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Azim Premji is an Indian billionaire entrepreneur and philanthropist who is widely recognized for his significant contributions to the Indian information technology (IT) industry. He is the chairman of Wipro Limited, one of India’s largest and most prominent IT services companies. Here are some key details about Azim Premji

Azim Premji was born in Mumbai, India, on July 24, 1945. He studied Electrical Engineering at Stanford University in the United States but returned to India in 1966 following his father’s untimely death to take over the family business.

Azim Premji took charge of Western India Vegetable Products Limited (Wipro’s precursor) in 1966, primarily dealing with vegetable oil production. Under his leadership, the company diversified into IT and eventually became Wipro Limited. He played a pivotal role in transforming Wipro into one of India’s leading IT services companies. His strategic vision and leadership steered the company’s growth, and it expanded its global footprint, offering a wide range of IT services and solutions.

He has been featured on various Forbes lists of billionaires. His philanthropic efforts have also earned him recognition, including being named one of Time magazine’s 100 most influential people worldwide. In July 2019, Azim Premji retired as the chairman of Wipro Limited after leading the company for several decades. His son, Rishad Premji, succeeded him as the company’s chairman.

His contributions have not only made a significant impact on the IT industry in India but also on social and educational initiatives aimed at improving the lives of people across the country.

Having known about the person behind creating one of India’s biggest tech giants, let us know the marketing strategies adopted by the company to evolve itself among its competitors.

MARKETING STRATEGY OF WIPRO

Wipro serves clients across various industries, including technology, healthcare, financial services, manufacturing, retail, energy, and more. Its services help organizations leverage technology and innovation to enhance efficiency, improve customer experiences, and achieve business goals.

Wipro is a well-known and globally recognised company that aims to provide the best of the best services to its customers

it has several products ranging from automobile, consumer goods, retail, professional service, product engineering, and many more.

When it comes to IT services, the company provides us with:

• Application Development and Maintenance
• Infrastructure Services
• Cybersecurity Services
• Quality Engineering and Testing
• Blockchain Services
• Artificial Intelligence and Machine Learning
• Data Analytics and Business Intelligence

Not only this, it also provides us with services like Finance and Accounting Services, Customer    Relationship Management (CRM) and Customer Experience Management, Supply Chain Management

Wipro Limited, a large and diverse IT services company, employs various pricing models and strategies depending on the services and solutions offered to clients. Pricing in the IT services industry can be complex and customized based on factors such as the scope of work, the difficulty of the project, the duration of engagement, and the client’s requirements. Below are some common pricing models and factors that may influence Wipro’s pricing policy are below. Under the time and materials model of the company, clients are billed based on the actual hours worked and the cost of materials or resources used. This is generally used for projects where the scope is not properly defined.

In a fixed-price model , the project scope, deliverables, and costs are agreed upon upfront. The client pays a predetermined, fixed price for the entire project. His model is suitable when the project requirements are well-defined and stable.

In a Subscription Pricing model, clients pay recurring fees for ongoing services or access to software solutions. This model is commonly used for software-as-a-service. Apart from the above-mentioned major pricing policies, various other models comprise the overall prices of the company’s products.

Various factors influence the pricing policy of the company. Some of them are listed below.

• Difficult projects may have higher pricing.
• Long-term contracts with other companies can lead to heavy discounts or different pricing structures.
• Pricing of the products offered by other tech companies also leads to variations in the pricing policy of Wipro.

3. Promotion

We all know that promotion plays a significant role when it comes to the growth of the company. Wipro maintains a strong online presence through its website and social media channels. It uses these platforms to share news, updates, success stories, and thought leadership content. Regular engagement with followers helps foster a sense of community.

Wipro frequently shares case studies and success stories highlighting its collaboration with clients. This eventually impacts the further onboarding of clients. The company also always fulfils its corporate social responsibility.

Partnerships with technology partners and other organizations are highlighted in its advertising strategy. These partnerships help Wipro provide complete solutions and reach a wider audience. The company also has occasionally used industry experts as brand ambassadors or spokespersons to increase brand visibility. The company also involves itself in environmental awareness initiatives. Not only this but also the company adopts a client-centric approach in its advertising, highlighting its dedication towards the existing client base. 

For the information of our readers

Wipro Limited, primarily an IT services and consulting company, is not a manufacturer of consumer goods like household products or consumer electronics. Instead, Wipro provides information technology services, consultancy services, and digital solutions to businesses and organizations across various industries. It’s essential to differentiate between Wipro Limited, the IT services company, and Wipro Enterprises, a separate entity within the Wipro Group, which manufactures and sells consumer goods, lighting products, and healthcare products under various brand names. Wipro Enterprises includes businesses like Wipro Consumer Care and Lighting and Wipro GE Healthcare.

NOTABLE ACQUISITIONS OF WIPRO:

• Appirio (2016):   Wipro acquired Appirio, a cloud consulting company based in the United States, for approximately $500 million.
• Info SERVER (2017): Wipro acquired InfoSERVER, a Brazil-based IT services provider, to strengthen its presence in the Latin American market.
• International TechneGroup Incorporated (ITI) (2019): Wipro acquired ITI, an engineering solutions and services company based in the United States, to enhance its engineering and manufacturing solutions capabilities.
• Capco (2021) – Wipro acquired Capco, a global management and technology consultancy, for approximately $1.45 billion.

Also, read our success story of Mumbai Dabbawalas.

We assume that by now, our readers must have a basic idea about the company, its services and the acquisitions made by the company. Now, let us conclude today’s blog by updating you with the company’s current market price and returns because our readers feel like investing after reading these company insights. The company has traded for 406 with above-average returns over the past few years.

The company is constantly developing and evolving to new heights. 

Frequently Asked Questions (FAQs)

• Who is the founder of Wipro? Azim Premji founded Wipro.
• When was Wipro founded? Wipro was founded in the year 1945.
• What are the major services provided by Wipro? Major services provided by Wipro are consultancy services.
• What is the current market price of Wipro? The current market price of Wipro is 406.
• Is Wipro Limited and Wipro Enterprises the same? No, Wipro Limited and Wipro Enterprises are different.

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Wipro case study

Wipro transforms organizations into intelligent enterprises with analytics and ai-powered solutions on the microsoft azure platform, businesses want to leverage advanced analytics and ai to improve their operations, but it can be cost-prohibitive to do alone.

Organizations around the world know that they can use their data to make better decisions, but generating key insights with analytics and AI requires deep expertise.

Finding a powerful partner in Wipro

Wipro helps clients adapt to the digital world and leverage the Microsoft stack, including advanced analytics, AI, and Microsoft Azure, to reach better business outcomes.

The “2D” approach: delight the consumer and drive operational efficiency

By helping clients innovate every step of the way during their digital transformation, Wipro is dedicated to improving the customer experience while optimizing business operations.

Wipro is a leading global information technology, consulting, and business process services company. Using analytics, cognitive computing, hyper-automation, robotics, cloud, and emerging technologies, Wipro helps clients adapt to the digital world and to reach better business outcomes.

Wipro is a pioneer in the field of data and analytics and has been providing highly relevant services for more than 20 years. The company has infused analytics and AI services into its approach to enable the “Intelligent Enterprise”—one that’s digital, supported by actionable insights, and powered by curated data to derive greater business value. And also, one which has the ability to surprise and delight customers and employees alike.

“We look at customers’ business processes with two goals: increasing customer satisfaction and driving operational efficiencies,” says Pushpa Ramachandran, Head of Strategy and Planning, Platforms & Solutions for Data, Analytics & AI at Wipro. “We don’t see this is an either/or proposition. It has to be both/and—and it can be because we innovate every step of the journey. We take a design thinking approach and frequently recommend an analytics and AI augmentation to help customers make better decisions faster.”

Analytics and AI solving business problems

Wipro sees analytics and AI as a way to enhance the value of data services for customers through practical analytics and AI applications that solve business problems. Its consultants and technology experts help customers envision “the art of the possible” and ensure that analytics and AI solutions are delivering tangible business outcomes.

To that end, Wipro created industry-specific blueprints for the intelligent enterprise, to guide customers as they envision potential process transformations focused on buyer personas, creating an end-to-end digital experience. The company has a two-pronged strategy centered on “2D”—Delight the consumer and Drive operational efficiency. That is, solutions should make people's lives easier, even as they solve business problems.

To strengthen its offerings, Wipro introduced AI Lab and Power BI Dashboard Factory through Topcoder, its crowdsourcing platform, which hosts over 1.4 million data scientists and analytics professionals. The Power BI Dashboard Factory is a differentiated offering for high-volume production factories that deliver dashboards on a per unit, fixed-price menu. AI Squad is another initiative that enables Wipro to build competency and solution-focused teams to develop competencies and solutions.

Wipro and Microsoft’s strategic partnership

A longtime Microsoft partner, Wipro has been collaborating closely with Microsoft on data and analytics services for the past 15 years. Wipro has a long history and deep expertise across Microsoft’s portfolio of data and analytics products, including SQL Server, Power BI, and the Azure cloud. The company’s flagship solutions—Wipro HOLMES , an analytics and AI automation platform, and the Data Discovery Platform —were built on the Azure platform in close collaboration with Microsoft.

“When you look at the last three to four years, the focus has really started moving more towards Azure as a unified ecosystem,” says Kunal Turakhia, Head of Decisions Science practice for Data, Analytics & AI at Wipro. “And as we’ve seen Azure mature, a lot more efficiencies have come in for our customers. We use the whole analytics toolset that Azure provides and augment it with the deep expertise of our architects and consultants to recommend the right toolset to solve the specific business problem. Many of our customers who have moved their applications onto Azure want to add analytics or AI, whether it’s machine learning, Cognitive Services, or knowledge mining using the Azure tool stack.”

Microsoft has recognized Wipro’s leadership in the analytics, data and AI space several times, with achievements such as Data & AI Innovation Partner of the Year and Microsoft Gold Cloud & Data Analytics platform partner.

Driving actionable insights for global customers

Wipro has been working with customers across multiple industries to drive actionable insights with analytics and AI solutions. These include:

A medical device manufacturer engaged Wipro to unlock the value of organizational data—for its customers and employees and on its products, through machine learning and reporting. Data and machine learning algorithms are being leveraged to proactively service and maintain manufacturing equipment, ensure optimal availability of technical service staff to improve customer service SLAs. Ideas on innovation are identified from customer request and complaint data and many more applications.

A business cafeteria retailer is working with Wipro to create a pricing recommendation engine that uses machine learning techniques to help optimize prices across its locations.

A water utility company in Australia engaged Wipro to transform its legacy systems, including operational technology, data, and business intelligence, to comply with regulatory requirements, improve customer service, and be nimble. Wipro is also implementing water management use cases using machine learning, analytics, and AI.

Promising growth through innovation

Looking ahead, Wipro sees several opportunities to deepen its strategic partnership with Microsoft and continue to explore applications of analytics and AI that solve business challenges.

“Customers across the industries need analytics and AI-powered digital capabilities to stay competitive and drive business value,” says Simran Sachar, Analytics & AI Director, Microsoft One Commercial Partner. “Our analytics and AI partnership with Wipro is bringing together our capabilities and value proposition to solve customers’ business problems and deliver superior experience and outcomes together.”

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Case Study: How 100 shares of WIPRO grew to be over Rs 3.28 crores in 27 years?

by Kritesh Abhishek | May 31, 2018 | Investment Basics , Stocks | 2 comments

Case Study: How investment in 100 shares of WIPRO grew to be over Rs 3.28 crores in 27 years?

Indian stock market is filled with the examples of amazing stocks which has created enough wealth for its loyal shareholders to live a long happy life. Last week, we discussed one such stock- the case study of  Infosys .

In this post, we are going to discuss the case study of WIPRO- an Indian information technology giant company owned by Azim Premji.

WIPRO Wealth Creation Story:

Assume you bought 100 shares of WIPRO in 1990. At that time, the face value of one stock of WIPRO was Rs 10. For simplicity, we are considering that you bought the stocks at the face value. Hence, your initial investment would have been Rs 1,000.

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(Note: Stocks in the Indian stock market rarely trade below their face value. Most of the shares trade at a high premium compared to their face value. However, there has been a number of adjustment in the share price of the company since 1990 because of various bonuses and stock split. Therefore, just for simplicity, we are considering that you purchased the stock at the face value. Moreover, when you compare the appreciated value with the purchase price, you’ll understand that it wouldn’t have made much difference even if you had bought this stock at a little premium.)

Since 1990, WIPRO has given seven bonuses to its shareholders and one stock split (till 2017). Let’s also assume that you didn’t touch the stock after buying. This means that you didn’t sell any stock since the purchase and also avoided any profit booking.

Now, let us analyze the bonuses and stock split of WIPRO for past 27 years.

• 1990: 100 shares
• 1992: 200 shares (1:1 bonus on 12-08-1992)
• 1995: 400 shares (1:1 bonus on 24-02-1995)
• 1997: 1,200 shares (2:1 bonus on 20-10-1997)
• 1999: 6,000 shares (5:1 split on 27-09-1999)
• 2004: 18,000 shares (2:1 bonus on 25-06-2004)
• 2005: 36,000 shares (1:1 bonus on 22-08-2005)
• 2010: 60,000 shares (2:3 bonus on 15-06-2010)
• 2017: 1,20,000 shares (1:1 bonus on 13-06-2017)

(Source: Money Control )

In short, 100 shares of WIPRO bought in 1990 would have turned out to be 1,20,000 share by 2017.

Also read:  Stock split vs bonus share – Basics of stock market

Capital Appreciation:

Let’s find out the current worth of the 100 shares that you bought in 1990.

As of May 2018, the market price of one share of Wipro is Rs 273.75

Total Number of share= 1,20,000 Net Value = Rs 273.75 * 1,20,000 = Rs 3,28,50,000.

The net appreciated value would be worth over 3.28 crores.

Your small investment in the 100 shares of WIPRO in 1990 would have turned out to be worth over 3.28 crores in next 27 years.

Don’t forget the dividends…

In the last 27 years, WIPRO has given a decent annual dividend to its shareholders. However, here we are just considering the dividends for the last four years.

Annual dividend per share by WIPRO for last 4 years–

• 2014: Rs 8.00
• 2015: Rs 12.00
• 2016: Rs 6.00
• 2017: Rs 4.00

Annual dividend received by the shareholders can be calculated using this formula:

Annual dividend received= Dividend per share * Total Number of shares

Assuming that you bought 100 shares of WIPRO in 1990, here are the annual dividends that you would have received:

• Dividends (2014) = Rs 8 * 60,000 = Rs 4,80,000
• Dividends (2015) = Rs 12 * 60,000 = Rs 7,20,000
• And Dividends (2016) = Rs 6 * 60,000 = Rs 3,60,000

Moreover, for the year 2017, the total number of shares in your portfolio would have turned out to be 1,20,000.

Dividends (2017) = Rs 4 * 1,20,000 = Rs 4,80,000

Overall, you would have received dividends worth Rs  4,80,000  in just an year by literally doing nothing.

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The best part…

Even if you don’t sell your stocks, you are holding a total of 1,20,000 shares in your portfolio and hence are eligible to get dividends on all those shares.

Moreover, dividends increase over time. If the company announces a bigger dividend next year, you will receive even a bigger passive income through dividends. In addition, if the company announces any bonuses in future, even your grandchildren lives can be considered as secured 🙂 (kidding!!).

Also read:  How ‘Not’ to Kill The Goose That Lays the Golden Eggs?

Conclusion:

Time and again, the stock market has proved that the long-term investment is the real strategy to create huge wealth.

WIPRO is just an example. There are a number of companies in the Indian stock market which has given even a better return compared to WIPRO. For example- Eicher Motors, MRF, Symphony, Page Industries etc. Although it’s little difficult to hold a stock for such long-term and not to book any profit. However, if you are a conservative investor with good patience level, then you can definitely receive amazing returns from your investments.

In the end, here’s a quote by Warren Buffett:

“Our favorite holding period is forever.” 

Also read:  How to Earn Rs 13,08,672 From Just One Stock?

Kritesh ( Tweet here ) is the Founder & CEO of Trade Brains & FinGrad . He is an NSE Certified Equity Fundamental Analyst with +7 Years of Experience in Share Market Investing. Kritesh frequently writes about Share Market Investing and IPOs and publishes his personal insights on the market.

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This is what the power of compounding can make anyone rich in the long run. A very inspiring article that any newbie investor can advantage of.

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Wipro Case Study

April 7, 2021

• Wipro is the first institutional purchaser headquartered in India to receive recognition for sustainable IT procurement leadership as an EPEAT Purchaser Award winner.
• Purchasing EPEAT-registered products will generate $4,875,789 in lifetime cost savings for the products purchased between 2016 and 2019.
• Since the adoption of EPEAT requirements, Wipro has reduced 19,438 metric tons of greenhouse gas emissions and 128 metric tons of hazardous waste.

Introduction

Wipro Limited is a globally-recognized information technology, consulting, and business process services leader headquartered in India. Its 160,000 employees work with 1,274 clients in 66+ countries across six continents to generate annual revenue of $8.5bn. The scale of WIPRO’s operations necessitates the “Central Procurement Organization – CPO” to manage a spend of $2.3 billion annually of which IT Spend alone is $500 million annually in 54 countries. In addition to using EPEAT for internal organizational procurement, WIPRO spends $46 million on EPEAT-registered computers and displays on behalf of their customers worldwide.

WIPRO purchases EPEAT-registered electronics in four categories – computers and displays, office imaging equipment, mobile phones, and servers – with plans to purchase EPEAT-registered network equipment and photovoltaic modules when those categories become available under the EPEAT ecolabel.

Wipro takes the view that as a large corporation they must act as a socioeconomic citizen, aligning their objectives with society’s goals and using their significant power to influence social issues. Their recently rearticulated values include ‘Treat each person with respect’, ‘Be global and responsible’ and ‘Unyielding integrity in everything we do’, which underscore the basic tenets of social responsibility and corporate citizenship. As an IT services company, incorporating sustainable practices into their IT procurement activities helps Wipro to demonstrate their sustainability leadership to their stakeholders across the board.

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Case study: How ITIL 4 helped Wipro deliver value

Author   Axelos Team

September 12, 2023  |

  15  min read

1. Introduction

When discussing the business landscape from 2020 to 2021, it is impossible to ignore the challenges caused by the COVID-19 pandemic. It was a serious test of every organization’s business continuity, agility, and resilience. The pandemic exacerbated existing factors that had not been prioritized, but now had to be urgently managed.

However, some organizations were able to overcome these challenges and even increase growth during these uncertain times. This case study will explore how Wipro Limited, a leading global IT company, used ITIL® 4 to deliver greater value to the customer during the pandemic.

2. Wipro and its digital-first strategy

Wipro is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging their holistic portfolio of capabilities in consulting, design, engineering, and operations, they help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 250,000 employees and business partners across 66 countries, Wipro delivers on the promise of helping customers, colleagues, and communities thrive in an everchanging world.

2.1 The four pillars of the digital-first approach

Wipro provides a range of services including digital strategy advisory, technology consulting, global infrastructure services, business process services, cloud, mobility and analytics services. In addition, the company offers custom application design, re-engineering and maintenance, systems integration, package implementation, research and development, and hardware and software design.

Wipro’s business strategy is about driving a digital-first approach via four pillars:

• business transformation
• modernization
• connected intelligence

Wipro’s aim is to earn client trust and maximize the value of organizations, by helping them to reinvent their operational model using the four pillars.

3. The disruption caused by COVID-19 requires agility

The World Health Organization (WHO) officially declared COVID-19 a pandemic on 11th March 2020. This led to dramatic changes to the global society and economy, which required a robust response from organizations.

It is impossible to ignore the challenges caused by the COVID-19 pandemic. Existing and underlying challenges were exacerbated, and new challenges were created. This was especially true of IT services, which directly affected Wipro and its clients.

In response, Wipro deployed a COVID-19 global crisis management task force in March 2020. The task force was chaired by the chief operating officer and consisted of several cross-functional teams, including business continuity, IT, and cybersecurity services. Most employees were asked to work from home with enhanced cybersecurity measures in place.

However, ensuring that Wipro maintained its operations continuity was not enough. The organization’s clients were also affected by the crisis, but in different ways. Wipro teams worked hard to support clients in their response to the pandemic. For example, as the COVID-19 lockdowns caused airlines to suspend flights worldwide, a large airport had to shut down international commercial air traffic while handling cargo planes containing essential supplies. In just 48 hours, Wipro enabled more than 800 airport employees to work from home with full access to business-critical applications and a suite of training resources for their remote work system.

Wipro has a strong business continuity plan framework that enabled the company to respond to the COVID-19 pandemic with agility. Approximately 90% of the workforce transitioned to home working and continued to serve clients, delivering on several time critical milestones and processes.

3.1 Using ITIL 4 to meet COVID-19 challenges

Wipro has been using ITIL guidance for years to optimize the management of its IT services. In 2019, the company started a programme to leverage ITIL 4, combining them with existing best practices.

ITIL 4 includes practice guides for incident management, change enablement, problem management, continuity management, and risk management. This enables organizations to effectively manage operations and minimize risks at all levels.

Wipro partnered with Quint Consulting Services, a global consulting and training organization, to be one of the first adopters of ITIL 4 since its launch in March 2019. The entire team of ITSM members were certified in the new ITIL 4 modules along with the MP Transition modules to bridge the knowledge from the previous ITIL V3 to ITIL 4. While most of the IT service providers were still struggling to stabilize the older ITIL V3, Wipro was already developing its new methodology on the new ITIL 4 value-based service approach.

Wipro has used ITIL 4 to meet the challenges introduced (and further exacerbated by the pandemic), including:

• Transitioning to digital Organizations across multiple industries are transitioning to digital business models. In a digital ecosystem, collaboration will become a key element of business strategies.
• New ways of working The pandemic accelerated changes to established ways of working, which required a new approach. Consequently, home/hybrid working became the norm and was enabled by collaborative technologies.
• Adaptable, agile, and resilient enterprise Wipro evaluated their technology stack to ensure that they could be flexible and agile, and work with partners who could respond and adjust quickly to changing circumstances.
• Optimization and automation The compulsory implementation of social distancing accelerated automation.

4. How Wipro uses ITIL 4 to maintain its industry position

To overcome these challenges and encourage resilience, Wipro relies on its values, culture, and people, which enable the creation and delivery of products and services to meet the current and future needs of stakeholders.

4.1 The four dimensions of ITIL 4

Organizations and people

Human capital has enabled Wipro to successfully meet its strategic objectives and the challenges described above. Therefore, Wipro must ensure that its workforce can meet the demand for digital and domain-specific expertise in the post-pandemic world, while supporting other types of capital (such as intellectual, social, and relationship) with the relevant knowledge, skills, and culture.

For example, an organization’s talent strategy depends on scaling global, diverse, local, and distributed talent. This includes scaling: those with T-shaped, pi-shaped, comb-shaped, X-shaped, or E-shaped skill sets, project managers, programme managers, process managers, product managers, scrum masters, site reliability engineers, automation engineers, multi-cloud experts, and full stack engineers. These roles should combine creativity with a business and product-centric mindset, to effectively innovate and deliver services.

Yet, what do we mean when we say that a person has a T-shaped, pi-shaped, comb-shaped, X-shaped, or E-shaped skill set? These terms are used to describe the type of skills possessed by employees, with each line in the shape representing a particular type and breadth or depth of skill. For example, a T-shaped person has a depth of specialized skill(s) or expertise in a particular area(s), represented by the vertical line in ‘T’. The horizontal line in ‘T’ represents their breadth of general knowledge in other areas, which means that their knowledge is shallower and not at an expert level but encompasses a much broader range, than that represented by the vertical line.

A X-shaped employee possesses what is known as the executive skill set. They possess a depth of expertise, represented by one diagonal line in the ‘X’, and strong leadership skills, represented by the other diagonal line in the ‘X’. An employee with an E-shaped skill set possesses four characteristics, which are expertise, experience, execution, and exploration. They possess a depth of knowledge, represented by the vertical line, and a breadth of knowledge, represented by the horizontal lines.

An E-shaped employee has skills in execution (delivering products and/or services) and exploration (continual improvement), as well as expertise and experience.

To support the workforce and talent strategy, Wipro transformed its organizational structure to develop the required competencies in its talent. This included introducing new roles, such as leaders of talent engineering and skill family:

• talent engineering leaders are responsible for the end-to-end processes of the people supply chain, including demand forecasting, workforce management, training and competency building, and coordinating hiring decisions.
• skill family leaders are responsible for developing the skills of all internal employees with training and certification.

Information and technology

Leveraging the available information and transforming to the latest technology to enable smooth operations became challenging during the pandemic. Wipro adopted technology such as migrating the user profiles to cloud and usage of auto pilot mode for enabling support staff to operate from remote, usage of VPN and secure token, usage of collaboration tools (Microsoft Teams, Cisco Webex), and use of knowledge management to enable a process-centric approach.

Suppliers and partners

Collaboration with various suppliers was needed to enable the team to work from remote locations. When the pandemic started, Wipro decided to introduce a crisis management team and ensured business critical support engines continued as part of business continuity. However, remote working became the new normal. The team was able to work from home by collaborating with various suppliers. Wipro demonstrated trust by being transparent, ensured data security and meeting all customer expectations as trusted partners.

Value stream and process

The pandemic demanded a change in operations. Adoption of remote working culture, enabling effective usage of collaboration tools and information required changes to the ways of working and processes. Wipro was quick in adopting an Agile approach, introduced daily operational huddles to monitor, review and track IPC operations. Any critical request/concerns were added into a backlog or prioritized after discussing in a daily huddle. This has provided more confidence and increased trust on the ways of working and processes.

4.2 Practice: incident management

It is not enough to have the best people and products; they must also be supported by effective and efficient operations. For example, an important aspect of the successful and secure delivery of IT services is how it is maintained, supported, and changed.

Wipro utilizes the ITIL 4 incident management practice for more than 200 clients. Wipro controls the incident management process for their clients as an end-to-end owner/executor/integrator. Over 200 priority one incidents are logged every quarter for small to large accounts. More than 250 incident managers are deployed on these accounts.

Although the objective of incident management is to quickly restore services, Wipro utilizes the restoration of services to create business value by using ITIL 4 to:

• enhance levels of customer satisfaction by improving turnaround times
• ensure effective communication between Wipro stakeholders during an incident
• ensure effective resolution during incidents and demonstrate the value of ‘One Wipro’
• ensure a consistent approach and methodology for handling incidents
• learn from previous incidents and share the knowledge across other teams/customers within Wipro.

Wipro encourages its support teams to spend more time on proactive incidents analysis, rather than only reacting to problems as they arise.

Incident data is a valuable source of quantified information about what is failing and why. Every quarter, Wipro consolidates and analyses the high priority incidents. The results are then shared with the customers to avoid similar incidents. The analysis seeks to:

• establish relationships in the data (who, what, when, where, and what)
• uncover patterns (why are things happening and what does it mean?)
• determine the best improvement opportunities
• process the information to determine top categories by volume and top categories by customer impact (downtime, number of users impacted).

Wipro has utilized the results of the analysis to make improvements, such as improving turnaround times. Consequently, Wipro has adopted certain approaches. One such approach is to quickly identify the symptoms of the incident, which are then used to discover the likely causes, resulting in a significant reduction in incident recovery time.

Yet, the data from previous incident resolutions is only useful if it can be accessed by the right people when needed. This is why basic knowledge management is so important. Wipro has found that successful incident management also requires a two-pronged approach to resolving incidents. It includes the proactive analysis of incidents and resolutions, and creating a collection of authoritative knowledge articles that describe the incident and how it can be resolved.

Wipro has found it useful to implement deadlines to resolve major incidents in a timely manner to prevent further disruptions. Moreover, Wipro has realized that when there is little progress in incident management, a change in approach and engaging further expertise can result in vast improvements.

The incident management data can also be used to identify improvement opportunities for services and find solutions to business needs. For example, Wipro has used the data to answer the following questions:

• What new or changed services could improve customer engagement?
• Where and how could new technologies or services relieve pain points for customers?
• Are there areas where additional user training could help? Can the training cost be justified by an increase in user effectiveness and less time spent with the service desk?
• What features of services cause the most questions and frustrations to customers, and what could be changed to make it less confusing and frustrating?
• How are customers using services in unexpected/creative ways that might indicate improvement opportunities?
• What workarounds are customers using to compensate for shortcomings in services?
• Where and how could a customer group benefit from leveraging what other customer groups are doing?

4.3 Practice: problem management

Wipro has implemented the problem management practice to great success, including greater customer satisfaction. For example, Wipro has adopted a centralized tracking system to help identify issues and to eliminate repeat issues at an organizational level.

Wipro has implemented the reactive, proactive, and predictive approach to problems. This has improved the effectiveness of the practice, permanently resolved certain problems, and avoided future problems.

The reactive approach

The fix for the service disruption is performed by technical expert consultants, who are not involved in the day-to-day work of that particular client. The solution must be effective to avoid repeat occurrences.

Successful solutions are documented, with a 98% to 100% document submission rate. The documents, alongside the work of technical expert consultants, has improved the level of customer satisfaction. Nevertheless, failure can also be a learning opportunity. Every year, documents from failed actions are consolidated and analysed to prevent similar failures.

As a result, there has been a 10% to 15% year-on-year reduction in service disruption despite the growth in the number of clients.

The proactive approach

Wipro decided to review its technology to reduce repeat problems. As a result, automation tools were deployed for certain clients. This led to a reduction in tickets and prevented human error and major incidents.

The use of bots also led to an annual reduction of 20% to 30% in time that employees would have otherwise spent in resolving the issue, as well as a 20% to 60% reduction of low priority incidents.

The predictive approach

Wipro analysed the configuration items to predict and prevent problems from ever arising in the first place. Various tools and prediction techniques were used, such as Densify and vROps.

4.4 Practice: change enablement

Wipro has successfully implemented the change enablement practice, previously called change management, resulting in greater customer satisfaction and an industry-leading success rate.

Effective change enablement is one of Wipro’s key priorities. Wipro implemented the change enablement practice for more than 150 of its managed services clients by acting as an end-to-end owner. This process was supported by over 200 change managers, who were deployed in accounts to manage the change process, governance, and control. More than 180,000 changes were executed within a year for cloud and infrastructure services, and over 1,900 of those changes were critical and categorized as high risk and high impact.

Wipro implemented the centralized critical change review and governance board to ensure that complex changes are planned, reviewed, and implemented with little or no impact on the customer. All changes are reviewed and approved by technology experts. This process has been in operation for five years now, leading to a higher success rate and minimizing disruptions to services.

To ensure that the change enablement is consistent and effective across Wipro, several initiatives were implemented. This includes designing a standardized change process with integrated tools at the account level. The customer was also involved in the change approval process.

Change types and the lead time were defined according to the customer business need. Wipro also implemented centralized change key performance indicators (KPIs) for all managed services clients and a postimplementation review (PIR) for unsuccessful changes. This was to avoid the recurrence of the same issues. Moreover, guidelines were established for the change review part of the technical assessment board and change advisory board (CAB) reviews. The guidelines were made available, along with other templates and example documents in a central pool, which includes a risk/impact assessment, freeze communications, change review guideline, templates, and so on.

Change managers were instrumental in implementing change enablement activities and in training staff in the new processes and continual service improvement (CSI) initiative for the process area.

The result of this work was clear; Wipro’s change enablement practice significantly exceeds the industry average as per a benchmarking assessment conducted by Pink Elephant EMEA during 2018 to 2019.

Parameter references as follows.

5. Benefits to customers

Strong governance and operationalization of ITSM best practices enabled customers to respond to business-critical events quickly and reduce MTTF (Mean Time to Failure) and MTTR (Mean Time to Resolve). This enabled root cause identification and elimination of repeated issues, strengthened change reviews leading to higher change success, process standardization and sharing best practices. This benefited multiple customer businesses with improved user experience, and resilience and reliability in IT infrastructure and services.

Wipro has successfully used ITIL 4 to address social, technological, and economic challenges, helping its clients transform their organizations. Wipro has transformed internally to develop and maintain a scalable, highly competent, and continually developing global workforce. The organization has successfully implemented the incident management practice, the problem management practice, and change enablement practice to deliver cost and time savings, as well as improving customer satisfaction.

7. Further reading

To explore this topic further, please see ITIL® 4 Foundation

8. Contributors

• Pratibha Ramesh, group head, Wipro FullStride Cloud, Wipro Limited
• Jigna Bhatt, head-IT service management, Wipro FullStride Cloud, Wipro Limited
• Ramanadha Kunda – delivery head, Wipro FullStride Cloud, Wipro Limited
• Yathiraja Prabhu – program manager, Wipro FullStride Cloud, Wipro Limited
• Soumya Acharya - senior project manager, Wipro FullStride Cloud, Wipro Limited
• Sunil Kumar N – global head, customer onboarding - IT service mgmt., Wipro FullStride Cloud, Wipro Limited
• Sandeep Gondhalekar, lead ITSM consultant, Quint Consulting Services Pvt. Ltd.
• Sunil Mehta, director - India, Middle East & Africa, Quint Consulting Services Pvt. Ltd.

How ITIL® 4 helped Wipro deliver value

• FINAL_Wipro_case_study_web.pdf

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₹ 2835 crore" data-reg = "Wipro Q4 Results Updates: IT major posts net profit at ₹ 2835 crore, revenue falls 4% YoY">Wipro Q4 Results Updates: IT major posts net profit at ₹2835 crore, revenue falls 4% YoY

Wipro q4 results updates: for the the quarter ending march 2024, it major wipro witnessed an 8% year-on-year decline in its consolidated net profit, amounting to ₹ 2,835 crore. this figure contrasts with the ₹ 3,074 crore recorded in the corresponding quarter of the previous year..

Wipro Q4 Results Updates: Wipro recorded a consolidated net profit of ₹ 2,835 crore, marking an 8% decline compared to the same period last year when it stood at ₹ 3,074 crore for the quarter ended on March 31, 2024. Revenue from operations decreased by 4% year-on-year to ₹ 22,208 crore, down from ₹ 23,190 crore in the same period last year.

Wipro Q4 Results Live: Wipro Q4 FY24 result vs street estimates

Wipro Q4 Results Live:  Wipro surpassed analyst expectations for both its bottom line, reporting ₹ 2,748 crore, and its topline, achieving ₹ 22,117 crore in revenue.

Wipro Q4 Results Live: Key highlights of the results for the year ended March 31, 2024

Wipro Q4 Results Live:  Here are key highlights for the year ended on March 31, 2024 -

1. Gross revenue reached ₹ 897.6 billion ($10.8 billion ), a decrease of 0.8% YoY. 

2. IT services segment revenue was at $10,805.3 million, a decrease of 3.8% YoY. 

3. Non-GAAP2 constant currency IT Services segment revenue decreased 4.4% YoY. 4. Large deal bookings.

4. was at $4.6 billion, up by 17.4% YoY. Total bookings was at $14.9 billion decrease of 5.5% YoY. 

5. IT services operating margin5 for the year was at 16.1%, up by 50 bps YoY. 

6. Net income for the year was at ₹ 110.5 billion ($1,325.3 million ), a decrease of 2.7% YoY. 

7. Earnings per share for the year was at ₹ 20.89 ($0.251 ), an increase of 0.8% YoY. 

8. Operating cash flows of ₹ 176.2 billion ($2,114.0 million), an increase of 34.9% YoY and at 158.6% of Net Income for the year.

Wipro Q4 Results Live: Segment-wise performance in Q4FY24

Wipro Q4 Results Live: In terms of segments, Wipro experienced significant declines in revenue across BFSI, manufacturing, and communications during the fourth quarter. Sequentially, BFSI witnessed an 8.9% decrease, communications plummeted by 20%, and manufacturing saw an 11.5% drop.

 The healthcare segment was the only vertical that displayed notable revenue growth, recording a 1.3% increase. During the fourth quarter, the company achieved an operating cash flow of ₹ 17,620 crore, marking a 35% year-on-year increase and reaching 158.6% of the net income for the year.

Wipro Q4 Results Live: Operating cash flow rises 34.9% YoY

Wipro Q4 Results Live: Operating cash flows of ₹ 176.2 billion ($2,114.0 million), an increase of 34.9% YoY and at 158.6% of net income for the year.

Wipro Q4 Results Live: Attrition rate remained flat in Q4

Wipro Q4 Results Live: The attrition rate of IT major remained flat at 14.2% on the last-twelve-month (LTM) basis.

Wipro Q4 Results Live: Srini Pallia, CEO and Managing Director, said

Wipro Q4 Results Live: “We expanded our margins by 40 basis points during the quarter resulting in EPS growth of 5.2% QoQ in Q4. Despite a challenging macro-environment our IT services margin expanded by 50 basis points for the full year FY24. We generated highest operating cash flow in recent years which is at 183% of our net- income in Q4 and 159% on a full year basis."

Wipro Q4 Results Live: Total booking declines by 14% yoy

Wipro Q4 Results Live: Total bookings was at $3.6 billion. Large deal bookings was at $1.2 billion, increase of 31.1% QoQ and 9.5% YoY

Wipro Q4 Results Live: Headcount decline of 6,180 employees in Q4 FY24

Wipro Q4 Results Live: In the fourth quarter ending March 31, IT services giant Wipro saw a decrease of 6,180 employees. For the entire fiscal year FY24, Wipro experienced a reduction in headcount by 24,516, marking the second consecutive fiscal year with a decline in overall headcount. The total headcount for FY24 reached 234,054.

Wipro Q4 Results Live: IT major announced interim dividend of ₹1

Wipro Q4 Results Live: The Board of Directors confirmed the interim dividend of ₹ 1 declared by the Board earlier at its meeting held on January 12th, 2024, shall be considered as the final dividend for the financial year 2023-24.

Wipro Q4 Results Live: Key highlights of the result for the quarter ended March 31, 2024

Wipro Q4 Results Live: Here are the key highlights from Wipro's quarter ended results -

1. Gross revenue reached ₹ 222.1 billion ($2.7 billion1 ), flat QoQ. 

2. IT services segment revenue was at $2,657.4 million, an increase of 0.1% QoQ and decrease of 6.4% YoY. 

3. Non-GAAP2 constant currency IT Services segment revenue decreased 0.3% QoQ, and 6.6% YoY. 

4. Total bookings3 was at $3.6 billion. Large deal bookings4 was at $1.2 billion, increase of 31.1% QoQ and 9.5% YoY. 

5. IT services operating margin5 for the quarter was at 16.4%, up by 40 bps QoQ. 

6. Net income for the quarter was at ₹ 28.3 billion ($341.0 million ), an increase of 5.2% QoQ. 

7. Earnings per share for the quarter was at ₹ 5.43 ($0.07 1 ), an increase of 5.2% QoQ. 

8. Operating cash flows of ₹ 52.2 billion ($626.1 million1 ), an increase of 9.0% QoQ and at 182.6% of Net Income for the quarter. 

9. Voluntary attrition was at 14.2% on a trailing 12-month basis.

Wipro Q4 Results Live: “FY24 proved to be a challenging year for our industry, and the macroeconomic environment remains uncertain. However, I am optimistic about the opportunities that lie ahead. We are on the brink of a major technological shift. Artificial intelligence is transforming our clients’ needs as they seek to harness its power for competitive advantage and enhanced business value. At Wipro, we have been gearing up for this moment. We have the capabilities, leadership, and the strength of over 230,000 Wiproites around the world to help us realize our goals. Although there’s a considerable amount of work ahead of us, I am confident that together, with our collective effort, we can pave the way for the next chapter of growth."

Wipro Q4 Results Live: IT services revenue pegged at -1.5% to 0.5%

Wipro Q4 Results Live: The company anticipates that revenue from its IT Services business segment will fall within the range of $2,617 million to $2,670 million. This corresponds to a sequential guidance of a decrease of 1.5% to an increase of 0.5% in constant currency terms.

Wipro Q4 Results Live: Revenue for operations also declined by 4% YoY

Wipro Q4 Results Live: Revenue from operations experienced a 4% year-on-year decrease in Q4 FY24, amounting to ₹ 22,208 crore, as compared to ₹ 23,190 crore in the same period last year.

Wipro Q4 Results Live:  IT major posts Net Profit at ₹2835 crore

Wipro Q4 Results Live: Wipro's fourth-quarter results revealed a net profit of ₹ 2835 crore, marking a 8% year-on-year decline.

Wipro Q4 Results Live: Shares of IT major closed in green ahead of Q4 results

Wipro Q4 Results Live: Wipro share price closed 1.74 per cent higher at ₹ 452.10 on Friday's trading session ahead of the announcement of its quarterly results ending on March 31, 2024.

Wipro Q4 Results Live:  JM Financial expects -0.2% cc revenue growth

Wipro Q4 Results Live: The brokerage firm JM Financial said in its report, “We expect -0.2% cc revenue growth with a 25bps cross currency tailwind, translating into flat QoQ USD revenue growth for IT Services, resulting in a flat reported USD revenue growth QoQ CC growth will likely be in the upper half of the guided band of -1.5% to 0.5%."

Wipro Q4 Results Live: Nomura expects Wipro’s Q4 EBIT margins to expand 20 bps 

Wipro Q4 Results Live: Nomura expects Wipro’s Q4 revenue to decline 0.4% QoQ in constant currency (CC) terms. It expects EBIT margins to expand 20 bps led by continued cost control program. Key things to watch out for are commentary on consulting business and outlook on client CY24 budgets.

Wipro Q4 Results Live: Wipro share price gives no return this year

Wipro Q4 Results Live: Wipro share price has failed to give any significant returns this year. Wipro share price has fallen over 8% in one month and nearly 4% year-to-date (YTD). However, Wipro shares have rallied over 25% in the past one year.

Wipro Q4 Results Live: Expect IT services’ CC revenue to be flat QoQ: InCred Equities

Wipro Q4 Results Live: Expect Wipro IT services’ CC revenue to be flat QoQ versus -1.5% to 0.5% guided range. Headwinds from the two-month impact of wage hike could be offset by reduction in subcontractor expenses and operational efficiency. Key monitorables include Q1FY25 revenue growth guidance, large deal win trajectory and ramp up, said InCred Equities.

Wipro Q4 Results Live: Wipro may guide for a 0-2% QoQ CC growth in Q1FY25: JM Financial

Wipro Q4 Results Live: JM Financial expects -0.2% cc revenue growth with a 25 bps cross currency tailwind translating into flat QoQ USD revenue growth for IT Services, resulting in a flat reported USD revenue growth QoQ. CC growth will likely be in the upper half of the guided band of - 1.5% to 0.5%. It expects Wipro Q4 EBIT margins to decline 15 bps to 15.9% due to two month incremental impact of wage hike, while cost efficiency program to largely offset wage hike impact. The brokerage firm expects Wipro to guide for a 0-2% QoQ cc growth in 1QFY25.

Wipro Q4 Results Live: IT sector likely to report muted revenue growth with stable margins

Wipro Q4 Results Live:  The Indian IT services companies are likely to end the financial year 2023-2024 on a weak footing with the March quarter results estimated to show subdued growth amid unabated headwinds. The largecap IT services players are expected to report modest revenue growth in Q4FY24 as muted demand trends continue on account of weak discretionary spending and cautious behavior by clients, amid an uncertain global macroeconomic situation. Among verticals, BFSI, Communications, and Hi-Tech are expected to be among the laggards, with continued weakness in North America.

Wipro Q4 Results Live: Wipro’s IT Service Margin should see improvement

Wipro Q4 Results Live: We expect Wipro to report flat revenue growth in 4Q, due to macro impact and continued softness in verticals. IT Service Margin should see improvement of 160 bps on account of cost efficiency measures. Consulting business continues to be weak, owing to cut down in discretionary spends and reprioritizing of projects. Commentary on revenue conversion, consulting, and deal pipeline will be the key monitorables, said Motilal Oswal.

Wipro Q4 Results Live: Expect revenue to fall 0.5% QoQ in CC: Nuvama

Wipro Q4 Results Live: Nuvama Institutional Equities expects Wipro Q4 IT Services revenue to fall 0.5% QoQ in CC and 0.1% QoQ in USD. Margins are likely to be steady QoQ despite a two-month wage hike impact. We expect Wipro to give -1% to +1% CC QoQ revenue growth guidance for Q1FY25. Shall look for update on consultancy business and improvement in deal execution.

Wipro Q4 Results Live: Key things to watch out for in Wipro Q4 Results

Wipro Q4 Results Live: Key things to look for in Wipro Q4 results include IT services USD sales growth and margin outlook especially for Q1FY25E and beyond and margin outlook for near term as well as medium to long term, analysts said. Moreover, any portfolio or client specific issues espcially resulting from ongoing geopolitical and macro concerns, update on deal pipeline, client decision making and order book for 4Q and beyond, further sizable M&A plans post big M&A of Capco & Rizing and plans to drive synergy benefits from Capco/Rizing and capital allocation plans will also be watched.

Wipro Q4 Results Live: Wipro’s likely to guide for -0.2% CC growth

Wipro Q4 Results Live: Wipro is expected to project -0.2% constant currency (CC) revenue growth with a 25 bps cross currency tailwind translating into flat QoQ USD revenue growth for IT Services. CC growth will likely be in the upper half of the guided band of - 1.5% to 0.5%.

Wipro Q4 Results Live: EBIT expected to fall 1.3%, margin to remain largely stable

Wipro Q4 Results Live: Operating performance of Wipro in Q4 is also expected to remain tepid as IT services earnings before interest and tax (EBIT) is estimated to fall 1.34% to ₹ 3,495 crore from ₹ 3,542.6 crore, QoQ, as per average estimates. EBIT margin may compress to 15.9% as against 16% in the December quarter due to two month incremental impact of wage hike, while cost efficiency program is expected to largely offset the wage hike impact.

Wipro Q4 Results Live: Revenue likely to fall 0.28% QoQ to ₹22,141 crore

Wipro Q4 Results Live: Wipro’s IT services revenue is expected to see a sequential growth of 0.18% to $2,661 million from $2,656 million, while in rupee terms, the revenue may fall by 0.28% to ₹ 22,141 crore from ₹ 22,205.1 crore, quarter-on-quarter (QoQ), due to macro impact and continued softness in verticals, as per average estimates of five brokerages.

Wipro Q4 Results Live: Net profit may rise 1.9% QoQ

Wipro Q4 Results Live: Wipro is estimated to report a consolidated net profit of ₹ 2,746 crore in the fourth quarter of FY24, registering a muted growth of 1.92% from ₹ 2,694.2 crore in Q3FY24, as per average estimates of five brokerages.

Wipro Q4 Results Live: Wipro shares trade lower ahead of Q4 results

Wipro Q4 Results Live: Wipro share price traded lower ahead of the release of Q4 results later today. Wipro Q4 results will be announced after market hours. Wipro shares opened lower at ₹ 440.00 apiece on Friday as against its previous close of ₹ 444.30 apiece. On the BSE, Wipro share price intraday high of ₹ 445.10 and a low of ₹ 437.00 apiece.

Wipro Q4 Results Live: Wipro, Jio Finance, HDFC AMC, Hindustan Zinc among 14 companies to post Q4 results today

Q4 Results Today: Wipro, Jio Financial Services, HDFC Asset Management Company , Hindustan Zinc , KP Green Engineering, Sejal Glass, Sybly Industries, Elecon Engineering, Rajnish Wellness, Roselabs Finance, Rajnish Retail, Amal, Benares Hotels, and VL E-Governance & IT Solutions will release their Q4 results today.

Wipro Q4 Results Live: Wipro likely to post muted earnings

Wipro Q4 Results Live: IT major Wipro is estimated to report muted earnings for the January-March 2024 quarter on account of macro impact and continued softness in verticals. While Wipro Q4 net profit is expected to rise modestly, IT services revenue may fall during the quarter.

Wipro Q4 Results Live: Wipro to announce its Q4 results today

Wipro Q4 Results Live: IT services major Wipro will declare its Q4 results today. The company’s board of directors meets today to approve financial results for the fourth quarter of FY24.

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Lawsuits test Tesla claim that drivers are solely responsible for crashes

San Francisco — As CEO Elon Musk stakes the future of Tesla on autonomous driving, lawyers from California to Florida are picking apart the company’s most common driver assistance technology in painstaking detail, arguing that Autopilot is not safe for widespread use by the public.

At least eight lawsuits headed to trial in the coming year — including two that haven’t been previously reported — involve fatal or otherwise serious crashes that occurred while the driver was allegedly relying on Autopilot. The complaints argue that Tesla exaggerated the capabilities of the feature, which controls steering, speed and other actions typically left to the driver. As a result, the lawsuits claim, the company created a false sense of complacency that led the drivers to tragedy.

Evidence emerging in the cases — including dash-cam video obtained by The Washington Post — offers sometimes-shocking details: In Phoenix, a woman allegedly relying on Autopilot plows into a disabled car and is then struck and killed by another vehicle after exiting her Tesla. In Tennessee, an intoxicated man allegedly using Autopilot drives down the wrong side of the road for several minutes before barreling into an oncoming car, killing the 20-year-old inside.

Tesla maintains that it is not liable for the crashes because the driver is ultimately in control of the vehicle. But that contention is coming under increasing pressure, including from federal regulators. Late Thursday, the National Highway Traffic Safety Administration (NHTSA) launched a new review of Autopilot, signaling concern that a December recall failed to significantly improve misuse of the technology and that drivers are misled into thinking the “automation has greater capabilities than it does.”

Meanwhile, in a twist, Tesla this month settled a high-profile case in Northern California that claimed Autopilot played a role in the fatal crash of an Apple engineer, Walter Huang. The company’s decision to settle with Huang’s family — along with a ruling from a Florida judge concluding that Tesla had “knowledge” that its technology was “flawed” under certain conditions — is giving fresh momentum to cases once seen as long shots, legal experts said.

“A reckoning is coming as more and more of these cases are going to see the light of a jury trial,” said Brett Schreiber, a lawyer with Singleton Schreiber who is representing the family of Jovani Maldonado, 15, who was killed in Northern California when a Tesla in Autopilot rear-ended his family’s pickup truck in 2019.

Tesla did not respond to multiple requests for comment on the lawsuits.

The outcomes of the cases could be critical for the company. Tesla’s stock has lost more than a third of its value since the beginning of the year. Last week, the company reported a steeper-than-expected 55% plunge in first-quarter profit as it struggles with falling sales of electric vehicles and stiff competition from China. To allay investors’ concerns, Musk has made lofty promises about launching a fully autonomous “robotaxi” in August. Soon, he said during Tuesday’s earnings call, driving a car will be like riding an elevator: you get on and get out at your destination.

“We should be thought of as an AI or robotics company,” Musk told investors. “If somebody doesn’t believe Tesla is going to solve autonomy, I think they should not be an investor in the company. But we will.”

Meanwhile, the company has defended itself in court documents by arguing that its user manuals and on-screen warnings make “extremely clear” that drivers must be fully in control while using Autopilot. Many of the upcoming court cases involve driver distraction or impairment.

Autopilot “is not a self-driving technology and does not replace the driver,” Tesla said in response to a 2020 case filed in Florida. “The driver can and must still brake, accelerate and steer just as if the system is not engaged.”

But the Huang case also potentially involved a distracted driver: Huang was allegedly playing a video game when his Tesla plowed into a highway barrier in 2018. Tesla has not said why it decided to settle the lawsuit, and details of the settlement have not been disclosed in court documents.

More fatal crash details emerge

Meanwhile, federal regulators appear increasingly sympathetic to claims that Tesla oversells its technology and misleads drivers. Even the decision to call the software Autopilot “elicits the idea of drivers not being in control” and invites “drivers to overly trust the automation,” NHTSA said Thursday, revealing that a two-year investigation into Autopilot had identified 467 crashes linked to the technology, 13 of them fatal.

NHTSA did not offer specific information about those crashes. But two fatal crashes from 2022 are detailed in lawsuits that have not been previously reported.

In Phoenix, Iwanda Mitchell, 49, was driving a Tesla in May 2022 when she struck a Toyota Camry that had stalled on the highway, according to court documents and dash-cam footage obtained by The Post. According to the Mitchell family’s lawyer, Jonathan Michaels with MLG Attorneys at Law, Autopilot and the car’s other features — including forward collision warning and automatic emergency braking — failed to result in Mitchell’s Tesla taking evasive action and prevent the vehicle from barreling into the stalled sedan.

Mitchell was then struck and killed by an oncoming vehicle when she got out of her car.

Tesla did not respond to a request for comment regarding this case. In response to the complaint in January 2024, Tesla said it denies the allegation and “has not yet had an opportunity to inspect” Mitchell’s vehicle.

About a month later in Sumner County, Tenn., Jose Roman Jaramillo Cortez drank two beers and three tequila shots after his shift at a local restaurant, and then hopped into his Tesla Model 3, court documents say. He plugged his address into the Tesla’s GPS and flicked on Autopilot, it said.

According to the lawsuit filed in June 2023 and dash-cam footage obtained by The Post, the car then pulled onto the wrong side of the road. After driving south in a northbound lane for several minutes, the Tesla rammed into a car driven by Christian Malone, 20, who died from the impact. In its response to the complaint, Tesla said “the crash was caused by the negligence and/or recklessness of the driver.”

Trial dates for both cases will be set later next year, Michaels said.

In another case — set for trial in November in Key Largo, Fla. — a Tesla in Autopilot allegedly failed to detect an approaching T-intersection while its driver searched for a dropped phone. The Tesla barreled through flashing lights and a physical barricade before crashing into a vehicle parked on the side of the road, killing a woman and seriously injuring a man.

In court documents, Tesla has argued that the driver was ultimately responsible for the trajectory of the car. Tesla also states in user manuals that Autopilot may not operate as intended “when unable to accurately determine lane markings” or when “bright light is interfering with the camera’s view.”

When these cases head to trial, juries may be asked to consider whether Tesla’s many driver warnings are sufficient to spare the company from liability. Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, said the last thing the company needs is a highly publicized courtroom battle that focuses attention on such questions.

At a trial, “the defense would dig into the weeds … and it would become very clear that the perception of the Autopilot software was very different from the reality,” Gerber said. “Every day would be a headline, and it would be embarrassing.”

So far, Tesla has faced a jury only once over the role Autopilot may have played in a fatal crash. In Riverside, Calif., last year, a jury heard the case of Micah Lee, 37, who was allegedly using Autopilot when his Tesla Model 3 suddenly veered off the highway at 65 mph, crashed into a palm tree and burst into flames. Lee died from his injuries, while his fiancée and her son were severely injured.

Due to the extensive damage to the car, Tesla said it could not be proved that Autopilot was engaged at the time of the crash. During the trial, Michael Carey, the attorney for Tesla, argued the technology was not at fault, and that the crash “is classic human error.” According to a toxicology report taken after the crash, Lee had alcohol in his system but it was within the legal limit in California.

“This case is not about Autopilot. Autopilot didn’t cause the crash,” Carey said during opening statements. “This is a bad crash with bad injuries and may have resulted from bad mistakes — but you can’t blame the car company when that happens. This is a good car with a good design.”

Ultimately, Tesla’s arguments prevailed, and a jury found the company not liable.

But the company appears to face headwinds in some other cases. Last year, Florida Circuit Judge Reid Scott upheld a plaintiff’s request to seek punitive damages in a case concerning a fatal crash in Delray Beach, Fla., in 2019 when Jeremy Banner and his Tesla in Autopilot failed to register a semi truck crossing its path. The car plowed under the truck at full speed, killing Banner on impact.

In the ruling, Scott said the family’s lawyers “sufficiently” presented evidence to reasonably seek punitive damages at trial, which could run millions of dollars.

The plaintiffs’ evidence included that Tesla “knew the vehicle at issue had a defective Autopilot system,” according to the order. Citing other fatal crashes involving Autopilot, Scott wrote that there is a “genuine” dispute over whether Tesla “created a foreseeable zone of risk that posed a general threat of harm to others.”

Tesla’s appeal of the ruling is pending.

Change in defense strategy?

As the spate of lawsuits churns forward, Tesla has shown a fresh willingness to settle such cases — despite Musk’s vow on Twitter in 2022 to never settle “an unjust case against us even if we will probably lose.”

In addition to settling the Huang case, Tesla “indicated” that it was open to discussing a potential settlement in the Riverside case as it was being presented to a jury last fall, said Michaels, the MLG lawyer who represented Lee’s family.

The month-long trial featured testimony from an accident reconstructionist, a top engineer at Tesla and a paramedic who responded to the crash and said it was among the most horrific crashes he had ever seen. Michaels said he declined to engage in settlement talks because he wanted to continue to “make this a really public issue.” He said he also “did not have confidence in our ability to come to an agreeable amount.”

Tesla and its lawyer in the case, Carey, did not respond to a request for comment.

After four days of deliberations, the jury decided the case in Tesla’s favor.

Though he lost, Michaels said the trial attracted media attention and gave other lawyers with cases against Tesla insight into the company’s defense strategy. Plus, he said, his law firm’s phone has since been blowing up with potential clients.

“We walked away from guaranteed money,” Michaels said, “but that wasn’t what it was about.”