essay about company profile

How to Write a Company Profile (Plus Samples and Templates to Aid You)

Writing a company profile can be intimidating. Start with these simple tips and company profile PDF templates for an easy start.

If you've never written a company profile before, the first time can be a little intimidating. A company profile's purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company's resume.

To help you create this incredibly important document for your business, you're going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.

What Is a Company Profile? Meaning, Basics, and More

A company profile is a professional summary that describes a business and what it does. You'll need a professional company profile if you're trying to hook investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.

The style and length of a company profile can vary depending on the nature of the business. For new start-ups, a concise two-page profile might be sufficient, highlighting the core aspects of the company. Established organizations, on the other hand, may include additional sections showcasing their achievements, such as awards, certifications, and an extensive client portfolio.

Ultimately, the profile should reflect the company's identity, mission, and notable accomplishments. Above all, a company profile is an opportunity to let your brand's true colors shine. It is your gateway to showcasing your company's strengths and leaving a lasting mark on the minds of your audience.

What to Include in Your Company Profile

A well-written company profile is clear, concise, accurate, and completely up-to-date. Good spelling and grammar are crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider using a proofreading tool as another check.

Aside from these two points, your company introduction should also include the following elements:

1. The Business Details

It's called a corporate profile for a reason—company or business profile content should pull double-duty as an easy-to-read report that details all the most important aspects of your brand, business, and goals.

This most certainly includes extremely basic information, such as contact information for your company. We've listed some of the most important things that any business profile needs to include. These tidbits should be readily available and easy to find:

• Company name
• Established date
• Physical address per location
• Phone and fax numbers
• Website URL
• Email address

2. The Company Basics

These items will vary depending on your industry and what you happen to do specifically; skip anything that's irrelevant to your company, picking and choosing only what you need to include.

This is one area where you can really showcase what your company has done and where it would like to take itself in the future. Invite the reader into your legacy. Show them the world that you're trying to build with your team.

• Description of the business, including its mission and/or vision.
• Product descriptions
• Description of services
• History, expansion, and growth
• Public relations
• Advertising
• Industry information
• Safety, health, and environmental policies
• Core team details
• Client portfolio

3. The Highlights

Now: your bragging rights. We've shown the reader where the company has been. Now, it's time to prove to them that you're already a team of winners.

• Certifications
• Special programs and projects
• Testimonials
• News or media recognition

4. Client Portfolio

If possible, you can include a list of the prominent clients or customers you have served and highlight any major partnerships. You can add testimonials or success stories from satisfied customers to build trust and confidence in your company's ability to deliver quality products or services.

5. Optional Items

You may see the following items in other company profiles or within the samples and templates below. If you've got the data or the pedigree to back any of the following up, these extra details might be of particular interest to your audience, especially to potential investors.

• Annual sales
• Financial targets
• Number of employees
• Photographs

With all of these different key details in mind, you can start to build a business profile template that includes them all. Fill in the blanks, and you've got the perfect foundation on which to build your company's profile.

Company Profile Samples and Templates

If you're hesitant to simply throw it all down at once, you can also borrow your company profile format from any successful brand that you follow, adapting it loosely to your needs. You can also find a free business profile sample online—plenty of business influencers and template services offer their take on the matter for you to exploit.

Read on to find the perfect company profile PDF for your small business. You'll need a PDF editing tool, converter, or application to open or edit some of these; we can suggest a few browser-based PDF editors if you're stuck.

1. Keeping Your Business Profile Format Short and Sweet

This first template (from TidyForm ) is short and sweet. If this is your first time creating a company profile, it might be a good one to start with. It's clean and simple; the sections in blue help prompt you with what should be included in each area.

This basic business profile template (from FormsBirds ) offers the reader a breath of fresh air with just a splash of color. With this option, you can put your own company logo at the top and edit the color theme throughout the document to match.

Another great business profile template (from FormBirds ). It begins with a useful table of contents; you can go through the index and simply add what you need to add as you go. If you prefer crisp, clean, and structured documents, you'll like this one a lot.

2. A Slightly More Involved Company Introduction

This company profile format (from TidyForm ) uses an outline instead of a table of contents. You can read through each page quickly; each section and level shows you exactly what you should include. It's also available as a DOC file, as well.

This business profile format (from FormBirds ) is stunningly visual—it takes the reader on a vibrant and illustrative adventure, all while informing them about your company's charter vision and achievements. If you have the media to flesh it all out, it's one of our top recommendations, especially for pitches.

Another great option if you prefer a visual theme is this template, also from FormsBirds . You can add company and team photos for a personal touch, along with graphs and charts that show off your numbers.

This business profile template (from TidyForm ) is as simple and attractive as it is useful. If you're worried about overloading your audience with information, the style of this company profile PDF will be able to help you organize it into something much more approachable and readable.

3. Telling It Like It Is: The Full Monty

If you're at the helm of a company that is constantly growing and evolving, you're going to need a corporate profile of corresponding proportions. This option (from TidyForm ) is more than capable of containing even extremely abundant accounts of accomplishments and other information.

This stylish company profile PDF (from FormBirds ) is completely stunning in terms of graphic design, straight-up. You'll find visual motifs and charming thematic elements throughout all 33 pages, and any of them can be customized around all the information pertaining to your company in particular.

No matter how much you have under your belt already, you'd be hard-pressed to run out of room here.

Write a Perfect Company Profile: First Impressions Matter a Lot

With any luck, at least one of the corporate profile samples mentioned here gives you just what you need: the perfect canvas upon which to base your own.

Once you've gotten all the clerical stuff out of the way, we encourage you to make your own profile. The goal is to reach out and touch the reader with what you do; a well-written corporate profile is a perfect way to win.

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10 Examples of Company Profile Pages to Inspire Yours

What is a Company Profile?

Simply put,   your  company profile   is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) about your products, services, and current status. A well-written company profile helps your company position itself relative to the market. 

What makes you different than the other guy?

This is the question on everyone's mind — potential buyer, job applicant, or investor — when they hear about your business for the first time. 

So, what's your answer? What's your elevator pitch of differentiation? 

This is why you have a company profile page on your website. It's your chance to tell your story with a little more depth than you would on your homepage. But this is easier said than done. Do you go bold and risk alienating some visitors — or do you do you play it safe and risk coming off as bland and, even worse, forgettable ?

As marketing coaches and web designers, we've seen a fair number of these projects . Below, we've pulled together some examples to inspire your own company profile page, along with a brief description of what makes us like each one. 

What is a company profile, and how is it different from an 'about us' page?

Your company profile   is a professional introduction and aims to provide people with an overview of your business. It might cover:

• Your history
• Your mission or core values
• The future of your company
• An overview of products and services.

In general, your company profile tends to be a bit more formal than an "About Us" page.

Your About Us page might contain some of the same information, but it tends to be less reserved. It will often include employee headshots and bios , and maybe some customer testimonials or other details. 

Depending on your needs, you may have one or the other, or you may have both. Or, you may use the terms interchangeably. 

In any case, below are 10 examples to help you create your own. 

1. ClickUp : Shaking things up

ClickUp is a project management platform with a simple motto: Save one day of work each week. If teams are stuck using cumbersome tools, they spend less time working. 

This break-free mentality is all over ClickUp's about page, which is splashed in bright colors, with pictures of the people who make the company run, but it's less headshots and more company get-togethers. 

The focus here is on core values that make ClickUp different from everybody else out there. 

2. Brooks Running : Changing the world

For those who are serious about it, running isn't an exercise, it's an identity. Brooks Running feels less like a brand and more like an affinity group for those who are in the know. Taglines like "Running is a gift" and "The run is who we are" deeply connect the product to the person and the experience. 

Although Brooks mostly sells sneakers, they also offer a running club that furthers the idea of community. 

3. Neumann Monson Architects : Your trusted partner

Iowa-based architects Neumann Monson know that trust has to be at the core of every business relationship . If you're an organization contracting NMA to take a project from blueprint to building, you need to know you're dealing with a firm that keeps its promises. 

NMA's "Who we are" page includes photos, videos, and well-chosen language to convey to the world the values they hold dear. 

In an unhurried two minutes, this video describes the core values of the firm.

4. Starbucks : Serving up human connection

Starbucks has long positioned itself as the  third place in people's lives — not home, not work, but a third place that offers pieces of each of the other two: connection, creativity, and comfort. 

It's no surprise, then, that its mission plays so prominently on its website, with colorful imagery behind it. You can look elsewhere and find the company's history. Here, the focus is on the visitor who enters a Starbucks and encounters community. 

At least, that's the idea. 

5. Renaissance : Seeing every student

Ed-tech company Renaissance misses a chance to get more milage out of its great tagline: "See Every Student." I would love to see that messaging moved down to the hero section, swapped out with the "global leader" sub head.

Still, there's a lot to like about this mission-driven business that seeks to improve student outcomes by helping teachers. 

Renaissance leans heavily on its history and success to tell a compelling story. "Since 1986..." and "more than 40% of U.S. schools..." remind visitors that this brand is trusted by thousands of districts — a reputation they're built over time.

This makes an interesting contrast to our first example, ClickUp, which lets its young history support its position as a rule-breaker. 

6. goodr Sunglasses : Great vibes, great glasses

What's not to like about a fun-loving company with an admirable mission? Here, sunglass maker goodr gives the story behind its flat-rate $25 sunglasses. We get a clear sense of company culture from the images used, the playful names of different models, and this quick snippet that explains the company's history in just a few sentences:

7. Chewy : Making pet parenting easier

Pet-supply brand Chewy has always been praised for its customer service. In Chewy's mind, pets come first. 

(I remember once getting a big delivery of cat food that was sent to the former owner of our house. I called Chewy's customer service line to find out about returning it. They asked that I donate it to a shelter or give to a friend with a cat.)

Chewy's profile page reminds us, very simply, of the joy that pets bring to our lives. The company's mission is to make pet ownership easier so that we can keep our furry friends healthy and happy. 

8. Align : Helping teams succeed

Align is a team management platform that keeps tasks and priorities on track. In its About Us page, Align makes it clear that the priority is transparency and success. By starting its page with "We believe...", the company puts its principles front and center. 

Below, there's a visually-pleasing graphic that represents the size of Align's influence.

9. Zappos : Growing beyond your roots

If you don't shop there regularly, you might think of Zappos as just an online shoe warehouse. But the company has expanded, explaining that it was never about shoes — it was always about delivering WOW for the customers. 

Today, the company sells clothing and other items, and its About Us page predicts more expansion in the future, as long as that growth aligns with the company's 10 core values. 

10. HubSpot : Helping millions grow better

Business software firm HubSpot offers a counterbalance to the traditional business growth strategy. By saying "We believe businesses can grow with a conscience, and succeed with a soul," co-founders Brian and Darmesh set their business apart.

And, considering that HubSpot's software helps thousands of businesses around the world "grow better", this page sends a clear message that growth does not have to be ruthless. 

Tell your story

Your About Us of Company Profile pages aren't going to be the first one your visitors seek out, but they are important differentiators, especially in a crowded marketplace. Many buyers will want to get to know your brand and your people to know who they'll be dealing with. 

Plus,  81% of consumers say they need to trust brands to do what's right, and, as we saw in the examples above, core values figure prominently in many Company Profile pages.

So, how do you tell your story? What makes your brand what it is? What separates you from the rest of the marketplace?

If these questions are hard to answer, reach out to the team at IMPACT . From custom web design to a proven marketing framework, we help businesses like yours stand out in your marketplace. 

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Writing Company Profile Essays: Format & Samples

• March 22, 2023 February 22, 2024
• Tools & Techniques
• Sample Company Analysis: J & J
• Company Profile: Guide
• Instagram Company Profile
• LG Company Profile
• Apple Company Profile
• Airbnb Company Profile
• Amazon Company Profile
• SWOT Analysis: Guide
• Apple SWOT Analysis
• McDonald's SWOT Analysis
• Netflix SWOT Analysis
• Nike SWOT Analysis
• Starbucks SWOT Analysis
• Tesla SWOT Analysis
• Walmart SWOT Analysis
• PESTEL Analysis: Guide
• Amazon PESTLE Analysis
• Apple PESTLE Analysis
• McDonald's PESTLE Analysis
• Nike PESTLE Analysis
• Starbucks PESTLE Analysis
• Tesla PESTLE Analysis
• Walmart PESTLE Analysis
• STEEPLE Analysis: Guide & Examples
• Porter’s Five Forces: Guide
• Retail Industry Porter’s 5 Forces Analysis
• Fast Food Industry Porter’s 5 Forces Analysis
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• Stakeholder Identification Matrix
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• Power-Interest Grid
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• Market Analysis: Guide
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• Cost-benefit Analysis: Guide
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• Root Cause Analysis: Guide
• 5 Whys in RCA
• Fishbone (Ishikawa) Diagram in RCA
• Risk Analysis: Guide
• Supply Chain Analysis
• Business Process Analysis
• Value Chain Analysis
• Strategy Analysis & Development

Here are sample company profile essays for students:

Airbnb Company Profile Essay

Instagram Company Profile Essay

LG Company Profile Essay

Apple Company Profile Essay

Amazon Company Profile Essay

Company Profile Essay Format

• Company Name
• Logo (optional)
• Tagline (if applicable)
• Brief overview of the company’s nature of business
• Date of establishment
• Location(s) of operation
• Size of the company (number of employees, offices, etc.)
• Mission Statement: Elaboration on the mission statement
• Vision Statement
• Description of the main products or services offered
• Unique selling points or features
• Any proprietary technologies or methodologies
• Founding date
• Key milestones in the company’s history
• Significant achievements and turning points
• Brief profiles of key leadership members
• Overview of the team structure and key personnel
• Major clients or customers
• Success stories or case studies, if applicable
• Testimonials or endorsements from satisfied clients
• Discuss the core values that drive the company’s culture.
• Explain how these values are reflected in the company’s day-to-day operations.
• Notable achievements or milestones
• Awards and recognitions received by the company
• Revenue and profit trends over recent years
• Financial stability and growth
• Any relevant financial metrics
• Initiatives related to social responsibility
• Sustainability practices and environmental efforts
• Long-term goals and aspirations
• Strategies for future growth and development
• Address of the company’s headquarters and other locations
• Phone numbers
• Email address
• Website URL

When writing the company profile essay, maintain a professional tone and focus on the most relevant and compelling information. Tailor the content to the specific needs and interests of your target audience, whether it’s potential clients, investors, employees, or other stakeholders.

How to Write

• Understand Your Purpose:  Identify the purpose of the company profile essay. Are you creating it for potential investors, clients, partners, or employees? The audience will influence the tone and content.
• Research and Gather Information:  Collect essential information about the company. This includes details about its history, mission, products or services, achievements, leadership, and future goals.
• Define Your Audience:  Clearly understand who will be reading the profile. Tailor your language and content to resonate with the specific needs and interests of your audience.
• Create an Outline:  Develop a structured outline to organize your information logically. Consider a chronological or thematic order to present a cohesive story.
• Write the company profile essay: Include sections mentioned above in the format.
• Proofread your essay for clarity, coherence, and accuracy. Consider seeking feedback from others for a fresh perspective.

Common Mistakes to Avoid

• Mistake: Failing to tailor the content to the specific needs and interests of the intended audience.
• Solution: Clearly identify your target audience and customize the language, tone, and content accordingly.
• Mistake: Presenting incorrect information or exaggerating achievements.
• Solution: Fact-check all information to ensure accuracy and maintain credibility. Be transparent about achievements.
• Mistake: Using complex language or jargon that may confuse readers.
• Solution: Prioritize clarity and simplicity in communication. Use straightforward language that is easily understood.
• Mistake: Neglecting the use of visuals like images, graphs, or charts to enhance the document’s visual appeal.
• Solution: Incorporate visually engaging elements to break up text and make the profile more appealing and digestible.
• Mistake: Submitting a profile with typos, grammatical errors, or formatting issues.
• Solution: Thoroughly proofread the document to eliminate errors. Consider seeking input from others for fresh perspectives.
• Mistake: Overloading the profile with excessive information or unnecessary details.
• Solution: Keep the content concise and focus on key points. Highlight what is most relevant and impactful for your audience. Typically, a company profile essay is 1 page in length.
• Mistake: Using generic statements that could apply to any business.
• Solution: Showcase what makes your company unique. Provide specific examples and details that distinguish your business.
• Mistake: Failing to tell a compelling story about the company’s journey and values.
• Solution: Weave a narrative throughout the profile, highlighting key milestones and values. Connect with the reader emotionally.
• Mistake: Neglecting to include the company’s future goals and vision.
• Solution: Clearly articulate the company’s aspirations and strategies for future growth. This adds a forward-looking dimension to the profile.
• Mistake: Using a small font, dense paragraphs, or overly technical language that hinders readability.
• Solution: Prioritize readability with an appropriate font size, well-structured paragraphs, and accessible language.
• Mistake: Providing outdated information, especially if there have been recent changes in the company.
• Solution: Regularly update the company profile to reflect the latest developments, achievements, and changes.
• Mistake: Disregarding feedback from peers or colleagues during the drafting process.
• Solution: Seek feedback from others to gain valuable perspectives and identify areas for improvement.

In conclusion, the key to writing a successful company profile essay lies in crafting a compelling narrative that effectively communicates the unique identity, strengths, and values of the company. It involves understanding the target audience, organizing information coherently, and emphasizing key elements such as the company’s mission, products or services, achievements, and future goals. Clear, concise, and engaging language, along with accurate and up-to-date information, contributes to a profile that resonates with readers and leaves a positive and lasting impression.

 How to Write a Company Background in Your Company Profile

by Editorial Staff | Business , Copywriting

Almost all Malaysian companies, incorporated or not, have at least a company profile.

A company profile introduces your business and creates a positive impression on prospective buyers or stakeholders. It often includes information on its ownership and management, mission statement, future goals, products and services, and other relevant details.

However, this article will focus on the company background, one of the most prominent elements in a company profile.

What is a Company Background?

A company background is a powerful tool to help build an inspiring narrative around your business.

Additionally, it gives readers a glimpse into the enterprise’s history and the people involved in establishing it. Understanding the company’s history helps consumers feel more confident in the brand and fosters loyalty.

Although it’s one of the shortest parts of a company profile, how you tell this story will positively impact your brand’s public image and engagement!

Importance of Company Background

Company background is a valuable asset that provides several benefits to a business, including:

• Adding Authenticity to the Company’s Message

Consumers often view businesses as impersonal entities solely focused on sales and profit.

However, behind every enterprise, there is a story detailing how it was established from scratch to its present stature. When customers research a company’s background, they can get an insider’s look at how it was founded and developed.

Therefore, it provides a greater sense of connection with the goals and people behind the company, augmenting the brand’s authenticity.

• Develop a Company Culture

From its roots to the relationships it builds, a company culture is a powerful tool in conveying an organisation’s essence. It reflects the core values and virtues upon which it was founded. 

Certainly, fostering a positive company culture means preserving history while inspiring growth.

Company culture can be particularly influential when engaging with other businesses by demonstrating one’s principles and practices through their actions.

• Build Trust with Customers

For any business to thrive, trust is an essential element between the company and its customers. Branding and marketing are fundamental tools for building confidence.

Your company’s background offers insights into its journey in the industry.

This reputable history, in turn, can provide credibility among potential customers, building trust and familiarity with your brand.

Elements of a Company Background

The company background is an integral part of your company’s profile.

Hence, it should be concise, informative, and interesting enough to keep your readers’ attention. Here is a brief list of a company background’s elements:

• Company’s Purpose

The reason behind the start of your company is a crucial part of establishing a mission statement and values. Besides, it helps establish an initial perception among audiences about your business.

• Overview of Founders

Providing a profile of the founders can give your company a human face. Moreover, you can include the timeline of the foundation of your company in the overview.

• Founding Values and Vision

Establishing founding values for your company helps you define what makes your company unique and distinctive. Besides, it offers insight into your company culture, which will help improve your employer branding .

• Key Events or Milestones

Include key events and milestones of your company in the company background. 

As such, you can demonstrate how those events and milestones have affected the current establishment of the company. Moreover, they can be the testaments to your company’s legitimacy.

• Contributions and Achievements

Remember to include your accolades, media coverage, and proofs of community engagements to your company background. This is due to the positive image and reputation you can derive from all these achievements and contributions.

Get a jump-start on your writing task with some preliminary planning.

Gather critical details and ideas so you can easily craft an engaging, comprehensive company background. Having the initial groundwork done allows for a streamlined creative process!

Tips on Writing a Company Background

Now that we have reviewed the basics, here are some tips we gathered to write a compelling company background.

• Identify Themes

Uncovering a core theme is the foundation of creating a convincing company background.

Therefore, you should review your draft and identify patterns or commonalities to help define your business’ image . For instance, if perseverance stands out as an essential thread running throughout, ensure this idea comes across clearly in all communication about your firm.

Google’s commitment to ‘innovation’, for example, has been integral in establishing itself as one of the most significant search engines worldwide.

• Determining a Tone

Time to set the tone for your company background?

You must consider how this information will be used and ensure it resonates with your target audience . Your chosen voice should align with that of the brand.

Brands like Julie’s Biscuits, for example, opt for a friendly, conversational style due to their playful nature.

• Design a Compelling Company Background

These days, visual appeal is paramount to communicating your narrative effectively.

Hence, incorporate imagery and videos – or even a graphic timeline of events – for an engaging read to captivate your audience! Your timeline can do a better job of conveying your company’s key events and milestones than mere words.

Walk Production

If you want to create a lasting impression with corporate partners, potential customers and employees alike, look no further than Walk Production.

Our comprehensive service package includes consultation sessions, professional copywriting services, and artistic design tailored specifically to your company profile needs. Partner up now for an exceptional experience in creating the perfect profile!

Related Concepts to Explore:

Company Profile Design

Company Profile Copywriting

What is Corporate Identity

Corporate Identity Elements

Corporate Branding

Company Profile Essay: Apple

• December 23, 2022

Company Profile Report: Apple

Company Profile Essay: Introduction

Apple Computers Inc. was founded by Steve Jobs and Steve Wozniak, in April 1976. The company produces small computers. Two years later after they founded, they added color-graphics into their computers. They were the first ones using color-graphics in computers. Sales rose quickly because of this reason. Accordingly, they became a global force in 30 years. In the first decade of 21st century, the company expanded its products such as iPods, iPhones, Mac, and Apple TV. Today, their product scale includes AirPods and Apple Watch. Company beliefs are the pushing the limits of creativity in order to produce valuable products for their customers. Eventually, Apple's core value is innovation in technology.

Apple’s core values are producing the best quality products, best user experience, accessibility, privacy, and supplier responsibility.

Apple’s vision statement is "bringing the best user experience to its customers through its innovative hardware, software, and services” (Apple Mission Statement,” 2020, para. 3)

Apple's mission statement is, ”Apple believes that they are on the face of the earth to make great products” (“Apple Mission Statement,” 2020, para.4).

Industry Profile

The electronics market share of Apple is increasing every year. Apple wants to be the leader of the marketplace for long years.

Five Forces Analysis for Apple

Competitive rivalry or competition

Bargaining power of buyers or customers

Bargaining power of suppliers

Threat of substitutes or substitution

Threat of new entrants or new entry (Ferguson, 2019)

Apple’s unique market offer is "Best quality products”, and "best user experience” is Apple’s another prevailing marketing offer.

Apple's innovative approach benefits the company to produce better products than its competitors such as Samsung, Huawei, and Xiaomi. Also, Apple approaches its products while producing them as user-friendly products.

SWOT Analysis

Company Profile Essay: Insights

Apple’s target segment is everyone. Their market profile is artists, business investors, producers, and anyone who believe in Apple’s technology. Apple brings the best quality in their products to the marketplace. Their user experience promises is unique, and their brand's history makes its products more trustworthy for their consumers.

Apple’s price list is categorized into three sections: iPad, iPhone, and Mac, and prices are higher than their competitors. The most expensive product in iPhone group is iPhone 11 Pro. Also, Macs are very expensive. iPads and iPods are cheaper than other products in the Apple product category. Usually, Apple does not make discounts on its official website. However, sometimes distributors give discounts. Payment terms have different options, such as credit cards or cash. Apple is making a direct sale on its website or in its store. Also, distributors are selling Apple products on their websites or in their stores. Apple usually does not have promotions for its products. However, they do discounts during special days such as Black Friday. However, resellers sometimes have promotions.

Apple has seventy-two thousand employees all over the world. Apple's organizational structure based on hierarchical order; decisions are taken from the top of the organizations. However, employees in Apple contribute to decision-making process. Every department leader follows the brand’s core values. It is essential for Apple to encourage their employees embracing Apple's core values. The company culture is all about innovations in technology. Also, Apple has product-based groups and collaboration between different teams and divisions in their organizational structure. Human Resources have various responsibilities, such as recruitment, employee development, and leadership development. However, the most important responsibility of human resources in Apple is maximizing the returns on investments by minimizing the financial risks. The fact that Apple culture encourages employees to participate in decision-making improves work commitment and performance. Arguably, Apple does not support career path. However, Apple supports an ethical workplace, and the company provides the highest standards for their employees.

Apple's core values are the innovation in technology, top quality of products, and best user experience. Apple sees itself as an innovation leader. Apple is investing a lot in recruiting the right talents. Employees should make a lot of effort for innovation while working for Apple. Candidates are only getting hired if they are fit to Apple culture. The selection process is based on a verbal interview—Also, Apple employs people from diverse backgrounds. Apple gives its employees an opportunity to advance their skills while working for the company. It provides an opportunity for training and development. Apple also provides an internship, and observes interns very closely for further employment. The internship program is a good opportunity for most talented students. At the end of the internship, the interns who display outstanding performance are employed. In this sense, one can conclude that Apple provides a real learning experience for interns.

Apple employees are working as groups. Apple's rewarding system is based on performance. Also, Apple employees have discounts for Apple products. Also, Apple allows mothers to take four weeks of paid leave (maternal leave) before birth and fourteen weeks after the birth. Apple provides employees with a $300 gym credit, and it also allows employees to change their departments for mastering their skills.

Apple Mission Statement 2020: Apple Mission & Vision Analysis. (2020, March 17). Retrieve April 13, 2020, from https://mission-statement.com/apple/

Ferguson, E. (2019, February 22). Apple Inc. Five Forces Analysis (Porter's Model). Retrieved April 13, 2020, from http://panmore.com/apple-inc-five-forces-analysis-porters-model-case-study

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How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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How Many Paragraphs Does a Business Essay Have?

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specializes in creating authoritative content on marketing, business, and finance, with a versatile ability to handle any essay type and dissertations. With a Master’s degree in Business Administration and a passion for social issues, her writing not only educates but also inspires action. On EssayPro blog, Annie delivers detailed guides and thought-provoking discussions on pressing economic and social topics. When not writing, she’s a guest speaker at various business seminars.

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How to Write a Corporate Profile

Last Updated: September 18, 2023 Approved

This article was co-authored by Charbel Atala and by wikiHow staff writer, Amy Bobinger . Charbel Atala is a Talent Acquisition Strategist & Managing Partner at Talent Gurus, a game-changing retained search firm located in the heart of San Francisco, California. With a unique blend of over five years in talent acquisition and a solid 15-year background in corporate law, Charbel crafts performance-driven talent solutions that are tailored to each client's unique culture and needs. There are 9 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 15 testimonials from our readers, earning it our reader-approved status. This article has been viewed 449,320 times.

A well-written corporate profile is an introduction to your company. You can use it as a marketing tool to attract investors and clients, or you can distribute it to stakeholders who might be interested in understanding your company's mission and what you do. We'll walk you through the steps of writing a company profile that is concise, creative, and attention-grabbing by focusing on pertinent information and presenting it in a way that readers will find interesting and engaging.

Formatting the Corporate Profile

• If you're creating your corporate profile online, keep it short by linking to more detailed information on separate pages. This will provide resources to readers who are curious to learn more while still being a quick and easy read.
• Even Google limits their corporate profile to 1 page, so you can keep it short, too.

• Consider graphics and diagrams to break up some of the text or longer paragraphs.
• Use photographs of your staff or production process, highlight innovative technologies you're using, and incorporate elements of your branding throughout the profile to make it really stand out.

• Headers should be simple and can used to introduce changes in topic, like "Mission Statement," "Awards and Recognition," or "Looking to the Future."
• Use bullet points whenever you're listing several pieces of information, like when you're naming your company's awards or presenting highlights from your financial information.

• Instead of saying "Responsibility and integrity are important to us," you could say "Our company prizes responsibility and integrity."

Including Relevant Info

• If your business was recently recognized as one of the fastest-growing companies in your region, you want people to know!

• Include information about corporate policies regarding the environment, public relations, health and safety, unions, and labor and human rights. [14] X Research source

Editing Your Corporate Profile

• One tip for successful proofreading is to start at the end of the document and read one sentence at a time.

• Even if it's necessary to disclose something negative (like a previous bankruptcy, for instance), try to reframe it in a way to emphasize your company's resilience.

Using the Corporate Profile

• Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.

Writing Help

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Expert Interview

Thanks for reading our article! If you’d like to learn more about getting a job, check out our in-depth interview with Charbel Atala .

• ↑ https://www.impactbnd.com/blog/examples-of-company-profile-pages
• ↑ https://www.careeraddict.com/write-a-corporate-profile
• ↑ https://www.forbes.com/sites/jaysondemers/2014/08/25/the-12-essential-elements-of-high-quality-content/2/#35c62d8f4b54
• ↑ https://www.huffingtonpost.com/2015/06/12/fonts-to-use-on-resume_n_7562714.html
• ↑ https://owl.english.purdue.edu/owl/owlprint/539/
• ↑ https://www.inc.com/geoffrey-james/how-corporate-speak-rots-your-brain-and-how-to-stop-it-from-making-you-stupid.html
• ↑ https://www.makeuseof.com/tag/company-profile-templates/
• ↑ https://www.forbes.com/sites/patrickhull/2013/01/10/answer-4-questions-to-get-a-great-mission-statement/
• ↑ http://ualr.edu/writingcenter/tips-for-effective-proofreading/

About This Article

To write a corporate profile, try to keep it brief so it's easy to scan, aiming for a few paragraphs or 1 page if possible. Also, use bullet points and headers, like "Mission Statement" or "Awards and Recognitions," to break up the text so the profile is more interesting to look at. However, avoid using flashy fonts since they can be distracting and hard to read, instead opting for simple fonts like Arial or Calibri. To learn how to include all of the relevant info you need in a corporate profile, scroll down! Did this summary help you? Yes No

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How to Write a Company Profile in 8 Steps?

Have you ever wondered how to draft a company profile after going over impressive company profile examples ? Let me share with you a simple process to create a company profile in just 8 steps.

Begin With How You Got Started

One of the main unique attractions of your business is your own unique story. Your ‘how you got started’ story can make people interested in your brand. So, as you can see in the recommended company profile sample, start with your story.

Highlight your Mission and Vision

our mission, vision and values are hugely important as people review them to understand what principles you stand for. Present them next in the company profile. Refer to the company profile sample shared to see how to present  mission and vision more effectively. 

Introduce Your Offerings

Give a detailed account of your brand’s offerings – the products or services showing what distinguishes them from other brands. Try to show the customer pain points that your product can address to convince your target audience. 

Display Your Recognition

If you have received any recognition or awards, highlight them in your company profile. It is an effective way to show people that your brand is validated by authorised entities and thus helps you build audience trust.

Exhibit Your Workforce Dynamics

When they review company profile examples, many people navigate to see if it covers any details about the workforce dynamics of the business. People want to know whether you care about the people who work for you.

Feature Customer Stories

  Include a couple of customer stories, case studies or testimonials in your company profile. As you can see in the ideal company profile examples, customer stories act as strong validation for the quality of your offerings. 

Provide Your Contact Details

Don’t forget to include your contact details. If there is no data showing how people must contact you in case they need to clarify anything, just assume that you lost them at that very moment.  

Conclude With a CTA

A Call to Action (CTA), at the end of your business profile is important to encourage the reader to take the next step. When there is a call to action, there are double chances for a reader to take action than when it is not there.

Company Profile Template- An Overview

Company name and logo.

• Write the name of your company along with your company’s logo as shown in the company profile sample below. Use creative insights to combine both and present attractively.

• Write a brief overview of the company’s history – how you got started, when etc. Refer to our company introduction template on the company profile sample for more clarity.

Our Mission, Vision and Values

• Write a mission statement followed by your vision and values that set you apart from other brands. Refer to the company profile examples shared to gain better understanding. 

Products/Services

• Descriptions
• Unique selling points

Awards and Recognitions

• List all awards, recognitions and any other key achievements or milestones you have had so far since the establishment of your business.

Meet Our Team

• List all people who are working wonders in your business. Include people from the top level to the bottom level without excluding any. Make it sound like you value everyone’s contribution.

What People Say About Us!

• Include a couple of testimonies/reviews/case studies/success stories of customers who have bought your product or service and experienced a difference in their lives.

Provide your complete contact information. 

• Postal address/geographical location
• Website address
• Email address and phone number
• Links to social media handles

Closing Statement and Call to Action

Join us in our mission to reinvent technology while staying true to real human innovations. Connect with us today for more details.

Fuel Your Imagination Through Ideal Company Profile Examples

Now that you have realized the importance of a company profile and how to create a company profile through the step-by-step process. Before you get into the process, take a moment to review company profile examples and see how it is tailored to a specific context. 

How to Structure and Format a Business Profile?

As you learn the process of how to make a business profile, one crucial point where you are likely to get a bit confused is complying with a specific format. Hence, let’s look at some important guidelines regarding the structure and format of this important business document. 

Incorporate Branding

Incorporate your company logo, colour guidelines, and any other unique brand elements to emphasize your brand identity.

Use Hierarchy in Text

Use a proper hierarchy throughout the text, for instance, the headings, subheadings, and bullet points. This will make it easier for readers to navigate through your profile.

Keep Consistency

Keep consistency across fonts, font sizes, and formatting throughout your business profile. 

Bring a Logical Structure

Organize your company profile into different sections, for instance, profile overview, history, mission/vision/values, products/services, team, recognitions, testimonials and contact information.

Avoid stuffing too much information or text into your business profile as people are less likely to read that entirely. Keep the profile concise between one to three pages.

Get Expert Help for Company Profile Making Across All Industries

For a lot of entrepreneurs and business owners, one of the biggest headaches as they think about scaling their business is ‘how do I write a company profile.’ At Infig Content Hub , we have expertise in company profile writing services across diverse industries including: 

• Company profile for LinkedIn
• Company profile engineering
• Digital marketing company profile
• Media company profile
• Travel company profile
• Tourism company profile
• Engineering company Company Profile
• Film production company profile
• Digital marketing agency company profile
• Branding agency profile
• Company profile medical equipment suppliers
• Construction company profile
• Company profile for IT
• Company profile for interior design
• Marketing agency company profile
• Advertising agency company profile
• Medical company profile
• Civil engineering company profile
• Company profile multimedia

Do’s And Don'ts in Company Profile Writing

As you begin to explore more about how to write a business profile, you will learn a few Dos and Don’ts. You can either make a strong company profile or a weak one. There is no middle-quality profile. To ensure that you are making the best company profile, these Dos and Don’ts help you.

• Do carefully research your industry to align your profile's language, tone, and content with the industry standards.
• Do highlight your major achievements, USP (unique selling points) and milestones that can distinguish you from other brands.
• Do use clear and simple language to communicate your points to the reader
• Do include relevant visuals, charts, infographics, graphs etc. substantiate your written points and bring more reader engagement.
• Do bring professionalism in the writing and designing by bringing consistency in writing tone, design and colour patterns.
• Don't use technical jargon that may alienate readers who might be new to your industry.
• Don't claim any achievements or milestones that you haven't yet materialised as that can spoil your credibility and trust.
• Don't forget to keep your profile up-to-date with the latest developments in the offerings, team, achievements etc.
• Don't overlook proofreading. Lack of coherence, accuracy and clarity can affect the profile's overall quality.
• Don't let the profile be too lengthy as it may discourage the reader from reading it in its entirety.

A Step-by-Step Checklist for Crafting an Effective Company Profile

Are you done with business profile making? Before you send it for publication, here is a checklist to consider. If you cannot agree with any of these points, revisit your profile and get it rectified first before proceeding with the publication. 

• I have carefully researched my target audience and customized the corporate profile's content to align with their tastes.
• I have researched my industry, market trends, and competitors, making my profile sound as relevant and up-to-date as possible.
• I have listed out what to include in my profile, such as company history, mission, vision, values, products/services, achievements, unique selling points, testimonials, etc.
• I have developed a unique messaging style that aligns with my brand identity and represents my brand, offerings, and unique selling points.
• I have incorporated high-quality visuals, including images, graphics, and videos, to enhance the profile's visual appeal and reinforce key messages.
• I have ensured that there is consistency in tone, voice, branding, and formatting throughout my corporate profile.
• I have maximized the credibility and authenticity of my business profile through the integration of case studies, testimonials, and client reviews.
• I have carefully proofread and edited the content in my business profile and ensured that there are no errors and the document is polished for publication.

A unique and engaging company profile that reflects your brand identity and unique selling points is essential to drive your business to success and scale new heights of growth. We believe that the insights shared in this blog would help you craft a perfect one like the ideal company profile examples. If you need any further advice or have any doubts, feel free to get in touch with us. We have over a decade of experience in company profile making for all sizes of businesses across all industries. 

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Our essay writing service presents to you an open-access catalog of free Company Profile essay samples. We'd like to stress that the showcased papers were crafted by experienced writers with proper academic backgrounds and cover most various Company Profile essay topics. Remarkably, any Company Profile paper you'd find here could serve as a great source of inspiration, actionable insights, and content organization practices.

It might so happen that you're too pressed for time and cannot allow yourself to spend another minute browsing Company Profile essays and other samples. In such a case, our website can offer a time-saving and very practical alternative solution: an entirely unique Company Profile essay example written exclusively for you according to the provided instructions. Get in touch today to learn more about practical assistance opportunities offered by our buy an essay service in Company Profile writing!

Company Profile Analysis   Essay Template For Faster Writing

Company Profile Analysis

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Free Report On Organisational Communication Case Study – Virgin Group

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

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This paper analyzes the similarities and distinctions between Macy’s and its principal competitor, the Dillard’s Inc. The two companies operate mainly in the U.S., and they offer similar products. However, Macy’s and Dillard’s differ in their marketing and sales strategies.

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How to Write a Perfect 'About Me' Page (With Examples)

• What is an 'About Me' Page?
• Why Create an 'About Me' Page

Getting Started: Step-By-Step Guide

• About Me Page Examples
• Example of a Published 'About Me' Page
• Writing a Great ‘About Me’ Page

Update Your Page Regularly

Frequently asked questions (faqs).

Maddy Price / The Balance

An "About Me" page is one of the most important parts of your portfolio, website, or blog. This page is where prospective employers, potential clients, website users, and other professional and personal connections go to learn about who you are and what you do. It's an ideal resource for promoting your professional brand.

It can be challenging to write about yourself. However, the good news is if you follow the formula and tips below, you should be able to generate an engaging "About Me" statement without too much of a struggle.

Here’s how to write an "About Me" page you can be proud of.

Key Takeaways

• You can use an "About Me" page to show prospective employers, clients, and colleagues what you do and what you’ve accomplished.
• Use images to make your page more personable and engaging.
• Don’t forget to include your contact information and links to your social media profiles.
• Be sure to take the time to keep your page updated and current.

What is an 'About Me' Page?

An "About Me" page is a summary (typically two to five paragraphs) on a personal or professional website or a blog describing who you are and what you do.

Why Create an 'About Me' Page

Should you or shouldn't you put the effort into crafting your perfect "About Me" page? Here are a few reasons why you should (and maybe shouldn't) spend the time.

It's an ideal way to promote your professional brand and yourself as an authority.

Potential clients, employers, and others can go to your "About Me" page to learn more about you.

Could lose traffic if your "About Me" page is focused too much on you and not on what you can offer your reader.

Can turn people away if you don't respond quickly to comments or contact requests.

Your ‘About Me’ page should convey:

• Who you are and what you’re doing
• How you got there
• Where you’re looking to go next

Use this space to describe your credentials, expertise, and goals. What’s the best way to start? The following exercises can be helpful in figuring all of that out, and will help you determine what to include based on your target audience.

Spend about five minutes on each question. You can use the example answers to get an idea of what that answer might sound like in its final form, but be sure to use your own words. 

1. What are you currently doing (in regard to your career) and how did you get there?

How does your background make you unique?

Madison Blackstone is a director of brand marketing, with experience managing global teams and multimillion-dollar campaigns. Her background in brand strategy, visual design, and account management informs her mindful but competitive approach.

2. In terms of the work you do, what aspects are you most passionate about and why?

Share what you love most about your work.

Madison is fueled by her passion for understanding the nuances of cross-cultural advertising. She considers herself a "forever student," eager to both build on her academic foundations in psychology and sociology, and stays in tune with the latest digital marketing strategies through continued coursework and professional development.

3. What do you consider some of your biggest professional and personal accomplishments?

How did your attributes contribute to those accomplishments? Be as specific as you can.

Madison's hunger for knowledge and determination to turn information into action has contributed to her most recent success at Rockwell Group. There, she led international award-winning campaigns for heavy-hitting brands such as Puma, Gucci, and Rolex.

Meanwhile, she vastly improved the productivity of her department by implementing strategic project management methods and ensuring a work-life balance for her team. Madison believes mindfulness in the workplace is key to success—a tenet she lives out through her interests in yoga, meditation, gardening, and painting. 

4. What are you looking for right now?

If you’re job seeking, considering a career change , or looking to take on projects or gigs, mention it in your statement. Include your email address in the last sentence, so it’s easy to get in touch with you.

Madison is currently working as a freelance marketing director and is always interested in a challenge. Reach out to madisonblackstone@gmail.com to connect!

Once you’ve completed the exercises above, you’ll have some material to work into your "About Me" page. Ideally, each answer should flow into the next. Again, you want the finished product to convey who you are and what you’re doing, how you got there, and where you’re looking to go next.

'About Me' Page Examples

When you have put the pieces together and your answers are organized into paragraphs, they would read something like this:

Sample 'About Me' Page

Madison Blackstone is a director of brand marketing, with experience managing global teams and multimillion-dollar campaigns. Her background in brand strategy, visual design, and account management informs her mindful but competitive approach. Madison is fueled by her passion for understanding the nuances of cross-cultural advertising. She considers herself a "forever student," eager to both build on her academic foundations in psychology and sociology, and stays in tune with the latest digital marketing strategies through continued coursework.

Madison's hunger for knowledge and determination to turn information into action has contributed to her most recent success at Rockwell Group, where she led international, award-winning campaigns for heavy-hitting brands, such as Puma, Gucci, and Rolex. Meanwhile, she vastly improved the productivity of her team by implementing strategic project management methods and ensuring a work-life balance for her department.

Madison believes mindfulness in the workplace is key to success—a tenet she lives out through her interests in yoga, meditation, gardening, and painting. Madison is currently working as a freelance marketing director and is always interested in a challenge. Reach out to madisonblackstone@gmail.com to connect!

Example of a Published 'About Me' Page

Here's an example of an "About Me" page with images.

Tips for Writing a Great ‘About Me’ Page

Decide if you want to use the first or third person.  Should you use the first or third person, what’s the difference, and why does it matter? First person involves the use of "I" statements as in, “I manage teams ...” whereas the third person (as exemplified above) uses “he/him” or “she/her" as in "She manages teams ..." You will find "About Me" statements written both ways.

Most important is that you choose one and remain consistent, rather than alternating between the two:

• If you’re writing the "About" statement on a business website, it’s generally advised to use the third person ("She supervises ...").
• If your website is a personal portfolio or blog, it’s best to use the first person ("I have 10 years of experience ...").

Don’t ramble.  Most likely, your reader’s attention span isn’t going to be very long. Try to keep your statement to between 250 and 500 words. If your "About Me" statement runs long, try using bolding or bullet points to break up the text. 

Include an image . If you’re promoting your expertise, consider adding a photo to your page. A  professional headshot , like you use on LinkedIn, will work perfectly.

Website and blog visitors like to connect a name with a face, and it will be more personable if your page isn’t all plain text.

If your website or blog is about a product or service, include a related image.

Stay humble.  Although it’s important to include your accomplishments and your experience, do so in a reasonable manner, avoiding outlandish statements. Declarations like, “I’m the best marketing professional there is” or “Any company that brings me on board is lucky to have me” will certainly hurt you more than it will help you get hired.

Use your own voice.  Don’t use words plucked from the thesaurus or a business book.

Use your natural voice, aiming to strike a balance between conversational and professional.

You won’t be introducing yourself in the same way you would be to, say, someone you’ve just met in a bar, but you also shouldn’t sound like a politician running for president. Use a tone pitch you should use for networking. Also, be honest about your interests and goals.

Go for humor rather than trying to be funny.  In some "About Me" pages, you’ll see that humor can be effective. However, avoid joke telling, especially if it doesn't come naturally. Don’t feel pressure to sound clever and entertaining. Instead, focus on coming across as approachable, friendly, and engaging.

Be honest.  Your "About Me" page should reflect your genuine interests, whether they’re personal or work-related. You never know when someone might use the material in your statement to strike up a conversation. For example, if you’re not really into yoga, don’t write you’re into yoga, or if you hate the account management aspect of your job, don’t write that you’re passionate about client experience.

Proofread, print, and read aloud.  Typos make you look careless and reduce the professionalism of your page. Carefully proofread your statement when it’s complete and ask a friend to do the same. Then, print it out and read it aloud. Not only will this help you catch typos or grammatical mistakes, but it is also the best way to ensure the statement reads naturally and sounds like you.

If anything comes across as awkward, funny, or simply doesn’t seem like something you would say, rework it until it sounds more like you.

Include links when possible and relevant.  Make sure your email address is a link. If you use the word "experience," you can link that to your  LinkedIn profile . If you mention any specific projects you’ve worked on, add links when you can, whether that’s a link to your portfolio, a positive news article, or even a blog post on your own site that discusses the experience.

Remember that your ‘"About Me" page is a living document. Whenever inspiration strikes, you can (and should) come back and update the page to ensure it accurately reflects where you’re at in work and in life.

How else can I promote the information on my ‘About Me’ page?

Once you’ve created your "About Me" page, you can use the information you’ve compiled in your LinkedIn bio and on other websites where you have a professional presence. When you share the URL of your personal website with prospective employers and professional connections, they’ll be able to learn more about you and what you have to offer.

Do job seekers need a personal website?

A personal website can help job seekers promote their credentials and portfolio, share information about their skills and attributes, and market their candidacy. It can be an excellent resource to use to provide additional information to prospective employers, but it’s not a requirement. Unless you have the time and resources to create a compelling page, it’s better not to create one.

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How to Write a Profile Essay: Comprehensive Guide

Table of contents

• 1 What is a Profile Essay?
• 2 The Purpose of a Profile Essay
• 3 Difference Between Profile Papers and Other Essays
• 4.1 Introduction
• 4.2 Body Paragraphs
• 4.3 Conclusion
• 5 Tips to Write an Outstanding Profile Essay
• 6.1.1 Early Childhood
• 6.1.2 Olympic Fame
• 6.1.3 Fighting for a Social Cause

Over their high school and college years, students have to write various essays on different subject matters. While some are narrative and literary, others are more technical and detail-oriented. However, be they persuasive, expository, or argumentative, papers follow specific rules of academic writing.

Among other types, profile essays are some of the most common that professors assign. These assignments come in almost all disciplines, so it’s vital to understand the basics of the writing process.

What is a profile essay, and what features does it cover? Why is it critical to observe and discuss various individuals, events, or places? How do these literary works differ from other essay types ?

This guide will help you grasp the fundamentals of profile essay writing and deconstruct its content with a clear overview of what each part contains. It will also highlight essential hacks you should consider when writing, plus a qualitative example.

What is a Profile Essay?

In short, writing profile essays focuses on a narrow-scoped description of a famous individual, location, event, or activity. Your work should profile the topic you selected and provide qualitative information about the importance of the subject. Therefore, the writer must present vivid descriptions and thorough explanations through various methods.

You may choose to interview your subject to collect the necessary data. Alternatively, you can survey or research the topic to gather relevant insight if the person you’re discussing died. Observing a fair or visiting a town and then writing about it is also viable. Another unusual aspect of a profile assignment is that you can include objective facts and subjective or interpreted ideas.

In most cases, the essay will be factual. It will introduce valid and relevant questions and answers. For example, you may write about a distinguished USA president, civil rights activist, or athlete. Similarly, you can depict an ancient city, historical landmark, or high-rated festival. Last, consider dedicating your work to a local business, musical performance, or community service project.

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The Purpose of a Profile Essay

This essay type aims to offer the audience a comprehensive perspective of a particular topic and help them understand the concept. Hence, all data must be well-structured and presentable not to confuse the reader and raise doubts.

Moreover, anyone reading your work must be able to make informed judgments on the theme. In many cases, writing a short essay is a wise idea to portray the case or individual you’re discussing. Besides your writing skills, you will also showcase your organization and presentation abilities.

Difference Between Profile Papers and Other Essays

Most importantly, writing a profile essay will rely on valid and accurate facts. In short, focus on using first-hand information by conducting an interview, survey, or personal observation and involvement. Presenting amusing and authentic ideas will urge your target audience to enjoy your piece.

Unlike other essay types, these avoid using a secondary source. For instance, while writing a good opinion essay will involve your standpoints on a topic, the profile paper will concentrate on genuine insight supported by evidence. However, biographies and studies written by others are helpful when verifying the facts you collected yourself.

Overall, finding secondary sources is less demanding and time-consuming than establishing your pool of bibliographical information. Still, primary materials are ideal for writing a profile essay. Also, you must draft it in the third person to maintain an unbiased perspective of your subject.

Comprehensive Profile Essay Structure

You probably wonder how to start a profile essay and keep your thoughts and ideas streamlined and concise. And while you can find online essay help , we prepared a detailed overview of the layout you should follow. Here are the roles of each part.

Introduction

Undoubtedly, the first section of your work will be the opening which typically consists of a single segment. Its primary role is to lay the foundations of the subject and hook the readers to explore until the end. Hence, share intriguing background details such as a quote or anecdote.

Moreover, the excellent thesis statement must reflect the subject you will write about later in your manuscript. It should be well-thought and concise. The introductory part shouldn’t exceed 15% of the entire essay length. Also, ensure you avoid in-text citations except to begin the introduction with a direct quotation.

Body Paragraphs

This part presents the main idea and answers the most important interview questions. It is also the most substantial segment in terms of word count. According to the PapersOwl writing service , the body section should consist of at least two paragraphs. The number of paragraphs will depend on the distinct points the essay writers plan to cover.

Also, there is no specific length for body paragraphs , but you should avoid walls of text. Another guideline for a successful piece is to write at least four sentences in each body segment.

The closing paragraph offers a concise overview of the body paragraphs. It will focus on restating your thesis statement in a final attempt to emphasize the role and value of the selected subject.

The ending should also revisit the topic sentences and demonstrate the impact on our society. Therefore, don’t write about something not mentioned before. This section takes about 10% of the total word count and can contain an in-text citation as a call to action.

Tips to Write an Outstanding Profile Essay

Below, we share a thorough list of advice to teach you how to write a profile essay worth your professor’s attention.

• Read a few essays. You can look for quality articles in popular magazines that regularly publish interviews. A narrative essay might also prove helpful if you need to adjust your tone and language.
• Ensure the subject of interest is easy to reach. If you get stuck with an unreachable goal, PapersOwl can write your essay for money in the shortest timeframe possible.
• Study the topic by analyzing the background of your subject and focus on what makes their lives so unique. If it’s a place or activity, learn about its past and future.
• The most impactful way is to write in simple language. Steer away from jargon or idiomatic phrases to avoid misunderstandings, particularly in the thesis.
• Use vivid adjectives and transitions to convey your central point.
• Each body paragraph shouldn’t exceed 150 words.
• Keep your facts in check and avoid sharing your personal opinion unless based on authentic data.
• Engage all senses by visualizing events, telling jokes, or describing sounds.
• Follow a pre-defined structure where each body paragraph tackles a different point.
• Proofread your work for grammar errors and typos.
• Run your essay through an online plagiarism checker to avoid copied content.
• Ensure your ideas are concise and clear and split run-on sentences.

Crafting a profile essay requires an in-depth understanding of the chosen topic, whether it’s a person, place, or thing. The writer must be able to convey clear and engaging information that fully describes and explains the subject. It’s essential to have a writing style that can capture the reader’s interest and keep them engaged throughout the essay. To make the process easier, working with a quick essay writer can be helpful, as they can provide the necessary expertise and experience to create a high-quality profile essay that stands out.

Your Qualitative Profile Essay Example

The best approach is to go with the standard 5-paragraph structure. Here’s an excellent profile sample.

The Incredible Story of Wilma Rudolf

“My doctors told me I would never walk again. My mother told me I would. I believed my mother.” This famous quote by Wilma Rudolph, an African American athlete, tells tales about her life journey. She made history in the Olympic Games in Rome, becoming the first American woman to win three gold medals and break three world records. Her life, full of obstacles and hardship, took her to the throne of athletics and the heart of burning social issues.

Early Childhood

Born on June 23, 1940, in Tennessee, Wilma had 21 siblings. While she had the support and care from her extended family, it was challenging for the family to make ends meet. Things worsened when Rudolph contracted polio, double pneumonia, and scarlet fever. Though she survived the severe bouts, her illness left her paralyzed, and Wilma had to wear a leg brace. The doctor’s prognosis was grim, but with her family’s help, Rudolph started to hop on one leg in two years. Soon, she began to move, and by 12, Vilma regained her walking ability and took up basketball. She soon proved a natural athlete, challenging every boy in the neighborhood at running.

Olympic Fame

The Olympic Games were a pipe dream to young Rudolph. Yet, she caught steam and never lost a race in all high school track meets. At 16, Vilma brought a bronze medal from the Summer Olympics in Melbourne. In 1960 she participated in the Olympic Games in Rome, Italy, and won three gold medals. A striking fact about this triple victory is that in the 100 and 200-meter dashes, Wilma finished three yards before the closest contestant. In addition, her relay team won the 400-meter race thanks to her exceptional performance. Vilma attracted the world’s attention; the crowds cheered her and called her “La Gazelle.” However, she decided not to participate in the next Olympic Games, fearing that she won’t duplicate her success.

Fighting for a Social Cause

Rudolph dedicated the rest of her life to teaching the lessons she learned the hard way. She was particularly keen on coaching underprivileged children. Wilma even wrote her autobiography and worked in several community sports centers. She also gave numerous motivational speeches and founded the Wilma Rudolph Foundation to promote amateur athletics. Wilma died in 1994 of a brain tumor. Survived by two daughters and two sons, Rudolph has left a remarkable inspirational legacy.

Wilma played a critical role in the way we see sports today. Her poor health as a child instilled the “never give up” attitude in her mindset. Learning to overcome fear and weakness gave Rudolph the courage to aim high. Vilma’s personality proves that a strong will and perseverance can take you to stardom.

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Profile Essay

Profile essay generator.

Let’s take a look at a profile essay. In order to understand what it means, you may allow yourself to engage in an interview where you are able to read a person’s autobiography . As you go long into this article, you will be able to know more about what a profile essay is and how to write a good profile essay.

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What is a Profile Essay?

A profile essay is a form of literary writing that tells about a person, place or event. This is intended to provide a detailed profile of something that offers every reader to make a certain perspective or judgment over a subject. This is different from a descriptive essay. It does not only entails description of a subject, rather it is designed to answer questions to identify something.

How to Start Writing a Profile Essay?

Step 1: get the right information.

Doing research is the most important thing to do before you begin writing your research profile. This will help you get a detailed information about your subject. Always make sure that you are using trusted sources like library materials, online articles, etc.

Step 2: Validate Your Information

Check the release date of an article as well as have comprehensive the contents are. Avoid getting information from outdated sources.

Step 3: Outline Your Essay

Always prepare with you a profile essay outline. Essay outlines help in making it easier for you to pinpoint the first idea and what should follow next. This will help you organize your gathered data appropriately.

Step 4: Revise or Proofread Your Profile Essay

Once you have followed the three steps meticulously, you are also well aware that you will need to revise anything that needs to be revised. This includes proofreading any mistakes you may have made throughout. In order to present a good profile essay, you must also make sure it is presentable. No erasures and no mistakes as much as possible.

Do we still have to apply writing style in making a profile essay?

It is advisable to practice yourself to pay attention with the tone and style of your essay. This will make your piece engaging and interesting to read.

What is the purpose of making a profile essay?

The purpose of an essay is to give the readers a full description of your chosen topic. Aside from that, it is also for you to be able to express something about the subject, may it be an argument in response to a certain issue or question and on what you have learned about it. You may also use an essay to persuade your readers that your stand is reasonable.

What to do when picking for the right title of your essay?

Think about what you want to make in your essay. You should reflect on the main idea of your essay. Make it as the basis of creating a unique title for your piece.

What are some things to consider when choosing a subject for profile essay?

You should always choose a reasonable subject and don’t forget to research something about it.

What are the elements of a profile essay?

The elements of a profile essay starts with the introduction paragraph , followed by the body of the paragraph, and ends with the conclusion paragraph .

Before we are able to learn how to do  essay writing , we always seek for mastery  skills  in it. We all know that an essay is composed of the three basic parts namely the introduction, body paragraph, and the conclusion. You may see examples from different essays like  argumentative essay ,  informative essay ,  career essay  and more.

Text prompt

• Instructive
• Professional

Write a Profile Essay on a community leader who has made a difference in your area.

Discuss the achievements and challenges of a local entrepreneur in your Profile Essay.

27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

• LinkedIn Summaries
• Speaker Intros
• Website Bios
• Professional Profile

You're all set!

Click this link to access this resource at any time.

Tell us a little about yourself below to gain access today:

A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

• Create an 'About' page for your website or profile.
• Begin writing your bio with your first and last name.
• Mention any associated brand name you might use.
• State your current position and what you do.
• Include at least one professional accomplishment.
• Describe your values and how they inform your career.
• Briefly tell your readers who you are outside of work.
• Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

• Facebook Business page .
• Industry blog byline .
• Instagram account .
• Personal website .
• LinkedIn profile .
• Industry website .
• Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

• Lindsay Kolowich Marketing.
• SEO Lindsay.
• Kolowich Consulting.
• Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

• Your family.
• Your hometown.
• Sports you play.
• Hobbies and interests.
• Favorite music and travel destinations.
• Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

• Chimamanda Ngozi Adichie: Author
• Chima Mmeje: SEO Content Writer
• DJ Nexus: DJ
• Lena Axelsson: Marriage & Family Therapist
• Mark Levy: Branding Firm Founder
• Audra Simpson: Political Anthropologist
• Marie Mikhail: Professional Recruiter
• Wonbo Woo: Executive Producer
• Chris Burkard: Freelance Photographer
• Lisa Quine: Creative Consultant
• Nancy Twine: Hair Care Founder
• Trinity Mouzon: Wellness Brand Founder
• Alberto Perez: Co-Founder of Zumba Fitness
• Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

• There’s clarity about who Chima serves.
• The hook is bold, catchy, and compels anyone to read further.
• Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

• Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
• It provides a subtle pitch for readers to check out her podcast.
• The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

• It highlights Chris’s achievement without bragging.
• The last sentence portrays Chris as a responsible man who loves his family.
• The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

• The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
• Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

• Introduce yourself.
• State what you do.
• Add key skills or areas of expertise.
• Include a personal mission statement
• Celebrate your wins.
• Provide your contact information.
• Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

• A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
• Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
• A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
• A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

• Tristen Taylor: Marketing Manager
• Lianna Patch: Copywriter
• Precious Oboidhe: Content Strategist and Writer
• Rebecca Bollwitt: Writer
• Megan Gilmore: Cookbook Author
• Bea Dixon: Feminine Care Founder
• Tammy Hembrow: Instagram Influencer
• Dr. Cody: Chiropractor
• Larry Kim: Founder
• Dharmesh Shah: Founder and CTO
• Lily Ugbaja: Content Strategist
• Ian Anderson Gray: Marketer
• Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

• The bio is short and direct.
• The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

Don't forget to share this post!

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Why I quit Goldman Sachs

I became a VP in six years. Then the 'boys only' culture drove me out.

Goldman Sachs has a problem.

Only 29% of the 2022 partner class was women — just slightly more than the previous two classes — and a flood of women leaders have recently taken their talents elsewhere . Dina Powell McCormick, head of sovereign business and sustainability efforts, left last year. Beth Hammack, a longtime partner, exited after she was passed over for the CFO role. Stephanie Cohen , once a likely CEO successor, left in March after 25 years. The Wall Street Journal recently reported that two-thirds of female partners had left or lost the title since 2018. The same was true for only 50% of male partners.

Two years ago, I joined the ranks of the women leaving Goldman. My career propelled me from an intern to a vice president in just six years, but it wasn't a walk in the park. I didn't feel like my innately feminine, sensitive self could cut it at Goldman, so I stashed her aside and stepped into an alternate persona. Under my desk, I would keep a pair of black pumps that I called my "Hollywood heels." When I put them on every morning, I channeled a thick-skinned character who thrived in a man's world.

It worked, but it was draining. Eventually, I decided I'd had enough; I left to write novels and build my own coaching and consulting business. It's been liberating to work in my authentic style, and it's made me realize how much of myself I was keeping small while at Goldman.

The lack of female leadership in the financial industry is nothing new, but many companies have been making strides. Citi has a female CEO and surpassed its 2022 goal to increase the number of women in leadership positions. Morgan Stanley has steadily increased its share of women in senior management. And two women are likely candidates to succeed JPMorgan Chase CEO Jamie Dimon. But at Goldman, the problem has only gotten worse.

Related stories

In 2023, Goldman paid $215 million to settle a lawsuit filed in 2010 that alleged it had discriminated against thousands of female employees. Earlier this year, CEO David Solomon told the Journal: "Advancing women into our most senior ranks is an area where we have not accomplished our goals." But as I watch senior women continue their exodus from Goldman, I'm not sure the company actually wants to change.

Bringing women in the door isn't Goldman's problem — in its most recent hiring report, 50% of its entry-level analysts were women. The problem is that it can't keep women, especially those in leadership roles, around.

In my first role, I was the only woman on a team of 20 investors. Without role models to reflect different ways to be a leader, I felt like I had to mimic the masculine way to succeed. I wore a pantsuit and muted my personality; I played golf, talked football, and cried in the bathroom stall so I wouldn't be seen shedding tears at my desk. My out-of-the-box ideas were discouraged. I was told to stick to the Excel templates and precisely formatted PowerPoint decks, and to stop using exclamation points in my emails. My schedule was whatever the male leadership pushed: 7 a.m. to 10 p.m. during the week and long hours most weekends.

Many financial firms have a rigid culture, but Goldman's takes it to the next level — and women tend to bear the brunt.

When I took my first week of vacation after being at Goldman for over a year, my manager lectured me for not replying to emails or updating financial models during my personal time off. I told him that I had been hiking off the grid with my mom and hadn't had much cell service. "Next time, choose a vacation spot with better reception," he told me. Jaw clenched, I agreed.

Many financial firms have a rigid culture, but Goldman's takes it to the next level — and women tend to bear the brunt. Take the firm's strict return-to-office policy as an example. While many companies have modernized to embrace hybrid and remote work , Goldman has not. This disproportionately hurts women, as research has found women are more likely to thrive and stay at companies longer when they have hybrid and flexible working environments. In a 2023 survey by International Workplace Group, 72% of women polled said they would look for a new job if their company took away their option for hybrid work. And a recent McKinsey survey found that two of the top priorities for the women in the poll when picking a job were the ability to work remotely and control when they work.

Rather than changing its "be in the office every day and grind it out" culture to better suit women, Goldman puts the onus on us to change ourselves to fit the model.

Jacki Zehner, a former Goldman partner turned CEO of the women's networking platform ShePlace, recently wrote about the company on LinkedIn. The biggest reason women leave, she said, is "not feeling valued."

This resonated with me. Feeling — and being — undervalued means women miss out on promotions. McKinsey calls this the "broken rung": For every 100 men promoted from an entry level role to manager in 2023, only 87 women were promoted, according to their survey of 27,000 workers in the US and Canada. This disparity out of the gate creates a leadership-pipeline problem down the road.

While leadership styles vary from person to person, research suggests that women and men tend to lead differently. In her book, "When Women Lead," the CNBC reporter Julia Boorstin says women are more likely to lead with empathy, vulnerability, gratitude, communal leadership, and a greater sense of purpose. Boorstin's reporting found that women were more likely than men to invest in mentorship and have more diverse teams. The differences translate to financial results: In a recent study, McKinsey found that companies with at least 30% female leaders tended to outperform financially.

Goldman says it understands the importance of female leadership. "When women lead, everything changes," its corporate site says. The company offers a women's network, encourages male allyship, and talks a big game about diversity. But Goldman leadership seems to want the benefits of gender diversity without the hard work of supporting diverse leadership styles. For all the talk, I never noticed it trickle down to how it actually felt to work there. My female coworkers and I talked about it frequently — Goldman was squandering our talents by making us conform to the small box of how finance was supposed to be done. It felt like they were glad to have recruited such bright, multidimensional women but had no interest in empowering our gifts.

When we contemplated what it would take to rise into the senior ranks, we knew we would be compromising too much.

As I moved up at Goldman, I tried to incorporate more of my true self at work, whether that meant letting out my bubbly laugh or writing a "Goldman Sachs joy newsletter" to boost morale. Many colleagues appreciated my style, especially when I worked for a year in the London office. But in New York, I met resistance. When colleagues found my poetry on Instagram, they made negative comments to me about how emotional the poems were. When I brought in cookies for my team, I was told I should have been building financial models instead of baking.

These are small examples, but that's where bias often lives — in the million little ways women are told to tweak themselves to be more like men. The implication is that our way is lesser. I became a VP at 28, but I was burned out — not from the work itself but from the parts of me I had to dim along the way. The internal balancing act pushed me out.

Nearly two dozen of my women friends at the VP and managing-director levels have also left Goldman to join companies — or start companies — where they have more freedom, whether that means hybrid work, greater autonomy, or the ability to be promoted based on the quality of their work, rather than who they knew.

Goldman was a great place for us to start our careers, but when we contemplated what it would take to rise into the senior ranks, we knew we would be compromising too much.

From what I've seen, the C-suite men who reinforce Goldman's culture generally have good intentions. They assume that because their way worked for them, everyone else should follow suit. But when a woman doesn't fit the typical pattern or mold for CEO or partner, she's passed over.

As more women leave Goldman, the business itself suffers. Data shows that companies in the top 10% financially have more women in leadership positions. These companies excel because their women leaders act differently. Sometimes they see things that others miss. Just look at the 2008 financial crash .

If Goldman can manage to grow its ranks of women leaders, more women will follow. Deloitte found that for each woman added to a financial firm's C-suite, there's a positive, quantifiable impact on the number of senior women in levels just below the C-suite. We all need role models to show us what's possible. Women like Asahi Pompey and Yassaman Salas, Goldman partners whose commitment to being themselves radiates like a superpower, and Rebecca Anderton-Davies , a managing director who also shines as an author and yogi, show me there's hope.

Since I left two years ago, Goldman has been good to me. They bought copies of my book and hosted me to speak with interns. But when one intern asked how I "brought my full self to work" — one of Goldman's favorite slogans — I sidestepped the question. The truth was, I didn't bring my full self. Most of the time, I kept my feminine side tucked away, and I was rewarded for it.

Since leaving, I've been able to let my full self shine. I delivered a TEDx talk comparing Wall Street dealmaking to modern dating — something I would not have had the autonomy to do if I were still at Goldman. And rather than matching my schedule to Goldman's rigid model, I'm able to honor the natural ebbs and flows of my productivity. My feminine side is no longer a liability; it's an asset. I lead creativity and breathwork workshops, write women-centered novels, and mentor clients to help them build their dream careers.

I'm grateful to Goldman for launching my career, but it has a lot of room for improvement. And until it turns things around, don't be surprised when talented women keep walking out. We know there are other places we can go.

Lindsay MacMillan is an author, speaker, and coach.

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