – What motivates consumers to purchase our product?

When conducting market research, surveys are an invaluable tool for gathering insights about your target audience. But how do you write a market research questionnaire that will get you the information you need? First, determine the purpose of your survey and who your target respondents are. This will help you to write questions that are relevant and targeted. Next, craft clear and concise questions that can be easily understood. Be sure to avoid ambiguity, leading questions and loaded language. Finally, pilot your survey with a small group of people to make sure that it is effective. With these tips in mind, you can write a market research survey that will help you to gather the crucial insights you need.

Elliot Barnard

Customer Research Lead 

Elliot joined Attest in 2019 and has dedicated his career to working with brands carrying out market research. At Attest Elliot takes a leading role in the Customer Research Team, to support customers as they uncover insights and new areas for growth.

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100+ Market Research Questions to Ask Your Customers

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Babu Jayaram brings over 20 years of experience in sales and customer service to his role on the Qualaroo Advisory Board. With a profound understanding of sales and conversion strategies, Babu is committed to delivering exceptional results and fostering robust customer relationships. His expertise extends beyond mere management, including adept handling of support tickets, overseeing internal and customer-facing knowledge bases, and training support teams across diverse industries to ensure exceptional service delivery. Read less

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Asking the right market research questions can help you understand your target customers and map their behavior and preferences. 

But what does it actually mean?

Let’s look at a sample from a market research survey report for mapping brand awareness:

From this simple Q&A report, you can:

• Visualize the proportions of demographic segments among your audience.
• Measure how your brand is performing in comparison to others.
• Pick the top preferred brand among the customers, explore what makes it stand out, and apply the same techniques to your brand.
• See how your target market perceives brand advertisements and promotional efforts.

Now imagine if this type of data set is available for different aspects of your business – product development, marketing campaigns, optimization plans, and more.

That’s what market research does for you.

With the evolution of customer interaction points and constantly changing market trends, more and more businesses are fueling efforts to do in-depth market research, as evidenced by the steady increase in the revenue of the market research industry worldwide.

Market research can help you develop essential business strategies and maintain a competitive advantage over other brands to increase conversions and customer base.

And it all starts with asking the right questions to the right audience.

That’s why we have created this collection of 100+ market research questions to ask your target market. Each question aims to uncover a specific attribute about your customers. You can use a combination of these customer research survey questions, interviews, and othe marketing questionnaires for customers.

We have also added key tips to help you write your own effective market analysis questions if the needed.

100+ Great Market Research Questions to Ask Your Customers

The main challenge while designing and conducting research is – “What questions should I ask in my customer research survey?

That’s why we have a carefully curated list of market research questions to help you get started.

To Explore New Product Opportunities

• What was your first reaction to the product?
• Would you purchase this product if it were available today?
• What feature would you like to see on the website/product?
• Which feature do you think will help improve the product experience for you?
• Of these four options, what’s the next thing you think we should build?
• What’s the one feature we can add that would make our product indispensable for you?
• Would implementing [this feature] increase the usability of the [product name]?
• Please let us know how we can further  improve this feature.
• What problem would you like to solve with our product?

To Collect Feedback on Existing Products

• Have you heard of [product name or category] before?
• How would you feel if [product name] was no longer available?
• How disappointed would you be if you could no longer use [Product/feature name?]
• How often do you use [product name]?
• How long have you been using [product name] for?
• When was the last time you used [product name]?
• Please rate the following product features according to their importance to you.
• According to you, In which area is this product/service lacking the most? Specify below.
• How does the product run after the update?
• Rate our product based on the following aspects:
• Have you faced any problems with the product? Specify below.
• What feature did you expect but not find?
• How are you planning to use [product or service]?
• How satisfied are you with the product?

To Segment the Target Market

Please specify your age.

• Please specify your gender.
• Select your highest level of education.
• What is your current occupation?
• What is your monthly household income?
• What is your current marital status?

• What is the name of your company?
• Where is your company’s headquarters located?
• Please specify the number of employees that work in your company.
• What is your job title?
• In which location do you work?
• Which activity do you prefer in your free time?
• Which other physical activities do you take part in?
• Where is your dream holiday destination?
• Please rate the following as per their priority in your life – Family, work, and social life?
• Are you happy with your current work-life balance?
• Do you describe yourself as an optimist or a pessimist?
• How often do you give to charity?
• How do you travel to work?
• How do you do your Holiday shopping?

To Conduct a Competition Analysis

• Which product/service would you consider as an alternative to ours?
• Rate our competitor based on the following:
• Have you seen any website/product/app with a similar feature?
• How would you compare our products to our competitors? 
• Why did you choose to use our [product] over other options?
• Compared to our competitors, is our product quality better, worse, or about the same?
• Which other options did you consider before choosing [product name]?
• Please list the top three things that persuaded you to use us rather than a competitor.
• According to you, which brand best fits each of the following traits.

To Gauge Brand Awareness

• [Your brand name] Have you heard of the brand before?
• How do you feel about this brand?
• How did you hear about us?
• Describe [brand name] in one sentence.
• If yes, please tell us what you like the most about [your brand name]?
• If no, please specify the reason.
• How likely are you to purchase a product from this company again?
• If yes, where have you seen or heard about our brand recently? (Select all that apply)
• Do you currently use the product of this brand?
• Have you purchased from this brand before?
• Of all the brands offering similar products, which do you feel is the best brand?
• Please specify what makes it the best brand for you in the category.
• Which of the following products have you tried? (Select all that apply)
• On a scale of 1 to 10, how likely would you recommend this brand to a friend or colleague?

To Map Customers’ Preferences

• Have you ever boycotted a brand? If so, which brand and why?
• What influences your purchase decision more – price or quality of the item?
• How many hours do you spend on social media like Facebook, Instagram, etc.?
• How do you do your monthly grocery shopping – online or through outlets?
• How do you search for the products you want to buy?
• Rate the factors that affect your buying decision for [product].
• What persuaded you to purchase from us?
• How likely are you to purchase a product from us again?
• Please rate the following aspects of our product based on their importance to you.
• What is the most important value our product offers to you?
• Which of the following features do you use least?
• How well does the product meet your needs?

To Map Customers’ Reservations

• Is there anything preventing you from purchasing at this point?
• What’s preventing you from starting a trial?
• Do you have any questions before you complete your purchase?
• What is the main reason you’re canceling your account?
• What are your main reasons for leaving?
• What was your biggest fear or concern about purchasing from us?
• What is the problem that the product/service helped to solve for you?
• What problems did you encounter while using our [product]?
• How easy did we make it to solve your problem?
• What is your greatest concern about [product]?
• Have you started using other similar products? If yes, what made you choose that product?

To Perform Pricing Analysis

• Would you purchase the product at [price]
• According to you, what should be the ideal price of the [product name]?
• Is our product pricing clear?
• According to you, what is the ideal price range for the product?

To Collect Feedback on Website Copy

• Please rate the website based on the following aspects:
• How well does the website meet your needs?
• Was the information easy to find?
• Was the information clearly presented?
• What other information should we provide on our website?
• How can we make the site easier to use?
• What could we do to make this site more useful?
• Is there anything on this site that doesn’t work the way you expected it to?
• How easy was it to find the information you were looking for?
• Have feedback or an idea? Leave it here!
• Help us make the product better. Please leave your feedback.

To Assess Website/Product Usability

• Are you satisfied with the website layout?
• What features do you think are missing on our website?
• What features do you not like on our website?
• Was our website navigation simple and user-friendly?
• How much time did it take to find what you were looking for on our website?
• Was it easy to find the products you are looking for?
• Was the payment process convenient?

To Uncover Market Trends and Industry Insights

• Did you purchase our product out of peer influence or individual preference?
• How do you form your opinion about our product?
• Do you follow trends of the product, or do you prefer to go with what you know?
• Do discounts or incentives impact your decision-making process?

Market Research Survey Templates

One of the easiest ways to conduct market research is to use survey templates. They can help you save time and effort in creating your own market research surveys.

There are many types of market research survey templates available, depending on your objectives and target audience. Some of the most popular ones are:

• Demographic Templates: These templates help you segment your customers based on their location. It can help you tailor your marketing strategies and offers to different customer groups.

• Consumer Behavior Templates: These templates help you keep your pulse on your target market.

Industry Insights Templates: These templates help you get detailed information about your target industry and business.

Breakdown of Different Market Research Questions

The answer choices in a market research survey question can significantly impact the quality and reliability of the response data you collect from the audience.

Some answer types help categorize the audience, while others measure their satisfaction or agreement. 

So, before listing the customer research survey questions to ask your target audience, let’s understand their types:

Multiple Choice

A multiple-choice question type lets users select more than one answer from the given options. These questions are great for collecting multiple data sets using the same question and gauging people’s preferences, opinions, and suggestions .

Single Choice

In a single-choice question, the respondent can select only one answer from the given options. This question type is great for:

• Segregating the users.
• Prioritizing product updates based on user consensus.
• Disqualifying irrelevant respondents by placing the question at the start of your customer research survey.

Matrix Match

A matrix matching grid can combine multiple market research questions into one to make the survey shorter . There is only one condition – the individual questions should have the same response anchors as shown in the image below:

The questions are arranged in rows while the answer options occupy the grid columns.

Ranking Question

A ranking question can help map customers’ preferences and set priorities for product development . This question type asks the respondent to arrange the given options in their decreasing/increasing preference.

Dichotomous

A dichotomous question poses a simple yes or no scenario to the respondent. These question types can help disqualify irrelevant people from the survey and categorize the users into two groups .

Likert Scale

Likert scale market research questions can help you measure the extent of respondents’ agreement/disagreement with the given statement . The answer options are arranged from positive to negative sentiments or vice-versa, with the neutral option in the middle.

There are two types of Likert scales: 5-point and 7-point .

Open-ended market questions let you explore the respondents’ minds without adding any restrictions to the answer . This question type is followed by a blank space for the respondent to add a free-text response.

You can add an open-ended question as a follow-up after the first question to explore the reasons for the customer’s previous answer. It also lets you collect more in-depth information about their issues, pain points, and delights.

Tools like Qualaroo offer tons of different question types for your surveys. Just pick the question and match its answer option type from the drop-down. To make it more effective, you can add branching to the survey.

How to Write Your Marketing Research Questions

It’s imperative to have a dedicated repository of market research questions for your surveys. But nothing’s better than crafting your questions.

For this, you need to sit with your team and discuss what information you require from the customers. It lets you analyze and document how much data you already have in your system, which can help set the market research scope.

We have listed some questions you need to ask yourself before asking market research questions to your potential customers or target market:

Audience Segmentation Questions

Audience segmentation questions help to size up your target market and provide a granular view of the audience . Not all customers are equal, and audience segmentation makes it possible to focus on each group individually to address their issues, fears, and expectations.

Here’s what you need to know before you start writing customer research survey questions to understand your audience:

• Do we understand the demographics of the new market we are trying to target? (Age, location, ethnicity, education, company, annual income, etc.)
• What are the locations that drive the most customers to our business? How are these locations different from others?
• What are the interests, preferences, and fears of people from our new target market? Have we addressed these situations for our current customer base?
• What are the psychographics attributes of the current customers and potential market? Are we targeting these in our campaigns?
• What are the most popular engagement channels for our customers? Which channels drive the most traffic to our website?
• Do we have enough data to perform value segmentation to separate high-value customers from low-value customers? 
• How often do these high-value customers make a purchase?

Product-Based Market Research Questions

Product-based market research questions can produce precious insights to channel into your product development and optimization strategies . You can see how changing technology affects customers’ behavior, what new features they want to see in your product, and how they perceive your products and services over the competition.

Start by gathering information about the following:

• How does our product compare to the competition based on the features?
• What products do our competitors offer?
• What new features do customers want to see in our products? Do we have a product roadmap to deliver these updates?
• What unique solutions do our products offer? What is the value proposition that reflects this offering?
• Does our product incorporate the latest technological advancements?
• What channels do we use to collect product feedback from our users?
• What are customers’ preferences while choosing our products over competitors?

Pricing Market Research Questions

Pricing analysis can help you make your product more affordable to different customer segments while maintaining the desired gross margin. It also lets you restructure the pricing tiers to provide features depending on the customers’ requirements and company size .

Watch: (1/5) Supercharge Your Revenue With Data-Driven Pricing

Your sales and marketing team can help you hone in on the market research questions to ask your customers for running pricing analysis:

• Do the customers ever complain about the difficulty in finding the pricing information?
• What is the pricing structure of our competitors for the same products? What features do they include for a specific price?
• How do customers find our pricing when compared to the competitors?
• Do our products provide value for money to the customers? Does the sales pitch reflect this point?
• Can we restructure the pricing, and how will it affect the revenue?
• Are there any customer segments that have high-value potential but find the current pricing unaffordable? What are the plans for such customers?
• Are we in a situation to offer a basic free plan to encourage customers to try our product before upgrading?
• What promotions can we run to attract more customers?
• Should we target customers based on income, company size, or type of solution to set our product prices?

Brand Reputation Market Research Questions

A brand reputation questionnaire for marketing research gives you information on how well your target market knows about your brand. You can uncover previously unidentified channels to increase brand awareness and find potential customers to promote your brand .

Start by gauging what customers are saying about your brand:

• Which channels receive mentions of our brand? Are these posts positive or negative?
• Do we have a system in place to analyze and monitor these reviews and posts?
• What are the reviews of our brand on different sites? What is the overall impression of our brand in the market?
• How are we currently addressing the negative reviews and complaints? What do our customers think about the handling process?
• What is the impression of our brand in our target market?
• What brand awareness campaigns are our competitors running?
• Is our brand among the top choices of our target customers?

Advertisement & Campaign-Based Questions

These customer research survey questions let you assess the effectiveness of your current value propositions and campaigns . You can channel the customer insights into your advertising strategies to design targeted campaigns for different customer segments to reduce the overall acquisition cost and increase conversions.

Ask the following questions to collect information about the different marketing campaigns that are performing:

• What are the best modes to run the advertisement campaigns to reach our target audience?
• What is the estimated lifetime value of customers acquired from current campaigns? Is it higher or lower than the acquisition costs?
• Which campaigns bring the most ROI and why?
• How well do our advertisements present our value proposition to the customers? Do they address customers’ fears and expectations to attract them?
• Are we running A/B tests to improve our online campaigns? How are we gathering data to build the A/B test hypotheses – surveys, heatmaps, eye tracking, etc.?
• What advertisement campaigns do our competitors run?

7 Question Types to Use in Market Research Surveys

We mentioned earlier that market research questions provide important data for different operations like product development, marketing campaigns, sales pipeline and more.

But to what extent?

Let’s break it down to individual processes and understand how insights from customer research surveys can impact them:

To Know Your Target Market

Understanding your target audience is the fundamental aspect of market research, be it a new target market or existing customers. If you know what marketing research survey questions to ask your target market, you can identify different customer types’ unique traits and preferences.

The data can help you segment the users based on demographic, psychographic, geographic, and other attributes. These include their behavior, purchase preferences, age, location, habits, delights, frustrations, and more.

You can then create various customer personas and fuel your sales strategies to maximize ROI.

Case study – How Avis increased its revenue per customer

Avis, a leading car rental company, was looking to enhance customer experience by offering useful car add-ons like navigation systems, child seats, insurance, etc., to customers with their booking. So, it reached out to AWA Digital to find a way to promote these products and increase their sales.

AWA digital implemented customer research campaigns using targeted surveys to determine which add-ons were popular among the customers and why. 

Using these insights, the team added an interstitial pop-up just before the booking page to show relevant add-ons to the customers.

This simple update dramatically increased the sales of add-on items and helped Avis generate more revenue per customer.

Read the entire case study here .

To Plan the Product Roadmap

A product roadmap is a visual representation of the current status of your product and planned updates over time. It shows a high-level summary of planned activities and priorities for different teams to take the product to the next level.

Steve Jobs famously said – “You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology then try to figure out where to sell it.”

And market research helps to align your product strategies with the customer demand. Using targeted marketing survey questions, you can gauge what new features or functionality customers want to see in your products.

It helps to plan product development strategies based on customers’ consensus to prioritize the ideas that can have the most impact on customers and replace intuition-based approaches with data-backed decisions.

Customers’ demands change with market trends and technological advancements. That’s why your product map also needs to evolve constantly with time to reflect these changes in your product development cycle.

By designing targeted market research questions to ask the customers, you can uncover their expectations to deliver optimal product solutions. 

That’s what our next case study demonstrates.

Case study – How customer research drives Twilio’s operations  

Twilio, a cloud communications platform places customer discovery and research at the core of their product development strategies. It helps its teams to anticipate customer needs in a constantly changing market.

Lack of time and budget are the two biggest challenges that the company faces in its product development cycle. So, the team uses targeted market research questionnaires for a product to understand the challenges the customers face today and the ones they will face tomorrow. 

With an abundance of ideas and no time to test them all, the feedback data from surveys is used to prioritize the hypotheses to run the tests. It makes the process more efficient and effective in producing positive results. 

This data-backed approach is used across 18 different teams at Twilio to release new functionality every week and deliver optimal solutions to the clients.

Read the complete case study here .

To Reduce Acquisition Costs

Your customer base consists of multiple customer segments with different preferences and purchase potential. That’s why you cannot sell to everyone and need to find the right audience for your products.

If an acquired customer doesn’t bring in more revenue than it costs to acquire them, it will increase your acquisition costs over time.

We don’t want that, do we?

For example, let’s say you are targeting the entire market population using the same campaign. If your acquisition cost per customer is $300 and you acquire 20 customers from one campaign, you need to make more than $6000 to register profits.

The difficulty is you don’t know about these customers’ purchase behavior and capacity, so you cannot be sure if you will reach your goals. It adds unnecessary risks to your marketing ventures.

But, if you were targeting a specific segment with high income, regular shopping habits, or proven history of brand loyalty, You can obtain better results.

Now, the question is – 

How will you separate these potential long-term customers from one-time buyers and high-value targets from other segments?

One way to do this is by building customer personas using the data from the market research survey questions. A buyer persona defines different attributes of a particular customer segment so you can hone in on the right audience to funnel your marketing efforts.

Here’s what a typical persona includes:

• Target regions
• Target demographic (age, marital status, gender)
• Ideal psychographics (hobbies, social channels, activities they indulge in, goals)
• Preferred interaction channels
• Favorite brands and products
• Total revenue till date
• Estimated lifetime value

Once you have a clearer picture of different customers, you can find high-value prospects with the potential to be long-term customers looking for product solutions that your business offers. 

You can then design the correct pitch using the market research data to bring in these customers and control the overall acquisition costs.

For example:

• Plugin the demographic and psychographic data into CRM software like BIGContacts or Salesforce to convert high-value targets.
• Use your CRM to create segmented lists of prospects based on estimated value, location, current status, and more. Then target these groups individually with personalized value propositions to increase conversion rates.
• Identify their preferred mode of communication and technographic inclinations to find the right opportunities to pitch your product offering at the precise moment.

Even if acquiring and retaining such customers costs more, their overall revenue can balance the acquisition costs to deliver higher profits.

To Design Targeted Marketing Campaigns

By knowing how your target audience behaves and interacts with your business, you can find the exact opportunities to target them with personalized campaigns.

• You can use mail campaigns to target website users with app-exclusive offers to encourage them to download your app and improve app adoption.
• Add in-app broadcast messages about upcoming offers, exclusive membership benefits, and other incentives for new users to push them towards the end of the funnel.
• Create multiple landing pages to target different customer types.
• Design location-based ad campaigns with personalized value propositions based on audience preferences and problems at each location. 

Case Study – How Canon’s campaigns generated 700% ROI

AWA digital was tasked by Canon, one of the biggest electronics companies worldwide, to assess and increase the demand for their products in different geographies. So, the AWA team conducted customer research using target market survey questions and discovered the following attributes about customers’ purchase behavior and reservations:

• In some regions, people were reluctant to spend money on a Canon camera as they weren’t sure if Canon was an authoritative brand.
• In other regions, authority was not as important to the users.

Using these insights, AWA optimized the ads campaigns’ messaging for different locations to include what consumers deemed important purchase factors.

The results?

With in-depth customer feedback, Canon generated an overall ROI of 700% in all regions using personalized campaigns to target the audience.

To Improve Brand Awareness

Whether you are into soft drinks or not, You probably would have heard of Coca-Cola’s 2011 Share-A-Coke ad. This single campaign put the Coke brand back on the map and reversed the 10-year steady decline in sales in the US.  

Coke understood what motivates their customers and delivered a product offering that appealed to the masses to increase its brand equity- the excitement to get a Coca-Cola bottle with their name on it.

How did they do it?

In 2011, Coca-Cola rolled out its share-a-coke campaign in Australia. The company debranded the traditional Coke logo from the bottle and replaced it with the phrase “Share a Coke with” followed by a name.

The campaign used the list of the country’s most popular names (nicknames). The purpose was to make people go out and find the Coke bottle with their name on it and share it with their friends. The campaign was subsequently rolled out in 80 countries.

How did it impact Coca-Cola as a brand:

• In Australia, it’s estimated that the campaign increased Coke’s share by 4% and increased consumption among young adults by 7%.
• #ShareACoke became the top trending hashtag on Twitter globally and received over 1 billion impressions.
• In the USA, the campaign increased Coke’s market share by over 2% and brought 11% more sales compared to the previous year.

It’s not limited to big brands only.  

Understanding the customers and placing your product’s value offering along with their habits, lifestyle, and behavior can help you extend your brand’s reach.

Today, there are multiple touchpoints to connect with your customers and map their journey to uncover their issues, motivations, and fears to address in your campaigns.

• Monitor brand mentions on social media and engage with the users to cultivate an online community and promote your brand.
• Reach out to satisfied customers and turn them into your brand ambassadors.
• Use targeted ad campaigns that connect people’s emotions and general behavior to imprint your brand’s image in their minds.

Quick Tips for Writing Awesome Market Research Survey Questions

With the inter-team research complete, you are ready to write your own market research questions to ask your target audience. Keep these general dos and don’ts in mind to ensure that the market survey fulfills the purpose without affecting the data quality or response rate.

Use Mutually Exclusive Response Options

If you are using response anchors with specific ranges like age group or income, check that the options do not overlap . Otherwise, it will produce an irregular data set.

Please specify your age:

In the above example, the respondent lying on either extremity of the given age ranges may get confused on which option to choose. For example, a 28-year-old respondent can choose from both second or third options.

Plus, two different respondents of the same age may select different options, which will skew your demographic data.

You can avoid this confusion by creating mutually exclusive groups as shown below:

Always Add A “Not Applicable” Or “Rather Not Say” Option

Since market research questions extract personal information, some respondents may not want to share such details with you. These include questions about age, income, gender, hobbies, social activities, and more.

Forcing such questions on the customers without allowing them to skip can irate them and lead to survey abandonment .

That’s why you can also use Qualaroo’s skip and branching logic to create smart surveys that only ask relevant questions to your respondents based on their previous answers.

Calculate the Required Sample Size

Sample size plays a vital role in your market research questions to determine the reliability of your response data.

If the response volume is low, the results may not be conclusive to point towards customers’ consensus. On the other hand, a larger sample size than required means a waste of the company’s valuable resources and time.

That’s why it’s important to calculate the required sample size to estimate the number of responses you need for your market research survey questions.

You can use any survey sample size calculator available online to get started. Just fill in the required details to get the required sample size.

For example, to reach a statistical significance of 99%, you need at least 3145 responses to your market research questionnaire.

Consider Adding Incentives

Studies show that incentivized customer research surveys or questionnaires fetch higher response rates than general surveys.

The incentives encourage customers to invest their time in a survey and get something in return.

It means creating a gated questionnaire for market research can help you reach the required sample size quickly . The incentive can be a simple discount code, free shipping coupon, free ebook, or other freebies.

However, there is a possibility that irrelevant respondents may fill out the survey randomly just to get to the offer, which may skew the results. You can use screening questions to filter out unsuitable respondents.

Avoid Double-Barreled Market Research Questions

A double-barreled question poses two questions into one. The problem with such questions is that the respondent may have opposing views about the two statements in the questions. It makes it harder for them to choose one answer from the options .

“Please rate the [product name] on a scale of 1-10 based on overall quality and price?”

Here, the respondent may find the product quality appreciable while thinking it to be overpriced at the same time. In such a case, they may skip the question or select any option randomly.

You can easily sidestep this hurdle by breaking your double-barreled market research question into two to make it less confusing for the respondents.

Importance of Market Research

We mentioned earlier that market research questions provide important data for different operations like product development, marketing campaigns, sales pipeline, and more.

Understanding your target audience is the fundamental aspect of market research, be it a new target market or existing customers. If you know what customer research survey questions to ask your target market, you can identify different customer types’ unique traits and preferences.

AWA Digital implemented research campaigns using targeted customer research surveys to determine which add-ons were popular among the customers and why.

Steve Jobs famously said – “You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and then try to figure out where to sell it.”

And market research helps to align your product strategies with the customer demand. Using targeted customer research survey questions, you can gauge what new features or functionality customers want to see in your products.

Image Source: Slide Team

By designing targeted market research questions to ask the customers, you can uncover their expectations to deliver optimal product solutions.

Case study – How customer research drives Twilio’s operations

Twilio, a cloud communications platform, places customer discovery and research at the core of its product development strategies. It helps its teams to anticipate customer needs in a constantly changing market.

Lack of time and budget are the two biggest challenges that the company faces in its product development cycle. So, the team uses targeted market research questionnaires for a product to understand the challenges the customers face today and the ones they will face tomorrow.

With an abundance of ideas and no time to test them all, the feedback data from customer research surveys is used to prioritize the hypotheses to run the tests. It makes the process more efficient and effective in producing positive results.

Your customer base comprises multiple customer segments with different preferences and purchase potential. That’s why you cannot sell to everyone and need to find the right audience for your products.

For example, let’s say you target the entire market using the same campaign. If your acquisition cost per customer is $300 and you acquire 20 customers from one campaign, you must make over $6000 to register profits.

But, if you were targeting a specific segment with high income, regular shopping habits, or a proven history of brand loyalty, you could obtain better results.

Now, the question is –

Image Source: brightspark

• Plug the demographic and psychographic data into CRM software like BIGContacts or Salesforce to convert high-value targets.
• Use your CRM to create segmented lists of prospects based on estimated value, location, current status, and more. Then, target these groups individually with personalized value propositions to increase conversion rates.

• Add in-app broadcast messages about upcoming offers, exclusive membership benefits, and other incentives for new users to push them toward the end of the funnel.

AWA Digital was tasked by Canon, one of the biggest electronics companies worldwide, to assess and increase the demand for their products in different geographies. So, the AWA team conducted a customer research survey using target market questions and discovered the following attributes about customers’ purchase behavior and reservations:

• In other regions, authority was not so important to the users.

Whether you are into soft drinks or not, you probably would have heard of Coca-Cola’s 2011 Share-A-Coke ad. This single campaign put the Coke brand back on the map and reversed the 10-year steady decline in sales in the US.  

Coke understood what motivates its customers and delivered a product offering that appealed to the masses to increase its brand equity- the excitement to get a Coca-Cola bottle with its name on it.

• In Australia, it’s estimated that the campaign increased Coke’s share by 4% and consumption among young adults by 7%.

It’s not limited to big brands only. 

Market Research: A Key to Your Business’ Success

Market research is a vital process for any business wanting to understand its customers and market better. By asking the right questions and using the right tools like Qualaroo, you can gain valuable insights that can help you improve your products or services, enhance your customer experiences, and grow your business.

In this blog, we have shared some of the best market research questions to ask your customers, as well as some of the best customer research survey templates to find market trends and industry insights. We hope that this blog has helped you learn more about market research and how to conduct it effectively.

About the author

Dwayne charrington.

Dwayne Charrington is an expert in UX design and user research, showing a strong grasp of how to improve user interfaces and interactions. He explores a wide range of topics, including lead generation, feedback management, the importance of survey accessibility, and how new technologies like AI and VR are changing how users interact with products. He shares insights on creating clear navigation, using A/B testing to make smarter design choices, and the power of storytelling in UX. Dwayne also focuses on optimizing mobile experiences and champions privacy-by-design, ensuring users feel satisfied, secure, and valued.

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Market research questions: what to ask and how.

9 min read Whether you’re looking for customer feedback, product suggestions or brand perception in the market, the right market research questions can help you get the best insights. Learn how you can use them correctly and where to begin.

What is market research?

Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.

For example, this could be an online questionnaire , shared by email, which has a set of questions that ask an audience about their views. For an audience of target customers, your questions may explore their reaction to a new product that can be used as feedback into the design.

Why do market research?

When you have tangible insights on the audience’s needs, you can then take steps to meet those needs and solve problems. This mitigates the risk of an experience gap – which is what your audience expects you deliver versus what you actually deliver.

In doing this work, you can gain:

• Improved purchase levels – Sales will improve if your product or service is ticking all the right buttons for your customers.
• Improved decision making – You can avoid the risk of losing capital or time by using what your research tells you and acting with insights.
• Real connection with your target market – If you’re investing in understanding your target audience, your product and service will more likely to make an impact.
• Understand new opportunities – it might be that your research indicates a new area for your product to play within, or you find potential for a new service that wasn’t considered before.

Get started with our free survey maker

Who do you ask your questions to?

Who to target in your market research is crucial to getting the right insights and data back. If you don’t have a firm idea on who your target audiences are, then here are some questions that you can ask before you begin writing your market research questions:

• Who is our customer currently and who do we want to attract in the future?
• How do they behave with your brand?
• What do they say, do and think?
• What are their pain points, needs and wants?
• Where do they live? What is the size of our market?
• Why do they use us? Why do they use other brands?

We’ve put together some questions below (Market research questions for your demographics) if you wanted to reach out to your market for this.

With the answers, you can help you segment your customer market, understand key consumer trends , create customer personas and discover the right way to target them.

Market research goals

Give yourself the right direction to work towards.There are different kinds of market research that can happen, but to choose the right market research questions, figure out your market research goals first.

Set a SMART goal that thinks about what you want to achieve and keeps you on track. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. For example, a good SMART business goal would be to increase website sales for a top product by 10% over a period of 6 months.

You may need to review some strategic business information, like customer personas and historical sales data, which can give you the foundation of knowledge (the ‘baseline’) to grow from. This, combined with your business objectives, will help you form the right SMART targets tailored to your teams.

Types of market research questions

Now that you have your SMART target, you can look at which type of market research questions will help you reach your goal. They can be split into these types:

• For demographics
• For customers
• For product

Market research questions for your demographics

Demographic information about your customers is data about gender, age, ethnicity, annual income, education and marital status. It also gives key information about their shopping habits.

Here are some questions you can ask in your market research survey:

• What is your age / gender / ethnicity / marital status?
• What is the highest level of education you have achieved?
• What is your monthly income range?
• What methods of shopping do you use?
• What amount do you spend on [product/brand/shopping] each month?
• How regular do you shop for [product/brand]?

Learn more about the demographic survey questions that yield valuable insights .

Market research questions for your customer

These questions are aimed at your customer to understand the voice of the customer — the customer marketing landscape is not an one-way dialogue for engaging prospects and your customer’s feedback is needed for the development of your products or services.

• How did we do / would you rate us?
• Why did you decide to use [product or service]?
• How does that fit your needs?
• Would you recommend us to your friends?
• Would you buy from us again?
• What could we do better?
• Why did you decide to shop elsewhere?
• In your opinion, why should customers choose us?
• How would you rate our customer experience?

Learn more about why the voice of the customer matters or try running a customer experience survey.

Market research questions for your product

These questions will help you understand how your customers perceive your product, their reactions to it and whether changes need to be made in the development cycle.

• What does our [product or service] do that you like or dislike?
• What do you think about [feature or benefit]?
• How does the product help you solve your problems?
• Which of these features will be the most valuable / useful for you?
• Is our product competitive with other similar products out there? How?
• How does the product score on [cost / service / ease of use, etc.]?
• What changes will customers likely want in the future that technology can provide?

There are also a set of questions you can ask to find out if your product pricing is set at the right mark:

• Does the product value justify the price it’s marketed at?
• Is the pricing set at the right mark?
• How much would you pay for this product?
• Is this similar to what competitors are charging?
• Do you believe the price is fair?
• Do you believe the pricing is right based on the amount of usage you’d get?

Have you tried a pricing and value research survey to see how much your target customers would be willing to pay?

Market research questions for your brand

How does the impact of your products, services and experiences impact your brand’s image? You can find out using these questions:

• What do you think about our brand?
• Have you seen any reviews about us online? What do they say?
• Have you heard about our brand from friends or family? What do they say?
• How likely are you to recommend our brand to a friend?
• Have you read the testimonials on our own channels? Did they have an impact on your decision to purchase? How?
• When you think of our brand, what do you think/ feel / want?
• How did you hear about us?
• Do you feel confident you know what our brand stands for?
• Are you aware of our [channel] account?

Learn more about brand perception surveys and how to carry them out successfully.

How to use market research questions in a survey

For the best research questionnaires, tailoring your market research questions to the goal you want will help you focus the direction of the data received.

You can get started now on your own market research questionnaire, using one of our free survey templates, when you sign up to a free Qualtrics account.

Drag-and-drop interface that requires no coding is easy-to-use, and supported by our award-winning support team.

With Qualtrics, you can distribute, and analyse surveys to find customer, employee, brand, product, and marketing research insights.

More than 11,000 brands and 99 of the top 100 business schools use Qualtrics solutions because of the freedom and power it gives them.

Get started with our free survey maker tool

Related resources

Market intelligence 10 min read, marketing insights 11 min read, ethnographic research 11 min read, qualitative vs quantitative research 13 min read, qualitative research questions 11 min read, qualitative research design 12 min read, primary vs secondary research 14 min read, request demo.

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Home | Blog | 79 Market Research Questions For Better Results

79 Market Research Questions For Better Results

By Magellan Solutions

Updated on August 4, 2023

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Valuable answers come from practical questions.

In this article, you’ll learn about the top market research questions you can ask to obtain valuable insights from your potential and existing market.

What you’ll learn:

What is market research, how to write market research questions, examples of market research questions.

• For new businesses
• For a new product
• For existing customers
• For potential customers
• For competitive analysis
• For customer service improvement

Market research is the systematic process of getting and analyzing feedback from different market segments. Using this approach, you can identify the potential of your product or service when offered to a specific consumer demographic.

In other words, it helps you find the right customers to patronize your business. It also enables you to determine the pain points of your target market. Through this, you can develop or improve products or services that can resolve the struggles of your existing customers or target audience. 

It has three main methods:

• Online survey – This tool can gather information from a sample population online. To help you get started, check out some of the methods for conducting surveys: – If you are starting a business, you can begin by utilizing email and social media to send survey questions or polls to your target market.- You can also embed it into your website or app, but since it is a reactive method, the chances of getting feedback are lower.- If you think you have the budget for it, you can send it to paid survey sites to get higher response rates.
• Phone interview – Have you experienced receiving cold calls from certain companies asking about your opinion on a particular product or service? If yes, then you’re probably familiar with market research. A phone interview is a proactive way of conducting market research surveys. It guarantees you a faster and more accurate response from your target demographics. Some companies outsource to a survey call center to expand their reach while saving time and money.
• Face-to-face interviews – This is the traditional way of conducting customer surveys. It is one of the best ways to get actual, first-hand opinions. Unlike the first two methods, it requires you to go out to the street and into the houses of your sample respondents. Here, you can encourage consumers to participate by giving freebies or samplers. While this is an excellent way to build personal relationships with your ideal customers, it is not as efficient as phone interviews and online surveys.

Aside from gathering first-hand consumer data, you can also keep track of economic trends .

Secondary information provided by existing sources enables you to kick-start your market research. It gives general and quantifiable data on industry trends, demographics, and potential competitors.

Some of the best secondary information sources include government census data, statistics and research reports published by independent market research firms, and business news.

It’s easy to think of and write questions right off the bat. But first, make sure you’re square on the following details:

• What is the problem you want to solve?
• What are your goals/objectives?
• Who is your target audience?

From there, you can start brainstorming questions that would provide insightful information for your marketing, sales, and research and development departments.

Here are some things you can consider that will add depth and dimension to your market research process:

• Demand is the number of products consumers are willing to purchase at any given time.
• Market size – the number of potential consumers within a specific market.
• Customer demographics – any given sector of a population segmented using different factors such as age, gender, occupation, income, location, etc.
• Location – the place where the target market resides.
• Market saturation – the number of similar products available to target customers.
• Economic indicators – any economic activity in the location of your business that is presented in metric format.
• Pricing – the cost of products or services based on target consumers’ economic status and competitors’ current pricing.

Once you’ve listed enough questions based on some of these elements, the next step is to select questions that bring you closer to your objectives. Make sure to remove those that won’t give enough value.

While answering those questions, create a clear picture or a registry of the possible target audience response. Ask only what is necessary to prevent your respondents from getting bored. Remember that if it takes too long, they might get triggered to answer questions hastily.

Also, keep your market research process simple. Through this, you will not only keep the attention of your respondents, but it will also enable you to obtain valuable answers.

Do you still find yourself struggling to come up with appropriate market research questions? If yes, check out these examples and carefully select what you need.

Market research questions for new businesses

If you’re opening a new business, it pays to gather extensive information about the industry, market size, target audience’s buying behaviors, competitors, and competitive advantage. 

• Who are your target customers?
• What are the core problems of your customers?
• What is your product or service?
• How can your product or service solve the problems of your customers?
• Does your product fit into the current market? 
• Is it possible to create a new market for your product?
• What is the current market size? What is the potential size of the market?
• Will the market size grow or contract? Why?
• What are the buying habits in the market? How can we exploit them?
• What are the existing segments of the market?
• In which segments do you plan to compete?
• Which of the segments are growing, and which are contracting?
• Who are your direct competitors? What are their strategies for attracting customers?
• What is your competitive advantage?
• Where do you plan to establish your business?
• What is the current economic status of your target customers from that location?
• How much do you plan to charge your customers for availing of your products or services?
• How much are you going to spend on customer acquisition?

When starting a new business, position yourself as an expert. This means having in-depth knowledge about your customers, the industry, the market trends, and competitors.

It is essential to curate questions that can show you opportunities to succeed. Assess your edge over your competitors. For example, you can ask your target market how your competitors can improve their products or services. Once you’ve analyzed their answers, it will be easier to figure out what you can add or enhance to meet customer expectations.

Market research questions for new product launch

Expanding your product line also requires lots of research and market testing. Here are some of the questions you can ask.

• How do you plan to test your new product?
• What will you test? (Product, marketing collaterals, marketing message, etc.)
• Where will you find users who will test the product?
• How high is the current demand for your new product?
•  How are you going to promote it?
• What channels are you going to use?
• Where do you plan to promote it?
• Who will be your market?
• How much do your competitors charge for a similar product?

Before launching a new product, you must know your target customers, the demand for the product, your marketing or advertising strategy, and your possible competitors.

Questions to ask existing customers

When researching existing customers, the main goal is to find out how they feel about your brand. Since they have first-hand experience using your products, they are the ones who can show you their strengths and weaknesses.

You can use a rating scale or a checklist for these questions. This way, it will be easier for your customers to answer your survey.

Checklist with ‘other’ option in case the answer isn’t indicated on your survey form:

• How did you hear about us?
• How long have you been our customer?
• What problem does our product solve for you?
• What features do you like most about our product?
• What do you like the least about our product?
• What made you choose us over the other products in the market?
• How often do you purchase our product?
• Would you avail of our product/service again?
• What else can we do to improve your experience with our brand?

Rating scale

• How well does our product meet your needs?
• How would you rate your last experience with us?
• How likely are you to recommend our product to a friend?
• How will you rate the speed and promptness of our customer service team?

The goal of conducting market research among your existing customers is to know their satisfaction with your brand. This will let you see what you need to continue doing and the areas you need to improve.

Market research questions to ask potential customers

When interviewing your potential customers, get enough information about their demographics, socioeconomic status, and unique interests.

These are the essential information you need to acquire:

• Address (doesn’t need to be specific, especially if confidentiality is required)
• Education level
• Profession/Job
• Household income
• Household size

On the other hand, these are some questions you can ask to help you better segment your target audience:

• What are your hobbies and interests?
• What are the common challenges you encounter regularly?
• What are your main goals?
• What products do you consider the most important for your everyday life?
• Where do you usually discover new products?
• How much do you spend when purchasing (specify here the type of product you’re offering)?
• How often do you buy (again, specify here the type of product you’re offering)?
• How likely are you going to buy our product?

You can also add more questions about your brand to get the necessary information when improving your marketing message.

These questions will help your marketing team create value-added promotional materials that appeal to your target audience. 

Questions for competitive analysis

Competitive benchmarking lets you compare your performance against your direct competitors. Here are some questions to help you get started:

• How’s your brand’s performance compared to your competitors?
• How do your competitors advertise or market their products?
• What are the other brands’ customer acquisition strategies?
• How much web traffic does your competitor receive?
• What keywords are your competitors using?
• What type of content are they producing?
• Are you using the same keyword on your website?
• What other channels do your competitors use aside from their websites?
• How many inbound links do your competitors have?
• How active are the other brands in producing backlinks with authority websites?

Measure your success by knowing the performance of your competitors. Analyzing their products, services, marketing strategies, sales, authority in the industry, customer acquisition strategies, and branding will let you see where you can thrive better than your competitors.

To improve customer service

Customer service is a crucial element in customer retention. It serves as the fine line between repeat business and an abandoned transaction. Do it right , and your customers will come back for more. Neglect it, and your customers are likely to move to your competitors.

Always check the quality of customer service you provide to keep your loyal customers.

• How fast do you respond to inquiries?
• How well and quickly do you resolve customer complaints?
• What are your customer satisfaction ratings?
• What problems do your customers often experience concerning your customer service?
• How can you improve your customer service?
• How can you measure your customer experience?
• Do your customers know all of the features, products, and services your business offers?
• Do you provide a personalized experience?
• How convenient is it to reach your business?
• What customer service channels are you using?
• Is your website or mobile app user-friendly?
• Is the experience consistent across all channels?
• Does your brand appear trustworthy based on online reviews?
• If you have international clients, do you provide multilingual options ?

As high as 49% of US customers leave a brand due to poor customer service. Don’t let this happen to your brand! Regularly assess the quality of your customer service to provide positive customer experiences. 

In conclusion

Market research can save a lot of trouble and financial heartbreaks when done right. Whether starting a business, chasing growth, creating better marketing messages, or improving your processes, market research can bring you the answers you need to develop dynamic strategies. Ask the right questions, and you’ll surely get valuable results.

Do you need the help of a market research call center to reach a wider audience within a shorter time? Magellan Solutions is here to help! We offer tailor-fit solutions to meet the needs and budget of your business. If you want to know more, contact us using the form below.

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132 market research questions to ask.

Market research sounds so formal. Yet it doesn’t have to be. It can be part of your daily marketing activity if you adopt one of the best and easiest techniques: simply ask questions.

Asking market research questions can yield new insights to boost your marketing to the next level. One example of market research involves gathering competitive information to inform your new product and service development.

Another market research example involves creating clear pictures of your ideal customers — called customer personas –for precise targeting. Other market research examples involve gathering feedback from existing customers to measure customer satisfaction.

The key to success, however, is knowing which questions to ask. Below is a list of 132 market research questions to use as templates for your own questions. Use them to ask questions internally to your team, or ask prospects and clients directly.

Types of Market Research Questions

Market research questions.

A good way to start your market research is to size up and describe your target audience. Gather primary and secondary research to assess the following marketing parameters:

• What is the size of our target market? How many potential customers are there?
• Do we have a good set of customer personas developed, to understand ideal target customers?
• Demographic questions: gender, age, ethnicity. Include annual income, education and marital status.
• Firmographic questions: size, industry. Include annual revenues and other relevant factors.
• Psychographic questions: habits, preferences, interests.
• What key consumer trends do we see?
• How do we identify new target segments? How do these new segments differ from those we already have?
• Which neighborhoods and zip codes do we get most of our customers from today?
• Which geographic locations are growing? Are the demographics of growth markets similar to those in which we already operate? If not, what should we change?
• Is online commerce or online service delivery a growth opportunity? Are our competitors doing business online?
• Can we find marketing partners to expand our reach?

Related: How to Conduct Market Research

Questions to Ask Customers

Use the following as survey questions, either post sale or as post-support surveys. Or use these market research questions to conduct a focus group, interview individual customers, or engage potential customers during the sales process.

Make it a point to include respondents who are less than thrilled with your customer service. You learn more than if you only talk with happy customers. Ask:

• How did you hear about us?
• What made you choose us?
• What features do you like most about our product or service?
• Is our product or service easy, fast, convenient to use?
• What do you wish our product or service did that it does not today?
• Are you aware that we offer _________?
• Were our personnel courteous in all dealings?
• Did we answer all your questions or solve your support problem?
• Can we help you get started using our product or service?
• Were you satisfied with our promptness and speed?
• Would you be willing to tell friends, family or colleagues about us?
• How do you rate your experience with us?
• Would you buy from us again?
• Why have you decided to leave us / not renew?
• How likely are you to recommend our product/service to others on a scale of 1-10?
• What is the primary reason for your score?
• Can you describe a situation where our product/service exceeded your expectations?
• What changes would most improve our product/service?
• If you could change one thing about our product/service, what would it be?
• How do our products/services fit into your daily life or routine?
• What other products/services do you wish we offered?

Related: Tailoring Survey Questions for Your Industry and Best Practices for Surveys

Pricing and Value

The following are pricing research questions to ask. Small business owners and marketers may want to assign someone to do a competitive analysis, such as gathering data from competitor websites and putting it into a spreadsheet.

Doing research may also require you to gather information internally. For example, meet with Sales to discuss feedback they receive from possible customers.

You could also ask Customer Support to start tracking when customers give price as a reason to not renew. Here are sample market research questions about pricing:

• Does our team have a compelling sales pitch based on value, not just price?
• How do we create more value to justify our prices?
• How can we position our product as “premium”?
• What are our competitors charging? Are our prices higher, lower or about the same?
• Are our prices allowing sufficient profit to stay in business?
• How often do sales and support staff hear pricing objections? And how often do they overcome them?
• Are we identifying enough people who can afford our products and services, or who want to pay what we ask for?
• Can we more precisely target prospects by income, neighborhoods and other factors to isolate a target audience receptive to our price point?
• In the case of B2B, are we targeting the right industries with needs and pain points we can solve?
• Are we targeting the right job title? Does the target executive have sufficient budget authority?
• How does our business model compare in our industry? Are we missing opportunities?
• What kind of promotions are our competitors advertising? Bulk buys / annual subscriptions? Free gift with purchase? Discounts? Sales events?
• How do our prices compare with the value you perceive from our products/services?
• What pricing model do you find most appealing – subscription, one-time purchase, pay-per-use?
• How sensitive are you to price changes in our products/services?
• What discounts or promotions would encourage you to make a purchase?

Product or Service Questions

Ask yourself or your team these market research questions about your products and services:

• Are our new products or services sufficiently unique compared with what already exists?
• What exactly is our value proposition — the reason customers should choose us? How can we best convey our benefits?
• How are customers currently solving the problem that our product addresses?
• What products do competitors offer? How does our target market view these competitive offerings?
• How do competitors deliver service? Does their process differ from our methods? Are there obvious advantages such as cost or time savings to gain if we adjust?
• Customers have been asking for a certain service — do others in the market offer it?  What do they charge?
• What changes will customers likely want in the future that technology can provide?
• How do we get feedback about our product, so we know what to improve, and what to highlight in sales and marketing messages?
• What technology is available in the market to improve operational productivity or cut costs? What solutions are competitors or big corporations using?
• When considering new product development, do we interview customers to test their interest level?
• Are there any untapped market segments or niches where our products or services could be a perfect fit?
• What are the potential challenges or barriers that customers face when using our products or services?
• Have we conducted customer satisfaction surveys to gauge overall customer experience and identify areas for improvement?
• Are there any complementary products or services that we could offer to enhance our customers’ experience?
• How do customers perceive the quality and reliability of our products or services compared to competitors?
• What are the specific pain points or needs that our products or services address, and how well are we communicating this to customers?
• Have we explored partnerships or collaborations with other businesses to expand our product/service offerings?
• Are there any emerging trends or technologies in the market that could disrupt our current products or services?
• Have we analyzed customer feedback and complaints to identify recurring issues that require immediate attention?
• What are the future trends and demands in our industry, and how can we proactively align our offerings with these trends?
• What additional features would you like to see in our future products?
• How can we improve the user experience of our product/service?
• What would make you choose our product/service over a competitor’s?
• Are there any aspects of our product/service that you find unnecessary or rarely use?

Related: How to Minimize Survey Fatigue

Online Visibility Questions

Online traffic is essential to most small businesses, even local businesses, to drive in-store traffic. Market research questions can assess your company’s online visibility. Get answers from your digital team:

• How much website traffic do we receive compared with competitors? Check free tools like Alexa and SimilarWeb – while not exact they can compare relative levels of traffic.
• How prominently do we appear in search engines like Google and Bing?
• Do we appear in search engines for the queries our audience is searching for, using their words? Or do we need to invest in search engine optimization?
• Which search queries actually send us website traffic? Check Google Search Console or another SEO tool.
• How does our search visibility compare with competitors? A tool like SEMRush or Ahrefs can give this kind of advanced look.
• Have we done a gap analysis and identified which keywords our competitors rank for? Do we have a content marketing plan to attract more visitors?
• Have we claimed business listings like Google My Business and Bing Places, and completed them with engaging content such as photos?
• How prominently do we show up in Google Maps, Apple Maps and Bing Maps?
• Do we give visitors something to do on our website to engage them, such as fill out a lead gen form, read the blog, or schedule an appointment?
• Are our website’s loading speed and performance optimized for a better user experience?
• Do we have a mobile-friendly website that caters to the growing number of mobile users?
• Are we utilizing social media platforms effectively to engage with our target audience?
• Have we analyzed user behavior on our website through tools like Google Analytics to identify areas for improvement?
• Are we actively monitoring and responding to online reviews and comments about our business?
• Have we implemented effective link building strategies to improve our website’s authority and search rankings?
• How do our online advertising efforts compare with competitors in terms of reach and conversion rates?
• Are we using email marketing campaigns to nurture leads and maintain communication with our customers?
• Have we explored influencer marketing as a way to expand our online reach and brand visibility?
• Are we leveraging online customer feedback surveys to gather insights and improve our online presence?
• What type of content would you like to see more of on our website?
• How easy is it to navigate our website and find what you’re looking for?
• Are there any online channels (social media, forums, etc.) where you feel we should have a presence?
• How do you prefer to interact with us online – through email, live chat, social media, or other channels?

Related: How to Interpret Survey Results

Reputation Management

Customers today have extraordinary power to talk about a brand, and its products and services. Customers can choose dozens of social media sites or review sites like Yelp to share opinions.

A big part of market research today is to find out what customers think and say about your business (and also about your competitors). You want answers to the following market research questions:

• Do we have negative reviews online?
• Do we have any other type of reputation issue, such as poor word of mouth in our local community?
• Are competitors spamming with fake reviews?
• What can we learn from bad reviews?
• Do we thank those who give positive reviews and referrals, or do we ignore them?
• Do we address negative reviews or complaints by trying to make good or by correcting wrong facts?
• Can we use an app such as GatherUp.com to make it easy for customers to leave reviews?
• Does our website have compelling testimonials?
• What is the first thing that comes to mind when you hear our brand name?
• How would you describe our company to a friend or colleague?
• Are there any misconceptions about our brand that you think we should address?
• How do you perceive our efforts in responding to and resolving customer complaints or issues?

Messaging and Advertising

Assess your current marketing messages. Brands will want to know that their messaging supports their marketing goals. Make sure to also assess advertising to make sure it is in sync with goals and performing well:

• Have we identified the milestones in the customer journey, and what customers looking for at each milestone? Are we addressing the milestones?
• What emotions drive our customers’ buying decisions? Fear? Aspirational desire? Does our messaging align with these emotional needs?
• What information sources do prospects rely on? TV, online digital, social media, radio, newspapers?
• Which marketing and advertising channels have been our top performers?
• Have we developed quality content to educate and persuade prospects?
• What are the best advertising methods and media outlets to reach our prospects?
• Are we using our advertising spend to precisely target our desired buyer, or is it spray and pray?
• Where and how frequently do competitors advertise, and what messages do they use?
• Do we have good assets such as display ads and landing pages to drive prospects to? How do they compare with competitors’ assets?
• What social media channels does our target market use? Should we boost our presence on those channels?
• What issues do our target buyers talk about on social media?
• Do we use heat maps, A/B testing or other measurements to test content and calls to action?
• Do our marketing messages align with the values and brand identity we want to convey to our target audience?
• How do our marketing messages address common pain points or challenges faced by our customers?
• Have we conducted focus groups or surveys to gather direct feedback on the effectiveness of our marketing messages?
• Are there any cultural or regional considerations that could impact the resonance of our messaging with different segments of our target audience?
• What unique selling points (USPs) do we emphasize in our advertising, and how well do they differentiate us from competitors?
• Have we tested various advertising messages to identify which ones resonate best with our target audience?
• Are we effectively utilizing storytelling techniques in our marketing messages to create emotional connections with our customers?
• How do we track the success of our advertising campaigns in terms of reach, engagement, and conversions?
• Have we analyzed customer journey data to identify potential gaps in our messaging at various touchpoints?
• Are there any specific keywords or phrases that our target audience commonly uses, and how can we incorporate them into our messaging?
• What messages in our advertising resonate with you the most?
• Are there certain advertising channels where you feel our presence is lacking?
• How do you usually respond to our advertising – visit our website, follow us on social media, make a purchase?
• In your opinion, what could improve the effectiveness of our advertising campaigns?

Related: 9 Strategies to Get More Customer Feedback and When to Use Online Surveys .

These 132 questions and examples of market research should give you plenty to explore. Always come back to the most important question of all: what can we do better? Answering this one question can put your brand well on the way toward long term growth.

Image: Depositphotos.com

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How to write market research questions for humans—not respondents

Need some help writing market research questions for your survey? Don't fret—with these market research question tips you'll be getting the best completion rates you've ever seen.

We’ve got a little secret for you—respondents and target markets don’t exist. But people do.

Imagine you’re on a hot date. You’re sitting across the table from someone who means a lot to you—someone who could be in it for the long haul. You want to impress them with your excellent communication skills, you want to get to know them and you want to understand how they think. Do you:

A. Ask a series of tick-box, closed-ended questions in robotic language? B. Gear open-ended questions around what you’ve already learned about one another?

Opt for A, and the relationship ends there.

But if you go for B, it could be the start of something beautiful.

At the risk of sounding slightly crazy, we’re going to leave that metaphor there. But the message is simple—when someone responds to a market research survey, they want to be treated with the same conversational care and respect that they’d expect from any other human being.

Examples of market research questions

Demographic questions e.g. How old are you? Where do you live?

How likely are you to recommend us to a friend?

Did you consider any of our competitors? Who and why?

What do you wish our product could do?

How would you rate your most recent experience with us?

How long have you been a customer?

How much money do usually spend on X products?

What’s the maximum you’d pay for X?

How to write market research questions

If you’ve struggled with writing questions on market research, or you simply think you have a little room for improvement, bookmark this page.

It’s going to be your go-to guide for how to write marketing research questions that get people talking and tweet-ing. So next time you’re launching a new product, researching a value proposition, or working on a marketing strategy—come back here and get clued up.

With any big project, it’s easy to lose sight of the end goal and accidentally go off on a tangent. Whether your end product lacks continuity or you’re kicking yourself for wasting time, it’s definitely something you’re going to want to avoid.

Luckily, the solution is simple. Before you start, set yourself a SMART goal. It must be:

• Measurable

• Attainable

For instance, you might decide that your goal is—in two weeks time, I need to know which websites my customers go to on a daily basis, so I can help the marketing department distribute its advertising spend most effectively.

As long as it’s SMART, it’ll keep you on track. Write it somewhere visible in your office so you and anyone else involved in the project are constantly referring back to it when making decisions about the market research project.

Keeping surveys short and sweet is key to a high response rate. When it comes to the final draft, you’ll need to be brutal—chopping out any questions that are even slightly unnecessary. You can call yourself Edward Surveyhands.

Defining what you do know is as important as what you don’t know.

By getting lots of different people in a room to brainstorm, you can pool your knowledge about your ideal customers. Having people from different departments will give you a more rounded, true representation of who you’re talking to when you’re communicating via a market research survey .

Here are the questions you’ll need to answer before you begin writing your market research questions:

• Who is our ideal customer (and is it your current customer)?

• What do they struggle with?

• What do they really want?

• What sets us apart from our competitors?

• What benefits do our customers think we can give them?

Some people call this buyer persona development.

We just call it getting to know people.

Once you’ve written down what you do know, it’ll spark off lots of thoughts about the gaps in your knowledge.

Because of this, it’s likely that you’ll come out of the brainstorm with a list of questions as long as your arm.

But as your final survey should be as short as possible, now is the time to get brutal. Splitting your questions into topics will help you decipher which questions essentially provide you with the same information, while also helping you get as much information from as few questions as possible.

A general rule of thumb in market research is to start general and get more specific later on. Cover the biggest, broadest question first, before zooming in on more detailed questions.

You could also consider doing multiple  surveys  in this way. If you still had a long list of questions that needed answering, you could send out weekly or monthly surveys.

If you do this, make the first one as broad as possible. After that, you can pick and choose who to send which detailed question to.

Think of your survey as a one-to-one dialogue.

Once you’ve got your final draft, read it out loud to another person.

Do the questions seem self-serving? Have you used conversational language? If someone asked you this question in real life, how would you feel?

To get the most valuable information, you’ll need to avoid any kind of leading language. At the same time, to inspire the most thoughtful responses, you’ll want to give them an emotive reason to answer the question.

This can be a tricky balance—but working with another person helps to ensure that your survey is just part of the bigger conversation you’re having with your customers.

A lot of the time, people assume that all of their customers would ideally take part in their market research survey. That’s certainly not the case.

It may sound counterproductive, but you should actually send your survey to as few people as possible. That way, you’ll end up with the most hyper-focused think-group possible—allowing for some truly insightful information from key questions that have the power to drive effective change in your organization.

If a customer hasn’t purchased your product or interacted with product features in a long time, they’re ideal for a survey that aims to re-engage previous customers in order to increase customer satisfaction. They won’t be quite so suited to a survey that looks to get feedback from a recent tweak in the product.

Similarly, think outside your immediate audience. If you’re hoping to get insight on how to reach a new demographic, there’s not a whole lot you can gain from sending a customer survey that targets your existing demographic—you want potential customers, not existing ones.

Get SMART with your market research survey questions

There are lots of ways to come up with truly SMART market research questions.

One thing they all have in common? They’re the right questions for the right people.

Forget the respondent, and start thinking about the person. Consider them as important as any other human being in your life and it really could be the start of something beautiful.

How you ask is everything.

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Marketing Research Questions and How to Craft Them Effectively

Crafting impactful marketing research questions is a crucial skill in building effective customer personas for all realms of expert digital marketing .

From content marketing services to search engine optimization (SEO) to and even web or mobile development, formulating well-crafted survey queries can help you understand customers better – thus allowing you to create more powerful digital strategies and executions in the long run.

Asking the right questions can return answers that yield valuable insights – but how might one craft these data-driven marketing research questions and examples for things like social media marketing or user experience (UX) design? What are some best tips and practices that you can follow to design comprehensive inquiries for a digital execution?

Discover important techniques to identify and craft these queries with this comprehensive guide today. From pay-per-click (PPC) advertising to digital analytics and more, utilize these analytical tips to improve your customer experience strategies and executions for better digital wins this year.

The importance of good marketing research questions

To be able to craft an effective set of research queries for your digital marketing services and buyer persona needs, you have to understand the importance and relevance of such inquiries first.

A good marketing research question can help you gather consumer insights in an incredibly focused and strategic way. Inquiries that are open-ended, deep, and comprehensive allow you to easily uncover authentic customer sentiments, thus providing you better insight into your audience’s motivations towards your brand.

Well-crafted queries shape the quality of your digital strategies. With open-ended questions aided by analytical tools, you can collect critical insights such as customer needs, pain points, desires, and contexts.

These insights inform business strategies, shape the foundation of data-driven decisions, and help drive wins for things like your content marketing , PPC advertising, and other customer experience executions in the long run.

Best practices to design examples of marketing research questions

Now that you understand the importance of such a research tool to your promotional needs, it’s time for you to discover the best techniques in designing these queries for your customer experience strategy . You can break these practices down into three tips:

• Start with a clear objective. By defining and clarifying your objective, you’ll be able to guide your question formulation and succeeding investigative design accordingly. This will help you link the objective to your business goals, thus resulting in more focused and relevant research insights.
• Don’t be afraid to probe. Make sure to include follow-up prompts in your market research , in order to delve deeper into your customers’ responses. This will aid you in extracting nuanced insights for a more comprehensive customer persona.
• Balance quantitative and qualitative approaches. Explore both open-ended and close-ended queries that are also qualitative and quantitative; this will yield a better mix of both numerical data and qualitative insights.

By employing these best practices, you can garner more valuable and diverse data that aligns with your brand’s goals and ensures a more comprehensive understanding of your customers’ personas or behaviors. So make sure to enact these digital marketing skills to improve your strategy for data collection and exploration design.

Marketing research survey questions for pain points and desires

The next thing you need to do to further refine your research surveys is to craft them according to user pain points and desires. Here are some reasons why you need to address these specific user needs in the question creation process:

• To resolve customer challenges. By designing inquiries that uncover pain points and elicit genuine user frustrations, you’ll be able to identify concerns that you can inevitably resolve for customers through your brand and its products or services.
• To discover customers’ ideal outcomes. By formulating such queries that reveal a user’s aspirations, motivations, and desires, you can design customer experiences that create ideal outcomes and endear audiences to your business.
• To know where you stand in your industry. Are you able to address user needs, or are you currently lacking in certain service areas? By asking for ways you can address pain points and desires, you’ll know where you stand compared to competitors in your brand’s industry today.

Delve into your customers’ pain points and desires in order to reveal insights that help drive ideal content creation for audiences . This will enhance your buyer persona, thus allowing for more opportunities for user engagement and customer satisfaction for your brand in the long run.

How to identify marketing research questions

Want to enrich your marketing research design even further? Then you need to identify and craft inquiries that seek to understand your audience’s demographics and psychographics. Here’s a quick breakdown of the two for your query-making needs:

• Demographic information. This refers to information that focuses on a person’s age, gender, location, and other similar data points. By identifying this information among your audiences, you can tailor your conversion marketing strategies to even more unique customer personas.
• Psychographic information. This refers to information that covers a person’s interests, values, and lifestyle, like their hobbies, political leanings, or buying habits. With psychographics, you’ll have a deeper understanding of  a user’s desires and motivations for a better digital experience strategy .

By identifying and crafting queries based on demographics and psychographics, you’ll get to collect responses that enrich your understanding of user characteristics or preferences. This inevitably contributes to a more comprehensive customer persona, thus enabling you to tailor-make communication strategies that resonate with specific audience segments.

Good questions to ask in an in-depth research marketing interview

Now that you’re equipped with guidelines on formulating queries for your in-depth market exploration, you might be interested in specific prompts that you can ask throughout your well-crafted data collection process.

These inquiries mainly work for primary market study tools, such as surveys, focus groups, or in-depth interviews. If you wish to collect supplementary information from secondary sources like journals, websites, or competitor materials, then you should conduct social listening and social monitoring for these data points instead.

But for more context-specific inquiries and real-life insights, you’ll need to practice:

• Immersing in a customer’s shoes. Create questions that prompt customers to share their own life experiences. This will allow you to understand their interactions with key touchpoints, like your brand’s own products and services, with more personal and emotional resonance .
• Unearthing pain points through contextual inquiry. You can do this by designing interactive content that specifically asks about customer challenges in real-world scenarios. These may include requests for comments and feedback in areas where your business needs to improve its products and services.

Examples of specific market research questions that you can explore, based on your identified business objective, include:

• How old are you? Where do you live? What gender do you identify as? These are a number of good examples of close-ended, quantitative, demographic queries that should be part of any analysis design.
• What have you heard about X brand? This is a simple example of an open-ended, qualitative, and psychographic survey question that uncovers your target market’s knowledge of your brand.
• How much do you usually spend on X brand products? What is the maximum amount you’d pay for X? This is a comprehensive set of close-ended, quantitative inquiries that allow you to probe deeper and follow up with more queries for your target market.
• From a scale of one to ten (1-10), how likely are you to recommend X product and why? This is both a quantitative and qualitative query that allows for an open-ended response, in order for you to identify your user’s desires or pain points with your brand’s product or service.

These are just a few simple examples of contextual inquiries that you can use on your target market. As simple as these are, however, these types of market surveys can add a dynamic dimension to your buyer persona by prompting audiences to reveal their real-life customer experiences too.

With these kinds of questions included throughout your data collection process, you’ll ultimately be able to formulate an accurate buyer persona, pinpoint areas of improvement for your brand, and enhance customer satisfaction and loyalty in the long run.

Key takeaways

Craft queries that create buyer persona wins for your brand’s own digital strategies and executions today. Bring these final takeaways with you as you embark on this crucial research journey for your business this year:

• Start with an end goal in mind. By establishing a clear objective from the very start, you can provide more direction to your study and map out your succeeding survey journey accordingly.
• Step into your customers’ shoes. Discover the pain points, desires, demographics, and psychographics of your target market so that you can truly discover what makes your audiences tick.
• Improve your strategy constantly. The more questions you ask your audience segments, the more solutions you’ll learn to improve your strategy. Optimize an ever-evolving strategy and execution process when you ask for help from the experts at Propelrr today.

If you have any other comments, send us a message via our Facebook , X , and LinkedIn accounts. Let’s chat.

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• 33 Best Market Research Question Examples

To build a successful business, it is important to gather useful insights through market research. More than anything else, carrying out market research helps you to collect necessary information and make the right business decisions with regard to market segmentation and product differentiation. 

In this article, we will share sample questionnaires for different types of market research; specifically product, client, and customer market research. We will also show you how to use Formplus to create a simple online research questionnaire in no time. 

What is Market Research? 

Market research is the process of gathering valuable information about the needs of your target market, consumer behaviors, and market challenges. Conducting market research helps you to determine the feasibility of a product or service before its introduction to the market. 

During market research , an organization can collect primary and/or secondary data. Primary data refers to information that is collected directly from the research participants and target markets while secondary data refers to already-processed information about the research context and subject(s). 

Importance of Market Research

• Improves Sales

Market research provides unique insights into the expectations of your customers and clients, which helps you tailor your product to meet their specific needs. This would ultimately help to increase your sales.

• Identifying New Business Opportunities

With market research, you’d be able to spot untapped business opportunities in your industry and work on building a product in line with this. You can discover new geographical concentrations for your target market, for instance. 

• Reduces Business Risks

As a business owner, your priority should be taking calculated risks and this can be achieved when you have forehand knowledge of the dynamics of your industry. Conducting market research arms you with useful insights that will help you make the right business decisions.

• Advertising

Market research also improves your advertising by helping you to identify the best channels to reach your customers. You’d better understand market demographics and also know the channels that can yield the best returns in terms of lead generation and sales. 

• Competitive Advantage

With better knowledge of market needs and consumers’ preferences, you’d stay ahead of your competition. For instance, you can identify neglected market segments and focus on penetrating them. 

Market Research Questionnaire Examples for Product 

Product market research questions trigger responses that reveal how well-suited your product is for the target market. The right product-market research questions provide useful insight into the feasibility of the product before it is launched. Here are 11 question samples for your product market research questionnaire. 

• What is your deciding factor for product patronage?

This question would help you focus your product’s unique selling point on what the target market considers valuable. For instance, if the deciding factor for your target market is affordability, you would want to work on a fair pricing rate for your product.

• How likely are you to purchase groceries online?

Since you want to create a product that satisfies a specific need, you need to be sure your target market would be willing to buy into your idea. If the market has no need for an online grocery store, there’s little or no reason for you to launch one.

• Which product features are most valuable to you?

You can tweak this question in line with your specific product. Data gathered via responses would help you identify the product features you need to invest in.

• Would you be willing to subscribe to a weekly business newsletter?

Questions like this would help you decide whether you need to go ahead with a specific development plan for your business. If you want to launch a newsletter, it helps to know if you have a willing audience for it.

• Would you like to process orders and payments in a single form?

This type of question would help you identify the need(s) of the market and you can work on creating a product or developing a feature to meet this need.

• Who is your trusted internet service provider?

If you’re looking to penetrate a new market, it is important for you to identify the existing competition; that is, organizations that provide similar services in your industry. Asking prospective customers to identify the brands they trust is an essential part of your competitive analysis.

• What challenges do you face with 3rd party logistics companies?

This question would help you to identify the specific needs of your target market. You can focus your product on providing solutions to the challenges highlighted.

• Would you find this product useful?

This is a straightforward question to determine whether your product fills a specific need in the market.

• Would you be willing to pay in installments for this service?

Questions like this would help you identify product features that your target market considers to be valuable.

• How much are you willing to pay for this product?

This question would help you fix a reasonable price for your product. While your product may be excellent, ensuring its affordability is key to penetrating the market effectively.

• How much do you spend on groceries every month?

This question would provide insights into the purchasing power of your target market.

Read: Research Questions: Definition, Types, +[Examples]

Market Research Questionnaire Examples for Customer

To better under your customers’ perceptions of your product, you can create and administer a market research questionnaire. A market research questionnaire for your customers should include questions that focus on the usefulness of different aspects of your product delivered to your customers. 

You’d also want to centralize questions that bother on customer demographics, challenges, specific needs of your customers, and how your product meets these needs. Here are 11 specific questions you can include in your market research questionnaire for customers: 

Demographic Questions

These questions will help you better understand who your customers are and also help you create an accurate buyer persona.  Knowing who your customers are and what appeals to them means that you would be able to focus your product on what appeals to them. 

• What is your monthly income range?

Knowing how much your customers earn gives you a hint of their purchasing power and how much they can typically spend on your product. This will inform the pricing of your product so that you do not price yourself out of business.

• How much do you spend on shopping every month?

Just like you, customers work with a budget and are more likely to purchase products whose costs fit into this. Responses to this question will help you fix an appropriate fee on your product.

• Where do you prefer to shop?

Catering to customer preferences is one way of securing repeated patronage. Responses to this question will inform your business expansion plan. For example, if your customers prefer shopping online, you can set up a Formplus online order form to allow them to place orders for items and make payments conveniently. 

• How old are you?

This question will help you identify the age group that your product appeals to the most. Knowing this would help you craft marketing and advertising campaigns that appeal to the members of this group.

Feedback Questions

These questions help you to collect insightful information about customer experience; that is, how customers perceive your product and overall delivery. Responses to these questions would let you know why your customers buy from you and how well your product meets their needs. 

• What specific needs does our product meet for you?

This question helps you to identify the unique selling point of your product. You would know why customers patronize your brand and you can leverage this information for better marketing and advertising.

• How would you rate our product delivery?

Responses to this question are a direct reflection of your customer’s perceptions of your product delivery. For better insight, you can ask them to provide reasons for their ratings.

• What challenges did you encounter while using our product?

These questions help you to identify business weaknesses from the point of view of the end user. If left unattended to, competitors can capitalize on these weaknesses to increase their customer base.

• How likely are you to recommend our product?

Happy customers are one of the most effective marketing tools as customers will only recommend a product they are satisfied with. If more people are eager to recommend your product, it means that your business and brand is on the right track.

Other market research question samples are:

• How would you rate our customer experience?

Feedback on customer experience is important because it helps you improve your brand’s relations with its customers across different business touchpoints.

• What do you think about product pricing?

This question would help you adjust your product pricing appropriately. If customers think your product is too expensive, they may stop buying from you.

• How often do you use our product?

This question would help you track repeated patronage and to know how your product fits into your customers’ everyday lives.

Market Research Questionnaire Examples for Client 

Clients are individuals and organizations that you provide specific services for. Just like with customer market research questions, market research questions for clients help you assess your service delivery, identify clients’ unique needs, and gather useful insights via feedback. Here are 11 sample questions for you: 

• How would you rate our service delivery?

This is a feedback question that will help you understand how well your service meets your client’s needs.

• What challenges are you experiencing with our services?

Responses to this question would highlight areas needing improvement in your overall service delivery.

• Would you be willing to recommend us to your network?

If the answers to this question are in the affirmative, then you can be sure that your clients are quite impressed with the service you provide.

• What specific needs do our services meet for you?

To clearly map out the value of your product from the clients’ perspectives, ask them to identify the specific needs your services meet for them.

• How can our service delivery be better?

This is another feedback question that would help you improve your services to better cater to the needs of your clients.

• For how long have you been a client?

This question helps you to gather meaningful data to improve your client retention strategies.

• What do you like the most about our services?

This question would help you identify the unique selling point of your services.

• How would you rate your last experience with us?

With this question, you’d be able to gather valuable information about a client’s experience with your services.

• What do you dislike about our service delivery?

This question allows clients to highlight areas needing improvement in your service delivery. The data gathered would help you improve your services for the benefit of your clients.

• Are our services helpful?

This is a simple question that requires clients to highlight the value of your services.

• Why did you choose us?

How to Create an Online Research Questionnaire 

With Formplus, it is easier for you to create and administer an online questionnaire for market research. In the drag-and-drop form builder, you can add preferred form fields and edit them to suit specific research needs. Here’s a step-by-step guide on how to go about it: 

• Sign in to your Formplus account. In your dashboard, click on “create new form” to get started on your online research questionnaire.

• Drag and drop preferred fields into your online questionnaire. You can edit form fields to include market research questions. You can also make some fields hidden or read-only depending on your research needs.

• Use the form customization options to tweak the appearance of the online research questionnaire. You can add preferred background images, add your organization’s logo or tweak the form font.

• Finally, copy the form link and share it with form respondents. You can use one or more of the multiple sharing options including the social media direct sharing buttons and the email invitation option.

Conclusion 

While creating your market research questionnaire, it is important for you to tailor its questions to specific contexts. For instance, if you are conducting product market research, you should ask questions that would provide useful information on product feasibility among other things. 

Conducting market research yields multiple benefits for your business. To make the process seamless and easy to coordinate, you can set up an online research questionnaire with Formplus and share this with your customers, clients, and target market(s). 

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Brandwatch Consumer Research

Formerly the Falcon suite

Formerly Paladin

Published December 14 th 2016

How to Conduct Advertising Research

Advertising research will help you understand your customers and prospects so you can design the perfect campaign and then measure its success.

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together.

Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take from each marketing campaign.

The first is about laying the foundations for good marketing: understanding your audience. The second is a retrospective look at how the campaign performed, allowing you to retain elements that worked and remove ones that didn’t.

What is advertising research?

Advertising research is a specialized form of market research which aims to discover which ads will be most effective with the existing and potential customer base. It does this both through detailed research before a campaign and by analyzing the success of the campaign.

The aim of advertising research is to understand your customers and their motivations better so that you can produce better ads that demonstrate why your product meets their needs. Once you have an understanding of the people you are targeting, an analysis of the campaign will tell you how successful the campaign was, and help you to iterate your campaigns to continually improve results.

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Conducting social media research: how to find real consumer insights.

Social is a rich source of data but only if you know how to conduct good social media research. This post explains the methods for finding consumer insights

Conducting pre-campaign advertising research

The advertising research carried out before the campaign is about understanding your audience. There will be different groups of prospects and customers. The research should uncover the different market segments so you can target your campaign at specific groups.

Online surveys can be easily set up with sites like Survey Monkey, and are one of the best ways to understand your customers. This allows you to ask specific questions, although you need to take response bias into account and carefully consider the questions you ask. It might be fun to find out their favorite Madonna songs, but too many questions may mean a smaller response rate.

Google Analytics

Analytics can tell you more than the amount of traffic you are receiving. The Audience tab shows geography, interests, and a range of demographics.

Keyword research

Conducting online keyword research is the foundation of SEO, but it also tells you what consumers are interested in and the relative level of interest. It also helps to reveal the language being used to talk about these topics.

Customer reviews

Reading customer reviews can highlight common problems or wishes for a product and common frustrations.

Q&A sites

Sites like Quora contain questions and crowdsourced answers on a wide range of topics, including discussions about brands. These sites can give you an idea of the questions and concerns that people have in relation to your service or product.

Competitor analysis

Looking at your competitors’ websites and social media accounts can provide useful information about consumers that are shopping in your vertical but have chosen not to buy from your brand. Don’t hate on them; find a way to make them come around to your side.

Blog comments

Does your blog have comments enabled? If so, reading through any comments is a good way of discovering questions your audience might have.

Google Trends and Consumer Barometer

Google Trends can help you to understand if a topic is becoming more or less popular. The Consumer Barometer  allows you to build interactive charts with various filters applied, although the questions are limited to consumer online behavior.

Syndicated data

Government data is available which is free and can help you understand a group, and  several other sources  can also be accessed for free.

Twitter Insiders

Twitter Insiders is a 12,000 strong focus group of US and UK Twitter users who can be asked to perform a range of activities over a four to six week period. It’s an interesting concept of a focus group at scale.

Social media

Comments on your social media profile or posts can be a good source of information. Likes, shares, and other social media metrics can be useful to understand how popular your campaign is.

Social intelligence

To really make the most of social media, and turn millions of organic conversations into a giant focus group, you need a good social listening platform. A tool like Brandwatch will allow you to gain an in-depth research into your audience and the segments within it, as this guide to social media research demonstrates .

The simple audience research starts by searching for mentions of your brand and products. You can then look at the inbuilt details about these people. All mentions are marked up with gender, profession, location and interests when they are crawled, so there is no extra work for you to do.

With a little manual work, more detailed insights can be surfaced. One method is to build a panel of users who have mentioned your brand or industry (perhaps more than once in a set period, so the group more accurately represents repeat customers rather than one-offs).

Depending on the size of your search results, you can take a sample or use the whole data set, and read through each mention. Brandwatch allows you to assign unlimited tags to each mention, meaning you can tag emotional responses, mentions that include you and a competitor, author types (say for example if the buyer and user are different for your product).

Once you have tagged the mentions you can start to analyze further and cross the different categories and tags to unearth more detail about your audience.

Conducting post-campaign advertising research

Campaign analysis is a simple task for a social intelligence platform and by combining it with other data you can build up an accurate picture of the response to your campaign.

If you have set up UTM codes your web analytics will be able to tell you how traffic came to your site, and if it was as a result of your campaign.

Email automation software will tell you open rates and click-thru rates. You can benchmark this against previous efforts or look at an industry study.

Social intelligence can help to understand some solid campaign metrics and provide a deeper understanding of the effect the campaign had. You can take some of your advertising research from the earlier stage and look at what has changed in response to the campaign. You can also use it to write a social media report , describing the response to the campaign on social.

Volume of mentions

A simple metric that will give you an indication of whether your campaign has increased brand awareness and conversation around the brand.

Our analysis shows that up to 96% of brand conversations happened outside owned channels, or with mentions that don’t tag the brand, meaning a social intelligence is the only way to pick up all the conversation around your campaign.

Share of voice

While you might see an increase in your number of mentions across the web, you want to benchmark this against your competitors to see how you have increased your share of voice in comparison to them. You can also break share of voice down further, to see who is winning a particular segment.

Reach is the potential number of people that those mentions will be seen by. It takes into account the number of followers of each author who mentions you. If your campaign included a celebrity or influencer, they are likely to generate much higher reach.

How many people actually took an action when seeing your campaign? This can give you an indication of the number of people that actively engaged with the campaign. These people would be more likely to recall it even if they didn’t go on to click through to your site.

News coverage

Part of your campaign analysis will be to understand how many media mentions you earned and categorize them into different tiered publications.

Social intelligence will make sure you don’t miss any mentions, and also make it easy to categorize the publications. Mentions are automatically categorized by site type. This allows you to read through the news mentions and report on the top publications that have covered your campaign.

Purchase intent

You can create complex Boolean queries in a social intelligence tool like Brandwatch, meaning you can measure if purchase intent language has increased .

Monitoring for increases in this type of language can again give you an indication of the number of people who have seen the campaign and intend to take an action but have not done so yet.

Sentiment and emotional response

You can easily monitor for positive or negative responses to your campaign as a good social intelligence tool will have sentiment analysis built in.

This can give you an overview of public perception, and you can categorize mentions to understand how sentiment changes in relation to the brand, products, or campaign itself.

As mentioned earlier, mentions can be manually tagged to understand the emotional response to the campaign.

Brand associations

You can discover the qualities people associate with your brand or product by creating rules that segment mentions of your brand that feature adjectives to discover brand associations . Monitoring these over time can reveal changing attitudes and associations that your campaign has influenced.

Conducting research before your campaign and measuring the impact of your advertising is the best method for ensuring success. Understanding who you are marketing to will help design a campaign that is likely to connect with those people and their needs. Measuring and refining your marketing is the fine tuning that will make your efforts really shine.

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Market Research Survey Questions Examples to Include in Your In-App Surveys

Have you ever wondered if you are wasting your resources because you don’t know your customers well enough? Some good market research survey questions examples can help you understand your customers better.

Market research survey questions are the key to thoroughly understanding user sentiment . With the help of market research, industry and company-specific data can be analyzed to obtain valuable insights.

In the article, we’ll discuss how you can create the right market research survey questions and 40+ market research questions you can ask your target audience.

• Market research is an organized effort to collect information about your ideal customers and their needs and preferences.
• Market research questions are questionnaires sent to potential users or existing customers to collect feedback .
• Market research surveys help you better understand your target market , optimize pricing, gain insights, learn about market trends, and do competitive analysis.
• To write survey questions, set clear market research goals, write straightforward questions, and send targeted surveys at the right time.
• The market research survey questions examples discussed here are used for knowing the demography, understanding brand perception, collecting user feedback, doing competitive analysis, prioritizing product development, and analyzing product pricing .
• Userpilot lets you create various in-app surveys code-free, trigger surveys across different stages of the user journey, and analyze responses .

What is market research?

Market research, or marketing research, is an organized activity of collecting information about your ideal customers and their needs and preferences.

Market research helps businesses identify and understand their target audience. It’s crucial for developing business strategies and creating a competitive advantage. For example, user feedback on a new product helps in improving the product’s design.

What are market research questions?

Market research questions are a questionnaire sent to potential users or existing customers to get their feedback on a specific topic.

Whether you want to identify your target market, get customer feedback, or understand user perceptions about your brand or product, market research questions offer the best insights.

Why do you need market research surveys?

Market research surveys offer a multitude of benefits. They allow you to:

• Better understand your existing customers and your target audience: This helps in product development and improvements to boost customer satisfaction.
• Optimize your pricing for your target market: Market research helps you know the expectations of your target market to create optimal pricing strategies .
• Gain customer insights regarding your product or service: Both prospective and existing users provide their feedback on your product or service and may also share their opinions on what needs to be improved.
• Learn about market trends: You can stay updated on relevant trends in the market to upgrade your product and develop marketing campaigns accordingly.
• Perform competitive analysis and work on your unique value proposition: Market research lets you assess your strengths and weaknesses relative to competitors and develop a unique selling point for your product.

How to write market research questions?

If you ever struggle with writing market research questions or need to refresh your memory before getting started, you can always refer to this post. You only have to follow three simple rules.

Set clear market research goals

The first step is to set clear market research goals. Since there are multiple types of market research surveys, it’s imperative to stay aligned with specific research goals for each survey.

Once you identify the problem you want to solve, a goal-setting framework helps to frame how the market research questions are written out.

For example, you may want to get customer feedback and thus create a market research survey to gain customer insights into improvement areas. You ultimately want to increase conversion by 10% by the end of the year.

SMART goals are a highly structured framework for establishing clear, precise goals. It takes a systematic approach to focus your strategies in the right place and improve your productivity.

The SMART acronym stands for specific, measurable, attainable, relevant, and time-bound.

Write clear market survey questions

Keep your questions short and simple to ensure high response rates. The answer options should also be easy to understand.

Use close-ended and open-ended questions to collect quantitative and qualitative data, respectively.

Don’t use biased or leading questions by designing them in a way where you expect a positive or negative response.

Moreover, it is best to avoid double-barreled questions. Here’s an example: “How do you think this [feature name] improves the usability and competitiveness of this product?”

This reduces the quality of the feedback because people would give the same answer for ‘usability’ and ‘competitiveness’ although they are two different issues.

Ask the right market research questions at the right time

Make sure you ask the right market research questions to the right audience at the right time. Surveys should be contextual so users don’t feel bombarded with questions irrelevant to their use case.

Customer segmentation lets you understand how different users interact with your product. Therefore, segmenting users based on shared characteristics will help you send targeted survey questions at the right time.

Suppose you want to survey your new users. Since they are at the initial stage of the customer lifecycle, it’s best to ask them demographic questions in the welcome survey included in the welcome screen.

In another example, you can ask product experience questions after a specific interaction with the customer support team to measure customer satisfaction.

40+ Market research questions to ask your target audience

Now let’s check out the market research survey questions examples. There are six major types of market research questions.

• For knowing the demography
• To understand brand perception
• For collecting user feedback on your product or service
• For competitive analysis
• To prioritize product development
• For analyzing product pricing

Demographic questions

Demographic questions are used to learn about your target market’s age, gender, occupation, company role, etc. These questions help you segment target customers based on their user persona or jobs to be done.

Here are some examples.

• What is your current occupation?
• What is your job title?
• What is the name of your company?
• Please specify the number of employees that work in your company.
• Please specify your age.

Marketing survey questions to understand brand perception

These questions are needed to gauge brand awareness and how customers perceive the value of your brand. One example is an NPS survey to understand user sentiment and loyalty.

Some examples of marketing survey questions are:

• Describe [brand name] in one sentence.
• How do you feel about this brand?
• Do you currently use the product of this brand?
• Which of the following products have you tried? (Select all that apply)
• How did you hear about us?
• Would you recommend [brand name] to others based on our current features and attributes?
• On a scale of 1 to 10, how likely are you to recommend this brand to colleagues or friends?
• Of all the brands offering similar products, which do you feel is the best brand?
• Please specify what makes it the best brand for you in the category.

Marketing research questions to collect feedback regarding your product or service

These questions help you understand user perception and identify the necessary changes to be made in the product development cycle. This lets you improve your product and in turn, enhance the customer experience .

For instance, you can use a customer satisfaction score (CSAT) survey to know how satisfied customers are with your in-app self-service support.

Examples of marketing research questions include:

• Have you heard of [product name] before?
• How would you feel if [product name] was no longer available?
• What feature did you expect but not find?
• How are you planning to use [product or service]?
• How satisfied are you with the product?
• How disappointed would you be if you could no longer use [product/feature name]?
• Rate our product based on the following aspects:
• Have you faced any problems with the product? Specify below.
• According to you, In which area is this product/service lacking the most? Specify below.
• Please rate the following product features according to their importance to you.
• How often do you use [product name]?
• How long have you been using [product name]?
• When was the last time you used [product name]?
• How does the product run after the update?

Questions to ask existing and potential customers to perform competitive analysis

These market research questions enable you to analyze your relative position to competitors and devise strategies to gain a competitive advantage.

Examples include:

• Which product/service would you consider as an alternative to ours?
• How would you compare our products to our competitors?
• Rate our competitor based on the following:
• Compared to our competitors, is our product quality better, worse, or about the same?
• Have you seen any website/product/app with a similar feature?
• Please list the top three things that persuaded you to use us rather than a competitor.
• Why did you choose to use our [product] over other options?
• Which other options did you consider before choosing [product name]?
• According to you, which brand best fits each of the following characteristics?

Market research questionnaire to prioritize product development

To prioritize product development, you must work on new features your target customers will love. For instance, you can send a feature request survey to know how you need to improve your value proposition and match key consumer trends.

Some examples are:

• Would you purchase this product if it were available today?
• What feature would you like to see in the product?
• Would implementing [this feature] increase the usability of the [product name]?
• Which feature do you think will help improve the product experience for you?
• Please let us know how we can further improve this feature.
• What was your first reaction to the product?
• Of these four options, what’s the next thing you think we should build?
• What feature can we add that would make our product indispensable for you?
• What problem would you like to solve with our product?

Questions to analyze your product pricing

You can ask the following market research questions to analyze your pricing strategy. Thus, you can set optimal, competitive prices for your subscription plans.

• According to you, what should be the ideal price of the [product name]?
• According to you, what is the ideal price range for the product?
• Would you purchase the product at [price]?
• Is our product pricing clear?

How to create market research surveys in-app with Userpilot

Userpilot is a product growth that includes onboarding, product adoption, and product analytics as its major functionalities. So let’s see how you can create in-app market research surveys with Userpilot and get actionable insights.

Create different in-app surveys code-free

Userpilot lets you create a wide variety of in-app surveys , such as CSAT, NPS, PMF, and feature request surveys. You can even customize these surveys to reflect the style and colors of your brand, all code-free.

With Userpilot, you can add both close-ended and open-ended questions. For example, you can add qualitative follow-up questions to NPS surveys to know the reasons behind a particular score.

The image below shows a product-market fit (PMF) survey. You can add different formats to each survey for customization.

Trigger surveys at any point in the customer journey

You can send automated surveys by setting triggers at different stages of the customer journey .

This allows you to identify friction and drop-off points and address these areas to improve customer satisfaction. Moreover, you can analyze user perception at multiple stages, e.g., during awareness, conversion, and loyalty campaigns.

Use custom events to group several events together. It lets you trigger the survey after a custom event has been completed.

Collect feedback and analyze responses

Userpilot lets you tag and analyze qualitative responses in their dashboard. It offers in-depth insights into your target customers.

Below, you can see the various NPS response tags and the score for each of them.

Wrapping up

Want to get started with market research? Get a Userpilot demo and see how you can use these market research survey questions examples to analyze data and create effective marketing strategies.

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Home Market Research

Market Research Questions: Types and how to best use them

What is Market Research?

Market research is the process of collecting, analyzing and examining information about a market, related to a product or service that is offered by a certain brand.

Market research has evolved through the years, the internet has now replaced the conventional face-to-face interaction or personal interviews to gather first-hand information. They are primarily categorized into two types:  Quantitative Market Research and Qualitative Market Research . Today, the best way to conduct market research is through surveys or questionnaires: ask the right market research questions!

LEARN ABOUT: Market research vs marketing research

Accurate information is the pillar of any successful business because it provides the perspective of new and existing customers and business competition. It helps business or organization owners to determine if the resources and financial investments that they are aligning with a new product or service will reap any profitability in future or not.

LEARN ABOUT: Open-Ended Questions

Fundamental Levels of Measurement in Market Research Questions

There are 4 basic fundamental measurement scales, n ominal, ordinal, interval and ratio ; that help arrange data collected in market research for statistical data analysis purposes. These are used to capture data in the form of surveys and questionnaires, where each being a multiple-choice question . In statistical analysis, distinguishing between categorical data and numerical data is essential, as categorical data involves distinct categories or labels, while numerical data consists of measurable quantities.

LEARN ABOUT: Level of Analysis

Each scale is an incremental level of measurement, meaning, each scale fulfills the function of the previous scale and all survey question scales such as Likert, Semantic Differential, Dichotomous questions etc, are the derivation of this these 4 fundamental levels of variable measurement. Before we discuss all four levels of measurement scales in details, with examples, let’s have a quick brief look at what these scales represent.

• Nominal Scale – 1st Level of Measurement

Nominal Scale , also called the categorical variable scale, is defined as a scale used for labeling variables into distinct classifications and doesn’t involve a quantitative value or order. The options are assigned a number that can be decided by the researcher but changing the order of the options doesn’t impact the scale as the variables are independent of the options. Nominal data can never be quantified but the data analysis can be conducted by asking an open-ended question and coding the subsequent responses or having pre-coded multiple choice question types . Examples of a nominal scale are gender, place of work or residence, preference of pizza toppings, etc.

• Ordinal Scale – 2nd Level of Measurement

Ordinal Scale is the 2nd level of measurement that reports the ranking and ordering of the data without actually establishing the degree of variation between them. Examples of the ordinal scale satisfaction, happiness and grades. This makes the Likert Scale a perfect example of an ordinal scale as it provides options on the basis of lowest to highest but doesn’t provide quantifiable difference between two options. Ordinal scale data is generally represented in a tabular form to allow for easy further market research analysis.

Learn more: Nominal Scale vs Ordinal Scale

• Interval Scale – 3rd Level of Measurement

The Interval Scale is defined as a numerical scale where the order of the variables is known as well as the interval between these variables. In other words, the variables are measured in actuals and not as a relative manner, where the presence of zero is arbitrary. For example, temperature, income, IQ etc. can be defined by the interval scale. Net Promoter Score, Semantic Differential Scale, Bipolar Matrix Table etc. are the most-used interval scale examples. The interval scale data can be added or subtracted but cannot be divided or multiplied.  Since interval data is a quantitative analysis data type, multiple data analysis methods like SWOT analysis , TURF analysis , conjoint analysis and trend analysis can be conducted.

• Ratio Scale – 4th Level of Measurement

The Ratio Scale is the penultimate measurement scale that has the features of all the above 3 scales along with the presence of an absolute zero. It is calculated by assuming that the variables have an option for zero, the difference between the two variables is the same and there is a specific order between the options. Some examples of ratio scale are weight, height, time etc. where there is no presence of a negative value. The ratio data scale values can be added, subtracted, divided and multiplied and a unique statistical analysis is possible for ratio data.

Learn more: Interval Scale vs Ratio Scale

Types of Market Research Questions: 10 Market Research Question Types with Examples

The fundamental of market research is asking the right questions to collect the right data, be it qualitative or quantitative data . Qualitative data can be collected by focus groups, interviews, longitudinal studies and more. Quantitative data can be collected through surveys, questionnaires and interviews . Some of the most widely used question types are:

Market Research Questions: Open-ended or Close-ended?

A good conversation involves asking the right questions to know more. Similarly, in market research, there is a lot of value in asking questions to get the most appropriate information.

So what are the types of question should one ask to get an apt response: open-ended questions or closed ended questions ?

Both these market research question types have their fair share of advantage, but in this section, we shall focus more on open ended questions.  

Deploying a questionnaire or face to face interviews open ended questions generate better responses. This market research question type lets the respondent answer the question in depth and gives them the liberty to respond without inhibition, contrary to closed ended questions where the respondents to need to choose from the already existing answer options.

However, it is often seen that closed-ended and open-ended questions are used in conjunction. It’s easier to answer a Yes/No question, but if it is followed by an open ended question then you’ll  often get better participation from your respondents.

Closed-Ended vs Open- Ended Market Research Questions

How to best use the market research questions.

It’s certainly not an easy task to know what your customers think. But you will be able to better connect with them through the right market research questions. To make sure you’re getting the most responses to your market research questions follow these tips.

1. Understand your target audience: You need you know why you are reaching out to your respondents. Knowing about their demographics will help you frame your market research questions better.

2. Don’t bug your respondents: Make sure you send survey or questionnaires to your respondents at intervals. Don’t  bug your respondents to a point where they stop responding to you.

3. It’s all about great timing: Make sure your surveys are sensibly timed and has appropriate questions, for example, it’s always good to send a feedback survey to a customer after he has made a purchase with you so that he/she is able to give a better feedback about their experience.

4. Make your respondents feel valuable: Let your respondents know, their responses to the research questions are valuable and will be put to practice and that their suggestions will be implemented to improve the services or the product.

LEARN ABOUT: Product Survey Questions

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Blog Best Of

• 50+ Market Research Questions To Ask Your Target Audience

Kate Williams

8 April 2024

11 min read

Table Of Contents

What is Market Research?

• 50+Market Research Questions

How to Write Market Research Questions

• 8 Benefits of Market Research
• Reliable Tools for Conducting Market Researchr

Before we learn about market research questions , how about a coke?

Coca-Cola, from classic coke to their famous diet Coke, is a success. No doubt. But they’ve had their share of failures too.

One of these failures happened because of poor market research. Coca-Cola’s highly ambitious product, C2 , which was half regular and half diet coke, tanked badly, as they didn’t ask the right questions to the right audience during market research.

According to the Coca-Cola market research surveys, Coca-Cola lost upwards of $50 million on C2, and we don’t want something similar happening to one of your products. That’s why we focus on market research questions that’ll get the right responses to scale your business to better heights. Here’s a snippet of what we’ll further discuss in this article.

• What is Market Research
• 50+ Research Questions To Use In 2023
• Benefits Of Market Research.
• Tools for Conducting Market Research.

Market research is the process of gaining your target customer’s insights about new products, competitors, preferences, or more. Marketing research is all about getting high-value information on things that could benefit a company and help them grow – and surveys are a great tool for this.

If you struggle with writing questions for your market research surveys, bookmark this blog. The better and more precise these market research questions are, the better the data and the better the decision you make with it.

50+Market Research Survey Questions to Use in 2023

Here we are now –  the 50 most effective market research questions that deliver outstanding results when used in research surveys. We’ve split these questions into five categories so you can pick the right ones at the right time.

 Effective Market Research Questions: 5 Effective Catagories

• New Product Survey Questions
• New Business Survey Questions
• Competition Analysis Survey Questions
• Questions For Your Existing Customers
• Questions To Improve Customer Service

These marketing research questions can be open-ended, multiple-choice, or scale-based questions as per your data requirements.

1. New Product Survey Questions

A new product launch is where most market research happens. As exciting as it sounds, it can cause a massive failure if the new product ain’t what the target audience wants it to be.

To understand that, here are 10 market research survey questions you can ask:

• How excited are you about our upcoming product? Would you be willing to test it?
• Is the product solving your problem accurately?
• What change do you wish to bring to this product?
• If given the responsibility, how would you go about promoting it?
• How much would the competitors charge for a product like this?
• On a scale of 1 to 10, how likely are you to purchase this product once it’s available?
• What features or benefits of the product stand out the most to you?
• Are there any concerns or hesitations you have about the product?
• In comparison to products you currently use or are familiar with, how does our product fare?
• Which marketing channels (e.g., social media, email, TV, etc.) would you most likely notice information about this product?

Need a ready-to-launch e xamples of research questions? H ere’s a survey created with SurveySparrow .

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2. New Business Survey Questions

When you’re about to enter a new business or market opportunity, it always works well too:

• Research the audience you’ll target
• The competition you’ll face
• The market size of this new opportunity
• The buying behavior of your target group

These are the ten  market research questions examples for new business:

• Who are the groups or groups that’ll buy from us?
• How big is the market for this opportunity? Will it sustain or shrink in the long run?
• How can we capitalize on customers’ buying habits/behaviors in this market??
• How are our direct or indirect competitors doing their business in this market?
• What are the problems we’ll solve for our target groups here?
• What differentiates our business or offering from existing competitors in the market?
• Which marketing channels most effectively reach our target audience in this new market?
• Are there any cultural, regional, or demographic factors we should know when entering this market?
• What regulatory or compliance challenges might we face in this specific market?
• How open is the target audience to trying a new product or service in this category?

3. Competitive Analysis Questions

Let’s face it. Whatever your business is, there are competitors. Some are big, some are small, but competition is there, and when you’re keeping tabs on them by asking the right market research questions from your teams and customers, you stay ahead of the curve!

Here are ten good market research questions for competition analysis:

• What do you like the most about our (competitor’s name) product?
• Are you content with their product pricing?
• Where do you think our brand stands compared to (competitor’s name)?
• Do you like the way they market and advertise their products?
• What sets (competitor’s name) apart? Is it their product, service, user experience, content, or anything else?
• Which features or benefits of (competitor’s name) do you wish our product/service offered?
• Have you ever experienced any issues or challenges with (competitor’s name) product/service?
• How do you perceive the customer service or support provided by (competitor’s name)?
• If you could change one thing about (competitor’s name) offering, what would it be?
• How often do you consider switching from (competitor’s name) to another brand or solution? What would motivate that switch?

4. Questions For Your Existing Customers

When you and your teams are working on a new product or service or want to bring changes to the existing ones, it’s always best to know your customer’s opinions about it because you want to deliver what they want and the changes that’ll take their satisfaction levels with your brand to the next level.

Check out these 10 market research questions for your customers:

• What changes would improve our product for you?
• Are you facing any consistent issues where you think we can help?
• Do you think our services can improve? If so, we would love to know how.
• Would you buy our products/services at a higher price if we added additional features to them?
• How can we improve our products to enhance your overall experience?
• How would you rate your overall satisfaction with our product/service on a scale from 1-10?
• If you’ve contacted our customer support, how was your experience, and what can we do better?
• Are there other products or services you wish we offered?
• How frequently do you use our product/service, and are there any challenges during its use?
• What’s the one thing you love the most about our product/service and one thing you dislike?

5. Questions To Improve Customer Service

If you thought market research and market research questions were only about new products, new business opportunities, insights from existing customers, and competitor analysis, think again!

Market research has always been about improving according to your customers, target audience, and employee insights. Your customer experience always needs review and timely improvements, and a market research survey backed with the right market research questions would help you big time here.

So, let’s look at ten such examples of market research questions that you can ask about your customer service:

• After raising your query, how much time did our customer service representative take to reply?
• Did our customer service representative directly give you the solution or explain why the issue occurred in the first place?
• How convenient is it for you to reach our customer representative and head?
• Do you wish our customer service team to be available on any other channels apart from the ones they are?
• Do you get consistent customer experience on all channels from our service team?
• On a scale of 1 to 10, how would you rate your overall experience with our customer service team?
• Were our customer service representatives friendly and empathetic to your concerns?
• Did you feel like our team valued your time and was efficient in their assistance?
• Would you say that the solution provided was satisfactory and met your expectations?
• How likely are you to contact our customer service again for future queries or concerns?

Now that might be familiar with market research questions, why not design a survey seamlessly using our ready-to-use templates?

Register below with your email for free access

Here are ten tested tips to create a perfect market research survey that gets results. Make full use of it.To create the perfect market research survey:

• Define the problem you’ll solve with it.  Don’t just conduct market research, hoping to get actionable data.
• Select the right target group. You do not want to collect irrelevant data that’s of no use. So, for a particular problem, select the right people.
• Know your sample size . Whether your method is cluster sampling , quotas , systematic sampling or purposive sampling , figure out the number of survey responses you’ll need for reliable data and keep a safety margin for half-filled or not-responded surveys.
• Select focused questions . Use these twenty-five questions the best you can. You can also check out our go-to guide on how to write better survey questions .
• Use interactive question types – like voice notes, image choice, video backgrounds, and graphical sliders. This will massively increase your response rates.
• Give incentives like free e-books gift cards. This can give respondents the extra encouragement they need to complete the survey.
• Keep it conversational . Market research surveys work when they are treated with the same care and warmth as a conversation. So, build that trust with the tone of your questions.
• Don’t send the survey to all the respondents at once . Send it to a small batch first. Analyze how they answer, make changes if needed, and then go for the full-scale market research.
• Set times for reminders . You don’t want to speed up at the wrong time.
• And last, give enough time for analysis. Specific survey tools can save time with auto-generated survey reports that you can customize.

8 Benefits of Market Research: What Makes it So Important?

While we were explaining market research and market research questions, we mentioned one of its biggest benefits too. The benefit that makes it absolutely important for any business is gunning for long-term and sustained growth.

Guessed it? Well, it’s the benefit of getting rich insights from your target audience. But that’s not the only benefit.

Yes, market research offers a lot more than you can think of. And it’s time we discuss them one by one.

#1 Know Your Business Better

When you get customer and target market feedback about a product or service, you see the difference between your and your customer’s opinions. Observing this difference allows you to bridge that down by aligning the new or existing product based on their wants.

So, when you use the right market research questions in your survey, you get to observe your company through the target audience’s lens, allowing you to better understand the business and its goals.

#2 Get More Business Opportunities

While conducting a market research survey, you often find or realize a new opportunity or avenue where the company can thrive. This realization comes when you analyze the collected survey data and see your target market’s interest in this new opportunity.

#3 Discover New Customer Segments To Target

“The product has come out well. I want to use it, and I think the Genz’s would like it too.”

If the answer to one of your market research questions is something like this, you and your teams know they have a new customer segment to target. That’s a powerful benefit of conducting a well-planned market research survey that contains the right questions.

#4 Massively Reduce The Risk Of Failing

With market research or market research surveys, you don’t just get to know the insights and opinions of your target audience on a certain product, you also come to understand areas where it’s severely lacking and can cause a failure if not duly addressed.

Also, with a few well-crafted market research questions, you get to know the areas where your business is lacking. And if you’re working on those, the chances of your business going under are reduced massively.

#5 Understand Where And How To Market

By using the right market research questions in your surveys, you understand where and how your customers and target group want your teams to market a product.

Give your survey respondents the freedom to express themselves, and you’ll get gold out of your market research. Believe us on that!

#6 Track Your Competition

While conducting market research, you can’t forget about your competitors. As a leader, you need to stay on top of proceedings regarding your competitors and their products. Your teams need to have answers to questions like what new are they bringing, what’s their new campaign like, what are they focusing on at the moment, and many more.

What better way to do that than to ask these subtly by including the right market research questions? And trust us, you’ll get massive information about your competition with these surveys, allowing you to pivot and do better.

#7 Identify New Trends

Scanning the internet for new trends is an absolute time-consuming process. You can replace that with market research and market research surveys to stay updated and well-informed on what new your customers want. Analyzing new trends can be done successfully with  digital marketing training.  The process of obtaining information becomes effective.

If not anything, it’ll save your teams a lot of time, which they can use for other important tasks.

#8 Predict The Future

To sum all the benefits we’ve mentioned, you’ll be able to predict the future of your products, services, and even your business after knowing your customer’s insights and opinions on it. That’ll give you the chance and the freedom to bring the right changes at the right time. Ain’t that impressive?

Reliable Tools for Conducting Market Research

You now know the twenty-five top market research questions to include. But how can you add these questions to a market research survey and send it? What are the different tools you could use for it?

If you have these questions, with no further ado, get your answers here.

A Full-Action Survey Software

There can be nothing better than using survey softwares to conduct market research surveys. Period. But why? Well, survey software is the best way to gather reliable information quickly from your customers and employees about your existing or new products. These surveys would give clarity about your potential and target customers, buyer persona, and the solid feedback you’ll receive will help you strategize and do better eventually.

If you’re looking to use survey software for your research surveys, look no further than SurveySparrow. This Typeform alternative allows you to create engaging forms and surveys with no hassle. These surveys are conversational, easy-to-use, and completely secure. More importantly, it offers features like likert scale questions , interactive dashboards, customization, embedded surveys, recurring surveys, and so much more. And you can use all these features in the 14-Day free trial itself.

Our friendly suggestion: Don’t miss out on this!

Chatbots for the Website

Chatbots are the future of market research, no doubt on that. As per a study, by 2024, the global market for chatbots is projected to be over $994 million. That’s some number! Thousands of brands are implementing or have implemented chatbots in their everyday business task. From doing market research to tracking and answering customer’s queries, chatbots are everywhere.

Do you know what’s the best thing about a chatbot? It’s that it makes a customer’s or employee’s journey more enjoyable, as the conversations are natural and human-like. In addition, a chatbot will always ask a follow-up question to your customers just like a human mostly does. And this helps in market research. How? By making sure you and your teams are always up to date about what your customers want and what their expectations are from your products, services, and support.

SurveySparrow’s no-code Feedbot is made to gather insightful market data with no programming knowledge. Deloitte Digital , a San Francisco-based marketing, and advertising company de-cluttered their data collection process using SurveySparrow’s Feedbot. The company was facing challenges while collecting market data with the paper questionnaire format. However, the chat-like experience and interactive UI of Feedbot helped them gather 804 survey responses out of 1200 surveyed people. That’s a 67% completion rate. Market research conducted most profitably, isn’t it?

360 Degree Feedback Software

You can spend all your dollars on your customers to make them stay, but without your employees’ efforts, it just won’t happen. When we talk about market research, the first thing that comes in our mind is the customers. We want to conduct market research to gain knowledge about customer preferences, insights, and opinions. But, what about employee research to find their satisfaction levels?

In recent times, employee satisfaction and experience have both become popular and crucial topics. Because, no matter the industry, people like to do business with people. And satisfied employees are the most real, and simple people to attract customers and keep them engaged.

That’s why it’s important to use a 360-degree feedback tool like SurveySparrow’s 360-degree feedback solution . With this, you can conduct an employee assessment (research) to increase their satisfaction levels and drive growth. Trust us, you need to conduct such assessments, especially in this new normal.

Let’s Begin!

There you have it, then. You now know the benefits of market research, twenty-five different questions to include in the market research survey, tools to conduct these surveys, and as a bonus, highly effective tips to create the perfect market research survey.

The only thing that’s left now is for you to use these questions and start conducting market research surveys. SurveySparrow and its marketing experience solution can make this process a lot easier, effective, and the least time-consuming for you and your teams. So, check it out, and we’re just this click away if you need help. Waiting to hear from you. Au revoir!

Content Marketer at SurveySparrow

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80+ Market Research Questions to Ask your Target Audiences

To remain competitive in the current business landscape, keeping up with the ever-changing market trends is not just an option but an absolute necessity. By adapting your customer interaction points and developing strategies that not only attract but also convert potential leads into loyal customers, you can solidify your standing in the industry.

But how can you achieve all of this effectively and efficiently? The answer lies in the power of market research and, more importantly, in asking the right survey questions .

Build & Send your Market Research Surveys🔥

Choose from over 30+ question types, add your own themes and create amazing surveys that people love answering.

Market research can navigate your company by helping you understand your audiences and customers better, identify shifting trends, and maintain that sought-after competitive advantage. In this blog, we'll throw light on the most compelling market research questions and best practices that can unveil valuable insights and give you a strategic edge in the ever-evolving market. 

Table of Content

What are market research questions.

• For Customers
• For Startups
• For New Product Launch
• For Existing Product
• To Segment Target Market
• For Competitive Analysis
• To Check Brand Awareness
• Pricing Analysis
• For Concept Testing
• To Understand Online Visibility
• For Reputation Management
• For Messaging & Advertising

Best Practices for Market Research Questions

Why do market research, top 10 market research questions.

Market research questions are designed to gather specific information and insights about a target market or audience. These questions play a crucial role in conducting systematic research to understand consumer preferences, behaviors, and opinions, as well as to analyze market trends and competitors.

You can use a market research survey template offered by Zonka Feedback to make informed decisions, identify opportunities, and develop effective strategies to stay competitive. If you are looking for a ready-to-use market research survey template, here is one that can gain you customer insights, consequently increasing customer satisfaction .

Market Research Questions to Gather Insights

Market research questions can help to optimize the decision-making process for businesses across various stages, from product development to marketing and sales. However, choosing the right market research questions should be based on what you want to achieve through market research. You can leverage microsurveys like the Net Promoter Score or Customer Satisfaction Surveys to conduct market research or create a comprehensive survey to gauge various aspects. Let us look at market research questions aimed at different user personas and business goals. 

1. For Customers

Understanding customers' preferences, concerns, and buying behavior are vital for your business to provide exceptional customer experiences . With this knowledge, you can focus on enhancing the aspects your customers love while working on areas that need improvement. 

What factors influence your purchasing decisions the most? What improvements would you like to see in our offerings?  How satisfied are you with our customer service?  Would you recommend our product to others? Which specific features of our product/service do you find most valuable?

2. For Startups

For startups, market research is crucial to validate business ideas , identify target markets, and uncover potential opportunities and challenges. Seeking product feedback for your startup in the early stages of brand development can be especially valuable in refining your beta version of the product and can help to create a product that truly resonates with your target audience.

What challenges do you currently face in [relevant industry/problem area]? What features are most important to you when considering a [product/service]? Would you be willing to try a new [product/service] if it addresses your needs more effectively? What would be your primary reason for choosing a product over competitors? How much would you be willing to pay for a product/service that meets your requirements? What are your preferred communication channels to learn about new products/services? How do you prefer to purchase product/service - online, in-store, or through a mobile app?

There are certain questions that you should be establishing as a startup before entering the market. Consider these market research questions to refine your startup's value proposition and make well-informed decisions to position your venture for success.

What are the total addressable market (tam), serviceable available market (sam), and share of the market (som)? What is your USP? Are you planning to refine your beta version of the product with beta testing survey ?  How would you onboard new customers? What are the potential barriers or challenges you may face in acquiring customers? How does the pricing of your product/service compare to the perceived value among customers?

3. For New Product Launch

Market research for new products helps locate potential demand, get product feature requests , and identify target markets, reducing the risk of launching a product with limited appeal. Consider these market research questions for new products that you can ask your customers.

How did you first hear about our new product? What is your initial impression of the new product based on the information provided? How interested are you in trying out this new product? What features or benefits of the new product appeal to you the most? How does the pricing of the new product align with your expectations and perceived value? Are there any specific concerns you have about the new product? Would you be open to participating in a trial or beta testing for the new product?

4. For Existing Product

For companies that thrive on product-led growth , customer feedback on the existing product is the key to success. Market research for existing products helps in understanding changing customer needs and market trends, ensuring that the product remains relevant and competitive. 

On a scale of 1-5, how satisfied are you with our current product? What challenges are you facing in using our product? What additional features or improvements would you like to see in our product? How does our product compare to competitors in terms of performance and pricing?

5. To Segment Target Market

By asking market research questions, you can segment your target market based on various demographics, interests, behaviors, and preferences. Through user segmentation , you can create more targeted marketing campaigns, tailor products/services to specific needs, and effectively reach and engage your diverse user base. Here are some of the demographic survey questions that you can ask to segment your target market. 

What is your age group?  What is your gender? Where do you reside? What is your education level? Are you employed, self-employed, a student, or retired? What are your hobbies or interests?  What are your preferred modes of communication? How do you prefer to make purchase decisions? What are your primary reasons for purchasing a specific product/service? Which media channels do you use most frequently for information and entertainment? 

6. For Competitive Analysis

Understanding competitors' strengths, weaknesses, and strategies can help you dig deeper into market share and identify opportunities to stay ahead in the market. You can leverage survey collection software to perform competitive analysis and gather valuable analytics for marketing and conversion rate optimization. Consider these market research questions to ask your customers about competitors. Consider these market research questions to ask your customers about competitors.

Have you ever used products/services from our competitors? How would you rate the products/services of our competitors in terms of quality? What do you perceive as the main strengths of our competitors' offerings? What factors influence your decision to choose our products/services over those of our competitors? Are there any specific features or benefits offered by our competitors that you find appealing? How do you think our products/services compare to those of our competitors in terms of overall value? How likely are you to recommend our products/services over those of our competitors to others?

7. To Check Brand Awareness

Assessing brand awareness helps businesses measure the effectiveness of their marketing efforts and brand visibility in the market. Market research questions for checking brand awareness can include:

Have you heard of our brand before? How did you first learn about our brand? Which of the following products do you associate with our company?  Have you ever used or purchased any products from our company? What feature do you like the most about our product? On a scale of 1 to 10, how likely would you recommend our brand to a friend or colleague?

8. Pricing Analysis

Determining the right pricing strategy is crucial to attracting customers while ensuring profitability. Market research questions for pricing analysis can include:

What price range do you consider reasonable for our product? How does our current pricing compare to competitors in the market? What factors do you consider when evaluating the pricing of a product? Would you be willing to pay more for additional features or benefits?

9. For Concept Testing

Before launching the final product, performing concept testing allows businesses to evaluate the viability of new ideas before investing resources in full-scale development. By doing so, you can tailor your product according to customer needs and assess the overall feasibility of your new product idea.

Please read the description of the new product/service concept carefully. How appealing does this concept sound to you? What specific aspects of the concept do you find most appealing or interesting? How likely are you to consider using or purchasing this new product/service based on the concept description? What would be your primary reason for choosing this new product/service over similar offerings in the market? Is there anything missing in the concept that you believe would make it more appealing or valuable? Is there anything you would change or improve in the concept to make it more appealing to you? How much would you be willing to pay for this new product/service, based on the concept description?

10. To Understand Online Visibility

In the digital age, online visibility is crucial to reach their target audience effectively. Whether you want to drive in-store customers or online, the route is by following online visibility. Conducting an online survey is the easiest way to understand this. Consider these market research questions to understand online visibility.

How did you discover our brand/company online? How frequently do you come across our brand/company while browsing the internet? Have you visited our website? If yes, what was your purpose for visiting? Are you following our brand/company on social media? If yes, which platforms? How do you perceive our brand/company's presence on social media? (e.g., active, engaging, informative) Do you find our website and online content (blogs, articles, etc.) easy to navigate and informative? What do you think about the overall user experience on our website? (e.g., website speed, design, functionality) How does our online presence compare to that of our competitors? Are there any specific online platforms or websites where you would like to see our brand/company more active?

11. For Reputation Management

Monitoring and managing your brand's reputation is essential for improving customer loyalty and business revenue. A major part of market research includes knowing what customers think and speak about your business. Here are some market research questions for reputation management.

How would you describe your overall perception of our company? What do you think is our company's strengths? How likely are you to recommend our company to others based on your perception? Are there any specific aspects of our company's reputation that stand out to you? How do you feel about our company's responsiveness to customer feedback and concerns? Are there any specific incidents or experiences that have influenced your perception of our company?

12. For Messaging & Advertising

Crafting compelling messaging and advertising campaigns that resonate with the target audience is crucial for driving engagement and conversions. Your advertising should be in sync with your business goals and brand identity to communicate your unique value proposition. 

Have you come across any of our recent advertising or marketing campaigns? If yes, please specify where you saw or heard them. How well do you think our advertising aligns with your needs and preferences as a customer? Are there any specific advertising channels or platforms where you believe our brand should have a stronger presence? How likely are you to take action (e.g., visit our website, make a purchase) after seeing our advertising? Which specific elements of our advertising (e.g., visuals, slogans, offers) do you find most memorable? Have you ever shared or engaged with our advertising content on social media? Do you find our advertising to be informative and educational about our products/services?

Before you start framing your market research, it is essential to follow these best practices to ensure the effectiveness and reliability of your data:

Things to Do

• Decide your Goals : Clearly define the objectives of your market research. Determine what specific insights you aim to gather and how they will support your business decisions.
• Segment your Audience : Understand that different customer segments may have distinct needs and preferences. Tailor your survey questions to target specific groups, allowing for a more focused analysis.
• Choose the Right Survey Question Type : Select appropriate question formats based on your goals. Use a mix of multiple-choice questions, open-ended questions , Likert scales , and rating scales to capture both quantitative and qualitative data.
• Incentivize your Survey : Offer incentives to encourage participation and increase the response rate. It could be in the form of discounts, gift cards, or entry into a prize draw.

Things to Avoid

• Avoid Double-Barreled Questions : Double-barreled questions combine two or more issues into one question, making it challenging for respondents to provide clear and accurate answers. Keep your questions focused on one topic at a time.
• Avoid Leading Questions : Leading questions are worded in a way that influences or biases respondents' answers. Aim for neutrality and objectivity in your questions to obtain unbiased data.
• Avoid Too Many Questions : Lengthy surveys can lead to respondent fatigue, resulting in incomplete or rushed answers. Keep your survey concise and relevant, ensuring it can be completed within a reasonable timeframe.

All the popular companies in the market currently, whether it is Apple, Zappos, or Spotify, rely heavily on market research. Let us look at the reasons why you must consider market research to drive growth.

• Identifying Market Opportunities : Market research helps identify emerging trends, unmet needs, and untapped market segments, providing valuable opportunities for businesses to expand and innovate.
• Testing Product Concepts : Before launching a new product or service, market research can be used to gauge customer interest and receive feedback on potential concepts, get product idea validation , and reduce the risk of product failure.
• Evaluating Marketing Campaigns : Market research allows businesses to assess the effectiveness of their marketing efforts, whether it is driving NPS campaigns or launching new advertising initiatives. It helps to refine messaging, targeting, and channels for better results.
• Measuring Customer Satisfaction : Understanding customer satisfaction levels and identifying areas for improvement is crucial for retaining customers and building brand loyalty.

Now that you know the power of market research and how it can improve your offering and enhance customer experience, let us quickly recall the top 10 market research questions that can drive your business forward.

• What are the primary factors influencing your purchasing decisions?
• How satisfied are you with our product?
• What are the most desirable features you look for in a product?
• How did you first hear about our brand/product/service?
• What do you consider a fair price for our product?
• What improvements or additions would you like to see in our offerings?
• On a scale of 1-5, how likely are you to recommend our brand to others?
• What are the main challenges you face when using our product?
• How well do you think our product compares to competitors in the market?
• Which aspects of our advertising or marketing message do you find most compelling?

From identifying market opportunities and testing product concepts to measuring customer satisfaction and tracking brand awareness, market research questions play a vital role in allowing you to adapt and innovate in a rapidly changing marketplace. By listening to your customers and gaining valuable feedback through market research, you can refine your products and marketing efforts to better meet customer expectations .

For creating a market research survey, it is important that you leverage an omnichannel survey software that enables you to create impactful surveys, share them across multiple channels with your target customers, and gather and analyze valuable feedback using reporting features.

Zonka Feedback is one such powerful market research software that can help you do all of that, along with offering survey logic & branching , segmenting your customers, measuring trends, and closing the feedback loop .

You can sign up for a 14 -day free trial to create effective market research surveys and see how it works for you. 

Published on Jul 25, 2023. Updated on Apr 09, 2024.

Written by Kanika

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Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

• Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
• Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

Free Market Research Kit

• SWOT Analysis Template
• Survey Template
• Focus Group Template

You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What's trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience
• Consumer attitudes about a particular topic, pain, product, or brand
• Whether there‘s demand for the business initiatives you’re investing in
• Unaddressed or underserved customer needs that can be flipped into selling opportunity
• Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

• Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
• Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

• Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
• Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
• Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
• Focus Groups
• Product/ Service Use Research
• Observation-Based Research
• Buyer Persona Research
• Market Segmentation Research
• Pricing Research
• Competitive Analysis Research
• Customer Satisfaction and Loyalty Research
• Brand Awareness Research
• Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

• Define your buyer persona.
• Identify a persona group to engage.
• Prepare research questions for your market research participants.
• List your primary competitors.
• Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

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83 Qualitative Research Questions & Examples

Qualitative research questions help you understand consumer sentiment. They’re strategically designed to show organizations how and why people feel the way they do about a brand, product, or service. It looks beyond the numbers and is one of the most telling types of market research a company can do.

The UK Data Service describes this perfectly, saying, “The value of qualitative research is that it gives a voice to the lived experience .”

Read on to see seven use cases and 83 qualitative research questions, with the added bonus of examples that show how to get similar insights faster with Similarweb Research Intelligence.

What is a qualitative research question?

A qualitative research question explores a topic in-depth, aiming to better understand the subject through interviews, observations, and other non-numerical data. Qualitative research questions are open-ended, helping to uncover a target audience’s opinions, beliefs, and motivations.

How to choose qualitative research questions?

Choosing the right qualitative research questions can be incremental to the success of your research and the findings you uncover. Here’s my six-step process for choosing the best qualitative research questions.

• Start by understanding the purpose of your research. What do you want to learn? What outcome are you hoping to achieve?
• Consider who you are researching. What are their experiences, attitudes, and beliefs? How can you best capture these in your research questions ?
• Keep your questions open-ended . Qualitative research questions should not be too narrow or too broad. Aim to ask specific questions to provide meaningful answers but broad enough to allow for exploration.
• Balance your research questions. You don’t want all of your questions to be the same type. Aim to mix up your questions to get a variety of answers.
• Ensure your research questions are ethical and free from bias. Always have a second (and third) person check for unconscious bias.
• Consider the language you use. Your questions should be written in a way that is clear and easy to understand. Avoid using jargon , acronyms, or overly technical language.

Types of qualitative research questions

For a question to be considered qualitative, it usually needs to be open-ended. However, as I’ll explain, there can sometimes be a slight cross-over between quantitative and qualitative research questions.

Open-ended questions

These allow for a wide range of responses and can be formatted with multiple-choice answers or a free-text box to collect additional details. The next two types of qualitative questions are considered open questions, but each has its own style and purpose.

• Probing questions are used to delve deeper into a respondent’s thoughts, such as “Can you tell me more about why you feel that way?”
• Comparative questions ask people to compare two or more items, such as “Which product do you prefer and why?” These qualitative questions are highly useful for understanding brand awareness , competitive analysis , and more.

Closed-ended questions

These ask respondents to choose from a predetermined set of responses, such as “On a scale of 1-5, how satisfied are you with the new product?” While they’re traditionally quantitative, adding a free text box that asks for extra comments into why a specific rating was chosen will provide qualitative insights alongside their respective quantitative research question responses.

• Ranking questions get people to rank items in order of preference, such as “Please rank these products in terms of quality.” They’re advantageous in many scenarios, like product development, competitive analysis, and brand awareness.
• Likert scale questions ask people to rate items on a scale, such as “On a scale of 1-5, how satisfied are you with the new product?” Ideal for placement on websites and emails to gather quick, snappy feedback.

Qualitative research question examples

There are many applications of qualitative research and lots of ways you can put your findings to work for the success of your business. Here’s a summary of the most common use cases for qualitative questions and examples to ask.

Qualitative questions for identifying customer needs and motivations

These types of questions help you find out why customers choose products or services and what they are looking for when making a purchase.

• What factors do you consider when deciding to buy a product?
• What would make you choose one product or service over another?
• What are the most important elements of a product that you would buy?
• What features do you look for when purchasing a product?
• What qualities do you look for in a company’s products?
• Do you prefer localized or global brands when making a purchase?
• How do you determine the value of a product?
• What do you think is the most important factor when choosing a product?
• How do you decide if a product or service is worth the money?
• Do you have any specific expectations when purchasing a product?
• Do you prefer to purchase products or services online or in person?
• What kind of customer service do you expect when buying a product?
• How do you decide when it is time to switch to a different product?
• Where do you research products before you decide to buy?
• What do you think is the most important customer value when making a purchase?

Qualitative research questions to enhance customer experience

Use these questions to reveal insights into how customers interact with a company’s products or services and how those experiences can be improved.

• What aspects of our product or service do customers find most valuable?
• How do customers perceive our customer service?
• What factors are most important to customers when purchasing?
• What do customers think of our brand?
• What do customers think of our current marketing efforts?
• How do customers feel about the features and benefits of our product?
• How do customers feel about the price of our product or service?
• How could we improve the customer experience?
• What do customers think of our website or app?
• What do customers think of our customer support?
• What could we do to make our product or service easier to use?
• What do customers think of our competitors?
• What is your preferred way to access our site?
• How do customers feel about our delivery/shipping times?
• What do customers think of our loyalty programs?

Qualitative research question example for customer experience

• ‍♀️ Question: What is your preferred way to access our site?
• Insight sought: How mobile-dominant are consumers? Should you invest more in mobile optimization or mobile marketing?
• Challenges with traditional qualitative research methods: While using this type of question is ideal if you have a large database to survey when placed on a site or sent to a limited customer list, it only gives you a point-in-time perspective from a limited group of people.
• A new approach: You can get better, broader insights quicker with Similarweb Digital Research Intelligence. To fully inform your research, you need to know preferences at the industry or market level.
• ⏰ Time to insight: 30 seconds
• ✅ How it’s done: Similarweb offers multiple ways to answer this question without going through a lengthy qualitative research process. 

First, I’m going to do a website market analysis of the banking credit and lending market in the finance sector to get a clearer picture of industry benchmarks.

Here, I can view device preferences across any industry or market instantly. It shows me the device distribution for any country across any period. This clearly answers the question of how mobile dominate my target audience is , with 59.79% opting to access site via a desktop vs. 40.21% via mobile

I then use the trends section to show me the exact split between mobile and web traffic for each key player in my space. Let’s say I’m about to embark on a competitive campaign that targets customers of Chase and Bank of America ; I can see both their audiences are highly desktop dominant compared with others in their space .

Qualitative question examples for developing new products or services

Research questions like this can help you understand customer pain points and give you insights to develop products that meet those needs.

• What is the primary reason you would choose to purchase a product from our company?
• How do you currently use products or services that are similar to ours?
• Is there anything that could be improved with products currently on the market?
• What features would you like to see added to our products?
• How do you prefer to contact a customer service team?
• What do you think sets our company apart from our competitors?
• What other product or service offerings would like to see us offer?
• What type of information would help you make decisions about buying a product?
• What type of advertising methods are most effective in getting your attention?
• What is the biggest deterrent to purchasing products from us?

Qualitative research question example for service development

• ‍♀️ Question: What type of advertising methods are most effective in getting your attention?
• Insight sought: The marketing channels and/or content that performs best with a target audience .
• Challenges with traditional qualitative research methods: When using qualitative research surveys to answer questions like this, the sample size is limited, and bias could be at play.
• A better approach: The most authentic insights come from viewing real actions and results that take place in the digital world. No questions or answers are needed to uncover this intel, and the information you seek is readily available in less than a minute.
• ⏰ Time to insight: 5 minutes
• ✅ How it’s done: There are a few ways to approach this. You can either take an industry-wide perspective or hone in on specific competitors to unpack their individual successes. Here, I’ll quickly show a snapshot with a whole market perspective.

Using the market analysis element of Similarweb Digital Intelligence, I select my industry or market, which I’ve kept as banking and credit. A quick click into marketing channels shows me which channels drive the highest traffic in my market. Taking direct traffic out of the equation, for now, I can see that referrals and organic traffic are the two highest-performing channels in this market.

Similarweb allows me to view the specific referral partners and pages across these channels. 

Looking closely at referrals in this market, I’ve chosen chase.com and its five closest rivals . I select referrals in the channel traffic element of marketing channels. I see that Capital One is a clear winner, gaining almost 25 million visits due to referral partnerships.

Next, I get to see exactly who is referring traffic to Capital One and the total traffic share for each referrer. I can see the growth as a percentage and how that has changed, along with an engagement score that rates the average engagement level of that audience segment. This is particularly useful when deciding on which new referral partnerships to pursue.  

Once I’ve identified the channels and campaigns that yield the best results, I can then use Similarweb to dive into the various ad creatives and content that have the greatest impact.

These ads are just a few of those listed in the creatives section from my competitive website analysis of Capital One. You can filter this list by the specific campaign, publishers, and ad networks to view those that matter to you most. You can also discover video ad creatives in the same place too.

In just five minutes ⏰ 

• I’ve captured audience loyalty statistics across my market
• Spotted the most competitive players
• Identified the marketing channels my audience is most responsive to
• I know which content and campaigns are driving the highest traffic volume
• I’ve created a target list for new referral partners and have been able to prioritize this based on results and engagement figures from my rivals
• I can see the types of creatives that my target audience is responding to, giving me ideas for ways to generate effective copy for future campaigns

Qualitative questions to determine pricing strategies

Companies need to make sure pricing stays relevant and competitive. Use these questions to determine customer perceptions on pricing and develop pricing strategies to maximize profits and reduce churn.

• How do you feel about our pricing structure?
• How does our pricing compare to other similar products?
• What value do you feel you get from our pricing?
• How could we make our pricing more attractive?
• What would be an ideal price for our product?
• Which features of our product that you would like to see priced differently?
• What discounts or deals would you like to see us offer?
• How do you feel about the amount you have to pay for our product?

Get Faster Answers to Qualitative Research Questions with Similarweb Today

Qualitative research question example for determining pricing strategies.

• ‍♀️ Question: What discounts or deals would you like to see us offer?
• Insight sought: The promotions or campaigns that resonate with your target audience.
• Challenges with traditional qualitative research methods: Consumers don’t always recall the types of ads or campaigns they respond to. Over time, their needs and habits change. Your sample size is limited to those you ask, leaving a huge pool of unknowns at play.
• A better approach: While qualitative insights are good to know, you get the most accurate picture of the highest-performing promotion and campaigns by looking at data collected directly from the web. These analytics are real-world, real-time, and based on the collective actions of many, instead of the limited survey group you approach. By getting a complete picture across an entire market, your decisions are better informed and more aligned with current market trends and behaviors.
• ✅ How it’s done: Similarweb’s Popular Pages feature shows the content, products, campaigns, and pages with the highest growth for any website. So, if you’re trying to unpack the successes of others in your space and find out what content resonates with a target audience, there’s a far quicker way to get answers to these questions with Similarweb.

Here, I’m using Capital One as an example site. I can see trending pages on their site showing the largest increase in page views. Other filters include campaign, best-performing, and new–each of which shows you page URLs, share of traffic, and growth as a percentage. This page is particularly useful for staying on top of trending topics , campaigns, and new content being pushed out in a market by key competitors.

Qualitative research questions for product development teams

It’s vital to stay in touch with changing consumer needs. These questions can also be used for new product or service development, but this time, it’s from the perspective of a product manager or development team. 

• What are customers’ primary needs and wants for this product?
• What do customers think of our current product offerings?
• What is the most important feature or benefit of our product?
• How can we improve our product to meet customers’ needs better?
• What do customers like or dislike about our competitors’ products?
• What do customers look for when deciding between our product and a competitor’s?
• How have customer needs and wants for this product changed over time?
• What motivates customers to purchase this product?
• What is the most important thing customers want from this product?
• What features or benefits are most important when selecting a product?
• What do customers perceive to be our product’s pros and cons?
• What would make customers switch from a competitor’s product to ours?
• How do customers perceive our product in comparison to similar products?
• What do customers think of our pricing and value proposition?
• What do customers think of our product’s design, usability, and aesthetics?

Qualitative questions examples to understand customer segments

Market segmentation seeks to create groups of consumers with shared characteristics. Use these questions to learn more about different customer segments and how to target them with tailored messaging.

• What motivates customers to make a purchase?
• How do customers perceive our brand in comparison to our competitors?
• How do customers feel about our product quality?
• How do customers define quality in our products?
• What factors influence customers’ purchasing decisions ?
• What are the most important aspects of customer service?
• What do customers think of our customer service?
• What do customers think of our pricing?
• How do customers rate our product offerings?
• How do customers prefer to make purchases (online, in-store, etc.)?

Qualitative research question example for understanding customer segments

• ‍♀️ Question: Which social media channels are you most active on?
• Insight sought: Formulate a social media strategy . Specifically, the social media channels most likely to succeed with a target audience.
• Challenges with traditional qualitative research methods: Qualitative research question responses are limited to those you ask, giving you a limited sample size. Questions like this are usually at risk of some bias, and this may not be reflective of real-world actions.
• A better approach: Get a complete picture of social media preferences for an entire market or specific audience belonging to rival firms. Insights are available in real-time, and are based on the actions of many, not a select group of participants. Data is readily available, easy to understand, and expandable at a moment’s notice.
• ✅ How it’s done: Using Similarweb’s website analysis feature, you can get a clear breakdown of social media stats for your audience using the marketing channels element. It shows the percentage of visits from each channel to your site, respective growth, and specific referral pages by each platform. All data is expandable, meaning you can select any platform, period, and region to drill down and get more accurate intel, instantly.

This example shows me Bank of America’s social media distribution, with YouTube , Linkedin , and Facebook taking the top three spots, and accounting for almost 80% of traffic being driven from social media.

When doing any type of market research, it’s important to benchmark performance against industry averages and perform a social media competitive analysis to verify rival performance across the same channels.

Qualitative questions to inform competitive analysis

Organizations must assess market sentiment toward other players to compete and beat rival firms. Whether you want to increase market share , challenge industry leaders , or reduce churn, understanding how people view you vs. the competition is key.

• What is the overall perception of our competitors’ product offerings in the market?
• What attributes do our competitors prioritize in their customer experience?
• What strategies do our competitors use to differentiate their products from ours?
• How do our competitors position their products in relation to ours?
• How do our competitors’ pricing models compare to ours?
• What do consumers think of our competitors’ product quality?
• What do consumers think of our competitors’ customer service?
• What are the key drivers of purchase decisions in our market?
• What is the impact of our competitors’ marketing campaigns on our market share ? 10. How do our competitors leverage social media to promote their products?

Qualitative research question example for competitive analysis

• ‍♀️ Question: What other companies do you shop with for x?
• Insight sought: W ho are your competitors? Which of your rival’s sites do your customers visit? How loyal are consumers in your market?
• Challenges with traditional qualitative research methods:  Sample size is limited, and customers could be unwilling to reveal which competitors they shop with, or how often they around. Where finances are involved, people can act with reluctance or bias, and be unwilling to reveal other suppliers they do business with.
• A better approach: Get a complete picture of your audience’s loyalty, see who else they shop with, and how many other sites they visit in your competitive group. Find out the size of the untapped opportunity and which players are doing a better job at attracting unique visitors – without having to ask people to reveal their preferences.
• ✅ How it’s done: Similarweb website analysis shows you the competitive sites your audience visits, giving you access to data that shows cross-visitation habits, audience loyalty, and untapped potential in a matter of minutes.

Using the audience interests element of Similarweb website analysis, you can view the cross-browsing behaviors of a website’s audience instantly. You can see a matrix that shows the percentage of visitors on a target site and any rival site they may have visited.

With the Similarweb audience overlap feature, view the cross-visitation habits of an audience across specific websites. In this example, I chose chase.com and its four closest competitors to review. For each intersection, you see the number of unique visitors and the overall proportion of each site’s audience it represents. It also shows the volume of unreached potential visitors.

Here, you can see a direct comparison of the audience loyalty represented in a bar graph. It shows a breakdown of each site’s audience based on how many other sites they have visited. Those sites with the highest loyalty show fewer additional sites visited.

From the perspective of chase.com, I can see 47% of their visitors do not visit rival sites. 33% of their audience visited 1 or more sites in this group, 14% visited 2 or more sites, 4% visited 3 or more sites, and just 0.8% viewed all sites in this comparison. 

How to answer qualitative research questions with Similarweb

Similarweb Research Intelligence drastically improves market research efficiency and time to insight. Both of these can impact the bottom line and the pace at which organizations can adapt and flex when markets shift, and rivals change tactics.

Outdated practices, while still useful, take time . And with a quicker, more efficient way to garner similar insights, opting for the fast lane puts you at a competitive advantage.

With a birds-eye view of the actions and behaviors of companies and consumers across a market , you can answer certain research questions without the need to plan, do, and review extensive qualitative market research .

Wrapping up

Qualitative research methods have been around for centuries. From designing the questions to finding the best distribution channels, collecting and analyzing findings takes time to get the insights you need. Similarweb Digital Research Intelligence drastically improves efficiency and time to insight. Both of which impact the bottom line and the pace at which organizations can adapt and flex when markets shift.

Similarweb’s suite of digital intelligence solutions offers unbiased, accurate, honest insights you can trust for analyzing any industry, market, or audience.

• Methodologies used for data collection are robust, transparent, and trustworthy.
• Clear presentation of data via an easy-to-use, intuitive platform.
• It updates dynamically–giving you the freshest data about an industry or market.
• Data is available via an API – so you can plug into platforms like Tableau or PowerBI to streamline your analyses.
• Filter and refine results according to your needs.

Are quantitative or qualitative research questions best?

Both have their place and purpose in market research. Qualitative research questions seek to provide details, whereas quantitative market research gives you numerical statistics that are easier and quicker to analyze. You get more flexibility with qualitative questions, and they’re non-directional.

What are the advantages of qualitative research?

Qualitative research is advantageous because it allows researchers to better understand their subject matter by exploring people’s attitudes, behaviors, and motivations in a particular context. It also allows researchers to uncover new insights that may not have been discovered with quantitative research methods.

What are some of the challenges of qualitative research?

Qualitative research can be time-consuming and costly, typically involving in-depth interviews and focus groups. Additionally, there are challenges associated with the reliability and validity of the collected data, as there is no universal standard for interpreting the results.

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• 50+ Must-ask questions for your market research surveys

Şeyma Beyazçiçek

Market research is an essential part of finding answers to your questions. For this reason, market research surveys have a big importance. So, market study survey questions, too . These types of questions help you get essential data about the target audience, conduct competitive analysis, get new ones, or protect existing customers .

We have gathered the most essential data to help you gather information on the target market or target customer. In this article, you will find 50+ market research survey questions and examples about customers, products, social media, etc. You need to seriously consider these business survey questions for market research and learn more!

• What is a market research survey?

A market research survey is a document that asks demographic questions or any type of market research questions that aim to collect vital customer feedback to make you better in marketing . The critical point of a market research survey is to learn customer experience and make marketing plans according to it.

A report by Statista shows that since 2008 , the market research sector’s global revenue has increased by more than twice, surpassing $81 billion in 2022 . So, the importance of market research is getting more realized, and you need market analysis survey questions. Good survey questions for market research collect data to help you create definite strategies for a better marketing plan.

• 50+ Market research survey questions you must ask in your surveys

Each company has its own unique priorities and needs. For this reason, companies should choose questions carefully for their survey. 50+ market research survey questions might differ according to the needs and requirements of a company. Nevertheless, we have gathered the most essential and basic ones to make you grow faster. 

If you want to access all these privileges we have discussed so far, you need to have a look at these 50+ must-ask questions for your market research surveys:

Customer survey questions for market research questions

The primary reason for selling a product or service is for customers . Finding the target audience for your company is one of the most important parts of your market research survey. For that reason, you need to have a look at these customer survey questions for market research questions: 

1. How often do you shop from us?

• Once a week
• Twice a week
• Once a month
• Twice a month
• Once every two months
• Once every three months
• Once every six months
• Once a year

2. What is your favorite product/service?

3. What is your least favorite product/service?

4. Why do you choose us?

• Your reputation for quality products and services
• Your competitive pricing
• Your commitment to customer service
• Your convenient location
• Your wide selection of products and services
• Your knowledgeable staff
• Your experience in the industry
• Your commitment to innovation
• Your commitment to sustainability

5. Would you recommend us to your friends/family?

6. Since when do you choose us?

• Two Years Ago
• Three Years Ago

7. Overall, from 1-10, how do you rate us?

An opinion scale question example about satisfaction

Market research questions for a product

A market research question for a product is an excellent helper for companies to understand and collect data about existing. If you want to learn how your customers are satisfied with your exciting product, you only need to ask them these questions. Here are your market research questions for a product: 

8. Have you ever heard of this product before?

9. From 1-10, how would you rate this product?

10. Do you believe this product is useful/helpful for you? 

11. What is the likelihood of buying this product again?

• Very Likely
• Very Unlikely

12. What do you like about this product?

• It is easy to use
• It is cost-effective
• It is reliable
• It has great customer service
• It has a wide range of features

13. What do you dislike about this product?

• Functionality

14. Would you recommend this product to your friends or family?

You can replace the word “ product”  with the name of your own product.

A question example about purchasing behavior

New product market research survey questions

New product market research survey questions are perfect for your company if you plan for a new product. Imagine that you are about to launch a new product. You can take fewer risks if you ask questions about the new product before launching it. So you might need these market research questionnaire questions for your new product: 

15. Have you seen a similar product? 

16. How likely are you to use this product for your business activities?

17. What do you think is the best feature of this new product?

18. What do you think is the least favorite feature of this new product?

19. Do you find the price reasonable?

20. Are you excited about this product?

21. Overall, from 1-10, how do you rate this new product?

A question example about later use

Social media survey questions for market research

Social media is an excellent way of collecting helpful data from your customers because, today, nearly everybody has a social media account. You can have insightful data as long as you know which platform to use and how to use it. So, here are your social media survey questions for market research: 

22. Which social media platforms do you use? ( you can choose more than 1 )

23. In which social media platforms do you spend time the most?

24. Do you follow us on your social media accounts?

25. What do you think about our company’s social media account? 

• It's great!
• It could use some improvement.
• I haven't seen it

26. Do you believe we can use social media effectively?

27. What can we do to improve our social media accounts?

• Post regularly
• Run contests and giveaways
• Use relevant hashtags
• Optimize profile information
• Respond to comments
• Collaborate with influencers

28. Which influencers do you relate to us the most?

A market research survey question example about social media

Market research questions to ask potential customers

As much as trying to hold your existing customers, you should also try to find potential customers and expand your network. Because only in this way you can grow your business. When you have good market research questions to ask potential customers, as given below, you can easily get what you need: 

29. Have you ever heard us before?

30. When you think of our brand, what comes to your mind first? 

31. Who is our rival for you?

32. What is your minimum budget?

33. What is your maximum budget?

34. Would you consider choosing our product/service?

35. What are your best aspects, you think?

Market research questions for B2B companies

Just like any sector, B2B companies need to do their best to run market research. As for their market research survey, the questions will be different because they need to aim at businesses directly. If you need them, here are your market research questions for B2B companies: 

36 . Who is your ideal customer?

37. What really matters to your ideal customer?  

38. Do you think you know your customers?

39. How can you know your customers better?

40. What is your customers’ annual income? 

41. What do your customers do in their free time?

42. What attracts your customer?

Demographic questions for your market research survey

Demographic questions allow your company to understand your customer’s background better. Also, if you want to understand the certain characteristics of your target audience, demographic questions are the best option for you. Have a look at these demographic questions for your market research survey: 

43. What gender do you identify as?

• Genderfluid

44. How old are you?

• 65 or Above

45. What is your marital status?

46. Can you please specify your ethnicity?

• African American
• Asian American
• Hispanic/Latino
• Native American
• Pacific Islander
• White/Caucasian

47. Where are you located?

• United States
• United Kingdom

48. What is your education level?

• High School
• Associate's Degree
• Bachelor's Degree
• Master's Degree
• Doctorate Degree

49. What is your annual income?

• $0 - $25,000
• $25,001 - $50,000
• $50,001 - $75,000
• $75,001 - $100,000
• $100,001 - $150,000
• $150,001 - $200,000
• $200,001 and above

50. What is your current employment situation? 

• Employed full-time
• Employed part-time
• Self-employed
• Not looking for work

A market research survey question example about income

• How can I create a market research survey?

In order to collect essential data for your market research, if you want to handle it the fastest way, you will need an online form builder. Also, if you want to build your form with lots of options and create just like you wish and want to do all of them for free, there is only one option left: forms.app .

As long as you follow some basic steps, you can easily create your market research survey and here are the steps: 

1. Login or create an account

Firstly, you should log in to your existing account if you do not have one; no worries, you can easily and quickly create an account . Also, do not forget that you have the opportunity to log in via Google, Facebook, and Apple accounts. 

2. Start from scratch, choose a temple, or generate with AI

You have access to a wide range of options thanks to forms.app . You must begin from scratch if you wish to pick every aspect of your survey. The site offers pre-made market research survey templates if you do not want to spend too much time on it. However, if you stay current with the latest technology, artificial intelligence can create your survey in seconds!

3. Add your market research survey questions

Based on your company’s primary needs and essential requirements, you should choose your market research survey questions very carefully. Each company’s priorities can differ. For that reason, you need to pay attention while adding them. 

4. Customize your survey form

In this step, you can easily change and personalize your online survey . To give an example, you can change the size and type of the font, colors, and order of questions, add your brand’s logo, etc. 

5. Share your market research survey

In the final step, you can share your survey with your target via many platforms . You can choose the link to be public, limited, or private while sharing. Additionally, you can preview the link to see whether it has any meta titles, descriptions, or images. 

• How can I write good market research questions?

One can randomly create market research questions for the survey; however, if you want to be one step ahead of your rivals and be good at writing market research questions, you need to follow the points given below:

• Consider your company’s needs : You need to have a moment and consider what your company needs the most. What are your priorities or urgent needs? Or what are your urgent deficiencies to be covered? After answering these questions, you can create better questions. 
• Think like the customer: The key point is listening to your customers and trying to think like them. When you think like them, you can come up with better market research questions and collect more valuable data for your survey. 
• Be direct: Questions asked directly are definitely better , instead of asking too many indirect questions or long and complex sentences that might be confusing. So, you need to pay attention at this point. 
• Key points to take away

As we have discussed so far, the importance of market research is undeniable. If you want to increase your market share and be more successful in your sector, there are some key points for your company to take away. You should not ignore these points:

• Design of the survey: Do not forget that the more you pay attention to your market research survey design, the more you will seem professional. 
• Pay attention to the context: Design is an important factor, but context is the exact reason you run a survey. So, you need to be careful with your questions. 
• Check the result: At the end of the survey, checking and analyzing the results is a key point. If you will not do that, there is no need to share the survey, isn’t it?

Now that you have read so far, you know all the critical points about the issue and where to start. Take action now and start finding your own effective data collection methods for market research !

Şeyma is a content writer at forms.app. She loves art and traveling. She is passionate about reading and writing. Şeyma has expertise in surveys, survey questions, giveaways, statistics, and online forms.

• Market Research
• Form Features
• Data Collection

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40 Most Practical Market Research Survey Questions

April 3 2022

• Table of content

How to write market research questions

40 important market research questions, market research by product sampling, key takeaways.

Market research refers to the practice of collecting factual information about a target market and its performance until today. It answers specific business questions and is conducted on a macro level. Running market research is necessary before making any important decision for the business, and it prevents the risk of doing guesswork. This article includes:

• A guide to writing market research questions
• A list of 40 most practical survey questions for market research
• An introduction to market research by product sampling

Also read: Differences Between Market Research and Consumer Insights Research

The first phase of designing the market research questions is to define the objectives of the research or what problem you are intending to solve. Besides, you need to decide who your target audience is.

Below there is a list of important elements to keep in mind before writing the market research questions:

• Who is your audience ? In other words, design your buyer personas and define their demographic attributes. That includes age, sex, geographic location, occupation, and income, etc.
• How big is your market? Make an estimation of how many potential customers/ consumers you might have in the target locations and how much demand is out there for a product like yours.
• What do they need and what do they want? Is your product or service going to solve a problem for your audience? Is this exactly what they need? It's important to interpret the consumers' responses in a deep, intuitive way since they might not always choose the best words, nor do they know what they really want.
• Are you welcome in this market? Make sure the market you've picked is not saturated. The more similar products there are out there, the more competition there will be for you. Because you ought to draw the consumers' attention to your product.
• How will you fix the price? You need to figure out how much a consumer is willing to pay for your product or service, how much a similar product costs, and with what pricing strategy you can beat your competitors.
• How stable is the economy in your market's location? Research about economic activities and trends in the region you're going to sell your product. It goes without saying that it makes no sense to start a business in an unstable environment.

Also read: Seven Consumer Research Methods; 2022 Version

Make a clear picture of what information you need from your market and keep it simple. In the next paragraphs, you will see a list of categorized 40 most practical questions for your next market research.

You may choose a selection of questions below, depending on your product or service as well as the objectives of your consumer research . It is recommended that you leave the demographic questions to the last because some participants might find it uncomfortable to answer them and therefore, they are likely to give up the survey.

Here there are 40 sample questions for marketing survey.

Consumer segmentation:

• How old are you?
• Please specify your gender.
• What is your occupation?
• Please select your annual income range.
• Please select your marital status.
• Do you have any children? If yes, how many?
• What is your level of education?
• In what region/ city/ postcode area do you live?
• What activities fill up your free time?

Feedback on product:

• How often do you use this product?
• How satisfied are you with this product?
• If you could change anything about this product, what would you change?
• How likely are you to recommend this product to a friend?
• Do you prefer to buy this product online or on site?
• How would you feel/ what would you do if this product no longer existed?
• How long have you been using this product?
• Did this product meet your expectations?

Customers preferences:

• What made you choose this product?
• How do you decide to buy a product?
• How do you search for the products that you buy?
• How likely are you to buy this product from us again?
• What do you like the most/ least about this product?
• Please rate how well this product meets your needs.
• In your opinion, what's the most valuable feature of this product?

Brand awareness:

• How long have you known this brand?
• How did you hear about us/ this brand?
• Have you purchased anything from us before?
• Do you know any other brand offering the same product? How many?
• Have you seen our advertisements before? where?
• Have you recommended this brand to a friend? If not, how likely are you to do so?
• How do you feel about this brand?/ what do you think about this brand?
• How easy was it for you to try this brand for the first time?

Competition analysis:

• What brands do you consider as an alternative to us?
• How likely are you to switch to another brand in the future?
• What differentiates us from other brands?
• How would you rate our product compared to other brands?
• What do you think/ how do you feel about our prices compared to other brands?
• How would you rate our level of success in this market?
• What brand did you use to purchase from before us?
• What influenced you to switch to this brand?

Also read: Consumer Research Explained; Marketers' Edition

If you are about to launch a new product or start a business with no previous history in the market, product trial would be a fast, efficient, and cost-effective method to conduct your market research.

Thanks to its app-based consumer database, Peekage finds you the right group to test your product and give quality feedback afterward.

Peekage gets you covered from level zero. They distribute the samples, design professional surveys, collect feedback and then deliver a detailed and data-driven report with actionable consumer insights to you.

You may be interested in: The Psychology Behind Consumer Sampling Programs

• Before running market research, it's crucial to define the research objectives.
• You should design your survey questions based on some fundamental elements.
• A good consumer research survey contains questions that make the participant give direct and true answers.
• One common mistake to avoid is to place the questions in a sensible order to get the best results.
• One of the most advantageous methods to run consumer research is to run a product demo or trial.

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Marketing research

Definition, how-to, examples.

Marketing research is the process of using surveys, feedback, and observations to better understand audiences and the market for your brand and products. Discover how to conduct your own marketing research with examples.

Advertising Effectiveness Research: There can be various alternative strategies for varying degree of effects on the target audience. You may think it's just a delay in timing due to 1912 slower communication transmission, however, I don't think that's all there is to it. Each site has its own server-controlled network operating on the Microsoft Windows Server technology. . How often do you give to charity? Consumer-Jury Test: A panel of jury is selected from the representative target market to evaluate the effectiveness of the ad designed for the purpose of campaign. How do you do your holiday shopping? Literally gone, as if it never existed. Market research questions for new product launch Expanding your product line also requires lots of research and market testing.

What Is Advertising Research?

Later during the copy-testing phase, specific variables that affect the execution of an ad can be tested such as the selection of music, choice of words use of art or humour, and arrangement of these elements. For example, this could be an online Why do market research? What is the name of your company? So now the depression was ramping up full force, so I did some research via Google to back up and verify the PragerU video. Each stakeholder has his agenda, owing to it; there is a peculiar relationship with the Google. In hustle culture, everyone says how much hard work everything is, and talk about how the only sleep like 4 or so hours a day. Advertising Research — Purposes of Development: Idea Generation, Concept Testing, Audience Definition and Audience Profiling Developmental advertising research is used to generate advertising opportunities and messages. The limitations of this method cannot be overlooked. The viewers are instructed to press buttons indicating how much they like or dislike what they are seeing.

100+ Market Research Questions to Ask Your Customers

While men are also affected by these stereotypes, it is women who are underrepresented, overly sexualized and portrayed in traditional gender roles that are not. Drag-and-drop interface that requires no coding is easy-to-use, and supported by our award-winning support team. One of the most popular is through lifestyle research. These tests can provide clues as to which parts of a commercial are connecting with viewers and which parts of a commercial do not. I just can't find anything substantial on this. In other words, these reports do not arise from Titanic's radio messages but rather the reports were written after the crew on RMS Carpathia had met with passengers, discussed the incident with the Titanic crew and then seemingly sent reports back to New York, as well as calculated how many people they saved.

25 Market Research Questions You Need To Use In 2022!

Present status of the problem Consumer privacy pertains. They are requested to give their ratings on the same, starting with the best and coming down to the worst one. A vision for a brand dictates the level the brand aspires to be and wants to scale up to be. Obesity is linked to very high rates of chronic illnesses, higher than living in poverty, and much higher than smoking or drinking. But the ranking of all the ads in order of merit or based on paired comparison method, it will be quite cumbersome and boring job for the respondents with increasing number of alternatives.

Advertising FAQ's

In a highly intense competitive environment, a rational evaluation can provide a company with an edge over its rivals. Whole, Timeline, 2014 The total number of staff members between the two stores equaled 19 people. You have a professor who's told you you're perfect to teach college. The passengers and crew would've told the crew on RMS Carpathia that the ship had sunk hours ago. This survey template can be deployed to anyone who is willing to provide a feedback regarding what their impression is about a product based on the advertisement they saw. For a new product or brand, the primary aim is, typically, achieving awareness. Later an interviewer queries audience members about the reasons for their reactions to specific scenes.

Advertising Dissertation Topics List (29 Examples) For Your Research

Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. Watch more: Market Research Questions categories with questions Before you start creating a perfect market research questionnaire , you must consider a few crucial parameters. Not all of it is done on the actual ads themselves. Heck, a PhD stipend looks like a pay raise. Advertising and Marketing Research Multiple Choice Questions 1.

Marketing Research Questions for Customer Survey

The organization offers online advertising technologies, cloud computing, search and software. The product appeal is to be designed, considering the favourable factors of a product. You can easily sidestep this hurdle by breaking your double-barreled market research question into two to make it less confusing for the respondents. Fashion as a phenomenon is designed for particular set of group which goes on to become a trend and in turn connect people from different culture, religion on one platform. A 7-point Likert scale gives more choices to users but might also introduce the paradox of choice, making it harder for the respondent to select an answer. Am I doing it wrong? The female body should be taken as a holistic experience. Designing the Market Tests: It involves several elements as follows: a Selecting Test Markets on the basis of — i The population size ii Demographic composition iii Competitiveness in the market iv Media size b Implementing and monitoring c The duration of the tests d The measurement and evaluation — Tests may be organised by implementing the — i Buying Income Method ii Sales Ratio Method iii Share of market method.

157 Advertising Dissertation Topics To Inspire You

Beyond these 20 market research questions, here are. Despite enduring hardships, if you stick to your vision, it is easier to use that as a launchpad for being an immaculate and preferred brand. What specific problems does our product solve for you? Advertising Research — Problems The problems generally faced in the advertising research are: a. You can explore more related and relevant A list Of advertising dissertaton topics Studying the concept of internet advertising, the specifics, tendencies of development, and its impact on profitability. Otherwise, you are just using research as some sort of mystical ritual that you know really has no meaning, mouthing the words, faithfully uttering the chant, too afraid to think about the reality of the naked emperor.